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Home My WebLink About03-11-2020 PCC Agenda PacketCity of San Luis Obispo, Agenda, Promotional Coordinating Committee Committee Meeting Wednesday, March 11, 2020 5:30 P.M. City Hall, Council Hearing Room 990 Palm Street, San Luis Obispo The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Dana Matteson PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may address the Committee on items that are not on the agenda but are of interest to the public and within the subject matter jurisdiction of the Promotional Coo rdinating Committee. The Committee may not discuss or take action on issues that are not on the agenda other than to briefly respond to statements made or questions raised or ask staff to follow up on such issues. CONSENT ITEMS C.1 Minutes of the Special Meeting on February 19, 2020 C.2 2019-20 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report PRESENTATIONS 1. SLO FORWARD PRESENTATION 25 mins Deputy City Manager Greg Hermann will present SLO Forward. SLO Forward is a conversation with the community about the future needs, challenges, and vision of San Luis Obispo and is an opportunity for the community to identify their top priorities with the results to be presented to the City Council in June 2020. 2. PUBLIC RELATIONS MONTHLY ACTIVITY REPORT 10 mins Representatives from the SLO Chamber will present the monthly report for the Public Relations activities for the PCC. BUSINESS ITEMS 1. DOWNTOWN MURAL PROJECT DESIGN 20 mins Canned Pineapple will present the downtown mural project design for the committee’s review and approval. 2. BANNER PROJECT: STYLE GUIDE APPROVAL 10 mins Katy McGrath of (iii) Design will present the style guide for the committee’s review and approval. 3. 2020-21 GIA EVALUATION MATRIX REVIEW 20 mins Chair Dana Matteson will present the draft 2020-21 GIA evaluation matrix for the committees review and adoption. 4. FY 19-20 MID YEAR BUDGET UPDATE & FY 20-21 BUDGET PROCESS 15 mins Staff will update the committee on the mid-year budget status for 2019-20. Staff will discuss the timeline and process for the development of the 2020-21 budget for the PCC program. 5. MID STATE FAIR SHOWCASE OF CITIES PARTICIPATION 15 mins The committee will consider the participation commitment in the Mid State Fair Showcase of the Cities display in 2020. 6. ELECTION OF CHAIR & VICE-CHAIR 5 mins The committee will elect a Chair and Vice-Chair for the term of April 2020 to March 2021. PCC LIAISON REPORTS & COMMUNICATION At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. 1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT 2. GIA UPDATE – LIAISON REPORT 3. TBID BOARD REPORT – TBID Special Meeting Minutes: February 19, 2020 4. TOURISM PROGRAM UPDATE ADJOURN. POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on March 6, 2020 by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Promotional Coordinating Committee Meeting of February 19, 2020 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, February 19, 2020 Special Meeting of the Promotional Coordinating Committee CALL TO ORDER A Special Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, February 19, 2020 at 5:36 p.m. in the City Hall Council Hearing Room, 990 Palm Street, San Luis Obispo, California, by Chair Matteson. ROLL CALL Present: Committee Members Melissa Godsey(5:46), Ryan Heath, Bruce Skidmore (5:37), Vice Chair John Thomas, and Chair Dana Matteson Absent: Committee Member Daniel Levi, one vacant seat Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- This item was heard following Presentation Item 1 CONSENT ITEMS ACTION: UPON MOTION BY COMMITTEE MEMBER SKIDMORE, SECONDED BY VICE CHAIR THOMAS, CARRIED 5-0-1, to approve the Consent Agenda items 1 thru 7 with corrections to the minutes as noted. C.1 Minutes of the Meeting on January 8, 2020 C.2 2019-20 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report DRAFT Minutes – Promotional Coordinating Committee Meeting of February 19, 2020 Page 2 This item was heard first after the meeting was called to order. PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY REPORT Jacqui Clark-Charlesworth, SLO Chamber of Commerce Director of Communication, provided a presentation and responded to Committee inquiries concerning the January activity report. Highlights included a review of the updated “Media Center” page of the visitslo.com website, influencer reach, and local hotel sustainability media coverage. Public Comment None --End of