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HomeMy WebLinkAboutREDwalter2b2II1(1 u111 council mEmonandu m COUNCIL ECDD DI R1~CAO In-TIN DI Rp"ACA ©TTORNEY C C7 ' ~F PW DI R IRE CHIE FL~'A J3-CLERIt/0f1IG a-POLICE CH F D pTI SACS C'RECDI R FROM : Jay D . Walter, Director of Public Wo 2--s c6 uV HR L DI R C~'HR DIR_tiJla1 71 ry1L5 ,e~Ce LSUBJECT: Transit Enterprise Fund Review – Council Meeting June 1, 2010 --C Councilman Ashbaugh has asked staff questions regarding the Transit Enterprise Fund revie w currently scheduled for Tuesday's Council meeting . Here are responses from staff on the questions . nJ Ca8f -h2A-1 If we decrease our advertising budget by the proposed $15,000, will there still be enoug h Councilman Ashbaugh's Question s FTA Section 5317 Gran t left to implement the recommendations of the Fred Munroe study on ways to educate an d inform our riders ? Yes . The grant provides funding for advertizing supplies and materials and the most importan t goal is the creation of a core of volunteers to continue training new riders after the grant has bee n expended . Downtown Transit Center Study (FTA grant funded ) The CIP on p. B2-19 (Attachment 1) shows an item of $125,000 for the Downtown Transi t Center Coordination Study . What is the status of that study? Will it result in an y recommendations that will be brought to the Council ? SLOCOG is the lead agency and is in the process of doing a scope of work and issuing an RF P for the study during the first quarter of 2010-11 FY . The timeline for a report is first quarter in 2011-12 FY . Any recommendation would go to MTC and ultimately to Council sometime i n 2011-12 FY . MTC Recommendations and Advertizing Revenu e The MTC at its meeting May 12 also recorded a "consensus that staff should explor e opportunities for exterior bus and shelter advertizing (sic) and soliciting marketin g participation for transit maps from private companies ." I think the Council should discus s this recommendation as well, when it is timely . An appropriate time would be at the July 20, 2011 Fare modification public hearing . DATE : TO : VIA : Katie Lichtig, City Manage r June 1, 201 0 City Council RED FIL E MEETING AGENDA DATE'i//v ITEM # 1.Do we have even a ballpark estimate as to what revenue might be brought in fro m such an advertising campaign ? Estimated $200 per bus side panel monthly revenue uses current SLORTA data but since they d o not have any rear bus space due to the bike racks, they bring in about $45,000 annually. The sid e signs are 8' x 29' with rear signs generally worth a bit more . Staff recommends being mor e cautious until seeing an actual contract and estimates about $25,000 annually . There is also a possibility of selling shelter advertising but we do not have any local estimates a s SLORTA does not have any ads in theirs . 2.I would be tentatively interested in such ads, provided that we established som e reasonable guidelines for them . Could we get examples of how other cities regulat e such transit ads? If we are to consider ads as a source of revenue, I'd like t o encourage the MTC to consider balancing any commercial ads with a mix of public service ads and also public art . (BTW, Liz Maruska has informed me that he r artwork on her "adopted" shelter at Ramona and Palomar has apparently deterre d vandalism there, since it first went up a few months ago ...) We will also be getting some Prop 1B funding for bus stop improvement and have a couple o f locations in mind for more bus shelter murals such as the one mentioned at Ramona & Palomar. Staff will be ready to discuss the MTC recommendations and other issues in more detail if th e Council desires on Tuesday night .