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Home My WebLink About12-09-2020 PCC Agenda PacketCity of San Luis Obispo, Agenda, Planning Co mmission Agenda PROMOTIONAL COORDINATING COMMITTEE BOARD Wednesday, December 9, 2020 5:30 p.m. REGULAR MEETING Teleconference Based on the threat of COVID-19 as reflected in the Proclamations of Emergency issued by both the Governor of the State of California, the San Luis Obispo County Emergency Services Director and the City Council of the City of San Luis Obispo as well as the Governor’s Executive Order N-29-20 issued on March 17, 2020, relating to the convening of public meetings in response to the COVID-19 pandemic, the City of San Luis Obispo will be holding all public meetings via teleconference. There will be no physical location for the Public to view the meeting. Below are instructions on how to view the meeting remotely and how to leave public comment. Additionally, members of the Promotional Coordinating Committee (PCC) Board are allowed to attend the meeting via teleconference and to participate in the meeting to the same extent as if they were present. Using the most rapid means of communication available at this time, members of the public are encouraged to participate in PCC meetings in the following ways: 1. Remote Viewing - Members of the public who wish to watch the meeting can view: • View the Webinar o Registration URL: https://attendee.gotowebinar.com/register/6129129024386211342 o Webinar ID: 967-187-475 o Telephone Attendee: (415) 655-0052; Audio Access Code: 853-475-762 o Note: The City uses GoToWebinar to conduct virtual meetings. Please test your speakers and microphone settings prior to joining the webinar. If you experience audio issues, check out this short YouTube tutorial to troubleshoot audio connection issues. 2. Public Comment - The PCC will still be accepting public comment for only items on the agenda. Public comment can be submitted in the following ways: • Mail or Email Public Comment o Received by 3:00 PM on the day of meeting - Can be submitted via email to: advisorybodies@slocity.org or U.S. Mail to City Clerk at 990 Palm St., San Luis Obispo, CA 93401 o Emails sent after 3:00 PM – Can be submitted via email to advisorybodies@slocity.org and will be archived/distributed to the Advisory Body after the meeting. Emails will not be read aloud during the meeting. • Verbal Public Comment o Received by 3:00 PM on the day of the meeting - Call (805) 781-7164; state and spell your name, mention the agenda item number you are calling about and leave your comment (limited to 3 minutes). All voicemails will be forwarded to the PCC members and saved as Agenda Correspondence. Voicemails will not be played during the meeting. o During the meeting – Members of the public who wish to provide public comment can join the webinar (instructions above). Once you have joined the meeting, please put your name and Item # in the questions box. Your mic will be unmuted once Public Comment is called for the Item and you will have 3 minutes to speak. All comments submitted will be placed into the administrative record of the meeting. Promotional Coordinating Committee Board Agenda for December 9, 2020 Page 2 CALL TO ORDER Chair Dana Matteson ROLL CALL : Chair Dana Matteson, Vice Chair John Thomas, Ryan Heath, Stephanie Stackhouse, Samantha Welch, Lori Lerian and John Conner PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda. Persons wishing to speak should come forward and state their name and address. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. CONSENT ITEMS C.1 Minutes of the Special Meeting on November 18, 2020 C.2 2020-21 Community Promotions Budget Report C.3 Public Relations Report C.4 Visitors Center Report C.5 TOT Report C.6 Modified GIA Program: Grant Recommendation Report PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY REPORT 10 mins Jacqui Clark-Charlesworth from the SLO Chamber will present the monthly report for the Public Relations activities. BUSINESS ITEMS 1. SERIES 3 BANNER PROJECT 45 mins Katy McGrath from Badger Branding will lead the committee through the Series 3 banner design concept discussion. 2. 2021-23 COUNCIL GOAL SETTING INPUT 25 mins The PCC will finalize the committee’s goal input to submit for the 2021-23 City Council goal-setting. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIASION REPORT 2. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT 3. TBID BOARD REPORT – TBID Meeting Minutes: November 18, 2020 4. TOURISM PROGRAM UPDATE Promotional Coordinating Committee Board Agenda for December 9, 2020 Page 3 ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for Wednesday, January 13, 2021 at 5:30 p.m. held remotely and via teleconference. The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Meeting audio recordings can be found at the following web address: http://opengov.slocity.org/WebLink/1/fol/61016/Row1.aspx DRAFT Minutes – Promotional Coordinating Committee Meeting of November 18, 2020 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, November 18, 2020 Special Meeting of the Promotional Coordinating Committee CALL TO ORDER A Special Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, November 18, 2020 at 5:30 p.m., by Chair Matteson via teleconference. ROLL CALL Present: Chair Dana Matteson, Vice Chair John Thomas, Members Ryan Heath, Stephanie Stackhouse, Samantha Welch, Lori Lerian and John Conner Absent: None Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY COMMITTEE MEMBER CONNER, SECONDED BY COMMITTEE MEMBER LERIAN, CARRIED 7-0 to approve the Consent Agenda items 1 thru 5. C.1 Minutes of the Meeting on October 14, 2020 C.2 2020-21 Community Promotions Budget Report C.3 Public Relations Report C.4 Visitors Center Report C.5 TOT Report PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Jacqui Clark-Charlesworth, SLO Chamber provided a PowerPoint presentation and responded to Committee inquiries. DRAFT Minutes – Promotional Coordinating Committee Meeting of November 18, 2020 Page 2 Public Comment None. --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. HOLIDAY BANNER/FLAG UPDATE Tourism Manager Molly Cano provided a PowerPoint presentation and responded to Committee inquiries. Public Comment None. --End of Public Comment-- ACTION: UPON MOTION BY VICE CHAIR THOMAS, SECONDED BY COMMITTEE MEMBER STACKHOUSE, CARRIED 7-0 to approve funding the design of color pages of the Holiday Banner artwork. 2. ADDITIONAL SERIES FLAG/BANNER BID Tourism Manager Molly Cano provided a PowerPoint presentation and responded to Committee inquiries. Public Comment None. --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER LERIAN, SECONDED BY COMMITTEE MEMBER HEATH, CARRIED 7-0 to approve Badger Branding as the contractor to design the additional banner series. 3. MODIFIED GIA PROGRAM UPDATE Tourism Manager Molly Cano provided a PowerPoint presentation and responded to Committee inquiries. Public Comment None. --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER CONNER SECONDED BY COMMITTEE MEMBER WELCH, CARRIED 7-0 approve the grant allocations recommended by the PCC subcommittee. DRAFT Minutes – Promotional Coordinating Committee Meeting of November 18, 2020 Page 3 4. 2021-23 COUNCIL GOAL SETTING PROCESS Tourism Manager Molly Cano provided a PowerPoint presentation and responded to Committee inquiries. Public Comment None. --End of Public Comment-- ACTION: By consensus the Committee developed a list of possible goals to be refined at the December 2020 meeting. PCC LIAISON REPORTS AND COMMUNICATION 1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT None. 2. TBID BOARD REPORT – TBID Meeting Minutes: October 14, 2020 John Conner provided a brief overview of the TBID Board Meeting. 4. TOURISM PROGRAM UPDATE Tourism Manager Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 7:03 PM. The next Rescheduled Regular Promotinal Coordinating Committee meeting is scheduled for Wednesday, December 9, 2020 at 5:30 p.m., via teleconference. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2020 Community Promotions Budget 2020-21 Budget 2020-21 Amount Budget 404,143$ Returned Funds (Previous Year GIA)-$ Total Budget 404,143$ Expenditure Last Updated 12/3/2020 Expenditure Allocated Committed/E xpended Available Balance Contractor Grants-in-Aid Funding 100,000$ 10,000$ 90,000$ GIA Recipients Grants-in-Aid Marketing Support Contract 30,000$ 30,000$ Chamber of Commerce Community Placemaking & Recovery Projects 50,000$ 14,630$ 35,370$ Various: Verdin; Various Influnecers General Contract Services 6,646$ -$ 6,646$ Various Visitors Center 119,600$ -$ Chamber of Commerce PR Contract 46,213$ -$ Chamber of Commerce Downtown Maps 9,000$ -$ Chamber of Commerce Support Cost 5,000$ -$ City Administration Administration 37,685$ -$ City Administration Total 404,143$ 54,630$ 132,016$ Funds Remaining -$ 349,513$ Report to City of SLO – TBID and PCC Public Relations Contract November 2020 PR Activity Implementation/Proactive work 1)Drafted themed ‘Gift Guide’ blogs for VisitSLO.com 2)Drafted ‘Meet Your Neighborhood Event Planner’ Q&A for VisitSLO.com 3)Connected with Michelle Barrera of Enjoy SLO on Shop Local campaign 4)Continued outreach to SLO businesses for Tuesday Giveaway 5)Continued working with Downtown SLO and the City on Light Up Downtown promotion 6)Continued working with Verdin on Support Local Campaign and implementation 7)Continued working with the City and Noble Studios on overall tourism marketing campaign Responsive leads 1)Shared ideas for ‘Where to go in 2021’ stories in Conde Nast & Travel + Leisure via DCI lead 2)Provided gift ideas and photos for gift guides in Atlanta Journal-Constitution via DCI lead 3)Pitched Light Up Downtown to LA Times for holiday light displays 4)Shared long established restaurant owners for Huffington Post interview via Visit SLO CAL lead 5)Pitched San Luis Creek Lodge for Fodor’s holiday hotel buyouts via Visit SLO CAL lead Partnerships 1)Curated itinerary for influencer Yusra Nahab/@nomnom_boston’s SLO visit 2)Provided itinerary suggestions and connected Visit SLO CAL with Hotel SLO for freelancer Ed Vallance’s media visit 3)Began working with Visit SLO CAL and Hotel SLO on freelancer Chelsea Davis’s visit via CCTC 4)Pitched the following content to Visit California: a)The New Normal New Years Eve ■Virtual New Year’s Eve with Cuesta College Music Faculty ■Virtual 12th Annual Cuesta Guitar Concert b)Private Tours and Experiences ■Private Wine Tasting Experiences in the SLO Coast Wine Region November 2020-21 YTD UVPM 8,789,346 1,532,302,186 AD VALUE $1,826.39 $506,590.95 PLACEMENTS 16 64 Report to City of SLO – TBID and PCC Public Relations Contract November 2020 Media Placements 1.SEATTLE P-I, Hot destinations for wine weekends in the sun RESULT: Strategic partnership PILLAR: Support Local, Cultural, Outdoor, Beer/Wine, Culinary MENTIONS: Hotel Cerro, Brasserie SLO, Downtown Dine Out, SLO Coast Wine, Mission Plaza UVPM: 704,233 2.COVETEUR, NEED AN ESCAPE? LET THIS ROAD-TRIP GUIDE TO CALIFORNIA SERVE AS INSPIRATION RESULT: Strategic partnership PILLAR: Cultural, Outdoor, Beer/Wine, Culinary MENTIONS: Hotel SLO, Edna Valley Vineyard, Terrace Hill UVPM: 114,763 3.CITY LIFESTYLE SAN DIEGO, Beat the Quarantine Blues: UNIQUE STAYCATIONS FOR AN EASY ESCAPE RESULT: DCI responsive lead PILLAR: Cultural, Outdoor, Beer/Wine, Culinary MENTIONS: Hotel Cerro, Brasserie SLO, Spa Cerro 4.LALASCOOP, New Experiences along the California Central Coast RESULT: DCI responsive lead PILLAR: Cultural, Outdoor, Beer/Wine, Culinary, Cal Poly MENTIONS: Cal Poly Design Village, Mistura Restaurant, Farmhouse Corner Market, Hotel Cerro, Brasserie SLO, Edna Valley Vineyard, Saucelito Canyon, UVPM: 500 Report to City of SLO – TBID and PCC Public Relations Contract November 2020 5.TRAVELMAG, 24 HOURS IN SAN LUIS OBISPO RESULT: Strategic partnership PILLAR: Cultural, Outdoor, Beer/Wine, Culinary, Family, Cal Poly MENTIONS: Cerro San Luis, Cal Poly, “The Tri Tip Challenge”, Firestone Grill, Mission San Luis Obispo de Tolosa, Madonna Inn, Garden Street Inn, Hotel Cerro, Hotel SLO, Baileyana, Tolosa, Edna Valley Vineyard, SLO Brew Rock, Libertine, Barrelhouse Brewing Co., The Carrisa, Novo Restaurant & Lounge, High Street Deli, Lincoln Deli UVPM: 23,860 VISIT CALIFORNIA: 6.VISIT CALIFORNIA, California Towns with Holiday Spirit RESULT: Partnership pitching PILLAR: Support Local, Cultural, Family MENTIONS: Light Up Downtown, Madonna Inn UVPM: 1,000 7.VISIT CALIFORNIA, The Ultimate Made-In-California Gift Guide RESULT: Partnership pitching PILLAR: Beer/Wine, Culinary, Cultural MENTIONS: Hotel Cerro, Brasserie SLO, Cuesta College UVPM: 1,000 8.VISIT CALIFORNIA, The New Normal New Year's Eve RESULT: Partnership pitching PILLAR: Support Local, Cultural MENTIONS: Buen Dia Design UVPM: 1,000 9. VISIT CALIFORNIA, 20 ‘SchoolCation’ Deals In California RESULT: Partnership pitching PILLAR: Support Local, Outdoor, Cultural, Culinary MENTIONS: Hotel SLO, Mission San Luis Obispo de Tolosa, Doc Burnstein’s Ice Cream Lab UVPM: 1,000 Report to City of SLO – TBID and PCC Public Relations Contract November 2020 10.MANTRIPPING, Tasting Some of Central Coast California's Best Pinot Noir and Chardonnay At Tolosa Winery RESULT: Strategic partnership PILLAR: Support Local, Cultural MENTIONS: Tolosa Winery UVPM: 13,000 AD VALUE: $3.04 11.PASADENA MAGAZINE, Savor Life With a Gourmet Getaway in San Luis Obispo PILLAR: Outdoor, Beer/Wine, Culinary, Cultural, Cal Poly MENTIONS: San Luis Creek Lodge, Scout Coffee, Biddle Ranch Vineyard, Granada Hotel & Bistro, Cal Poly, Mistura, Creamery Marketplace UVPM: 2,000 12.NEWSBREAK, Highway 1: from San Francisco to Los Angeles PILLAR: Culinary, Cultural, Cal Poly MENTIONS: Farmers’ Market, Cal Poly UVPM: 7,610,000 AD VALUE: $1,750.54 LOCAL: 13.KSBY, Locally owned stores in downtown San Luis Obispo welcome Small Business Saturday shoppers RESULT: Partnership pitching PILLAR: Support Local, Cultural, Family MENTIONS: Ah Louis Store, Yarns at the Adobe UVPM: 139,000 AD VALUE: $31.97 14.THE PASO ROBLES PRESS, Celebrate the Holidays Safely in SLO with Light Up Downtown RESULT: Partnership pitching PILLAR: Support Local, Cultural, Family MENTIONS: Light Up Downtown UVPM: 11,000 AD VALUE: $2.42 15.KEYT, San Luis Obispo moves holiday festivities outdoors RESULT: Partnership pitching PILLAR: Support Local, Cultural, Family MENTIONS: Light Up Downtown UVPM: 131,000 AD VALUE: $30.15 Report to City of SLO – TBID and PCC Public Relations Contract November 2020 16.PASO ROBLES DAILY NEWS, City of San Luis Obispo announces holiday plans RESULT: Partnership pitching PILLAR: Support Local, Cultural, Family MENTIONS: Light Up Downtown UVPM: 36,000 AD VALUE: $8.27 Report to City of SLO – PCC Visitor Services Contract November 2020 Visitor Interaction November 2019 October 2020 November 2020 Walk-ins 5,695 4,148 4,432 Phone calls 597 1,154 1,044 Emails & Digital 601 1,008 901 Visitor Center Highlights • Open to best serve our community and visitors . • Working collaboratively with City and regional partners to navigate community through COVID-19 crisis. • Worked with City Staff, DTSLO, and Bike SLO County on bike lane installation on Monterey St. between Chorro and Morro St. • Promoting efforts to support local businesses – TakeOutTuesday, Wellness Wednesday, ShopLocal • Visitor Center Manager serving on the City’s Diversity, Equity, and Inclusion Task Force. • Decorated the Visitor Center for the holidays with the “SLO Bright” theme. • Enjoyed helping every guest that walked through our doors, calls, emails, or otherwise engages from a safe distance. Demographic Snapshot International travelers 0 Asia 0% Africa 0% Europe 0% Australia/New Zealand 0% United Kingdom 0% North America 0% South America 0% Domestic travelers (outside of CA.) 861 West 5% West Coast 32% East Coast 18% Southwest 17% Midwest 13% South 15% California travelers 1,804 Northern CA 22% Southern CA 25% Central Coast 40% Central Valley 12% Desert 1% 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 Change +/- July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 535,691$ -41.3% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 617,025$ -25.3% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 647,535$ -10.1% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 553,956$ -22.1% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ -100.0% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ -100.0% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ -100.0% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ -100.0% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ -100.0% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ -100.0% May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ -100.0% June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ -100.0% Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 2,354,208$ -62.6% 2019-20 2020-21 Change +/-2019-20 2020-21 Change +/-2019-20 2020-21 Change +/- July 80.0 54.5 -31.9 184.4 165.96 -10.0 147.59 90.53 -38.7 August 77.1 61.0 -21.0 173.97 162.84 -6.4 134.18 99.27 -26.0 September 73.3 63.1 -14.0 159.48 167.66 5.1 116.97 105.79 -9.6 October 73.0 61.9 -15.2 156.99 162.18 3.3 114.56 100.38 -12.4 November 67.4 147.11 99.17 December 57.7 134.41 77.59 January 62.3 130.45 81.27 February 65.4 145.83 95.42 March 34.6 131.11 45.39 April 17.7 95.53 16.95 May 34.5 119.15 41.15 June 49.3 152.80 75.39 Total/Average 57.72 60.13 -20.5 144.27 164.66 -2.0 87.14 98.99 -21.7 Updated: 12/3/2020 TOT Comparison *Figures from Smith Travel Research Report Occupancy ADR RevPAR Promotional Coordinating Committee Agenda Report Meeting Date: Item Number: DATE: December 3, 2020 FROM: PCC GIA Committee Prepared By: Molly Cano, Tourism Manager SUBJECT: November Grants-In-Aid Awards RECOMMENDATION As recommended by the PCC GIA Committee, approve following grant recipients: Organization Name Event Name JCC-Federation of SLO SLO Jewish Film Festival Ecologistics, Inc./R.A.C.E. Matters BELONGING 2021 San Luis Obispo Museum of Art SLOMA Mural Project DISCUSSION Background The PCC has been offering Cultural GIA funding for decades. Local non-profit organizations utilize the funding to provide cultural, recreational, or social activities in our community. Due to COVID-19 and the current restrictions on large group gatherings, the PCC was forced to terminate the regular Cultural GIA application process and establish a modified program that meets the current needs of the community. The PCC has reconfigured the GIA program to reflect the current realities and needs of local community events, but has maintained the full allocation ($100,000 in funding and the opportunity for up to $30,000 in promotional support services) intended to support these grants within the program budget to support events in the community in a new way. The PCC has a total of 40 grants at $2500 each to award during the 2020-21 fiscal year. November Application Consideration The PCC received applications three organizations for consideration: JCC Federation of SLO, Ecologistics, Inc./R.A.C.E. Matters and the San Luis Obispo Museum of Art. All applications met the applicant and event eligibility criteria and have unanimously been recommended by the committee for a grant award. City of San Luis Obispo, Title, Subtitle JCC-Federation of SLO: SLO Jewish Film Festival – Virtual Event; January 7-28, 2021 The SLO Jewish Film Festival by the JCC-Federation of SLO would support the promotion of the SLO Jewish Film Festival to the community at large. This year the film festival will largely be virtual on an online film screening platform. The organization plans to show 12-15 movies and host live virtual workshops with community partners and recorded Q&As with filmmakers. Ecologistics, Inc./R.A.C.E. Matters: BELONGING 2021 – Hybrid Event; 02/01/21-04/30/21 BELONGING 2021 includes: 1. A photographic exhibit featuring portraits of Black community members, to be accompanied by multimedia expressions about lived experiences and belonging 2. A neighborhood art exhibit displaying works by Black artists who either live in, or have lived in SLO City or County on yard signs in neighborhoods across SLO 3. Celebrating Black Music: local DJs, a majority of them Black and Brown, will curate playlists that celebrate Black music, encompassing multiple genres and music from across the Black diaspora 4. Storytelling: Rocky Ross of The ReBoot:Storytelling ReImagined, will coach photography subjects in shaping and telling their stories, which will be expressed in multimedia video pieces, as part of the front window exhibits 5. Belonging beyond Black History month: continued creation of social spaces for Black Community building and connection. Together, these activities place local Black creative expressions, and community building, at the center of public conversations about what a truly inclusive community is and could be. The program invites all SLO residents to participate in such conversations and in the work of envisioning and building communities of belonging at the local level. San Luis Obispo Museum of Art: SLOMA Mural Project – Hybrid Event; 1/9/2021 The San Luis Obispo Museum of Art will undertake an exciting new mural project, launching in early 2021. The goal of the project is to create a massive public art piece in the form of a mural covering the exterior of the Museum of Art’s building at 1010 Broad Street. The project will bring in a Latinx artist from outside the area and foster collaboration opportunities with the Central Coast visual arts community. With COVID restrictions likely to continue into the foreseeable future, the project will create a safe and accessible visual arts experience for the community and visiting tourists. Activities will be virtual or in-person passive for the foreseeable future. GIA Program Status Currently of the 40 total grants to be awarded by the PCC, there have been 5 granted thus far. These 3 additional grants would allow for 32 remaining grants to support additional future events. City of San Luis Obispo, Title, Subtitle PCC Liaison Assignment Event Name Organization Name PCC Liaison Assignment SLO Jewish Film Festival JCC-Federation of SLO Ryan BELONGING 2021 Ecologistics, Inc./R.A.C.E. Matters Stephanie SLOMA Mural Project San Luis Obispo Museum of Art Dana 2021-23 Financial Plan Proposed Goals & Objectives Promotions Coordinating Committee Background The challenges of 2020 with COVID-19 and the need for social justice reform have shined a light on the importance of economic recovery, public health and safety, and diversity, equity, and inclusion. All of this against the backdrop of the continued importance on environmental sustainability and supporting the city’s goal of carbon neutrality by 2035. Goals 1. Economic Recovery of downtown & other business districts • Support economic recovery and vitality of Downtown and outlying business districts, within all current safety regulations. Economic recovery of local business is essential to the social and financial recovery of the citizens of San Luis Obispo. Economic recovery supports local jobs and the local economy. 2. Community Engagement + Quality of Life: • Create programs to expand public connection to various areas of the city, neighborhood pride. • Support placemaking efforts by supporting Public Art and identify additional opportunities for public art throughout the city. Any new public art projects will be considered through the lens of diversity and inclusiveness of all the citizens of San Luis Obispo. • Increase opportunities to continue to emphasize the quality of life for all the citizens and visitors to San Luis Obispo. 3. Diversity, Equity + Inclusion: • Expand engagement and education to support and foster safe and welcoming opportunities throughout the community. • Continue to work with a wide-ranging group of nonprofits and community organizations to ensure that the citizens of San Luis Obispo are exposed to diverse opportunities to all segments of our local community. 4. Climate Action + Destination Stewardship including Connectivity & Transportation/ Sustainability / Tourism/ Open Space • Support implementation of the City of SLO Climate Action Plan. • Increase the efforts to make the city more pedestrian and bicycle friendly. Support enhanced bike infrastructure and the completion of the Bob Jones Trail as energy 2021-23 Financial Plan Proposed Goals & Objectives efficient examples to provide transportation for both residents and tourists in a small- scale city with excellent climate. Encourage buffered, green-striped bike lanes with new construction. Identify and research feasibility of bike share model connecting Downtown to Cal Poly, beaches, wine country, and Monterey hotels. • Prioritize sustainability throughout the community for businesses, residents and events. • To promote sustainable tourism. Educating tourists about the goals of the city to become a sustainable community. Including our efforts to recycle, expand our bicycle safety and transportation along with our many walking paths. 5. Homelessness Support: Mental Health + Safety • Increase the efforts to provide support to address the homeless/ transient/ mental health issues in our local population. Organization Name Event Name Event Date PCC Liaisons Cal Poly Corporation (on behalf of Cal Poly Arts) The Muse Hour Oct. 17 (Karamo), Nov. 8 (Lila Downs), Nov. 22 (Rhiannon Giddens), Dec. 12 (Pink Martini) John Conner San Luis Obispo Symphony Drive-In & Virtual Concert Series 10/3/20, 11/14/20, 2/6/21, 3/6/21, 5/1/21 Samantha SLO Repertory Theatre The Intermission Show and Virtually Live Online at SLO REP December 4, 2020 – April 2, 2021 John Thomas Spokes Strategies to Survive and Thrive During Times of Crisis Feb-20 Lori Veg Events of SLO County Very Vegan Valentine's Veekend Feb. 12-15, 2021 N/a JCC-Federation of SLO SLO Jewish Film Festival January 7-28, 2021 Ryan BELONGING 2021 Ecologistics, Inc./R.A.C.E. Matters02/01/21-04/30/21 Stephanie SLOMA Mural Project San Luis Obispo Museum of Art 1/9/2021 Dana 2020-21 Modified GIA Master Database DRAFT Minutes – Tourism Business Improvement District Board Meeting of 11/18/20 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, November 18, 2020 Regular Teleconference Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular teleconference meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on November 18, 2020 at 10:00 a.m. held via GoToWebinar by Chair John Conner. ROLL CALL Present: Chair John Conner, Vice Chair Clint Pearce and members LeBren Harris, Natalie Ward and David Smith Absent: Pragna Patel-Mueller and John Byrns Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. --End of Public Comment-- CONSENT ITEMS ACTION: MOTION BY COMMITTEE MEMBER PEARCE SECONDED BY COMMITTEE MEMBER HARRIS, CARRIED 5-0-2, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6. C.1 Minutes of Meeting on Wednesday, October 14, 2020 C.2 Smith Travel Report C.3 Transient Occupancy Tax (TOT) Report C.4 Chamber Public Relations Monthly Report C.5 Chamber Visitor Center Monthly Report C.6 Noble Studios & DCI Marketing Monthly Report Public Comment None. --End of Public Comment-- DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/14/2020 Pg. 2 BUSINESS ITEMS 1. 2020-21 TBID Annual Marketing Plan Representatives from Noble Studios presented the 2020-21 SLO TBID Annual Marketing Plan for the Board discussion & approval as recommended by the Marketing Committee. Board members had no edits or feedback. Staff addressed member Smith’s vote against the plan due to being unfamiliar with the TBID budget and program. Public Comment None ---End of Public Comment--- ACTION: MOTION BY COMMITTEE MEMBER PEARCE, SECONDED BY COMMITTEE MEMBER BYRNS, CARRIED 7-1-0, to approve the 2020-21 SLO TBID Annual Marketing Plan as presented for the remainder of the 2020-21 fiscal year. 2. California Hotel & Lodging Association (CHLA) Membership Renewal Staff reviewed current conversations with CHLA regarding the membership renewal which were requested by the Management Committee. The Management Committee recommends that the TBID Board consider renewing the membership for FY 2020-21 on a quarterly basis and to use funds from the contingency line item within the budget. The renewal would take place in November 2020 and the membership can be cancelled on a quarterly basis if needed. Board members discussed and provided their input on why or why not continue the TBID’s membership. Public Comment None ---End of Public Comment--- ACTION: MOTION BY COMMITTEE MEMBER PATEL-MUELLER, SECONDED BY COMMITTEE MEMBER SMITH, CARRIED 5-2-0 to renew the TBID’s CHLA membership on a quarterly basis starting in November 2020 with the clause of being able to cancel if needed based on the Management Committee’s budget review and recommendations. 3. 2021-23 Council Goal Setting Process Tourism Manager Molly Cano provided a PowerPoint presentation and responded to Committee inquiries. Public Comment None. --End of Public Comment-- ACTION: By consensus the Board developed a list of possible goals to be refined at the December 2020 meeting. TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE – Liaison Reports 2. MARKETING COMMITTEE UPDATE – no discussion on the October 7, 2020 minutes 3. MANAGEMENT COMMITTEE UPDATE –no discussion on the October 8, 2020 minutes DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/14/2020 Pg. 3 4. PCC UPDATE – Chair Conner highlighted the PCC’s work on the banner program and the modified GIA program which is now open and accepting applications. 5. VISIT SLO CAL UPDATE – Liaison Reports by member Pearce and Tourism Manager Cano. 6. TOURISM PROGRAM UPDATE – Staff Report from Tourism Manager Cano ADJOURNMENT The meeting was adjourned at 12:22 p.m. The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, November 18, 2020 at 10:00 a.m. held remotely and via teleconference. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX