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Minutes – Tourism Business Improvement District Board Meeting of 05/13/20 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
May 13, 2020
Regular Teleconference Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular teleconference meeting of the San Luis Obispo Tourism Business Improvement District Board
was called to order on May 13, 2020 at 10:02 a.m. held via GoToWebinar by Chair John Conner.
ROLL CALL
Present: Chair John Conner and Board Members Bruce Skidmore (departed at 11:54 a.m.), LeBren
Young-Harris (departed at 11:56 a.m.), and Pragna Patel-Mueller
Absent: none
Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
C.1 Minutes of Meeting on Wednesday, April 8, 2020
C.2 Minutes of Special Meeting on Tuesday, April 21, 2020
C.3 Smith Travel Report
C.4 Transient Occupancy Tax (TOT) Report
C.5 Chamber Public Relations Monthly Report
C.6 Chamber Visitor Center Monthly Report
C.7 AMF + Matchfire Marketing Monthly Report
C.8 2020 Money for a Rainy Day Promotion Report
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER SKIDMORE SECONDED BY COMMITTEE
MEMBER PEARCE, CARRIED 5-0, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 8.
Minutes – Tourism Business Improvement District Board Meeting of 5/13/20 Pg. 2
PRESENTATIONS
1. 2020 Money for a Rainy Day Promotion Recap
Tourism Coordinator Burns presented the 2020 Money for a Rainy Day promotion results and a status
update on the added raincheck feature for qualified and postponed March check -ins. Board members
asked questions which staff addressed.
Public Comment
None.
--End of Public Comment--
No action was taken on presentation items.
BUSINESS ITEMS
1. 2020-21 TBID Budget Updates
Tourism Manager Cano presented the 2020-21 FY budget projections and the TBID expenditure categories
that were discussed and developed by the Management Committee to help focus on prioritizing categories
within the budget components. The four categories outlined are : Retain & Recontract, Reconsider,
Eliminate, New Additions.
Board members discussed the importance of a larger contingency fund as well as the programs that need to
be reconsidered. Many of the programs being reconsidered are rapidly changing and have uncertain
functionality over the next year. Due to these unknowns, members discussed maintaining the base contract
amounts from 2019-20 with the new additions while placing the four programs (Cal Poly Athletics, SLO
Coast Wine Collective Partnership, Cal Poly Office of Student Affairs Partnership and CHLA Membership)
to be reconsidered until there’s more information on the programs’ value.
The TBID Board provided direction to Staff and the Management Committee to move forward with holding
on allocating funds or contracting with the four discussed programs for reconsideration and to move forward
with inquiring about a single TBID membership fee with SLO Coast Wine Collective and CHLA. Staff will
continuously check-in with Cal Poly Athletics and NSTP for program updates.
Public Comments:
None.
---End of Public Comments---
No action was taken
2. Marketing Service RFP Agency Selection Discussion
Tourism Manager Cano reviewed the process to date and provided details on the two finalist’s reference
checks and program comparisons. Staff expressed that both finalists are great fit for the TBID. The Board
discussed the strengths of Madden Media and Noble & DCI, but also noted that a public relations
component could be critical during and after the global pandemic.
Public Comments:
Minutes – Tourism Business Improvement District Board Meeting of 5/13/20 Pg. 3
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER SKIDMORE, SECOND BY BOARD MEMBER
HARRIS, CARRIED 5-0, to move forward with selecting and recommending Noble Studios & DCI
as the TBID’s Marketing Services contractor to the City Manager for the 2020 -22 contract execution.
3. COVID-19 TBID Messaging & Resources
Tourism Manager Cano presented the current COVID-19 status and potential next steps to the Board.
Additionally, Jacqui Clark-Charlesworth presented the COVID-19 Tourism PR Communication Strategy
for the Board to receive and file. The Board discussed establishing a coordinated message on the cleanliness
and safety of the City to San Luis Obispo guests and by using a toolkit of resources for the use of TBID
constituents. Staff will move forward with creating the toolkit and messaging.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
TBID LIAISON REPORTS AND COMMUNICATION
1. Hotelier Update – None.
2. Management Committee Update - May 6, 2020 minutes are in the packet for review.
3. Marketing Committee Update – None.
4. PCC Update – April 8, 2020 minutes in packet for review.
5. SLO CAL Update – Member Pearce Tourism Manager Cano reported on the County’s meeting and
planning sessions for recovery efforts.
6. Tourism Program Update – Tourism Manager Cano reported on the following:
• The upcoming PCC meeting and projects relating to the Marsh Street Parking Structure Mural
and GIA status.
• Cal Poly potentially looking to SLO TBID properties for housing students. All members were in
consensus that they would be interested in housing Cal Poly students if needed.
ADJOURNMENT
The meeting was adjourned at 12:01 pm. The next Tourism Business Improvement District Board meeting
is scheduled for June 10, 2020 at 10:00 a.m., at City Hall, 990 Palm Street, San Luis Obispo, CA.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD : 06/10/2020