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HomeMy WebLinkAbout07-10-2019 PCC MinutesPROMOTIONAL COORDINATING COMMITTEE Minutes Wednesday, July 10, 2019 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, July 10, 2019 at 5:31 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Dixon. OATH OF OFFICE Deputy City Clerk Christian administered the oath of office to incoming committee member Bruce Skidmore (Tourism Business Improvement District Board liaison). ROLL CALL Present: Committee Members, John Thomas, Bruce Skidmore, Vice Chair Dana Matteson and Chair Zoya Dixon Absent: Committee Members Melissa Godsey, Ryan Heath and Daniel Levi Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of the Meeting of Wednesday, June 12, 2019 C.2 2019-20 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitor Center Report C.6 SLO Happenings Activity Report C. 7 TOT Report C.8 2018-19 Community Promotions Budget Report Minutes - Promotional Coordinating Committee Meeting of July 10, 2019 Page 1 Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER THOMAS, SECONDED BY COMMITTEE MEMBER SKIDMORE, CARRIED 4-0-3, to approve the consent agenda items 1 through 8. PRESENTATIONS 1.SLO Happenings Promotion Year-End Report Brittany Garcia, Account Director from Matchfire presented the 2018-19 year-end report for the SLO Happenings Promotion contracted services for the PCC. Highlights included the SLO Happening program transition, a contract of services review, and website highlights. Public Comment None --End of Public Comment-- No action was taken on this item. 2.SLO Chamber of Commerce Year-End Report SLO Chamber of Commerce Visitor Center Manager Dusty Colyer-Worth and Communications and Business Education Director Jacqui Clark-Charlesworth, presented the 2018-19 year-end report for the contracted Visitor Services, GIA Support and Public Relations. Highlights presented included the Guest Services and Events Promotions statistics, overall Public Relations messaging and statistics, new market growth, and outreach to social media "influencers." Public Comment None --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1.GIA Liaison Assignments Tourism Manager Cano reviewed the GIA program administration, liaison responsibilities, and noted that 25 applicants were approved for funding by City Council. The Committee reviewed the 2019-20 GIA recipient list and assigned committee liaisons. Minutes - Promotional Coordinating Committee Meeting of July 10, 2019 Page 2 2.Community Placemaking and Beautification Projects Tourism Manager Cano reviewed the purpose of the banner project, specific banner locations downtown, final designs, and updated the committee on the status of the Railroad Square location. The Committee discussed how to approach Community Placemaking and Beautification and decided that Committee Members would; ask their continuants what placemaking looks like or means to them, keep an eye open for areas of the City that may benefit from a project, check other communities for successful projects, and bring ideas back to the committee for future discussion and project development. Public Comment None --End of Public Comment-- No action was taken on this item. PCC LIAISON REPORTS AND COMMUNICATION 1.Grants-in-Aid (GIA) Update None at this time. 2.Tourism Business Improvement District (TBID) Board Report Tourism Manager Cano reviewed the TBID Board meeting of July 10, 2019. 3.Tourism Program Update Tourism Manager Cano presented an update on the recent and upcoming Tourism Program activities, including: •Mid-State Fair Showcase of City display installation •Mural Design update •www.visitslo.com website design update •Conference Center feasibility update -consultant has been selected •Cal Poly SLO Days (parent/supporter program) •GIA Contract status update ADJOURNMENT The meeting was adjourned at 7:12 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, August 14, 2019 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 08/14/2019 Minutes - Promotional Coordinating Committee Meeting of July 10, 2019 Page 3