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Minutes – Tourism Business Improvement District Board Meeting of 12/11/19 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, December 11, 2019
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to
order on Wednesday, December 11, 2019 at 10:01 a.m. in City Hall’s Council Hearing Room, located at
990 Palm Street, San Luis Obispo, California, by Chair Bruce Skidmore.
ROLL CALL
Present: Chair Bruce Skidmore and Board Members Nipool Patel, LeBren Young-Harris (10:16 a.m.
arrival) Kristin Battaglia, and Pragna Patel-Mueller
Absent: Dean Hutton and John Conner
Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
Caroline Whitaker and Kelsey Prins from Hotel Cerro introduced themselves.
--End of Public Comment--
CONSENT ITEMS
C.1 Minutes of Meeting on Wednesday, November 13, 2019
C.2 Smith Travel Report
C.3 SLO Chamber Public Relations Activities Report
C.4 AMF + Matchfire Marketing Services Report
C.5 SLO Chamber Guest Services Report
C.6 Transient Occupancy Tax (TOT) Report
C.7 Q2 SLO Happenings Event Promotion Sponsorships
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER PATEL-MUELLER, SECONDED BY
COMMITTEE MEMBER PATEL, CARRIED 4-0-3, TO APPROVE THE CONSENT AGENDA ITEMS
1 THRU 7.
Minutes – Tourism Business Improvement District Board Meeting of 12/11/19 Pg. 2
BUSINESS ITEMS
1. 2020-2022 TBID MARKETING SERVICES RFP
Tourism Manager Cano and RFP Taskforce members presented the draft RFP document and its highlights.
Board members discussed the different components of the draft document and provided feedback. After taking
action on the Marketing Services RFP, board members reviewed the draft Evaluation Sheet and discussed the
evaluation points. Board members provided direction to staff to adj ust the total available evaluation points to a
total scale of 100 points (50 points available for Administration and 50 points available for Scope of Work).
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER PATEL-MUELLER, SECOND BY BOARD
MEMBER PATEL CARRIED 6-0-3, to move and approve the draft 2020-2022 TBID Marketing
Services RFP document as presented.
TBID LIAISON REPORTS AND COMMUNICATION
1. Hotelier Update –
• Hotel Cerro is planned to open next month
• Liaison property outreach
• New legislative issues
2. Management Committee Update - December 5, 2019 minutes are in the packet for review.
3. Marketing Committee Update – December 4, 2019 minutes are in the packet for review.
4. PCC Update – November 13, 2019 minutes in packet for review.
5. Visit SLO CAL Update – Tourism Manager Cano and Vice Chair Patel;
• The December Marketing Committee was cancelled
• Upcoming staffing changes
• Spartan Race event sponsorship
• Visitor Center update
6. Tourism Program Update – Tourism Manager Cano;
• CCTC East Coast Campaign and shift in president
• Upcoming meeting with Cal Poly NSTP to start discussing SLO Discovery Weekends
• Event sponsorship updates
• Open recruitment for advisory bodies
ADJOURNMENT
The meeting was adjourned at 11:00 a.m. The next Tourism Business Improvement District Board meeting
is scheduled for Wednesday, January 8, 2019 at 10:00 a.m., at City Hall, 990 Palm Street, San Luis Obispo,
CA.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 01/08/2020