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DRAFT Minutes – Promotional Coordinating Committee Meeting of July 8, 2020 Page 1
Minutes - DRAFT
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, July 8, 2020
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, July 8, 2020 at 5:32 P.M., by Chair Matteson via teleconference.
ROLL CALL
Present: Committee Members John Connor, Ryan Heath, Lori Lerian, Stephanie Stackhouse,
Samantha Welch, Vice Chair John Thomas (5:34 p.m.), and Chair Dana Matteson
Absent: None
Staff: Tourism Coordinator Chantal Burns and Deputy City Clerk Megan Wilbanks
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY VICE CHAIR THOMAS, SECONDED BY COMMITTEE
MEMBER STACKHOUSE, CARRIED 7-0-0, to approve the Consent Agenda items 1 thru 8.
C.1 Minutes of the Meeting on June 10, 2020
C.2 2019-20 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Activity Report
C.7 TOT Report
C.8 2020-21 Community Promotions Budget Report
DRAFT Minutes – Promotional Coordinating Committee Meeting of July 8, 2020 Page 2
PRESENTATIONS
1. NEW MEMBER INTRODUCTION
New Committee Member, Lori Lerian, was introduced to the Promotional Coordination
Committee.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
2. SLO HAPPENINGS PROGRAM YEAR-END REPORT
Matchfire representative, Brittany Garcia, presented the 2019-20 year-end report for the SLO
Happenings Promotion contracted services for the PCC.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
3. SLO CHAMBER END OF YEAR PRESENTATION
SLO Chamber representatives, Jacqui Clark-Charlesworth and Dusty Colyer-Worth,
presented the 2019-20 year-end report for the contracted Visitor Services, GIA Support and
Public Relations efforts for the PCC.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
DRAFT Minutes – Promotional Coordinating Committee Meeting of July 8, 2020 Page 3
BUSINESS ITEMS
1. SUPPORT LOCAL PROGRAM
Verdin representative, Ashlee Akers, presented an update on the development of the Support
Local economic recovery program including the collaboration with the TBID on the
#SLOready campaign. Committee members discussed three additional options to the plan
including an added influencer program, a social giveaway program, and outdoor media
element through billboards. The committee provided consensus that they are interested in the
influencer and giveaway programs, but that they are not interested in billboard space at this
time. However, the committee would like to explore alternative creative ideas for the future.
Public Comment
None
--End of Public Comment--
ACTION: UPON MOTION BY COMMITTEE MEMBER WELCH, SECONDED BY
COMMITTEE MEMBER HEATH CARRIED 7-0-0, to approve the plan as presented for
the Support Local economic recovery program including collaboration with the TBID on the
#SLOready campaign.
ACTION: UPON MOTION BY COMMITTEE VICE CHAIR THOMAS, SECONDED BY
COMMITTEE MEMBER LERIAN CARRIED 7-0-0, to approve the additional influencer
program as presented and to pull funds from the recovery line item budget with the option to
reevaluate the program for additional funding if needed.
ACTION: UPON MOTION BY COMMITTEE MEMBER WELCH, SECONDED BY
VICE CHAIR THOMAS CARRIED 7-0-0, to approve the additional giveaway program as
presented.
2. 2020-21 CULTURAL GIA MODIFIED PROGRAM
The taskforce presented the proposed modified program plan and grant application for the
2020-21 Cultural GIA program for the committee’s review and approval.
Public Comment
None
--End of Public Comment--
ACTION: UPON MOTION BY VICE CHAIR THOMAS, SECONDED BY COMMITTEE
MEMBER WELCH, CARRIED 7-0-0, to approve the modified program plan and grant
authority to the taskforce to move forward with the application as presented and as needed.
3. 2020-21 CONTRACT SERVICES SCOPES OF WORK
DRAFT Minutes – Promotional Coordinating Committee Meeting of July 8, 2020 Page 4
The committee reviewed and discussed the scope of work for the San Luis Obispo Chamber
of Commerce’s Visitor Center and Public Relations contracts. Committee members did not
have any edits or additions to the proposals provided for committee review.
Public Comment
None
--End of Public Comment--
ACTION: UPON MOTION BY COMMITTEE MEMBER CONNOR, SECONDED BY
COMMITTEE MEMBER STACKHOUSE, CARRIED 7-0-0, to move forward with the
2020-21 Scopes of Work for the San Luis Obispo Chamber of Commerce’s Visitor Center
and Public Relations contracts as presented.
4. 2020-21 PCC PROGRAM PLANNING
The committee discussed the scheduling of a virtual Special Meeting for the purpose of
annual program planning and priority setting.
Public Comment
None
--End of Public Comment--
By consensus, committee members agreed to schedule a virtual Special Meeting to plan the
annual program and set priorities for the new fiscal year.
PCC LIAISON REPORTS AND COMMUNICATION
1. COMMITTEE OUTREACH UPDATE
2. TBID BOARD REPORT
At the July 8th meeting, the TBID Board received 2019-20 end of year presentations from AMF
and Matchfire as well as other contractors. TBID is working on an Equity, Diversity & Inclusion
Task Force to align with City Council’s taskforce and Visit SLO CAL’s effort. The Rainy Day
promotion opened on June 29th and will run through the end of the calendar year. The TBID
received a presentation from Noble Studios and will be moving forward with their portion of the
#SLOready campaign in collaboration with the PCC’s efforts.
3. TOURISM PROGRAM UPDATE
The PCC and TBID’s 2020-21 budgets along with the #SLOready campaign were presented and
approved by City Council at the July 7, 2020 meeting.
DRAFT Minutes – Promotional Coordinating Committee Meeting of July 8, 2020 Page 5
SLO County Health Officer expects that SLO County will end up on the Governor’s Watchlist
for communities impacted by COVID-19.
30 banner arms and flags are going to be installed downtown this week. Next steps will include
the PCC reviewing two additional banner designs slated through CIP for this fiscal year.
Cal Poly Virtual SLO Days – Representatives normally speak to nearly 300 college students and
parents, but with COVID-19, we have shifted to a virtual setting.
Safe, Ready, Open Program has been approved and will move forward with supporting TBID
constituents. PPE was delivered to all hotels (through our membership with CHLA) just in time
for the Fourth of July Holiday.
ADJOURNMENT
The meeting was adjourned at 7:57 p.m. The next Regular Promotinal Coordinating Committee
meeting is scheduled for Wednesday, August 12, 2020, 2018 at 5:30 p.m., via teleconference.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2020