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HomeMy WebLinkAbout09. Ecologistics Digitical Application_2021_) GRANT APPLICATION FORM DATE(S) OF February 1, 2021-February 28, 2021 EVENT: -------------------------� NAME OF BELONGING EVENT: -------------------------� EVENT Downtown SLO, The Penny, SLO Library, Cal Poly, additional locations LOCATION: TBD-------------------------Eco Io gist i cs, lnc./R.A.C.E. Matters NAME OF ORGANIZATION: __________________ _ 633 Ramona Ave., Space 103, Los Osos, CA 93402 ADDRESS OF ORGANIZATION: -----------------� WEBSITE URL: ecologistics.org-----------------------� NAME OF EVENT CONTACT PERSON: Courtney Haile---------------- NAME OF ORG. CONTACT PERSON: Stacey Hunt----------------� TELEPHONE NUMBER: B05-548-0597--------------------� E-MAIL ADDRESS: stacey@ecologistics.org TOTAL AMOUNT REQUESTED:_$7_·_50_0 ______________ _ PURPOSE OF GRANT REQUEST: (Word Limit: 100 max) To fund promotional costs --including paid advertisements for county-wide print and digital publications, paid social media campaigns, and the design and printing of posters and postcards --for BELONGING. Scheduled for Black History Month, BELONGING is a month long, multimedia experience in multiple locations throughout the City of SLO, that celebrates local Black voices, other voices of color, and invites all City and County community members to brainstorm around the crucial question: how do we make SLO City and County more inclusive and welcoming to people of color and other under-represented groups? ) Please complete the entire application, answering all requests for information. 1.Provide a brief description of the event or activity. (Word Limit: 100 max) BELONGING will include: (1) an art exhibit featuring works by local Black community members, (2) an evening of live storytelling performaces by local Black community members, (3) a youth-oriented event centering African instruments and styles of music, (4) a short film, "The Hair Chronicles," in which Black women and girls share their struggles to preserve their crowns in San Luis Obispo, where salons and cosmetologists serving their needs are few and far in-between, and (5) a panel of local Black business owners discussing the contributions, challenges, and potential of the Black business economy. 2.Provide a brief description of your organization and its cause including how the project or activities suooort the overall 2oals of the or2anization. (Word Limit: 250 max) Since 2010, Ecologistics has been convening groups of dedicated, caring people and activists to learn about and discuss creative solutions to the most pressing social justice and environmental issues of our time. Over the years we have hosted many events including Central Coast Bioneers Conferences, the Deep Ecology Collaboratory, the Salinas River Symposium, the Carrizo Colloquium, EmpowerSLO activism training, the Extreme Green Car Show, the SLO Down Cancer Concert and the Critical Conversation Series. We began the Dreaming the Salinas Initiative in 2011 that is working toward establishing a watershed management plan for the Salinas River. Beginning in 2013 as part of its Incubating Activism program, Ecologistics began providing fiscal sponsorship support to organizations who align with our corporate purpose. R.A.C.E. Matters was approved for sponsorship in 2017. R.A.C.E. Matters mission is to build an actively anti-racist Central Coast through dialogue, cultural programming, and educational initiatives that amplify the voices of Black and other people of color --a purpose that is in direct alignment with Ecologistics ' mission to promote socially responsible ?and? just institutions. This project will support our goals and the goals of R.A.C.E. Matters by ?celebrating local Black voices, other voices of color, and inviting all City and County community members to confront, ponder, and brainstorm how to make SLO City and County more inclusive of and welcoming to people of color and other under-represented groups. 3.Willr°1ir event be talcing plF-fithin the City of San Luis Obispo? Yes L.!lJ No LJ Venue Name: Downtown SLO. SLO Librarv. Cal Polv. The Pennv. additional TBD Venue Location: 1135 Chorro St.. 995 Palm St.. 1 Grand Ave .. 664 Marsh St.. 4.Has a City permit been issued for your event or have you contracted the venue for your event date? Yeo Now ) Note: Event applicants shall be responsible for securing a separate Special Event Permit with the City. For use of City facilities, venues, or services, applications must be received no later than 90 days in advance and can be accepted up to 1 year in advance. The application form can be found at the link provided. Application and fees are payable to the City of San Luis Obispo and can be submitted directly to the Parks and Recreation Department located at 1341 Nipomo Street, San Luis Obispo, CA 93401. 5.Is this the fust year the event will take place?Yes D No W If yes, skip to question number 9. *An annual event or performance with a new speaker, musician or show title is not considered a new event.* 6.How many years has the event taken place? 7.Where has it taken place previously? Downtown SLO, SLO Library, The Kinney, 4 Cats, Downtown Centre Cinemas 8.What was the historical attendance? 45,400 total (including 43,240 viewing library exhibit; 140 attended film screenings; 95 attended storytelling event; 700 attended Art after Dark events; 1 , 155 viewed exhibit at Downtown SLO; 70 attended Black business event) 9.What is the expected event attendance? Approximately 45,750 across all events and exhibits We expect approximately 95% in-county and 5% out-of-county attendees. 11.Who is vour tar!?;et audience? Our target audience includes two main groups: (1) historically marginalized and underrepresented populations within SLO County, especially Black and other people of color (POC) and (2) the general public. ) 12.Do you sell tickets or is it a free event? Ticketsl:£1 FreeJL] $0-10 w/ discounts available If tickets are required, please provide the price range. ------------ 13.Describe any collaborative efforts with other agencies relative to this project. (Word Limit: 100 max and bulleted list is acceptable.) Collaborations include 1 ) Promotional assistance via mailing lists and social media pages 2) Promotion of partner organizations as relevant to diversity and inclusion 3) Workshops, community conversati ons, or other content created by partner organization. Organizations include (partial list): Cal Poly Black Faculty and Staff Association; Cal Poly Black Student Union; Cal Poly Black Alumni Chapter; Cal Poly Cross Cultural Centers; SLO County Diversity Coalition; Just Communities Central Coast; N.A.A.C.P. SLO; Islamic Society Central Coast; Latino Outreach Council; Gay and Lesbian Alliance; Women ' s March SLO; Cuesta Cultural Center. 14.Describe any sustainability practices related to the event. (Word Limit: 100 max and bulleted list is acceptable.) A sustainable community is an inclusive community. BELONGING fosters sustainability by amplifying the voices of residents that are not typically heard and sometimes altogether silenced. It advances a vision of the SLO County community that embraces difference and empowers all members to participate. Our events maximize the potential of people and resources contained locally within SLO County--for example, recruiting and uplifting local businesses and locally-sourced products that range from food and wine to works of art. The program thus combines imperatives for social and environmental justice in service of a more sustainable future. 15.Describe how the organization will encourage inclusive participation from diverse populations. (Word Limit: 100 max and bulleted list is acceptable.) BELONGING will maximize accessibility and inclusivity in all aspects of event planning. We will prioritize space for individuals from local communities of color as well as low-income and other marginalized communities, beginning our outreach with a focus on these groups and offering them priority registration for events. Subsequent outreach will be to the general public. Most events will be cost-free, with 1-2 events $10 or less and discounts available for income-sensitive attendees. Events occur in/near downtown and accessible via major routes of public transit. Multiple event formats and scheduling options allow access to diverse audiences with different levels of engagement. _) 16.Overall Program Budget: Provide a detailed budget for the whole program/event, listing all available income and expense sources. Attach a separate sheet if more space is needed. Source Income Expense See attached. TOTAL $ 17.Media Plan: Provide a detailed Media Plan including traditional and online media. Attach a separate sheet if more space is needed. Media Outlet See attached. Example: LA Times Online The Tribune Type & Frequency Banners / 1,000 impressions Yi page ads I 3 times Cost of Advertising $XXXXX $XXXXX 18.Funding Request: Indicate total amollllt requested from the City of San Luis Obispo. Use the chart below to prioritize the list of individual line items including media plan making up the total request. Attach a separate sheet if more space is needed. 