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Home My WebLink About03-13-2019 TBID Minutes Minutes – Tourism Business Improvement District Board Meeting of 3/13/2019 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, March 13, 2019 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, March 13, 2019 at 10:05 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Skidmore. ROLL CALL Present: Board Members Dean Hutton, LeBren Young-Harris, Pragna Patel-Mueller, Nipool Patel (10:07 a.m.), Vice Chair Matthew Wilkins (10:06 a.m.) and Chair Bruce Skidmore Absent: Board Member Clint Pearce Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of Special Meeting on Wednesday, February 20, 2019 C.2 Smith Travel Report C.3 Chamber Public Relations Report C.4 AMF + Matchfire Marketing Report C.5 Chamber Visitor Center Report C.6 TOT Report PUBLIC COMMENT None --End of Public Comment-- Minutes – Tourism Business Improvement District Board Meeting of 03/13/2019 Pg. 2 ACTION: MOTION BY COMMITTEE MEMBER HUTTON, SECONDED BY COMMITTEE MEMBER PATEL, CARRIED 6-0-1, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6. PRESENTATIONS 1. MARKETING AGENCY MONTHLY REPORT Representatives from AMF and Matchfire presented a review of February’s marketing activities, website and social media metrics, upcoming planned activities, and responded to Board questions. Additionally, Tourism Manager Cano reviewed the status of the Influencer Program. Public Comment None. --End of Public Comment-- No action was taken on this item. 2. CHAMBER MONTHLY REPORT Director of Communications and Business Education, Jacqui Clark-Charlesworth from the SLO Chamber of Commerce presented the previous month’s Public Relations contracts and responded to Board questions. Additionally, future publications to watch out for were presented. Public Comment None. --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. VISIT SLO CAL: 2019 IPW ACTIVATION CO-OP Tourism Manager Cano presented the co-op opportunity with Visit SLO CAL for the 2019 IPW Conference. The Marketing Committee provided their input and initial split opinions on the board recommendation. The Board discussed the activation options and interest in afternoon or evening co-op space. Minutes – Tourism Business Improvement District Board Meeting of 03/13/2019 Pg. 3 Public Comment Jim Dantona, President and CEO of the San Luis Obispo Chamber of Commerce, provided input on the Anaheim Convention Center and proposed co-op activation space based on previous attendance at a conference held there. --End of Public Comment-- ACTION: MOTION BY BOARD CHAIR SKIDMORE, SECOND BY BOARD MEMBER WILKINS, CARRIED 6-0-1, to commit $10,000 from the available co-op budget for the City of San Luis Obispo TBID’s participation in the 2019 IPW co-op with Visit SLO CAL. 2. SLO HALF MARATHON EVENT PROMOTION SPONSORSHIP The Marketing Committee presented the event sponsorship application received from Race SLO for the 2019 Half Marathon Weekend Event to the board with the recommendation of an in-kind digital advertising offer through AMF instead of the requested items. The board discussed and provided feedback. Public Comment None --End of Public Comment-- ACTION: MOTION BY BOARD MEMBER PATEL-MUELLER, SECOND BY BOARD CHAIR SKIDMORE, CARRIED 6-0-1, to sponsor Race SLO’s 2019 SLO Half Marathon, Relay Races, 5k and Kids Races Event by providing $5,000 in-kind digital advertising through AMF Media Group from this year’s fiscal year budget research line item. 3. 2019-21 FINANCIAL PLAN: TBID BUDGET Tourism Manager Cano presented the proposed budget figures and the TBID process for the development of the 2019-21 budget allocations. Public Comment None --End of Public Comment-- No action was taken on this item. Minutes – Tourism Business Improvement District Board Meeting of 03/13/2019 Pg. 4 4. ELECTION OF CHAIR & VICE-CHAIR Tourism Manager Cano reviewed the bylaws for election of Chair and Vice-Chair for the term of April 2018 to March 2019, noting that Chair Wilkins is not eligible for another term as Chair. Public Comments: None --End of Public Comments--- ACTION: MOTION BY BOARD MEMBER WILKINS, SECOND BY BOARD MEMBER HUTTON, CARRIED 6-0-1, to nominate Skidmore as Board Chair for the 2019- 20 year. Per the TBID bylaws, as past Board Chair, Board Member Wilkins continues to be the Vice Chair. 5. TBID STRATEGIC PLAN SCHEDULING Tourism Manager proposed potential dates for the next strategic planning sessions. Board members discussed current schedule and by consensus, calendared the following dates for Strategic Planning: Monday, April 29, 2019 Tuesday, April 30, 2019 Monday, May 20, 2019 Public Comment None --End of Public Comment-- No action was taken on this item. TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update Sands Inn and Suites recently was involved in a lawsuit regarding compliance of ADA room specifics not being listed on their website. The Red Lion will be eliminating the entire Lexington Inn brand. The Lexington Inn – San Luis Obispo will be going independent and changing its name to Buena Vista in the next four to six weeks. Minutes – Tourism Business Improvement District Board Meeting of 03/13/2019 Pg. 5 2. Management Committee Update Tourism Manager Cano reviewed the March 7, 2019 meeting. 3. Marketing Committee Update Tourism Manager Cano Hutton reviewed the March 6, 2019 meeting. 4. PCC Update Tourism Manager Cano reviewed the minutes of the February 20, 2019 meeting. A highlight of the meeting was a focus on the community place making project. 5. SLO CAL Update Tourism Manager Cano reviewed the recent Marketing Committee Retreat and updates on the upcoming IPW Co-op. 6. Tourism Program Update Tourism Coordinator Burns reviewed the recent March 2019 SLO Discovery Weekend and updates on the Money for a Rainy Day promotion. Tourism Manger Cano provided updates on partner contracts, event promotions, board member applications and upcoming scheduled regular and special TBID meetings: • Wednesday, March 27, 2019 - Marketing Committee at AMF • Wednesday, March 28, 2019 - Management Committee at City Hall • Wednesday, April 10, 2019 – TBID Board Meeting at Hampton Inn • Wednesday, April 10, 2019 – TBID Strategic Plan Session at Hampton Inn ADJOURNMENT The meeting was adjourned at 11:57 a.m. The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, April 10, 2019 at 10:00 a.m., in Hampton Inn & Suites Conference Room, 1530 Calle Joaquin, San Luis Obispo, CA. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 04/10/2019