HomeMy WebLinkAbout10-02-2018 Agenda Packet
Tuesday, October 2, 2018
6:00 PM
REGULAR MEETING
Council Chamber
990 Palm Street
San Luis Obispo Page 1
CALL TO ORDER: Mayor Heidi Harmon
ROLL CALL: Council Members Aaron Gomez, Andy Pease, Dan Rivoire,
Vice Mayor Carlyn Christianson and Mayor Heidi Harmon
PLEDGE OF ALLEGIANCE: Vice Mayor Christianson
PRESENTATIONS
1. PROCLAMATION - INDIGENOUS PEOPLES DAY (HARMON – 5 MINUTES)
2. PROCLAMATION - FIRE PREVENTION WEEK (HARMON – 5 MINUTES)
3. PROCLAMATION - NATIONAL SUICIDE PREVENTION WEEK (HARMON
5 MINUTES)
PUBLIC COMMENT PERIOD FOR ITEMS NOT ON THE AGENDA (not to exceed 15
minutes total)
The Council welcomes your input. You may address the Council by completing a speaker slip
and giving it to the City Clerk prior to the meeting. At this time, you may address the Council
on items that are not on the agenda. Time limit is three minutes. State law does not allow the
Council to discuss or take action on issues not on the agenda, except that members of the
Council or staff may briefly respond to statements made or questions posed by persons
exercising their public testimony rights (Gov. Code sec. 54954.2). St aff may be asked to
follow up on such items.
CONSENT AGENDA
Matters appearing on the Consent Calendar are expected to be non-controversial and will be
acted upon at one time. A member of the public may request the Council to pull an item for
discussion. Pulled items shall be heard at the close of the Consent Agenda unless a majority of
the Council chooses another time. The public may comment on any and all items on the
Consent Agenda within the three-minute time limit.
San Luis Obispo City Council Agenda October 2, 2018 Page 2
4. WAIVE READING IN FULL OF ALL RESOLUTIONS AND ORDINANCES
(PURRINGTON)
Recommendation:
Waive reading of all resolutions and ordinances as appropriate.
5. REVIEW MINUTES OF THE AUGUST 28, 2018, AND SEPTEMBER 18, 2018, CITY
COUNCIL MEETINGS (PURRINGTON)
Recommendation:
Approve the minutes of the City Council meetings held on August 28, 2018 and September
18, 2018.
6. ADOPTION OF AN ORDINANCE TO AUTHORIZE THE IMPLEMENTATION OF
A COMMUNITY CHOICE ENERGY PROGRAM (HERMANN / HILL / READ)
Recommendation:
Adopt Ordinance 1654, entitled, “An Ordinance of the City Council of the City of San Luis
Obispo, California, authorizing the implementation of a Community Choice Aggregation
Program.”
7. REQUEST FOR QUALIFICATIONS FOR LEGAL SERVICES (DIETRICK)
Recommendation:
1. Approve the Request for Qualifications (RFQ) for Legal Services.
2. Authorize the City Attorney to create a 2019-2024 On-Call List from the proposals
received.
3. Authorize the City Attorney to execute agreements with the On-Call list of law firms
and/or attorneys on an as-needed basis.
8. IMPLEMENTATION OF THE 2018 ZONING REGULATIONS COMPREHENSIVE
UPDATE (TITLE 17 OF CITY’S MUNICIPAL CODE) (CODRON / DAVIDSON)
Recommendation:
Adopt a Resolution entitled, “A Resolution of the City Council of the City of San Luis
Obispo, California, implementing the 2018 Zoning Regulations comprehensive update
(Zoning Regulations update, GENP-0327-2017),” to provide a clear understanding regarding
which zoning regulations apply to various projects which are at different stages of the
application and permitting process.
San Luis Obispo City Council Agenda October 2, 2018 Page 3
PUBLIC HEARING AND BUSINESS ITEMS
9. MENTAL HEALTH AND DRUG AND ALCOHOL SERVICES AND PROGRAMS
(CANTRELL / STALEY)
Recommendation:
Receive a presentation on the mental health and drug and alcohol services, and programs
provided by the Co unty of San Luis Obispo.
10. 2017-18 ANNUAL REPORT OF THE TOURISM BUSINESS IMPROVEMENT
DISTRICT (HERMANN / CANO)
Recommendation:
As recommended by the Tourism Business Improvement District (TBID) Board:
1. Receive and approve the (TBID) Board’s 2017-18 annual report; and
2. Adopt a Resolution entitled “A Resolution of the City Council of the City of San Luis
Obispo, California, declaring its intention to continue the San Luis Obispo Tourism
Business Improvement District, to continue the basis for and to le vy the assessment for
the district, and to set a date for the public hearing on the district and the assessment for
2018-19” at the same rate as in the fiscal year 2017-18.
11. SCHEDULE FOR 2019-21 FINANCIAL PLAN (ELKE / FERREIRA)
Recommendation:
Approve the goal setting process and timetable for development of the 2019-21 Financial Plan.
12. PUBLIC HEARING - AMEND THE MUNICIPAL CODE, TITLE 10 (VEHICLES
AND TRAFFIC) (GRIGSBY / LEE / FUCHS)
Recommendation:
Introduce an Ordinance entitled, “An Ordinance of the City Council of the City of San Luis
Obispo, California, amending Municipal Code Title 10 regarding Vehicles and Traffic,”
amending commercial loading zone access and use requirements, update vehicle tow
provisions, and other Title language clean-up.
San Luis Obispo City Council Agenda October 2, 2018 Page 4
13. PUBLIC HEARING - ESTABLISH FINE AMOUNTS FOR ELECTRIC VEHICLE
CHARGING VIOLATIONS AND BICYCLE LANE VIOLATIONS, AND AN
INCREASE OF EXISTING PARKING VIOLATION FINE AMOUNTS (GRIGSBY /
LEE / FUCHS)
Recommendation:
Adopt a Resolution entitled, “A Reso lution of the City Council of the City of San Luis
Obispo, California, establishing and increasing Parking Citation Fines,” allowing the City to
enforce state law related to unlawful parking of vehicles in Electric Vehicle spaces and in
bicycle lanes or paths, as well as authorizing a multi-year increase to parking violation fine
amounts.
LIAISON REPORTS AND COMMUNICATIONS (Not to exceed 15 minutes)
Council Members report on conferences or other City activities. At this time, any Council
Member or the City Manager may ask a question for clarification, make an announcement, or
report briefly on his or her activities. In addition, subject to Council Policies and Procedures,
they may provide a reference to staff or other resources for factual information, request staff to
report back to the Council at a subsequent meeting concerning any matter, or take action to
direct staff to place a matter of business on a future agenda. (Gov. Code Sec. 54954.2)
ADJOURNMENT
The next Special and Regular City Council Meetings are scheduled for Tuesday, October 16,
2018, at 5:30 p.m. and 6:00 p.m., respectively, in the Council Hearing Room and the Council
Chamber, 990 Palm Street, San Luis Obispo, California.
LISTENING ASSISTIVE DEVICES are available for the hearing impaired--please see City Clerk.
The City of San Luis Obispo wishes to make all of its public meetings accessible to the
public. Upon request, this agenda will be made available in appropriate alternative formats to
persons with disabilities. Any person with a disability who requires a modification or
accommodation in order to participate in a meeting should direct such request to the City
Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if possible.
Telecommu nications Device for the Deaf (805) 781-7107.
City Council regular meetings are televised live on Charter Channel 20. Agenda related
writings or documents provided to the City Council are available for public inspection in the
City Clerk’s Office located at 990 Palm Street, San Luis Obispo, California during normal
business hours, and on the City’s website www.slocity.org. Persons with questions concerning
any agenda item may call the City Clerk’s Office at (805) 781 -7100.
San Luis Obispo Page 1
Tuesday, August 28, 2018
Special Meeting of the City Council
CALL TO ORDER
A Special Meeting of the San Luis Obispo City Council was called to order on Tuesday, August
28, 2018 at 4:30 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis
Obispo, California, by Mayor Harmon.
ROLL CALL
Council Members
Present: Council Members Aaron Gomez, Andy Pease, Dan Rivoire, Vice Mayor Carlyn
Christianson, and Mayor Heidi Harmon.
Council Members
Absent: None
City Staff
Present: Derek Johnson, City Manager; Christine Dietrick, City Attorney; and Teresa
Purrington, City Clerk; were present at Roll Call. Other staff members presented
reports or responded to questions as indicated in the minutes.
PUBLIC COMMENT ON CLOSED SESSION ITEMS
None
---End of Public Comment ---
CLOSED SESSION
A. CONFERENCE WITH LABOR NEGOTIATORS
Pursuant to Government Code § 54957.6
Agency Negotiators: Monica Irons, Nickole Sutter, Rick Bolanos, Derek Johnson,
Christine Dietrick
Represented Employee San Luis Obispo City Emplo yee’s Association (SLOCEA)
Organizations: San Luis Obispo Police Officer’s Association (POA)
San Luis Obispo Police Staff Officer’s Association
(SLOPSOA)
International Association of Firefighters Local 3523
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Unrepresented Employees: Unrepresented Management Employees
Unrepresented Confidential Employees
CITY ATTORNEY REPORT ON CLOSED SESSION
City Attorney Christine Dietrick reported that there was no reportable action from the Closed
Session.
ADJOURNMENT
The meeting was adjourned at 5:11 p.m. The ne xt Regular City Council Meeting is scheduled
for Tuesday, September 4, 2018 at 4:30 p.m. and 6:00 p.m. in the Council Chamber, located at
990 Palm Street, San Luis Obispo, California.
__________________________
Teresa Purrington
City Clerk
APPROVED BY COUNCIL: XX/XX/2018
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Tuesday, September 18, 2018
Regular Meeting of the City Council
CALL TO ORDER
A Regular Meeting of the San Luis Obispo City Council was called to order on Tuesday,
September 18, 2018 at 5:30 p.m. in the Council Hearing Room, located at 990 Palm Street, San
Luis Obispo, California, by Mayor Harmon.
ROLL CALL
Council Members
Present: Council Members Aaron Gomez, Andy Pease, Dan Rivoire, Vice Mayor Carlyn
Christianson, and Mayor Heidi Harmon.
Council Members
Absent: None
City Staff
Present: Derek Johnson, City Manager; Christine Dietrick, City Attorney; and Teresa
Purrington, City Clerk; were present at Roll Call. Other staff members presented
reports or responded to questions as indicated in the minutes.
PUBLIC COMMENT ON CLOSED SESSION ITEMS
None.
---End of Public Comment ---
CLOSED SESSION
CONFERENCE WITH LEGAL COUNSEL – ANTICIPATED LITIGATION
Significant exposure to litigation pursuant to paragraph (2) of subdivision (d) of Section 54956.9:
No. of potential cases: One.
A point has been reached w here, in the opinion of the legislative body of the local agency on the
advice of its legal counsel, based on existing facts and circumstances, there is a significant
exposure to litigation against the local agency. The existing facts and circumstances exp osing the
City to litigation include the following: A July 20, 2018 letter from Orcutt Associates, LLC’s
attorney threatening litigation regarding the City’s compliance with Reimbursement Agreement
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dated November 20, 2007 and amended in July 22, 2011. A co py of the July 20, 2018 letter is on
file with the City Clerk’s office.
RECESSED AT 5:40 P.M. TO THE REGULAR MEETING OF SEPTEMBER 18, 2018
TO BEGIN AT 6:00 PM IN THE COUNCIL CHAMBER
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C ALL TO ORDER
A Regular Meeting of the San Luis Obispo City Council was called to order on Tuesday,
September 18, 2018 at 6:00 p.m. in the Council Chamber, located at 990 Palm Street, San Luis
Obispo, California, by Mayor Harmon.
ROLL CALL
Council Members
Present: Council Members Aaron Gomez, Andy Pease, Dan Rivoire, Vice Mayor Carlyn
Christianson, and Mayor Heidi Harmon.
Council Members
Absent: None
City Staff
Present: Derek Johnson, City Manager; Christine Dietrick, City Attorney; and Teresa
Purrington, City Clerk; were present at Roll Call. Other staff members presented
reports or responded to questions as indicated in the minutes.
PLEDGE OF ALLEGIANCE
Council Member Dan Rivoire led the Pledge of Allegiance.
CITY ATTORNEY REPORT ON CLOSED SESSION
City Attorney Dietrick stated that there was no reportable action for Closed Session.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
Peter Williamson, SLOCOG
Jeffery Specht
John Ashbaugh
Don Hedrick
Janine Rands
---End of Public Comment ---
CONSENT AGENDA
ACTION: MOTION BY VICE MAYOR CHRISTIANSON, SECOND BY COUNCIL
MEMBER GOMEZ, CARRIED 5-0 to approve Consent Calendar Items 1, 2, 5 thru 11.
MAYOR HARMON REQUESTED THAT ITEMS 3 AND 4 BE PULLED FROM CONSENT.
ACTION: MOTION BY VICE MAYOR CHRISTIANSON, SECOND BY COUNCIL
MEMBER PEASE, CARRIED 5-0 to approve Consent Calendar Items 3 AND 4.
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1.REVIEW MINUTES OF THE SEPTEMBER 4, 2018 CITY COUNCIL MEETING
CARRIED 5 – 0 to approve the minutes of the City Council meeting held on September 4,
2018.
2.WAIVE READING IN FULL OF ALL RESOLUTIONS AND ORDINANCES
CARRIED 5 – 0 to waive reading of all resolutions and ordinances as appropriate.
3.AWARD CONSTRUCTION MANAGEMENT AND INSPECTION SERVICES
CONTRACT, WATER RESOURCE RECOVERY FACILITY PROJECT
CARRIED 5 – 0 to award a contract to Carollo E ngineers, Inc. in the amount of $8,285,452
for Construction Management and Inspection Services for the Water Resource Recovery
Facility Project, Specification No. 91363CM and authorize the City Manager to execute the
agreement.
4.ADOPTION OF ORDINANCES APPROVING THE COMPREHENSIVE UPDATE
TO THE CITY’S ZONING REGULATIONS (TITLE 17) OF THE MUNICIPAL
CODE AND ASSOCIATED ZONING AMENDMENTS
CARRIED 5 – 0 to adopt Ordinance 1650 (2018 Series), entitled, “An Ordinance of the City
Council of the City of San Luis Obispo, California repealing and replacing Title 17 of the
Municipal Code (Zoning Regulations) to implement the Land Use and Circulation Element
(LUCE), clarify and advance City goals and policies, provide internal consistency, and to re-
organize the Zoning Code, including the adoption of a Negative Declaration of
Environmental Review, as represented in the staff report and attachments dated August 21,
2018 (Zoning Regulations, GENP-0327-2017);” and
Adopt Ordinance 1651 (2018 Series), entitled, “An Ordinance of the City Council of the
City of San Luis Obispo, California, amending Ordinance No. 1130 (1989 Series),
modifying the design criteria, Section 5 (Code-1630-2018; south side of Monterey Street
between 103 and 2223 Monterey, inclusive);” and
Adopt Ordinance 1652 (2018 Series), entitled, “An Ordinance of the City Council of the
City of San Luis Obispo, California, amending the City’s Zoning Map to designate
approximately 20.2 acres within the R-1 and C/Os-20 zones on the West Side of Broad
Street, south of Serrano Drive, as R-1-S, Low-Density Residential Zone and C/Os-S-20,
Conservation/Open Space with a Special Considerations Overlay (RZ-1629-2018; 159 &
161 Broad Street and 141 Bressi Place).”
5.BIENNIAL REVIEW AND AMENDMENTS TO THE CITY’S CONFLICT OF
INTEREST CODE
CARRIED 5 – 0 to adopt Resolution No. 10938 (2018 Series) entitled, “A Resolution of the
City Council of the City of San Luis Obispo, California, amending the City’s conflict of
interest code.”
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6.EMERGENCY SERVICES AGREEMENT WITH CALIFORNIA POLYTECHNIC
STATE UNIVERSITY
CARRIED 5 – 0 to authorize the Mayor to execute a succession Agreement with California
Polytechnic State University, in a form subject to the approval of the City Attorney, for
emergency response services to Cal Poly.
7.APPROVAL OF THE FINAL MAP FOR TRACT 3083 WEST CREEK, 1299
ORCUTT ROAD (SBDV-1769-2015)
CARRIED 5 – 0 to adopt Resolution No. 10939 (2018 Series) entitled, “A Resolution of the
City Council of the City of San Luis Obispo, California, approving the fina l map for Tract
3083 West Creek (1299 Orcutt Road, SBDV-1769-2015).”
8.STORM EVENT REIMBURSEMENT PROCESSING
CARRIED 5 – 0 to adopt Resolution No. 10940 (2018 Series) entitled, “A Resolution of the
City Council of the City of San Luis Obispo, California, designating its agents for disaster
reimbursement.”
9.ADOPTION OF AN ORDINANCE ESTABLISHING CANNABIS BUSINESS
OVERLAY ZONES WHERE CANNABIS BUSINESS ACTIVITY MAY BE
PERMITTED WITHIN THE CITY
CARRIED 5 – 0 to adopt Ordinance 1653 (2018 Series), entitled, “An Ordinance of the City
Council of the City of San Luis Obispo, California, amending the City’s Zoning Code and
Zoning Map to designate seven areas of the city as Cannabis Business Overlay Zones where
cannabis businesses may be located as may be allowed or conditionally allowed by the
underlying zoning district and the rules and regulations established in the City’s Municipal
Code (CODE-1058-2017).”
10.MEMORANDUM OF UNDERSTANDING BETWEEN THE CITY OF SAN LUIS
OBISPO, CITY OF SAN LUIS OBISPO POLICE DEPARTMENT, AND RISE
CARRIED 5 – 0 to authorize the City Manager to sign the Memorandum of Understanding
between the City of San Luis Obispo, City of San Luis Obispo Police Department and RISE
(Respect Inspire Support Empower).
11.A PUBLIC HEARING TO ADD PROPERTIES TO THE MASTER LIST OF
HISTORIC RESOURCES AND TO THE CONTRIBUTING PROPERTIES LIST OF
HISTORIC RESOURCES
CARRIED 5 – 0 to adopt Resolution No. 10941 (2018 Series) entitled, “A Resolution of the
City Council of the City of San Luis Obispo, Califo rnia adding the property located at 1568
Higuera Street to the Master List of Historic Resources as “The Miles Fitzgerald Home” and
adding the property located at 1582 & 1592 Higuera Street and 1061 Grove Street to the
Contributing Properties List of Histo ric Resources (HIST-1458-2018)”
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PUBLIC HEARING ITEMS AND BUSINESS ITEMS
12.RESOLUTION OPPOSING STATE PROPOSITION 6 TO REPEAL THE GAS TAX
INCREASE, THE ROAD REPAIR AND ACCOUNTABILITY ACT OF 2017 AS
APPROVED IN SB 1 BY THE STATE LEGISLATURE
Public Works Director Daryl Grigsby presented the staff report and responded to Council
questions.
Public Comments:
Peter Rodgers, SLOCOG
Molly Kern, Chamber of Commerce
---End of Public Comment ---
ACTION: MOTION BY COUNCIL MEMBER RIVOIRE, SECOND BY COUNCIL
MEMBER GOMEZ, CARRIED 5-0 to approve Resolution No. 10942 (2018 Series) entitled
“A Resolution of the City Council of the City of San Luis Obispo, California, opposing
Proposition 6 – SB 1 Repeal,”
RECESS
Council recessed at 6:50 p.m. and reconvened at 6:57 p.m., with all Council Members present.
13.CLIMATE ACTION PLAN UPDATE STATUS REPORT, GREENHOUSE GAS
EMISSIONS INVENTORY UPDATE, AND DIRECTION ON GREENHOUSE GAS
REDUCTION TARGETS (HILL / FOWLER / READ – 60 MINUTES)
Interim Deputy Director Bob Hill, Community Development Deputy Director Xzandrea
Fowler, and Sustainability Manager Chris Read presented the staff report and responded to
Council questions.
Public Comments:
David Brodie
Barry Rands
Justin Bradshaw
Eric Meyer
Don Hedrick
Eric Steeb
Eric Veium
Sarah Flickinger
Janine Rands
---End of Public Comment ---
ACTION: By consensus the Council provided the following direction regarding updated
greenhouse gas targets:
•Pursue a 2035 carbon neutral goal;
•Direct staff to update the Climate Action Plan to meet the 2035 goal that outlines
strategies and options to achieve the 2035 goal;
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•Continue to take immediate action consistent with the Major City Goal to reduce
community wide goal to reduce GHG emissions; and
•To continue to work on the reach code.
13.PUBLIC HEARING TO INTRODUCE AN ORDINANCE AUTHORIZING THE
IMPLEMENTATION OF A COMMUNITY CHOICE AGGREGATION
PROGRAM AND TO ADOPT AND IMPLEMENT RELATED PROCESSES
(HILL / READ – 75 MINUTES)
Interim Deputy Director Bob Hill, and Sustainability Manager Chris Rea d presented the
staff report and responded to Council questions.
Public Comments:
Jeffery Specht
Eric Meyer
Barry Rands
Jenny Anderson
Kevin Hauber
Don Hedrick
Eric Veium
John Smigelski
Justin Bradshaw
---End of Public Comment ---
ACTION: MOTION BY COUNCIL MEMBER RIVOIRE, SECOND BY COUNCIL
MEMBER PEASE, CARRIED 5-0 to approve:
1.Receive the CCE Technical Study and presentation; and
2.Introduce Ordinance No. 1954 (2018 Series) entitled, “An Ordinance of the City Council
of the City of San Luis Obispo, California, authorizing the implementation of a
community choice aggregation program”; and
3.Adopt Resolution No. 10943 (2018 Series) entitled, “A Resolution of the City Council of
the City of San Luis Obispo, California, approving the joint powers agreement
establishing Central Coast Community Energy on behalf of the City of San Luis Obispo
including the changes requested by the City of Morro Bay City Council; and
4.Appoint Council members Gomez and Pease to serve as the City’s representatives on
Central Coast Community Energ y’s Board of Directors; and
5.Direct staff to continue to support Central Coast Community Energy implementation and
program launch until such time that the new agency has hired staff and transitioned to an
operational, independent agency.
15.MIOSSI BROTHERS LA CUESTA RANCH OPEN SPACE ACQUISITION
(JOHNSON / HILL – 30 MINUTES)
Interim Deputy Director Bob Hill presented the staff report and responded to Council
questions.
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Public Comments:
None
---End of Public Comment ---
ACTION: MOTION BY COUNCIL MEMBER RIVOIRE, SECOND BY COUNCIL
MEMBER PEASE, CARRIED 5-0 to approve adopt Resolution No. 10944 (2018 Series)
entitled, “A Resolution of the City Council of the City of San Luis Obispo, California
authorizing the acquisition of a portion of the Miossi Brothers La Cuesta Ranch property
identified as Assessor Parcel Nos. 070-241-013; 073-231-008; 073-271-013; and 073-341-
003 (Portion) totaling approximately 266 acres in unincorporated San Luis Obispo County.”
COUNCIL COMMUNICATIONS AND LIAISON REPORTS
Mayor Harmon indicated she attended the countywide mayors meeting, Parks and Recreation
workshop on the Parks and Recreation Element , coastal cleanup at Sinsheimer Park, and met
with new ASI president.
Council Member Pease indicated she attended the League of California Cities conference in
Long Beach (paid for by the City), and the coastal cleanup at Sinsheimer Park.
Council Member Gomez attended the Bio Digester ribbon cutting, coastal cleanup, and the
League of California Cities conference in Long Beach (paid for by the City).
Vice Mayor Christianson also attended the League of California Cities conference (paid for by
the City).
ADJOURNMENT
The meeting was adjourned at 9:36 p.m. The next Regular City Council Meeting is scheduled
for October 2, 2018 at 6:00 p.m., in the Council Chamber, 990 Palm Street, San Luis Obispo,
California.
__________________________
Teresa Purrington
City Clerk
APPROVED BY COUNCIL: XX/XX/2018
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Meeting Date: 10/2/2018
FROM: Robert Hill, Interim Deputy Director, Office of Sustainability
Prepared By: Chris Read, Sustainability Manager
SUBJECT: ADOPTION OF AN ORDIN ANCE TO AUTHORIZE THE
IMPLEMENTATION OF A COMMUNITY CHOICE ENERGY PROGRAM
RECOMMENDATION
Adopt Ordinance No. 1654 (2018 Series) entitled “An Uncodified Ordinance of the City Council
of the City of San Luis Obispo, California, authorizing the implementation of a community
choice aggregation program” (Attachment A).
DISCUSSION
As discussed at the September 4, 2018 City Council Study Session, and September 18, 2018 City
Council Public Hearing, the City of San Luis Obispo has been studying potential benefits and
risks associated with Community Choice Energy (CCE, referred to in California Public Utility
Code as “community choice aggregation”) since 2013. CCE, authorized by Assembly Bill 117, is
a state law that allows cities, counties and other authorized entities to aggregate electricity
demand within their jurisdictions to purchase and/or generate electricity supplies for residents
and businesses within their jurisdiction while maintaining the existing electricity provider for
physical transmission and distribution services.
Section 366.2(c)(12)(B) of the Public Utilities Code expressly contemplates the creation of a
Joint Powers Authority (JPA) so that counties and cities can “participate as a group in a
community choice aggregation program.” California cities and counties can exercise this option
by doing two things: 1) entering into a Joint Powers Agreement forming a JPA under Section
6500, et seq. of the Government Code; and 2) adopting an Ordinance electing to implement a
community choice program within its jurisdiction as required by Section 366.2(c)(12)(A).
On September 18, 2018 the City Council voted 5-0 to:
1. Adopt a resolution to create and join a JPA called Central Coast Community Energy (CCCE)
with the City of Morro Bay for the purpose of implementing a CCE program;
2. Introduce Ordinance No. 1654 (2018 Series) to establish and implement a Community
Choice Energy program.
The Ordinance is now ready for adoption and will become effective on November 2, 2018.
