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Minutes – Tourism Business Improvement District Board Meeting of 4/14/2021 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, April 14, 2021
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular teleconference meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on April 14, 2021 at 10:03 a.m. held via teleconference by Chair
John Conner.
ROLL CALL
Present: Chair John Conner, Vice Chair LeBren Harris and members Pragna Patel-Mueller, David
Smith, Natalie Ward (arrived at 10:12 AM) Stephanie Bolles and Matt Wilkins
Absent: Matt Wilkins
Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Stewart
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY BOARD MEMBER YOUNG-HARRIS SECONDED BY BOARD
MEMBER PATEL-MUELLER, CARRIED 5-0-2 (MEMBERS WARD AND WILKINS
ABSENT) TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 7.
C.1 Minutes of Meeting on Wednesday, March 10, 2021
C.2 Minutes of Special Meeting on Wednesday, March 31, 2021
C.3 Smith Travel Report
C.4 Transient Occupancy Tax (TOT) Report
C.5 Chamber Public Relations Monthly Report
C.6 Chamber Guest Services Monthly Report
C.7 Noble Studios & DCI Marketing Monthly Report
PRESENTATIONS
1. NEW BOARD MEMBER INTRODUCTIONS
Board members introduced themselves and welcomed new board member Bolles who also introduced
herself.
Minutes – Tourism Business Improvement District Board Meeting of 04/14/2021 Pg. 2
2. MARKETING SERVICES QUARTER REPORT
Representatives from Noble Studios and DCI presented the third quarter report for the marketing
activities for the SLO TBID. Additionally, board members shared current insights and trends that they
are seeing at their own properties.
3. PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT
Representatives from the SLO Chamber presented the third quarter report for the Public Relations and
Guest Services activities with the SLO TBID.
BUSINESS ITEMS
1. FY 21-22 BUDGET DIRECTION & CONTRACT EVALUATIONS
Tourism Manager Cano presented the timeline and process for the development of the 2021-22 TBID
program operating budget and introduced the evaluation process for the existing contract commitments.
Board members discussed different programs that they would like to see considered in the next
budget and suggested that the management committee form actuals for consideration at the
May meeting. Tourism Manager informed members that a survey will be launched for
contractor evaluations.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
2. DISCOVER SLO BROCHURE BUDGET
Staff presented and requested the allocation of $7,500 to fulfill the Discover SLO brochure needs for
Certified Folder and to use throughout the summer. Tourism Manager Cano reminded the board that
reprinting brochures was not in the budget for FY 2020-21, but it would be best to pull from the
contingency budget line item. Board members discussed that they would like to see a redesign for the
next reprint, but to use the current design for this requested reprint.
ACTION: MOTION BY BOARD MEMBER YOUNG-HARRIS SECONDED BY BOARD
MEMBER WARD, CARRIED 6-0-1 (MEMBER WILKINS ABSENT) to move forward with the
reprint of the current brochure for $7,500 and to pull from the contingency line item.
ACTION: MOTION BY BOARD MEMBER SMITH SECONDED BY BOARD MEMBER
WARD, CARRIED 6-0-1 (MEMBER WILKINS ABSENT) for staff to seek options and present
a quote for a redesign of the Discover SLO Brochure including a QR code.
3. LIAISON ASSIGNMENTS
Staff reviewed the liaison assignments and provided board members with updated liaison
assignments. Staff was directed to make warm introductions for new liaison assignments and to
remake introductions between to current liaisons.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
Minutes – Tourism Business Improvement District Board Meeting of 04/14/2021 Pg. 3
TBID LIAISON REPORTS AND COMMUNICATION
1. HOTELIER UPDATE – None.
2. MARKETING COMMITTEE UPDATE – None.
3. MANAGEMENT COMMITTEE UPDATE – None.
4. PCC UPDATE – Chair Conner highlighted the PCC’s March 10, 2021 meeting.
5. VISIT SLO CAL UPDATE – Chair Conner and Tourism Manager Cano provided an update.
6. TOURISM PROGRAM UPDATE – Tourism Manager Molly Cano provided an update
highlighting the communication for hospitality days, potential guidance for gatherings, recent
Cal Poly Open House presentation and an update for Cal Poly’s virtual graduation taking place
on June 12, 2021. Finally, Cano reminded members of upcoming dates including a special
meeting with Coraggio Group on Monday, April 19, 2021.
ADJOURNMENT
The meeting was adjourned at 12:00 pm The next Tourism Business Improvement District Board
meeting is scheduled for Wednesday, May 12, 2021 at 10:00 a.m. held remotely and via
teleconference.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
05/13/2021