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Home My WebLink About02-19-2020 PCCAgenda Packet - Special MeetingCity of San Luis Obispo, Agenda, Promotional Coordinating Committee Special Committee Meeting Wednesday, February 19, 2020 5:30 P.M. City Hall 990 Palm Street, San Luis Obispo The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Dana Matteson PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may address the Committee on items that are not on the agenda but are of interest to the public and within the subject matter jurisdiction of the Promotional Coordinating Committee. The Committee may not discuss or take action on issues that are not on the agenda other than to briefly respond to statements made or questions raised or ask staff to follow up on such issues. CONSENT ITEMS C.1 Minutes of the Meeting on January 8, 2019 C.2 2019-20 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY REPORT 15 mins Representatives from the SLO Chamber will present the monthly report for the Public Relations activities for the PCC. BUSINESS ITEMS 1. INTERIM ECONOMIC DEVELOPMENT & TOURISM REORGANIZATION 20 mins Deputy City Manager Greg Hermann and Tourism Manager Molly Cano will present the proposed interim Economic Development & Tourism program reorganization for the committees review and discussion. 2. DOWNTOWN MURAL PROJECT UPDATE 15 mins Staff will present and update on the downtown mural project and the committee will appoint the Public Art Jury representative. 3. BANNER PROJECT UPDATE 10 mins Staff will present a project update on the Banner program for the committee’s review. 4. SHOP LOCAL PROGRAM DEVELOPMENT DISCUSSION 20 mins The committee will begin the initial program conceptualization for the development of the City’s Shop Local program to support the Downtown Vitality Major City Goal. PCC LIAISON REPORTS & COMMUNICATION At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. 1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT 2. GIA UPDATE – LIAISON REPORT 3. TBID BOARD REPORT – TBID Meeting Minutes: January 8, 2020 4. TOURISM PROGRAM UPDATE ADJOURN. POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on February 14, 2020 by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Promotional Coordinating Committee Meeting of January 8, 2020 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, January 8, 2020 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, January 8, 2020 at 5:34 p.m. in the Ludwick Community Center, 864 Santa Rosa Street, California, by Chair Matteson. ROLL CALL Present: Committee Members Melissa Godsey, Daniel Levi, Ryan Heath, John Thomas, Bruce Skidmore, Vice Chair John Thomas, and Chair Dana Matteson Absent: None Staff: Tourism Manager Molly Cano and Recording Secretary Bailey Hicks PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY COMMITTEE MEMBER SKIDMORE, CARRIED 6-0-0, to approve the Consent Agenda items 1 thru 7. C.1 Minutes of the Meeting on December 11, 2019 C.2 2019-20 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report DRAFT Minutes – Promotional Coordinating Committee Meeting of January 8, 2020 Page 2 PRESENTATIONS 1. PUBLIC RELATIONS, GIA & VISITOR SERVICES QUARTER REPORT Jacqui Clark-Charlesworth and Dusty Colyer-Worth from SLO Chamber provided a PowerPoint presentation and responded to Committee inquiries. They provided end of the year recap on the Visitor Center data on guest services, events promoted, Public Relations activities and visitor demographics. Public Comment None --End of Public Comment-- No action was taken on this item. 2. SLO HAPPENINGS PROGRAM MID YEAR UPDATE Brittney Garcia, Account Director from Matchfire provided a PowerPoint presentation and responded to Committee inquiries. The PowerPoint presentation included contract details, program goals, and Ticket Tuesday promotion. Public Comment None --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. DOWNTOWN MURAL PROJECT Molly Cano, Tourism Manager and Canned Pineapple representatives provided a PowerPoint presentation and responded to Committee inquiries. Molly gave the Committee a project logistics update. This included location change of the mural, a project budget estimate, and she discussed the plan of working with Public Art and Parking for financial support. Canned Pineapple’s presentation included a discussion on what direction the mural should go regarding the design. The Committee provided feedback on what they think should be included in the design of the mural. Public Comment None DRAFT Minutes – Promotional Coordinating Committee Meeting of January 8, 2020 Page 3 --End of Public Comment-- 2. 