Public Comment-- No action was taken on this item. This item was heard following the Consent items. BUSINESS ITEMS 1. INTERIM ECONOMIC DEVELOPMENT & TOURISM REORGANIZATION Deputy City Manager Greg Hermann and Tourism Manager Molly Cano presented a proposed temporary reorganization of the Economic Development, Tourism, and Community Promotions group. The proposed organization would consist of four positions: Interim Economic Development & Tourism Manager, Interim Assistant Tourism Manager, Contract Economic Development Coordinator, and Tourism Intern. The manager positions would be filled by the current Tourism Manager and Tourism Coordinator. The contract position is new, and the Intern would be a volunteer position. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER SKIDMORE, SECONDED BY COMMITTEE MEMBER GODSEY, CARRIED 5-0-1, to support the program reorganization for a one-year trial. DRAFT Minutes – Promotional Coordinating Committee Meeting of February 19, 2020 Page 3 2. DOWNTOWN MURAL PROJECT UPDATE Molly Cano, Tourism Manager presented an update on the downtown mural project and the project timeline. Public Comment None --End of Public Comment-- By consensus the Committee appointed Committee Member Heath as the PCC representative to the Public Art Jury, with Committee Member Godsey as the alternate. 3. BANNER PROJECT UPDATE Tourism Manager Cano presented a project update on the Banner program for the Committee’s review. Public Comment None. --End of Public Comment-- No action was taken on this item. 4. SHOP LOCAL PROGRAM DEVELOPMENT DISCUSSION After a review of the timeline, project steps and parameters, the committee discussed program concepts and needs and agreed to individually research options to be discussed at a future meeting. Public Comment None. --End of Public Comment-- No action was taken on this item. DRAFT Minutes – Promotional Coordinating Committee Meeting of February 19, 2020 Page 4 PCC LIAISON REPORTS AND COMMUNICATION 1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT Chair Matteson noted that interviews will be held on March 5, 2020. 2. GIA UPDATE – LIAISON REPORT Tourism Manager Cano reported that the Love SLO event has been cancelled and reviewed how the awarded grant funding would be handled. 3. TBID BOARD REPORT – TBID MEETING MINUTES: FEBRUARY 19, 2020 Member Skidmore provided a brief overview of the TBID Board Meeting. 4. TOURISM PROGRAM UPDATE Tourism Manager Cano provided a brief Tourism Program update. • Denver Travel and Adventure show • Rainy Day program • Film Festival ADJOURNMENT The meeting was adjourned at 07:02 p.m. The next Promotinal Coordinating Committee meeting is scheduled for Wednesday, March 11, 2020 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2020 Community Promotions Budget 2019-20 Budget 2019-20 Amount Budget 405,302$ 2018-19 Encumbrances -$ Returned Funds (GIA)-$ Total Budget 405,302$ Expenditure Last Updated 3/6/2020 Expenditure Allocated Committed/Expended Available Balance Contractor Grants-in-Aid Funding 100,000$ 92,750$ 7,250$ GIA Recipients Grants-in-Aid Promotional Support Contract 30,000$ 30,000$ Chamber of Commerce Community Placemaking & Beautification Projects 50,000$ 11,230$ 38,770$ Various SLO Happenings Program 15,000$ 15,000$ Matchfire General Contract Services 2,400$ 104$ 2,296$ Various Visitors Center 119,600$ 119,600$ Chamber of Commerce PR Contract 34,000$ 34,000$ Chamber of Commerce Communications Plan Consultant Services 2,000$ 2,000$ Jennifer Sweeny Consulting Downtown Maps 9,000$ 9,000$ Chamber of Commerce Support Cost 5,000$ 5,000$ City Administration Administration 38,302$ City Administration Total 405,302$ 318,684$ 48,316$ Funds Remaining -$ 48,316.00$ Report to City of SLO – TBID and PCC Public Relations Contract February 2020 Implementation 1) Continued working on components for media center page on VisitSLO.com with Matchfire 2) Continued working with Cision on media monitoring services Proactive Media Outreach 1) Hosted Seattle influencer, Stephanie Forrer as part of ‘Money for a Rainy Day’ activation 2) Hosted Dallas influencer, Camille Elena as part of ‘Money for a Rainy Day’ activation 3) Worked with Kathy Chin Leong on assignment for Western Art & Architecture to host her in SLO 4) Provided fact checking for 805 Living for feature on SLO 5) Continued planning March media visit for Tanvi Chheda 6) Sent Spring Events release to Central Coast outlets Partnerships 1) Attended Visit California’s Outlook Forum 2) Attended Denver Travel and Adventure Tradeshow and media activation with Malene Wines and MINDBODY 3) Began planning SLO Film Festival media activation with Wildman PR team 4) Continued planning our ‘Unpretentious Luxury’ FAM with Hotel SLO & Hotel Cerro’s PR teams 5) Coordinated the SLO portion of journalist Jade Conroy’s visit for the Telegraph in partnership with Visit SLO CAL 6) Coordinated the SLO portion of journalist Laura Millar’s visit for Metro UK in partnership with Visit SLO CAL 7) Coordinated the SLO portion of Washington influencer @HeyKelseyJ’s visit in partnership with Visit SLO CAL 8) Coordinated the SLO portion of blogger/writer Hana-Lee’s visit for Wander & Wine and Food & Home Santa Barbara in partnership with Parker-Sanpei 9) Coordinated the SLO portion of journalist Jennifer Cunningham’s visit for amNew York and MadameNoire in partnership with CCTC 10) Provided fact checking for Leila Najafi’s story in C Magazine 11) Hosted the San Luis Obispo activation of Visit SLO CAL’s UK ‘Best Hits’ FAM 12) Continued working with MINDBODY to host San Diego influencer @SweatinSD 13) Continued working with Mindbody & their PR team to discuss future wellness activations trips in 2019-20 14) Pitched the following content for CCTC’s story ideas: • Arts & Culture o Bubblegum Alley o Mission San Luis Obispo de Tolosa o San Luis Obispo Museum of Art o SLO Skate Park o SLO Children’s Museum o Madonna Inn o Fremont Theater • Spring events in San Luis Obispo Report to City of SLO – TBID and PCC Public Relations Contract February 2020 15) Pitched the following content for Visit California’s Story Ideas. • Limited Time Events in Spring o Winter Mezzo Chamber Music Series o California Festival of Beers Media Placements 1. This Californian city will pay you $100 to visit Lonely Planet shares the ‘Money for a Rainy Day’ promotion highlighting the beauty of San Luis Obispo and the numerous things to do and see in the area. UVPM: 4.3M 2. We hosted Dallas influencer, Camille Elena for a ‘Money for a Rainy Day’ SLO activation. She shared 4 static posts and 35 stories with her 32K Instagram followers. 3. Our final influencer activation for ‘Money for a Rainy Day’ was Seattleite Stephanie Forrer. She shared five static posts, 53 stories and a blog recap with her 28K followers. Report to City of SLO – TBID and PCC Public Relations Contract February 2020 4. We helped coordinate Kelsey Johnson’s SLO visit in partnership with Visit SLO CAL. @KelseyJ 200K followers 5. The Top 10 Restaurants in San Luis Obispo TripSavvy continues its coverage of SLO with a guide to a diverse list of restaurants in downtown San Luis Obispo, noting that, “…whatever your culinary mood, SLO has a restaurant for you.” UVPM: 4.8M 6. SLO Down for National Bubblegum Day NBC Los Angeles affiliate features KNBC Bubblegum Alley for National Bubblegum Day. The article encourages readers to take a trip up the Central Coast, “to one of the most famous…bubblegum landmarks around” calling it SLO’s quirkiest byway. UVPM: 672 AD VALUE: $541 7. WEEKEND GETAWAYS FROM LOS ANGELES Expedia.com includes San Luis Obispo in their roundup of easy weekend getaways from LA. The article calls SLO, “perfect for a long weekend getaway” and encourages readers to visit SLOMA and Bubblegum Alley. UVPM: 14M Report to City of SLO – TBID and PCC Public Relations Contract February 2020 8. Amtrak Pacific Surfliner Offers 50% Off Companion Rail Fares for Your Next Getaway Fox and many of its national affiliates shares Amtrak Pacific Surfliner’s promotion for travelers as part of their Hug the Coast campaign and encourages them to explore the region, including San Luis Obispo. UVPM: 10.5M AD VALUE: $4.2K 9. California’s best midcentury motels, mapped Curbed Los Angeles includes Madonna Inn on their list of hotels in California that invoke an experience full of character and “even a touch of fantasy.” UVPM: 30K 10. 15 Destinations to Get Your Wine Fix on the Central Coast of California Chowhound shares the best places to wine taste on the Central Coast with an emphasis on the tasting rooms that have food available. Sextant Wine in Edna Valley receives a mention as a great option for visitors. UVPM: 1.2M 11. Spring Break Road Trips in California The University of California San Diego Guardian tops off their spring break suggestions with SLO, noting its laid-back downtown and attractions such as the Mission, Madonna Inn and Bubblegum Alley. UVPM: 16.5k Report to City of SLO – TBID and PCC Public Relations Contract February 2020 12. Stay at the Eclectic Madonna Inn from $89—Cheapest Rates We've Seen! Travel Pirates shares affordable rates for Madonna Inn, Noting the uniqueness of the property, the ease of the SLO airport and the fact that it resides in America’s happiest city. UVPM: 59K 13. San Luis Obispo To Ragged Point Visit California highlights the Central Coast and invites travelers to make SLO their first stop noting, “its nuanced food and wine scene, rich history and mellow vibe.” UVPM: 1K 14. Study Reveals The Most Romantic Cities In America Ahead Of Valentine’s Day TMR Zoo shares a roundup of where couples should visit on Valentine’s Day. According to some research, San Luis Obispo ranks in the top ten. UVPM: 6.1K 15. County airport reports best year on record Paso Robles Daily News reports the San Luis Obispo County Regional Airports best year ever. In 2019, 544,575 passengers traveled through the airport, a 12% increase from 2018. UVPM: 7K Report to City of SLO – TBID and PCC Public Relations Contract February 2020 16. Savor the flavor New Times SLO shares information about the Central Coast Veg Fest, noting the vegan focused event will have, “food, cooking demos, vendors, education, and good energy.” UVPM: 50.5K 17. Road Trip: Inns Along CA Highway 1 Discovery Route, Part 1 Go World Travel Magazine, a digital publication in Colorado features multiple places to stay and things to see on a highway 1 road trip. Highlights include the Mission and visiting the wine region in SLO. Grants-in-Aid Marketing Support February 2020 Report Organization Event EC PR PC VC SM MTG ES ST HD TT DS Associated Quilt Guilds of the Central Coast (AQGCC)Seven Sisters Quilt Show X X X Cal Poly Corporation on behalf of Cal Poly Arts 2019-20 Broadway Series X X X X X X Canzona Women's Ensemble Canzona Women's Ensemble Concerts X X X X Central Coast Ag Network, dba City Farm SLO and (until 2019) as Central Coast Grown City Farm SLO Fall Harvest Festival X X X X X X X D X D Central Coast Autism Spectrum Center Zombie Invasion SLO X X X X X X Downtown SLO 24th Annual Concerts in the Plaza X X X X X X X D X D Ecologistics, Inc./ R.A.C.E. Matters BELONGING X X X X X X Foundation for the Performing Arts Center Family Day at the PAC X X X History Revisited 35th Annual Central Coast Renaissance Festival X X D X X D X D D X Loving Farm Animal Sanctuary Central Coast VegFest X X X X X X X Mission College Prep Love SLO Opera San Luis Obispo South Pacific: A City Wide Arts Collaboration X X X X X D Orchestra Novo 5th Annual POPS ON! Labor Day Weekend Concert X X D X X X X D X X San Luis Obispo Master Chorale Series of Concerts Accompanied by Lectures X X X X X X San Luis Obispo Railroad Museum Central Coast Railroad Festival X X X X D San Luis Obispo Repertory Theatre SLO Repertory Theatre 2019-2020 Season X X X X X X X D X X San Luis Obispo Vocal Arts Ensemble "The Feast of Lights" Choral Concert by the Award- Winning Vocal Arts X X X X X SLO Blues Society SLO Blues Society Dance Concerts X X X X X X SLO Classical Academy An Evening with Chris Burkard X X X X X X X Spokes Spokes Nonprofit Symposium X X X X X X X St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival X X The Central Coast Shakespeare Festival Shakespeare Under the Stars X X X X X D X D D X The Monday Clubhouse Conservancy The Monday Club - Women's Vote Centennial X X X X X X United Way of San Luis Obispo Flavors of SLO Wilshire Hospice Dia de los Muertos X X X X X X X X Black is current month, gray is past work Boxes marked with "D" indicate that recipients knew about service and declined to utilize. 24 Total; 22 served to date or in progress EC- Confirmed/added event(s) in local Event Calendars, including: SLO CAL, SLO Chamber, SLO Happenings PR- Included event(s) in seasonal Press Release sent to local/regional media outlets PC- Spoke with recipient(s) via Phone Call to review/discuss promotional opportunities and answer questions VC- Prominently displayed printed promotional materials in Visitor Center; brochures, posters, etc. SM- Promoted event(s) on SLO Chamber Social Media channels via press release from recipients MTG- Met with Groups in person and offered public relations advice and support ES - Included Event(s) in monthly Event Sheet distributed digitally to local hotels. ST- Sold/are currently selling Tickets for event(s) through the Visitor Center HD - Included printed promotional material in Hotel Distribution TT - Recipient participated in Ticket Tuesday DS - Recipient Declined Services Report