HomeMy WebLinkAbout03-11-2020 TBID MinutesMinutes – Tourism Business Improvement District Board Meeting of 03/11/2020 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, March 11, 2020
Tourism Business Improvement District Board
CALL TO ORDER
A special meeting of the San Luis Obispo Tourism Business Improvement District Board was
called to order on Wednesday, March 11, 2020 at 10:05 a.m. in the Council Hearing Room, City
Hall, 990 Palm Street, San Luis Obispo, California, by Chair Bruce Skidmore.
ROLL CALL
Present: Board Members John Conner, LeBren Young-Harris, Nipool Patel, Pragna Patel-
Mueller, and Chair Bruce Skidmore
Absent: Two vacant seats
Staff: Tourism Manager Molly Cano, Tourism Coordinator Chantal Burns, Deputy City
Manager Greg Hermann
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
Ashley Mastako, Partner Engagement Manager, from Visit SLO CAL introduced herself.
--End of Public Comment--
CONSENT ITEMS
C.1 Minutes of Special Meeting on Wednesday, February 19, 2020
C.2 Smith Travel Report
C.3 SLO Chamber Public Relations Activities Report
C.4 AMF + Matchfire Marketing Services Report
C.5 SLO Chamber Guest Services Report
C.6 Transient Occupancy Tax (TOT) Report
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY BOARD MEMBER CONNER, SECONDED BY BOARD MEMBER
PATEL, CARRIED 5-0-2, to approve the consent agenda Items 1 thru 6.
Minutes – Tourism Business Improvement District Board Meeting of 03/11/2020 Pg. 2
PRESENTATIONS
1.DENVER TRAVEL & ADVENTURE SHOW RECAP REPORT
Tourism Coordinator Burns presented a full recap of the Denver Travel & Adventure Show
including brand partnership, activation highlights, 1,482 unique emails collected, additional
sponsor placements and post show call to actions.
Public Comments:
Jacqui Clark-Charlesworth and Dusty Colyer-Worth from the San Luis Obispo Chamber of
Commerce commented as Denver Tradeshow team members.
---End of Public Comments---
2. SLO FORWARD PRESENTATION
Deputy City Manager Greg Hermann presented on SLO Forward which is a conversation with
the community about the future needs, challenges, and vision of San Luis Obispo. Additionally,
this presentation is used as an opportunity for the community to identify their top priorities with
the results to be presented to the City Council in June 2020.
This item was heard following Business Item 4
Public Comments:
None.
---End of Public Comments---
No action was taken on presentation items.
BUSINESS ITEMS
1. FY 19-20 MID YEAR BUDGET UPDATE & FY 20-21 BUDGET PROCESS
Tourism Manager Cano updated the Board on the mid-year budget status for FY 2019-20 and
reviewed the timeline and process for the development of the 2020-21 budget for the TBID
program. The Management Committee will continue to begin initial budget reviews and create
recommendations for the full board.
Due to working as an upcoming five-member board because of currently open TBID Board
seats, Tourism Manager Cano recommended an adjustment in subcommittee structures and
members to continue completing work efficiently as follows:
Management Committee include members Patel-Mueller and Conner
Marketing Committee include members Skidmore and Harris
All Board members were in consensus on the subcommittee participation. Additionally,
members discussed upcoming schedules and splitting contract pitches between two board
meetings as follows:
1. April Board Meeting will be used for strategic partner pitches
2. May Board Meeting will be used for contractor pitches
Minutes – Tourism Business Improvement District Board Meeting of 03/11/2020 Pg. 3
Public Comments:
None.
---End of Public Comments---
No action was taken on this business item.
2. ELECTION OF CHAIR & VICE-CHAIR
The committee and staff congratulated Nipool Patel for his eight years of service serving on the
TBID Board and Bruce Skidmore for serving as the Chair. Committee members provided
nominations and voted for a Chair and Vice-Chair for the term of April 2020 to March 2021.
Additionally, staff reviewed the now open three seats on the TBID Board and encouraged
members to communicate with their liaison properties that applications are available.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER SKIDMORE, SECONDED AND ACCEPTED
BY BOARD MEMBER CONNER, CARRIED 5-0-0, to nominate member Conner as the 2020-
2021 Board Chair
ACTION: MOTION BY BOARD MEMBER PATEL, SECONDED AND ACCEPTED BY
BOARD MEMBER SKIDMORE, CARRIED 5-0-0, to nominate past Board Chair Skidmore as
the 2020-2021 Vice Board Chair
3. TBID MARKETING SERVICES RFP PROCESS UPDATE
Staff reviewed the Tourism Marketing Services RFP next steps for board evaluations and agency
interviews schedules. Board members provided staff with their upcoming availability to move
forward with calendar holds and confirmations.
Public Comments:
None.
---End of Public Comments---
No action was taken on this business item.
TBID LIAISON REPORTS AND COMMUNICATION
1. Hotelier Update
No updates at this time.
2. Management Committee Update - February 6, 2020 meeting cancelled.
3. Marketing Committee Update – February 5, 2020 meeting minutes reviewed.
Minutes – Tourism Business Improvement District Board Meeting of 03/11/2020 Pg. 4
4. PCC Update – January 8, 2020 minutes reviewed.
5. SLO CAL Update –
Discussion in regard to fulfilling an open appointee board seat
Strategic Direction Sessions
6. Tourism Program Update –
2020 Money for a Rainy Day Promotion has sold out
Intern will be starting this month
COAVID-19 conversation from a City perspective and our specific program’s
communication and plan.
Advisory Body Recognition Event is scheduled for March 17, 2020.
ADJOURNMENT
The meeting was adjourned at 12:07 p.m. The next Tourism Business Improvement District
Board meeting is scheduled for April 13, 2020 at 10:00 a.m., at City Hall, 990 Palm Street, San
Luis Obispo, CA.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 04/08/2020