2020-21 GIA APPLICATION APPROVAL Molly Cano, Tourism Manager reviewed the changes to the 2020-21 GIA application and timeline, directed staff to release the application in February, earmark GIA budget amount for 2020-21 and assign the 2020-21 GIA Task Force. Assigned GIA Task Force to Committee Members Godsey, Matteson, and Heath. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER GODESEY, SECONDED BY COMMITTEE MEMBER SKIDMORE, CARRIED 6-0-0, Motion to allocate $100,000 for from fiscal year 2020-21 to GIA funding. 3. SCHEDULING OF FEBRUARY PCC SPECIAL MEETING Molly Cano, Tourism Manager discussed finalizing the schedule of the Special Meeting of the PCC in February and the cancellation of the regular monthly meeting due to staff’s attendance at a conference on behalf of the TBID. The meeting will be moved to February 19th at 5:30 PM. Public Comment None. --End of Public Comment-- PCC LIAISON REPORTS AND COMMUNICATION 1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT Member Godsey provided a brief report regarding a Black History Month Series. 2. GIA UPDATE – LIAISON REPORT Molly Cano, Tourism Manager provided a brief report regarding Love SLO’s event hurdle, Mission College Prep stepping back from the event and how that would work with the grant that was awarded to them. 3. TBID BOARD REPORT – TBID Meeting Minutes: January 5, 2020 DRAFT Minutes – Promotional Coordinating Committee Meeting of January 8, 2020 Page 4 Member Skidmore provided a brief overview of the TBID Board Meeting. 4. TOURISM PROGRAM UPDATE Tourism Manager Cano provided a brief Tourism Program update. • Discussed the open seats in the Committee • TBID’s RFP • Gave feedback on the banner project. ADJOURNMENT The meeting was adjourned at 07:45 p.m. The next Promotinal Coordinating Committee meeting is scheduled for Wednesday, February 19, 2020 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2020 Community Promotions Budget 2019-20 Budget 2019-20 Amount Budget 405,302$ 2018-19 Encumbrances -$ Returned Funds (GIA)-$ Total Budget 405,302$ Expenditure Last Updated 2/14/2020 Expenditure Allocated Committed/Expended Available Balance Contractor Grants-in-Aid Funding 100,000$ 100,000$ GIA Recipients Grants-in-Aid Promotional Support Contract 30,000$ 30,000$ Chamber of Commerce Community Placemaking & Beautification Projects 50,000$ 11,230$ 38,770$ Various SLO Happenings Program 15,000$ 15,000$ Matchfire General Contract Services 2,400$ 2,400$ Various Visitors Center 119,600$ 119,600$ Chamber of Commerce PR Contract 34,000$ 34,000$ Chamber of Commerce Communications Plan Consultant Services 2,000$ 2,000$ Jennifer Sweeny Consulting Downtown Maps 9,000$ 9,000$ Chamber of Commerce Support Cost 5,000$ 5,000$ City Administration Administration 38,302$ City Administration Total 405,302$ 325,830$ 41,170$ Funds Remaining -$ 41,170.00$ Report to City of SLO – TBID and PCC Public Relations Contract January 2020 Implementation 1) Continued working on components for media center page on VisitSLO.com with Matchfire 2) Continued working with Cision on media monitoring services Proactive Media Outreach 1) Submitted photos for Sunset’s Dream Towns feature on sustainability in SLO 2) Worked with Via on a story on Great College Towns in the Western US 3) Planned itinerary for Kathy Chin Leong on assignment with Western Art and Architecture 4) Continued pitching TBID’s ‘Money for a Rainy Day’ promotion 5) Continued planning media visit for Tanvi Chheda 6) Pitched 2020 flights to Best Life Online 7) Sent February Events release to Central Coast outlets Partnerships 1) Hosted SLO luncheon and tour for a Visit SLO CAL San Diego flight FAM 2) Hosted the San Luis Obispo activation of Visit SLO CAL’s ‘Culinary’ FAM 3) Continued working with Hotel SLO & Hotel Cerro’s PR teams on ‘Unpretentious Luxury’ FAM 4) Hosted three freelance journalists in SLO in partnership with Parker Sanpei 5) Helped host and shared release on tech in SLO with Erin Rottman on assignment for 805 Living 6) Continued working with MINDBODY to host San Diego influencer @SweatinSD 7) Began planning SLO International Film Fest FAM with event’s PR team 8) Began planning SLO activation for Visit SLO CAL’s UK FAM 9) Continued helping plan 2020 Denver Travel & Adventure Show activation and SLO influencer activation 10) Continued working with Mindbody & their PR team to discuss future wellness activations trips in 2019-20 11) Met with Parker Sanpei to discuss ways to collaborate in 2020 12) Pitched the following content for CCTC’s story ideas: • Outdoor