HomeMy WebLinkAboutREDcrossph3W I COUNCIL
fjt ,' l2f CDD DI Reetij
' FIN DI R1AGAO IV-01
Z FIRE CHIE F`ATTORNEY
PW DI R
CLERKIORIG
V POLICE CH F
1 DEPT HEADS
]ZREC D1 R
'QTR !X[ UTIL D1 R
7 IQ1 iAog- ~`HR DI R
CAA
As I'm certain you are all aware you can only raise rates so much before, a t
some point in time, total revenues began to fall . The issue that needs to b e
discussed is the type of ridership our local transit system has been able t o
attract . Beyond Cal Poly's student ridership and those who are transi t
dependent the system continues to be unable to attract "choice "
ridership . Attracting "choice" riders- those who have means o f
transportation other than public transit but choose public transit over drivin g
has not really been a priority . I know the City instituted the Gold Pas s
(DOWNTOWN ACCESS PASS)program a number of years back, which i s
paid for out of the parking fund for those who work in the downtown are a
but beyond that not much has been done .
The Council should set a reasonable 1 year goal that the Transit Manager i s
tasked with to improve the number of choice riders the system carries .
Ultimately the Transit ridership figures should be evaluated against th e
City's adopted Circulation Element . I'm guessing that the City is nowher e
near the modal split objectives contained in the Circulation Element .
Developing strategies and programs that will increase choice ridership wil l
bring two fold benefits : 1 . Increase total fare box revenue . 2 . Reduce th e
number of vehicle miles driven therefore lessening congestion and pollution .
Many years ago I sent a pretty detailed concept of what I called the "Supe r
Commuter Pass "program . Basically it was a monthly pass that was les s
expensive than a regular monthly pass but the hours of use were restricted t o
commuting times with the pass holder paying a discounted rate for ride s
outside those commute times . Nobody, except the RTA manager, at th e
time seemed to care .
Sincerely ,
Brett Cros s
RECEIVE D
JUL'z o 2013
SLO CITY CLERK
RED FILE
MEETING AGEND ADATE7)ioITEM#}N 3
From :Brett Cross[SMTP :BRETTCROSS@YAHOO .COM ]
Sent:Monday, July 19, 2010 4 :50 :07 P M
To :Council, SloCity
Subject :PUBLIC HEARING ON SLO TRANSIT FARE MODIFICATIONS : Item PH 3Auto forwarded by a Rule