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Minutes – Tourism Business Improvement District Board Meeting of 07/08/20 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, July 8, 2020
Regular Teleconference Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular teleconference meeting of the San Luis Obispo Tourism Business Improvement District Board
was called to order on July 7, 2020 at 10:03 a.m. held via GoToWebinar by Chair John Conner.
ROLL CALL
Present: Chair John Conner and Board Members Bruce Skidmore, LeBren Young-Harris, Clint Pearce
and Pragna Patel-Mueller
Absent: none
Staff: Tourism Coordinator Chantal Burns and Economic Development Manager Lee Johnson
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
Val Vaz of AMF thanked the TBID for the many years of partnership .
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY COMMITTEE MEMBER PATEL-MUELLER SECONDED BY COMMITTEE
MEMBER SKIDMORE, CARRIED 5-0, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 8.
C.1 Minutes of Meeting on Wednesday, June 10, 2020
C.2 Smith Travel Report
C.3 Transient Occupancy Tax (TOT) Report
C.4 Chamber Public Relations Monthly Report
C.5 Chamber Visitor Center Monthly Report
C.6 AMF + Matchfire Marketing Monthly Report
C.7 2020-21 Chamber Guest Services & Public Relations Contract Scopes of Work
C.8 TBID Open, Ready & Safe Program Plan
Public Comment
None.
--End of Public Comment--
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 07/08/20 Pg. 2
PRESENTTAIONS
1. Cal Poly Athletics End of Year Presentation
Heather Hellman of Cal Poly Athletics presented the 2019-20 end of year partnership results and how many
planned programs were impacted by COVID -19. There were no new updates on the future of athletics at
Cal Poly, but Heather expressed optimism that future partnership opportunities will arise.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
2. SLO Chamber of Commerce End of Year Presentation
SLO Chamber representatives, Jacqui Clark-Charlesworth and Dusty Colyer-Worth, presented the 2019-20
year-end report for the contracted Visitor Service s and Public Relations efforts for the TBID.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
3. Marketing Report End of Year Presentation
Marlena Muro of AMF Media Group and Brittany Garcia of Matchfire presented the end of year highlights
and data for the 2019-20 marketing agency contracted work.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1. #SLOready Campaign
Noble Studios provided the Board with updates on current onboarding efforts made and an up dated timeline
for the creative production for the #SLOready campaign due to COVID-19 travel setbacks. B.C. LeDoux
of Noble Studios presented two plans for activating the campaign’s messaging and visuals with “Plan B”
being the recommendation to slow the rollout due to potential State watchlist restrictions. Tourism
Coordinator Burns provided information on the marketing committee’s recommendation to move forward
with the presented plan to focus on the campaign’s assets and content strategy while working
collaboratively with the PCC as San Luis Obispo County will most likely be added to the State’s watchlist .
Public Comments:
None
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 07/08/20 Pg. 3
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER HARRIS, SECONDED BY COMMITTEE
MEMBER SKIDMORE, CARRIED 5-0, to approve the plan as presented with the strategy to pivot and
have flexible timelines based on State announcements.
2. Equity, Diversity & Inclusion Discussion
Board members discussed the importance of continuing to include equity, diversity, and inclusion in the
TBID’s ongoing work, but also how to further intertwine and keep these elements as key pieces and relevant
moving forward. The Board also discussed the importance of aligning messaging and goals with City
Council and Visit SLO CAL’s messaging and work regarding equity, diversity, and inclusion. Board Chair
Conner proposed creating a taskforce and members volunteered to further discuss, create goals, and work
directly with Visit SLO CAL and the City of San Luis Obispo’s newly developing task forces to make
further recommendations.
Board Chair Conner and Member Harris volunteered to be on the Equity, Diversity & Inclusion Taskforce
which will begin meeting in late July. Member Patel volunteered to be an alternate.
Public Comments:
None
---End of Public Comments---
No action was taken on this item.
3. Money for a Rainy Day Program Raincheck Allocations
Tourism Coordinator Burns reviewed the current Money for a Rainy Day Raincheck status and potential
maximum budget allocations required to fulfill the 144 entries that were offered a Raincheck. Based off of
the current funds remaining at the San Luis Obispo Chamber of Commerce’s Visitor Center a maximum of
$3,700 could be needed for the potential Raincheck entries between June 29, 2020 and December 31, 2020.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER PEARCE, SECONDED BY COMMITTEE
MEMBER SKIDMORE, CARRIED 5-0, to earmark $3,700 within the contingency line item of the 2020 -
21 budget to be used for qualified Raincheck entries.
TBID LIAISON REPORTS AND COMMUNICATION
1. Hotelier Update
• Member Harris reported on connecting with Courtyard Marriott’s new general manager
• Member Skidmore reported that Hotel SLO’s GM is interested in applying for a board seat
2. Management Committee Update - June 29, 2020 minutes are in the packet for review.
3. Marketing Committee Update – July 1, 2020 minutes are in the packet for review.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 07/08/20 Pg. 4
4. PCC Update – June 10, 2020 minutes are in the packet for review.
5. SLO CAL Update – Member Pearce reported on:
• Derek Kirk of Visit SLO CAL will serve on Cal Travel’s committee
• Visit SLO CAL is currently working on a diversity plan which will be presented to their in
the next few months
• Strategic direction for 2020-23 plan is being worked on
• The Visit SLO CAL 2020 -21 Budget was approved
• There have been new board members approved
6. Tourism Program Update – Tourism Coordinator Burns reported on the following:
• City Council approved the TBID’s 2020-21 budget and received a presentation on the #SLOready
campaign from Tourism Coordinator Burns
• The TBID will be participating in Cal Poly’s 2020 SLO Days which be in a virtual format
• There are currently two open board seats and three applications have been received
• The TBID’s Open, Ready & Safe Program Plan will begin
ADJOURNMENT
The meeting was adjourned at 11:57 a.m. The next Tourism Business Improvement District Board meeting
is scheduled for August 12, 2020 at 10:00 a.m. held remotely and via teleconference.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD : 08/12/2020