7,500 Total Amount Requested:$ ________________________ _ Prioritized Project Component Amount See attached. Total $ 19.Provide our crowd control and safe N/A 20.Describe how your organization will acknowledge the City's support in your promotional materials. (Word Limit: 100 max and bulleted list is acceptable.) The City of San Luis Obispo ' s logo will be included in the design of all print ads in the SLO New Times, SLO Tribune, SLO Life Magazine, and Paso Robles Press/Atascadero News. The city ' s logo will also be included on the BELONGING poster and postcards and on Ecologistics ' and R.A.C.E. Matters ' websites. The City of SLO will be mentioned as a sponsor during radio interviews, and City of San Luis Obispo visitors and tourism information will be included in all outreach and promotional materials. Be sure to include all supp lemental materials as requested. Thank you. Return Grant Application to: Promotional Coordinating Committee Attn: Molly Cano City of San Luis Obispo 990 Palm Street San Luis Obispo, CA 93401 16. Overall Progr.am Budget Expenses Facility Rental Facility Rental Event FacUltators Food/Refreshments Project Personnel effort Event decor Media/Marketing Artist compensation -Photographer Renoda Campbell Exhibit expenses -photo printing $10,000 $1,500 Exhibit supplies + other event Expenses -Supplies dedicated to project, including bu Venue Rents� Black Business Event Artist compensation • other Black multimedia artist(s) to be determined Venue Rental-Live Storytelling Event Addltlonal AN Tech assistance .Admln TOTAL r Anticipated business sponsorships Community donations In-Kind Of Match Cost Fui:,dlng DelBIVSouroe ot Funding Downtolw? SLO • front window dl6play, photography exhibit inside, after hours use of In-Kind space for first Friday of February art wall(. In-Kind The SLO County Library -Lobby and 1 nd Floor exhibit space In-Kind R.A.C.E. Matters, SLO County and other community partners -Includes AV/tech In-Kind Covey family restaurants including Luna Red, Novo, Mint and Craft, Robins In-Kind RAC.E. Matters, SLO County In-Kind Friends and community partners of R.A.C.E. Matters, SLO County $7,075 Funds requested in this application: City of San Luis Obispo/Promotional Coordinaling Committee Grant $1,000 Funds nNded • funded by anticipated business sponsorship $2,000 Funds needed· funded by anticipated business sponsorship $2,000 Funds needed -funded by amlclpated business sponsorship $500 Funda needed · funded by anticipated business sponsorship $2,000 Funds naeded· funded by anticipated business sponsorship $1,000 Funds needed· funded by anticipated business sponsorship $500 Funds nead9d · funded by anticipated business sponsorship $425 6% admln fee to be paid by R A.C.E. Matters, SLO County to Ecologistics as Fiscal Sponsor Note: due to generous in-kind contributions, donallon$ of p,monnet time, and courtesy discounts, $16,500 total p<oject actual cost Is substanliaffy hlghe< then stated figure ' 18. Funding Request Prioritized Project Componant Newspaper Advertising Social Media Advertising Magazine Advertising Poster Advertising Radio Advertising Total: 17. Media Plan New Times Print/Digital Ad SLO Tribune Print/Digital Ad Paso Robles Press/Atascadero News Print Ad SLO Life Magazine Print Ad Paso Robles Magazine Print Ad Paid Social Media Ads Promotional video for social media Promotional poster, printing Promotional poster, design KCBX Day Sponsorship Program Radio Interview: KVEC Radio Interview: KCBX Tribune Article New Times Article Type and Frequency 3/16th page, color print ad, Once per week for 4 weeks, beginning 3rd week in January 1 /8 page color ad, Once per week for 4 weeks (Ticket. and Neighbors sections), beginning last week in January 1 /8 page ad in each paper's entertainment section, once per week for 3 weeks, beginning 3rd week in January 1/2 page Print Ad in Dec/Jan issue+ free comped Ad in February issue 1 /2 page Ad non-profit rate, in January 2 weeks prior to month-long event, and through last week of event Creation of spots, up to 4 production sessions -payments to producer(s)/cinematogrpaher(s) One time printing of 200 posters. One time payment to professional photographer to shoot images for promotional poster 6 radio spots on a single day in February One time interview with Dave Congalton, ear1y February One time interview on Central Coast Voices, ear1y February One article on project, ear1y February One article on project, ear1y February Non-paid social media posts by R.A.C.E. Matters First teaser in December, posts through January and February Email campaigns by R.A.C.E. Matters Any important 'save the dates" in December, major campaigns beginning in January Community partner's newsletters Community partners to post about events in newsletters Amount 3,150 1,647 1,538 500 240 7,075 Cost of Advertising $1,350 $1,300 $500 $880 $658 $300 no charge no charge no charge no charge no charge no charge no charge $1,347 $100 $400 $240 '