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DRAFT Minutes – Tourism Business Improvement District Board Meeting of 02/10/2021 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, February 10, 2021
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular teleconference meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on February 10, 2021 at 10:13 a.m. held via teleconference by
Chair John Conner.
ROLL CALL
Present: Chair John Conner, Vice Chair Clint Pearce (arrived at 10:24 AM) and Members
LeBren Young-Harris, Pragna Patel-Mueller, David Smith and Natalie Ward
Absent: None
Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY BOARD MEMBER SMITH SECONDED BY BOARD MEMBER
YOUNG-HARRIS, CARRIED 5-0-1 (VICE CHAIR PEARCE ABSENT) TO APPROVE THE
CONSENT AGENDA ITEMS 1 THRU 6.
C.1 Minutes of Meeting on Wednesday, January 13, 2021
C.2 Smith Travel Report
C.3 Transient Occupancy Tax (TOT) Report
C.4 Chamber Public Relations Monthly Report
C.5 Chamber Guest Services Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
PRESENTATIONS
1. COVID-19 STATUS UPDATE
Tourism Manager Molly Cano presented a COVID-19 update to the TBID Board including the
status of the TBID marketing programs based on the current response tier and regulations.
Minutes – Tourism Business Improvement District Board Meeting of 02/10/2021 Pg. 2
BUSINESS ITEMS
1. TBID BRAND IDENTITY PROJECT
Shyla Linder, Noble Studios, Jill Wieczorek, Noble Studios, and B.C. LeDoux, Noble Studios
presented the first portion of the brand identity work in preparation for the brand workshop
with the Board.
TBID LIAISON REPORTS AND COMMUNICATION
1. HOTELIER UPDATE – Board Members provided updates.
2. MARKETING COMMITTEE UPDATE – Meeting Minutes: February 3, 2021
3. MANAGEMENT COMMITTEE UPDATE – Meeting Minutes: February 4, 2021
4. PCC UPDATE – Chair Conner highlighted the PCC’s January 13, 2021 meeting.
5. VISIT SLO CAL UPDATE – Vice Chair Pearce provided an update.
6. TOURISM PROGRAM UPDATE – Staff Report from Tourism Manager Cano.
ADJOURNMENT
The meeting was adjourned at 11:08 a.m. The next Tourism Business Improvement District Board
meeting is scheduled for Wednesday, March 10, 2021 at 10:00 a.m. held remotely and via
teleconference.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
03/10/2021