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Home My WebLink AboutItem 04 - COUNCIL READING FILE_b_National Fitness Campaign 2021 Briefing MaterialsNational Fitness CampaignCalifornia State-Wide Partnership The First Fitness Court San Francisco Stanford University FITNESS COURT INVENTED 1979 1979 The New Fitness Court NATIONWIDE CAMPAIGN LAUNCH 2018 & PRESENT 2018 A NEW CAMPAIGN &WORLD CLASS TEAM 2012 2012 MITCH MENAGED NFC FOUNDER GADI AMIT NEW DEAL DESIGN SAM LUCENTE HEWLETT PACKARD MARK LAUREN SPECIAL FORCES FITNESS COURT® DESIGN TEAM3 Countries 10,000 FITNESS COURTS CAMPAIGN EXPANDS 1980-2000 1980 EXPANSION TO 1,000 CITIES 2022 2022 THE PROBLEM Preventable diseases like obesity continues to rise across America. The built environment can increase longevity. OUR MISSION Design healthy infrastructure for cities to improve the quality of life for people. WHO WE ARE National Fitness Campaign is a San Francisco based social enterprise and consulting firm. WHAT WE DO NFC partners with cities, schools and state agencies who make health a priority to plan, build, fund and activate healthy infrastructure. CAMPAIGN STORY NATIONAL FITNESS CAMPAIGNCAMPAIGN MISSION Past, Present, Future HealtHy Infrastructur e c ampaIgn servIcesHEALT H Y INFR A S T RUCTUREA Comprehensive Wellness Program The Campaign is a collection of resources and services designed to activate, encourage and support participation in outdoor fitness activities. Our campaign is separated into two stages: Healthy Infrastructure & Campaign Services. All Cities and schools awarded in the program receive all products, tools and services described on this page and detailed in this executive summary document.CAM PAIGN S E R VICESFITNESS COURT® APP LAUNCH SUPPORT CLASSES & CHALLENGE MEDIA & PRESS AMBASSADOR TRAINING FITNESS COURT® H.I. DESIGN SERVICES SPONSOR SUPPORT GRANT FUNDING INSTALLATION GUIDANCE NATIONAL FITNESS CAMPAIGN2021 CAMPAIGN ELEMENTS HOLISTIC QUALITY OF LIFE INITIATIVE FOR CITIES HEALT H Y INFR A S T RUCTURENATIONAL FITNESS CAMPAIGN’S FITNESS COURT®HEALTHY INFRASTRUCTURE THE WORLD’S BEST OUTDOOR GYM The World’s Best Outdoor Gym Functional Training System Adults of all Ages and Abilities Thousands of Exercises 7 Movements in 7 Minutes 7 Minutes 7 Movements FITNESS COURT®HEALT H Y INFR A S T RUCTURENATIONAL FITNESS CAMPAIGNWORLD’S BEST OUTDOOR GYM Fitness Court Overview $ It’s Free 6’+ NATIONAL FITNESS CAMPAIGNOUTSIDE > INSIDE + PHYSICAL DISTANCING COVID-19 Response with NFC 7 MINUTES 7 MOVEMENTS 6’ physical distancing is easy on the Fitness Court BENEFITS OF OUTDOOR ACTIVITY A prescription for improved health and overall wellbeing ® Open air EnvironmentImproved mental Wellbeing Vitamin D Intake D Design & Planning Consulting Funding & Installation SupportHEALT H Y INFR A S T RUCTURENATIONAL FITNESS CAMPAIGNHEALTHY INFRASTRUCTURE DESIGN, PLANNING, FUNDING, INSTALLATION Strategic Planning & Feasibility Study Demographic, Political, & Pedestrian Activity Inventory Expert Partnership SupportACTIVITY ANALYSIS | PHYSICAL Austin, TX Phase 1 Potential Sites Future Phase Expanded Network Farmers Market Nutrition Network FITNESS COURT WALKABILITY NUTRITION 10 MIN WALK20 MIN WALKWalking Radius 10 Minute = .5 mile 20 Minute = 1 mile SITE MAP - CIRCULATION OPPORTUNITIES SW LOCATION NW LOCATION NW LOCATION - SIMPLE PATH Laguna Beach, CA Circulation Planning MODEL VIEW - NW LOCATION San Carlos, CA Fitness Court View-Shed Study Site Plan Integration NFC Grant Funding Grant funding available through NFC’s national partners & sponsors via application Sponsor Strategy Consultation on building consensus and best practices for building local sponsor relationships NFC Factory Install NFC’s National Install Partner EIS available for installation guidance & support Phase Plan & Site Mapping CAM PAIGN S E R VICESNATIONAL FITNESS CAMPAIGN’S FITNESS COURT®CAMPAIGN SERVICES FITNESS COURT® APP DIGITAL OUTDOOR FITNESS CONTENT FITNESS COURT® APP CAM PAIGN S E R VICESNATIONAL FITNESS CAMPAIGNCAMPAIGN SERVICES AMBASSADORS & LAUNCH SUPPORT Ambassador Training Launch & Public Relations Certified Training Team & Local Community Professional Media Consulting Services NFC Official Fitness Court Ambassador Training American Council on Exercise Approval Featured Stories Highlighted through Press and Local Media of Launch Days and On-Going Programming WORLD CLASS FREE WORKOUTS COMMUNITY FITNESS CLASSES FITNESS CHALLENGE CAM PAIGN S E R VICESNATIONAL FITNESS CAMPAIGNCAMPAIGN SERVICES 2021 FITNESS SEASON SPRING SEASON SUMMER SEASON FALL SEASON Data Mapping Tools, Analysis Methods, Healthy Infrastructure Planning In recognition of the importance of continuing education and professional development and the extensive work supported by CPRS’s Foundation, NFC proposes an innovative regional workshop series providing specialized training and education in the development of pedestrian infrastructure, healthy living policies and practices, and Fitness Court programming. These day-long programs will occur each Spring. The below information provides a tentative framework. NFC envisions close collaboration with CPRS to determine the structure and execution of the workshops. ANNUAL HEALTHY INFRASTRUCTURE EDUCATIONAL WORKSHOP HealtHy Infrastructur e c ampaIgn servIcesHealtHy Infrastructur e c ampaIgn servIces21st Century Healthy Infrastructure National Fitness Campaign’s Fitness Court is the centerpiece to its holistic health and wellness initiative. The Fitness Court is an outdoor bodyweight circuit training center with functional fitness DNA. The best-in-class system provides a full-body workout to adults of all ability levels. With 7 functional fitness zones, the Fitness Court can be used in thousands of ways. The Fitness Court is the world’s best outdoor gym! Strategic Planning & Feasibility Study, Site Design Consulting NFC Fitness Court Ambassador Training ACE Certified (America Council of Exercise) Sponsor Strategy, Best Practices, National Installation Team Support Featured Stories Highlighted through Press and Local Media Free digital App Delivering Programing, Workouts & Content Spring/Summer/Fall national & local training, classes & challenges series Strategic Planning Studies Ambassador Training Campaign Funding Support Launch & Public Relations Fitness Court App 2020 Fitness Season ACTIVITY ANALYSIS | PHYSICAL Austin, TX Phase 1 Potential Sites Future Phase Expanded Network Farmers Market Nutrition Network FITNESS COURT WALKABILITY NUTRITION 10 MIN WALK20 MIN WALKWalking Radius 10 Minute = .5 mile 20 Minute = 1 mile FITNESS SEASON 2020CAMPAIGNOVERVIEW NATIONAL FITNESS CAMPAIGNCAMPAIGN SUMMARY COMPREHENSIVE PROGRAM NATIONAL FITNESS CAMPAIGN’S CAMPAIGN STATUS ALHAMBRAAVENALBEAUMONT-CHERRY VALLEYCAL STATE UNIVERSITY FRESNOELK GROVEESCONDIDOFOSTER CITYHAYWARD (3 SITES)IMPERIAL BEACHLA QUINTALYNWOODMANHATTAN BEACHMCFARLAND MONTEREY P ARKOAKLAND (2 STIES)OAKLEYPACIFICAPALMDALEPERRISREDONDO BEACHSACRAMENTO SAN FRANCISCO (2 SITES)SANTA ANA (3 SITES)STANFORD UNIVERSITYSANTA CRUZ HIGH SCHOOLUNIVERSITY OF MERCED 500+ Partners & Sponsors nationwide Join Over 500 Partners & Sponsors Nationwide The new campaign is now operating in over 100 cities and colleges across the Nation. By the end of 2020, the program will be thriving in over 200 communities across 40 states. The Campaign’s unique funding model brings partnerships and funding to cities and schools of all sizes. SELECT CURRENT CAMPAIGN PARTNERS NATIONAL FITNESS CAMPAIGN 2021 15 STATE PARTNERS JOIN THE CAMPAIGN Funding is now available for 15 select California park and recreation agencies the 2021 campaign. IS WELLNESS A PRIORITY?1 PROGRAM FUNDING3 SITE SELECTIONS2 PROGRAM TIMING4 GRANT PROGRAM REQUIREMENTS HEALTHY LIVINGMayor & C ity Man a gerStak e h olders Parks & Recreati o nCounc il Member s NATIONAL FITNESS CAMPAIGNMAKE HEALTH A PRIORITY Align Consensus in your community for health impact Iconic Sites Site locations must be recognizable with high visibility. Pedestrian Connectivity Site locations must be integrated with pedestrian infrastructure. Accessibility Site locations must improve access across partner communities. NATIONAL FITNESS CAMPAIGNSTRATEGIC PLANNING Plan development process for site qualification LONG BEACH CALIFORNIA Partnership Stage 2 : Evaluation A Note from the NFC Team: The following overview of pedestrian activity for Long Beach is presented as part of NFC‘s services that provide support and guidance for building a healthy city network. These data sets and resources have now been made available to over 30 cities and counties who are now moving forward with city- wide campaigns and programs. The following pages are a excerpt of our analysis, which we are pleased to present and share to you. We look forward to working with you to further develop the site map and partnership. Please Note: These materials are the property of NFC and are made available to qualified candidates who are being considered for funding and or participation in the NFC Model Cities and Healthy Infrastructure program. Any reproduction or sharing of these materials is strictly forbidden and use of these materials is for work done in conjunction with NFC and its partners and sponsors. city activity LEGEND LONG BEACH, CALIFORNIA AGGREGATED ANONYMOUS DATA SET POPULATION 467,354 MAP LEGENDHigh activity level Low activity level CITY WIDE INVENTORY: PHYSICAL LONG BEACH, CALIFORNIA SITE MAP: RECOMMENDED SITE OPPORTUNITIES Lincoln Park51st Street Greenbelt Drake/Chavez ConnectionVeterans ParkHeartwell ParkEl Dorado ParkSilverado ParkBeach Concession (2 locations) Los Cerritos ParkMacArthur ParkDavenport ParkSouth Street ParkwayMartin Luther King Jr. Park14th Street ParkAlamitos Heights Park Whaley ParkStearns Champions ParkBluff ParkScherer Park LONG BEACH, CALIFORNIA South Street Parkway 51st Street Greenbelt Scherer Park Los Cerritos Park Silverado Park Veterans Park Martin Luther King Jr. Park McArthur Park14th Street Park Drake/Chavez Connection Lincoln Park Beach Concession Bluff Park Beach Concession Almitos Heights Park Whaley Park Sterns Champions Park El Dorado Park Heartwell Park Davenport PILOT SITE SITE MAPPINGPHASE 1 SITE OPPORTUNITIES SITE MAPPINGPHASE 2 SITE OPPORTUNITIES SITE MAPPINGPHASE 3 SITE OPPORTUNITIES INSTALLATION METHODS IN KIND IN HOUSE CONCRETE SLAB + FITNESS COURT ASSEMBLY + GRAPHICS INSTALL OROR = $25,000 GRANT FUNDING AWARD $105,000 LOCAL FUNDING MATCH (PLUS INSTALLATION)$130,000 COURT INSTALL FITNESS COURT & CAMPAIGN ECOSYSTEM + REQUIRED PER FITNESS COURT TOTAL FUNDING + BID OUT NATIONAL FITNESS CAMPAIGN2021 FUNDING REQUIREMENTS Funding required for each site SPONSORS NATIONWIDE OVER 500 PROGRAM TIMING 2021 CAMPAIGN TIMELINE NATIONAL FITNESS CAMPAIGN2021 PROGRAM TIMING Campaign & Program Timeline 2021 STATE-WIDE PROGRAM APPLICATION DEADLINE: DECEMBER 4, 2020 ADVANCE AWARD ANNOUNCEMENTS: DECEMBER 14, 2020 SUBMIT MATCHING FUNDING: SEPTEMBER 15, 2021 PROGRAM LAUNCH: NOVEMBER 2, 2020 - DECEMBER 1, 2021 NATIONAL FITNESS CAMPAIGNPARTNERSHIP NEXT STEPS Partnership Development Partnership Qualification Application NFC Releases Application if Appropriate Program Award SelectionsNFC Awards Partnership, Funding Development Begins Strategic Plan PresentationQualification Stage Feasibility Share Video - Build Consensus NEXT STEPS 1 2 3 4 PROGRAM ALIGNMENT SITE SELECTION REVIEW FUNDING & TIMING SUPPORTING YOUR PROCESS SCHEDULE EVALUATION PRESENTATION IF APPROPRIATE DISCUSSION - Q&A