HomeMy WebLinkAbout06-10-2020 PCC Agenda PacketCity of San Luis Obispo, Agenda, Planning Commission
Agenda
PROMOTIONAL COORDINATING COMMITTEE BOARD
Wednesday, June 10, 2020
5:30 p.m. REGULAR MEETING Teleconference
Based on the threat of COVID-19 as reflected in the Proclamations of Emergency issued by both the
Governor of the State of California, the San Luis Obispo County Emergency Services Director and the City
Council of the City of San Luis Obispo as well as the Governor’s Executive Order N-29-20 issued on March
17, 2020, relating to the convening of public meetings in response to the COVID-19 pandemic, the City of
San Luis Obispo will be holding all public meetings via teleconference. There will be no physical
location for the Public to view the meeting. Below are instructions on how to view the meeting
remotely and how to leave public comment.
Additionally, members of the Promotional Coordinating Committee (PCC) Board are allowed to attend the
meeting via teleconference and to participate in the meeting to the same extent as if they were present.
Using the most rapid means of communication available at this time, members of the public
are encouraged to participate in PCC meetings in the following ways:
1. Remote Viewing - Members of the public who wish to watch the meeting can view:
• Go to Webinar Registration:
https://attendee.gotowebinar.com/register/5398014261056344077
o Webinar ID: 902 -754-795
o You must register to view via Webinar.
2. Public Comment - The PCC will still be accepting public comment for only items on the agenda.
Public comment can be submitted in the following ways:
• Mail or Email Public Comment
o Received by 10:00 AM on the day of meeting - Can be submitted via email to:
(advisorybodies@slocity.org ) or U.S. Mail to City Clerk at: 990 Palm St. San Luis
Obispo, CA 93401
o Emails sent after 10:00 AM up until public comment is opened on the item – Limited
to one page emailed to cityclerk@slocity.org will be read aloud during the public
comment period.
• Verbal Public Comment - Call (805) 781-7164; state and spell your name, mention the
agenda item number you are calling about and leave your comment. The verbal comments
must be received by 10:00 AM on the morning of the noticed meeting and will be limited to
3 minutes. All voicemails will be forwarded to the PCC members and saved as Agenda
Correspondence.
All comments submitted will be placed into the administrative record of the meeting.
Promotional Coordinating Committee Board Agenda for June 10, 2020 Page 2
CALL TO ORDER Chair Dana Matteson
ROLL CALL : Chair Dana Matteson, Vice Chair John Thomas, Melissa Godsey, Ryan Heath,
Stephanie Stackhouse, Samantha Welch and John Conner
PUBLIC COMMENT: At this time, people may address the Committee about items not on the
agenda. Persons wishing to speak should come forward and state their name and address.
Comments are limited to three minutes per person. Items raised at this time are generally referred
to staff and, if action by the Committee is necessary, may be scheduled for a future meeting.
CONSENT ITEMS
C.1 Minutes of the Meeting on May 13, 2020
C.2 2019-20 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Activity Report
C.7 TOT Report
PRESENTATIONS
1. PUBLIC RELATIONS MONTHLY ACTIVITY REPORT 10 mins
Representatives from the SLO Chamber will present the monthly report for the Public Relations activities for the
PCC.
BUSINESS ITEMS
1. 2020-21 ANNUAL CONTRACT SERVICES 30 mins
The committee will receive a presentation on the annual contracted services for Public Relations, GIA
support and Visitor Services from the San Luis Obispo Chamber of Commerce representatives.
2. SHOP LOCAL PROGRAM DEVELOPMENT 30 mins
The committee will receive a presentation from Verdin Marketing on the development of a
“Shop Local” economic recovery program.
3. FY 20-21 BUDGET DISCUSSION 30 mins
The committee will continue develop and approve the FY 2020-21 budget allocations for the PCC
program.
PCC LIAISON REPORTS AND COMMUNICATION
1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT
Promotional Coordinating Committee Board Agenda for June 10, 2020 Page 3
2. GIA UPDATE – LIAISON REPORT
3. TBID BOARD REPORT – TBID Meeting Minutes: May 13, 2020; Special Meeting Minutes: May 11,
2020
4. TOURISM PROGRAM UPDATE
ADJOURNMENT
The next Regular Meeting of the Promotional Coordinating Committee Board is scheduled
for Wednesday, July 8, 2020 at 5:30 p.m. held remotely and via teleconference.
