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Minutes – Promotional Coordinating Committee Meeting of January 8, 2020 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, January 8, 2020
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, January 8, 2020 at 5:34 p.m. in the Ludwick Community Center, 864 Santa
Rosa Street, California, by Chair Matteson.
ROLL CALL
Present: Committee Members Melissa Godsey, Daniel Levi, Ryan Heath, Bruce Skidmore,
Vice Chair John Thomas, and Chair Dana Matteson
Absent: None
Staff: Tourism Manager Molly Cano and Recording Secretary Bailey Hicks
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY
COMMITTEE MEMBER SKIDMORE, CARRIED 6-0-0, to approve the Consent Agenda items
1 thru 7.
C.1 Minutes of the Meeting on December 11, 2019
C.2 2019-20 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Activity Report
C.7 TOT Report
Minutes – Promotional Coordinating Committee Meeting of January 8, 2020 Page 2
PRESENTATIONS
1. PUBLIC RELATIONS, GIA & VISITOR SERVICES QUARTER REPORT
Jacqui Clark-Charlesworth and Dusty Colyer-Worth from SLO Chamber provided a
PowerPoint presentation and responded to Committee inquiries. They provided end of the
year recap on the Visitor Center data on guest services, events promoted, Public Relations
activities and visitor demographics.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
2. SLO HAPPENINGS PROGRAM MID YEAR UPDATE
Brittney Garcia, Account Director from Matchfire provided a PowerPoint presentation and
responded to Committee inquiries. The PowerPoint presentation included contract details,
program goals, and Ticket Tuesday promotion.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1. DOWNTOWN MURAL PROJECT
Molly Cano, Tourism Manager and Canned Pineapple representatives provided a PowerPoint
presentation and responded to Committee inquiries. Molly gave the Committee a project
logistics update. This included location change of the mural, a project budget estimate, and
she discussed the plan of working with Public Art and Parking for financial support.
Canned Pineapple’s presentation included a discussion on what direction the mural should
go regarding the design. The Committee provided feedback on what they think should be
included in the design of the mural.
Public Comment
None
Minutes – Promotional Coordinating Committee Meeting of January 8, 2020 Page 3
--End of Public Comment--
2. 2020-21 GIA APPLICATION APPROVAL
Molly Cano, Tourism Manager reviewed the changes to the 2020-21 GIA application and
timeline, directed staff to release the application in February, earmark GIA budget amount
for 2020-21 and assign the 2020-21 GIA Task Force.
Assigned GIA Task Force to Committee Members Godsey, Matteson, and Heath.
Public Comment
None
--End of Public Comment--
ACTION: UPON MOTION BY COMMITTEE MEMBER GODESEY, SECONDED BY
COMMITTEE MEMBER SKIDMORE, CARRIED 6-0-0, Motion to allocate $100,000 for
from fiscal year 2020-21 to GIA funding.
3. SCHEDULING OF FEBRUARY PCC SPECIAL MEETING
Molly Cano, Tourism Manager discussed finalizing the schedule of the Special Meeting of
the PCC in February and the cancellation of the regular monthly meeting due to staff’s
attendance at a conference on behalf of the TBID. The meeting will be moved to February
19th at 5:30 PM.
Public Comment
None.
--End of Public Comment--
PCC LIAISON REPORTS AND COMMUNICATION
1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT
Member Godsey provided a brief report regarding a Black History Month Series.
2. GIA UPDATE – LIAISON REPORT
Molly Cano, Tourism Manager provided a brief report regarding Love SLO’s event hurdle,
Mission College Prep stepping back from the event and how that would work with the grant that
was awarded to them.
3. TBID BOARD REPORT – TBID Meeting Minutes: January 5, 2020
Minutes – Promotional Coordinating Committee Meeting of January 8, 2020 Page 4
Member Skidmore provided a brief overview of the TBID Board Meeting.
4. TOURISM PROGRAM UPDATE
Tourism Manager Cano provided a brief Tourism Program update.
Discussed the open seats in the Committee
TBID’s RFP
Gave feedback on the banner project.
ADJOURNMENT
The meeting was adjourned at 07:45 p.m. The next Promotinal Coordinating Committee meeting
is scheduled for Wednesday, February 19, 2020 at 5:30 p.m., in the Council Hearing Room, 990
Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2020