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DRAFT Minutes – Tourism Business Improvement District Board Meeting of 09/09/2020 Pg. 1
Minutes - DRAFT
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, September 9, 2020
Regular Teleconference Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular teleconference meeting of the San Luis Obispo Tourism Business Improvement District Board
was called to order on September 9, 2020 at 10:03 a.m. held via GoToWebinar by Chair John Conner.
ROLL CALL
Present: Chair John Conner and members LeBren Young-Harris, Clint Pearce, Pragna Patel-Mueller,
and John Byrns
Absent: Natalie Ward
Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY COMMITTEE MEMBER PEARCE SECONDED BY COMMITTEE MEMBER
HARRIS, CARRIED 5-0-1, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 7.
C.1 Minutes of Meeting on Wednesday, August 12, 2020
C.2 Smith Travel Report
C.3 Transient Occupancy Tax (TOT) Report
C.4 Chamber Public Relations Monthly Report
C.5 Chamber Visitor Center Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
C.7 Notice of Unscheduled Vacancy
Public Comment
None.
--End of Public Comment--
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 09/09/2020 Pg. 2
PRESENTATIONS
1. New Board Member Introductions
New member John Byrns, the General Manager for the Kinney introduced himself to the Board while other
board members introduced themselves. New members Natalie Ward and upcoming new member David
Smith will join the October meeting.
BUSINESS ITEMS
1. 2019-20 TBID Annual Report
Tourism Manager Cano reviewed the draft FY 2019-20 annual report while highlighting the impacts of
COVID-19 on the TBID and major accomplishments for the fiscal year. Cano then presented the annual
report video. Board members did not have any edits or feedback. The action taken by the TBID Board
recommended the adoption of the 2019-20 annual report and thus endorsed the continuation of the district
for fiscal year 2020-21as communicated through the approved recommended scheduling of the annual
public hearing on October 20, 2020.
Public Comments:
None
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER PEARCE, SECONDED BY COMMITTEE
MEMBER BYRNS, CARRIED 5-0-1, to approve the 2019-20 SLO TBID Annual Report for
recommendation to City Council.
2. Appointment of the TBID Board Vice Chairperson
Board members reviewed the SLO TBID Bylaws regarding the Vice Chairperson positioned and both
members Patel-Mueller and Pearce expressed interest in the position.
Public Comments:
None
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER HARRIS, SECONDED BY COMMITTEE
MEMBER BYRNS, CARRIED 4-1-1 (Patel-Mueller abstained), to nominate member Pearce as the current
Vice Chairperson.
3. 2020-21 Board Liaison & Committee Assignments
Chair Conner recommended to the remaining members the below committee assignments for the 2020 -21
FY and will fill in on either committee as needed. Board members had no edits or discussion to the
recommended committee assignments or liaison assignments and will move forward with the presented.
TBID Marketing Committee: LeBren Harris, Clint Pearce and Natalie Ward
TBID Management Committee: Pragna Patel-Mueller, John Byrns and new incoming board member
Committee members discussed meeting in person only for the Marketing Committee meetings at physically
distanced meeting spaces.
Public Comments:
None.
---End of Public Comments---
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 09/09/2020 Pg. 3
No action was taken on this item.
TBID LIAISON REPORTS AND COMMUNICATION
1. HOTELIER UPDATE – Liaison Reports
a. Member Harris – New property Town Place Suites is planned to open in February 2021
b. Member Byrns – The Kinney has reopened their restaurant and restarted weekly trivia outdoors
c. Tourism Manager Cano – The Apple Farm is under new management; Blu Hotel Investors and Matt
Wilkins, a previous board member, is the new general manager for La Cuesta Inn and has express
interest in a March 2021 board set.
2. MARKETING COMMITTEE UPDATE – Tourism Manager Cano highlighted the social strategy that was
presented by Noble Studios and DCI and was approved by committee members.
3. MANAGEMENT COMMITTEE UPDATE – Chair Conner highlighted the meeting discussions on budget
and CHLA.
4. PCC UPDATE – Chair Conner highlighted the new GIA program that was discussed and reported in the August
12, 2020 minutes.
5. VISIT SLO CAL UPDATE – Liaison Reports by member Pearce and Tourism Manager Cano:
a. Advocacy work for tourism with the County and State mandates.
b. Working with different groups for forecasting data
c. Marketing Committee reviewed marketing, sales and PR activities including Go West Summit leads
web traffic numbers and launching paid search with Visit Ca.
6. TOURISM PROGRAM UPDATE – Staff Report from Tourism Manager Cano and Tourism Coordinator
Burns
a. David Smith from Hotel SLO is scheduled to be appointed by City Council in September and will join
the TBID Board starting in October
b. #SLOready Campaign –
i. Campaign development through video and still photography went well
ii. #SLOready Challenge was a success with 58 qualified entries
ADJOURNMENT
The meeting was adjourned at 11:10 a.m. The next Tourism Business Improvement District Board meeting
is scheduled for Wednesday, October 14, 2020 at 10:00 a.m. held remotely and via teleconference.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 10/14/2020