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Minutes – Tourism Business Improvement District Board Meeting of 11/13/19 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, November 13, 2019
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to
order on Wednesday, November 13, 2019 at 10:03 a.m. in the Kinney, located at 1800 Monterey Street,
San Luis Obispo, California, by Chair Bruce Skidmore.
ROLL CALL
Present: Chair Bruce Skidmore and Board Members Nipool Patel, Dean Hutton, LeBren Young-
Harris, Pragna Patel-Mueller, and John Conner
Absent: Kristin Battaglia
Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
C.1 Minutes of Meeting on Wednesday, October 9, 2019
C.2 Smith Travel Report
C.3 SLO Chamber Public Relations Activities Report
C.4 AMF + Matchfire Marketing Services Report
C.5 SLO Chamber Guest Services Report
C.6 Transient Occupancy Tax (TOT) Report
C.7 Marketing Committee Approved 2020 Money for a Rainy Day Program Plan
Tourism Manager Cano presented C.7 budget for program plan context and board member understanding.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER CONNER, SECONDED BY COMMITTEE
MEMBER HARRIS, CARRIED 6-0-1, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 7.
Minutes – Tourism Business Improvement District Board Meeting of 11/13/19 Pg. 2
PRESENTATIONS
1. TOT ORDINANCE REVISION UPDATE
City of San Luis Obispo’s Budget Analyst, Natalie Harnett, presented the proposed amendments to Title 3
related to the TOT ordinance and answered board member questions.
Public Comment
None.
--End of Public Comment--
No action was taken on presentation items.
BUSINESS ITEMS
1. DENVER TRAVEL & ADVENTURE SHOW ACTIVATION
Tourism Manager Cano reviewed the Marketing Committee’s strategy and process leading to the
recommendation of participating in the 2020 Denver Travel and Adventure Show. The recommendation
includes expanded involvement though partnerships, a media portion and show buildout component.
Staffing of the tradeshow will include the City’s Tourism Manager and Tourism Coordinator and the
Chamber’s Public Relations and Visitor Center Managers.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER
HUTTON, CARRIED 6-0-1, to move forward with the presented plan for the 2020 Denver Travel and
Adventure Show and approve the release of a $30,000 not to exceed budget.
2. REVIEW OF COMMITTEE BYLAWS
The Board performed the bi-annual review of the TBID Board the bylaws and discussed any necessary
amendments to be submitted to the City Council. City Clerk Teresa Purrington answered questions and
provided input on the TBID’s bylaws.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER PATEL-
MUELLER, CARRIED 6-0-1, Recommending to the City Council that the following changes be made
to the TBID bylaws:
ARTICLE 2. MEMBERSHIP
One member of the TBID Board shall be appointed by the Board to the Promotional Coordinating
Committee for a term concurrent with his/her TBID Board term. In the event no member of the Board
can serve on both Boards, the responsibility will fall to the Chair.
Minutes – Tourism Business Improvement District Board Meeting of 11/13/19 Pg. 3
3. TBID MARKETING SERVICES RFP UPDATE
The RFP Taskforce reported on their current progress with the Marketing Services RFP including draft work,
timelines and approval goals. Board members discussed the presented material and provided input on the process.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
TBID LIAISON REPORTS AND COMMUNICATION
1. Hotelier Update -
• Visit CA ballots are out
• Recent TBID hotel name changes
2. Management Committee Update - November 7, 2019 minutes are in the packet for review.
3. Marketing Committee Update – November 6, 2019 minutes are in the packet for review.
4. PCC Update – October 9, 2019 minutes in packet for review.
5. SLO CAL Update – Tourism Manager Cano;
• Transitions in SLO CAL staff
• Working on creating a potential quarterly meeting for the PR reps in the county
• Restaurant month will be in January and signups close this week
6. Tourism Program Update – Tourism Manager Cano;
• CHLA – October workshops with the BEST training and local law enforcement
• Sip, Stay & Save promotion updates
• Conference Center update
• Strategic Partners:
i. CCTC
ii. Visit SLO CAL
• Annual Public Hearing passed at the November 12, 2019 meeting
• Upcoming dates to remember
ADJOURNMENT
The meeting was adjourned at 11:49 a.m. The next Tourism Business Improvement District Board meeting
is scheduled for December 11, 2019 at 10:00 a.m., at City Hall, 990 Palm Street, San Luis Obispo, CA.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 12/11/2019