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Home My WebLink About08-20-2013 ac canno B3AUG 1$ 2013 �J council memona August 16, 2013 TO: City Council FROM: Katie Lichtig, City Manager VIA: Michael Codron, Assistant Ci ager BY: Molly Cano, Tourism Manager K AGENDA CORRESPONDENCE Date z, 1.3 Item# {3 3 SUBJECT: City Style Guide & Identification Standards Manual, B3 As referenced in the Council Agenda Report for item B3 - City Style Guide and Identification Standards Manual, attached are the meeting minutes from regular scheduled monthly meeting of the Promotional Coordinating Committee (PCC) on August 14, 2013. As reflected. in the minutes, the PCC recommends that City Council approve the use of the City Emblem and Wordmark in various applications and to direct staff to implement the use as outlined in the Style Guide upon completion. Promotional Coordinating Committee Meeting Minutes Wednesday, August 14, 2013 5:30 pm at City Hall CALL TO ORDER: Chair Jill LeMieux PRESENT: Fidler, Cox, Franciskovich, Palazzo, Rizzo STAFF PRESENT: Molly Cano, Tourism Manager Chair LeMieux called the meeting to order at 5:31 pm PUBLIC COMMENT DRAFT Ermina Karim of the SLO Chamber of Commerce addressed the committee on the recent announcement of the pending departure of Lindsey Miller. Miller has been an employee of the Chamber for 11 years and served a pivotal role for the organization and their relationship to the membership, community, and the City of SLO. The Chamber will be taking this time to define the role for the position and will be in touch soon for input. It is the priority of the Chamber to ensure the contract specifications are met. Miller's last day will be September 4th. Council Member Carlyn Christianson introduced herself to the committee. She will new serve as a council liaison to the PCC. CONSENT AGENDA ACTION: Moved by Cox/Rizzo to approve the consent agenda items C1, C2, C6, C7 as presented. Motion carried 6:0 ACTION: Moved by Cox/Fidler to approve the consent agenda items C3, C4, C5 as presented. Motion carried 5:0:1 Recuse: LeMieux Promotional Coordinating Committee Minutes Page 2 BUSINESS ITEMS 1. CITY STYLE GUIDE & BRAND STANDARDS MANUAL Staff provided the background that the City Style Guide & Brand Standards Manual project was initially identified as a result of the image audit for the Wayfinding Sign program. The City Council approved the City Wayfinding Program that included an updated City emblem, however based on the outcome of the image audit the contractor identified that branding materials were inconsistent and recommended that the City take steps to maintain brand integrity with the introduction of the updated City emblem. During FY 2012-13, the PCC decided to pursue this project for the overall City brand and ultimately dedicated $40,000 to the effort. In October 2012, the City Council authorized the release of the RFP for the commissioning of a City Style Guide. Through the consideration of the PCC and the review of City Staff, Pierre Rademaker Design was contracted for the project. Staff then explained the process by which the project was launched, first with the City's Department Head team, then through individual one-on-one fact finding meetings with every individual department, and ultimately the creation of the schematic presentation for review by the PCC and subsequently City Council. Next, staff reviewed the Style Guide presentation with the PCC. Throughout the presentation the PCC commissioners provided input and edits for the presentation in preparation for the City Council's consideration. Staff noted those comments and edit for the review of the contractor. Staff also noted that the project implementation would be a phased approached as to not impact the departments' budget but instead when supplies are to be replenished the new branded elements would be ordered. Commissioner Fidler commented over the consideration and the use of the symbol of the Mission within the emblem and voiced concern that the image might be off-putting to some people. Staff clarified that the emblem presented was an updated version of the City's historic emblem and has already been adopted by City Council as a part of the Wayfinding Sign program. Staff noted that the intention of the image of the Mission on the emblem was to pay tribute to the heritage and founding of the City. The Commissioners asked additional questions pertaining to the ordering process and streamlining of City-wide printing needs. Staff responded stating that concurrently Finance is consolidating the printing needs of each department for the consideration of an RFP for printing services. The Commissioners commented that they were pleased with the outcome of the Style Guide schematic presentation and praised the work of the Pierre Rademaker Design and City Staff. ACTION: Moved by Rizzo f Cox to recommend that City Council approve the use of the City Emblem and Wordmark in various applications and to direct staff to implement the use as outlined in the Style Guide upon completion. Motion carried 5:0:1 Abstention: Fidler 2. EVENTS PROMOTION The subcommittee members reported on the joint -subcommittee meeting and discussed the event results and funding requests for the SLO Marathon, Remnants of the Past, and Roll Out the Barrels. Event Organizers for the SLO Marathon were present and called on to answer additional questions about the event. The committee reviewed the un-allocated events promotion budget for consideration of funding for the events. The committee also revised the sustainability model for events sponsorship for consideration. Chair LeMieux encouraged the Promotional Coordinating Committee Minutes Page 3 other subcommittee commissioners to be active in the subcommittee meetings in order to form the subcommittee recommendations. ACTION: Moved by Cox/Rizzo to sponsor the SLO Marathon in 2014 at the $15,000 level. Motion carried 6:0 ACTION: Moved by Cox/Rizzo to sponsor Remnants of the Past at the $5,000 level for the November show. Motion carried 6:0 Based on budget availability, the committee may consider the sponsorship request for the June show later in the year and with additional information on the show from the event organizer. ACTION: Moved by Rizzo/Cox to sponsor Roll Out The Barrels 2014 at the $4,000 level. Motion carried 6:0 COMMITTEE COMMUNICATION GIA Report: Commissioner Fidler presented on her recent meeting with the Opera regarding the committee's direction for the marketing dollars awarded to them for the grant. Staff encouraged each of the commissioners to contact the organizations they are assigned to as liaisons to reach out and offer support and assistance. Molly Cano presented the Tourism Program Update. Cano noted that due to the resignation of Joel Koper on the TBID Board, there will be a new events sub -committee liaison from the TBID. That liaison will be Matthew Wilkins of the Sands Inn & Suites. Cano also highlighted the Horizon Travel Magazine advertising package commissioned by the TBID. The package included: full -page advertorial in Horizon Travel Magazine September issue and insert in the Wall Street Journal, banner ad placement for September - November, and the placement of the SLO commercial in Times Square on the ABC News billboard. Cano also updated the PCC on the SAVOR planning. She informed the committee that due to event logistics and registration the pancake breakfast would change to a voucher for participating area restaurants and Vons would offer a recovery tent for the runners post - race. Cano also noted the planning for the Visit California media event on September 24 and the PR Summit on September 25. Participation in the event will be covered by the TBID. Lastly Cano noted the typographical error on the May 8 minutes. The minutes should have reflected the committees funding for the Visitor Service contract for the Chamber at $95,000. Meeting adjourned at 7:30 pm