HomeMy WebLinkAbout11-18-2020 TBID Minutes
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 11/18/20 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, November 18, 2020
Regular Teleconference Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular teleconference meeting of the San Luis Obispo Tourism Business Improvement District Board
was called to order on November 18, 2020 at 10:00 a.m. held via GoToWebinar by Chair John Conner.
ROLL CALL
Present: Chair John Conner, Vice Chair Clint Pearce and members LeBren Harris, Natalie Ward and
David Smith
Absent: Pragna Patel-Mueller and John Byrns
Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY COMMITTEE MEMBER PEARCE SECONDED BY COMMITTEE MEMBER
HARRIS, CARRIED 5-0-2, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6.
C.1 Minutes of Meeting on Wednesday, October 14, 2020
C.2 Smith Travel Report
C.3 Transient Occupancy Tax (TOT) Report
C.4 Chamber Public Relations Monthly Report
C.5 Chamber Visitor Center Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
Public Comment
None.
--End of Public Comment--
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/14/2020 Pg. 2
BUSINESS ITEMS
1. 2020-21 TBID Annual Marketing Plan
Representatives from Noble Studios presented the 2020-21 SLO TBID Annual Marketing Plan for the
Board discussion & approval as recommended by the Marketing Committee. Board members had no
edits or feedback. Staff addressed member Smith’s vote against the plan due to being unfamiliar with
the TBID budget and program.
Public Comment
None
---End of Public Comment---
ACTION: MOTION BY COMMITTEE MEMBER PEARCE, SECONDED BY COMMITTEE
MEMBER BYRNS, CARRIED 7-1-0, to approve the 2020-21 SLO TBID Annual Marketing Plan as
presented for the remainder of the 2020-21 fiscal year.
2. California Hotel & Lodging Association (CHLA) Membership Renewal
Staff reviewed current conversations with CHLA regarding the membership renewal which were requested
by the Management Committee. The Management Committee recommends that the TBID Board consider
renewing the membership for FY 2020-21 on a quarterly basis and to use funds from the contingency line
item within the budget. The renewal would take place in November 2020 and the membership can be
cancelled on a quarterly basis if needed. Board members discussed and provided their input on why or why
not continue the TBID’s membership.
Public Comment
None
---End of Public Comment---
ACTION: MOTION BY COMMITTEE MEMBER PATEL-MUELLER, SECONDED BY
COMMITTEE MEMBER SMITH, CARRIED 5-2-0 to renew the TBID’s CHLA membership on a
quarterly basis starting in November 2020 with the clause of being able to cancel if needed based on the
Management Committee’s budget review and recommendations.
3. 2021-23 Council Goal Setting Process
Tourism Manager Molly Cano provided a PowerPoint presentation and responded to Committee inquiries.
Public Comment
None.
--End of Public Comment--
ACTION: By consensus the Board developed a list of possible goals to be refined at the December 2020
meeting.
TBID LIAISON REPORTS AND COMMUNICATION
1. HOTELIER UPDATE – Liaison Reports
2. MARKETING COMMITTEE UPDATE – no discussion on the October 7, 2020 minutes
3. MANAGEMENT COMMITTEE UPDATE –no discussion on the October 8, 2020 minutes
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/14/2020 Pg. 3
4. PCC UPDATE – Chair Conner highlighted the PCC’s work on the banner program and the modified GIA
program which is now open and accepting applications.
5. VISIT SLO CAL UPDATE – Liaison Reports by member Pearce and Tourism Manager Cano.
6. TOURISM PROGRAM UPDATE – Staff Report from Tourism Manager Cano
ADJOURNMENT
The meeting was adjourned at 12:22 p.m. The next Tourism Business Improvement District Board meeting
is scheduled for Wednesday, November 18, 2020 at 10:00 a.m. held remotely and via teleconference.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 12/09/2020