Adventure o Hiking and trails in SLO o Big SLO Bike o Madonna Inn Trail Rides 13) Pitched the following content for Visit California’s story ideas: • Let the Best Group Accommodations Host Your Next Celebration o Hotel SLO o Hotel Cerro o Madonna Inn • Marathons, Trail and Climbing Report to City of SLO – TBID and PCC Public Relations Contract January 2020 o SLO City Triathlon • Meet the Makers of Signature California Products o Yes Cocktail Co. o The Junk Girls o Makeshift Makers Market Media Placements TBID’s Money for a Rainy Day was picked up by numerous outlets 1. This California wine paradise will pay you $100 to visit Matador Network UVPM: 3.83M AD VALUE: $3,080 2. This California Central Coast City Will Pay Travelers Cash to Visit TravelPulse shared the story which was also picked up by The Vacation Resource, Amazing Adventures Travel and Vibes, Vacations & Tours. UVPM: 122K 3. February travel deals for Disneyland, SeaWorld, San Luis Obispo The San Diego Union-Tribune picked it up online and in print encouraging San Diegans to either take the new direct flilght or travel to SLO by train for a car-free experience. UVPM: 968K AD VALUE: $653 4. Central Coast Living: City of SLO will pay you $100 to book a weekend staycation KSBY interviewed Molly Cano who talked about how locals could also utilize the promotion to experience a staycation and see their city differently. UVPM: 110K Report to City of SLO – TBID and PCC Public Relations Contract January 2020 5. This Central Coast city will pay tourists cash to visit. Here’s how to score a deal The Tribune reported out the details on how to take advantage of the travel deal while and encourages travelers to book while entries are still available. UVPM: 121K 6. Thrifty North West Mom shared the promotion on their public Facebook page and in private groups, recapping places to stay and things to do from their trip to San Luis Obispo last February. 16,264 impressions 7. We hosted Garret Yrigoyen and Becca Kufrin from the ABC series, The Bachelorette to live out the promotion in real time and encourage their more than 2 million followers to visit SLO. Report to City of SLO – TBID and PCC Public Relations Contract January 2020 8. February travel deals for Disneyland, SeaWorld, San Luis Obispo Dallas influencer Jasmine Alley also visited SLO for the first time as part of her Money for a Rainy Day activation. She posted 32 stories, 2 feed posts and a blog highlight her luxury focused trip. 9. Go There: A Relaxing Weekend in San Luis Obispo, California We hosted Sarah Kuta in SLO for a Wellness focused Visit SLO CAL FAM and worked with her after for a feature story in Livability on San Luis Obispo. The piece called, “SLO the perfect place to spend a relaxing long weekend” and highlighted multiple places to see, eat, drink, stay and adventure. UVPM: 201K 10. Coast to Vine: Getting to Know Spectacular San Luis Obispo County Noreen Kompanik was part of the San Diego inaugural flight FAM luncheon we hosted in SLO. Her piece in Food Wine Travel Magazine reported on the town’s history, new flight, two luxury hotels and The Carrisa, where the luncheon was held. UVPM: 1K 11. SLO and Easy Getaway We helped host Genie Davis from Diversions LA who told readers that if they haven’t discovered SLO yet, they should – “it’s a food haven, a paradise for wine and beer,” easily accessible by train and has unique accommodations for every traveler. Report to City of SLO – TBID and PCC Public Relations Contract January 2020 12. A SAN LUIS OBISPO COUNTY STAY, THREE WAYS Pursuits with Enterprise covered how to travel through San Luis Obispo and have three very different overnight experiences. One of those was to stay at the Madonna Inn, where it showcased the proximity to the outdoors contrasted with the chiefly pink décor. We helped host Anne Roderique-Jones for the SLO portion of her trip. 13. How you can get hotels to use less plastic CNN Travel reported on ways to travel green, which included Hotel SLO’s refillable water stations highlighting the city’s commitment to sustainability. UVPM: 47.6M AD VALUE: $50.9K 14. Travel greener in 2020 with these 5 incredible Amtrak journeys World Footprints called the Coast Starlight route from LA to SLO “perhaps the most stunning” of the five they showcased as a way to embrace the journey while reducing your carbon footprint. UVPM: 1K 15. 