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Home My WebLink About10-14-2020 PCC Agenda PacketCity of San Luis Obispo, Agenda, Planning Commission Agenda PROMOTIONAL COORDINATING COMMITTEE BOARD Wednesday, October 14, 2020 5:30 p.m. REGULAR MEETING Teleconference Based on the threat of COVID-19 as reflected in the Proclamations of Emergency issued by both the Governor of the State of California, the San Luis Obispo County Emergency Services Director and the City Council of the City of San Luis Obispo as well as the Governor’s Executive Order N-29-20 issued on March 17, 2020, relating to the convening of public meetings in response to the COVID-19 pandemic, the City of San Luis Obispo will be holding all public meetings via teleconference. There will be no physical location for the Public to view the meeting. Below are instructions on how to view the meeting remotely and how to leave public comment. Additionally, members of the Promotional Coordinating Committee (PCC) Board are allowed to attend the meeting via teleconference and to participate in the meeting to the same extent as if they were present. Using the most rapid means of communication available at this time, members of the public are encouraged to participate in PCC meetings in the following ways: 1. Remote Viewing - Members of the public who wish to watch the meeting can view: o Go to Webinar Registration: https://attendee.gotowebinar.com/register/4665619672197960206 o Webinar ID: 371-219-619 o You must register to view via Webinar. 2. Public Comment - The PCC will still be accepting public comment for only items on the agenda. Public comment can be submitted in the following ways: • Mail or Email Public Comment o Received by 10:00 AM on the day of meeting - Can be submitted via email to: (advisorybodies@slocity.org ) or U.S. Mail to City Clerk at: 990 Palm St. San Luis Obispo, CA 93401 o Emails sent after 10:00 AM up until public comment is opened on the item – Limited to one page emailed to cityclerk@slocity.org will be read aloud during the public comment period. • Verbal Public Comment - Call (805) 781-7164; state and spell your name, mention the agenda item number you are calling about and leave your comment. The verbal comments must be received by 10:00 AM on the morning of the noticed meeting and will be limited to 3 minutes. All voicemails will be forwarded to the PCC members and saved as Agenda Correspondence. All comments submitted will be placed into the administrative record of the meeting. Promotional Coordinating Committee Board Agenda for October 14, 2020 Page 2 CALL TO ORDER Chair Dana Matteson ROLL CALL : Chair Dana Matteson, Vice Chair John Thomas, Ryan Heath, Stephanie Stackhouse, Samantha Welch, Lori Lerian and John Conner PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda. Persons wishing to speak should come forward and state their name and address. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. CONSENT ITEMS C.1 Minutes of the Meeting on September 9, 2020 C.2 2020-21 Community Promotions Budget Report C.3 Public Relations Report C.4 Visitors Center Report C.5 TOT Report PRESENTATIONS 1. PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT 15 mins Representatives from the SLO Chamber will present the quarter report for the Public Relations and Visitor Services activities. BUSINESS ITEMS 1. 2021-23 COUNCIL GOAL SETTING PROCESS 20 mins The City’s Principal Budget Analyst, Natalie Harnett will present the 2021-23 Financial Planning process including the instructions for Advisory Body input for the City Council goal-setting portion of the effort. 2. SUPPORT LOCAL PROGRAM UPDATE 30 mins Ashlee Akers from Verdin will present the first quarter report for the Support Local marketing activities and the campaign concept options & program recommendations for the second quarter of the program. 3. HOLIDAY BANNER/FLAG UPDATE 20 mins Katy McGrath from Badger Branding will present the artwork for the holiday banner/flag series including the design options for the additional banner design depicting cultural traditions of the Christmas holiday. 