HomeMy WebLinkAbout07-10-2019 PCC MinutesPROMOTIONAL COORDINATING COMMITTEE
Minutes
Wednesday, July 10, 2019
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, July 10, 2019 at 5:31 p.m. in the Council Hearing Room, located at 990
Palm Street, San Luis Obispo, California, by Chair Dixon.
OATH OF OFFICE
Deputy City Clerk Christian administered the oath of office to incoming committee member
Bruce Skidmore (Tourism Business Improvement District Board liaison).
ROLL CALL
Present: Committee Members, John Thomas, Bruce Skidmore, Vice Chair Dana Matteson
and Chair Zoya Dixon
Absent: Committee Members Melissa Godsey, Ryan Heath and Daniel Levi
Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
C.1 Minutes of the Meeting of Wednesday, June 12, 2019
C.2 2019-20 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitor Center Report
C.6 SLO Happenings Activity Report
C. 7 TOT Report
C.8 2018-19 Community Promotions Budget Report
Minutes - Promotional Coordinating Committee Meeting of July 10, 2019 Page 1
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER THOMAS, SECONDED BY
COMMITTEE MEMBER SKIDMORE, CARRIED 4-0-3, to approve the consent agenda
items 1 through 8.
PRESENTATIONS
1.SLO Happenings Promotion Year-End Report
Brittany Garcia, Account Director from Matchfire presented the 2018-19 year-end report
for the SLO Happenings Promotion contracted services for the PCC. Highlights included
the SLO Happening program transition, a contract of services review, and website
highlights.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
2.SLO Chamber of Commerce Year-End Report
SLO Chamber of Commerce Visitor Center Manager Dusty Colyer-Worth and
Communications and Business Education Director Jacqui Clark-Charlesworth, presented
the 2018-19 year-end report for the contracted Visitor Services, GIA Support and Public
Relations. Highlights presented included the Guest Services and Events Promotions
statistics, overall Public Relations messaging and statistics, new market growth, and
outreach to social media "influencers."
Public Comment
None
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1.GIA Liaison Assignments
Tourism Manager Cano reviewed the GIA program administration, liaison responsibilities,
and noted that 25 applicants were approved for funding by City Council. The Committee
reviewed the 2019-20 GIA recipient list and assigned committee liaisons.
Minutes - Promotional Coordinating Committee Meeting of July 10, 2019 Page 2
2.Community Placemaking and Beautification Projects
Tourism Manager Cano reviewed the purpose of the banner project, specific banner
locations downtown, final designs, and updated the committee on the status of the Railroad
Square location.
The Committee discussed how to approach Community Placemaking and Beautification
and decided that Committee Members would; ask their continuants what placemaking
looks like or means to them, keep an eye open for areas of the City that may benefit from a
project, check other communities for successful projects, and bring ideas back to the
committee for future discussion and project development.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
PCC LIAISON REPORTS AND COMMUNICATION
1.Grants-in-Aid (GIA) Update
None at this time.
2.Tourism Business Improvement District (TBID) Board Report
Tourism Manager Cano reviewed the TBID Board meeting of July 10, 2019.
3.Tourism Program Update
Tourism Manager Cano presented an update on the recent and upcoming Tourism Program
activities, including:
•Mid-State Fair Showcase of City display installation
•Mural Design update
•www.visitslo.com website design update
•Conference Center feasibility update -consultant has been selected
•Cal Poly SLO Days (parent/supporter program)
•GIA Contract status update
ADJOURNMENT
The meeting was adjourned at 7:12 p.m. The next Regular Promotional Coordinating Committee
meeting is scheduled for Wednesday, August 14, 2019 at 5:30 p.m., in the Council Hearing
Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 08/14/2019
Minutes - Promotional Coordinating Committee Meeting of July 10, 2019 Page 3