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Home My WebLink About05-12-2021 TBID Minutes Minutes – Tourism Business Improvement District Board Meeting of 5/12/2021 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, May 12, 2021 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular teleconference meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on May 12, 2021 at 10:03 a.m. held via teleconference by Chair John Conner. ROLL CALL Present: Chair John Conner, Vice Chair LeBren Harris (departed at 12:00 p.m) and members Pragna Patel-Mueller, David Smith, Natalie Ward (arrived at 10:04 a.m.), Stephanie Bolles and Matt Wilkins Absent: none Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Stewart PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. --End of Public Comment-- CONSENT ITEMS ACTION: MOTION BY BOARD MEMBER PATEL-MUELLER SECONDED BY BOARD VICE CHAIR YOUNG-HARRIS, CARRIED 7-0-0 TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 7. C.1 Minutes of Meeting on Wednesday, April 14, 2021 C.2 Minutes of Special Meeting on Wednesday, April 19, 2021 C.3 Smith Travel Report C.4 Transient Occupancy Tax (TOT) Report C.5 Chamber Public Relations Monthly Report C.6 Chamber Guest Services Monthly Report C.7 Noble Studios & DCI Marketing Monthly Report BUSINESS ITEMS 1. ROLL OUT THE BARRELS SPONSORSHIP As recommended by the Marketing Committee, Tourism Manager Cano reviewed the sponsorship for SLO Coast Wine Collective in the amount of $3,000 for the advertising of Roll Out the Barrels from the FY20-21 contingency budget. Minutes – Tourism Business Improvement District Board Meeting of 05/12/2021 Pg. 2 Public Comment None. --End of Public Comment-- ACTION: MOTION BY BOARD MEMBER YOUNG-HARRIS SECONDED BY BOARD MEMBER BOLLES, CARRIED 7-0-0 to move forward with the sponsorship for SLO Coast Wine Collective in the amount of $3,000 for the advertising of Roll Out the Barrels from the FY20-21 contingency budget as recommended by the Marketing Committee. 2. MARKETING AGENCY AD HOC HOURS FOR CALIFORNIA NOW Agency representatives from Noble Studios presented and requested an additional budget allocation of $6,000 from the FY20-21 contingency budget for the implementation of the California Now stories opportunity offered by Visit California. Board members discussed the opportunity and type of content that would be used. Public Comment None. --End of Public Comment-- ACTION: MOTION BY BOARD MEMBER WILKINS SECONDED BY BOARD MEMBER WARD, CARRIED 7-0-0 to move forward with additional budget allocation of $6,000 from the FY 20-21 contingency budget for the implementation of the California Now stories opportunity offered by Visit California. 3. LOCAL/VISITOR SENTIMENT SURVEY OPTIONS Noble Studios presented a proposal for two research studies. The first study would be for local sentiment, visitor awareness and visitor perception in alignment with the TBID Strategic Plan. The suggested budget would be $25K - $30K annually for the sentiment survey which would include deliverables that will help track three strategic imperatives over the course of two years. The second proposed piece is a brand equity research for $60K-$75K to get an objective, data-driven assessment of the SLO brand in the absolute and as compared to other proximate destinations. Board members discussed both options presented. Public Comment None. --End of Public Comment-- ACTION: MOTION BY BOARD MEMBER WILKINS SECONDED BY BOARD MEMBER SMITH, CARRIED 6-1-0 to move forward with the local and visitor sentiment survey for up to $55K over a two-year period to be pulled from the contingency line item; and to have the Marketing Committee further discuss and vet the brand equity research study component for potential board consideration. 4. SLO CHAMBER CONTRACT PROPOSALS The Board received the contract proposal presentation from the SLO Chamber for Public Relations Support and Guest Services. Public Comment None. Minutes – Tourism Business Improvement District Board Meeting of 05/12/2021 Pg. 3 --End of Public Comment-- No action was taken on this item. 5. CAL POLY ATHLETICS STRATEGIC PARTNER PROPSAL The Board received a presentation from Heather Hellman of Cal Poly Athletics to propose a sponsorship. In summary, the partnership would include a $62,000 investment for hosted rooms at a property level negotiated rate and marketing benefits. This would be a three-year contract. Public Comment None. --End of Public Comment-- No action was taken on this item. 6. FY 2021-22 TBID BUDGET PRIORITIES & CONSIDERATIONS This item was moved to a special board meeting due to lack of time. Public Comment None. --End of Public Comment-- TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE – None. 2. MARKETING COMMITTEE UPDATE – None. 3. MANAGEMENT COMMITTEE UPDATE – None. 4. PCC UPDATE – None. 5. VISIT SLO CAL UPDATE – None. 6. TOURISM PROGRAM UPDATE – None. ADJOURNMENT The meeting was adjourned at 12:12 p.m. The next Tourism Business Improvement District Board meeting will be a special meetin and is scheduled for Thursday, May 13, 2021 at 11:30 a.m. held remotely and via teleconference. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 06/09/2021