10 Scenic Train Rides That Offer Amazing Views Wide Open Country listed the train ride from SLO to San Diego in its top ten scenic journeys throughout the US. UVPM: 498K AD VALUE: $115 Report to City of SLO – TBID and PCC Public Relations Contract January 2020 16. Where to Go In 2020: 10 of the Best Places to Travel in the United States Slick Deals shared San Luis Obispo as a great place to visit with families, specifically naming SLO Brew Loft’s three-bedroom rental in the heart of downtown. UVPM: 24M 17. 7 Of The Most Instagrammable Luxury Hotels In California Calling it “an unassuming roadside property”, UK’s Luxury Lifestyle Magazine and Easy Branches World News recognized Madonna Inn for its camera- friendly whimsical décor and over the top design. 18. 12 Things to Do in San Luis Obispo TripSavvy highlighted many things to do in SLO including visiting the Museum of Art, heading to Farmers’ Market or going on campus to Cal Poly to hike around the Design Village. UVPM: 4.8M 19. Where Each Zodiac Sign Should Travel in 2020 TripSavvy selected California’s Central Coast as the primier travel destination for Cancer signs. They stated Cancer’s nurturing spirit would be well balanced with scenic SLO and the rise of sustainability-focused hotel options. UVPM: 4.8M 20. Where to Go In 2020: 10 of the Best Places to Travel in the United States Report to City of SLO – TBID and PCC Public Relations Contract January 2020 Budget Your Trip described San Luis Obispo as an alternative option to LA or SF calling it a charming town and the perfect starting point to explore the region’s diverse activities. UVPM: 147K 21. A Look at Hotel Openings in California Hotel Business and Ladies Want More covered the opening of Hotel SLO, noting its proximity to the historic downtown and the surrounding beauty of the area’s landscapes. UVPM: 29k 22. Where's Sparkie? Visiting the iconic Madonna Inn The Santa Maria Times sent resident travel dog, Sparkie to Madonna Inn for the feature sharing some of the hotel’s history and uniquely designed rooms. UVPM: 30k 23. From the Vine: A good start for 2020 in wine country Santa Ynez Valley News and The Lompoc Record included Baileyana, Tangent and True Myth’s concert series as a great place for wine lovers to visit in SLO. UVPM: 19k Report to City of SLO – TBID and PCC Public Relations Contract January 2020 24. Central Coast Living: The sticky past of the famous Bubblegum Alley KSBY covered the inception and history of Bubblegum Alley including Weird Al’s inclusion of it in his song about SLO. The piece also notes the awe visitors and locals alike share for it and its possible recognition as a protected landmark in the future. UVPM: 110K Grants-in-Aid Marketing Support January 2020 Report Organization Event EC PR PC VC SM MTG ES ST HD TT DS Associated Quilt Guilds of the Central Coast (AQGCC)Seven Sisters Quilt Show X Cal Poly Corporation on behalf of Cal Poly Arts 2019-20 Broadway Series X X X X X X Canzona Women's Ensemble Canzona Women's Ensemble Concerts X X X X Central Coast Ag Network, dba City Farm SLO and (until 2019) as Central Coast Grown City Farm SLO Fall Harvest Festival X X X X X X X D X D Central Coast Autism Spectrum Center Zombie Invasion SLO X X X X X X Downtown SLO 24th Annual Concerts in the Plaza X X X X X X X D X D Ecologistics, Inc./ R.A.C.E. Matters BELONGING X X X X X X Foundation for the Performing Arts Center Family Day at the PAC History Revisited 35th Annual Central Coast Renaissance Festival X X D X X D X D D X Loving Farm Animal Sanctuary Central Coast VegFest X X X X X X X Mission College Prep Love SLO Opera San Luis Obispo South Pacific: A City Wide Arts Collaboration X X X X X D Orchestra Novo 5th Annual POPS ON! Labor Day Weekend Concert X X D X X X X D X X San Luis Obispo Master Chorale Series of Concerts Accompanied by Lectures X X X X X San Luis Obispo Railroad Museum Central Coast Railroad Festival X X X X D San Luis Obispo Repertory Theatre SLO Repertory Theatre 2019-2020 Season X X X X X X X D X X San Luis Obispo Vocal Arts Ensemble "The Feast of Lights" Choral Concert by the Award- Winning Vocal Arts X X X X X SLO Blues Society SLO Blues Society Dance Concerts X X X X X X SLO Classical Academy An Evening with Chris Burkard X X X X X X X Spokes Spokes Nonprofit Symposium X X X X X X X St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival X X The Central Coast Shakespeare Festival Shakespeare Under the Stars X X X X X D X D D X The Monday Clubhouse Conservancy The Monday Club - Women's Vote Centennial X X X X X X United Way of San Luis Obispo Flavors of SLO Wilshire Hospice Dia de los Muertos X X X X X X X X Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 25 Total; 22 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ES - Included Event(s) in monthly Event Sheet distributed digitally to local hotels. ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution TT - Recipient participated in Ticket Tuesday DS - Recipient Declined Services Report to City of SLO – PCC Visitor Services Contract January 2020 Visitor Interaction January 2019 December 2019 January 2020 Walk-ins 4,441 6,688 5,029 Farmers’ Market* n/a n/a n/a Phone calls 437 505 478 Emails 509 622 541 *estimate without people counter Visitor Center Highlights • Distributed GIA event materials to SLO hotel properties. • Wrapped up a great holiday season and refreshed for late win ter. • Enjoyed helping every guest that walked through our door. Demographic Snapshot International travelers 604 Asia 1% Africa 0% Europe 37% Australia/New Zealand 17% United Kingdom 39% North America 3% South America 3% Domestic travelers (outside of CA.) 871 West 8% West Coast 23% East Coast 23% Southwest 8% Midwest 24% South 14% California travelers 1,712 Northern CA 27% Southern CA 30% Central Coast 39% Central Valley 3% Desert 1% Calendar of Events January 2020 February 2020 Events in calendar 174 198 SLO Happenings | Monthly Report: January 2020 In January, we continued to build out the SLO Happenings calendar with over 1,366 events and 41 new events added for the month. Weekly calendar optimization ensured events were properly represented on the site and that all key SLO events were included. Social Highlights + Performance Ticket Tuesday Total Entries Total Likes Total Reach Blue Oyster Cult at Fremont Theater 74 622 6,198 Emanuel Ax at the PAC 24 196 3,913 SLO Craft Beer Fest 84 174 3,783 Cal Poly Men’s Basketball Game 21 147 3,555 Total 203 1,139 17,449 Website Highlights + Performance In January, we continued to see great engagement metrics for our on-going weekly Ticket Tuesday promotion. As expected, the actual event type really impacts the interest level in terms of overall engagement. Total engagement metrics are slightly lower than a typical month, year-over-year. Keeping a variety of events featured on Ticket Tuesday helps us achieve our goal of reaching new and different people each and every Tuesday. The SLO Happenings event calendar remained within the top 5 most visited pages on VisitSLO.com with 3,596 pageviews -a 114%increase year-over-year. Top 5 most visited events: -San Luis Obispo Restaurant Month -An Evening with Travis Tritt at the PAC -SLO Craft Beer Fest -Full Moon Ceremony + New Years Intentions at SLO Botanical Garden -Dancing the Silk Road at the Octagon Barn Email Highlights + Performance Summary The SLO Happenings email was sent on 1/6 featuring SLO’s January events around town. Email database for the SLO Happenings has grown 49% year-over year. -Delivered: 5,870 -Open Rate: 20% -Clicks: 198 *Industry standard open rate: 20% 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 Change +/- July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,775$ 917,282$ 4.9% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 815,225$ 847,791$ 4.0% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ 696,113$ 771,507$ 10.8% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ 704,568$ 712,332$ 1.1% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 565,129$ 592,953$ 4.9% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 491,517$ 570,909$ 16.2% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 468,705$ -100.0% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ 526,793$ -100.0% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ 606,841$ -100.0% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 653,881$ 751,077$ -100.0% May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 626,025$ 688,231$ -100.0% June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 795,368$ 843,999$ -100.0% Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,498,864$ 8,032,974$ -100.0% 7,875,000$ 2018-19 2019-20 Change +/-2018-19 2019-20 Change +/-2018-19 2019-20 Change +/- July 85.2 80.1 -6.1 175.2 186.7 6.6 149.2 149.5 0.1 August 81.3 77.4 -4.8 166.6 177.3 6.4 135.5 137.3 1.3 September 72.4 73.3 1.2 163.5 161.5 -1.2 118.4 118.3 0.0 October 72.8 73.0 0.4 151.4 156.4 3.3 110.2 114.2 3.7 November 67.8 67.4 -1.6 143.2 147.1 4.0 97.0 99.2 2.4 December 59.2 57.7 -2.5 135.6 134.4 -0.9 80.3 77.6 -3.4 January 59.3 125.9 74.6 February 66.4 140.5 93.3 March 68.0 142.8 97.1 April 76.4 161.2 123.2 May 66.1 155.7 102.9 June 75.0 182.7 137.1 Total/Average 70.83 71.49 -2.2 153.69 160.57 3.0 109.90 116.02 0.7 Occupancy ADR TOT Comparison RevPAR*Figures from Smith Travel Research Report DRAFT Minutes – Tourism