4. FLAG/BANNER PROGRAM UPDATE 20 mins The committee will begin the planning process for the Series 3 banner/flags to be installed in the Spring of 2021. Promotional Coordinating Committee Board Agenda for October 14, 2020 Page 3 5. MODIFIED GIA PROGRAM UPDATE 15 mins Staff and Jacqui Clark-Charlesworth from the SLO Chamber of Commerce will present an update on the Modified GIA program status for the committee discussion and input. PCC LIAISON REPORTS AND COMMUNICATION 1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT 2. TBID BOARD REPORT – TBID Meeting Minutes: September 9, 2020 3. TOURISM PROGRAM UPDATE ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for Wednesday, November 1 8, 2020 at 5:30 p.m. held remotely and via teleconference. The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7107. Meeting audio recordings can be found at the following web address: http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx DRAFT Minutes – Promotional Coordinating Committee Meeting of September 9, 2020 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, September 9, 2020 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, September 9, 2020 at 5:30 p.m., by Chair Matteson via teleconference. ROLL CALL Present: Chair Dana Matteson, Vice Chair John Thomas, Members Ryan Heath, Stephanie Stackhouse, Samantha Welch, Lori Lerian and John Conner Absent: None Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY VICE CHAIR CONNER, SECONDED BY COMMITTEE MEMBER WELCH, CARRIED 7-0 the Consent Agenda items 1 thru 6. C.1 Minutes of the Meeting on August 12, 2020 C.2 Minutes of the Special Meeting on August 20, 2020 C.3 2020-21 Community Promotions Budget Report C.4 Public Relations Report C.5 Visitors Center Report C.6 TOT Report DRAFT Minutes – Promotional Coordinating Committee Meeting of September 9, 2020 Page 2 PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Jacqui Clark-Charlesworth, SLO Chamber provided a PowerPoint presentation and responded to Committee inquiries. Public Comment None. --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. PROMOTIONAL SUPPORT CONTRACT SERVICES Jim Dantona and Jacqui Clark-Charlesworth, SLO Chamber provided a PowerPoint presentation and responded to Committee inquiries. Public Comment None. --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER WELCH, SECONDED BY COMMITTEE MEMBER STACKHOUSE, CARRIED 7-0, to approve the proposal as submitted in the amount of $30,000 from the general contract services line item allocation. 2. FLAG/BANNER PROGRAM UPDATE Tourism Manager Molly Cano provided a PowerPoint presentation and responded to Committee inquiries. Public Comment None. --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER THOMAS, SECONDED BY COMMITTEE MEMBER HEATH, CARRIED 7-0 to approve a not to exceed budget of $5000 for the design and production of an eighth banner with a traditional Christmas theme. DRAFT Minutes – Promotional Coordinating Committee Meeting of September 9, 2020 Page 3 PCC LIAISON REPORTS AND COMMUNICATION 1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT None. 2. TBID BOARD REPORT – TBID Meeting Minutes: August 12, 2020 John Conner provided a brief overview of the TBID Board Meeting. 3. TOURISM PROGRAM UPDATE Tourism Manager Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 6:51 p.m. The next Regular Promotinal Coordinating Committee meeting is scheduled for Wednesday, October 14, 2020 at 5:30 p.m., via teleconference. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2020 Community Promotions Budget 2020-21 Budget 2020-21 Amount Budget 404,143$ Returned Funds (Previous Year GIA)-$ Total Budget 404,143$ Expenditure Last Updated 10/9/2020 Expenditure Allocated Committed/E xpended Available Balance Contractor Grants-in-Aid Funding 100,000$ -$ 100,000$ GIA Recipients Grants-in-Aid Marketing Support Contract 30,000$ 30,000$ Community Placemaking & Recovery Projects 50,000$ 13,550$ 36,450$ Various: Verdin; Various Influnecers General Contract Services 6,646$ -$ 6,646$ Various Visitors Center 119,600$ -$ Chamber of Commerce PR Contract 46,213$ -$ Chamber of Commerce Downtown Maps 9,000$ -$ Chamber of Commerce Support Cost 5,000$ -$ City Administration Administration 37,685$ -$ City Administration Total 404,143$ 43,550$ 143,096$ Funds Remaining -$ 360,593$ Report to City of SLO – TBID and PCC Public Relations Contract September 2020 PR Activity Implementation 1)Drafted ‘Meet Your Neighborhood Winery’ Q&A for VisitSLO.com 2)Drafted ‘Meet Your Neighborhood Pizzeria’ Q&A for VisitSLO.com 3)Connected with partners to share #SLOready video 4)Continued working with Verdin on Support Local Campaign and implementation 5)Continued working with the City and Noble Studios on overall tourism marketing campaign Responsive leads 1)Coordinated SLO experiences for influencer Corey Marshall @missfoodieproblems 2)Curated itinerary and hosted freelancer Melissa Curtin’s trip to SLO as part of a DCI lead 3)Pitched Hotel SLO’s new dining experiences for a Fodor’s lead through Visit SLO CAL 4)Shared best picnic spots with DCI for an LA Times lead 5)Continued conversations with Juliet Rylah for WeLikeLA Partnerships 1)Provided SLO itinerary ideas to freelancer Molly O’Brien for her stay with Hotel Cerro 2)Began planning freelancer Donna Sozio’s SLO trip with Hotel Cerro 3)Began talks with Kristin Braswell’s @crushglobal visit to SLO, connected through Visit Paso 4)Met with Caroline Helper from Crimson Wine Group 5)Connected with Visit SLO CAL on messaging 6)Attended CCTC board meeting 5)Pitched the following content to Visit California a.Responsible/Safe Travel i.San Luis Obispo is Open, Ready & Safe for you ii.The Butler Hotel is both “Clean + Safe” in San Luis Obispo b.Distance Learning i.“Learn by Doing” - virtually or in person - in San Luis Obispo September 2020-21 YTD UVPM 489,500,800 1,139,442,500 AD VALUE 121,766.47 352,553.11 PLACEMENTS 18 36 Report to City of SLO – TBID and PCC Public Relations Contract September 2020 Media Placements 1.MISS FOODIE PROBLEMS RESULT: Ongoing Influencer relationship PILLAR: Support Local, Culinary MENTIONS: Open SLO, Downtown Dine-out, Mission Plaza, Firestone Grill Followers: 76.2K 2.VISIT CALIFORNIA, Take Your Tasting Outdoors During California Wine Month RESULT: Partnership pitching PILLAR: Beer/Wine, Outdoor MENTIONS: Malene Wines UVPM: 1,000 3.VISIT CALIFORNIA, California’s Highway One Road Trip RESULT: Partnership pitching PILLAR: Beer/Wine, Outdoor, Family MENTIONS: Madonna Inn, Farmers’ Market UVPM: 1,000 4.VISIT CALIFORNIA, So You Think You Know San Luis Obispo County? RESULT: Partnership pitching PILLAR: Cultural, Cal Poly, Beer/Wine, Culinary, Outdoor MENTIONS: Hotel Cerro, Secret Garden Herb Shop, The Carrisa, Cal Poly UVPM: 1,000 5.BAY AREA FAMILY TRAVEL, Deals, Deals, Deals! RESULT: Ongoing media relationship PILLAR: Cultural, Family MENTIONS: Hotel Cerro 6.LOVE EXPLORING, Time warp hotel rooms from a bygone era RESULT: Ongoing media relationship PILLAR: Cultural MENTIONS: Madonna Inn UVPM: 402,900,000 AD VALUE: $92,700.00 7.REDBOOK, The Best Drive-In Movie Theater In Every State RESULT: Partnership pitching Report to City of SLO – TBID and PCC Public Relations Contract September 2020 PILLAR: Cultural MENTIONS: Sunset Drive-In UVPM: 67,900,000 AD VALUE: $15,800.00 8.NBC SAN DIEGO, California's Most Famous Restroom PILLAR: Cultural MENTIONS: Madonna Inn UVPM: 787,000 AD VALUE: $180.93 9.WINE INDUSTRY ADVISOR, Wine enthusiasts nationwide can enjoy a curated Coastal California experience in the intimacy of their own homes with “Tolosa Tonight” PILLAR: Beer/Wine, Cultural MENTIONS: Tolosa, Karson Butler Events UVPM: 18,100 10.STYLE MAG, Get Away Without Going Far Away: 5 Close-To-Home Destinations PILLAR: Cultural MENTIONS: Bubblegum Alley, Edna Valley, Outdoor UVPM: 1,200 11.AMERICAN WAY, These historic American small towns are packed with charm PILLAR: Cultural, Culinary, Beer/Wine, Family MENTIONS: Madonna Inn, Bubblegum Alley, Mee Heng Low Noodle House, Autry Cellars UVPM: 34,000 AD VALUE: $7.74 12.PATCH, CA Breweries On Tap For Great American Beer Fest 2020 PILLAR: Beer/Wine MENTIONS: Central Coast Brewing UVPM: 6,810,000 AD VALUE: $1,566.22 13.THE WASHINGTON POST, ‘Now Hear This’ modeled itself after cooking shows. It found millions of viewers with an appetite for classical music. PILLAR: Cultural MENTIONS: Festival Mozaic UVPM: 9,770,000 AD VALUE: $11,235.80 14.BROADWAY WORLD, Great Performances: Now Hear This Features Haydn, Schubert, Mozart and Beethoven Beginning Friday, September 18 PILLAR: Cultural Report to City of SLO – TBID and PCC Public Relations Contract September 2020 MENTIONS: Festival Mozaic UVPM: 1,200,000 AD VALUE: $275.78 15.TASTE CALIFORNIA TRAVEL, Returning to San Luis Obispo RESULT: Strategic partnership PILLAR: Cultural, Outdoor MENTIONS: Hotel Cerro, Madonna Inn, SLO Brew Rock, SLO Stills UVPM: 1,000 16.C MAGAZINE, FIVE NEW AND REFRESHED HOTELS READY FOR YOUR NEXT ROAD TRIP PILLAR: Cultural MENTIONS: San Luis Creek Lodge UVPM: 1,000 17.LA EATER, 12 Impressive Stops for Central Coast Barbecue in California PILLAR: Culinary MENTIONS: Firestone Grill, Old San Luis BBQ Co. LOCAL 18.NEW TIMES SLO, Bread Bike strives to build community through good health and love for the environment PILLAR: Cultural, Culinary, Support Local UVPM: 75,500 Report to City of SLO – PCC Visitor Services Contract September 2020 Visitor Interaction September 2019 August 2020 September 2020 Walk-ins 6,596 4,393 4,393 Farmers’ Market* 1,500 n/a n/a Phone calls 612 1,186 1,315 Emails & Digital 505 1,115 1,085 *estimate without people counter Visitor Center Highlights • Open to best serve our community and visitors . • Working collaboratively with City and regional p artners to navigate community through COVID-19 crisis. • Promoting efforts to support local businesses – TakeOutTuesday, Wellness Wednesday, ShopSmall • Visitor Center Manager serving on the City’s Diversity, Equity, and Inclusion Task Force. • Enjoyed helping every guest that walked through our doors, calls, emails, or otherwise engages from a safe distance. Demographic Snapshot International travelers 6 Asia 0% Africa 0% Europe 0% Australia/New Zealand 0% United Kingdom 0% North America 100% South America 0% Domestic travelers (outside of CA.) 812 West 5% West Coast 37% East Coast 20% Southwest 15% Midwest 14% South 9% California travelers 1,502 Northern CA 22% Southern CA 23% Central Coast 35% Central Valley 17% Desert 3% 2009‐10 2010‐11 2011‐12 2012‐13 2013‐14 2014‐15 2015‐16 2016‐17 2017‐18 2018‐19 2019‐20 2020‐21Change +/‐July508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 535,691$ ‐41.3%August511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 578,167$ ‐30.0%September400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ ‐100.0%October414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ ‐100.0%November280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ ‐100.0%December246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ ‐100.0%January230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ ‐100.0%February273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ ‐100.0%March326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ ‐100.0%April423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ ‐100.0%May372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ ‐100.0%June490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ ‐100.0%Total/Average4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 1,113,859$ ‐82.3%2019‐20 2020‐21 Change +/‐2019‐202020‐21 Change +/‐2019‐202020‐21 Change +/‐July80.0 54.5 ‐31.9 184.4 165.96‐10.0147.59 90.53 ‐38.7August77.1 61.0 ‐21.0 173.97 162.84‐6.4134.18 99.27 ‐26.0September73.3 161.48 118.33October73.0 156.39 114.24November67.4 147.11 99.17December57.7 134.41 77.59January62.3 130.45 81.27February65.4 145.83 95.42March34.6 131.11 45.39April17.7 95.53 16.95May34.5 119.15 41.15June49.3 152.80 75.39Total/Average57.72 144.38 87.22Updated: 10/9/2020TOT Comparison*Figures from Smith Travel Research Report Occupancy ADR RevPAR t (805) 541-9005 f (805) 541-9007 3580 Sacramento Drive #110, San Luis Obispo, CA 93401 VERDINMARKETING.COM QUARTER 1 STAT SUMMARY (JULY-SEPTEMBER) PROMOTIONS COORDINATING COMMITTEE October 5, 2020 ADVERTISING ANALYTICS FACEBOOK & INSTAGRAM CAROUSEL AD After approval of the Support SLO Strategy, Verdin conducted a photoshoot to gather assets that show a safe environment for residents and visitors alike. We utilized these assets in a social campaign with our #SLOready messaging to encourage SLO County residents to safely support local. Below are the results of that campaign which ran during the month of August. Website Click Campaign The campaign performed well in this channel and was live from 8/1 - 8/31. Clicks: 1,249 Impressions: 172,731 CTR: 0.72% PROGRAMMATIC DIGITAL AD Verdin created a video highlighting local businesses for phase one of the #SLOready campaign. They encouraged safe patronage and thanked viewers for their continued support. In collaboration with the SLO TBID, a Support Local landing page was developed to guide visitors to additional information on shopping, dining and supporting local businesses around town. We ran the video in the programmatic space during the month of September and below are the results. Campaign Results This campaign is showing great engagement with a high video completion rate. Campaign timeframe: 9/1 – 9/30 Clicks: 1,034 CTR: 0.85% Impressions: 121,612 Views to 100%: 66,365 (55%) Organic views: 4,500+ t (805) 541-9005 f (805) 541-9007 3580 Sacramento Drive #110, San Luis Obispo, CA 93401 VERDINMARKETING.COM TICKET TUESDAY SNAPSHOT Beginning on July 21, 2020, Verdin developed and deployed nine Ticket Tuesday posts featuring local business giveaways. The goal is to increase engagement between the community and businesses on social media and to encourage followers to enter to win. To qualify they had to follow the Share SLO Instagram as well as the featured business and tag a friend in the comments. Below are the entry results for this quarter. • Mo’s BBQ: 84 entries • HumanKind: 57entries • SLO Provisions: 72 entries • Tails Boutique: 43 entries • 1865 Craft House: 95 entries • Bliss Café: 78 entries • Ambiance: 125 entries • Nite Creamery: 231 entries • SLO Brew Rock: 20 entries #SLOBUSINESSINSIDER UPDATE In collaboration with the City of SLO team and the SLO Chamber, the #SLOBusinessInsider is a support local program that spotlights different businesses throughout the city. The program features a Q&A with the business owner(s), fun facts, designed social story, organic social post on Instagram and Facebook, and a direct link to a dedicated blog housed on visitslo.com. We began this program on August 24 and will feature two businesses per month. Below are this quarters featured businesses. • 8/24 - Whiz Kids Blog pageviews: 75 Engagement: 1,384 • 9/7 - Stephen Ross Winery Blog pageviews: 65 Engagement: 887 • 9/21 - Woodstock’s Pizza Blog pageviews: 61 Engagement: 1,737 DRAFT Minutes – Tourism Business Improvement District Board Meeting of 09/09/2020 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, September 9, 2020 Regular Teleconference Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular teleconference meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on September 9, 2020 at 10:03 a.m. held via GoToWebinar by Chair John Conner. ROLL CALL Present: Chair John Conner and members LeBren Young-Harris, Clint Pearce, Pragna Patel-Mueller, and John Byrns Absent: Natalie Ward Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. --End of Public Comment-- CONSENT ITEMS ACTION: MOTION BY COMMITTEE MEMBER PEARCE SECONDED BY COMMITTEE MEMBER HARRIS, CARRIED 5-0-1, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 7. C.1 Minutes of Meeting on Wednesday, August 12, 2020 C.2 Smith Travel Report C.3 Transient Occupancy Tax (TOT) Report C.4 Chamber Public Relations Monthly Report C.5 Chamber Visitor Center Monthly Report C.6 Noble Studios & DCI Marketing Monthly Report C.7 Notice of Unscheduled Vacancy Public Comment None. --End of Public Comment-- DRAFT Minutes – Tourism Business Improvement District Board Meeting of 09/09/2020 Pg. 2 PRESENTATIONS 1. New Board Member Introductions New member John Byrns, the General Manager for the Kinney introduced himself to the Board while other board members introduced themselves. New members Natalie Ward and upcoming new member David Smith will join the October meeting. BUSINESS ITEMS 1. 2019-20 TBID Annual Report Tourism Manager Cano reviewed the draft FY 2019-20 annual report while highlighting the impacts of COVID-19 on the TBID and major accomplishments for the fiscal year. Cano then presented the annual report video. Board members did not have any edits or feedback. The action taken by the TBID Board recommended the adoption of the 2019-20 annual report and thus endorsed the continuation of the district for fiscal year 2020-21as communicated through the approved recommended scheduling of the annual public hearing on October 20, 2020. Public Comments: None ---End of Public Comments--- ACTION: MOTION BY COMMITTEE MEMBER PEARCE, SECONDED BY COMMITTEE MEMBER BYRNS, CARRIED 5-0-1, to approve the 2019-20 SLO TBID Annual Report for recommendation to City Council. 2. Appointment of the TBID Board Vice Chairperson Board members reviewed the SLO TBID Bylaws regarding the Vice Chairperson positioned and both members Patel-Mueller and Pearce expressed interest in the position. Public Comments: None ---End of Public Comments--- ACTION: MOTION BY COMMITTEE MEMBER HARRIS, SECONDED BY COMMITTEE MEMBER BYRNS, CARRIED 4-1-1 (Patel-Mueller abstained), to nominate member Pearce as the current Vice Chairperson. 3. 2020-21 Board Liaison & Committee Assignments Chair Conner recommended to the remaining members the below committee assignments for the 2020-21 FY and will fill in on either committee as needed. Board members had no edits or discussion to the recommended committee assignments or liaison assignments and will move forward with the presented. TBID Marketing Committee: LeBren Harris, Clint Pearce and Natalie Ward TBID Management Committee: Pragna Patel-Mueller, John Byrns and new incoming board member Committee members discussed meeting in person only for the Marketing Committee meetings at physically distanced meeting spaces. Public Comments: None. ---End of Public Comments--- DRAFT Minutes – Tourism Business Improvement District Board Meeting of 09/09/2020 Pg. 3 No action was taken on this item. TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE – Liaison Reports a. Member Harris – New property Town Place Suites is planned to open in February 2021 b. Member Byrns – The Kinney has reopened their restaurant and restarted weekly trivia outdoors c. Tourism Manager Cano – The Apple Farm is under new management; Blu Hotel Investors and Matt Wilkins, a previous board member, is the new general manager for La Cuesta Inn and has express interest in a March 2021 board set. 2. MARKETING COMMITTEE UPDATE – Tourism Manager Cano highlighted the social strategy that was presented by Noble Studios and DCI and was approved by committee members. 3. MANAGEMENT COMMITTEE UPDATE – Chair Conner highlighted the meeting discussions on budget and CHLA. 4. PCC UPDATE – Chair Conner highlighted the new GIA program that was discussed and reported in the August 12, 2020 minutes. 5. VISIT SLO CAL UPDATE – Liaison Reports by member Pearce and Tourism Manager Cano: a. Advocacy work for tourism with the County and State mandates. b. Working with different groups for forecasting data c. Marketing Committee reviewed marketing, sales and PR activities including Go West Summit leads web traffic numbers and launching paid search with Visit Ca. 6. TOURISM PROGRAM UPDATE – Staff Report from Tourism Manager Cano and Tourism Coordinator Burns a. David Smith from Hotel SLO is scheduled to be appointed by City Council in September and will join the TBID Board starting in October b. #SLOready Campaign – i. Campaign development through video and still photography went well ii. #SLOready Challenge was a success with 58 qualified entries ADJOURNMENT The meeting was adjourned at 11:10 a.m. The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, October 14, 2020 at 10:00 a.m. held remotely and via teleconference. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX