HomeMy WebLinkAboutBELONGING_ Detailed Media Plan15. Funding Request
Prioritized Project Component
Newspaper advertising
Social Media advertising
Poster advertising
Magazine advertising
Radio advertising
Total:
16: Media Plan
Media Outlet
New Times Print /Digital Ad
Tribune Print /Digital Ad
Paso Robles Press/Atascadero News Print Ads
SLO Life Magazine
Paid Facebook/Instagram Ads
Design of poster and promotion cards
Printing of Poster and promotion cards
Promotional video for social media
Social Media Campaign (posts, non-paid ads)
E Newsletters to mailing list
Community partners' newsletters
Community partners' social media pages
New Times Interview/Article
SLO Journal
KCBX
KVEC
Total Promotional and Marketing Costs:
Type & Frequency
1/4 page, color print ad, Once per week for 4 weeks, beginning last week in January
1/8 page color ad, Once per week for 4 weeks (Ticket, and Neighbors sections), beginning last week in January
1/4 page ad in each paper's entertainment section, once per week for 4 weeks, beginning last week in January
1/4 page Print Ad in Dec/Jan issue + free comped Ad in February issue
1 week prior to month-long event, and through last week of event
Graphic Design
One time printing
One time creation of spots - payment to videographer
Weekly posts beginning 6 weeks before event, increasing frequency as event gets closer
Email campaign: emails at 6, 4, and 2 weeks out, plus email right before launch and 4 emails during course of month-long exhibit
Post in Jan1 and Feb1 monthly Newsletters
Post 2 weeks prior, plus at launch of event
Article to run shortly before event
Article in February issue
Interview on Central Coast Voices shortly before event
Interview on Dave Congalton Show shortly before event
Amount
4399
1375
1176
550
0
7500
Cost of Advertising
2300
1300
799
550
375
1050
126
1000
no charge
no charge
no charge
no charge
no charge
no charge
no charge
no charge
7500
5324