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Home My WebLink About06-10-2020 TBID Minutes Minutes – Tourism Business Improvement District Board Meeting of 06/10/20 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD June 10, 2020 Regular Teleconference Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular teleconference meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on June 10, 2020 at 10:07 a.m. held via GoToWebinar by Chair John Conner. ROLL CALL Present: Chair John Conner and Board Members Bruce Skidmore, LeBren Young-Harris, Clint Pearce and Pragna Patel-Mueller Absent: none Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of Meeting on Wednesday, May 13, 2020 C.2 Minutes of Special Meeting on Monday, May 11, 2020 C.3 Smith Travel Report C.4 Transient Occupancy Tax (TOT) Report C.5 Chamber Public Relations Monthly Report C.6 Chamber Visitor Center Monthly Report C.7 AMF + Matchfire Marketing Monthly Report Public Comment None. --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER PEARCE SECONDED BY COMMITTEE MEMBER SKIDMORE, CARRIED 5-0, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 7. Minutes – Tourism Business Improvement District Board Meeting of 6/10/20 Pg. 2 BUSINESS ITEMS 1. New Agency Onboarding Plan Representatives from Noble Studios + DCI presented their high-level plans for June and July 2020 and their proposed fiscal year budget breakdown as the marketing services agency. As part of the agency’s plan and to assist in recovery efforts, they reintroduced a new campaign called SLO Ready for board members to consider. Noble Studios recommended that a budget of up to $10,000 be allocated to travel and evergreen photo and video creation for the campaign. The TBID Board provided feedback on the campaign concept and expressed overall interest in moving forward with the plans and campaign presented. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY COMMITTEE MEMBER SKIDMORE SECONDED BY COMMITTEE MEMBER PEARCE, CARRIED 5-0, to approve the presented timeline, program budget breakout as presented and to move forward with the presented SLO Ready campaign concept, but to further discuss and take action on the campaign’s content creation budget request of up to $10,000 separately and under the agenda’s business item 3. 2. 2020-21 Annual Contract Services The Board received a presentation for the San Luis Obispo Chamber of Commerce’s Guest Services and Public Relations annual contracted services from Dusty Colyer-Worth and Jacqui Clark-Charlesworth of the San Luis Obispo Chamber of Commerce. The Public Relations Services and Media Monitoring Services were proposed to be jointly funded by the TBID and PCC. It was recommended that these two services are to be split with TBID funding 50% and PCC funding 50% of the 2020-21 contract. Board members had no requests or comments o n the presented services and wish to move forward with both services as presented for the San Luis Obispo TBID. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY COMMITTEE MEMBER SKIDMORE SECONDED BY COMMITTEE MEMBER PATEL-MUELLER, CARRIED 3-0-2 (HARRIS AND PEARCE RECUSED DUE TO CONFLICT OF INTEREST), to approve and recommend to City Council contracting the San Luis Obispo Chamber of Commerce’s Guest Services and Public Relations Services for the 2020-21 scope of work as presented. 3. 2020-21 TBID Program Budget Tourism Manager Cano presented the updated 2020-21 FY budget projections and the TBID expenditure categories that were discussed and developed by the Management Committee. Due to the budget being based off revenue assumptions, the Board continues to believe in having a larger contingency fund to pull from on an as needed basis. Board discussion reviewed the Smith Travel Report (STR) line item and the reason our SLO TBID subscribes to this data in addition to Visit SLO CAL. Additionally, Board members decided to move forward with Noble Studio’s presented campaign ’s creative and production budget recommendation of up Minutes – Tourism Business Improvement District Board Meeting of 6/10/20 Pg. 3 to $10,000 but to pull this from the COVID -19 Recovery Response line item within the proposed program budget. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY COMMITTEE MEMBER PATEL-MUELLER SECONDED BY COMMITTEE MEMBER SKIDMORE, CARRIED 5-0, to approve that all line items within the presented 2020 -21 TBID Program Budget except for the San Luis Obispo Chamber of Commerce’s annual contract be recommend to City Council for adoption. ACTION: MOTION BY COMMITTEE MEMBER PATEL-MUELLER SECONDED BY COMMITTEE MEMBER SKIDMORE, CARRIED 3-0-2 (HARRIS AND PEARCE RECUSED DUE TO C ONFLICT OF INTEREST), to approve and recommend to City Council the presented 2020 -21 contract services budget proposal; San Luis Obispo Chamber of Commerce’s Guest Services for $47,500 and the joint funding with the PCC for the Public Relations Services at $42,500 and the Media Monitoring Service at $3,712.50 for the 2020-21 fiscal year. TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update • Member Skidmore reported on SLO TBID Hotels that he has seen reopen. Embassy Suites will not be reopening until July 6th . • Member Harris reported on Hampton Inn receiving a formal complaint from a guest questioned on their reasoning for travel during the essential travel only order. • Clarification that hotel pools will be allowed to open on June 12th if all guidance and self- certifications are complete. Hot tubs and saunas will not be allowed to reopen. 2. Management Committee Update - June 4, 2020 minutes are in the packet for review. 3. Marketing Committee Update – June 4, 2020 minutes are in the packet for review. 4. PCC Update - Member Pearce Tourism Manager Cano reported on • Shop SLO Program’s progress • A modified GIA program is being worked on 5. SLO CAL Update – Member Pearce Tourism Manager Cano reported on • VSC’s advocacy work 6. Tourism Program Update – Tourism Manager Cano reported on the following: • The State and County have released information and guidance for the June 12, 2020 reopening. • Communications to constituents will continue to be released ADJOURNMENT The meeting was adjourned at 11:44 a.m. The next Tourism Business Improvement District Board meeting is scheduled for July 8, 2020 at 10:00 a.m. held remotely and via teleconference. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD : 07/08/20