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Minutes – Promotional Coordinating Committee Meeting of February 19, 2020 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, February 19, 2020
Special Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Special Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, February 19, 2020 at 5:36 p.m. in the City Hall Council Hearing Room,
990 Palm Street, San Luis Obispo, California, by Chair Matteson.
ROLL CALL
Present: Committee Members Melissa Godsey(5:46), Ryan Heath, Bruce Skidmore (5:37),
Vice Chair John Thomas, and Chair Dana Matteson
Absent: Committee Member Daniel Levi, one vacant seat
Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
This item was heard following Presentation Item 1
CONSENT ITEMS
ACTION: UPON MOTION BY COMMITTEE MEMBER SKIDMORE, SECONDED BY
VICE CHAIR THOMAS, CARRIED 5-0-1, to approve the Consent Agenda items 1 thru 7 with
corrections to the minutes as noted.
C.1 Minutes of the Meeting on January 8, 2020
C.2 2019-20 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Activity Report
C.7 TOT Report
Minutes – Promotional Coordinating Committee Meeting of February 19, 2020 Page 2
This item was heard first after the meeting was called to order.
PRESENTATIONS
1. PUBLIC RELATIONS MONTHLY ACTIVITY REPORT
Jacqui Clark-Charlesworth, SLO Chamber of Commerce Director of Communication,
provided a presentation and responded to Committee inquiries concerning the January
activity report. Highlights included a review of the updated “Media Center” page of the
visitslo.com website, influencer reach, and local hotel sustainability media coverage.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
This item was heard following the Consent items.
BUSINESS ITEMS
1. INTERIM ECONOMIC DEVELOPMENT & TOURISM REORGANIZATION
Deputy City Manager Greg Hermann and Tourism Manager Molly Cano presented a
proposed temporary reorganization of the Economic Development, Tourism, and
Community Promotions group. The proposed organization would consist of four positions:
Interim Economic Development & Tourism Manager, Interim Assistant Tourism Manager,
Contract Economic Development Coordinator, and Tourism Intern. The manager positions
would be filled by the current Tourism Manager and Tourism Coordinator. The contract
position is new, and the Intern would be a volunteer position.
Public Comment
None
--End of Public Comment--
ACTION: UPON MOTION BY COMMITTEE MEMBER SKIDMORE, SECONDED BY
COMMITTEE MEMBER GODSEY, CARRIED 5-0-1, to support the program reorganization
for a one-year trial.
Minutes – Promotional Coordinating Committee Meeting of February 19, 2020 Page 3
2. DOWNTOWN MURAL PROJECT UPDATE
Molly Cano, Tourism Manager presented an update on the downtown mural project and the
project timeline.
Public Comment
None
--End of Public Comment--
By consensus the Committee appointed Committee Member Heath as the PCC
representative to the Public Art Jury, with Committee Member Godsey as the alternate.
3. BANNER PROJECT UPDATE
Tourism Manager Cano presented a project update on the Banner program for the
Committee’s review.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
4. SHOP LOCAL PROGRAM DEVELOPMENT DISCUSSION
After a review of the timeline, project steps and parameters, the committee discussed
program concepts and needs and agreed to individually research options to be discussed at
a future meeting.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
Minutes – Promotional Coordinating Committee Meeting of February 19, 2020 Page 4
PCC LIAISON REPORTS AND COMMUNICATION
1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT
Chair Matteson noted that interviews will be held on March 5, 2020.
2. GIA UPDATE – LIAISON REPORT
Tourism Manager Cano reported that the Love SLO event has been cancelled and reviewed
how the awarded grant funding would be handled.
3. TBID BOARD REPORT – TBID MEETING MINUTES: FEBRUARY 19, 2020
Member Skidmore provided a brief overview of the TBID Board Meeting.
4. TOURISM PROGRAM UPDATE
Tourism Manager Cano provided a brief Tourism Program update.
• Denver Travel and Adventure show
• Rainy Day program
• Film Festival
ADJOURNMENT
The meeting was adjourned at 07:02 p.m. The next Promotinal Coordinating Committee meeting
is scheduled for Wednesday, March 11, 2020 at 5:30 p.m., in the Council Hearing Room, 990
Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 03/11/2020