ENVIRONMENTAL REVIEW
The establishment of a CCE is exempt from the requirements of the California Environmental
Quality Act (“CEQA”) pursuant to the CEQA Guidelines, as it is not a “project” as it has no
potential to result in a direct or reasonably foreseeable indirect physical change to the
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environment because energy will be transported through existing infrastructure (14 Cal. Code
Regs. § 15378(a)). Further, establishing a CCE is exempt from CEQA as there is no possibility
that this it would have a significant effect on the environment (14 Cal. Code Regs. §
15061(b)(3)). Further, the establishment of a CCE is also categorically exempt because it is an
action taken by a regulatory agency to assume the maintenance, restoration, enhancement or
protection of the environment (14 Cal. Code Regs. § 15308).
FISCAL IMPACT
Staff’s approach has been to establish a program with nearly no net cost to the Cit y and a limited
exposure to risk by creating deferred compensation contracts that are transferable to the JPA.
Staff has so far been successful in this approach, however fiscal impact risks exist as described in
the September 18, 2018 (Item #14) and September 4, 2018 (Item #2) Council Agenda Reports.
Known costs include upfront debt requirements of approximately $1,100,000 for working capital
and requirements to pay up to $250,000 in deferred costs to The Energy Authority (“TEA”) in
the event the program do es not launch.
The short-term need of $1,100,000 in working capital for CCCE to complete the start-up phase
and begin serving customers can be provided via General Fund loans from the member cities or
through third-party financing. This basic structure of third-party financing, generally a line of
credit with a credit guarantee to support the pre-revenue operating period, has been used in
successful CCE launches including Valley Clean Energy Alliance, Marin Clean Energy, Sonoma
Clean Power, and Silicon Valley Clean Energy. Should CCCE receive operating capital, and/or
lines of credit from the cities, and should CCCE operations fail to launch, the cities would not be
reimbursed, and/or would be responsible for any remaining debt. At present, the City of San Luis
Obispo and City of Morro Bay anticipate sharing exposure to the credit solution on an 80/20
split. The two cities will return to their respective councils to request credit support for this
bridge funding in late 2019 or early 2020
Regarding the pot ential for exposure to up to $250,000 in deferred costs, as part of the 2017-18
financial year-end process, $250,000 of “General Carry-Over” funds were designated as a
contingency.
ALTERNATIVES
1. Re-introduce the proposed ordinance with amendments. The City Council may continue
action, if more information is needed. Direction should be given to staff regarding additional
information needed to make the decision.
2. Reject the proposed ordinance. The City Council may reject the proposed ordinance, which
would effectively end the City’s pursuit of CCE.
Attachments:
a. CCE Implementing Ordinance
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O 1654
ORDINANCE NO. 1654 (2018 SERIES)
AN UNCODIFIED ORDINANCE OF THE CITY COUNCIL OF THE CITY
OF SAN LUIS OBISPO, CALIFORNIA, AUTHORIZING THE
IMPLEMENTATION OF A COMMUNITY CHOICE AGGREGATION
PROGRAM
WHEREAS, on December 12, 2017, the City Council directed staff to investigate the
feasibility and formation of a Community Choice Aggregation (CCA) program under the
provisions of the Public Utilities Code Section 366.2 (referred to locally as Central Coast
Community Energy, or CCCE) in order to provide electric service to customers within the City of
San Luis Obispo and the San Luis Obispo region with the intent of achieving reduced greenhouse
gas emissions, local renewable power development, competitive electric rates, and the
implementation of energy conservation and other energy programs; and
WHEREAS, the City of San Luis Obispo commissioned a technical study showing that a
CCA program serving the City and surrounding communities would provide several benefits,
including:
Providing customers, a choice of power providers and power supply options;
Increasing local control and involvement in energy rates and other energy-related
matters;
Providing stable electric rates that are competitive with those provided by the
incumbent utility;
Reducing greenhouse gas emissions arising from electricity use within the City and
surrounding region;
Increasing local renewable generation capacity;
Increasing energy conservation and efficiency projects and programs;
Increasing regional energy self-sufficiency;
Improving the local economy resulting from the implementation of a CCA program
and local renewable and energy efficiency projects over time; and
WHEREAS, the Cities of San Luis Obispo and Morro Bay, formed a Joint Powers Agency
creating Central Coast Community Energy (“CCCE.”) Under the Joint Powers Agreement, cities
and towns within San Luis Obispo County and adjoining Counties as well as County governments
may participate in the Central Coast Community Energy CCA program by adopting the JPA
resolution and ordinance required by Public Utilities Code section 366.2. Public entities choosing
to participate in the CCA program will have membership on the Board of Directors of CCCE as
provided in the Joint Powers Agreement; and
WHEREAS, CCCE will enter into Agreements with electric power suppliers and other
service providers, and based upon those Agreements CCCE will be able to provide power to
residents and businesses at rates that are competitive with those of the incumbent utility (“PG&E”).
Once the California Public Utilities Commission certifies the Implementation Plan adopted by
CCCE, CCCE will provide service to customers within the City of San Luis Obispo and the
jurisdictions of those cities and counties that have chosen to participate in CCCE; and
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Ordinance No. 1654 (2018 Series) Page 2
O 1654
WHEREAS, under Public Utilities Code section 366.2, customers have the right to opt-
out of a CCA program and continue to receive service from the incumbent utility. Customers who
wish to receive service from the incumbent utility will be able to do so at any time; and
WHEREAS, on September 18 and October 2, the City Council held public hearings on the
topic of CCA at which time interested persons had an opportunity to testify either in support of or
opposition to the implementation of a CCA program serving the City of San Luis Obispo.
NOW, THEREFORE, BE IT ORDAINED by the Council of the City of San Luis Obispo
as follows:
SECTION 1. The above recitations are true and correct and material to this Ordinance.
SECTION 2. Authorization to Implement a Community Choice Aggregation Program.
Based upon the forgoing, and in order to provide businesses and residents within the City of San
Luis Obispo with a choice of power providers and with the benefits described above, the City
Council hereby elects to implement a community choice aggregation program within the
jurisdiction of the City by participating as a group in the Community Choice Aggregation Program
of Central Coast Community Energy, as generally described in its Joint Powers Agreement.
SECTION 3. Environmental Review. ordinance is exempt from the requirements of the
California Environmental Quality Act (CEQA) pursuant to the CEQA Guidelines, as it is not a
“project” as it has no potential to result in a direct or reasonably foreseeable indirect physical
change to the environment. (14 Cal. Code Regs. § 15378(a)). Further, the ordinance is exempt
from CEQA as there is no possibility that the ordinance or its implementation would have a
significant effect on the environment. (14 Cal. Code Regs. § 15061(b)(3)). The ordinance is also
categorically exempt because it is an action taken by a regulatory agency to assume the
maintenance, restoration, enhancement or protection of the environment. (14 Cal. Code Regs. §
15308).
SECTION 4. Severability. If any section, sub-section, sentence, clause, or phrase of this
Ordinance is held by a court of competent jurisdiction to be invalid, such decision shall not affect
the remaining portions this Ordinance. The City Council hereby declares that it would have passed
this Ordinance, and each section, sub-section, sentence, clause, and phrase hereof, irrespective of
the fact that one or more sections, sub-sections, sentences, clauses, and phrases be declared invalid.
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Ordinance No. 1654 (2018 Series) Page 3
O 1654
SECTION 5. A summary of this Ordinance, together with the names of the Council
members voting for and against, shall be published at least five (5) days prior to its final passage,
in The Tribune, a newspaper published and circulated in this City. This Ordinance shall be adopted
as an un-codified ordinance and shall be in full force and effective 30 days after its adoption.
INTRODUCED on the 18th day of September 2018, AND FINALLY ADOPTED by the
Council of the City of San Luis Obispo on the 2nd day of October 2018, on the following vote:
AYES:
NOES:
ABSENT:
____________________________________
Mayor Heidi Harmon
ATTEST:
____________________________________
Teresa Purrington
City Clerk
APPROVED AS TO FORM:
_____________________________________
J. Christine Dietrick
City Attorney
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the City
of San Luis Obispo, California, this ______ day of ______________, _________.
______________________________
Teresa Purrington
City Clerk
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Meeting Date: 10/2/2018
FROM: J. Christine Dietrick, City Attorney
Prepared By: Kelly White, Legal Assistant/Paralegal
SUBJECT: REQUEST FOR QUALIFICATIONS FOR LEGAL SERVICES
RECOMMENDATIONS
1. Approve the Request for Qualifications (RFQ) for Legal Services.
2. Authorize the City Attorney to create a 2019-2024 On-Call List from the proposals received.
3. Authorize the City Attorney to execute agreements with the On-Call list of law firms and/or
attorneys on an as-needed basis.
REPORT-IN-BRIEF
The current On-Call List for Legal Services is set to expire in March 2019. Over the five-year
life of that list, the City Attorney’s office has used the firms and attorneys from it more than 30
times in the process of procuring quality legal services for the City. At this time , the City
Attorney asks that a new RFQ be issued in order to continue, for the next five years, the practice
of maintaining an on-call list that can be used to quickly identify and engage needed legal
services.
DISCUSSION
The purpose of the Request for Qualifications for Legal Services is to create a list of law firms or
attorneys verified to possess necessary qualifications in a variety of practice areas for work that
the City may need from 2019-2024. Typically, the City retains outside counsel in three different
situations: 1) in matters that require specialized expertise; 2) in matters that present conflict of
interest issues; and 3) in matters that exceed the capacity of the City Attorney’s Office, including
significant litigation matters not covered by the City’s joint powers insurance authority.
Often, the need for outside counsel arises on short notice, and there is no time to do a formal
request for proposals. Furthermore, whether a formal request for proposals would be necessary
is not always readily apparent. Generally, under the City’s Financial Management Manual, the
City should issue a formal request for proposals for Consult ing Services if the expenditure is
expected to exceed $14,999. With legal services, what begins as a small issue, advising on a
discrete matter and contemplated to be completed within a budget of $14,999 or less, may
become a larger issue, requiring a much larger budget, if litigation arises out of that matter.
The City has recognized the benefit of pre-selecting consultants, so their services can be more-
readily utilized. The City Attorney’s Office has maintained an on-call list since the last RFQ for
Legal Services was issued in 2013. During that RFQ process, over 60 responses were received
and reviewed before the current On-Call List of 37 consultants over 18 practice areas was
created. This time, the City Attorney wishes to streamline the proposal process for consultants on
the current On-Call List, where such firms are proposing terms similar to the current ones, which
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may only require updating of fees, costs or team composition provisions. Whether it is via the
Condensed Re-Proposal Form or a complete proposal, t he RFQ solicits submissions from
interested law firms or attorneys stating their qualifications.
As is current practice, t he oversight of the law firms or attorneys will be handled by the City
Attorney’s Office. The law firms or attorneys will operate under the conditions of the agreement
included in the RFQ. Individual projects will be scoped by the City department most invo lved
with the particular engagement, the City Attorney and the outside attorney or firm. Specific
cases or matters will be assigned either through a subsequent City Manager award if the
anticipated cost is less than $100,000 or by Council if the anticipat ed cost exceeds $100,000.
FISCAL IMPACT
The RFQ, in and of itself, does not obligate any funds or commit the City to utilize any of the
firms or attorneys placed on the list. Fiscal impact for scope of representation, including
identifying the funds that will pay for the legal services, will be discussed at the time the City
Attorney’s Office requests a contract award either from the Council or the City Manager,
depending upon the anticipated cost of services and consistent with the City’s purchasing
policies and rules.
ALTERNATIVES
Do not approve the RFQ release. The City Council could decline issuing the RFQ, which
would mean, once the current On-Call List expires, the City Attorney’s Office would need to
return to request Council authorization to issue a Request for Proposal (RFP) for each specific
case or matter if time allows or solicit qualified counsel and request Council authorization for
retention on a case by case basis, for matters exceeding $14,999. For matters with an anticipated
cost of $7,500 to $14,999, the City Attorney’s Office would seek three informal bids, as outlined
in the Financial Management Manual. A benefit of issuing the RFQ is that the City may become
aware of a broader spectrum of law firms or attorneys providing certain s ervices, thereby
increasing the City’s choices and maximizing the potential to obtain the highest quality and most
cost-effective representation.
Attachments:
a - RFQ Package - On-Call List for Legal Services
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Notice Requesting Qualifications for Legal Services
On-Call Outside Counsel 2019-2024
The City of San Luis Obispo is requesting proposals for outside counsel legal services in a variety of
different areas of law pursuant to Specification No. 91676.
All firms interested in receiving further correspondence regarding this Request for Qualifications (RFQ)
will be required to complete a free registration using BidSync (https://www.bidsync.com/bidsync-app-
web/vendor/register/Login.xhtml).
Proposals will be reviewed as they are received. All proposals must be completely uploaded on
BidSync at or before 5:00 p.m. on Friday, November 30, 2018.
Proposals received after said time will not be considered. Proposals shall be submitted using the forms
provided in the specification package. Proposals submitted in any manner not specified above will not be
accepted.
Specification packages and additional information may be obtained at the City’s BidSync website at
www.BidSync.com. Please contact Purchasing Analyst Dan Clancy at dclancy@slocity.org with any
questions.
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Specification No. 91676
TABLE OF CONTENTS
A. Description of Work 1
B. General Terms and Conditions 5
Proposal Requirements
Contract Award and Execution
Contract Performance
C. Special Terms and Conditions 10
Acceptance to the On-Call List
Contract Term
Contract Extension and Cost Increases for On-call Service Contracts
Consultant Invoices and Payment
Non-Exclusive Contract
Proposal Content – Consultants Accepted onto the Current On-Call List
Proposal Content – New Consultants
Proposal Evaluation and Selection
Proposal Review and Award Schedule
Release of Reports and Information
Alternative Proposals
D. Agreement 13
E. Insurance Requirements 16
F. Forms 18
Proposal Submittal
References
Statement of Past Contract Disqualifications
Condensed Re-Proposal
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Section A
DESCRIPTION OF WORK
The City Attorney’s Office is responsible for providing all legal services for the City of San Luis Obispo,
its City Council and its advisory bodies. In addition, the City Attorney serves as the City Prosecutor. The
City Attorney’s Office regular staff consists of the City Attorney, Assistant City Attorney and Legal
Assistant/Paralegal. The City retains outside counsel in three different situations: 1) in matters that
require specialized expertise; 2) in matters that present conflict of interest issues; and 3) in matters that
exceed the capacity of the City Attorney’s Office.
The City is requesting proposals for outside counsel legal services in a variety of different areas of
law, which shall include the following:
The City requests detailed information regarding the qualifications of attorneys or law firms interested in
providing legal services to the City to establish a list of qualified attorneys or law firms from which
outside counsel may be selected. The goal is to establish a list of qualified firms and individuals in a
variety of practice areas for work that the City may need during the five-year period, March 2019 –
March 2024. The City is interested in retaining a diverse group of firms/individuals who will be placed
on an on-call legal services list to provide high-quality legal services and who are dedicated to the
mindful management of billed legal costs.
Selection of outside counsel for all matters is based on the qualifications and practice area experience,
quality of work, articulate approach to controlling costs and adhering to budgets, and effectiveness in
communicating with the City. In addition to being placed on the qualified on-call list of legal services
providers, selected attorneys or firms will enter into Legal Services Agreements for each specific matter,
when a matter arises within the qualified practice area. LSAs for specific engagements will include (1) a
written scope of work, (2) a capped “not to exceed” cost and the circumstances under which initial
payment terms may be modified; and (3) the names of the individuals in the law firm assigned to work on
the matter and their hourly rate(s), which shall be consistent with proposals submitted here.
Placement on the on-call list does not guarantee that the firm or attorney will be engaged to provide
services. Outside legal services will be used on an as-needed, case by case, or matter by matter basis.
Specific assignments may include investigating, advising, or negotiating on behalf of the City; reviewing
and/or drafting documents (transactional and litigation); and representation in court, administrative
hearings and alternative dispute resolution proceedings. All work will be under the direction and
supervision of the City Attorney, except those matters in which outside counsel is retained to provide
conflict representation, in which case counsel may report directly to the City Council or other specified
staff. Outside counsel engagements for which proposals are sought may involve one or more of the
following areas:
1. Administrative Law
2. Appellate Proceedings and writs
3. Affordable Housing & Development Law
4. Code Enforcement
5. Conflict Counsel
6. Constitutional Law
7. Criminal procedure
8. Elections Law
9. Eminent Domain and Inverse Condemnation
10. Employment Issues and Litigation – Labor and Employment, Pension and Benefits Programs
11. Engineering, Design Professional and Public Works Contracting Issues and Litigation
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12. Environmental Issues and Litigation, Federal and State Regulator y Issues, Endangered Species,
Clear Air and Clean Water Acts
13. Financial Services, Infrastructure, Financing, Fees (Community Facility Districts, Assessment
Districts, etc.) and taxation
14. General civil litigation
15. General Municipal Services
16. Land Use issues and litigation, including California Environmental Quality Act and wireless
communications land use and regulatory issues
17. Real Property
18. Water Rights
Any Consultant that was accepted onto the current On-Call List for Outside Counsel (ending in
March 2019 and displayed in the chart below) that would like request continued inclusion onto the
2019-2024 On-Call List in some or all of the same practice areas for which they were previously
qualified may utilize the Condensed Re-Proposal Form to submit for this specification.
To the extent that a previously qualified proposer has undergone a reorganization or other
transition that has resulted in the establishment of a new or separate firm or legal entity, the newly
created entity should propose pursuant to the standard proposal requirements as though
submitting a first-time proposal. Only those entities that are still acting under the legal name by
which they were accepted onto the existing on call list qualify to use the Condensed Re-Proposal
Form.
City’s Current On-Call List for Outside Counsel:
Firm/Attorney Administrative Law Appellate Proceedings Affordable Housing Development Code Enforcement Conflict Counsel Constitutional Law Criminal Procedure Elections Law Eminent Domain & Inverse Condemnation Employment Issues & Litigation - Labor & Employment, Pension & Benefits PW - Engineering, Design Prof & Construction Contacting Issues & Lit Environmental Issues & Litigation, Federal & State Regulatory Issues, Endangered Species, Clear Air and Clean Water Acts Finances Services - Infrastructure, Financing, Fees (Community Facility Districts, Assessment Districts, etc.) & Taxation General Civil Litigation General Municipal Services Land Use Issues & Litigation, including CEQA Real Property Water Rights Adamski Moroski Madden
Cumberland & Green X
Aleshire Wynder X X X
Alvarez Glasman & Colvin X X X X X
Atkinson Andelson Loya
Ruud Romo X X X X
Atkinson Farasyn X X X
Best Best & Krieger X X X X X X X X X X X X X X X X X X
Brownstein Hyatt Farber
Schreck X
Burke Williams &
Sorensen X X X X X X X X X X X X X X X X X X
Carmel Naccasha X X X X X
Colantuono & Levin X X X X X
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Firm/Attorney Administrative Law Appellate Proceedings Affordable Housing Development Code Enforcement Conflict Counsel Constitutional Law Criminal Procedure Elections Law Eminent Domain & Inverse Condemnation Employment Issues & Litigation - Labor & Employment, Pension & Benefits PW - Engineering, Design Prof & Construction Contacting Issues & Lit Environmental Issues & Litigation, Federal & State Regulatory Issues, Endangered Species, Clear Air and Clean Water Acts Finances Services - Infrastructure, Financing, Fees (Community Facility Districts, Assessment Districts, etc.) & Taxation General Civil Litigation General Municipal Services Land Use Issues & Litigation, including CEQA Real Property Water Rights Densmore, Stephen X
Farley Law Firm X X
Goldfarb Lipman X X X
Green deBortnowsky
Quintanilla
*firm dissolved 2015
X X X X X X X X X X X
Hall Hieatt X
Hanley & Fleischman X X X X
Hanson Bridgett X X X X X X
Jackson Lewis X
Jarvis Fay Doporto &
Gibson X X X X X X
Jenkins & Hogan X X X X X X X X X X
Jones & Mayer X X X X X X X X X
Kane Ballmer & Berkman X X
Lewis Brisbois Bisgaard &
Smith X X X X X X X X X X X X X X X
Liebert Cassidy Whitmore X
Lozano Smith X X X X X X X X
Meyers Nave X X X X X X X X X X X X X X X X
Montoy Law Corp X X X X X X X X X
Moscone Emblidge Sater
& Otis X X X X X X X X
Nossaman X X X X X
Price Postel & Parma X X
Renne Sloan Holtzman
Sakai X X X X X
Richards Watson Gershon X X X X X X X X X
Rutan & Tucker X X X X X X X X X X X X X X
Shute Mihaly Weinberg X X X X X X X X X
Silver & Wright X
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Firm/Attorney Administrative Law Appellate Proceedings Affordable Housing Development Code Enforcement Conflict Counsel Constitutional Law Criminal Procedure Elections Law Eminent Domain & Inverse Condemnation Employment Issues & Litigation - Labor & Employment, Pension & Benefits PW - Engineering, Design Prof & Construction Contacting Issues & Lit Environmental Issues & Litigation, Federal & State Regulatory Issues, Endangered Species, Clear Air and Clean Water Acts Finances Services - Infrastructure, Financing, Fees (Community Facility Districts, Assessment Districts, etc.) & Taxation General Civil Litigation General Municipal Services Land Use Issues & Litigation, including CEQA Real Property Water Rights Woodruff Spradlin &
Smart X X
Zappia Law Firm X X
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Section B
GENERAL TERMS AND CONDITIONS
PROPOSAL REQUIREMENTS
1. Requirement to Meet All Provisions. Each individual or firm submitting a proposal
(Consultant) shall meet all of the terms, and conditions of the Request for Qualifications (RFQ)
specifications package. By virtue of its proposal submittal, the Consultant acknowledges
agreement with and acceptance of all provisions of the RFQ specifications.
2. Proposal Submittal. Each proposal must be submitted using the form(s) provided in the
specifications and accompanied by any other required submittals or supplemental materials.
Proposal documents shall be submitted on BidSync. If Consultants have any trouble submitting a
bid, they should contact BidSync Support at support@BidSync.com or via phone at (800) 990-
9339.
3. Insurance Certificate. Each proposal must include a certificate of insurance showing:
a. The insurance carrier and its A.M. Best rating.
b. Scope of coverage and limits.
c. Deductibles and self-insured retention.
The purpose of this submittal is to generally assess the adequacy of the Consultant’s insurance
coverage during proposal evaluation; as discussed below, endorsements are not required until
Consultant is engaged for a specific matter . The City’s insurance requirements are detailed in
Section E.
4. Proposal Withdrawal and Opening. A Consultant may withdraw its proposal, without
prejudice or submit a revised proposal on BidSync prior to the closing time. No proposal
received after the time specified or at any place other than that stated in the “Notice Requesting
Qualifications for Legal Services” will be considered.
5. Communications. All questions related to the solicitation must be submitted on BidSync on or
before the date indicated on the RFQ. Other requests for information must be submitted to the
Purchasing Analyst indicated as a contact on the solicitation.
CONTRACT AWARD AND EXECUTION
6. Proposal Retention and Award. The City reserves the right to retain all proposals for a period
of 60 days for examination and comparison. The City also reserves the right to waive non -
substantial irregularities in any proposal, to reject any or all proposals, to reject or delete one part
of a proposal and accept the other, except to the extent that proposals are qualified by specific
limitations. See the “special terms and conditions” in Section C of these specifications for
proposal evaluation and contract award criteria.
7. Competency and Responsibility of Consultant. The City reserves full discretion to determine
the competence and responsibility, professionally and/or financially, of Consultants. Consultants
will provide, in a timely manner, all information that the City deems necessary to make such a
decision.
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8. Commitment to Proposal Terms. The Consultant to whom award is made shall execute a
written letter of assent with the City within ten (10) calendar days after notice of on call selection
has been sent by mail to it at the address given in its proposal. Subsequent contracts for
engagement on particular matters shall be made in the form adopted by the City and incorporated
in these specifications.
9. Insurance Requirements. The Consultant shall provide proof of insurance in the form,
coverages and amounts specified in Section E of these specifications within 10 (ten) calendar
days after Consultant is engaged for a specific matter .
10. Business License & Tax. The Consultant must have a valid City of San Luis Obispo business
license & tax certificate before execution of the contract. Additional information regarding the
City’s business tax program may be obtained by calling (805) 781-7430.
CONTRACT PERFORMANCE
11. Ability to Perform. The Consultant warrants that it possesses licenses and qualifications
necessary to carry out and complete the work hereunder in compliance with any and all
applicable federal, state, county, city, and special district laws, ordinances, and regulations.
12. Compliance with Laws and Wage Rates. The Consultant shall keep itself fully informed of and
shall observe and comply with all applicable state and federal laws and county and City of San
Luis Obispo ordinances, regulations and adopted codes during its performance of the work. This
includes compliance with prevailing wage rates and their payment in accordance with California
Labor Code. For purposed of this paragraph, “construction” includes work performed during the
design and preconstruction phases of construction, including but not limited to, inspection and
land surveying work.
13. Payment of Taxes. The contract prices shall include full compensation for all taxes that the
Consultant is required to pay.
14. Permits and Licenses. The Consultant shall procure all permits and licenses, pay all charges and
fees, and give all notices necessary at its own expense.
15. Safety Provisions. The Consultant shall conform to the rules and regulations pertaining to safety
established by OSHA and the California Division of Industrial Safety.
16. Preservation of City Property. The Consultant shall provide and install suitable safeguards,
approved by the City, to protect City property from injury or damage. If City property is injured
or damaged resulting from the Consultant’s operations, it shall be replaced or restored at the
Consultant’s expense. The facilities shall be replaced or restored to a condition as go od as when
the Consultant began work.
17. Immigration Act of 1986. The Consultant warrants on behalf of itself and all sub-consultants
engaged for the performance of this work that only persons authorized to work in the United State
pursuant to the Immigration Reform and Control Act of 1986 and other applicable laws shall be
employed in the performance of the work hereunder.
18. Consultant Non-Discrimination. In the award of subcontracts or in performance of this work,
the Consultant agrees that it will not engage in, nor permit such sub-consultants as it may employ,
to engage in discrimination in employment of persons on any basis prohibited by State or Federal
law.
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19. Work Delays. Should the Consultant be obstructed or delayed in the work required to be done
hereunder by changes in the work or by any default, act, or omission of the City, or by strikes,
fire, earthquake, or any other Act of God, or by the inability to obtain materials, equipment, or
labor due to federal government restrictions arising out of defense or war programs, then the time
of completion may, at the City’s sole option, be extended for such periods as may be agreed upon
by the City and the Consultant. In the event that there is insufficient time to grant such
extensions prior to the completion date of the contract, the City may, at the time of acceptance of
the work, waive liquidated damages that may have accrued for failure to complete on time, due to
any of the above, after hearing evidence as to the reasons for such delay, and making a finding as
to the causes of same.
20. Payment Terms. The City’s payment terms are 30 days from the receipt of an original invoice
and acceptance by the City of the services provided by the Consultant (Net 30).
21. Inspection. The Consultant shall furnish City with every reasonable opportunity for City to
ascertain that the services of the Consultant are being performed in accordance with the
requirements and intentions of this Agreement. All work done, and all materials furnished, if
any, shall be subject to the City's inspection and approval. The inspection of such work shall not
relieve Consultant of any of its obligations to fulfill its contract requirements.
22. Audit. The City shall have the option of inspecting and/or auditing all records and other written
materials used by Consultant in preparing its invoices to City as a condition precedent to any
payment to Consultant.
23. Conflict of Interest. The Consultant shall disclose any financial, business, or other relationship
with the City that may have an impact upon the outcome of this engagement. The Consultant
covenants that it presently has no interest, and shall not acquire any interest —direct, indirect or
otherwise—that would conflict in any manner or degree with the performance of the work
hereunder. The Consultant further covenants that, in the performance of this work, no sub -
consultant or person having such an interest shall be employed. The Consultant certifies that no
one who has or will have any financial interest in performing this work is an officer or employee
of the City. It is hereby expressly agreed that, in the performance of the work hereunder, the
Consultant shall at all times be deemed an independent Consultant and not an employee of the
City.
24. Rebates, Kickbacks or Other Unlawful Consideration. The Consultant warrants that this
contract was not obtained or secured through rebates, kickbacks or other unlawful consideration,
either promised or paid to any City employee. For breach or violation of the warranty, the City
shall have the right in its discretion; to terminate the contract without liability; to pay only for the
value of the work actually performed; to deduct from the contract price; or otherwise recover the
full amount of such rebate, kickback or other unlawful consideration.
25. Covenant Against Contingent Fees. The Consultant warrants by execution of this contract that
no person or selling agency has been employed, or retained, to solicit or secure this contract upon
an agreement or understanding, for a commission, percentage, brokerage, or contingent fee,
excepting bona fide employees or bona fide established commercial or selling agencies
maintained by the Consultant for the purpose of securing business. For breach or vi olation of this
warranty, the City has the right to annul this contract without liability; pay only for the value of
the work actually performed, or in its discretion, to deduct from the contract price or
consideration, or otherwise recover the full amount of such commission, percentage, brokerage,
or contingent fee.
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26. Indemnification for Professional Liability. To the fullest extent permitted by law, the
Consultant shall indemnify, protect, defend and hold harmless the City and any and all of its
officials, employees and agents (“Indemnified Parties”) from and against any and all losses,
liabilities, damages, costs and expenses, including attorney’s fees and cost which arise out of,
pertain to, or relate to the negligence, recklessness, or willful misconduct of the Consultant.
27. Sub-contract Provisions. No portion of the work pertinent to this contract shall be
subcontracted without written authorization by the City. Any substitution of sub -consultants
must be approved in writing by the City.
28. Contract Assignment. The Consultant shall not assign, transfer, convey or otherwise dispose of
the contract, or its right, title or interest, or its power to execute such a contract to any individual
or business entity of any kind without the previous written cons ent of the City.
29. Working Out of Scope. If, at any time during the project, the Consultant is directed to do work
by persons other than the City Attorney and the Consultant believes that the work is outside of the
scope of the original contract, the Consultant shall inform the City Attorney immediately. If the
City Attorney and Consultant both agree that the work is outside of the project scope and is
necessary to the successful completion of the project, then a fee will be established for such work
based on Consultant's hourly billing rates or a lump sum price agreed upon between the City and
the Consultant. Any extra work performed by Consultant without prior written approval from the
City Attorney shall be at Consultant's own expense.
30. Termination for Convenience. The City may terminate all or part of the contract for any or no
reason at any time by giving 30 days written notice to Consultant. For termination of any
services pursuant to the contract, the City’s liability will be the lesser of a reasonable price for the
services rendered prior to termination, or the price for the services reflected in the contract. Upon
termination notice from the City, Consultant must, unless otherwise directed, cease work and
follow the City’s directions as to work in progress and finished goods.
31. Termination. If, during the term of the contract, the City determines that the Consultant is not
faithfully abiding by any term or condition contained herein, the City may notify the Consultant
in writing of such defect or failure to perform. This notice must give the Consultant a 10 (ten)
calendar day notice of time thereafter in which to perform said work or cure the deficiency.
If the Consultant has not performed the work or cured the deficiency within the ten days specified
in the notice, such shall constitute a breach of the contract and the City may terminate the contract
immediately by written notice to the Consultant to said effect. Thereafter, neither party shall
have any further duties, obligations, responsibilities, or rights under the contract except, however,
any and all obligations of the Consultant’s surety shall remain in full force and effect, and shall
not be extinguished, reduced, or in any manner waived by the terminations thereof.
In said event, the Consultant shall be entitled to the reasonable value of its services performed
from the beginning date in which the breach occurs up to the day it received the City’s Notice of
Termination, minus any offset from such payment representing the City’s damages from such
breach. “Reasonable value” includes fees or charges for goods or services as of the last milestone
or task satisfactorily delivered or completed by the Consultant as may be set forth in the contract
payment schedule; compensation for any other work, services or goods performed or provided by
the Consultant shall be based solely on the City’s assessment of the value of the work-in-progress
in completing the overall work scope.
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The City reserves the right to delay any such payment until completion or confirmed
abandonment of the project, as may be determined in the City’s sole discretion, so as to permit a
full and complete accounting of costs. In no event, however, shall t he Consultant be entitled to
receive in excess of the compensation quoted in its proposal.
If, at any time during the term of the contract, the City determines that the project is not feasible
due to funding shortages or unforeseen circumstances, the City reserves the right to terminate the
contract. Consultant will be paid compensation due and payable to the date of termination.
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Section C
SPECIAL TERMS AND CONDITIONS
1. Acceptance to the On-Call List. Subject to the reservations set forth in Paragraph 6 of Section
B (General Terms and Conditions) of these specifications, Consultants will be accepted to the
On-Call List based on their qualifications and practice area experience, quality of work, articulate
approach to controlling costs and adhering to budgets, and effectiveness in communicating with
the City.
2. Contract Term. The services identified in these specifications will be used by the City during
the Term described in any Agreement executed between the City and a Consultant accepted onto
the 2019-2024 On-Call List.
3. Contract Extension and Cost Increases for On-call Service Contracts. The term of the
contract may be extended by mutual, written consent for an additional year. During this ext ended
period, labor rates may be increased to reflect increased labor costs and overhead at the 1 -year
contract anniversary, provided the City is notified of the increases in advance.
4. Consultant Invoices and Payment. The Consultant shall deliver a monthly invoice to the City,
itemized by project work phase or, in the case of on-call contracts, by project title. Invoice must
include a breakdown of hours billed and miscellaneous charges and any sub -consultant invoices,
similarly broken down, as supporting detail. For on-call services, the City will pay, and the
Consultant shall receive compensation as agreed to on a project by project basis. Hourly rates
include direct salary costs, employee benefits, overhead and fee. The City's payment terms are 30
days from the receipt of an original invoice.
5. Non-Exclusive Contract. The City reserves the right to contract for the services listed in this
proposal from other consultants during the contract term.
6. Proposal Content – Consultants Accepted onto the Current On-Call List. Your proposal
must include the following information:
Submittal Forms
a. Proposal Submittal Form (with acknowledgment of specifications)
b. Certificate of insurance
c. Condensed Re-Proposal Form
7. Proposal Content – New Consultants. Your proposal must include the following information:
Submittal Forms
a. Proposal Submittal Form (with acknowledgment of specifications)
b. Certificate of insurance
c. References Form (including at least three firms for which similar services have
been provided)
d. Statement of Past Contract Disqualifications Form
Qualifications
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e. Identify each of the practice areas listed in Section A: Description of Work, that
the attorney or firm desires to be considered for in this RFQ process
f. Experience of your firm in performing assignments in the proposed practice
areas.
g. Experience of the staff to be assigned to the project in the proposed practice areas
h. Resumes of the individuals who would be performing services
i. Experience in having a co-counsel relationship with in-house counsel
j. Statement and explanation of any instances where your firm has been removed
from a project or disqualified from proposing on a project.
k. Any other information that would assist us in making this award decision
Fee Structure
l. Provide information on the hourly rates for all staff that would be necessary to
render services
m. Provide a list of expenses that the attorneys or law firms propose to bill in
addition to legal fees and the basis for such expenses
n. If rates are to be adjusted during the course of representation, the method for
such adjustment should be described
o. Provide alternatives to hourly billing, including fixed price representation.
8. Proposal Evaluation and Selection. Proposals will be evaluated by the City Attorney’s Office
at they are received based on the following criteria:
a. Proposal Review/ Candidate Selectio n to the List
The City will develop a list of firms based upon the responses to this RFQ. Responses will be
evaluated by the City Attorney’s Office. Price will not be the controlling factor in selecting
firms for the list, but price will be a factor in making work assignments. A firm is not entitled
to be placed on the list or entitled to work solely on the basis of submission of a low -price
quotation. The City Attorney will evaluate the responses based on the proposal content, and
any further information that may be requested for clarification.
Attorneys and firms qualified for acceptance onto the 2019-2024 On-Call List will be notified
of their selection, qualifying practice areas and asked to formally accept a position on the list.
Once the list is established, specific firms and individual attorneys may be selected for
execution of an agreement during the life of the list.
b. Consultant Selection and Compensation
Acceptance onto the 2019-2024 On-Call List does not guarantee that any case or matter or
number of cases or matters will be assigned to outside counsel. The decision to retain outside
counsel will be that of the City on a case by case basis or matter by matter basis. Proposed
fee structures should take into account the five-year life of the list, and proposers are
encouraged to include any fee escalator information that will be relevant to cost evaluation.
The City reserves the right to enter into agreements for legal services with persons or firms
who do not respond. The City further reserves the right to waive responses to any part of this
request if, in its sole judgment, it determines that it is in the best interests of the City to do so.
The City may require any Respondent to participate in negotiations and to submit such other
information or documentation as it may deem necessary as conditions of awarding a contract.
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The City reserves the right to va ry or waive requirements for different Respondents as shall
fit the City’s needs for a particular type of engagement or area of representation.
9. Proposal Review and Award Schedule. The following is an outline of the anticipated schedule
for proposal review and contract award:
a. Issue RFP [10/2/2018]
b. Receive proposals [10/2/2018 – 11/30/2018]
c. Complete proposal evaluation [1/15/2018] (estimate only)
d. Issue On-Call List Acceptance Letters [2/8/2018] (estimate only)
10. Release of Reports and Information. Any reports, information, data, or other material given to,
prepared by or assembled by the Consultant as part of the work or services under these
specifications shall be the property of City and shall not be made available to any individual or
organization by the Consultant without the prior written approval of the City.
11. Alternative Proposals. The Consultant may submit an alternative proposal (or proposals) that it
believes will also meet the City’s project objectives but in a different way. In this case, the
Consultant must provide an analysis of the advantages and disadvantages of each of the
alternatives and discuss under what circumstances the City would prefer one alternative to the
other(s). If an alternative proposal is submitted, the maximum l ength of the proposal may be
expanded proportionately by the number of alternatives submitted.
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Section D
FORM OF AGREEMENT
AGREEMENT
THIS AGREEMENT is made and entered into in the City of San Luis Obispo on [Month, Day,
Year] ______________ ______, _______ by and between the CITY OF SAN LUIS OBISPO, a
municipal corporation, hereinafter referred to as City, and [CONSULTANT’S NAME IN CAPITAL
LETTERS], a [Consultant’s entity type], hereinafter referred to as Consultant.
W I T N E S S E T H
WHEREAS, on October 2, 2018, City requested qualifications and proposals for on-call legal counsel;
and
WHEREAS, pursuant to said request, Consultant submitted a proposal that was accepted by City for said
services; and
WHEREAS, after review of Consultant’s proposal, City accepted Consultant onto its 2019-2024 On-
Call List in at least one practice area, which includes [List the Practice Area that the Consultant qualified
under which applies to this matter]; and
WHEREAS, the City requires professional legal services in the practice area of [Repeat the Practice Area
listed above] described further in the scope of work included in Exhibit A to this Agreement (the
“Services”).
NOW THEREFORE, in consideration of their mutual promises, obligations and covenants hereinafter
contained, the parties hereto agree as follows:
1. Term. The term of this Agreement shall be from [Month, Day, Year Agreement is to commence]
until [EITHER: acceptance of completion of said services OR Month, Day, Year to end] and the total
costs for services related to this project shall not exceed [Dollar amount approved by the appropriate
Purchasing Authority] without express written consent signed by both parties.
2. Incorporation by Reference. City Specification No. 91676 and Consultant’s proposal dated [date],
are hereby incorporated in and made a part of this Agreement.
3. City’s Obligations. For providing the Services as specified in this Agreement, City will pay, and
Consultant shall receive therefor , compensation as stated in Consultant’s proposal and confirmed in
Exhibit A to this Agreement.
4. Consultant’s Obligations. For and in consideration of the payments and agreements hereinbefore
mentioned to be made and performed by City, Consultant agrees with City to do everything required
by this Agreement, the said specification, and the under the specific scope of work included in
Exhibit A to this Agreement
5. Amendments. Any amendment, modification or variation from the terms of this Agreement shall be
in writing and shall be effective only upon approval by the City Attorney.
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6. Agreement Parties.
City: City Attorney’s Office
City of San Luis Obispo
990 Palm Street
San Luis Obispo, CA 93401
Consultant: [……………….]
[……………….]
[……………….]
All written notices to the parties hereto shall be sent by United States mail, postage prepaid by
registered or certified mail addressed as shown above.
7. Complete Agreement. This written Agreement, including all writings specifically incorporated
herein by reference, shall constitute the complete agreement between the parties hereto. No oral
agreement, understanding or representation not reduced to writing and specifically incorporated
herein shall be of any force or effect, nor shall any such oral agreement, understanding or
representation be binding upon the parties hereto. For and in consideration of the payments and
agreements hereinbefore mentioned to be made and performed by City, Consultant agrees with City
to do everything required by this Agreement, the said specification and incorporated documents.
8. Authority to Execute Agreement. Both City and Consultant do covenant that each individual
executing this agreement on behalf of each party is a person duly authorized and empowered to
execute Agreements for such party.
IN WITNESS WHEREOF, the parties hereto have caused this instrument to be executed the day and year
first above written.
CITY OF SAN LUIS OBISPO: [CONSULTANT]:
_____________________________________ _______________________________
J. Christine Dietrick, By: [Name of Authorized Representative]
City Attorney
Its: [Title of Authorized Representative]
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Exhibit A to Agreement
Detailed Scope of Work for the Services:
[To be filled out by Consultant]
Names of the individuals in the law firm assigned to provide the Services:
[To be filled out by Consultant]
Confirmation of the rates proposed for the work of the individuals named above:
[To be filled out by Consultant]
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Section E
INSURANCE REQUIREMENTS: Consultant Services
The Consultant shall procure and maintain for the duration of the contract insurance against claims for
injuries to persons or damages to property which may arise from or in connection with the performance of
the work hereunder by the Consultant, its agents, representatives, employees, or subcontractors.
Minimum Scope of Insurance. Coverage shall be at least as broad as:
1. Insurance Services Office Commercial General Liability coverage (occurrence form CG 0001).
2. Insurance Services Office form number CA 0001 (Ed. 1/87) covering Automobile Liability, code
1 (any auto).
3. Workers’ Compensation insurance as required by the State of California and Employer’s Liability
Insurance.
4. Errors and Omissions Liability insurance as appropriate to the consultant’s profession.
Minimum Limits of Insurance. Consultant shall maintain limits no less than:
1. General Liability: $1,000,000 per occurrence for bodily injury, personal injury and property
damage. If Commercial General Liability or other form with a general aggregate limit is used,
either the general aggregate limit shall apply separately to this project/location or the general
aggregate limit shall be twice the required occurrence limit.
2. Automobile Liability: $1,000,000 per accident for bodily injury and property damage.
3. Employer’s Liability: $1,000,000 per accident for bodily injury or disease.
4. Errors and Omissions Liability: $1,000,000 per occurrence.
Deductibles and Self-Insured Retentions. Any deductibles or self-insured retentions must be declared
to and approved by the City. At the option of the City, either: the insurer shall reduce or eliminate such
deductibles or self-insured retentions as respects the City, its officers, officials, employees and volunteers;
or the Consultant shall procure a bond guaranteeing payment of losses and related investigations, claim
administration and defense expenses.
Other Insurance Provisions. The general liability and automobile liability policies ar e to contain, or be
endorsed to contain, the following provisions:
1. The City, its officers, officials, employees, agents and volunteers are to be covered as insureds as
respects: liability arising out of activities performed by or on behalf of the Consultant; products
and completed operations of the Consultant; premises owned, occupied or used by the Consultant;
or automobiles owned, leased, hired or borrowed by the Consultant. The coverage shall contain
no special limitations on the scope of protection a fforded to the City, its officers, officials,
employees, agents or volunteers.
2. For any claims related to this project, the Consultant’s insurance coverage shall be primary
insurance as respects the City, its officers, officials, employees, agents and volunteers. Any
insurance or self-insurance maintained by the City, its officers, officials, employees, agents or
volunteers shall be excess of the Consultant’s insurance and shall not contribute with it.
3. The Consultant’s insurance shall apply separately to ea ch insured against whom claim is made or
suit is brought, except with respect to the limits of the insurer’s liability.
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4. Each insurance policy required by this clause shall be endorsed to state that coverage shall not be
suspended, voided, canceled by either party, reduced in coverage or in limits except after thirty
(30) days’ prior written notice by certified mail, return receipt requested, has been given to the
City.
Acceptability of Insurers. Insurance is to be placed with insurers with a current A.M. Best’s rating of no
less than A:VII.
Verification of Coverage. Consultant shall furnish the City with a certificate of insurance showing
maintenance of the required insurance coverage. Original endorsements effecting general liability and
automobile liability coverage required by this clause must also be provided. The endorsements are to be
signed by a person authorized by that insurer to bind coverage on its behalf. All endorsements are to be
received and approved by the City before work commences.
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PROPOSAL SUBMITTAL FORM
ACKNOWLEDMENT
The undersigned declares that she or he:
◼ has carefully examined Specification No. 91676, which is hereby made a part of this proposal.
◼ is thoroughly familiar with its contents.
◼ is authorized to represent the proposing Consultant.
◼ agrees to perform the work as set forth in this proposal.
❑ Certificate of insurance attached; insurance company’s A.M. Best rating: _____________.
Firm Name and Address
Contact Phone
Signature of Authorized Representative
Date
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REFERENCES
Number of years engaged in providing the services included within the scope of the specifications under
the present business name: ___________________.
Describe fully the last three contracts performed by your firm that demonstrate your ability to provide the
services included with the scope of the specifications. Attach additional pages if required. The City
reserves the right to contact each of the references listed for additional informati on regarding your firm’s
qualifications.
Reference No. 1
Customer Name
Contact Individual
Telephone & FAX number
Street Address
City, State, Zip Code
Description of services provided
including contract amount, when
provided and project outcome
Reference No. 2
Customer Name
Contact Individual
Telephone & FAX number
Street Address
City, State, Zip Code
Description of services provided
including contract amount, when
provided and project outcome
Reference No. 3
Customer Name
Contact Individual
Telephone & FAX number
Street Address
City, State, Zip Code
Description of services provided
including contract amount, when
provided and project outcome
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STATEMENT OF PAST CONTRACT DISQUALIFICATIONS
The Consultant shall state whether it or any of its officers or employees who have a proprietary interest in
it, has ever been disqualified, removed, or otherwise prevented from bidding on, or completing a federal,
state, or local government project because of the viola tion of law, a safety regulation, or for any other
reason, including but not limited to financial difficulties, project delays, or disputes regarding work or
product quality, and if so to explain the circumstances.
◼ Do you have any disqualification as described in the above paragraph to declare?
Yes ❑ No ❑
◼ If yes, explain the circumstances.
Executed on ______________________________ at ______________________________ under penalty
of perjury of the laws of the State of California, that the foregoing is true and correct.
______________________________________
Signature of Authorized Consultant Representative
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CONDENSED RE-PROPOSAL FORM
1. Name of Consultant (as it appears in the City’s Current On-Call List for Outside Counsel):
2. Practice Areas Currently Qualified Under that you wish to be considered for Carry-Forward
(Please check carefully the City’s Current On-Call List for Outside Counsel in Section A as
requests for carry-forward that do not match current qu alifications may cause your proposal to be
rejected.:
Mark Practice Areas Currently Qualified Under Mark Practice Areas Desired for Carry-Forward
Administrative Law Administrative Law
Appellate Proceedings Appellate Proceedings and writs
Affordable Housing Development Affordable Housing & Development Law
Code Enforcement Code Enforcement
Conflict Counsel Conflict Counsel
Constitutional Law Constitutional Law
Criminal Procedure Criminal procedure
Elections Law Elections Law
Eminent Domain & Inverse Condemnation Eminent Domain and Inverse Condemnation
Employment Issues & Litigation - Labor &
Employment, Pension & Benefits
Employment Issues and Litigation – Labor and
Employment, Pension and Benefits Programs
PW - Engineering, Design Prof &
Construction Contacting Issues & Lit
Engineering, Design Professional and Public
Works Contracting Issues and Litigation
Environmental Issues & Litigation, Federal &
State Regulatory Issues, Endangered Species,
Clear Air and Clean Water Acts
Environmental Issues and Litigation, Federal and
State Regulatory Issues, Endangered Species,
Clear Air and Clean Water Acts
Finances Services - Infrastructure, Financing,
Fees (Community Facility Districts,
Assessment Districts, etc.) & Taxation
Financial Services, Infrastructure, Financing,
Fees (Community Facility Districts, Assessment
Districts, etc.) and taxation
General Civil Litigation General civil litigation
General Municipal Services General Municipal Services
Land Use Issues & Litigation, including
CEQA
Land Use issues and litigation, including
California Environmental Quality Act and
wireless communications land use and regulatory
issues
Real Property Real Property
Water Rights Water Rights
3. Names of the individuals in the law firm to be assigned to provide the Services: [describe here or
attach as Exhibit A]
4. Confirmation of the rates proposed for the work of the individuals named above: [describe here or
attach as Exhibit B]
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Item 7
Meeting Date: 10/2/2018
FROM: Michael Codron, Community Development Director
Prepared By: Kyle Bell, Associate Planner
SUBJECT: IMPLEMENTATION OF THE 2018 ZONING REGULATIONS
COMPREHENSIVE UPDATE (TITLE 17 OF CITY’S MUNICIPAL CODE).
RECOMMENDATION
Adopt a resolution (Attachment A) approving the implementation of the 2018 Zoning
Regulations Comprehensive Update and status of development project applications subject to its
implementation, Ordinance No. 1650 (2018 Series).
DISCUSSION
Comprehensive Zoning Update
On September 18, 2018, the City Council voted unanimously to adopt an ordinance which
comprehensively updates the City’s Zoning Regulations, Title 17 of the City’s Municipal Code.
The Zoning Regulations Ordinance will become effective on October 19, 2018, (30 days afte r
Ordinance adoption). Broadly, a project does not “vest” until the applicant spends substantial
sums or incurs substantial liabilities in good faith reliance on an issued permit. An agency
however, can legislatively create an earlier vesting date in order to provide greater certainty and
clarity.
Some State laws though, such as the Subdivision Map Act, only allow an agency to apply the
rules, regulations and policies at the time a vesting tentative tract map is “deemed complete”
which is a term of art under the Permit Streamlining Act. The purpose of the proposed
recommendation and draft Resolution is to provide staff and the public with a clear
understanding regarding which zoning regulations apply to various projects which are at
different stages of the application and permitting process. Specifically, the Resolution states that
only the following projects are subject to updated Zoning Code regulations:
1. Planning or subdivision applications “deemed complete” on or after October 19, 2018;
2. Submittal of a complete building permit application on or after October 19, 2018;
3. Applicants may elect to have their projects processed under the provision of the new code
even if their applications were deemed complete prior to October 19, 2018.
Minor revisions to Municipal Code Chapter 2.48 (Architectural Review Commission), Advisory
Body by-laws, and other minor inconsistencies with City ordinances or policies created by the
2018 Zoning Regulations update will be processed under separate amendments.
ENVIRONMENTAL REVIEW
The project is not subject to the California Environmental Quality Act under the General Rule
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Exemption (CEQA Guidelines Sec. 15061(b)(3) because it can be seen with certainty that there
is no possibility that the activity in question may have a sign ificant effect on the environment.
Establishing the effective date of the 2018 Zoning Regulations Comprehensive Update will have
no effect on the environment.
FISCAL
There is no fiscal impact for establishing the effective date of the new Zoning Regu lations.
ALTERNATIVE
Modify the effective date of development projects – The City Council may provide
modifications to the effective date of the 2018 Zoning Regulations as it applies to specific
development applications.