The City of San Luis Obispo wishes to make all of its public meetings accessible to the
public. Upon request, this agenda will be made available in appropriate alternative formats to
persons with disabilities. Any person with a disability who requires a modification or
accommodation in order to participate in a meeting should direct such request to the City Clerk’s
Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications
Device for the Deaf (805) 781-7107.
Meeting audio recordings can be found at the following web address:
http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx
DRAFT Minutes – Promotional Coordinating Committee Meeting of March 13, 2020 Page 1
Minutes - DRAFT
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, May 13, 2020
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, May13, 2020 at 5:30 p.m. via teleconference, by Chair Matteson.
ROLL CALL
Present: Members Melissa Godsey, Ryan Heath, Stephanie Stackhouse, Samantha Welch and
John Conner, Vice Chair John Thomas, and Chair Dana Matteson
Absent: None
Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY MEMBER CONNER, SECONDED BY MEMBER GODSEY,
CARRIED 7-0, to approve the Consent Agenda items 1 thru 7.
C.1 Minutes of the Special Meeting on April 8, 2020.
C.2 2019-20 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Activity Report
C.7 TOT Report
DRAFT Minutes – Promotional Coordinating Committee Meeting of May 13, 2020 Page 2
PRESENTATIONS
1. PUBLIC RELATIONS MONTHLY ACTIVITY REPORT
Jacqui Clark-Charlesworth, SLO Chamber provided a PowerPoint presentation and responded
to Committee inquiries.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1. COVID-19 UPDATE & PROGRAM ADJUSTMENTS
Molly Cano, Tourism Manager provided a brief update to the committee on the City’s actions
related to COVID-19 including the impacts to the current PCC programs. Jacqui Clark-
Charlesworth presented the COVID-19 Tourism PR Communication Strategy.
Public Comment
None.
--End of Public Comment--
No action was taken on this item. The COVID-19 Tourism PR Communication Strategy was
received & filed with no changes.
2. 2020-21 GIA PROGRAM
Molly Cano, Tourism Manager presented recommended program changes for the 20-21 GIA
program due to COVID-19 for the committee’s review and approval. The changes included
the termination of the current 20-21 GIA application period/program based on the uncertainty
of COVID-19 and the committee directed staff to establish a revised or modified program in
its place that is in alignment with the GIA intent but responsive to the current environment.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
The committee provided direction to staff to communicate the cancelation of the 20-21 GIA
DRAFT Minutes – Promotional Coordinating Committee Meeting of May 13, 2020 Page 3
application process and work with the taskforce on a modified program. The taskforce includes:
Members Ryan Heath and Stephanie Stackhouse, and Chair Dana Matteson.
3. SHOP LOCAL PROGRAM DEVELOPMENT
Molly Cano, Tourism Manager provided a presentation on the planning process and program
outline for the proposed “Shop Local” program and responded to Committee inquiries. The
committee discussed the program elements outlined by staff discussed the allocation of the
remaining $40,000 from the PCC budget to supplement the program.
Public Comment
None.
--End of Public Comment--
ACTION: UPON MOTION BY VICE CHAIR THOMAS, SECONDED BY MEMBER
CONNER, CARRIED 7-0 to move forward with the Shop Local program as presented
excluding the mirco-grant program, create the new taskforce for the Shop Local program and
grant the taskforce has the authority to work with staff on the agency selection process
including RFP execution. The taskforce includes: Member Conner, Vice Chair Thomas and
Member Welch.
4. FY 20-21 BUDGET PROCESS
Molly Cano, Tourism Manager presented the FY 2020-21 budget process and status to the
committee. The Committee discussed initial allocations for the PCC program and gave
direction to staff and contractors for proposals in June.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
PCC LIAISON REPORTS AND COMMUNICATION
1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT
The Committee thanked Member Godsey for your service to the Committee as this is her last
meeting.
2. GIA UPDATE – LIAISON REPORT
No updates provided.
DRAFT Minutes – Promotional Coordinating Committee Meeting of May 13, 2020 Page 4
3. TBID BOARD REPORT – TBID Meeting Minutes: January
John Conner provided a brief overview of the TBID Board Meeting.
4. TOURISM PROGRAM UPDATE
Tourism Manager Cano provided a brief Tourism Program update.
ADJOURNMENT
The meeting was adjourned at 7:34 p.m. The next Regular Promotinal Coordinating Committee
meeting is scheduled for Wednesday, June 10, 2018 at 5:30 p.m., in the Council Hearing Room,
990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2020
Budget 2020-21 2019-20 2020-21 Projected Updated: 6/5/20
Budget 405,302$ 405,302$
Carryover
Total Budget 405,302$ 405,302$
Expenditure
2019-20 2020-21
Expenditure Staff Notes
Grants-in-Aid Funding 100,000$ 100,000$
PCC earmarked in January;
consider maintaining allocation for
modified program
Grants-in-Aid Promotional Support Contract 30,000$
Consider needs within modified
program
Community Placemaking & Beautification Projects 50,000$
Consider the Expediture Line Item
description to be inclusive of other
program items
SLO Happenings Campaign 15,000$
Evalute program need & PCC role
for 20-21
General Contract Services 2,400$
Visitors Center 119,600$ 119,600$
Contract status: 2 year term;
Consideration: address contract
opportunities/ammedments for
year 2 re: COVID
PR Contract 34,000$ 36,000$
Contract status: 1 year term with
the opportunity to extend to 2nd
year; Consideration: different split
between PCC & TBID for 20-21; PCC
contribution to media monitoring
service
Communications Plan Consultant Services 2,000$ -$
one time expense to address PR
contract support, not needed in
2020-21
Downtown Maps 9,000$ 9,000$ Future Freeze item
Support Cost 5,000$ 5,000$
Maintain funding for committee,
program & staff expeditures
Administration (Staffing) 38,302$ 37,685$
Total 405,302$ 307,285$
Remaining Budget -$ 98,017$
Community Promotions Budget Worksheet
Report to City of SLO – TBID and PCC
Public Relations Contract
May 2020
Implementation
1)Presented COVID-19 PR Strategy to TBID and PCC boards
2)Continued to work with the City, AMF and Matchfire on overall tourism marketing campaign
Proactive media outreach
1)Pitched #SLOtogether to local media
2)Continued connecting with SLO community partners
3)Continued outreach to recently hosted media and influencers
Partnerships
1)Worked with Mustang News on a story about the City’s response to COVID
2)Submitted photo and video content for Resonance story on Best Small Cities via Visit SLO CAL
3)Submitted photos for INSIDER story on scenic road trips via CCTC
4)Attended CCTC PR committee
5)Attended Visit SLO CAL PR task force
6)Submitted the following content for Visit California’s Story Ideas.
a.Get outdoors after sundown in the golden state
i.Hike or bike Cerro San Luis in San Luis Obispo
b.California is cutting Edge
i.Get rewarded for social distancing with Kick-it points in San Luis Obispo
ii.Providing hope to boutique wineries during the pandemic
Media Placements
1.San Luis Obispo Is All Grown Up
We hosted Laurie Jo Miller Farr as part of our
Unpretentious Luxury FAM with Hotel SLO and
Hotel Cerro. Her piece in the May/June issue of
Haute Living San Francisco focused on the new
luxury hotels as well as the wineries, open space
and other luxe features, calling SLO the “cultural
and historical heart” of the Central Coast.
UVPM: 35K print
Report to City of SLO – TBID and PCC
Public Relations Contract
May 2020
2.Hotel San Luis Obispo
We hosted Kathy Chin-Leong on her way through San
Luis Obispo to experience the City’s new offerings.
She reviewed Hotel San Luis Obispo for TravelSquire
noting that guests staying there “feel like they are
getting the full monty”. The piece also notes the
City’s agricultural enclave and vacation appeal.
3.San Luis Obispo Raises the Bar
We helped host Erin Rottman in SLO for her travel
feature in 805 Living. The article emphasizes the
greenbelt surrounding the City - calling it “no accident”
and tying it to the city’s unique sense of place and key
factor for the desire for people to both live and visit
San Luis Obispo. Additionally, the article highlights the
mix of local businesses and the luxe details of the new
Hotel SLO.
UVPM: 32K print
4.The Best Online Film Festivals of 2020, Presented
by FilmFreeway
Moviemaker Magazine shared their fourth article
about the 2020 SLO International Film Fest,
including it in their roundup of best online
festivals. The piece specifically commended the
festival for pivoting so quickly and innovatively as
the first one to move online due to the pandemic.
We had planned to host writer Tim Molloy as part
of the City and festival partnership.
UVPM: 85K
Report to City of SLO – TBID and PCC
Public Relations Contract
May 2020
5.Tourism in SLO halts due to COVID-19
Mustang News reported on the City and local
business response to COVID-19. The story
emphasized the virtual experiences available for
tourists and how the city will be ready to welcome
them safely when leisure travel is open once again.
UVPM: 6K
6.6 of the top road trips in the US and where to
stay along the way
Business Insider compiled a list of road trips with
an abundance of nature and fresh air AKA places
perfect top visit while social distancing. San
Francisco to San Luis Obispo makes the list, and
readers are encouraged to hit the wine trails and
stay at Madonna Inn.
UVPM: 35M
7.Pitchfork Staffers Recommend 16 Great Indie
Record Stores You Can Support Online
Pitchfork commends Boo Boo Records for its
addition to SLO’s culture calling it “the sort of
hidden indie oasis that gives college towns their
cred”, and encouraging readers to support the
online shop.
UVPM: 1.9M
Report to City of SLO – TBID and PCC
Public Relations Contract
May 2020
8.The Perfect Weekend Getaway: San Luis Obispo
From Los Angeles or San Francisco
Fodor’s Travel encourages travelers from LA and SF
to road trip to San Luis Obispo for a laid-back and
quintessential Californian getaway. The story calls
out multiple SLO staples including Firestone Grill
tri-tip, the Historic Railroad District and the Apple
Farm to name a few.
UVPM: 604K
9.Planning A Road Trip? The Motels Pictured Here
On The Pacific Coast Highway Look Cozy
The Travel highlights SLO as the first city with a
roadside motel and encourages roadtrippers to
visit now to see the Spanish Mission and stay at
the Madonna Inn.
10.These Cities Are Known For Travel Firsts
Travel Pulse also featured San Luis Obispo for
being the first city with a roadside motel.
UVPM: 250K
Report to City of SLO – TBID and PCC
Public Relations Contract
May 2020
11.Beyond the barbecue belt: 8 of America’s
lesser-known barbecue staples
Matador Network entices readers’ palettes by
describing the Central Coast’s famous Santa Maria
style tri-tip BBQ.
UVPM: 1.1M
Virtual events:
12.More Virtual Experiences from California Wineries
Statewide at DiscoverCaliforniaWines.Com
The Wine Institute highlights Tolosa’s Tasting
Tuesday where people can tune in to taste with
winemaker Frederic Delivert.
UVPM: 4K
13.California Wineries Bring Virtual Wine
Experiences to Consumers
Pittsburgh Owl Scribe blog shares Tolosa’s
Technical Thursday’s in their roundup of virtual
wine tasting experiences.
Report to City of SLO – PCC
Visitor Services Contract
May 2020
Visitor Interaction
May
2019
April
2020
May
2020
Walk-ins 6,572 n/a n/a
Farmers’ Market* 500 n/a n/a
Phone calls 569 737 944
Emails and digital
communications
532 1,026 1,082
*estimate without people counter
Visitor Center Highlights
• Maintained remote office to maintain Visitor Center as a vital information hub.
• Working collaboratively with City and regional p artners to navigate community
through COVID-19 crisis.
• Promoting efforts to support local businesses – TakeOutTuesday, ShopSmall
• Enjoyed helping every guest that calls, emails, or otherwise en gages from a safe
distance.
SLO Happenings | Monthly Report: May 2020
As we still find ourselves in the middle of a global crisis and abiding by the shelter-in-place order, in-person events all kinds have come to a halt. We have shifted much of our work to managing and updating events that have been postponed or canceled. However, we are being proactive about adding virtual events to our event calendar and adding events that will take place in Fall 2020.
In May, we continued to build out the SLO Happenings calendar with over 1,505 events and 23 new events added for the month.
Social Highlights + Performance
Ticket Tuesday Total Entries Total Likes Total Reach
Novo Gift Certificate 647 739 7,809
Seeds Gift Certificate 264 70 4,496
Petra Gift Certificate 409 153 6,437
Total 1,320 962 18,742
Website Highlights + Performance
In March we did make the decision to pause Ticket Tuesday because it was
so heavily focused on promoting events, which as we know have
completely come to a halt. However, mid-April we relaunched our Ticket
Tuesday program with a new direction.
We are currently using our Ticket Tuesday program to provide the
community with a fun contest and a way to support local businesses.
Giveaways include Virtual Tastings, Dinner, Gift Cards, etc. Engagement has
been very successful and some of our most highly engaged posts to date.
Traffic across all SLO TBID digital properties has seen a significant decrease in traffic and engagement, including the event calendar.
The SLO Happenings event calendar was the 6th most visited page
on VisitSLO.com with 650 pageviews –which is a 74% decrease year-over-year largely due to current COVID situation.
Email Highlights + Performance
Summary
*Due to COVID, monthly event emails have been paused.
2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 Remitted Deferred Change +/-
July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,775$ 917,282$ 4.9%
August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 815,225$ 847,791$ 4.0%
September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ 696,113$ 771,507$ 10.8%
October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ 704,568$ 712,332$ 1.1%
November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 565,129$ 592,953$ 4.9%
December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 491,517$ 570,909$ 16.2%
January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 468,705$ 511,727$ 9.2%
February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ 526,793$ 582,403$ 295,320$ 240,930$ 10.6%
March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ 606,841$ 181,099$ 108,433$ 67,075$ -70.2%
April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 653,881$ 751,077$ 54,997$ ---92.7%
May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 626,025$ 688,231$ -100.0%
June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 795,368$ 843,999$ -100.0%
Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,498,864$ 8,032,974$ 5,743,000$ -28.5%
7,875,000$
2018-19 2019-20 Change +/-2018-19 2019-20 Change +/-2018-19 2019-20 Change +/-
July 85.2 80.1 -6.1 175.2 186.7 6.6 149.2 149.5 0.1
August 81.3 77.4 -4.8 166.6 177.3 6.4 135.5 137.3 1.3
September 72.4 73.3 1.2 163.5 161.5 -1.2 118.4 118.3 0.0
October 72.8 73.0 0.4 151.4 156.4 3.3 110.2 114.2 3.7
November 67.8 67.4 -1.6 143.2 147.1 4.0 97.0 99.2 2.4
December 59.2 57.7 -2.5 135.6 134.4 -0.9 80.3 77.6 -3.4
January 59.3 62.3 5.1 125.6 130.4 3.9 74.4 81.3 9.2
February 66.4 65.4 -1.7 141.2 145.8 3.3 93.9 95.4 1.6
March 68.2 34.6 -49.2 144.0 131.1 -8.9 98.1 45.4 -53.7
April 76.5 17.7 -76.8 162.8 95.5 -41.3 124.5 16.9 -86.4
May 66.1 155.7 102.9
June 75.0 182.7 137.1
Total/Average 70.85 60.90 -13.6 153.96 146.64 -2.5 110.13 93.52 -12.5
Occupancy ADR
TOT Comparison
RevPAR*Figures from Smith Travel
Research Report
February & March updated on 5/22/20
April updated on 6/5/20
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 05/13/20 Pg. 1
Minutes - DRAFT
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
May 13, 2020
Regular Teleconference Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular teleconference meeting of the San Luis Obispo Tourism Business Improvement District Board
was called to order on May 13, 2020 at 10:02 a.m. held via GoToWebinar by Chair John Conner.
ROLL CALL
Present: Chair John Conner and Board Members Bruce Skidmore (departed at 11:54 a.m.), LeBren
Young-Harris (departed at 11:56 a.m.), and Pragna Patel-Mueller
Absent: none
Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
C.1 Minutes of Meeting on Wednesday, April 8, 2020
C.2 Minutes of Special Meeting on Tuesday, April 21, 2020
C.3 Smith Travel Report
C.4 Transient Occupancy Tax (TOT) Report
C.5 Chamber Public Relations Monthly Report
C.6 Chamber Visitor Center Monthly Report
C.7 AMF + Matchfire Marketing Monthly Report
C.8 2020 Money for a Rainy Day Promotion Report
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER SKIDMORE SECONDED BY COMMITTEE
MEMBER PEARCE, CARRIED 5-0, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 8.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 5/13/20 Pg. 2
PRESENTATIONS
1. 2020 Money for a Rainy Day Promotion Recap
Tourism Coordinator Burns presented the 2020 Money for a Rainy Day promotion results and a status
update on the added raincheck feature for qualified and postponed March check -ins. Board members
asked questions which staff addressed.
Public Comment
None.
--End of Public Comment--
No action was taken on presentation items.
BUSINESS ITEMS
1. 2020-21 TBID Budget Updates
Tourism Manager Cano presented the 2020-21 FY budget projections and the TBID expenditure categories
that were discussed and developed by the Management Committee to help focus on prioritizing categories
within the budget components. The four categories outlined are: Retain & Recontract, Reconsider,
Eliminate, New Additions.
Board members discussed the importance of a larger contingency fund as well as the programs that need to
be reconsidered. Many of the programs being reconsidered are rapidly changing and have uncertain
functionality over the next year. Due to these unknowns, members discussed maintaining the base contract
amounts from 2019-20 with the new additions while placing the four programs (Cal Poly Athletics, SLO
Coast Wine Collective Partnership, Cal Poly Office of Student Affairs Partnership and CHLA Membership)
to be reconsidered until there’s more information on the programs’ value.
The TBID Board provided direction to Staff and the Management Committee to move forward with holding
on allocating funds or contracting with the four discussed programs for reconsideration and to move forward
with inquiring about a single TBID membership fee with SLO Coast Wine Collective and CHLA. Staff will
continuously check-in with Cal Poly Athletics and NSTP for program updates.
Public Comments:
None.
---End of Public Comments---
No action was taken
2. Marketing Service RFP Agency Selection Discussion
Tourism Manager Cano reviewed the process to date and provided details on the two finalist’s reference
checks and program comparisons. Staff expressed that both finalists are great fit for the TBID. The Board
discussed the strengths of Madden Media and Noble & DCI, but also noted that a public relations
component could be critical during and after the global pandemic.
Public Comments:
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 5/13/20 Pg. 3
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER SKIDMORE, SECOND BY BOARD MEMBER
HARRIS, CARRIED 5-0, to move forward with selecting and recommending Noble Studios & DCI
as the TBID’s Marketing Services contractor to the City Manager for the 2020-22 contract execution.
3. COVID-19 TBID Messaging & Resources
Tourism Manager Cano presented the current COVID-19 status and potential next steps to the Board.
Additionally, Jacqui Clark-Charlesworth presented the COVID-19 Tourism PR Communication Strategy
for the Board to receive and file. The Board discussed establishing a coordinated message on the cleanliness
and safety of the City to San Luis Obispo guests and by using a toolkit of resources for the use of TBID
constituents. Staff will move forward with creating the toolkit and messaging.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
TBID LIAISON REPORTS AND COMMUNICATION
1. Hotelier Update – None.
2. Management Committee Update - May 6, 2020 minutes are in the packet for review.
3. Marketing Committee Update – None.
4. PCC Update – April 8, 2020 minutes in packet for review.
5. SLO CAL Update – Member Pearce Tourism Manager Cano reported on the County’s meeting and
planning sessions for recovery efforts.
6. Tourism Program Update – Tourism Manager Cano reported on the following:
• The upcoming PCC meeting and projects relating to the Marsh Street Parking Structure Mural
and GIA status.
• Cal Poly potentially looking to SLO TBID properties for housing students. All members were in
consensus that they would be interested in housing Cal Poly students if needed.
ADJOURNMENT
The meeting was adjourned at 12:01 pm. The next Tourism Business Improvement District Board meeting
is scheduled for June 10, 2020 at 10:00 a.m., at City Hall, 990 Palm Street, San Luis Obispo, CA.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX
DRAFT Minutes – Tourism Business Improvement District Board Special Meeting 5/11/20
DRAFT - Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Monday, May 11, 2020
Special Teleconference Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The special teleconference meeting of the San Luis Obispo Tourism Business Improvement District Board
was called to order on Monday, May 11, 2020 at 8:30 a.m. via teleconference, by Chair John Conner.
ROLL CALL
Present: Chair John Conner, and Board Members Bruce Skidmore, Clint Pearce, LeBren Young-
Harris and Pragna Patel-Mueller.
Absent: None.
Staff: Tourism Manager Molly Cano, Tourism Coordinator Chantal Burns
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
BUSINESS ITEMS
1. Marketing Service Contract Interviews
The Board conducted four second interviews by having each agency present on unique subject or piece of
their proposal that the Board and staff requested to be elaborated on. Presentations were followed by a
questions and answer segment and then concluded with members reviewing each agency interview in
depth. The TBID Board was in consensus to narrow down the selection to Madden Media and Noble
Studios & DCI as the the top two agencies. Board members were not ready to make a final decision
between the two and directed staff to complete additional reference checks and final program
comparisons to help direct their selection at the May 13, 2020 meeting.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
ADJOURNMENT
The special meeting was adjourned at 2:48 p.m. The next Tourism Business Improvement District Board
meeting is scheduled for Wednesday, May 13, 2020 at 10:00 a.m., at City Hall, 990 Palm Street, San Luis
Obispo, CA.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX