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HomeMy WebLinkAbout01-08-2020 TBID Minutes Minutes – Tourism Business Improvement District Board Meeting of 01/08/2020 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, January 8, 2020 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, January 8, 2020 at 10:02 a.m. in the Ludwick Community Center located at 864 Santa Rosa Street, San Luis Obispo, California, by Chair Bruce Skidmore. ROLL CALL Present: Chair Bruce Skidmore and Board Members Nipool Patel (arrived 10:12 a.m.), LeBren Young-Harris, John Conner and Pragna Patel-Mueller Absent: Kristin Battaglia and Dean Hutton Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Kelsey Prins and Ann Flower from Hotel Cerro introduced themselves. --End of Public Comment-- CONSENT ITEMS C.1 Minutes of Meeting on Wednesday, October 9, 2019 C.2 Smith Travel Report C.3 SLO Chamber Public Relations Activities Report C.4 AMF + Matchfire Marketing Services Report C.5 SLO Chamber Guest Services Report C.6 Transient Occupancy Tax (TOT) Report Tourism Manager Cano presented updated numbers to C.6 since the board packet was posted. Public Comment None. --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER CONNER, SECONDED BY COMMITTEE MEMBER HARRIS, CARRIED 4-0-3, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6. Minutes – Tourism Business Improvement District Board Meeting of 01/08/2020 Pg. 2 PRESENTATIONS 1. FALL PROMOTION RECAP Marketing Agency Representatives presented the results from the “Sip, Stay & Save” 2019 Fall Promotion. Board member discussed the results and overall history of Fall promotions. Public Comment None. --End of Public Comment-- 2. MARKETING SERVICES QUARTER REPORT Val Vaz of AMF and Brittany Garcia of Matchfire presented the 2019-20 Q2 quarter report for the marketing activities for the SLO TBID. Public Comment None. --End of Public Comment-- 3. PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT Dusty Colyer-Worth and Jacqui Clark-Charlesworth from the SLO Chamber presented the 2019-20 Q2 activities for the Public Relations and Guest Services with the SLO TBID. Highlights included increased traffic and referrals to SLO properties from the Visitor Center and the PR Strategic Plan has started implementation. Public Comment None. --End of Public Comment-- No action was taken on presentation items. BUSINESS ITEMS 1. TOT ORDINANCE REVISION UPDATE City of San Luis Obispo’s Budget Analyst, Natalie Harnett, presented the proposed amendments to the TOT ordinance and answered board member questions. Public Comments: None. ---End of Public Comments--- No action was taken on this business item. 2. PHOTOGRAPHY ASSEST PRODUCTION PROJECT Val Vaz from AMF presented a request for $15,000 of remaining carryover funds to be invested into an on- going photo and video production project to fulfill outstanding photography asset needs for the TBID. AMF addressed board member questions and feedback on the proposal. Public Comments: None. ---End of Public Comments--- Minutes – Tourism Business Improvement District Board Meeting of 01/08/2020 Pg. 3 ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER CONNER, CARRIED 5-0-2, approving the use of $15,000 from carryover funds to be allocated to the photography asset production project led and presented by AMF. 3. SCHEDULING OF FEBRUARY TBID BOARD SPECIAL MEETING Tourism Manager Cano reviewed the upcoming schedule conflicts with the regularly scheduled February Board Meeting and recommended rescheduling to a Special TBID Board Meeting on Wednesday, February 19, 2020. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PATEL-MUELLER, SECOND BY BOARD MEMBER HARRIS, CARRIED 5-0-2, approving the cancellation of the regularly scheduled February board meeting and to schedule a special board meeting on Wednesday, February 19, 2020 at 10:00 a.m. in City Hall’s Council Hearing Room. TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update -  Hotel SLO will have a grand opening later in the month  Quarterly Constituent Newsletter will be coming out in January 2. Management Committee Update - January 2, 2020 Meeting Cancelled 3. Marketing Committee Update – January 1, 2020 Meeting Cancelled 4. PCC Update – December 11, 2019 minutes in packet for review. 5. SLO CAL Update –  Inaugural San Diego Flight  The TMD Renewal will go to the SLO County Board of Supervisors 6. Tourism Program Update –  2020 Money for a Rainy Day update  Denver Tradeshow in the midst of planning  Strategic Partners  Upcoming dates to remember ADJOURNMENT The meeting was adjourned at 11:45 a.m. The next Tourism Business Improvement District Board meeting is scheduled for February 19, 2020 at 10:00 a.m., at City Hall, 990 Palm Street, San Luis Obispo, CA. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 02/19/2020