Business Improvement District Board Meeting of 01/08/20 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, January 8, 2020 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, January 8, 2020 at 10:02 a.m. in the Ludwick Community Center located at 864 Santa Rosa Street, San Luis Obispo, California, by Chair Bruce Skidmore. ROLL CALL Present: Chair Bruce Skidmore and Board Members Nipool Patel (arrived 10:12 a.m.), LeBren Young-Harris, John Conner and Pragna Patel-Mueller Absent: Kristin Battaglia and Dean Hutton Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Kelsey Prins and Ann Flower from Hotel Cerro introduced themselves. --End of Public Comment-- CONSENT ITEMS C.1 Minutes of Meeting on Wednesday, October 9, 2019 C.2 Smith Travel Report C.3 SLO Chamber Public Relations Activities Report C.4 AMF + Matchfire Marketing Services Report C.5 SLO Chamber Guest Services Report C.6 Transient Occupancy Tax (TOT) Report Tourism Manager Cano presented updated numbers to C.6 since the board packet was posted. Public Comment None. --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER CONNER, SECONDED BY COMMITTEE MEMBER HARRIS, CARRIED 4-0-3, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 01/08/20 Pg. 2 PRESENTATIONS 1. FALL PROMOTION RECAP Marketing Agency Representatives presented the results from the “Sip, Stay & Save” 2019 Fall Promotion. Board member discussed the results and overall history of Fall promotions. Public Comment None. --End of Public Comment-- 2. MARKETING SERVICES QUARTER REPORT Val Vaz of AMF and Brittany Garcia of Matchfire presented the 2019-20 Q2 quarter report for the marketing activities for the SLO TBID. Public Comment None. --End of Public Comment-- 3. PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT Dusty Colyer-Worth and Jacqui Clark-Charlesworth from the SLO Chamber presented the 2019-20 Q2 activities for the Public Relations and Guest Services with the SLO TBID. Highlights included increased traffic and referrals to SLO properties from the Visitor Center and the PR Strategic Plan has started implementation. Public Comment None. --End of Public Comment-- No action was taken on presentation items. BUSINESS ITEMS 1. TOT ORDINANCE REVISION UPDATE City of San Luis Obispo’s Budget Analyst, Natalie Harnett, presented the proposed amendments to the TOT ordinance and answered board member questions. Public Comments: None. ---End of Public Comments--- No action was taken on this business item. 2. PHOTOGRAPHY ASSEST PRODUCTION PROJECT Val Vaz from AMF presented a request for $15,000 of remaining carryover funds to be invested into an on - going photo and video production project to fulfill outstanding photography asset needs for the TBID. AMF addressed board member questions and feedback on the proposal. Public Comments: None. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 01/08/20 Pg. 3 ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER CONNER, CARRIED 5-0-2, approving the use of $15,000 from carryover funds to be allocated to the photography asset production project led and presented by AMF. 3. SCHEDULING OF FEBRUARY TBID BOARD SPECIAL MEETING Tourism Manager Cano reviewed the upcoming schedule conflicts with the regularly scheduled February Board Meeting and recommended rescheduling to a Special TBID Board Meeting on Wednesday, February 19, 2020. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PATEL-MUELLER, SECOND BY BOARD MEMBER HARRIS, CARRIED 5-0-2, approving the cancellation of the regularly scheduled February board meeting and to schedule a special board meeting on Wednesday, February 19, 2020 at 10:00 a.m. in City Hall’s Council Hearing Room. TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update - • Hotel SLO will have a grand opening later in the month • Quarterly Constituent Newsletter will be coming out in January 2. Management Committee Update - January 2, 2020 Meeting Cancelled 3. Marketing Committee Update – January 1, 2020 Meeting Cancelled 4. PCC Update – December 11, 2019 minutes in packet for review. 5. SLO CAL Update – • Inaugural San Diego Flight • The TMD Renewal will go to the SLO County Board of Supervisors 6. Tourism Program Update – • 2020 Money for a Rainy Day update • Denver Tradeshow in the midst of planning • Strategic Partners • Upcoming dates to remember ADJOURNMENT The meeting was adjourned at 11:45 a.m. The next Tourism Business Improvement District Board meeting is scheduled for February 19, 2020 at 10:00 a.m., at City Hall, 990 Palm Street, San Luis Obispo, CA. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX