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Home My WebLink About04-08-2020 PCC Agenda PacketCity of San Luis Obispo, Agenda, Planning Commission Agenda PROMOTIONAL COORDINATING COMMITTEE BOARD Wednesday, April 8, 2020 5:30 p.m. REGULAR MEETING Teleconference Based on the threat of COVID-19 as reflected in the Proclamations of Emergency issued by both the Governor of the State of California, the San Luis Obispo County Emergency Services Director and the City Council of the City of San Luis Obispo as well as the Governor’s Executive Order N- 29-20 issued on March 17, 2020, relating to the convening of public meetings in response to the COVID-19 pandemic, the City of San Luis Obispo will be holding all public meetings via teleconference. There will be no physical location for the Public to view the meeting. Below are instructions on how to view the meeting remotely and how to leave public comment. Additionally, members of the Promotional Coordinating Committee (PCC) Board are allowed to attend the meeting via teleconference and to participate in the meeting to the same extent as if they were present. Using the most rapid means of communication available at this time, members of the public are encouraged to participate in PCC meetings in the following ways: 1. Remote Viewing - Members of the public who wish to watch the meeting can view: • Televised live on Charter Cable Channel 20 • View a livestream of the meeting online at: https://www.slocity.org/channel20 • Go to Webinar: o Registration URL: https://attendee.gotowebinar.com/register/2829127387071614221 o Webinar ID: 341-576-027 o You must register to view via Webinar. 2. Public Comment - The PCC will still be accepting public comment for only items on the agenda. Public comment can be submitted in the following ways: • Mail or Email Public Comment o Received by 10:00 AM on the day of meeting - Can be submitted via email to: (advisorybodies@slocity.org ) or U.S. Mail to City Clerk at: 990 Palm St. San Luis Obispo, CA 93401 o Emails sent after 10:00 AM up until public comment is opened on the item – Limited to one page emailed to cityclerk@slocity.org will be read aloud during the public comment period. Promotional Coordinating Committee Board Agenda for April 8, 2020 Page 2 • Verbal Public Comment - Call (805) 781-7164; state and spell your name, mention the agenda item number you are calling about and leave your comment. The verbal comments must be received by 10:00 AM on the morning of the noticed meeting and will be limited to 3 minutes. All voicemails will be forwarded to the PCC members and saved as Agenda Correspondence. All comments submitted will be placed into the administrative record of the meeting. CALL TO ORDER Chair Dana Matteson ROLL CALL : John Thomas, Melissa Godsey, Ryan Heath, Stephanie Stackhouse, Samantha Welch and John Conner PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda. Persons wishing to speak should come forward and state their name and address. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. CONSENT ITEMS C.1 Minutes of the Meeting on February March 11, 2020 C.2 2019-20 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report PRESENTATIONS 1. NEW MEMBER INTRODUCTIONS 10 mins The committee will receive a brief introduction from each of the new committee members Stephanie Stackhouse, Samantha Welch and John Conner - the appointed TBID representative. 2. PUBLIC RELATIONS, GIA & VISITOR SERVICES QUARTER REPORT 20 mins Representatives from the SLO Chamber will present the quarter report for the Public Relations, GIA and Visitor Services activities for the PCC. BUSINESS ITEMS 1. COVID-19 IMPACTS ON PCC PROGRAM 15 mins Staff will update the committee on the City’s actions related to COVID-19 including the impacts to the current PCC programs: 2019-20 GIA, mural project and extended banner arm/flag (banner) project. Promotional Coordinating Committee Board Agenda for April 8, 2020 Page 3 2. SHOP LOCAL PROGRAM DEVELOPMENT 30 mins The committee will continue the planning process for the development of a “Shop Local” type program within the City. 3. FY 20-21 BUDGET PROCESS 10 mins Staff will update the committee on the timeline and process for the development of the FY 2020-21 budget for the PCC program. PCC LIAISON REPORTS AND COMMUNICATION 1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT 2. GIA UPDATE – LIAISON REPORT 3. TBID BOARD REPORT – TBID Meeting Minutes: March 11, 2020; Special Meeting Minutes March 17, 2020 4. TOURISM PROGRAM UPDATE ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee Board is scheduled for Wednesday , May 13, 2020, at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. The City of San Luis Obispo wishes to make all of its public meet ings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7107. Meeting audio recordings can be found at the following web address: http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx DRAFT Minutes – Promotional Coordinating Committee Meeting of March 11, 2020 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, March 11, 2020 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, March 11, 2020 at 5:30 p.m. in the Council Hearing Room 990 Palm Street, California, by Chair Matteson. ROLL CALL Present: Committee Members Melissa Godsey, Daniel Levi, Ryan Heath, Bruce Skidmore, Vice Chair John Thomas, and Chair Dana Matteson Absent: Commissioner Levi Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington PUBLIC COMMENT ITEMS NOT ON THE AGENDA Katy McGrath --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY VICE CHAIR THOMAS, SECONDED BY COMMITTEE MEMBER SKIDMORE, CARRIED 5-0-1, (Commissioner Levi absent) to approve the Consent Agenda items 1 thru 7. C.1 Minutes of the Special Meeting on February 19, 2020. C.2 2019-20 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report DRAFT Minutes – Promotional Coordinating Committee Meeting of March 11, 2020 Page 2 PRESENTATIONS 1. SLO FORWARD PRESENTATION Deputy City Manager Greg Hermann presented SLO Forward and responded to Committee inquiries. Public Comment None. --End of Public Comment-- No action was taken on this item. 2. PUBLIC RELATIONS, GIA & VISITOR SERVICES QUARTER REPORT Jacqui Clark-Charlesworth, SLO Chamber provided a PowerPoint presentation and responded to Committee inquiries. Public Comment None. --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. DOWNTOWN MURAL PROJECT DESIGN Canned Pineapple provided a presentation and responded to Committee inquiries. Public Comment Katy McGrath --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER GODSEY, SECONDED BY COMMITTEE MEMBER HEATH, CARRIED 5-0-1, (Commissioner Levi absent) to forward the design to the Art Jury. DRAFT Minutes – Promotional Coordinating Committee Meeting of March 11, 2020 Page 3 2. BANNER PROJECT: STYLE GUIDE APPROVAL Katy McGrath of (iii) Design provided a PowerPoint presentation and responded to Committee inquiries. Public Comment None) --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER SKIDMORE, SECONDED BY VICE CHAIR THOMAS, CARRIED 5-0-1, (Commissioner Levi absent), approve the revised style guide, with changes as noted. 3. 2020-21 GIA EVALUATION MATRIX REVIEW Chair Dana Matteson presented the draft 2020-21 GIA evaluation matrix for the committee’s review. Public Comment None --End of Public Comment-- No action was taken on this item. 4. FY 19-20 MID YEAR BUDGET UPDATE & FY 20-21 BUDGET PROCESS Molly Cano, Tourism Manager discussed the mid-year budget status for 2019-20 and the timeline and process for the development of the 2020-21 budget for the PCC program. Public Comment None. --End of Public Comment-- No action was taken on this item. 5. MID STATE FAIR SHOWCASE OF CITIES PARTICIPATION Molly Cano, Tourism Manager discussed the participation commitment in the Mid State Fair Showcase of the Cities display in 2020. Public Comment None. DRAFT Minutes – Promotional Coordinating Committee Meeting of March 11, 2020 Page 4 --End of Public Comment-- ACTION: UPON MOTION BY VICE CHAIR THOMAS, SECONDED BY COMMITTEE MEMBER HEATH, CARRIED 5-0-1, (Commissioner Levi absent) to participate in the Mid State Fair Showcase of the Cities and pay the $100 deposit. 6. ELECTION OF CHAIR & VICE-CHAIR The committee will elect a Chair and Vice-Chair for the term of April 2020 to March 2021. Public Comment None. --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER SKIDMORE, SECONDED BY COMMITTEE MEMBER HEATH, CARRIED 5-0-1, (Commissioner Levi absent) to re-elect Chair Matteson and Vice Chair Thomas. PCC LIAISON REPORTS AND COMMUNICATION 1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT No updates provided. 2. GIA UPDATE – LIAISON REPORT No updates provided. 3. TBID BOARD REPORT – TBID Meeting Minutes: January Bruce Skidmore provided a brief overview of the TBID Board Meeting. 4. TOURISM PROGRAM UPDATE Tourism Manager Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 8:02 p.m. The next Regular Promotinal Coordinating Committee meeting is scheduled for Wednesday, April 8, 2018 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2020 Community Promotions Budget 2019-20 Budget 2019-20 Amount Budget 405,302$ 2018-19 Closed Encumbrances -$ Returned Funds (Previous Year GIA)-$ Total Budget 405,302$ Expenditure Last Updated 4/3/2020 Expenditure Allocated Committed/Expended Available Balance Contractor Grants-in-Aid Funding 100,000$ 92,750$ 7,250$ GIA Recipients Grants-in-Aid Promotional Support Contract 30,000$ 30,000$ Chamber of Commerce Community Placemaking & Beautification Projects 50,000$ 11,230$ 38,770$ Various SLO Happenings Program 15,000$ 15,000$ Matchfire General Contract Services 2,400$ 204$ 2,196$ Various Visitors Center 119,600$ 119,600$ Chamber of Commerce PR Contract 34,000$ 34,000$ Chamber of Commerce Communications Plan Consultant Services 2,000$ 2,000$ Jennifer Sweeny Consulting Downtown Maps 9,000$ 9,000$ Chamber of Commerce Support Cost 5,000$ 5,000$ City Administration Administration 38,302$ 38,302$ City Administration Total 405,302$ 357,086$ 48,216$ Funds Remaining -$ 48,216.00$ Report to City of SLO – TBID and PCC Public Relations Contract March 2020 Implementation 1) Continued working with AMF & Matchfire on overall TBID marketing campaign Proactive Media Outreach 1) Connected with Ambiance boutiques marketing coordinator on opportunities to work the City’s tourism efforts 2) Postponed all media visits due to COVID-19 crisis 3) Connected with partners to offer assistance at this time 4) Followed up with ‘Unpretentious Luxury’ FAM journalists Partnerships 1) Finalized itinerary and hosted ‘Unpretentious Luxury’ FAM with Hotel SLO & Hotel Cerro’s PR teams 2) Coordinated SLO activation for UK journalist, Jade Conroy of the Daily Telegraph connected by SLO CAL 3) Cancelled SLO Film Festival media hosting and activation confirmations 4) Virtually attended inaugural Visit SLO CAL PR taskforce 5) Pitched the following content for Visit California’s Story Ideas. 1. How to Take a Green Trip in California ▪ Sustainable hotel practices ▪ Carbon neutrality goals in SLO ▪ Bike friendly in SLO 2. Learn on the Go in Distinct Destinations ▪ Pipsticks, a stationary paradise ▪ Pottery for all in SLO ▪ Cooking up a Storm with Classes 3. Food Trucks, Farmers’ Markets & Pop-up Stalls ▪ SLO Staple: Downtown Farmers’ Market ▪ Bear & the Wren: A Roaming Eatery in SLO ▪ Plant-based perfection in SLO 4. Experience SLO in virtual reality Report to City of SLO – TBID and PCC Public Relations Contract March 2020 Media Placements 1. The very Best places to live (and visit) in the West this year Sunset Magazine featured San Luis Obispo as one of their 2020 Dream Towns for the city’s commitment to sustainability. The nod specificall ycalled out the anaerobic digestor, the only one of its kind in the US. We worked with Sunset for the piece and an online version will be out soon. UVPM: 1.3M Print 2. Finding time in the Sunshine State We hosted a journlaist on assignment for Western Art & Architecture Magazine to include SLO in a six page spread on California. San Luis Obispo was highlighted numerous times. Hotel SLO, Hotel Cerro, Mistura restaurant, Big Sky Café, Malene, Tolosa were all included plus many more things to do and see while in SLO. UVPM: 50.1K Print 3. Learning to SLO down on California’s Central Coast The article in Simply Gluten Free included where to stay, eat, drink and what to see while in SLO. Of San Luis Obispo, the writer states, “Once you witness the region’s geologic features, wildlife, friendly locals, good eats, vineyards, and unique experiences, it only makes sense to slow down and soak it all in. Trust me, when you’re here, you won’t want to miss a single drop.” We hosted journalist Alex Beaven last fall in partnership with SLO CAL. UVPM: 15K Print Report to City of SLO – TBID and PCC Public Relations Contract March 2020 4. CALIFORNIA DREAMING IN SAN LUIS OBISPO We hosted Dallas influencer Camille Elena for a ‘Money for a Rainy Day’ promotion activation to SLO. She wrote a blog about everything she did on her custom itinerary, which included a brewery tour, hiking Terrace Hill and exploring Bubblegum Alley and the Mission. 31K Instagram followers 5. 11 Scenic American Road Trips to Take This Spring Travel + Leisure includes Monterey to San Luis Obispo in their roundup of scenic spring road trips. MSN picked up the story as well. UVPM: 71.8M 6. Edible San Luis Obispo & Wine Country Spring 2020 edition featured numerous local makers in SLO including There Does Not Exist’s brewer, Chamisal’s winemaker and Rod & Hammer’s distiller to name a few. UVPM: 15K Print Report to City of SLO – TBID and PCC Public Relations Contract March 2020 7. SPA PROFILE: SPA CERRO AT HOTEL CERRO The Spa Insider features Hotel Cerro, highlighting the luxury og the spa. The article encourages guests to come to SLO, stating that they can, “enjoy stunning scenic views of the surrounding hills and countryside from the rooftop pool, where they can order food and drinks while relaxing on cabanas and lounge chairs.” UVPM: 4K 8. Hotel Chefs Dish March 2020 805 Living highlights Nicola Allegretta as a chef doing creative, interesting things at his Peruvian restaurant, Mistura. UVPM: 32K Print & online. 9. A BFF Trip To San Luis Obispo, California For $1,000 Elite Daily featured a budget focused four-day long girls trip to San Luis Obispo. Recommendations included Madonna Inn, the Farmers’ market and wine tasting. It commends the walkability of downtown and the accessiblity through the SLO airport. UVPM: 3.1M AD VALUE: $ Report to City of SLO – TBID and PCC Public Relations Contract March 2020 10. Amtrak Pacific Surfliner is offering buy -one-get-one-half-off tickets Spring 2020 Daily Hive shares Amtrak’s spring half off promotion, telling readers to take advantage and book a train to San Luis Obispo, one of the desirable destinations it travels to. 11. Cal Poly’s Mustang News reported twice about SLO Airport’s growth and share how students and their families can now visit SLO easier and more often. I. Record number of passengers travel through SLO County airport II. New flights to Las Vegas, San Diego and, soon, Portland can help students reach their destinations faster UVPM: 12K 12. Kathy Marcks Hardesty: Live, dream, soar with Flying Cloud wines The Santa Maria Times and affiliate papers feature Stephen Ross Wines touting the affordability, quality of the wine as well as complimenting the entire Central Coast growing region. UVPM: 27K 13. Thrifty and Thirsty Thursday The Drunken Cyclist blog also shared a rave review about Stephen Rodd winery, saying, “you can literally not go wrong here-all the wines are top notch”. UVPM: 500 Grants-in-Aid Marketing Support March 2020 Report Organization Event EC PR PC VC SM MTG ES ST HD TT DS Associated Quilt Guilds of the Central Coast (AQGCC)Seven Sisters Quilt Show X X X Cal Poly Corporation on behalf of Cal Poly Arts 2019‐20 Broadway Series X X X X X X Canzona Women's Ensemble Canzona Women's Ensemble Concerts X X X X Central Coast Ag Network, dba City Farm SLO and (until 2019) as Central Coast Grown City Farm SLO Fall Harvest Festival X X X X X X X D X D Central Coast Autism Spectrum Center Zombie Invasion SLO X X X X X X Downtown SLO 24th Annual Concerts in the Plaza X X X X X X X D X D Ecologistics, Inc./ R.A.C.E. Matters BELONGING X X X X X X Foundation for the Performing Arts Center Family Day at the PAC X X X History Revisited 35th Annual Central Coast Renaissance Festival X X D X X D X D D X Loving Farm Animal Sanctuary Central Coast VegFest X X X X X X X Mission College Prep Love SLO Opera San Luis Obispo South Pacific: A City Wide Arts Collaboration X X X X X D Orchestra Novo 5th Annual POPS ON! Labor Day Weekend Concert X X D X X X X D X X San Luis Obispo Master Chorale Series of Concerts Accompanied by Lectures X X X X X X San Luis Obispo Railroad Museum Central Coast Railroad Festival X X X X D San Luis Obispo Repertory Theatre SLO Repertory Theatre 2019‐2020 Season X X X X X X X D X X San Luis Obispo Vocal Arts Ensemble "The Feast of Lights" Choral Concert by the Award‐ Winning Vocal Arts X X X X X SLO Blues Society SLO Blues Society Dance Concerts X X X X X X SLO Classical Academy An Evening with Chris Burkard X X X X X X X Spokes Spokes Nonprofit Symposium X X X X X X X St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival X X The Central Coast Shakespeare Festival Shakespeare Under the Stars X X X X X D X D D X The Monday Clubhouse Conservancy The Monday Club ‐ Women's Vote Centennial X X X X X X United Way of San Luis Obispo Flavors of SLO Wilshire Hospice Dia de los Muertos X X X X X X X X Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 24 Total; 23 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ES - Included Event(s) in monthly Event Sheet distributed digitally to local hotels. ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution TT - Recipient participated in Ticket Tuesday DS - Recipient Declined Services Report to City of SLO – PCC Visitor Services Contract March 2020 Visitor Interaction March 2019 February 2020 March 2020 Walk-ins 6,153 5,477 3,087 Farmers’ Market* n/a n/a n/a Phone calls 537 519 573 Emails 541 568 612 *estimate without people counter Visitor Center Highlights • Set up remote office to maintain Visitor Center as a vital information hub. • Working collaboratively with City and regional p artners to navigate community through COVID-19 crisis. • Enjoyed helping every guest that walked through our door – and every guest that calls, emails, or otherwise engages from a safe distance. Demographic Snapshot International travelers 402 Asia 0% Africa 0% Europe 38% Australia/New Zealand 17% United Kingdom 39% North America 3% South America 3% Domestic travelers (outside of CA.) 614 West 6% West Coast 24% East Coast 23% Southwest 9% Midwest 20% South 18% California travelers 1,004 Northern CA 26% Southern CA 31% Central Coast 39% Central Valley 3% Desert 1% SLO Happenings | Monthly Report: March 2020 In March, we continued to build out the SLO Happenings calendar with over 1,449 events and 23 new events added for the month. Weekly calendar optimization ensured events were properly represented on the site and that all key SLO events were included. Due to the COVID-19 pandemic many events had to be canceled, remove or updated. Social Highlights + Performance Ticket Tuesday Total Entries Total Likes Total Reach San Luis Obispo International Film Festival #1 62 261 4,541 San Luis Obispo International Film Festival #2 72 256 5,391 Total 134 517 9,932 Website Highlights + Performance In March, we made the decision to pause our on-going weekly Ticket Tuesday promotion in response to COVID-19. The promotion was paused on March 17, 2020. Below are stats on the Ticket Tuesday posts that were published prior to March 17, 2020. The San Luis Obispo International Film Festival always draws a large crowd, even for Ticket Tuesday. Stats for both giveaways show higher engagement metrics than most posts, on average. We are currently looking into a substitute program to reactivate Ticket Tuesday to provide the community with a fun contest and a way to help us promote and support local businesses. The SLO Happenings event calendar remained within the top 5 most visited pages on VisitSLO.com with 1,385 pageviews –which is a 13% decrease, largely due to current situation of COVID-19. Top 5 most visited events: -San Luis Obispo International Film Festival -Discover Your Palate at Tolosa Winery -Always Patsy Cline at SLO REP -SLO Comedy Festival -Cal Poly Open House Email Highlights + Performance Summary The SLO Happenings email was sent on March 3, 2020 featuring SLO events around town. -Delivered: 5,795 -Open Rate: 22% -Clicks: 169 *Industry standard open rate: 20% 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 Remitted Deferred Change +/- July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,775$ 917,282$ 4.9% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 815,225$ 847,791$ 4.0% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ 696,113$ 771,507$ 10.8% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ 704,568$ 712,332$ 1.1% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 565,129$ 592,953$ 4.9% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 491,517$ 570,909$ 16.2% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 468,705$ 511,727$ 9.2% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ 526,793$ 414,466$ 293,360$ 121,106$ -21.3% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ 606,841$ -100.0% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 653,881$ 751,077$ -100.0% May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 626,025$ 688,231$ -100.0% June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 795,368$ 843,999$ -100.0% Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,498,864$ 8,032,974$ -100.0% 7,875,000$ 2018-19 2019-20 Change +/-2018-19 2019-20 Change +/-2018-19 2019-20 Change +/- July 85.2 80.1 -6.1 175.2 186.7 6.6 149.2 149.5 0.1 August 81.3 77.4 -4.8 166.6 177.3 6.4 135.5 137.3 1.3 September 72.4 73.3 1.2 163.5 161.5 -1.2 118.4 118.3 0.0 October 72.8 73.0 0.4 151.4 156.4 3.3 110.2 114.2 3.7 November 67.8 67.4 -1.6 143.2 147.1 4.0 97.0 99.2 2.4 December 59.2 57.7 -2.5 135.6 134.4 -0.9 80.3 77.6 -3.4 January 59.3 62.3 5.1 125.6 130.4 3.9 74.4 81.3 9.2 February 66.4 65.4 -1.7 141.2 145.8 3.3 93.9 95.4 1.6 March 68.0 142.8 97.1 April 76.4 161.2 123.2 May 66.1 155.7 102.9 June 75.0 182.7 137.1 Total/Average 70.83 69.58 -1.2 153.72 154.97 3.2 109.94 109.10 1.9 Occupancy ADR TOT Comparison RevPAR*Figures from Smith Travel Research Report 17 hotel properties unreported **5 of the 23 reported hotel properties have deferred **18 of the 23 reported properties have remitted Feb. TOT as normal *4/2/20: 28 total remitted (23 hotels, 4 homestay, airbnb) DRAFT Minutes – Tourism Business Improvement District Board Meeting of 03/11/2020 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, March 11, 2020 Tourism Business Improvement District Board CALL TO ORDER A special meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, March 11, 2020 at 10:05 a.m. in the Council Hearing Room, City Hall, 990 Palm Street, San Luis Obispo, California, by Chair Bruce Skidmore. ROLL CALL Present: Board Members John Conner, LeBren Young-Harris, Nipool Patel, Pragna Patel- Mueller, and Chair Bruce Skidmore Absent: Two vacant seats Staff: Tourism Manager Molly Cano, Tourism Coordinator Chantal Burns, Deputy City Manager Greg Hermann PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Ashley Mastako, Partner Engagement Manager, from Visit SLO CAL introduced herself. --End of Public Comment-- CONSENT ITEMS C.1 Minutes of Special Meeting on Wednesday, February 19, 2020 C.2 Smith Travel Report C.3 SLO Chamber Public Relations Activities Report C.4 AMF + Matchfire Marketing Services Report C.5 SLO Chamber Guest Services Report C.6 Transient Occupancy Tax (TOT) Report Public Comment None. --End of Public Comment-- ACTION: MOTION BY BOARD MEMBER CONNER, SECONDED BY BOARD MEMBER PATEL, CARRIED 5-0-2, to approve the consent agenda Items 1 thru 6. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 03/11/2020 Pg. 2 PRESENTATIONS 1. DENVER TRAVEL & ADVENTURE SHOW RECAP REPORT Tourism Coordinator Burns presented a full recap of the Denver Travel & Adventure Show including brand partnership, activation highlights, 1,482 unique emails collected, additional sponsor placements and post show call to actions. Public Comments: Jacqui Clark-Charlesworth and Dusty Colyer-Worth from the San Luis Obispo Chamber of Commerce commented as Denver Tradeshow team members. ---End of Public Comments--- 2. SLO FORWARD PRESENTATION Deputy City Manager Greg Hermann presented on SLO Forward which is a conversation with the community about the future needs, challenges, and vision of San Luis Obispo. Additionally, this presentation is used as an opportunity for the community to identify their top priorities with the results to be presented to the City Council in June 2020. This item was heard following Business Item 4 Public Comments: None. ---End of Public Comments--- No action was taken on presentation items. BUSINESS ITEMS 1. FY 19-20 MID YEAR BUDGET UPDATE & FY 20-21 BUDGET PROCESS Tourism Manager Cano updated the Board on the mid-year budget status for FY 2019-20 and reviewed the timeline and process for the development of the 2020-21 budget for the TBID program. The Management Committee will continue to begin initial budget reviews and create recommendations for the full board. Due to working as an upcoming five-member board because of currently open TBID Board seats, Tourism Manager Cano recommended an adjustment in subcommittee structures and members to continue completing work efficiently as follows: Management Committee include members Patel-Mueller and Conner Marketing Committee include members Skidmore and Harris All Board members were in consensus on the subcommittee participation. Additionally, members discussed upcoming schedules and splitting contract pitches between two board meetings as follows: 1. April Board Meeting will be used for strategic partner pitches 2. May Board Meeting will be used for contractor pitches DRAFT Minutes – Tourism Business Improvement District Board Meeting of 03/11/2020 Pg. 3 Public Comments: None. ---End of Public Comments--- No action was taken on this business item. 2. ELECTION OF CHAIR & VICE-CHAIR The committee and staff congratulated Nipool Patel for his eight years of service serving on the TBID Board and Bruce Skidmore for serving as the Chair. Committee members provided nominations and voted for a Chair and Vice-Chair for the term of April 2020 to March 2021. Additionally, staff reviewed the now open three seats on the TBID Board and encouraged members to communicate with their liaison properties that applications are available. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER SKIDMORE, SECONDED AND ACCEPTED BY BOARD MEMBER CONNER, CARRIED 5-0-0, to nominate member Conner as the 2020- 2021 Board Chair ACTION: MOTION BY BOARD MEMBER PATEL, SECONDED AND ACCEPTED BY BOARD MEMBER SKIDMORE, CARRIED 5-0-0, to nominate past Board Chair Skidmore as the 2020-2021 Vice Board Chair 3. TBID MARKETING SERVICES RFP PROCESS UPDATE Staff reviewed the Tourism Marketing Services RFP next steps for board evaluations and agency interviews schedules. Board members provided staff with their upcoming availability to move forward with calendar holds and confirmations. Public Comments: None. ---End of Public Comments--- No action was taken on this business item. TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update No updates at this time. 2. Management Committee Update - February 6, 2020 meeting cancelled. 3. Marketing Committee Update – February 5, 2020 meeting minutes reviewed. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 03/11/2020 Pg. 4 4. PCC Update – January 8, 2020 minutes reviewed. 5. SLO CAL Update – • Discussion in regard to fulfilling an open appointee board seat • Strategic Direction Sessions 6. Tourism Program Update – • 2020 Money for a Rainy Day Promotion has sold out • Intern will be starting this month • COAVID-19 conversation from a City perspective and our specific program’s communication and plan. • Advisory Body Recognition Event is scheduled for March 17, 2020. ADJOURNMENT The meeting was adjourned at 12:07 p.m. The next Tourism Business Improvement District Board meeting is scheduled for April 13, 2020 at 10:00 a.m., at City Hall, 990 Palm Street, San Luis Obispo, CA. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX DRAFT Minutes – Tourism Business Improvement District Board Special Meeting 3/17/20 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Tuesday, March 17, 2020 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER The special meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Tuesday, March 17, 2020 at 10:08 a.m. in City Hall, located at 990 Palm Street, San Luis Obispo, California, and virtually by Chair Bruce Skidmore. ROLL CALL Present: Chair Bruce Skidmore, and Board Members John Conner, LeBren Young-Harris (10:18 a.m.) and Pragna Patel-Mueller. Absent: None. Staff: Tourism Manager Molly Cano, Tourism Coordinator Chantal Burns and Deputy City Clerk Megan Wilbanks (departed at 10:16 a.m.) PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA John Salisbury of Salisbury’s Homestay & Vacation Rental submitted public comment via email at 9:22 a.m. on March 17, 2020 and read by Deputy City Clerk Megan Wilbanks. BUSINESS ITEMS 1. COVID-19 Val Vaz of AMF and Brittany Garcia of Matchfire presented a COVID-19 marketing plan including recommended steps for immediate actions, large-scale outbreak actions, city quarantine or shutdown actions and recovery plan actions for the TBID’s consideration. Dusty Colyer-Worth, Chamber of Commerce Visitor Center Manager, presented a live chat widget to be added temporarily on the VisitSLO.com website as an added customer service tool to support overall guest services. Tourism Manager Molly Cano addressed current and ongoing staff communications to the constituents and current work with the City of San Luis Obispo’s Finance Department to complete a TBID financial status. Additionally, Cano recommended the TBID Board grant authority to the Executive Committee including Bruce Skidmore and John Conner to modify the presented plans on an as needed basis within the ear marked budgets. Public Comments: None. ---End of Public Comments--- DRAFT Minutes – Tourism Business Improvement District Board Special Meeting 3/17/20 ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER HARRIS CARRIED 4-0-0 to adopt the marketing plan adjustment as outlined and presented by AMF and Matchfire, to adopt the expanded guest services component as presented, and to grant the executive committee authority to work with staff in implementing the different components and actional items for the TBID during this time relating to COVID-19. After the motion was made, seconded and PAIF, the Board held additional discussion on industry announcements relating to COVID-19. Tourism Manger Cano then excused the agency and contractor representatives if desired and completed another Board Member roll call. 2. Marketing Services RFP Evaluation Tourism Coordinator Burns reviewed the average evaluation scores received from four board members who then discussed the different components of their evaluations. The Board determined that the top six scoring agencies who scored an 80 or above (out of 100) and highlighted in green and blue would be invited to participate in a first interview. Board members then reviewed the process for first interviews and further discussed schedules, general agency questions and questions to be used for interviews. Staff will create a detailed side-by-side analysis of the selected six agencies for board member use. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER CONNER, SECOND BY BOARD MEMBER HARRIS CARRIED 4-0-0 to invite the six agencies who scored at least an average 80 or higher to participate in a first interview. The six agencies in alphabetical order include The Abbi Agency, Madden Media, Matchfire, MMGY Global, Mod Op with Wagstaff Media and Noble Studios & DCI. ADJOURNMENT The special meeting was adjourned at 11:35 a.m.. The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, April 8, 2020 at 10:00 a.m., at City Hall, 990 Palm Street, San Luis Obispo, CA. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX