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DRAFT Minutes – Promotional Coordinating Committee Meeting of March 13, 2020 Page 1
Minutes - DRAFT
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, May 13, 2020
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, May13, 2020 at 5:30 p.m. via teleconference, by Chair Matteson.
ROLL CALL
Present: Members Melissa Godsey, Ryan Heath, Stephanie Stackhouse, Samantha Welch and
John Conner, Vice Chair John Thomas, and Chair Dana Matteson
Absent: None
Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY MEMBER CONNER, SECONDED BY MEMBER GODSEY,
CARRIED 7-0, to approve the Consent Agenda items 1 thru 7.
C.1 Minutes of the Special Meeting on April 8, 2020.
C.2 2019-20 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Activity Report
C.7 TOT Report
DRAFT Minutes – Promotional Coordinating Committee Meeting of May 13, 2020 Page 2
PRESENTATIONS
1. PUBLIC RELATIONS MONTHLY ACTIVITY REPORT
Jacqui Clark-Charlesworth, SLO Chamber provided a PowerPoint presentation and responded
to Committee inquiries.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1. COVID-19 UPDATE & PROGRAM ADJUSTMENTS
Molly Cano, Tourism Manager provided a brief update to the committee on the City’s actions
related to COVID-19 including the impacts to the current PCC programs. Jacqui Clark-
Charlesworth presented the COVID-19 Tourism PR Communication Strategy.
Public Comment
None.
--End of Public Comment--
No action was taken on this item. The COVID-19 Tourism PR Communication Strategy was
received & filed with no changes.
2. 2020-21 GIA PROGRAM
Molly Cano, Tourism Manager presented recommended program changes for the 20-21 GIA
program due to COVID-19 for the committee’s review and approval. The changes included
the termination of the current 20-21 GIA application period/program based on the uncertainty
of COVID-19 and the committee directed staff to establish a revised or modified program in
its place that is in alignment with the GIA intent but responsive to the current environment.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
The committee provided direction to staff to communicate the cancelation of the 20-21 GIA
DRAFT Minutes – Promotional Coordinating Committee Meeting of May 13, 2020 Page 3
application process and work with the taskforce on a modified program. The taskforce includes:
Members Ryan Heath and Stephanie Stackhouse, and Chair Dana Matteson.
3. SHOP LOCAL PROGRAM DEVELOPMENT
Molly Cano, Tourism Manager provided a presentation on the planning process and program
outline for the proposed “Shop Local” program and responded to Committee inquiries. The
committee discussed the program elements outlined by staff discussed the allocation of the
remaining $40,000 from the PCC budget to supplement the program.
Public Comment
None.
--End of Public Comment--
ACTION: UPON MOTION BY VICE CHAIR THOMAS, SECONDED BY MEMBER
CONNER, CARRIED 7-0 to move forward with the Shop Local program as presented
excluding the mirco-grant program, create the new taskforce for the Shop Local program and
grant the taskforce has the authority to work with staff on the agency selection process
including RFP execution. The taskforce includes: Member Conner, Vice Chair Thomas and
Member Welch.
4. FY 20-21 BUDGET PROCESS
Molly Cano, Tourism Manager presented the FY 2020-21 budget process and status to the
committee. The Committee discussed initial allocations for the PCC program and gave
direction to staff and contractors for proposals in June.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
PCC LIAISON REPORTS AND COMMUNICATION
1. COMMITTEE OUTREACH UPDATE – COMMITTEE REPORT
The Committee thanked Member Godsey for your service to the Committee as this is her last
meeting.
2. GIA UPDATE – LIAISON REPORT
No updates provided.
DRAFT Minutes – Promotional Coordinating Committee Meeting of May 13, 2020 Page 4
3. TBID BOARD REPORT – TBID Meeting Minutes: January
John Conner provided a brief overview of the TBID Board Meeting.
4. TOURISM PROGRAM UPDATE
Tourism Manager Cano provided a brief Tourism Program update.
ADJOURNMENT
The meeting was adjourned at 7:34 p.m. The next Regular Promotinal Coordinating Committee
meeting is scheduled for Wednesday, June 10, 2018 at 5:30 p.m., in the Council Hearing Room,
990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2020