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Minutes – Tourism Business Improvement District Board Meeting of 02/19/2020 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, February 19, 2020
Special Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
A special meeting of the San Luis Obispo Tourism Business Improvement District Board was
called to order on Wednesday, February 19, 2020 at 10:00 a.m. in the Council Hearing Room,
City Hall, 990 Palm Street, San Luis Obispo, California, by Chair Bruce Skidmore.
ROLL CALL
Present: Board Members Kristin Battaglia (10:03), John Conner, LeBren Young-Harris,
Nipool Patel (10:04), Pragna Patel-Mueller, and Chair Bruce Skidmore
Absent: One vacant seat
Staff: Tourism Manager Molly Cano, Tourism Coordinator Chantal Burns, Deputy City
Manager Greg Hermann and Deputy City Clerk Kevin Christian
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
Kim Caldwell, Digital Marketing Coordinator of Visit SLO CAL introduced herself.
--End of Public Comment--
CONSENT ITEMS
C.1 Minutes of Meeting on Wednesday, January 8, 2020
C.2 Smith Travel Report
C.3 SLO Chamber Public Relations Activities Report
C.4 AMF + Matchfire Marketing Services Report
C.5 SLO Chamber Guest Services Report
C.6 Transient Occupancy Tax (TOT) Report
C.7 Notice of Unscheduled Vacancy – Dean Hutton
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY BOARD MEMBER PATEL-MUELLER, SECONDED BY BOARD
MEMBER HARRIS, CARRIED 4-0-2, to approve the consent agenda Items 1 thru 7.
Minutes – Tourism Business Improvement District Board Meeting of 02/19/2020 Pg. 2
BUSINESS ITEMS
1. INTERIM ECONOMIC DEVELOPMENT & TOURISM REORGANIZATION
Deputy City Manager Greg Hermann and Tourism Manager Molly Cano presented a
proposed temporary reorganization of the Economic Development, Tourism, and Community
Promotions group. The proposed organization would consist of four positions: Interim
Economic Development & Tourism Manager, Interim Assistant Tourism Manager, Contract
Economic Development Coordinator, and Tourism Intern. The manager positions would be
filled by the current Tourism Manager and Tourism Coordinator with a 25% reduction in
TBID focused workload by the Interim Economic Development & Tourism Manager. The
contract position is new, and the Intern would be a volunteer position.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER CONNER, SECOND BY BOARD MEMBER
HARRIS, CARRIED 5-1-0, (Patel-Mueller opposed) to support the program reorganization.
This item was heard following Business Item 4. Board members Battaglia and Patel-Mueller left
the meeting at this time - 11:00.
2. TBID BOARD SEAT UPDATE
Tourism Manager Cano reviewed the current and upcoming TBID vacancies and recruitment
effort.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item
This item was heard following Business Item 1
3. CAL POLY PARTNERSHIP: SLO DISCOVERY WEEKEND PROGRAM REVAMP
Tourism Manager Cano presented a proposal to reorganize the SLO Discovery Weekend
program structure with the goal of increased participation.
Public Comments:
None.
---End of Public Comments---
Minutes – Tourism Business Improvement District Board Meeting of 02/19/2020 Pg. 3
ACTION: MOTION BY BOARD MEMBER PATEL-MUELLER, SECOND BY BOARD
MEMBER PATEL, CARRIED 6-0-0, to approve the format change as presented.
4. TBID MARKETING SERVICES RFP PROCESS UPDATE
Tourism Manager Cano reviewed the Tourism Marketing Services RFP status, reporting that
eight written and two verbal intents to bid have been received.
Public Comments:
None.
---End of Public Comments---
By consensus the Board decided to review and score the RFPs independently, with the
established taskforce conducting the selection of the agencies for the first round of interviews
based on the scores and written Board member comments, and the full Board conducting the
first and final interview sessions with candidates.
Board Member Patel left at this time (11:02)
TBID LIAISON REPORTS AND COMMUNICATION
1. Hotelier Update
No updates at this time.
2. Management Committee Update - February 6, 2020 meeting cancelled.
3. Marketing Committee Update – February 5, 2020 meeting minutes reviewed.
4. PCC Update – January 8, 2020 minutes reviewed.
5. SLO CAL Update –
• Marketing Committee Update
• Destination Management Strategy review
6. Tourism Program Update –
• Upcoming Denver Tradeshow
• Rainy Day Promotion
• Central Coast Tourism Committee
• East Coast Campaign
• SLO Coast Wine Collective
• Film Festival
ADJOURNMENT
Minutes – Tourism Business Improvement District Board Meeting of 02/19/2020 Pg. 4
The meeting was adjourned at 11:16 a.m. The next Tourism Business Improvement District
Board meeting is scheduled for March 11, 2020 at 10:00 a.m., at City Hall, 990 Palm Street, San
Luis Obispo, CA.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
03/11/2020