Attachments:
a - Draft Resolution
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R ______
RESOLUTION NO. _______ (2018 SERIES)
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN LUIS
OBISPO, CALIFORNIA, IMPLEMENTING THE 2018 ZONING
REGULATIONS COMPREHENSIVE UPDATE (ZONING REGULATIONS
UPDATE, GENP-0327-2017)
WHEREAS, the Planning Commission of the City of San Luis Obispo conducted a
series of public hearings in the Council Chamber of City Hall, 990 Palm Street, San Luis Obispo,
California, culminating on June 27, 2018 with a recommendation to the City Council to adopt
amendments to Title 17 of the Municipal Code (Zoning Regulations) to implement the 2014
Land Use and Circulation E lement Updates; and
WHEREAS, the City Council of the City of San Luis Obispo conducted a public hearing
in the Council Chamber of City Hall, 990 Palm Street, San Luis Obispo, California on August
21, 2018, for the purpose of introducing an Ordinance to comprehensively update the Zoning
Regulations; and
WHEREAS, the City Council of the City of San Luis Obispo in the Council Chamber
of City Hall, 990 Palm Street, San Luis Obispo, California on September 18, 2018, adopt ed the
2018 Zoning Regulations Comprehensive Update; and
WHEREAS, by this Resolution, the City Council desires to provide staff and the public
with greater certainty and clarity regarding the implementation of the 2018 Zoning Regulations
Comprehensive Update.
NOW, THEREFORE, BE IT RESOLVED by the Council of the City of San Luis Obispo
as follows:
SECTION 1. Environmental Review. The project is not subject to the California
Environmental Quality Act under the General Rule Exemption (CEQA Guidelines Sec.
15061(b)(3) because it can be seen with certainty that there is no possibility that the activity in
question may have a significa nt effect on the environment. Establishing the effective date of the
2018 Zoning Regulations Comprehensive Update will have no effect on the environment.
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Resolution No. _______________ (2018 Series) Page 2
R ______
SECTION 2. Action. The following project applications shall subject to updated
Zoning Regulations as set forth in Ordinance No. 1650 (2018 Series):
1. Planning applications which have been “deemed complete” on or after October 19,
2018.
2. Submittal of a complete building permit application on or after October 19, 2018.
3. Applicants may elect to have their projects processed under the provision of the new
code even if their applications were deemed complete or submitted prior to October 19,
2018.
Upon motion of _______________________, seconded by _______________________, and on
the following roll call vo te:
AYES:
NOES:
ABSENT:
The foregoing resolution was adopted this 2nd day of October 2018.
____________________________________
Mayor Heidi Harmon
ATTEST:
____________________________________
Teresa Purrington, City Clerk
APPROVED AS TO FORM:
_____________________________________
J. Christine Dietrick, City Attorney
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the City
of San Luis Obispo, California, this ______ day of ______________, _________.
______________________________
Teresa Purrington, City Clerk
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Meeting Date: 10/2/2018
FROM: Deanna Cantrell, Police Chief
Prepared By: Chris Staley, Police Captain
SUBJECT: COUNTY OF SAN LUIS OBISPO PRESENTATION ON MENTAL HEALTH
AND DRUG AND ALCOHOL SERVICES AND PROGRAMS
RECOMMENDATION
Receive a presentation on the mental health and drug and alcohol services and programs
provided by the County of San Luis Obispo.
DISCUSSION
At the July 17, 2018 City Council meeting, after receiving a presentation on the 2016 -17 Grand
Jury report, titled Residential Detoxification in San Luis Obispo Cou nty, the Council requested a
presentation regarding an overview of mental health services and drug and alcohol
services/programs the County of San Luis Obispo provides.
Ann Robin, Behavioral Health Director will present information on services and progr ams the
County provides to improve and maintain the health and safety of individuals and families
affected by mental illness and/or substance abuse.
ENVIRONMENTAL REVIEW
Not Applicable
FISCAL IMPACT
There are no fiscal impacts associated with receivi ng the presentation.
ALTERNATIVES
There are no alternatives recommended.
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Item 9
Meeting Date: 10/2/2018
FROM: Greg Hermann, Interim Deputy City Manager
Prepared By: Molly Cano, Tourism Manager
SUBJECT: 2017-18 ANNUAL REPORT OF THE TOURISM BUSINESS IMPROVEMENT
DISTRICT
RECOMMENDATION
As recommended by the Tourism Business Improvement District (TBID) Board:
1. Receive and approve the Tourism Business Improvement District (TBID) Board’s 2017-18
annual report; and
2. Adopt a resolution of intention to levy and collect assessments within the TBID area in fiscal
year 2018-19 at the same rate as in fiscal year 2017-18.
DISCUSSION
Background
In June 2008, the Council adopted Ordinance No. 1517 establishing a tourism business
improvement district as requested by the local lodging industry. The district was formed under
the State’s Parking and Business Improvement Law of 1989, sections 36500 et seq. of the Streets
and Highways Code and codified into the City’s Municipal Code under Chapter 12.42.
Pursuant to Municipal Code Section 12.42.060 and Sections 36530 and 36533 of the State’s
Parking and Business Improvement Law, the appointed TBID Advisory Board is to submit an
annual report (Attachment A) that outlines the past year’s efforts and how the funding was used
and to what effect.
Section 36534 further requires that after the approval of the annual report, the Co uncil shall
adopt a resolution of intention (Attachment B) to levy an annual assessment for that fiscal year.
The resolution also sets a public hearing in order to receive any written or oral protests against
the continuation of the district as required by the applicable statute.
Annual Report
On September 17, 2018, the TBID Board met in a Special Meeting to finalize the 2017-18 annual
report for recommendation to the City Council (Attachment C). Public noticing for the TBID
Advisory Board meeting was performed through the posting of the agenda on the City’s website
and in the kiosk in front of City Hall by 5:00 pm on September 12, 2018. For convenience, the
agenda was also distributed to TBID constituents and stakeholders via email. The annual report
reiterates the use of the TBID funds within the defined marketing platform that guides the
strategy used to deliver on the TBID’s objective and goals. The report content includes:
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1. TBID Background and Advisory Body
2. 2017-18 Year by the Numbers
3. Strategic Plan Implementation and Program Approach
4. 2017-18 Summary of Activities
5. 2017-18 Financial Statement
6. Looking Ahead to 2018-19
7. Charts and Graphs showing various results
Next Steps
Should the City Council approve the annual report and adopt the resolution of intention, a public
hearing will be noticed for October 16, 2018. The public hearing will allow hoteliers to submit
comments, voice concerns, and protest the assessment.
As set forth in Sections 36524 and 36525 of the California Street s and Highways Code, the
Council has the ability to continue the proposed citywide TBID at this public hearing, unless oral
or written protests are received from City hoteliers that pay 50% or more of the proposed
assessments. In that event, the Council ca nnot consider continuation of the TBID in the City of
San Luis Obispo for at least one year.
Noticing Schedule
Legal notices regarding the City Council’s review and approval of the TBID annual report were
sent to TBID properties on Friday, September 21, 2018. For convenience, the link to the agenda
was also distributed to TBID constituents and stakeholders via email.
FISCAL IMPACT
The current unaudited year-end TBID Assessment Revenue for 2017-18 is $1,499,138 which is
$34,751 more than the budgeted amount. In 2018-19, the TBID projected revenue is $1,473,400
and is budgeted for program costs including staffing. $29,500, or approximately 2% of 2018-19
TBID Assessment Revenue, is budgeted to cover the City’s administrative costs associated with
collecting and disbursing the assessment.
ALTERNATIVES
The City Council may choose to not approve the report or levy the assessment. This action is not
recommended as the advisory body has fully reviewed the report and recommended the approval
to City Council in order to move forward with the Public Hearing for the Tourism Business
Improvement District.
Attachments:
a - SLOTBID Annual Report 2017–18
b - RESOLUTION OF INTENTION_2018 series_DRAFT
c - September 17, 2018 TBID Special Meeting Minutes.DRAFT
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Item 10
SLO TBID
ANNUAL REPORT
2017–2018
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2 SLO TBID Annual Report 2017-18 A Letter from the Chair
A LETTER FROM THE CHAIR
Wow, what a year! We continue to see increasing TOT collections with the 2017–18 fiscal year being up 1.9% YOY to
nearly $7.5m; up over $200k to original forecast. This was in spite of a slight decrease of 0.8% in occupancy in the
city to slightly under 71% for the year, pointing to an increase in average rate (up 2.7% to $147.41), and RevPAR (up
1.5%), to substantiate the increase in collections.
We have enjoyed great leadership from Matt Wilkins, our immediate past board chair, who continues to play a
major role in our direction as an organization. We also want to thank Kimberly Walker as she steps down from
her board position to focus on the demands from her growing business.
This year, we were fortunate to not have any major issues regarding weather or additional road closures allowing
us to focus, along with Visit California and Visit SLO CAL, on the reopening of Highway 1 in late summer. On the
other hand, we are quick to welcome our new constituents at La Quinta Inn & Suites San Luis Obispo, Hotel Serra,
and Hotel San Luis Obispo in 2019. Our landscape is changing as is the market and our focus on competing with
neighbors to the north, south, and west continues. We remain appreciative of the impact our key marketing and
social media partners provide in helping us drive visitation to our community in the years to come.
With the benefit of past successes like the “Money for a Rainy Day” program, our new focus on the “Be Here”
campaign, and the intelligence we gained from market research we did on what drives SLO Tourism are all
helping us formulate future marketing strategies to benefit all our hotel partners in the future. This research will
also help steer guests to select our destination over other non-SLO municipalities for accommodations. This new
and comprehensive strategic vision on behalf of our accommodation partners to help set them up for success is
extremely encouraging.
Our partnership with Cal Poly and the Office of Student Affairs (NTSP Program, Parent Program and the newly
developed SLO Discovery Weekend), along with our VR experience at tradeshows, all position SLO to further lead
the region in unique and inspiring marketing programs that are all part of our new 2 year marketing plan taking
us from 2018-2020. All of this could not be done without the commitment and dedication of city staff to help
provide consistency and support in the board’s efforts to further position SLO as the number one destination on
the Central Coast.
Sincerely,
Bruce Skidmore
Embassy Suites by Hilton San Luis Obispo
SLO TBID Board Chair
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Item 10
3 SLO TBID Annual Report 2017-18 Table of Contents
TABLE OF CONTENTS
Background on TBID . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
Background ............................................4
Advisory Body ..........................................4
2017–18 Advisory Board ..................................4
Advisory Body Bylaws ...................................5
2017-18 Year By the Numbers (TOT) . . . . . . . . . . . . . . . . . . .6
Strategic Plan Implementation
Year & Program Approach . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
TBID Activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8
Snapshot of the Progress ................................8
Branding & Campaign ...................................9
Website ...............................................10
Media .................................................11
Email Marketing ........................................13
Social .................................................14
Public Relations ........................................17
Travel & Tradeshows ....................................18
Special Promotions .....................................19
Guest Services ........................................20
Strategic Partnerships ..................................21
Event Promotion ......................................23
Industry Relations .....................................24
Research .............................................25
2017–18 Financial Statement . . . . . . . . . . . . . . . . . . . . . . . . .27
Income ...............................................27
Expenditures ..........................................28
Looking Ahead to 2018–19 . . . . . . . . . . . . . . . . . . . . . . . . . . .29
Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31
TOT Chart 2017–18 ......................................31
TOT Month-to-Month 2017–18 ............................31
OCC Month-to-Month 2017–18 ..........................32
ADR Month-to-Month 2017–18 ..........................32
RevPar Month-to-Month 2017–18 ........................33
Visitor Personas .......................................34
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4 SLO TBID Annual Report 2017-18 Background on TBID
BACKGROUND ON TBID
BACKGROUND
In June 2008 the City Council adopted Ordinance 1517 establishing the tourism business improvement
district (TBID) in the City of San Luis Obispo as requested by the local lodging industry. The assessment of
two percent of gross receipts for the district became effective on October 1, 2008 and the use of funds was
defined in Section 12.42.030 of the Municipal Code as follow:
“This ordinance is made and enacted pursuant to the provisions of the Parking and Business
Improvement Area Law of 1989 (Sections 36500 et. seq., of the California Streets and Highways Code).
The purpose of forming the district as a business improvement area under the Parking and Business
Improvement Area Law of 1989 is to provide revenue to defray the costs of services, activities and
programs promoting tourism which will benefit the operators of hotels in the district through the
promotion of scenic, recreational, cultural and other attractions in the district as a tourist destination.”
ADVISORY BODY
The use of the assessment fund is based on the recommendation of the Tourism Business Improvement
District advisory board that is staffed by City of San Luis Obispo hotel owners, operators, and/or managers.
The board members are appointed by the City Council and serve for an initial term of four years with the
opportunity to serve second term for a maximum of eight years.
2017-18 ADVISORY BOARD
NAME PROPERTY TERM
Bruce Skidmore (Chair)Embassy Suites 3/31/21
Kimberly Walker Granada Hotel & Bistro 3/31/21
LeBren Harris Hampton Inn & Suites by Hilton 3/31/21
Nipool Patel Lamplighter Inn & Suites 3/31/20
Pragna Patel-Muller Lexington Inn - SLO 3/31/19
Clint Pearce Madonna Inn 3/31/19
Matthew Wilkins (Past Chair)Sands Inn & Suites 3/31/20
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5 SLO TBID Annual Report 2017-18
ADVISORY BODY BYLAWS
In addition to the governing City ordinance, the TBID Board established its advisory body bylaws and further
defined its role and functions as:
The functions and duties of the TBID Board shall include, but not be limited to, the following:
A. Planning a comprehensive program to promote tourism to the City of San Luis Obispo and
prepare an annual marketing program consistent with industry goals and objectives.
B. Develop advertising and promotional programs and projects to benefit the lodging industry
in San Luis Obispo.
C. Present an annual assessment report to the City Council regarding the implemented
promotional programs and projects.
D. Perform any other lawful tasks as directed by the Council.
The Board meets monthly on the second Wednesday at 10 a.m. for its regular board meeting.
In 2017–18, the Board met in 11 regular monthly meetings. Additionally, based on the continued
implementation of the TBID 5-year Strategic Plan, the board maintained the standing subcommittees -
the Management Committee and the Marketing Committee, each is made up of three board members.
The Marketing Committee members also serve on the joint Event Promotion Committee with three
members of the Promotional Coordinating Committee to consider event sponsorship commitments.
In order to keep the lodging constituency abreast of all TBID business, the Board is assigned properties
to laisse. Each board member is responsible for communication with his/her respective group of hotels.
Staff continue to visit all properties at least once a year to personally bring TBID updates and marketing
opportunities to each property.
Background on TBIDPacket Pg. 59
Item 10
6 SLO TBID Annual Report 2017-18 2017-18 Year by the Numbers
2017-18 YEAR BY THE NUMBERS
The 2017-18 fiscal year produced continued modest growth in the tourism industry in San Luis Obispo. The
City collected nearly $7.5 million dollars (+1.9%) in transient occupancy tax (TOT) continuing the year-over-
year trend of producing the largest collection ever recorded for the City of San Luis Obispo. Additionally,
the collections slightly exceeded the City’s forecasted growth, which in turn contributed over $200,000 in
additional revenue directly into the City’s General Fund.
Although the TOT collection was strong for the City in 2017-18, for the second consecutive year the
occupancy rate in the City showed a minor decrease (-0.8%) resulting in an average annual occupancy rate
slightly under 71% for the year.
While the occupancy rate decreased, the Average Daily Rate (ADR) was up 2.7% to $147.41. With the exception
of July, every month within the year out rated the same month in the prior year. Additionally, the RevPAR,
defined as Revenue Per Available Room, grew by 1.5% to $105.15. This means that although the occupancy
was down, the lodging businesses received higher profits based on rate increases with less day-to-day
impact on the properties.
Additionally, the downtown Visitor Center, operated by the Chamber of Commerce, served nearly 85,000 in
person guests. San Luis Obispo lodging properties achieved twenty-nine impacted or near sellout weekends
in 2017-18. This is up from twenty-five in 2016-17.
2017-18 YEAR BY THE NUMBERS
See the appendix for complete graphs.
MEASUREMENT FY 2017-18 RESULT % CHANGE FROM FY 2016-17
TOT $7,498,864 1.9 %
Occupancy 70.90 %-0.8 %
ADR $ 147.41 2.7 %
RevPAR $ 105.15 1.5 %
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7 SLO TBID Annual Report 2017-18 Strategic Plan Implementation Year & Program Approach
STRATEGIC PLAN IMPLEMENTATION
YEAR & PROGRAM APPROACH
In 2017-18 the TBID continued the focused implementation of the 5-year Strategic Clarity Plan, a document
that serves as the framework for the direction and decisions made by the TBID Board for the tourism
program. The plan defines the work programs for the TBID and is used as a guide for the decisions made for
the overall promotion of San Luis Obispo. Within the plan, the TBID identified five Strategic Imperatives:
• Deliver Smart Growth
• Develop the SLO Brand
• Build Meaningful Partnerships
• Contribute to an Unforgettable SLO Experience
• Ensure Organizational Excellence
Mission
The SLO TBID builds awareness to grow tourism, serving as the voice
of San Luis Obispo.
Values
Integrity | Accountability | Adaptability | Collaboration | Determination | Innovation
Unique Role
of Value
The SLO TBID provides
the City of SLO with
comprehensive tourism
brand management
through strategic
partnerships and a robust
marketing and promotional
budget.
Vision In
SLO TBID manages the brand
for the destination of San Luis
Obispo, delivering balanced growth of
tourism, with creativity and integrity.
Vision Out
San Luis Obispo is an
unforgettable place where visitors
engage in a unique lifestyle they
aspire to, become emotionally
attached, and return for renewal.
Brand
Intention
Heart Side: Happy | Pride of Place | Inspiring | Relaxed | Rejuvenating
Head Side: Experiential | Beautiful | Artisinal | Healthy | Authentic
Strategic Imperatives
Deliver Smart Growth | Develop the SLO Brand | Build Meaningful Partnerships | Contribute to an Unforgettable SLO Experience | Ensure Organizational Excellence
Unique Value
Proposition
San Luis Obispo is an authentic and inviting California community where you can play, taste, explore, relax, and recharge.
Strategic Clarity
The elements of our Strategic Clarity are the SLO TBID’s
“North Star” for the upcoming five fiscal years, setting the
level of expectation and the tone and tenor of everything
we plan. As we move into defining specific initiatives, our
Strategic Clarity will serve as a touchstone.
Vision In
What kind of
organizational culture are
we committed to being?
Vision Out
What is the ideal future
state we will strive to
create? What are we
committed to making
happen?Mission
What is most important to
us as we strive to realize
our vision? What is the
focus of our work?Values
What are the
fundamental beliefs that
shape how we work
together to serve our
mission?
Unique Role of
Value
What unique and valuable
role do we play amongst
our peer organizations?
HOW do we provide
value?
Strategic
Imperatives
What must be
accomplished during the
planning horizon?
Unique Value
Proposition
What unique and
sustainable value does the
destination of San Luis
Obispo deliver? WHY San
Luis Obispo?
Brand Intention
WHAT is the experience
we want our destination
to be known for?
Mission
Values
Unique Role
of Value
Vision In Vision Out
Brand
Intention
Strategic Imperatives
Unique Value
Proposition
Vision In
Vision Out
Mission
Values
Unique Role of
Value
Strategic
Imperatives
Unique Value
Proposition
Brand Intention
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8 SLO TBID Annual Report 2017-18 TBID Activities
TBID ACTIVITIES
SNAPSHOT OF THE PROGRESS
• Deployed “Be Here” campaign
• 2017-19 Campaign Production
- Radio
- 360 Video & Custom VR Goggles
- Digital Ads
- Print Ads
- Photography
• Deployed “SLO Welcomes” campaign
• Sold Out “Money for a Rainy Day” Promotion
• Partnered with Visit SLO CAL on Co-Op placements and Taste Washington booth
• Developed Cal Poly Parent & NSTP Program Partnership — SLO Discovery Weekend
• New Tradeshow Booth with VR Experience
• Partnered with Horizon for a video in Times Square & Canada’s PATH Video Network
• Finished first-ever Market Research for SLO tourism efforts
• Began developing the first two-year Marketing Plan 2018-2020
In order to implement the complex marketing programs, the TBID Board and staff work closely with the
team of contractors including: AMF Media Group (formerly Barnett Cox & Associates) and Matchfire as the
marketing agencies on record, and the San Luis Obispo Chamber of Commerce for Public Relations and
Guest Service initiatives.
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9 SLO TBID Annual Report 2017-18 TBID Activities
BRANDING & CAMPAIGN
The TBID manages the tourism brand for the destination of San Luis Obispo, delivering balanced growth of
tourism, with creativity and integrity. The TBID uses the brand messaging pillars outlined below to showcase
the unique offerings in San Luis Obispo.
San Luis Obispo Brand Messaging Pillars:
• Cultural
• Culinary
• Outdoor
• Family
• Cal Poly
In fiscal year 2017-18, the TBID launched a new marketing campaign titled “Be Here”. The campaign
messaging and aesthetic was meant to inspire visitors to feel like their true self in San Luis Obispo. The
campaign creative featured statements like “Be inspired here.”, “Be bold here.”, and “Be happy here.” The
messaging was accompanied by destination images taken in the first-person perspective with the simple
call-to-action of, Be Here.
To augment the brand messaging the TBID invested in a series of virtual reality videos. That allowed the
prospective visitor to do just that, to virtually be in San Luis Obispo.
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Item 10
10 SLO TBID Annual Report 2017-18
WEBSITE
www .SanLuisObispoVacations .com
The City’s official tourism website, SanLuisObispoVacations.com is the primary marketing tool used to represent
our destination. It is designed mainly for consumers, but also serves the travel trade, meeting planners, TBID
members and media. It features robust content including a detailed calendar of events integrated with SLO
Happenings, lodging property listings for all TBID constituents including hotels and permitted homestay
properties, itinerary suggestions and features, the ShareSLO blog, and featured press coverage.
Search Engine Optimization (SEO) ensures the relevancy and success of the TBID’s website. Organic search
traffic to the site continues to stand as the top traffic channel, making up 33% of site sessions. The work is done
monthly to optimize pages with top keywords, meta tags and meta descriptions, and ShareSLO blog posts and
social content were created based on forecasted keyword and search trends. As a result, webpages now rank in
the top position on Google for San Luis Obispo searches including Bubblegum Alley, SLO Getaway, SLO Happy
Hours and Shopping.
Key 2017–18 Website Results:
• 18% increase in site sessions
• 17% increase in average monthly users
• 21% increase in referral traffic year-over-year
Highlights of Website Activities:
• Added 14 new pages and updated over 45 pages
• Continued weekly events management
• GDPR recommendations & implementation
• ADA compliance audit & Implementation
• SLO Happenings: proposal & transition
TBID Activities
345,728
293,209
260,000
270,000
280,000
290,000
300,000
310,000
320,000
330,000
340,000
350,000
2017-2018 2016-2017
Sessions
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11 SLO TBID Annual Report 2017-18
MEDIA
The TBID paid media focus remained targeted in 2017-18 to dedicated geographic markets including Los
Angeles, San Francisco, San Jose and San Diego. In addition, through county coordinated co-op advertising
opportunities, the TBID expanded into new flight markets in Denver, Colorado and Seattle, Washington.
Paid media was heavily dedicated toward digital display, mobile, email targeting and SEM. Programmatic and
behavioral retargeting led to the highest performing campaign to-date. By using geo-proximity targeting
in the digital media buy, which uses latitude and longitude to capture mobile device data, the TBID had the
ability to capture late bookings and win over the weekend warriors making lodging property decisions while
they are traveling near or through the area.
The 2017-18 paid media strategy:
• Focused on drive markets and new flight markets
• Continued the successful digital campaign which includes programmatic, behavioral, email, and
geo-proximity targeting & SEM
• Increased budget for co-ops through SLO CAL in order to expand reach and maximize dollars
• Further experimented with traditional media including print & digital advertorials, visitor guides and
FM/streaming radio
• Increased video pre-roll placements and decrease length of video
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12 SLO TBID Annual Report 2017-18
Print Advertising
Limited print advertising placements were continued in the TBID’s media
mix the 2017-18 fiscal year. Traditional print campaigns are an important tool
to reach niche market visitors primarily in the mature demographic and to
reinforce travel inspiration and build brand awareness for the destination.
For the most part, the TBID placed print ads only in cooperative advertising
campaigns with regional partners like Visit SLO CAL and Central Coast Tourism
Council (CCTC).
• SLO County Visitors Guide
• Horizon Travel & Lifestyle Magazine advertorial
placed in Wall Street Journal
• CCTC Map
Outdoor
In fiscal year 2017-18, the TBID participated for the second time in
an outdoor media advertising opportunity with Horizon Travel. The
Board opted to pursue this opportunity again this year based on the
success and direct return from the initial run three years ago.
• Times Square Video partnership with Horizon
- 2,000,000+ Impressions
• Canada PATH Video Network partnership with Horizon
-3,000,000 Impressions
TBID Activities
CUMULATIVE DIGITAL ADVERTISING MEASUREMENTS
Total Number of Digital Ad Impressions 15,573,582
Total Number of Clicks 509,750
• TripAdvisor
• Horizon advertorial
(available online)
• Programmatic Display &
Gmail Targeting
• SEM
• YouTube video pre-rolls
• Pandora
• BANG advertorial
& digital buy
All print and digital advertising is directed toward the website or the toll-free phone number for more information on San Luis Obispo.
Digital Media
Online programmatic campaigns are the most effective marketing
and advertising tool to target the drive markets in California for
leisure travelers to San Luis Obispo. The TBID continues to use
branded advertising to maximize online reach for the promotion
of San Luis Obispo through strategic placement on top travel and
lifestyle sites through a programmatic digital advertising program.
In 2017-18, the advertising program for the TBID was focused
on the mix of digital display that hit key websites to target the
right customer, email targeting, and the use of video pre-roll and
streaming music services like Pandora.
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13 SLO TBID Annual Report 2017-18 TBID Activities
EMAIL MARKETING
The TBID continued to utilize email marketing activities through the newsletter to communicate regularly
with potential visitors on activities in SLO to build brand loyalty and encourage repeat visitation and an
extended length of stay. The newsletter promotes upcoming events and special promotions as well as
compliments our seasonal advertising campaigns and partnerships.
This year the TBID continued their focused attention on enhancing their email marketing efforts beyond the
monthly newsletter. Their investment in marketing automation continued to garner new email subscribers
through the TBID site with over 1,900 new subscribers in 2017–18. They continued the Welcome Series to
acknowledge new subscribers which achieved a 57% open rate (compared to industry average of 20%). And
they continued the Hotel Page Abandonment series which sent visitors a personalized email if they left
hotel pages without taking action. This series achieved a 53% open rate including replied responses seeking
additional support or commenting on their trip to the area after receiving the personalized email.
Highlights:
• 15% increase in database size
• 1,930 submitted through new email sign-up form
• 5 SLO Vacations’ e-newsletters
• 2 ongoing, automated emails based on user behavior
• 2 targeted emails for Money for a Rainy Day promotion
• 1 targeted email for SLO 360 digital experience
• 5 promotional emails for partnerships & events
NEWSLETTER ACTIVITY MEASUREMENTS
Total Number of
Newsletters Sent 17
Database Size 26,744
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14 SLO TBID Annual Report 2017-18 TBID Activities
SOCIAL
This year, the TBID continued to captivate ShareSLO fans and grow their social media footprint through great,
engaging content. They continued to leverage user-generated content in 2017-18, along with adding TBID
created content including short form videos and a new SLO Welcomes series using #SLOWelcomes. With an
emphasis on engaging site content, the TBID drove social traffic to SanLuisObispoVacations.com by linking
to relevant content whenever possible.
ShareSLO continues to maintain a network of engaged social fans on Facebook, Twitter and Instagram. The
total social media engagements across all platforms was 193,834 – with Instagram out performing other
channels by early double.
The ShareSLO blog, featured on SanLuisObispoVacations.com continues to perform exceptionally well as
a source to drive traffic to other sections of the website. In addition to general content each month, the
ShareSLO blog featured dedicated campaigns including: SLO in the News, SLO Welcomes, Seasonal Things
To Do, Romantic Getaway, Traveling with Kids, Sustainable Travel in SLO.
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15 SLO TBID Annual Report 2017-18
2017-18 Social Activities Included:
• Continued to focus on captivating user generated content and videos,
driven by the “local perspective” content strategy
• Consistent, daily community management
• Cross-promotion on Cal Poly social channels
• Collaboration with RaceSLO on Ambassador Toolkit
• Launched pilot program with local influencers: Instagram Takeover
• Participated in 4 Visit CA sponsored Twitter chats #PassionPassport, #DreamEats, #Kidifornia,
#CaliforniaWild
• Created & uploaded 9 new videos to ShareSLO’s YouTube channel Pride in the Plaza, Bubblegum
Alley, SLO Welcomes, Top 5 Activities for Cal Poly Parents & Supporters, Cheap Eats in SLO
Instagram
144,637
Facebook
41,673
Twitter
7,524
193,834
Total Social Media
Engagements
TBID Activities
SHARESLO PROGRAM MEASUREMENTS
Total Number of Blog Posts 37
Total Number of Fans 120,350
Total Hashtag Uses (Instagram & Twitter only) 34,847
Total Video Views (YouTube)41,863
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16 SLO TBID Annual Report 2017-18 TBID Activities
Paid Media Results 2017–18 2016–17 % Change
FACEBOOK
Website
Conversions
Link Clicks 130,559 53,887 142%
Actions 225,313 150,966 49%
Impressions 4,758,629 3,294,166 44%
Avg. CTR (All)2.87% 2.26%27%
Avg. CTR (Link)2.61% 1.33%96%
Promoted
Posts
Total Reach 712,945 953,384 25%
Total
Engagements 232,671 102,527 127%
Paid Social Media
In 2017–18 the TBID continued to invest in paid social media to enhance the effectiveness and reach of the
ShareSLO brand on Facebook. Adding a paid element to the posts has helped to expand the reach and
increase engagement among ShareSLO fans, followers, and friends. Paid promotion on social media is very
cost effective for the TBID and provided the ability to extend the promotion of San Luis Obispo almost year-
round. Paid social media included ads to drive website conversation and prompted posts.
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17 SLO TBID Annual Report 2017-18
PUBLIC RELATIONS
In 2017-18, the TBID and PCC continued to jointly hold a contract with the San Luis Obispo Chamber of
Commerce for Public Relations efforts. On behalf of the City’s community promotions program, the SLO
Chamber is responsible for establishing professional relationships with media outlets and journalists in
various markets to build and maintain awareness of San Luis Obispo as a travel destination.
The 2017-18 contract elements with the SLO Chamber for Public Relations included: pitching to media,
bringing in media, coordinating media trips, sending out media releases, responding to natural media
inquiries, use of the Chamber’s photography library for editorial requests and press releases, planning and
executing press trips and developing media kits.
This focused PR effort continued to prove success for San Luis Obispo. During the 2017-18 fiscal year, the
PR activities generated at least 268 total mentions or media placements that highlighted San Luis Obispo in
international, national, regional and even local publications. Top media coverage included: New York Times,
Guardian, LA Times, Architectural Digest, Seattle Met, Alaska Airlines, National Geographic Explorer, Atlantic,
Inc., and Goop.
Additionally, coordinated media visits or press trips were secured to promote the destination with the goal
of earning valuable editorial coverage. In fiscal year 2017-18, nearly 40 media outlets, both domestic and
international were hosted in San Luis Obispo.
Best of Lists
• Happiest places in the US
• Most charming towns & small cities in CA
• Most tourist-friendly cities in the U.S.
• Cities that can survive an apocalypse
• Great CA fall trips
• Secret Wine Country Escapes
• Thanksgiving weekend getaways to take this
year
• Most Underrated City in California
• Most joyful places to spend the holidays in the
U.S.
• Must-visit stops in northern CA
• The world’s sexiest destinations
• Top brewery visits of 2017
• College towns that parents won’t want to
leave
• CA’s best adventure towns
• Best small towns to visit on a road trip of
America
• Most Underrated Stops on Your California
Road Trip
TBID Activities
PUBLIC RELATIONS MEASUREMENTS
Number of Mentions 268
Potential Reach 893,256,039
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18 SLO TBID Annual Report 2017-18
TRAVEL & TRADESHOWS
Consumer Travel Shows
The TBID continues to maximize the consumer travel show strategy. Consumer shows provide the TBID an
opportunity to take San Luis Obispo on the road to key markets. In 2017-18 four consumer tradeshows were
attended – two as San Luis Obispo initially and two in cooperation with other regional partners.
The two individual shows were the San Diego Travel & Adventure Show and the Denver Travel & Adventure
Show, and the two cooperative shows were Los Angeles Magazine Food Event in partnership with SLO Wine
Association and Taste Washington with Visit SLO CAL. At these shows, the booth featured key information
on San Luis Obispo including lodging information, maps and upcoming events – and showcased the new
virtually reality experience for San Luis Obispo. Shows were selected based on their anticipated attendance,
quality of attendees, and target drive and fly market location. Booth visitors were presented with the
opportunity to enter to win a SLO Getaway sweepstakes.
TBID Activities
CONSUMER TRADE SHOW MEASUREMENTS
Number of Shows Attended 4
Newsletter Registrations Collected 1,229
Industry Tradeshows
For the second consecutive year, 2017–18 the TBID participated in the industry tradeshow IPW. The U.S. Travel
Association’s IPW is the travel industry’s premier international marketplace and the largest generator of travel
to the U.S. The TBID had previously participated in 2011 and 2012 but had since declined to focus on consumer
only efforts. However, starting in 2017 and again in 2018, the TBID Board made a strategic decision to partner
with Visit SLO CAL at the show. During the three-day show booked with intensive pre-scheduled business
appointments, the TBID met with over 55 representatives interested in booking travel to San Luis Obispo.
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19 SLO TBID Annual Report 2017-18
SPECIAL PROMOTIONS
Money for a Rainy Day
In 2017-18, the TBID Board ran for the third year a special promotional offer designed to drive overnight
stays in the City of San Luis Obispo during the slowest months of the year. Through the promotion, visitors
were required to book two consecutive nights at a lodging property in the City of San Luis Obispo between
January – March 2018 and they would receive a $100 cash to spend how they choose. As a result, the
promotion garnered 1,192 room nights during January through March.
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20 SLO TBID Annual Report 2017-18 TBID Activities
GUEST SERVICES
Through a dedicated contract with the TBID, the San Luis Obispo Chamber of Commerce provides a suite of
guest services to the TBID. In 2017-18 this included:
• Provide dedicated customer service for San Luis Obispo City hotels at the Downtown Visitor Center.
• Provide a 800-number separate phone line exclusively for the TBID. Only SLO TBID properties will
be recommended through this phone line. Provide staff to respond to a TBID-only phone line during
Visitor Center Hours and return after hours phone calls.
• Provide dedicated customer service on SanLuisObispoVacations.com with a Live Chat feature.
*Trialed from August to October
• Perform “hotel availability call arounds” and keep a record of current availability
for all SLO City hotels.
• Educate local hoteliers about the hotel availability program and how they may best utilize it.
During fiscal year 2017-18, Visitor Center staff contacted every TBID property each week and maintained
a record of which hotels were sold out and which have availability for each Thursday, Friday and Saturday
as well as impacted weekdays throughout the year to help guests, who would otherwise need to call each
property on their own to find a room in SLO. This service also allowed for TBID properties to refer their clients
directly to the Visitor Center for centralized guest services. In addition, this information was widely utilized to
assist visitors to the Visitor Center in keeping the traveler in the City of San Luis Obispo. Since July, 2017, the
Chamber was able to make use of this availability information in conjunction with TBID marketing materials
to refer SLO TBID properties nearly 15,000 times.
In addition, the Chamber is contracted to answer each call made to the TBID’s 1-877-SLO-TOWN number,
which is serves as a response tool to the TBID’s advertising efforts and digital presence. This creates the
option for a ‘real person’ to assist in trip planning, ensuring that travelers seeking personal guidance have a
friendly, live voice to shape their experience of San Luis Obispo before even arriving. The telephone number,
1-877-SLO-TOWN, is a separate line that rings in the Chamber and is used solely to refer and promote TBID
properties. During fiscal year 2017-18 over 990 calls were answered on the 1-877-SLO-TOWN line, an increase
of 9% over the prior year. Much of this is attributed to the seasonal promotions and fulfilment.
Packet Pg. 74
Item 10
21 SLO TBID Annual Report 2017-18
STRATEGIC PARTNERSHIPS
The TBID collaborates with numerous community partners and industry nonprofit organizations in marketing
San Luis Obispo as a destination which makes the TBID more efficient in promotional activities. The TBID’s
strategic partnerships allow the marketing agencies to build relationships with the organizations below,
elevating the destination as a whole. Promotional opportunities with each organization give the TBID new
platforms and audiences to build brand awareness. Top partnerships achievements include:
Cal Poly Athletics
• TBID maintains the exclusive hotel industry sponsor to advertise with Cal Poly Athletics
• TBID hosted nearly 605 room nights for visiting teams, recruits, and coaches
• ShareSLO first pitch throws at Cal Poly baseball games
• CP Athletics Facebook page posts
• Banner ad in ongoing Athletics newsletters
• Cal Poly Alumni E-blast & Alumni Getaway Giveaway
• Radio spots for basketball
• Homecoming game ticket giveaway
• New rotating graphics submitted for LED banner at Mott Gym
• Soccer Visiting Teams Guide
• ShareSLO Track & Field Meet
• Program ad
• :15 scoreboard video using new footage
SLO Wine
• Deployed e-newsletters to over 12,000 subscribers that included TBID content, logo, and links
• Hosted travel, lifestyle, wine writers in San Luis Obispo for various media visits resulting in media
coverage in: Wine Enthusiast, SF Gate & SF Chronicle, USA Today, LA Time, 805 Living, Chicago
Tribune
• The “Stay” page on SLOwine.com garnered over 30,000 views
• Partnered to host an integrated marketing experience at
LA Magazine’s The Food Event in October 2017
• Public Relations outreach efforts resulted in Wine Enthusiast naming SLO
Top 10 Wine Destination in the World
TBID ActivitiesPacket Pg. 75
Item 10
22 SLO TBID Annual Report 2017-18
STRATEGIC PARTNERSHIPS (CONT .)
Cal Poly Office of Student Affairs: Parent Program & New Student and Transition Program
Cal Poly New Student & Transition Programs (NSTP) sees over 50,000 guests of students and their families
between Open House, Student Life Orientation Days, and Week of Welcome annually. Through this
partnership in 2017-18, the TBID partnered with NSTP to engage and connect with our new students and their
families from the college acceptance time to orientation. In addition to website presence and logo inclusion,
the TBID activations include representation at the following events:
• Open House
• SLO Days
• Week of Welcome/Move-in Weekend
The Cal Poly Parent Program strategic partnership was a new for 2017-18. The TBID together with the Parent
Program created a series of new events called SLO Discovery Weekends that provide intimate weekend
gatherings in SLO for small groups of parents and families. During the pilot year, two SLO Discovery Weekend
sessions were held.
TBID ActivitiesPacket Pg. 76
Item 10
23 SLO TBID Annual Report 2017-18
EVENT PROMOTION
In 2017–2018, the TBID sponsored, promoted, and was represented at local events of different shapes and
sizes. Over the course of the year, the TBID continued to shape an event strategy to ensure all SLO TBID-
sponsored events are well-aligned with the brand, and that expectations and best practices were clear.
These guidelines allowed the TBID to reach visitors before, during, and after an event takes place, which in
turn arms the TBID with the tools we need to leverage events to put heads in beds.
In 2017–18, the TBID continued their approach to supporting a few of the sponsored events through
agency support in campaign development, creative and media buys. Instead of simply funding out-of-area
marketing, the TBID dedicated their sponsorship dollars along with the marketing agency time to help
create and manage the out-of-area promotional campaigns. This strategy was successful for the TBID
and the events.
TBID Sponsored Events:
• SLO Craft Beer Fest
• SLO Wine Roll Out the Barrels
• SLO Marathon & Half
• Festival Mozaic’s Winter Mezzo
• SLO Film Fest
• Sustainable Ag Expo
• Mission College Prep Winter Classic
• Battle of the West - Grass Volleyball Tournament
TBID Activities
EVENT SPONSORSHIP MEASUREMENTS
Number of Events Sponsored 7
Estimated Total Number of Event Attendees
Reached through Sponsorship 20,000
Total Sponsorship Investment $ 118,000
Packet Pg. 77
Item 10
24 SLO TBID Annual Report 2017-18
INDUSTRY RELATIONS
Visit California
The Visit California partnership has been critical in the growth of our brand within the California Tourism
product. San Luis Obispo has received coverage though the marketing activities performed by Visit California
including travel trade, press, and industry outreach. Monthly submissions are uploaded to Visit California
for media outreach, trade contacts, and newsletter content. Additionally the TBID maintains ongoing
coordination to keep City of San Luis Obispo destination page up to date. ShareSLO also participated in Visit
California sponsored Twitter chats. The TBID attended the Visit California Outlook Forum educational event
in the spring.
Central Coast Tourism Council
The Central Coast Tourism Council (CCTC) is an organization of tourism and hospitality professionals whose
marketing efforts accomplish collectively what no single tourism entity can do alone—promote the entire
California Central Coast as a destination and maximize our members’ tourism revenue. The CCTC serves
as the Central Coast’s voice in Sacramento, and partners with California Tourism’s global marketing and
advertising campaigns. The TBID is actively involved in CCTC with the Tourism Manager as the President and
Regional Board Member. In 2017-18, the TBID leveraged the CCTC activities through media and trade leads,
blog and social presence, and international outreach.
SLO CAL
The TBID maintains participation with SLO CAL by having two representatives on the Board of Directors
and the Tourism Manager on the Marketing Committee. The TBID Board leverages the partnership with
Visit SLO CAL to promote San Luis Obispo on a national and international level- beyond the local and state
reach the TBID’s marketing plan focus to achieve. The TBID’s participation in Visit SLO CAL also encompasses
group sales, film commission, county-wide public relations, and county-wide special events like Restaurant
Month and Wine Month. In 2017–18, the TBID partnered with Visit SLO CAL on many initiatives including:
participation in IPW, Taste Washington, cooperative research studies, and social retargeting co-op ads.
TBID ActivitiesPacket Pg. 78
Item 10
25 SLO TBID Annual Report 2017-18 SLO TBID Annual Report 2017-18
RESEARCH
In 2017–18 the TBID invested in various research projects to better understand the visitor impact and behavior
in San Luis Obispo.
Visitor Volume & Economic Impact
Through a partnership with Visit SLO CAL, the TBID invested in a study to identify the annual volume of
visitors to the city of San Luis Obispo and the economic impact those visitors. The study concluded that
tourism is a major contributor to the San Luis Obispo economy. In 2017, the 1.4 million visitors to San Luis
Obispo spent $338 million in the city – with a total economic impact of $438 million in direct, indirect and
induced impacts. Visitor spending generates income, jobs, and tax revenue. Since 2014, visitor spending has
increased by 9.1% in the city of San Luis Obispo.
In 2017, the city welcomed 1.4 million visitors to San Luis Obispo. The study shows that overnight visitors
outpaced day visitors in 2017, to nearly 1 million visits a 4.8% growth, while day visitors increased 1%
registering 500,000 visits. Altogether, since 2014 the total visits to San Luis Obispo have increased by 7.2%.
27%
23%19%
9%
8%
14%
Source: Tourism Economics
$93m of
spending on
Lodging
$339m in
total visitor
spending
$79m of
spending on
Food and
beverage
$46m of spending on
Local transportation
$30m of spending on
Recreation
Visitor spending in San Luis Obispo, 2017
Dollars, millions and percent of total
$64m of spending on
Retail
$27m of spending on
manufacturing
(wineries)
Visitor spending in San Luis Obispo
| Tourism Economics 13
Visitors to San Luis Obispo spent nearly
$338.4 million in 2017.
Note: Lodging spending includes dollars spent on second homes
Packet Pg. 79
Item 10
26 SLO TBID Annual Report 2017-18 SLO TBID Annual Report 2017-18
RESEARCH (CONT .)
Market Research
In the spring of 2018, the TBID completed a comprehensive market research report with the goal to
determine:
1. If SLO City is losing visitors to neighboring destinations in SLO County
2. Find out why people visit SLO City
3. Determine what channels visitors are using to make travel decisions
4. Segment our visitors into personas to better understand where more opportunity exists
within our target demographic
The methodology included 200 intercepts surveys in San Luis Obispo, Pismo Beach and Paso Robles; 800
online surveys targeted in drive markets to people who have visited SLO County; 200 Denver and 200
Seattle online surveys to assess awareness and intent to travel; and persona segmentation on more than
20,000 people who have expressed interest in visiting SLO by signing up for our email database. From the
research, the TBID inferred the following: that the city is losing some heads in beds to neighboring beach-
front destinations and to Paso Robles for wine/culinary focused visitors; surveys showed a general lack of
awareness of our destination, or lack of awareness of activities within our destination; and results showed a
lack of consideration of SLO as a vacation destination. With this information, the TBID is poised to adjust the
marketing strategy to differentiating the SLO experience and focusing on targeted personas to increase the
share of visitors who are specifically interested in what San Luis Obispo has to offer.
The City of San Luis Obispo visitor…
• Travel as couples
• Median age 44.5
• 73% college graduates
• 38% have HHI of $150K+ per year
• Majority travel without children
See appendix for detailed persona information
Packet Pg. 80
Item 10
27 SLO TBID Annual Report 2017-18
2017-18 FINANCIAL STATEMENT
2017-18 Financial Statement
INCOME SOURCE 2017–18
TOT Revenue Assumption (Revised with Supplement)$7,294,000
TBID Assessment (20% of TOT Revenue) $1,458,800
2016–17 Requested Carryover $100,000
2016–17 Fund Balance $332,800
TBID Fund Reserve $100,000
TBID Program Budget $1,891,600
INCOME
Packet Pg. 81
Item 10
28 SLO TBID Annual Report 2017-18 SLO TBID Annual Report 2017-18
EXPENDITURE ALLOCATED
Operations/Staffing
Administration Overhead (2% of TBID
Assessment)$29,176
Staffing (1 FTE & .75 FTE)$215,000
Contracts & Marketing Projects
AMF/Matchfire - Marketing Contract $833,700
Chamber of Commerce - Public Relations $51,000
Chamber of Commerce - Guest Services $42,000
Chamber of Commerce - Media Monitor $8,400
CCTC Black Diamond Co-op $1,200
FAM Trip Hosting (Media & Influencers)$11,000
AMF/Matchfire - Events Calendar Development $41,000
AMF/Matchfire - Promotional & Collateral Items $30,500
Partnerships
Cal Poly Athletics $96,500
SLO Wine $18,000
SLO Wine Rooms $3,000
Cal Poly Student Affairs $20,000
Events Promotion
General Events Promotion $120,500
Event Activation $2,000
Tradeshows
Tradeshows & Travel Shows $45,000
Tourism Conferences $6,000
Tourism Organizations/Research
Central Coast Tourism Council Membership $1,000
Smith Travel Report $3,000
Marketing & Persona Research Project $58,800
Support/Meetings
Tourism Program Expenses $7,000
Total Allocated Expenditure $1,643,776
*This figure represents the total allocated expenditures.
The difference will be available for carryover to the 2018-19 program budget.
EXPENDITURES
Packet Pg. 82
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29 SLO TBID Annual Report 2017-18 Looking Ahead to 2018-19
LOOKING AHEAD TO 2018–19
As the TBID moves into 2018–19, the Board is committed to the continued implementation of the final
components of the 5-year Strategic Clarity Plan. In the next fiscal year, the Board will work through the
process to review the accomplishments of the current plan and complete the develop of the next TBID
Strategic Plan.
The TBID will also begin the implementation of the new two-year marketing plan. Although it’s a year, AMF
and Matchfire will thoroughly review, modify and update the plan each fiscal year as needed to ensure the
TBID marketing efforts remain relevant and effective. It is imperative to acknowledge trends, be observant of
growth or decline and make changes according to the current tourism climate on an ongoing basis.
The SLO TBID Marketing Plan coupled with the SLO TBID Strategic Clarity Plan provides a foundation for
building the City of SLO tourism brand and establishing real tactics for consistently improving tourism in the
City of San Luis Obispo.
The highest priority Strategic Clarity Plan initiatives for the 2018–2019 fiscal year, continue to be:
• Deliver Smart Growth
• Develop the SLO Brand
• Build Meaningful Partnerships
• Contribute to an Unforgettable SLO Experience
Packet Pg. 83
Item 10
30 SLO TBID Annual Report 2017-18 Looking Ahead to 2018–19
LOOKING AHEAD TO 2018–19 (CONT .)
The key program activities include:
• Implementation of the 2018-20 Marketing Plan
• Address the research findings by shifting our targeting, both geographically, demographically and
psychographically, and incorporating a more focused message surrounding things to do in SLO
• Grow new geographic markets including Seattle
• Add assets to the campaign library, including additional first-person photography and a new first-
person tourism video
• Better target new audiences with relevant content and reengage existing audiences with relevant
content to create repeat visitors
• Create and deploy an influencer marketing strategy that shares real-time, authentic SLO experiences
with social media audience
• Integrate SLO Happenings as part of the ShareSLO campaign making it an ongoing weekly inclusion
in editorial calendars
• Leverage dedicated promotions funds to attract fall and winter stays and set aside funds for special
opportunities to attract specific audiences out of market
In addition, the TBID is looking forward to growing the district membership, to include new hotel properties
coming into the City of San Luis Obispo.
Packet Pg. 84
Item 10
31 SLO TBID Annual Report 2017-18 Appendix
APPENDIX
TOT CHART 2017-18
TOT MONTH TO MONTH 2017-18
0
20
40
60
80
100
2017-182016-17
JunMayAprMarFebJanDecNovOctSeptAugJuly
0
200000
400000
600000
800000
1000000
2017-182016-17
JunMayAprMarFebJanDecNovOctSeptAugJuly
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
2017-182016-172015-162014-152013-142012-132011-122010-112009-102008-09
0
20
40
60
80
100
2017-182016-17
JunMayAprMarFebJanDecNovOctSeptAugJuly
0
200000
400000
600000
800000
1000000
2017-182016-17
JunMayAprMarFebJanDecNovOctSeptAugJuly
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
2017-182016-172015-162014-152013-142012-132011-122010-112009-102008-09
Packet Pg. 85
Item 10
32 SLO TBID Annual Report 2017-18 Appendix
OCC MONTH TO MONTH 2017-18
ADR MONTH TO MONTH 2017-18
0
20
40
60
80
100
2017-182016-17
JunMayAprMarFebJanDecNovOctSeptAugJuly
0
2000004000006000008000001000000 2017-182016-17
JunMayAprMarFebJanDecNovOctSeptAugJuly
010000002000000300000040000005000000600000070000008000000 2017-182016-172015-162014-152013-142012-132011-122010-112009-102008-09
0
30
60
90
120
150
2017-182016-17
JunMayAprMarFebJanDecNovOctSeptAugJuly
0
50
100
150
200
2017-182016-17
JunMayAprMarFebJanDecNovOctSeptAugJuly
Packet Pg. 86
Item 10
33 SLO TBID Annual Report 2017-18 Appendix
REVPAR MONTH TO MONTH 2017-18
0
30
60
90
120
150
2017-182016-17
JunMayAprMarFebJanDecNovOctSeptAugJuly
0
50100150200 2017-182016-17
JunMayAprMarFebJanDecNovOctSeptAugJuly
Packet Pg. 87
Item 10
34 SLO TBID Annual Report 2017-18 Appendix
TRAVEL AS
COUPLES
The City of
San Luis Obispo
Visitor…VISITOR PERSONAS
MEDIAN AGE 44.5
Age breakdown nearly even between
U–35, 35–54, 55+
73% COLLEGE
GRADUATES
38% HAVE HHI OF
$150K+ PER YEAR
MAJORITY TRAVEL
WITHOUT CHILDREN
YOUNG DIGERATI UPPER CRUST
The residents of Money & Brains
seem to have it all—high incomes,
advanced degrees, and sophisticated
tastes to match their credentials.
Many of these city dwellers are
married couples with few children
who live in fashionable homes on
small, manicured lots with expensive
cars in the driveway.
Movers & Shakers are America's
business class, a wealthy suburban
world of dual income couples who
are highly educated, typically
between the ages of 45-64. Given
its high percentage of executives
and white collar professionals,
there's a decided business bent to
this segment as they enjoy reading
business publications and visits to
business oriented websites.
Young Digerati are tech-savvy and
live in fashionable neighborhoods
on the urban fringe. Auent and
highly educated, Young Digerati
communities are typically filled with
trend apartments and codos,
fitness clubs and clothing
boutiques, casual restaurants and all
types of bars, from juice to coee
to microbrew. Many have chosen to
start families while remaining in an
urban environment.
The nation's most exclusive address,
Upper Crust is a haven for wealthy
empty-nesting couples over the
age of 65. This segment has a high
concentration of residents earning
over $100k per year, and many
posess a post-graduate degree.
They have an oppulant standard of
living—driving expensive cars and
frequently eating out and traveling.
Why Money & Brains matter for SLO…
There are more Money & Brains
residents in California than anywhere
else in the United States, and they
happen to live just a quick drive away in
the Bay Area. They’re familiar with SLO
and make up the largest portion of our
interest list to-date. They may have
attended Cal Poly, and perhaps their
kids did, too. But now that they’re
empty nesters, this group is ready to
travel and has money to spend. They’re
likely to put SLO on the list for its
cultural and culinary experiences, and
it’s just a short distance from home.
Why Movers & Shakers
matter for SLO…
This business class has the most
disposable income of SLO’s top 4
personas. They make up the second
largest group in our interest database,
and there’s good reason: Movers &
Shakers are just a hop, skip, and a jump
away in Marin County. They’re mostly
empty nesters, but may have some
older children in the house who aren’t
likely to travel with them. Highly
educated, the Movers & Shakers are
looking for new experiences, and SLO
has everything to oer them.
Why Young Digerati matter for SLO…
These auent 40-somethings lead
busy lives, and want a getaway that’s
quick, easy, and somewhat familiar.
They’ll likely have kids in tow when they
make their way from the Bay Area, and
will need kid-friendly suggestions for
restaurants, breweries, wineries, and
other things to do. They travel to
explore together, prioritizing
experiences the whole family can enjoy
over kids-only attractions. They’ll seek
the outdoors, new and hip things to do,
and photo-worthy moments with their
loved ones.
Why Upper Crust
matter for SLO…
Upper Crust residents have seen and
done it all: they want to go where the
crowds don’t go, and collect intimate
moments, not Instagram photos.
They’ll be looking for a laid back but
sophisticated experience, which is
just what SLO has to oer. Culinary,
wine (specifically chardonnay),
shopping and culture will appeal to
this class. And if they come with
friends, a round of golf may also be
on the agenda.
MONEY & BRAINS MOVERS & SHAKERS
Reasons for
Visiting…
Family Trip or
Getaway Weekend
Relaxation, Weather,
Restaurants, Scenery,
Sightseeing,
Outdoor Activities
Attractions: Downtown,
Mission Plaza, Creek Walk,
Bubblegum Alley, Cal Poly,
Hiking Biking Trails
Proximity to the coast
or visit new place
Cross Visits…
MORRO BAY
Intercept interviews in
City of SLO indicated that
visitors may stay in Morro
Bay, although visit SLO
Of other destinations to
visit, Morro Bay ranked
highest, followed by Avila
Beach and Pismo Beach
Words/Phrases
Used to
Describe SLO…
Beautiful
55%—Appears in Brand Intention
Relaxing
10%—Appears in Brand Intention
Friendly
8%
Fun
Peaceful
Serene
Online Survey: Beautiful,
Picturesque, Relaxing, Fun,
College Town, Quaint, Peaceful,
Serene, Friendly
Midlife success
HHI $128k, 35-54, mostly with
kids in household
Highest index in San Francisco and
Santa Clara Counties
Listens to CBS radio
Watches football and basketball
Reads print edition New York Times
and uses iPhone
Auent, empty nests
HHI $113k, mostly without
kids in household
Highest Index in Marin County
Listens to news radio, classical, jazz
Reads print edition of Wall Street
Journal and New York Times
Watches Fox Business Network and
Golf Channel
Auent, empty nests
HHI $129k+, age 45-64, mostly
without kids in household
Highest index in Marin County
Listens to news radio, CBS sports,
adult alternative and talk/personality
Reads newspaper on iPad
Reads Wall Street Journal
and New York Times
Auent, empty nests
HHI $105k, Age 55+, mostly without
kids in household
Highest index in San Mateo, San
Francisco, Santa Clara
Listens to news radio, jazz and
classical
Reads New York Times, paper
edition, and Wall Street Journal
Watches basketball
Packet Pg. 88
Item 10
35 SLO TBID Annual Report 2017-18 SLO TBID Annual Report 2017-18
TRAVEL AS
COUPLES
The City of
San Luis Obispo
Visitor…VISITOR PERSONAS
MEDIAN AGE 44.5
Age breakdown nearly even between
U–35, 35–54, 55+
73% COLLEGE
GRADUATES
38% HAVE HHI OF
$150K+ PER YEAR
MAJORITY TRAVEL
WITHOUT CHILDREN
YOUNG DIGERATI UPPER CRUST
The residents of Money & Brains
seem to have it all—high incomes,
advanced degrees, and sophisticated
tastes to match their credentials.
Many of these city dwellers are
married couples with few children
who live in fashionable homes on
small, manicured lots with expensive
cars in the driveway.
Movers & Shakers are America's
business class, a wealthy suburban
world of dual income couples who
are highly educated, typically
between the ages of 45-64. Given
its high percentage of executives
and white collar professionals,
there's a decided business bent to
this segment as they enjoy reading
business publications and visits to
business oriented websites.
Young Digerati are tech-savvy and
live in fashionable neighborhoods
on the urban fringe. Auent and
highly educated, Young Digerati
communities are typically filled with
trend apartments and codos,
fitness clubs and clothing
boutiques, casual restaurants and all
types of bars, from juice to coee
to microbrew. Many have chosen to
start families while remaining in an
urban environment.
The nation's most exclusive address,
Upper Crust is a haven for wealthy
empty-nesting couples over the
age of 65. This segment has a high
concentration of residents earning
over $100k per year, and many
posess a post-graduate degree.
They have an oppulant standard of
living—driving expensive cars and
frequently eating out and traveling.
Why Money & Brains matter for SLO…
There are more Money & Brains
residents in California than anywhere
else in the United States, and they
happen to live just a quick drive away in
the Bay Area. They’re familiar with SLO
and make up the largest portion of our
interest list to-date. They may have
attended Cal Poly, and perhaps their
kids did, too. But now that they’re
empty nesters, this group is ready to
travel and has money to spend. They’re
likely to put SLO on the list for its
cultural and culinary experiences, and
it’s just a short distance from home.
Why Movers & Shakers
matter for SLO…
This business class has the most
disposable income of SLO’s top 4
personas. They make up the second
largest group in our interest database,
and there’s good reason: Movers &
Shakers are just a hop, skip, and a jump
away in Marin County. They’re mostly
empty nesters, but may have some
older children in the house who aren’t
likely to travel with them. Highly
educated, the Movers & Shakers are
looking for new experiences, and SLO
has everything to oer them.
Why Young Digerati matter for SLO…
These auent 40-somethings lead
busy lives, and want a getaway that’s
quick, easy, and somewhat familiar.
They’ll likely have kids in tow when they
make their way from the Bay Area, and
will need kid-friendly suggestions for
restaurants, breweries, wineries, and
other things to do. They travel to
explore together, prioritizing
experiences the whole family can enjoy
over kids-only attractions. They’ll seek
the outdoors, new and hip things to do,
and photo-worthy moments with their
loved ones.
Why Upper Crust
matter for SLO…
Upper Crust residents have seen and
done it all: they want to go where the
crowds don’t go, and collect intimate
moments, not Instagram photos.
They’ll be looking for a laid back but
sophisticated experience, which is
just what SLO has to oer. Culinary,
wine (specifically chardonnay),
shopping and culture will appeal to
this class. And if they come with
friends, a round of golf may also be
on the agenda.
MONEY & BRAINSMOVERS & SHAKERS
Reasons for
Visiting…
Family Trip or
Getaway Weekend
Relaxation, Weather,
Restaurants, Scenery,
Sightseeing,
Outdoor Activities
Attractions: Downtown,
Mission Plaza, Creek Walk,
Bubblegum Alley, Cal Poly,
Hiking Biking Trails
Proximity to the coast
or visit new place
Cross Visits…
MORRO BAY
Intercept interviews in
City of SLO indicated that
visitors may stay in Morro
Bay, although visit SLO
Of other destinations to
visit, Morro Bay ranked
highest, followed by Avila
Beach and Pismo Beach
Words/Phrases
Used to
Describe SLO…
Beautiful
55%—Appears in Brand Intention
Relaxing
10%—Appears in Brand Intention
Friendly
8%
Fun
Peaceful
Serene
Online Survey: Beautiful,
Picturesque, Relaxing, Fun,
College Town, Quaint, Peaceful,
Serene, Friendly
Midlife success
HHI $128k, 35-54, mostly with
kids in household
Highest index in San Francisco and
Santa Clara Counties
Listens to CBS radio
Watches football and basketball
Reads print edition New York Times
and uses iPhone
Auent, empty nests
HHI $113k, mostly without
kids in household
Highest Index in Marin County
Listens to news radio, classical, jazz
Reads print edition of Wall Street
Journal and New York Times
Watches Fox Business Network and
Golf Channel
Auent, empty nests
HHI $129k+, age 45-64, mostly
without kids in household
Highest index in Marin County
Listens to news radio, CBS sports,
adult alternative and talk/personality
Reads newspaper on iPad
Reads Wall Street Journal
and New York Times
Auent, empty nests
HHI $105k, Age 55+, mostly without
kids in household
Highest index in San Mateo, San
Francisco, Santa Clara
Listens to news radio, jazz and
classical
Reads New York Times, paper
edition, and Wall Street Journal
Watches basketball
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Item 10
RESOLUTION NO. XXXX (2018 Series)
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN LUIS
OBISPO, CALIFORNIA, DECLARING ITS INTENTION TO CONTINUE
THE SAN LUIS OBISPO TOURISM BUSINESS IMPROVEMENT
DISTRICT, TO CONTINUE THE BASIS FOR AND TO LEVY THE
ASSESSMENT FOR THE DISTRICT, AND TO SET A DATE FOR THE
PUBLIC HEARING ON THE DISTRICT AND THE ASSESSMENT FOR
2018-19
WHEREAS, the Parking and Business Improvement Law of 1989, sections 36500 et seq.
of the Streets and Highways Code, authorizes cities to establish business improvement districts for
several purposes, one of which is promotion of tourism; and
WHEREAS, the lodging businesses within the proposed City of San Luis Obispo Tourism
Business Improvement District had requested the City of San Luis Obispo establish such a self-
assessment improvement district in 2008; and
WHEREAS, the San Luis Obispo Tourism Business Improvement District was established
in July 2008 and incorporated into the Municipal Code under Chapter 12.42; and
WHEREAS, the assessment went into effect on October 1, 2008; and
WHEREAS, the City Council appointed an advisory board to provide oversight, guidance,
and recommendations regarding the use of the assessment funds; and
WHEREAS, the City Municipal Code and the Parking and Business Improvement Law
require the advisory board to prepare and submit an annual report stating proposed changes,
improvements and activities for the fiscal year; and
WHEREAS, notices regarding the approval of the annual report were sent on September
21, 2018 to all assessed properties.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of San Luis
Obispo as follows:
a) That the Tourism Business Improvement District Annual Report for fiscal year 201 7-
18 as filed by the advisory body is hereby approved.
b) The San Luis Obispo City Council proposes to continue the established Tourism
Business Improvement District in the City of San Luis Obispo in accordance with City
Municipal Code Chapter 12.42 and the California Streets and Highways Code, sections
36500 et seq. (Parking and Business Improvement Law of 1989).
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Item 10
Resolution No. _____ (2018 Series) Page 2
R ______
c) The assessment levied by the Tourism Business Improvement District shall be used to
promote lodging at the hotels within the district and administer a marketing program
that increases overnight hotel stays pursuant to the set goals.
d) The assessment will be levied and allocated by the City of San Luis Obispo.
e) The assessment is proposed to be levied on all “hotels”, as that term is defined in San
Luis Obispo Municipal Code section 3.04.020, to wit: any structure, or any portion of
any structure, which is occupied or intended or designed for occupancy by transients
for dwelling, lodging or sleeping purposes, and includes any hotel, inn, tourist home or
house, motel, studio hotel, bachelor hotel, lodging house, rooming house, apartment
house, dormitory, public or private club, mobile home or house trailer at a fixed
location, or other similar structure or portion thereof.
f) The assessment shall be based on two percent (2%) of gross room rent.
g) New hotels shall not be exempt from immediate assessment.
h) The public hearing, held pursuant to the City Municipal Code Chapter 12.42 and the
Parking and Business Improvement Law of 1989, section 36535 of the Streets and
Highways Code, is to allow for comments on the District and proposed assessment, and
is hereby set for 6 P.M., Tuesday, October 16, 2018, before the City Council of San
Luis Obispo at the City Council Chambers at 990 Palm Street, San Luis Obispo,
California.
i) At the public hearing, the testimony of all interested persons for or against the
continuation of the District, the boundaries of the District, or the furnishing of specified
types of improvements or activities will be heard.
j) Any protest against the continuation of the City of San Luis Obispo Tourism Business
Improvement District and the levying of the assessment, or any aspect thereof, may be
made in writing. A protest may be withdrawn at any time before the conclusion of the
public hearing. Any written protest shall contain a description of the business in which
the person signing the protest is not shown on the official records of the City of San
Luis Obispo as the owner of the business, then the protest shall contain or be
accompanied by written evidence that the person is the owner of the author ized
representative of the business. Any protest as to the regularity or evidence of the
proceedings shall be in writing and clearly state the irregularity or defect to the City of
San Luis Obispo at 990 Palm Street, San Luis Obispo, CA 93401.
k) If, at the conclusion of the public hearing, there are of record, written protests by the
owners of businesses within the proposed San Luis Obispo Tourism Business
Improvement District that will pay fifty percent (50%) or more of the total assessments
of the entire San Luis Obispo Tourism Business Improvement District, no further
proceedings to continue the San Luis Obispo Tourism Business Improvement District
shall occur. New proceedings to form the San Luis Obispo Tourism Business
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Item 10
Resolution No. _____ (2018 Series) Page 3
R ______
Improvement District shall not be undertaken again for a period of at least one (1) year
from the date of the finding. If the majority of written protests are only as to an
improvement or activity proposed, then that type of improvement or activity shall not
be included in the San Luis Obispo Tourism Improvement District.
BE IT FURTHER THEREFORE RESOLVED, the City Clerk is instructed to provide
notice as required by the City Municipal Code Chapter 12.42 and the Parking and Business
Improvement Law of 1989, section 36534, subpart (a)(7) of t he Streets and Highways Code, to
wit: the City Clerk shall give notice of the public hearing by causing the resolution of intention to
be published once in a newspaper of general circulation in the City no less than seven days before
the public hearing.
Upon motion of _______________________, seconded by _______________________,
and on the following roll call vote:
AYES:
NOES:
ABSENT:
The foregoing resolution was adopted this _____ day of _____________________ 201 8.
____________________________________
Mayor Heidi Harmon
ATTEST:
____________________________________
Teresa Purrington
City Clerk
APPROVED AS TO FORM:
_____________________________________
J. Christine Dietrick
City Attorney
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the City
of San Luis Obispo, California, this ______ day of ______________, _________.
______________________________
Teresa Purrington
City Clerk
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Item 10
Minutes – Tourism Business Improvement District Board Meeting of August 9, 2017 Page 1
DRAFT Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Monday, September 17, 2018
Special Meeting
Tourism Business Improvement District Board
CALL TO ORDER
A Special Meeting of the Tourism Business Improvement District Board was called to order on
Monday, September 17, 2018 at 8:08 a.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Skidmore.
ROLL CALL
Present: Board Members Chair Bruce Skidmore, LeBren Young-Harris, Dean Hutton and Vice
Chair Matthew Wilkins
Absent: Board Members Pragna Patel-Mueller, Clint Pearce, and Nipool Patel
Staff: Tourism Manager Molly Cano, Tourism Coordinator Chantal Burns
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
OATH OF OFFICE
Dean Hutton was sworn in.
CONSENT AGENDA
ACTION: MOTION BY BOARD MEMBER WILKINS, SECOND BY BOARD MEMBER
HARRIS, CARRIED 4-0, to approve the Consent Calendar Items C1 through C6.
C1. Minutes of Special Meeting on Monday, August 20, 2018
C2. Smith Travel Report
C3. Chamber Public Relations Report
C4. AMF + Matchfire Marketing Report
C5. Chamber Visitor Center Report
C6. Transit Occupancy Tax (TOT) Report
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Item 10
DRAFT Minutes – Tourism Business Improvement District Board Meeting of September 17, 2018 Page 2
PRESENTATIONS
1. Marketing Agency Monthly Report
Representatives from AMF + Matchfire reviewed their monthly and upcoming
marketing activities. Highlights included the new swag that has shipped, higher SEM
metrics, website updates, over one hundred new leads from the email sign-up form, and
over 2,300 book a hotel page views in August. Additionally, the agency representatives
reviewed current strategic partnership engagements and the upcoming draft sizzle real.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item
2. SLO Chamber of Commerce Monthly Report
Chamber of Commerce representative Molly Kern, former Director of Communications
and Business Education, and current Director of Governmental Affairs for the Chamber
presented the monthly PR highlights. She also provided a looking ahead list of
upcoming publications and public relation opportunities.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
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Item 10
DRAFT Minutes – Tourism Business Improvement District Board Meeting of September 17, 2018 Page 3
BUSINESS ITEMS
1. 2017-18 TBID Annual Report
Tourism Manager Cano reviewed the 2017-18 Annual Report with the Board including
highlights on the ten-year anniversary of the TBID, TOT results, branding and
campaign efforts, research completed, travel and tradeshows, promotions, guest
services, financial expenditures, and looking ahead to future goals and actions.
The Board did not have any edits to the 2017-18 TBID Annual Report but did discuss
future TBID liaison projects and Smith Travel Reporting.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD CHAIR
SKIDMORE, CARRIED 4-0, to approve 2017-18 TBID Annual Report.
2. 2018-20 Marketing Plan
Marketing agency representatives walked the board members through the 2018-20
Marketing Plan while highlighting new or shifted sections on marketing objectives,
research, brand pillars, media strategies, and changes in digital marketing.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER WILKINS, SECOND BY BOARD MEMBER
HUTTON, CARRIED 4-0, to approve the 2018-20 Marketing Plan as presented.
3. Goal Setting Parameters
Tourism Manager Cano presented the City of San Luis Obispo’s Fiscal Health
Response Plan and their two-year budget goal setting process. The TBID will begin to
create goals in interest of the community and what they will recommend to City
Council to consider while staying within the parameters and components of the plan.
Board members will begin drafting goals at the next regularly scheduled board meeting.
Public Comments:
None.
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Item 10
DRAFT Minutes – Tourism Business Improvement District Board Meeting of September 17, 2018 Page 4
---End of Public Comments---
No action was taken on this item
TBID LIAISON REPORTS & COMMUNICATIONS
1. Hotelier Update
Board members provided updates on their liaison properties. With the addition of new
board member Hutton, new liaison assignments will be provided and reviewed at the next
regularly scheduled board meeting.
2. Management Committee Update
Tourism Manager Cano reported on the Management Committee meeting of September
6, 2018. Highlights included potential STR reporting adjustments, the conference center
feasibility study, and URL discussion.
3. Marketing Committee Update
Marketing Committee members reported on the Marketing Committee meeting of
September 5, 2018 reviewing the Live Oak Music Festival date confirmation, review of
the Marketing and Media Plans, and the upcoming LA Magazine Food and Wine Event
in partnership with SLO Wine.
4. PCC Update
Vice Chair and PCC Committee Member Wilkins reviewed the actions from the PCC
Meeting on August 8, 2018.
5. SLO CAL Update
Tourism Manager Cano previewed Visit SLO CAL’s Marketing Committee’s potential
co-op opportunities that will be reviewed with TBID’s Marketing Committee in further
detail.
6. Tourism Program Update
Tourism Manager Cano reviewed the following:
• Cal Poly’s Move in Weekend success at SLO Days and Cal Poly Gathering on
the Green, and Evening with the President Events
• MINDBODY Bold Conference in San Diego
• Central Coast Tourism Council
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Item 10
DRAFT Minutes – Tourism Business Improvement District Board Meeting of September 17, 2018 Page 5
• Strategic Partnerships with Cal Poly Athletics, Cal Poly Student Affairs, and
SLO Wine Country.
• Upcoming dates to remember
ADJOURNMENT
The meeting was adjourned at 10:17 a.m. The next Regular meeting of the Tourism Business
Improvement District Board is scheduled for Wednesday, October 10, 2018 at 10:00 a.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX
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blank.
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Item 10
Meeting Date: 10/2/2018
FROM: Derek Johnson, City Manager,
Brigitte Elke, Interim Finance Director
Prepared By: Alex Ferreira, Budget Manager
SUBJECT: FINANCIAL PLAN SCHEDULE FOR 2019-21
RECOMMENDATION
Approve the goal setting process and timetable for development of the 2019-21 Financial Plan.
REPORT-IN-BRIEF
This report sets forth the proposed Council goal setting process and schedule for the
development of the City’s 2019-21 Financial Plan. The key dates and steps in the goal-setting
process are summarized below and then discussed in greater detail. The Council meeting dates
shown in June 2019 cover the review and ultimate adoption of the budget generated by staff
following the Goal Setting process and Strategic Budget Direction.
Proposed Key Council Meeting Dates: Goal-Setting Process for 2019-21
1) Tuesday, November 13, 2018
Special Meeting
Setting the Stage. Provide the background needed for goal-
setting by considering the current status of both long- and
short-term goals previously adopted by the City. This meeting
will focus on the incorporation of the City’s Fiscal Health
Response Plan into the 2019-21 Financial Plan.
2) Tuesday, December 4, 2018
Regular Meeting
Budget Foundation. Finalize plans for the goal-setting
process including a deadline for submitting Council Member
candidate goals; review Financial Plan policies and
organization of the Financial Plan itself; review of long-term
economic forecast; hold initial discussion on options to be
considered for paying down the unfunded liabilities.
3) Wednesday, January 23, 2019
Special Workshop 6:30 to
9:30 p.m.
Community Forum. Consider comments and suggested goals
from residents, community groups, other interested
individuals, and Council advisory bodies.
4) Saturday, February 9, 2019
Special Workshop 8:30 AM to
4:00 PM
Council Goal-Setting Workshop. Discuss candidate goals
presented at the Community Forum; consider Council member
goals; prioritize and set Major City Goals.
5) Tuesday, February 5, 2019
Regular Meeting
Mid-Year Report and Guiding Principles for Allocation of
Resources. Review 2017-18 financial results based on the
City’ Comprehensive Annual Financial Report; review the
updated Five-Year Forecast; hold initial discussion on guiding
principles for fund allocation within the 2019-21 Financial
Plan framework and options to be considered for paying down
the unfunded liabilities.
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Proposed Key Council Meeting Dates: Goal-Setting Process for 2019-21
6) Tuesday, April 16, 2019
Regular Meeting
Major City Goal Work Programs & Strategic Budget
Direction. Conceptually approve detailed work programs for
Major City Goals adopted by the Council; set strategic budget
direction for preparation of the 2019-21 Financial Plan.
7) June 4, 2019 Regular
Meeting
Preliminary Budget Review. Hold workshops to review and
discuss Preliminary Budget: General Fund and Enterprise
Funds operating programs and General Fund CIP and rates.
8) Tuesday, June 18, 2019
Regular Meeting
Continue Financial Plan Review and Adopt Budget. Hold a
special meeting on June 25, if needed, to continue review and
adopt budget.
DISCUSSION
Based on the City’s experience over the years, and informed by Council and community feedback,
staff recommends beginning the two-year 2019-21 Financial Plan process with the Council setting
the goals for the most important initiatives for the City to accomplish over the two years of the next
financial plan. This has been a successful approach in assuring the most optimal achievement of the
fundamental purpose of the City's budgetary process which is:
Linking, through public engagement and decision-making processes, the interests of the
community to optimize the allocation of financial resources to achieve the desired results.
As mentioned above, staff is recommending a six-step process for identifying and reaching
agreement on financial policies and the Council’s Major City Goals. Each of the five major goal
setting steps is described in greater detail below:
1. “Setting the Stage” Workshop. A special meeting on Tuesday, November 13, 2018 will be
devoted to a comprehensive review of the status of current City plans, goals, policies, and
programs. This is an especially appropriate start as the Council goal-setting process should
take into consideration the City’s adopted long-term plans, current t wo -year goals, and an
updated fiscal outlook. Accordingly, staff plans to present reports on the following:
a. Status of General Plan Programs. Staff plans to present an overview of the status of each
General Plan program in each of the ten elements (over 400 programs in total).
Organized by element, staff will provide a short summary of each program, whether it
has been completed, and if not, a high-level assessment of how challenging it will be to
complete. As two years ago, staff also plans to prese nt a similar summary of the status of
the programs in the Conceptual Physical Plan for the City’s Center. While this is not a
General Plan Element, it is referenced in the General Plan, and several of its programs are
closely linked and provide a framework for Downtown development.
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Item 11
b. Long Term Capital Improvement Plan. This will provide a “high level” summary of the
estimated costs of the new facilities and infrastructure that will be needed to implement
the General Plan based on plans and policies previously adopted by the Council.
c. Status of the Current Two-Year Major City Goals: Carryover and Spin-Offs. Since
some of the Major City Goals may not be complete by June 2019, the unfinished work
needed to complete them may be considered again as Major City Goals for the 2019-21
Financial Plan. For those goals where the specific work programs for 2017 -19 may be
completed by June 2019, there may be “spin-off” tasks as a result. This is especially true
for work programs where the objective was to complete plans or studies. A likely “spin-
off” into 2019-21 may be the implementation of these studies.
d. Status of Current Capital Improvement Plan (CIP) Projects. This report will present an
overview of the status of all current CIP projects. It will also identify candidate projects
for deletion or deferral based on their status and priority relative to other needs that have
emerged since they were initially approved.
Based on the volume of information to be conveyed at the “Setting the Stage Workshop,” it
would be most effective to hold a dedicated budget workshop to ensure adequate time for the
Council to ask questions and fully discuss any issues.
2. “Budget Foundation” Workshop. This meeting on Tuesday, December 4, 2018 will be
dedicated to generating policy guidance from Council that will serve as the foundation for the
City’s budget and goal-setting process. Staff plans to cover the following topics at this
workshop:
a. Finalize plans for the Community Forum and Council Goal-Setting Workshop. Staff will
present a proposed approach for the forum and goal-setting workshop at this meeting.
b. Review of Financial Plan policies contained in Section B of the 2017-19 Financial Plan and
update or recommend changes as appropriate. This may include proposed changes to the
existing fund balance targets for enterprise funds and the capital replacement funds.
c. Review the organization of the Financial Plan and obtain Council guidance regarding the
style of presentation expected or preferred by Council.
d. Review the long-term economic forecast.
e. Hold initial discussion on the considered options for paying down the unfunded liabilities.
Based on Council feedback, staff would return in February with the plan reflecting these
options. Getting guiding principles direction from the Council in February will be helpful in
crafting the recommendations contained when Strategic Budget Direction is sought in April
2019.
3. Community Forum. Held on the evening of Wednesday, January 23, 2019, the purpose of
this workshop is to solicit and discuss suggested goals and work programs from Council
advisory bodies, community groups and interested individuals. Advisory Body goals will be
developed during the fall of 2018 and submitted to staff in final for m by the mid November
2018. Based on last year’s attendance, staff plans on holding the forum at the Veterans’ Hall.
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Item 11
Other Community Outreach Efforts. Following Council approval of the budget calendar, staff
will mail notices to community groups, governmental agencies, media organizations and
interested individuals inviting them to participate in this process. In addition to these notices,
staff plans to place display ads in The Tribune, SLO Journal, SLO City News, and New Times
and use social media in order to encourage the broadest possible participation in this process.
Information about the goal-setting and budget process will also be placed on the City’s web site
and City Hall.
Staff also intends to again insert a Community Budget Bulletin in all utility bills inviting the
public to participate in the goal-setting and budget process and soliciting comments on the
“three to five most important things for the City to do in the next two years.” In the past, this
approach has generated hundreds of replies which were distributed to the Council along with a
summary of the “top emerging themes.”
4. Mid-Year Report and Guiding Principles for Allocation of Resources. The Mid-Year
Review and review of the Five-Year Forecast scheduled for Tuesday, February 5, 2019, will
allow the Council an early opportunity to provide guiding principles and direction for paying
down unfunded liabilities and efficient allocation of resources with the 2019 -21 Financial
Plan focusing on community priorities.
5. Council Goal-Setting Workshop. Following the receipt of written and oral comments during
the Community Forum, the Council goal-setting workshop will be held on Saturday, February
9, 2019 in the Council Chambers. This will be an all-day workshop to answer the question,
“What are the most important, highest priority things for the City to accomplish over the next
two years?” Council will be asked to provide up to five goals before the workshop which staff
will organize and distribute prior to the workshop. As in the past, staff recommends the use of a
professional facilitator to assist in prioritizing input into three categories, Major City Goals,
Other Council Objectives, and Address as Resources Permit. Using an independent facilitator
allows all Council members to participate fully in the process; and allows staff to devote their
efforts to listening to the discussion. Moreover, the facilitator can assist the Council ensuring
that the number and scope of the goals established are appropriate.
6. Major City Goal Work Programs and Strategic Budget Direction. On Tuesday, April 16,
2019, this workshop is a critical part of the budget process. It affords the City Council an
opportunity to review the draft work programs and associated financial resources proposed to
acco mplish Major City Goals established by the City Council in January. At this stage of the
process the City Council provides direction on any changes needed to refine these work
programs and resource allocations to better achieve the desired outcomes. Additionally, the
City Council is asked to provide the City Manager with the key policy direction needed to
allocate resources in line with Council’s expectations or to further amend budget or fiscal
policies that align with Council direction. This process is extremely helpful so that the
Preliminary Financial Plan that is presented to the City Council and community in May
mirrors the Council’s expectations as much as possible.
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Item 11
At this meeting, staff will prepare detailed work programs for the Major City Goals in order to:
a. Clearly define and scope the work program.
b. Ensure that there is a clear understanding of the means used in pursuing the goal.
c. Convert the general goal into specific action steps, so progress can be measured.
Each work program will provide the following information:
Objective. What is to be to accomplish? (This will be based on the objective adopted by the
Council at the January 26th goal-setting workshop.)
Discussion. What are the factors driving the need for this goal? What act ions have already
been taken in trying to resolve this problem area? What are the key assumptions? What key
challenges, constraints or obstacles can be expected in achieving this goal? What concerns,
or issues will remain unresolved even if the goal is a chieved? Who are the key stakeholders?
Action Plan. What specific tasks will need to be accomplished in order to achieve the goal,
and when will they be completed? These “action steps” are the fundamental building blocks
in defining and scoping the work program, and in monitoring the progress in accomplishing
the goal over the next two years.
Responsible Department. Who is accountable for getting it done?
Financial and Staff Resources Required to Achieve the Goal. What will it take to achieve
the goal? Will resources be needed (staffing, contract services, CIP project) to do this?
Outcome: Final Work Product. What are the “deliverables?”
7. Budget Hearings and Budget Adoption. Budget hearings (also known as “Fund Reviews”
including the City’s four enterprise funds) are currently scheduled for two consecutive meeting
days in June. This will allow for a third meeting to be added for the approval of the 2019-21
Financial Plan, should the need arise.
Council Advisory Body Participation
Consistent with past Council direction, the advisory bodies will again play an important role in
the goal-setting process by providing the Council with their recommended goals for 2019 -21.
Staff will provide advisory body members with background materials outlining t heir important
role in this process. An update on this process is also scheduled to be presented at the next
quarterly meeting with the Mayor and advisory body chairs in October 2018. Lastly, staff
liaisons are already beginning to work with Advisory Body Chairs in scheduling time for this
purpose at upcoming advisory body meetings.
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Item 11
SUMMARY
This report sets forth the proposed Council goal setting process and schedule for the
development and ultimate adoption of the City’s 2019 -21 Financial Plan. Council will be asked
to consider whether the budget workshop dates are acceptable or need to be changed to suit the
needs for reviewing the preliminary financial plan.
ENVIRONMENTAL IMPACT
Approving the Financial Plan schedule for 2019-21 is not a project as considered by California
Environmental Quality Act (CEQA) and does not require any environmental review.
FISCAL IMPACT
There is no direct fiscal impact from the adoption of the 2019 -21 Financial Plan and Goal Setting
Schedule. The Goal Setting Process and the development of the Financial Plan inherently take
considerable amounts of staff time. Publicizing the process and notification of interested parties
will engender nominal advertising and mailing costs covered through current allocations in the
City Clerk, and Finance budgets.
Attachments:
a - Proposed 2019-21 Financial Plan Schedule
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Item 11
Attachment A: 2019-21 Financial Plan Calendar: Proposed Key Dates for Council
Date Responsible Action
1 October 2, 2018
Regular Meeting
Council Approves 2019-21 Financial Plan Schedule
2 October 11, 2018 City Manager/
Finance
Updates advisory body chairs on the goal-setting process at the Mayor’s quarterly
meeting
3 November 6, 2018 Finance Sends letters inviting participation in goal-setting process to community groups
and interested individuals. Begin inserting Community Budget Bulletins in utility
bills
4 November 13, 2018 Advisory Bodies Provides recommended goals to Finance
5 November 13, 2018
Special Meeting
Council Setting the Stage workshop on status of General Plan programs, long-term capital
improvement plan (CIP), status of Major City Goals and Other Important
Objectives, and CIP projects
6 November 20, 2018 Finance Distributes consolidated listing of draft recommended goals to advisory bodies for
their review
7 December 4, 2018
Regular Meeting
Council Budget Foundation: Finalizes goal-setting process and plans for Community
Forum. Review and provides guidance regarding Financial Plan policies.
8 December 13, 2018 Finance Receives written comments from community groups and interested individuals,
and any changes in goals from advisory bodies
9 January 23, 2019
Special Workshop
Council Community Forum at the Veterans’ Hall to receive and review goals presented by
individuals, community groups, and advisory bodies
10 February 5, 2019
Regular Meeting
Council Mid-Year Report and Guiding Principals for Allocation for Resources. Review of
results from 2017-18; Review Five Year Forecast; hold initial discussion on
guiding principles for fund allocation within the 2019-21 Financial Plan
framework and options to be considered for paying down unfunded liabilities.
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Item 11
Attachment A: 2019-21 Financial Plan Calendar: Proposed Key Dates for Council
Date Responsible Action
11 February 9, 2019
Special Workshop
Council Saturday Goal-Setting Workshop to discuss candidate goals presented at the
January 23 Community Forum; discusses Council member goals distributed on
January 28; prioritizes and sets Major City Goals
12 April 16, 2019
Special Workshop
Council Approves detailed work programs for Major City Goals. Sets strategic budget
direction in preparing Preliminary Financial Plan
13 May 13, 2019 City Manager Finalizes budget recommendations and issues preliminary budget
14 May 15, 2019 Planning
Commission
Reviews CIP for consistency with General Plan
15 June 4, 2019
Regular Meeting
Council Holds evening workshops to review and discuss Preliminary Budget including
General Fund and Enterprise Funds programs, CIP projects, and rates
16 June 18, 2019
Regular Meeting
Council Holds continued Financial Plan review and adopts budget and rates.
17 June 25, 2019 Council If required, holds special meeting to continue review and adopt budget
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Item 11
Meeting Date: 10/2/2018
FROM: Daryl Grigsby, Public Works Directo r
Prepared By: Alexander Fuchs, Parking Services Supervisor
SUBJECT: AMEND TITLE 10 (VEHICLES & TRAFFIC) OF THE MUNICIPAL CODE
TO UPDATE COMMERCIAL LOADING ZONE ACCESS AND USE
REQUIREMENTS, ESTABLISH BUSINESS LICE NSE AND OTHER
REQUIREMENTS, UPDATE VEHICLE TOW PROVISIONS AND OTHER
TITLE 10 LANGUAGE CLEAN-UP
RECOMMENDATION
Introduce an ordinance amending Title 10 Vehicles and Traffic Regulations of the Municipal
Code including commercial loading zone, vehicle tow provisions, and other Title language clean-
up.
DISCUSSION
The proposed amendments to Title 10 (Vehicles and Traffic) of the Municipal Code are to
update the loading zone sections (10.44.010, 10.44.020, 10.44.030, and 10.44.040) to allow the
pick-up and drop-off of passengers in commercial loading zones. The purpose is to provide safe
pick-up and drop-off locations for ride share companies such as Uber , Lyft, and taxi cab
companies that operate within the City.
Section 10.12.090 is also being revised to authorize parking enforcement staff to remove
abandoned, illegally parked, or dangerously parked vehicles and trailers within the City right of
way.
The proposed amendments will also clean-up language in specific sections related to parking that
more accurately reflect current parking operations including the use of License Plate Recognition
(LPR) technology. See Attachment A for a full list of proposed Title 10 language updates.
Commercial Loading Zone Updates
In Summer 2017, the Police Department was cont acted by several Uber drivers that expressed
concern with the lack of available parking spaces for dropping off and picking up passengers ;
particularly in the evening and night time hours. Currently, ride share vehicles will stop in the
number one and three lanes on Marsh Street and Higuera Street to pick-up and drop-off
passengers when parking spaces are not available. Ride share drivers and Police staff recognize
the vehicular and pedestrian safety hazards associated with vehicles stopping in travel lanes to
pick-up and drop-off passengers.
The Uber drivers requested that specific on-street metered parking spaces on Higuera Street
between Garden Street and Broad Street be designated for passenger pick-up and drop-off after
meter enforcement hours end at 6:00 PM. Police and Parking staff evaluated the request and
determined that converting specific spaces for passenger pick -up and drop-off only after 6:00
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PM would be difficult to enforce as the parking meters would remain in place and additional
signage would need to be installed, both of which may cause confusion to potential parkers.
Staff developed an alternative approach to allow passenger vehicles use of the commercial
loading zones to pick-up and drop-off passengers and to extend the enforcement hours of the
commercial loading zones from 7:00 AM to 6:00 PM Monday to Saturday and 1:00 PM to 6:00
PM on Sunday to the new hours of 7:00 AM to 3:00 AM Monday to Saturday and 1:00 PM to
3:00 AM on Sunday. This will allow ride share vehicles multiple locations within the downtown
area to safely pick-up and drop-off passengers. Enforcement of the loading zones from 9:00 AM
to 6:00 PM would be the responsibility of the Parking Services Division, as it is presently, and
enforcement from 6:00 PM to 3:00 AM would be the responsibility of the Police Department.
Staff is recommending language changes to the loading zone sections of the Municipal Code that
will allow for the implementation of the above alternative approach.
Use of LPR Technology for Timed Enforcement
Section 10.40.010 – Time Parking, which is used by Parking staff to enforce time limit parking
in metered and non-metered areas, requires that a vehicle must move a minimum of one hundred
fifty meters once the designated time at a parking space has elapsed. As currently written, a
vehicle can park in a space for up to the posted time limit, drive one hundred fifty meters, and
return to the same space if that space is available. This makes enforcement difficult when using
LPR to enforce timed parking since the vehicle will appear that it has not moved between plate
reads even though it has in fact moved and does not comply with the original intent of the rule.
Staff recommends removing this language and instead require that, once the designated time in a
parking space has elapsed, a vehicle may not return to a parking space on the same block face or
within 500 feet of where previously parked on the same block face or to the same city parking
facility for a three-hour period. This language update will reduce the chance of false reads
because a vehicle will not legally be allowed to return to the same block face or within 500 feet
of the previous parking space on the same block face and will make clear to the driver the legal
requirements. The language update will also increase turnover, particularly in metered spaces in
the downtown area, which is the primary purpose of having timed parking limits.
Additional Language Clean-up
Staff is also recommending a clean-up to various sections of the Municipal Code that pertain to
parking enforcement. These changes include removal of language that specifies enforcement in
municipal lots or parking structures and instead replaces it with the more general term ‘parking
facilities’ as well as updates to the parking meter operational procedure section to remove
outdated language. Below is a list of sections that include proposed language clean-up as detailed
in Attachment A.
• 10.36.235 – Restricted parking in certain city parking lots
• 10.40.020 – Backing into parking space
• 10.40.060 – Parking space markings
• 10.52.040 – Operational procedure to be followed
• 10.52.050 – Unlawful to allow vehicle to remain parked after expiration of time
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CONCURRENCES
The Police Department concurs with the proposed amendments to the loading zone se ctions of
the Municipal Code.
ENVIRONMENTAL REVIEW
The recommended action is considered a “project” under the California Environmental Quality
Act (CEQA) Guidelines; however, it is exempt from review per the general rule exemption sec.
15061(B)(3).
FISCAL IMPACT
Replacement of the commercial loading zone signs is estimated to cost $5,200 for materials and
installation. The cost would be funded through the Parking Fund’s operating budget.
ALTERNATIVE
Deny approval of the Ordinance. City Council could choose to deny approval of the
amendments to Title 10 of the Municipal Code. Staff does not recommend this alternative
because the proposed amendments to Title 10 of the Municipal Code will increase vehicular and
pedestrian safety in the downtown area, provide ride share vehicles with areas to pick-up and
drop-off passengers, and clean-up language in parking operation specific sections.
Attachments:
a - Ordinance to Amend Title 10 of the Municipal Code
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O ______
ORDINANCE NO. _____ (2018 SERIES)
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF SAN LUIS
OBISPO, CALIFORNIA, AMENDING MUNICIPAL CODE TITLE 10
REGARDING VEHICLES AND TRAFFIC
WHEREAS, The Public Works Department recognizes the need for certain designated
employees to have the authority to remove vehicles from City streets in support of and coordination
with the Police Department; and
WHEREAS, the implementation of license plate reco gnition (LPR) technology for timed
parking enforcement purposes requires that the timed parking section be amended to clarify how
far a vehicle must move and for how long the vehicle must be moved before returning to the same
area in order to improve the accuracy of parking enforcement and ensure compliance with this
section; and
WHEREAS, the City recognizes the need to accommodate ride share vehicles in the
downtown area by allowing passenger vehicles the ability to load and unload passengers in
commercial loading zones without being subject to citation; and
WHEREAS, the City recognizes the need to allow passenger vehicles to be left
unoccupied in passenger loading zones in order for certain activities to take place such as checking
into a hotel or checking a student our from school without being subject to citation; and
WHEREAS, parking specific sections must be updated to maintain consistent language
throughout Title 10.
NOW, THEREFORE, BE IT ORDAINED by the Council of the City of San Luis Obispo
as follows:
SECTION 1. Section 10.12.090 of the San Luis Obispo Municipal Code, entitled Removal
of vehicles from street by police officers permitted when, is hereby amended to read as follows:
10.12.090 Removal of vehicles from street by police officers or designated employees
permitted when.
Any regularly employed and salaried officer or designated employee of the police
department or the public works department of this city may remove or cause to be removed:
A. Any vehicle that has been parked or left standing upon a street or highway for seventy-
two or more consecutive hours;
B. Any vehicle which is parked or left standing upon a street or highway when such parking
or standing is prohibited by ordinance or resolution of this city and signs are posted giving
notice of such removal;
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C. Any vehicle which is parked or left upon a street or highway where the use of such street
or highway or a portion thereof is necessary for the cleaning, repair or construction of the
street or highway or for the installat ion of underground utilities or where the use of the
street or highway or any portion thereof is authorized for a purpose other than the normal
flow of traffic or where the use of the street or highway or any portion thereof is necessary
for the movement o f equipment, articles or structures of unusual size and the parking of
such vehicles would prohibit or interfere with such use or movement; provided, that signs
giving notice that such vehicle may be removed are erected or placed at least twenty-four
hours prior to the removal;
D. Any vehicle which is blocking designated fire lanes or alleys where parking is
prohibited.
SECTION 2. Section 10.36.235 of the San Luis Obispo Municipal Code, entitled
Restricted parking in certain city parking lots, is hereby amended to read as follows:
10.36.235 Restricted parking in certain city parking lots facilities.
No person shall stop, stand, park or leave standing a motor vehicle in any city parking lot
facility or space where vehicular parking has been restricted by a resolution adopted by the
council; provided, that signs specifying the restrictions, or conditions under which parking
is permitted, shall have been posted at all entrances to such property or at designated
spaces. Such signs shall be approved both as to wording and posting by the public works
director or their designee(s)chief of police.
SECTION 3. Section 10.40.010 of the San Luis Obispo Municipal Code, entitled Timed
Parking, is hereby amended to read as follows:
10.40.010 Timed parking.
When authorized signs, parking meters or curb markings have been determined by the
public works director or their designee(s) to be necessary and are in place giving notice
thereof, no operator of any vehicle shall stop, stand or park said vehicle between the hours
established by Section 10.52.030, for a period of time longer than designated time posted
by sign, parking meter or curb marking. Green curb markings shall mean no standing or
parking of time longer than ten minutes up to one hour. All other time designations shall
be from one hour up to ten hours. Vehicle must move a minimum of one hundred fifty
meters Once the designated time at an occupied space has elapsed, a vehicle may not return
to a parking space in the same block face or within 500 feet o f where previously parked on
the same block face or to the same city parking facility for a three -hour period.
SECTION 4. Section 10.40.020 of the San Luis Obispo Municipal Code, entitled Backing
into parking space, is hereby amended to read as follows:
10.40.020 Backing into parking space.
No vehicle shall back in or park backwards in any city parking facility any municipal lot
or parking structure space with the exception of two -wheeled motorized vehicles.
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SECTION 5. Section 10.40.060 of the San Luis Obispo Municipal Code, entitled Parking
space markings, is hereby amended to read as follows:
10.40.060 Parking space markings.
A. The public works director or their designee(s) is authorized to install and maintain
parking space markings to indicate parking spaces adjacent to curbings on city streets and
in municipal parking lots city parking facilities where authorized parking is permitted.
B. When such parking space markings are placed on the highway or in city parking
facilities a municipal parking lot, subject to other and more restrictive limitations, no
vehicle shall be stopped, left standing or parked other than within a single space, unless the
size or shape of such vehicle makes compliance impossible.
SECTION 6. Section 10.44.010 of the San Luis Obispo Municipal Code, entitled Loading
Zones – Markings – Authority, is hereby amended to read as follows:
10.44.010 Loading zones—Marking—Authority.
A. The public works director or their designee(s) is authorized to determine and to mark
loading zones and passenger loading zones as follows:
1. At any place in the central traffic district or any business district;
2. Elsewhere in front of the entrance to any place of business or in front of any hall or place
used for the purpose of public assembly.
B. Loading zones shall be indicated by yellow paint upon the top and side of all curbs in
the zones.
C. Passenger loading zones shall be indicated by white paint upon the top and side of all
curbs in the zones.
SECTION 7. Section 10.44.020 of the San Luis Obispo Municipal Code, entitled Curb
Markings – Meanings – Authority to place, is hereby amended to read as follows:
10.44.020 Curb markings—Meanings—Authority to place.
The public works director or their designee(s) is authorized, subject to the provisions and
limitations of this chapter, to place, and when required herein shall place, the following
curb markings to indicate parking or standing regulations, and the curb markings shall have
the meanings as set forth in this section.
A. “Red” means no stopping, standing or parking at any time except as permitted by the
Vehicle Code, and except that a bus may stop in a red zone marked or signed as a bus zone.
B. “Yellow” means no stopping, standing or parking at any time between seven a.m. and
six p.m. three a.m. every Monday to Saturday, and between one p.m. and six p.m. three
a.m. every Sunday, unless otherwise indicated by posted signage, for any purpose other
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than the commercial loading or unloading of materials by a commercially registered and
licensed vehicle or a professionally signed passenger vehicle that displays an authorized
commercial loading zone permit or for the purpose of loading and unloading of passengers
by passenger vehicles. The commercial loading zone permit requirements and fee shall be
established by resolution.
C. “White” means no stopping, standing or parking for any purpose other than loading or
unloading of passengers, or for the purpose of depositing mail in an adjacent mailbox,
which shall not extend beyond the time nece ssary therefor and in no event for more than
be from three minutes to a maximum of ten minutes, and such restrictions shall apply
between seven a.m. and six p.m. every Monday to Saturday, and between one p.m. and six
p.m. every Sunday, and except as follow s:
1. When such zone is in front of a hotel or in front of a mailbox the restrictions shall apply
at all times.
2. When such zone is in front of a theater the restrictions shall apply at all times.
D. When the public works director or their designee(s) as authorized under this chapter has
caused curb markings to be placed, no person shall stop, stand or park a vehicle adjacent
to any such legible curb markings in violation of any of the provisions of this section.
SECTION 8. Section 10.44.030 of the San Luis Obispo Municipal Code, entitled Yellow
loading zone—Time restrictions for loading and unloading, is hereby amended to read as follows:
10.44.030 Yellow loading zone—Time restrictions for loading and unloading.
A. No person shall stop, stand or park a vehicle in any yellow loading zone for any purpose
other than loading or unloading materials or passengers for such time as is permitted in this
section.
B. The loading or unloading of materials shall be allowed only for those deliveries made
by commercially registered and licensed vehicles or professionally signed passenger
vehicles displaying an authorized commercial loading zone permit that is used for
commercial business deliveries; also, the de livery or pickup of express and parcel post
packages and United States mail. All other passenger vehicles not meeting the sign and
permit requirements may not use a loading zone for any purpose except when the zone is
not effective. The loading or unloading of materials shall not extend beyond the time
necessary therefor and in no event for more than thirty (30) minutes. Evidence that there
was no activity involving the loading or unloading of materials into or from a vehicle
during any continuous period of time of eight minutes or longer shall constitute prima facie
evidence that the vehicle was parked longer than the time necessary for loading or
unloading. The council may, by resolution, temporarily extend the time for unloading and
loading of materials at select locations when it is deemed in the best interest of the public
due to temporary conditions such as construction, street or public parking lot closures.
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C. Permission herein granted to stop or stand a vehicle for the purpose of loading or
unloading materials shall not extend beyond the time necessary therefor, and in no event
for more than thirty minutes. Evidence that there was no activity involving the loading or
unloading of materials into or from a vehicle during any continuous period of time o f eight
minutes or longer shall constitute prima facie evidence that the vehicle was parked longer
than the time necessary for loading or unloading. The council may, by resolution,
temporarily extend the time for unloading and loading of materials at select locations when
it is deemed in the best interest of the public due to temporary conditions such as
construction, street or public parking lot closures. The loading or unloading of passengers
shall not extend beyond the time necessary therefor and in no event for more than three (3)
minutes and during such time no person shall leave any such vehicle unattended.
SECTION 9. Section 10.44.040 of the San Luis Obispo Municipal Code, entitled White
zones—Time restrictions for loading and unloading, is hereby amended to read as follows:
10.44.040 White zones—Time restrictions for loading and unloading.
A. No person shall stop, stand or park any vehicle in any passenger loading zone or any
vehicle other than a taxicab in a specially marked loading zone for any purpose other than
the loading or unloading of passengers for such time as is specified in this section.
B. Permission herein granted to stop or park for purposes of loading or unloading
passengers shall include the loading or unloading of personal baggage and shall not extend
beyond the time necessary therefor and in no event for more than three ten (10) minutes
and during such time the vehicle may be left unoccupied to accommodate the use.
C. The council, may, by resolution, allow taxicabs to stand in specially marked passenger
loading zones and regular parking spaces for extended periods of time providing the driver
is present in the cab.
DC. Within the total time limits specified in this section the provisions of this section and
Section 10.44.030 shall be enforced so as to accommodate necessary and reasonable
loading or unloading, but without permitting abuse of the privileges hereby granted.
SECTION 10. Section 10.52.040 of the San Luis Obispo Municipal Code, entitled
Operational procedure to be followed, is hereby amended to read as follows:
10.52.040 Operational procedure to be followed.
No person shall cause, allow or permit any vehicle to remain parked in
any metered parking space unless a sign or signal indicating that meter fees have been paid
is displayed by the adjacent parking meter. Immediately after occupancy of a parking meter
space, the operator of a vehicle shall deposit a coin of the United States in the parking meter
and if necessary turn a crank, knob or handle in accordance with the instructions posted on
the face of the parking meter.
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SECTION 11. Section 10.52.050 of the San Luis Obispo Municipal Code, entitled
Unlawful to allow vehicle to remain parked after expiration of time , is hereby amended to read as
follows:
10.52.050 Unlawful to allow vehicle to remain parked after expiration of time.
No operator of any vehicle shall permit the vehicle to remain parked in any parking space
during any time that the meter is showing a sign or signal indicating that such space is
illegally in use other than such time immediately after the original occupancy as is
necessary to operate the meter to show legal parking.
SECTION 12. If any subdivision, paragraph, sentence, clause, or phrase of this ordinance
is, for any reason, held to be invalid or unenforceable by a court of competent jurisdiction, such
invalidity or unenforceability shall not affect the validity or enforcement of the remaining portions
of this ordinance, or any other provisions of the City’s rules and regulations. It is the City’s express
intent that each remaining portion would have been adopted irrespective of the fact that any one
or more subdivisions, paragraphs, sentences, clauses, or phrases be declared invalid or
unenforceable.
SECTION 13. A summary of this ordinance, together with the names of Council members
voting for and against, shall be published at least five (5) days prior to its final passage, in The
Tribune, a newspaper published and circulated in this City. This ordinance shall go into effect at
t he expiration of thirty (30) days after its final passage.
INTRODUCED on the ____ day of ____, 201X, AND FINALLY ADOPTED by the
Council of the City of San Luis Obispo on the ____ day of ____, 201X, on the following vote:
AYES:
NOES:
ABSENT:
____________________________________
Mayor Heidi Harmon
ATTEST:
____________________________________
Teresa Purrington
City Clerk
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APPROVED AS TO FORM:
_____________________________________
J. Christine Dietrick
City Attorney
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the City
of San Luis Obispo , California, this ______ day of ______________, _________.
______________________________
Teresa Purrington
City Clerk
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Item 12
Meeting Date: 10/2/2018
FROM: Daryl Grigsby, Public Works Director
Prepared By: Alexander Fuchs, Parking Services Supervisor
SUBJECT: ESTABLISH FINE AMOUNTS FOR ELECTRIC VEHICLE CHARGING
VIOLATIONS AND BICYCLE LANE VIOLATIONS AND AN INCREASE OF
EXISTING PARKING VIOLATION FINE AMOUNTS
RECOMMENDATION
Adopt a resolution establishing new parking violations and associated fine amounts for emerging
technologies such as public Electric Vehicle (EV) Charging stations and modify other violation,
fine and forfeiture amounts effective January 1, 2019, January 1, 2021, and January 1, 2023.
DISCUSSION
The purpose of this item is to allow the City to enforce specific statutes of state law related to the
unlawful parking of vehicles in EV parking spaces and in bicycle lanes. EV vehicles are rapidly
becoming a greater portion of the fleet of privately-owned vehicles and EV technology is
planned and has been approved for more public parking facilities in the City. New violations
have been added to the California Vehicle Code (CVC) and staff is recommending that the City
Council adopt a Resolution (Attachment A) to allow for the enforcement of new CVC codes and
authorize multi-year increase to the parking violation fine amounts. This is similar to the multi-
year rate increases approved by Council for the parking structure rates, meter rates, and permit
rates in June 2017.
Attachment A is a Resolution to increase parking violation fine amounts effective January 1,
2019, January 1, 2021, and January 1, 2023 and to establish violations and the associated fine
amounts for three new parking violations that are already expressed in State Law as described in
Exhibit A of the Resolution.
The parking violations shown in bold and italicized font in Exhibit A are new violations for
which the City does no t currently have a fine amount established and as a result, is unable to
enforce. The violations that require local action expressed in the California Vehicle Code (CVC)
are:
• No stopping, standing, or parking in Class I bike path (CVC 21211 (a))
– initial fine amount $60
• No stopping, standing, or parking in Class II bike path (CVC 21211 (b))
– initial fine amount $60
• No stopping, standing, or parking in a parking stall designated for electric vehicle charging
unless the vehicle is connected for charging purposes (CVC 22511.1)
– initial fine amount $45
The new violation fine amounts and the subsequent fine amount increases will ensure that the
City can continue to be effective at gaining compliance with state and local parking regulations.
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Background
In 2010, the City Council approved an increase of $13.00 to all parking violation fine amounts as
a result of the County and State surcharge pass-throughs imposed on all parking violations issued
in the Stat e of California. Since then, Council has approved increases to a few specific violations,
but until now, staff has not proposed a comprehensive, multi-year fine schedule.
Staff is recommending the approval of a multi-year comprehensive fine amount increase plan for
all parking violation fine amounts instead of the sporadic increases approved in the past. The
proposed Resolution defines three tiered increases over the five-year period from 2019-2024.
The specific fine increases approved in 2017 are not scheduled to increase again until January 1,
2021 to maintain the relationship between comparable types of violations.
The recommendation also includes the establishment of three new parking violation fine amounts
each for a violation currently included in the California Vehicle Code (CVC) but not in the
City’s Penalty Schedule. The City is unable to enforce parking laws unless the City has
established a fine amount and included it in the City’s Penalty Schedule. Two of the new
violation fine amounts will allow the City to issue citations to vehicles that are found to be
stopping, standing, or parking upon bikeways, bicycle paths, and bicycle trails. CVC § 21211
generally prohibits persons from impeding or blocking the normal and reasonable movement of
bicyclists upon a bikeway, bicycle path, or bicycle trail. Attachment B includes the full text of
CVC § 21211. The associated fine amounts simply allow the City to enforce State law.
Currently, vehicles found to be blocking or impeding can only be cited if appropriate signage is
posted in the area and are cited using the City of San Luis Obispo Municipal Code (SLOMC) §
10.36.040 – No Parking Areas. Citing under CVC § 21211 is more directly related to the
underlying violation and does not require posted signage to enforce.
The third new violation and fine amount will allow the City to enforce parking spaces designated
for electric vehicle charging. CVC § 22511.1 prohibits the standing or parking of a vehicle in a
designated electric vehicle charging space unless the vehicle is parked and connected for electric
charging purposes. Attachment C includes the full text of CVC § 22511.1. On September 4,
2018, Council approved a sole source contract with ChargePoint to install new electric vehicle
(EV) charging stations; 33 of which will be available to the public. The C ity will not be able to
ensure only EV vehicles are utilizing these parking space without an established fine amount.
ENVIRONMENTAL REVIEW
The California Environmental Quality Act (CEQA) does not apply to the recommended action in
this report, because the action does not constitute a “project” under CEQA Guidelines sec.
15278.
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FISCAL IMPACT
The intent of this resolution is to seek compliance and not increase citation revenue. F ine amount
increases usually result in an increase in compliance with parking regulations and thus it is
difficult to estimate the fiscal impact of the proposed changes.
ALTERNATIVE
Deny the adoption of the resolution. Staff does not recommend this alternative because the
establishment of the new parking violations and fine amounts are necessary to enforce specific
sections of the California Vehicle Code and the multi-year fine amount increases will help
increase the compliance with state and local parking regulations.
Attachments:
a - Resolution Establishing New Parking Citation Fines and an Increase to Existing Fines
b - CVC 21211
c - CVC 22511.1
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R ______
RESOLUTION NO. _____ (2018 SERIES)
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN LUIS
OBISPO, CALIFORNIA, ESTABLISHING AND INCREASING PARKING
CITATION FINES
WHEREAS, State law provides, in Vehicle Code Section 40203.5, that cities establish
the amount of parking penalties, fees, and surcharges for parking violations; and
WHEREAS, State law authorizes the City to recover administrative fees, parking
penalties, fees and collection costs related to civil debt collection, late payment penalties, and other
related charges; and
WHEREAS, the City wishes to provide secure and user -friendly parking for all users of
the parking structures, surface parking lots, and metered park ing spaces; and
WHEREAS, the City needs to be effective at enforcing State law regarding vehicles
stopping, standing, and parking on bike paths, bike ways, and bike trials; and
WHEREAS, the City needs to be able to enforce State law regarding unlawful use of
electric vehicle (EV) charging spaces; and
WHEREAS, the parking program needs to continue to be self-sufficient for its financial
commitments; and
WHEREAS, the Council considered the staff report and held a public meeting and
considered the proposed changes to the parking citation fines and the establishment of new fines.
NOW THEREFORE, BE IT RESOLVED by the Council of the City of San Luis Obispo
as follows:
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SECTION 1. Parking citation fines are hereby established for and effective on the dates
as shown on Exhibit A attached hereto and incorporated herein.
Upon motion of _______________________, seconded by _______________________, and on
the following roll call vote:
AYES:
NOES:
ABSENT:
The foregoing resolution was adopted this _____ day of _____________________ 2018.
____________________________________
Mayor Heidi Harmon
ATTEST:
____________________________________
Teresa Purrington
City Clerk
APPROVED AS TO FORM:
_____________________________________
J. Christine Dietrick
City Attorney
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the City
of San Luis Obispo , California, this ______ day of ______________, _________.
____________________________________
Teresa Purrington
City Clerk
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EXHIBIT A
CITY OF SAN LUIS OBISPO PENALTY SCHEDULE
CODE & SECTION DESCRIPTION FINE FINE &
LATE FEE FINE FINE &
LATE FEE FINE FINE &
LATE FEE FINE FINE &
LATE FEE
SLMC 10.12.050 INTERFERENCE WITH POLICE/AUTHORIZED OFFICER 93 123 115 145 120 150 125 155
SLMC 10.14.030 OBEDIENCE TO TRAFFIC CONTROL DEVICES 58 88 60 90 65 95 70 100
SLMC 10.14.090 UNAUTHORIZED PAINTING ON CURBS 58 88 60 90 65 95 70 100
SLMC 10.34.020 OVERNIGHT CAMPING (10pm - 6 am)100 130 115 145 120 150 125 155
SLMC 10.36.020 STOPPING OR STANDING IN PARKWAYS PROHIBITED 33 63 40 70 45 75 50 80
SLMC 10.36.030 STOP/STAND/PARK IN VIOLATION OF CHAPTER 33 63 40 70 45 75 50 80
SLMC 10.36.040 NO PARKING ZONE - PROHIBITED PARKING - Also Taxi Zone (d)53 83 60 90 65 95 70 100
SLMC 10.36.050 USE OF STREETS FOR STORAGE OF VEHICLES PROHIBITED 33 63 40 70 45 75 50 80
SLMC 10.36.070 REPAIRING OR GREASING VEHICLE ON PUBLIC STREET 23 53 40 70 45 75 50 80
SLMC 10.36.080 WASHING OR POLISHING VEHICLES 23 53 40 70 45 75 50 80
SLMC 10.36.090 PARKING ADJACENT TO SCHOOLS 23 53 40 70 45 75 50 80
SLMC 10.36.100 PARKING PROHIBITED ON NARROW STREETS 23 53 40 70 45 75 50 80
SLMC 10.36.110 PARKING ON GRADES 23 53 40 70 45 75 50 80
SLMC 10.36.120 UNLAWFUL PARKING - PEDDLERS, VENDORS 23 53 40 70 45 75 50 80
SLMC 10.36.130 EMERGENCY PARKING SIGNS 23 53 60 90 65 95 70 100
SLMC 10.36.140 LARGE/COMMERCIAL VEHICLE PARKING NEAR INTERSECTION 23 53 60 90 65 95 70 100
SLMC 10.36.150 NIGHTTIME PARKING OF LARGE VEHICLES 33 63 60 90 65 95 70 100
SLMC 10.36.160 NIGHTTIME PARKING OF VEH W/OPERATING AIR/REFRIGERATION 23 53 60 90 65 95 70 100
SLMC 10.36.200 PARKING IN A RESIDENTIAL PERMIT PARKING AREA 38 68 40 70 45 75 50 80
SLMC 10.36.230 PERMITS - DISPLAY OF PERMITS 28 58 45 75 50 80 55 85
SLMC 10.36.235 NO PERMIT LOT 45 75 45 75 50 80 55 85
SLMC 10.40.010 TIMED PARKING 10 MINUTES TO 10 HOURS (Overtime Parking)50 80 50 80 55 85 60 90
SLMC 10.40.020 BACKING INTO PARKING SPACE PROHIBITED 28 58 40 70 45 75 50 80
SLMC 10.40.040 PARKING PARALLEL ON ONE-WAY STREETS 21 51 40 70 45 75 50 80
SLMC 10.40.050 DIAGONAL PARKING 21 51 40 70 45 75 50 80
SLMC 10.40.060 PARKING SPACE MARKINGS 40 70 40 70 45 75 50 80
SLMC 10.40.070 NO STOPPING ZONE 21 51 60 90 65 95 70 100
SLMC 10.40.080 ALL NIGHT PARKING PROHIBITED (3-5am)38 68 45 75 50 80 55 85
SLMC 10.44.020 CURB MARKING TO INDICATE NO STOPPING/PARKING REGS.23 53 60 90 65 95 70 100
SLMC 10.44.030 EFFECT OF PERMISSION TO LOAD/UNLOAD IN YELLOW ZONE 53 83 55 85 60 90 65 95
SLMC 10.44.040 EFFECT OF PERMISSION TO LOAD/UNLOAD IN WHITE ZONE 40 70 45 75 50 80 55 85
SLMC 10.44.050 STANDING IN ANY ALLEY 33 63 50 80 55 85 60 90
SLMC 10.44.070 DISABLED PARKING 338 368 338 368 340 370 345 375
SLMC 10.48.010 CERTAIN VEHICLES PROHIBITED IN CENTRAL DISTRICT 58 88 60 90 65 95 70 100
SLMC 10.48.020 ADVERTISING VEHICLES 33 63 40 70 45 75 55 85
SLMC 10.48.030 ANIMAL DRAWN VEHICLES 33 63 40 70 45 75 55 85
SLMC 10.48.040 TRUCK ROUTES 88 118 88 118 90 120 95 125
SLMC 10.48.050 COMM. VEHICLES PROHIBITED FROM USING CERTAIN STREETS 88 118 88 118 90 120 95 125
SLMC 10.48.060 MAX. GROSS WT. LIMITS OF VEHICLES ON CERTAIN STREETS 88 118 88 118 90 120 95 125
SLMC 10.52.040 PARKING METERS - OPERATIONAL PROCEDURES 23 53 40 70 45 75 50 80
SLMC 10.52.050 UNLAWFUL TO PARK AFTER METER TIME HAS EXPIRED 40 70 40 70 45 75 50 80
SLMC 10.52.060 UNLAWFUL TO EXTEND TIME BEYOND LIMIT 15 45 50 80 55 85 60 90
SLMC 10.52.070 IMPROPER USE OF METER 15 45 40 70 45 75 50 80
SLMC 10.52.080 PARKING METERS/STANDARDS - PROPER USE 15 45 40 70 45 75 50 80
SLMC 10.52.110 MOTORCYCLE SPACES 15 45 45 75 50 80 55 85
CVC 5204(a)* CURRENT TAB IMPROPERLY ATTACHED *25
CVC 21211 (a) STOPPING/STANDING/PARKING CLASS I BIKE PATH - -60 90 65 95 70 100
CVC 21211 (b) STOPPING/STANDING/PARKING CLASS II BIKE PATH - -60 90 65 95 70 100
CVC 21113(a) VEHICLE OR ANIMAL ON PUBLIC GROUNDS-MOVING 116 146 116 146 120 150 125 155
CVC 21113(b) VEHICLE OR ANIMAL ON PUBLIC GROUNDS-PARKING 33 63 40 70 45 75 50 80
CVC 21113 (c) DRIVEWAYS, PATHS, PARKING FACILITIES ON GROUNDS 33 63 40 70 45 75 50 80
CVC 22500.1 STOPPING/STANDING/PARKING: FIRE LANE 116 146 120 150 125 155 130 160
CVC 22500(a) STOPPING/STANDING/PARKING: WITHIN INTERSECTION 33 63 60 90 65 95 70 100
CVC 22500(b) STOPPING/STANDING/PARKING: ON A CROSSWALK 33 63 60 90 65 95 70 100
CVC 22500(c) STOPPING/STANDING/PARKING: BETWEEN SAFETY ZONE 33 63 60 90 65 95 70 100
CVC 22500(d) STOPPING/STANDING/PARKING: W/IN 15' FIREHOUSE ENTRANCE 33 63 60 90 65 95 70 100
CVC 22500(e) STOPPING/STANDING/PARKING: PUBLIC/PRIVATE DRIVEWAY 33 63 60 90 65 95 70 100
CVC 22500(f) STOPPING/STANDING/PARKING: ON SIDEWALK 33 63 60 90 65 95 70 100
CVC 22500(g) STOPPING/STANDING/PARKING: ALONG/OPPOSITE OBSTRUCT 33 63 60 90 65 95 70 100
CVC 22500(h) STOPPING/STANDING/PARKING: ON ROADWAY SIDE OF VEHICLE 33 63 60 90 65 95 70 100
Current Effective 1/1/2019 Effective 1/1/2021 Effective 1/1/2023
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Resolution No. _____ (2018 Series) Page 4
R ______
CITY OF SAN LUIS OBISPO PENALTY SCHEDULE
CODE & SECTION DESCRIPTION FINE FINE &
LATE FEE FINE FINE &
LATE FEE FINE FINE &
LATE FEE FINE FINE &
LATE FEE
CVC 22500(i)IMPROPER PARKING IN BUS ZONE 263 293 263 293 270 300 275 305
CVC 22500(j)STOPPING/STANDING/PARKING: IN TUBE OR TUNNEL 33 63 60 90 65 95 70 100
CVC 22500(k)STOPPING/STANDING/PARKING: UPON BRIDGE EXCEPT AUTH 33 63 60 90 65 95 70 100
CVC 22500(l)IMPROPER PARKING IN WHEELCHAIR ACCESS 263 293 288 318 290 320 295 325
CVC 22502(a)CURB PARKING -RIGHT WHEELS MORE THAN 18 INCHES FROM CURB 33 63 40 70 45 75 50 80
CVC 22502(b)PARKING OPPOSITE DIRECTION OF TRAFFIC 33 63 40 70 45 75 50 80
CVC 22502(e)CURB PARKING -LEFT WHEELS MORE THAN 18 INCHES FROM CURB 33 63 40 70 45 75 50 80
CVC 22504(a)UNINCORPORATED AREA PARKING 33 63 60 90 65 95 70 100
CVC 22505(a)PARKING ON STATE HIGHWAY WHERE SIGN POSTED 33 63 60 90 65 95 70 100
CVC 22505(b)POSTED NO PARKING - STATE HIGHWAY 33 63 60 90 65 95 70 100
CVC 22507 UNLAWFUL PARKING 33 63 60 90 65 95 70 100
CVC 22507.8 (a)PARKING IN SPACE FOR DISABLED 338 368 338 368 340 370 345 375
CVC 22507.8 (b)PARKING IN SPACE FOR DISABLED - OBSTRUCT/BLOCK 338 368 338 368 340 370 345 375
CVC 22507.8 (c)(1)PARKING IN SPACE FOR DISABLED - ON LINES MARKED 338 368 338 368 340 370 345 375
CVC 22507.8 (c)(2)PARKING IN SPACE FOR DISABLED - CROSSHATCHED LINES 338 368 338 368 340 370 345 375
CVC 22510 PARKING IN SNOW REMOVAL AREAS 3 33 3 33 3 33 3 33
CVC 22511.1 UNLAWFUL TO PARK UNLESS EV CHARGING --45 75 50 80 55 60
CVC 22511.7 DISABLED ZONE 338 368 338 368 340 370 345 375
CVC 22512 VEHICLE UNATTENDED 116 146 120 150 125 155 130 160
CVC 22513 TOW CARS - PARKING ON FREEWAY 33 63 60 90 65 95 70 100
CVC 22514 FIRE HYDRANTS 63 93 70 100 75 105 80 110
CVC 22515(a)UNATTENDED VEHICLES - SET BRAKES/STOP MOTOR 33 63 40 70 45 75 50 80
CVC 22515(b)UNATTENDED VEHICLES - SET BRAKES/WHEELS/PREVENT MOVE 33 63 40 70 45 75 50 80
CVC 22516 LOCKED VEHICLE 116 146 120 150 125 155 130 160
CVC 22517 OPENING AND CLOSING DOORS 116 146 120 150 125 155 130 160
CVC 22520.5 VENDING ON FREEWAY RIGHT-OF-WAY 116 146 120 150 125 155 130 160
CVC 22520.5(a)VENDING ON FREEWAY RIGHT-OF-WAY 116 146 120 150 125 155 130 160
CVC 22521 ILLEGAL TO PARK ON RAILROAD TRACKS 33 63 60 90 65 95 70 100
CVC 22522 PARKING NEAR SIDEWALK ACCESS RAMPS 288 318 288 318 290 320 295 325
CVC 22523(a)VEHICLE ABANDONMENT- On Highway 283 313 283 313 290 320 295 325
CVC 22523(b)VEHICLE ABANDONMENT 283 313 283 313 290 320 295 325
CVC 22650 UNLAWFUL REMOVAL OF UNATTENDED VEHICLE 116 146 120 150 125 155 130 160
CVC 22651(b)VEHICLE PARKED/LEFT STANDING TO OBSTRUCT TRAFFIC 116 146 120 150 125 155 130 160
CVC 40225*PROCESSING OTHER VIOLATIONS *10
CVC 40226*FAILURE TO DISPLAY DISABLED PLACARD - ADMINISTRATIVE FEE *25
LATE PAYMENT PENALTY 30
*Fine or fee amounts are set by the Uniform Bail & Penalty Schedule or by specific CVC section
All other fine amounts set by City Council pursuant to CVC 40203.5
Current Effective 1/1/2019 Effective 1/1/2021 Effective 1/1/2023
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Vehicle Code - VEH
DIVISION 11. RULES OF THE ROAD [21000 - 23336]
( Division 11 enacted by Stats. 1959, Ch. 3. )
CHAPTER 1. Obedience to and Effect of Traffic Laws [21000 - 21296]
( Chapter 1 enacted by Stats. 1959, Ch. 3. )
ARTICLE 4. Operation of Bicycles [21200 - 21213]
( Article 4 added by Stats. 1963, Ch. 479. )
21211.
(a) No person may stop, stand, sit, or loiter upon any class I bikeway, as defined in subdivision (a) of
Section 890.4 of the Streets and Highways Code, or any other public or private bicycle path or trail, if the
stopping, standing, sitting, or loitering impedes or blocks the normal and reasonable movement of any
bicyclist.
(b) No person may place or park any bicycle, vehicle, or any other object upon any bikeway or bicycle
path or trail, as specified in subdivision (a), which impedes or blocks the normal and reasonable
movement of any bicyclist unless the placement or parking is necessary for safe operation or is
otherwise in compliance with the law.
(c) This section does not apply to drivers or owners of utility or public utility vehicles, as provided in
Section 22512.
(d) This section does not apply to owners or drivers of vehicles who make brief stops while engaged in
the delivery of newspapers to customers along the person’s route.
(e) This section does not apply to the driver or owner of a rubbish or garbage truck while actually
engaged in the collection of rubbish or garbage within a business or residence district if the front turn
signal lamps at each side of the vehicle are being flashed simultaneously and the rear turn signal lamps
at each side of the vehicle are being flashed simultaneously.
(f) This section does not apply to the driver or owner of a tow vehicle while actually engaged in the
towing of a vehicle if the front turn signal lamps at each side of the vehicle are being flashed
simultaneously and the rear turn signal lamps at each side of the vehicle are being flashed
simultaneously.
(Amended by Stats. 2001, Ch. 127, Sec. 7. Effective July 30, 2001.)
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VEHICLE CODE - VEH
DIVISION 11. RULES OF THE ROAD [21000 - 23336]
( Division 11 enacted by Stats. 1959, Ch. 3. )
CHAPTER 9. Stopping, Standing, and Parking [22500 - 22526]
( Chapter 9 enacted by Stats. 1959, Ch. 3. )
22511.1.
(a)A person shall not park or leave standing a vehicle in a stall or space designated
pursuant to Section 22511 unless the vehicle is connected for electric charging
purposes.
(b)A person shall not obstruct, block, or otherwise bar access to parking stalls or
spaces described in subdivision (a) except as provided in subdivision (a).
(Amended by Stats. 2011, Ch. 274, Sec. 2. (AB 475) Effective January 1, 2012.)
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