to City of SLO – PCC Visitor Services Contract February 2020 Visitor Interaction February 2019 January 2020 February 2020 Walk-ins 4,622 5,029 5,477 Farmers’ Market* n/a n/a n/a Phone calls 484 478 519 Emails 520 541 568 *estimate without people counter Visitor Center Highlights • Collaborated as part of the SLO contingent to Denver. • Promoted team member Haley Black to lead role. • Enjoyed helping every guest that walked through our door. Demographic Snapshot International travelers 633 Asia 0% Africa 0% Europe 36% Australia/New Zealand 18% United Kingdom 39% North America 3% South America 4% Domestic travelers (outside of CA.) 940 West 6% West Coast 24% East Coast 21% Southwest 8% Midwest 25% South 16% California travelers 1,910 Northern CA 28% Southern CA 29% Central Coast 40% Central Valley 2% Desert 1% Calendar of Events February 2020 March 2020 Events in calendar 249 220 SLO Happenings | Monthly Report: February 2020 In February, we continued to build out the SLO Happenings calendar with over 1,448 events and 73 new events added for the month. Weekly calendar optimization ensured events were properly represented on the site and that all key SLO events were included. Social Highlights + Performance Ticket Tuesday Total Entries Total Likes Total Reach Cirque Eloize at the PAC 108 206 4,645 Chris Burkard at the PAC 53 245 4,324 SLO Craft Beer Fest 118 196 4,588 Cherish the Ladies at the PAC 4 83 2,587 Total 283 647 16,144 Website Highlights + Performance In February, we continued to see great engagement metrics for our on-going weekly Ticket Tuesday promotion. As expected, the actual event type really impacts the interest level in terms of overall engagement. Total engagement metrics are slightly lower than a typical month, year-over-year. Keeping a variety of events featured on Ticket Tuesday helps us achieve our goal of reaching a new and different audience each and every Tuesday. The SLO Happenings event calendar remained within the top 5 most visited pages on VisitSLO.com with 3,078 pageviews -a 113% increase year-over-year. Top 5 most visited events: -SLO Craft Beer Fest -Poly Vision -Central Coast Veg Fest -SLO Comedy Festival -Valentine’s Winemaker Dinner at the Apple Farm Email Highlights + Performance Summary The SLO Happenings email was sent on 1/6 featuring SLO’s January events around town. Email database for the SLO Happenings has grown 49% year-over-year. -Delivered: 5,812 -Open Rate: 18% -Clicks: 169 *Industry standard open rate: 20% 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 Change +/- July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,775$ 917,282$ 4.9% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 815,225$ 847,791$ 4.0% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ 696,113$ 771,507$ 10.8% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ 704,568$ 712,332$ 1.1% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 565,129$ 592,953$ 4.9% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 491,517$ 570,909$ 16.2% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 468,705$ 511,727$ 9.2% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ 526,793$ -100.0% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ 606,841$ -100.0% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 653,881$ 751,077$ -100.0% May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 626,025$ 688,231$ -100.0% June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 795,368$ 843,999$ -100.0% Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,498,864$ 8,032,974$ -100.0% 7,875,000$ 2018-19 2019-20 Change +/-2018-19 2019-20 Change +/-2018-19 2019-20 Change +/- July 85.2 80.1 -6.1 175.2 186.7 6.6 149.2 149.5 0.1 August 81.3 77.4 -4.8 166.6 177.3 6.4 135.5 137.3 1.3 September 72.4 73.3 1.2 163.5 161.5 -1.2 118.4 118.3 0.0 October 72.8 73.0 0.4 151.4 156.4 3.3 110.2 114.2 3.7 November 67.8 67.4 -1.6 143.2 147.1 4.0 97.0 99.2 2.4 December 59.2 57.7 -2.5 135.6 134.4 -0.9 80.3 77.6 -3.4 January 59.3 62.3 5.1 125.6 130.4 3.9 74.4 81.3 9.2 February 66.4 140.5 93.3 March 68.0 142.8 97.1 April 76.4 161.2 123.2 May 66.1 155.7 102.9 June 75.0 182.7 137.1 Total/Average 70.83 70.18 -1.2 153.67 156.27 3.2 109.89 111.06 1.9 Occupancy ADR TOT Comparison RevPAR*Figures from Smith Travel Research Report DRAFT Minutes – Tourism Business Improvement District Board Meeting of 02/19/2020 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, February 19, 2020 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER A special meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, February 19, 2020 at 10:00 a.m. in the Council Hearing Room, City Hall, 990 Palm Street, San Luis Obispo, California, by Chair Bruce Skidmore. ROLL CALL Present: Board Members Kristin Battaglia (10:03), John Conner, LeBren Young-Harris, Nipool Patel (10:04), Pragna Patel-Mueller, and Chair Bruce Skidmore Absent: One vacant seat Staff: Tourism Manager Molly Cano, Tourism Coordinator Chantal Burns, Deputy City Manager Greg Hermann and Deputy City Clerk Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Kim Caldwell, Digital Marketing Coordinator of Visit SLO CAL introduced herself. --End of Public Comment-- CONSENT ITEMS C.1 Minutes of Meeting on Wednesday, January 8, 2020 C.2 Smith Travel Report C.3 SLO Chamber Public Relations Activities Report C.4 AMF + Matchfire Marketing Services Report C.5 SLO Chamber Guest Services Report C.6 Transient Occupancy Tax (TOT) Report C.7 Notice of Unscheduled Vacancy – Dean Hutton Public Comment None. --End of Public Comment-- ACTION: MOTION BY BOARD MEMBER PATEL-MUELLER, SECONDED BY BOARD MEMBER HARRIS, CARRIED 4-0-2, to approve the consent agenda Items 1 thru 7. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 02/19/2020 Pg. 2 BUSINESS ITEMS 1. INTERIM ECONOMIC DEVELOPMENT & TOURISM REORGANIZATION Deputy City Manager Greg Hermann and Tourism Manager Molly Cano presented a proposed temporary reorganization of the Economic Development, Tourism, and Community Promotions group. The proposed organization would consist of four positions: Interim Economic Development & Tourism Manager, Interim Assistant Tourism Manager, Contract Economic Development Coordinator, and Tourism Intern. The manager positions would be filled by the current Tourism Manager and Tourism Coordinator with a 25% reduction in TBID focused workload by the Interim Economic Development & Tourism Manager. The contract position is new, and the Intern would be a volunteer position. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER CONNER, SECOND BY BOARD MEMBER HARRIS, CARRIED 5-1-0, (Patel-Mueller opposed) to support the program reorganization. This item was heard following Business Item 4. Board members Battaglia and Patel-Mueller left the meeting at this time - 11:00. 2. TBID BOARD SEAT UPDATE Tourism Manager Cano reviewed the current and upcoming TBID vacancies and recruitment effort. Public Comments: None. ---End of Public Comments--- No action was taken on this item This item was heard following Business Item 1 3. CAL POLY PARTNERSHIP: SLO DISCOVERY WEEKEND PROGRAM REVAMP Tourism Manager Cano presented a proposal to reorganize the SLO Discovery Weekend program structure with the goal of increased participation. Public Comments: None. ---End of Public Comments--- DRAFT Minutes – Tourism Business Improvement District Board Meeting of 02/19/2020 Pg. 3 ACTION: MOTION BY BOARD MEMBER PATEL-MUELLER, SECOND BY BOARD MEMBER PATEL, CARRIED 6-0-0, to approve the format change as presented. 4. TBID MARKETING SERVICES RFP PROCESS UPDATE Tourism Manager Cano reviewed the Tourism Marketing Services RFP status, reporting that eight written and two verbal intents to bid have been received. Public Comments: None. ---End of Public Comments--- By consensus the Board decided to review and score the RFPs independently, with the established taskforce conducting the selection of the agencies for the first round of interviews based on the scores and written Board member comments, and the full Board conducting the first and final interview sessions with candidates. Board Member Patel left at this time (11:02) TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update No updates at this time. 2. Management Committee Update - February 6, 2020 meeting cancelled. 3. Marketing Committee Update – February 5, 2020 meeting minutes reviewed. 4. PCC Update – January 8, 2020 minutes reviewed. 5. SLO CAL Update – • Marketing Committee Update • Destination Management Strategy review 6. Tourism Program Update – • Upcoming Denver Tradeshow • Rainy Day Promotion • Central Coast Tourism Committee • East Coast Campaign • SLO Coast Wine Collective • Film Festival ADJOURNMENT DRAFT Minutes – Tourism Business Improvement District Board Meeting of 02/19/2020 Pg. 4 The meeting was adjourned at 11:16 a.m. The next Tourism Business Improvement District Board meeting is scheduled for March 11, 2020 at 10:00 a.m., at City Hall, 990 Palm Street, San Luis Obispo, CA. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX