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Minutes – Promotional Coordinating Committee Meeting of December 11, 2019 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, December 11, 2019
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, December 11, 2019 at 5:31 p.m. in the Council Hearing Room, located at
990 Palm Street, San Luis Obispo, California, by Chair Dixon.
ROLL CALL
Present: Committee Members Melissa Godsey, Ryan Heath, Vice Chair John Thomas, and
Chair Dana Matteson
Absent: Committee Members Bruce Skidmore, Daniel Levi , and Melissa Godsey left at
7:03pm
Staff: Tourism Manager Molly Cano and Recording Secretary Bailey Hicks
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY COMMITTEE MEMBER Heath, SECONDED BY
COMMITTEE MEMBER Thomas, CARRIED 4-0-1, to approve the Consent Agenda items 1 thru
7.
C.1 Minutes of the Meeting on November 13, 2019
C.2 2019-20 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Activity Report
Minutes – Promotional Coordinating Committee Meeting of December 11, 2019 Page 2
C.7 TOT Report
PRESENTATIONS *Presentations and Business Items order rearranged
1. PUBLIC RELATIONS, GIA & VISITOR SERVICES QUARTER REPORT
Jacqui Clark-Charlesworth, SLO Chamber provided a PowerPoint presentation and
responded to Committee inquiries. Slip Stay and Save with engagement from social media
presence.
Public Comment
None
--End of Public Comment--
No action was taken on this item
BUSINESS ITEMS
2. BANNER PROJECT UPDATE
Molly Cano, Tourism Manager, reviewed the status of the banner project including the
holiday banner program, installation of the railroad square banners and the budget request
for program expansion.
Molly went over three items for the Rail Road Square Project. The committee approved
funding, III development timeline, and went over new banner designs.
Committee discussed the Holiday Banners, including the press release ready to go out and
news item will be released.
Molly presented the pending projects, banners phase two with CMR request and mid-year
budget request, style guide, merchandising for Visitor Center and Downtown SLO.
Public Comment
None
--End of Public Comment--
ACTION: No Action Taken
3. GIA APPLICATION REVIEW
Molly Cano, Tourism Manager reviewed the 2019-20 GIA application template and process.
Committee reviewed the language in the application. Committee suggested to make line item
show importance of the quality of life for constituents. Went over guidelines, including
diversity, inclusivity, sustainability efforts. Discussed tiers, how to distinguish between the
tiers. Discussed the possibility of dropping the tiers from the application and only in the
Minutes – Promotional Coordinating Committee Meeting of December 11, 2019 Page 3
matrix. Changing the wording for the tiers, to up to amounts. Approval will be done at the
January 8th meeting.
Public Comment
None
--End of Public Comment--
ACTION: No action taken
4. MURAL PROJECT
Molly Cano, Tourism Manager discussed with the committee the location options for the
downtown mural project that the PCC has allocated funding to implement. PCC Budget
Allocation for $6000 with Canned Pineapple. Molly presented the change in placement of the
mural, from parking structure to the arch in front of the Marsh parking structure. Needs approval
to continue to explore the arch. Public art can match up to $7500. Committee Chair Matteson
discussed the safety hazards with the arch.
ACTION: UPON MOTION BY COMMITTEE MEMBER GODSEY, SECONDED BY
COMMITTEE MEMBER THOMAS, CARRIED 4-0-1, (Committee Member Skidmore absent
from the vote) to approve the direction and location of the mural to the Marsh Street parking
structure arch.
PCC LIAISON REPORTS AND COMMUNICATION
1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT
Thomas provided a brief report regarding information on the city update emails.
2. GIA UPDATE – LIAISON REPORT
Committee Member Godsey provided a brief report regarding the Crisper event.
Heath provided update on contact with Katy from Face matters.
3. TBID BOARD REPORT – TBID Meeting Minutes: November 13, 2019
Molly provided a brief overview of the TBID Board Meeting. TBID has been working on the
approval of RFP, open until February 28th.
4. TOURISM PROGRAM UPDATE
• Tourism Manager Cano provided a brief Tourism Program update.
• Sip Stay Save total report is going to the next TBID month.
• Strategic partnerships CCTC.
• Cal Poly Parents Program.
Minutes – Promotional Coordinating Committee Meeting of December 11, 2019 Page 4
• Denver Activation, and San Diego Flight.
• SLO Marathon discontinued in the community.
• Open seats and general recruitment.
ADJOURNMENT
The meeting was adjourned at 07:12 p.m. The next Regular Promotinal Coordinating Committee
meeting is scheduled for Wednesday, January 8, 2020 at 5:30 p.m., in the Council Hearing Room,
990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 01/08/2020