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Home My WebLink About07-14-2021 TBID Agenda Packet - AMENDEDCity of San Luis Obispo, Agenda, Planning Commission Agenda TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD *AMENDED on 7/13/21 (Adjusted presentation item to a business item) Wednesday, July 14, 2021 at 10:00 a.m. City Hall - Council Hearing Room 990 Palm Street, San Luis Obispo REGULAR MEETING CALL TO ORDER Chair John Conner ROLL CALL : Chair John Conner, Vice Chair LeBren Harris and members Pragna Patel-Mueller, Natalie Ward, David Smith, Stephanie Bolles and Matt Wilkins PUBLIC COMMENT: Each speaker is limited to two minutes of public comment for items not on the agenda. Public comment for each agenda item will be called for separately and is also limited to two minutes per speaker. State law does not allow the board to discuss or take action on issues not on the agenda, except that members of the board may briefly respond to statements made or question s posed by the person giving public comment. Staff may be directed by the board to follow-up on such items and/or place them on the next board agenda. CONSENT ITEMS C.1 Minutes of Meeting on Wednesday, June 9, 2021 C.2 Smith Travel Report C.3 Transient Occupancy Tax (TOT) Report C.4 Chamber Public Relations Monthly Report C.5 Chamber Guest Services Monthly Report C.6 Noble Studios & DCI Marketing Monthly Report C.7 Marketing Committee: Tradeshow Co-Op Program Commitment Report PRESENTATION ITEMS 1. SLO CHAMBER Q4 & YEAR-END PRESENTATION 20 mins Representatives from the San Luis Obispo Chamber of Commerce will present the end of year highlights and data for the 2020-21 Guest Services and Public Relations contracted work. Tourism Business Improvement District Board Agenda for July 14, 2021 Page 2 BUSINESS ITEMS 1. MARKETING SERVICES Q4 & YEAR-END PRESENTATION 30 mins Agency representatives from Noble Studios and DCI will present the Q4 and end of year highlights and data for the 2020-21 marketing agency contracted work. Additionally, Noble Studios will review remaining paid media funds from FY 2020-21 looking for board action on how to allocate these. 2. 2021-22 MARKETING & BUSINESS PLAN APPROVAL 30 mins Agency representatives will present the high-level pieces of the Marketing & Business Plan as reviewed and recommended by the Marketing Committee for board discussion and consideration to adopt for the 2021-22 fiscal year. 3. 2021-22 BRAND CAMPAIGN CONCEPT 30 mins Agency representatives will present the 2021-22 brand campaign concept as recommended by the Marketing Committee for board review and consideration. 4. CONTENT MARKETING SERVICES RFP UPDATE 5 mins Staff will review the status and upcoming dates of the TBID’s Content Marketing Services RFP. TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE – Liaison Reports 2. MARKETING COMMITTEE UPDATE – Meeting Minutes: July 7, 2021 3. MANAGEMENT COMMITTEE UPDATE – None. July meeting cancelled. 4. PCC UPDATE – Meeting Minutes: June 9, 2021 5. VISIT SLO CAL UPDATE – Liaison Reports 6. TOURISM PROGRAM UPDATE – Staff Report ADJOURNMENT The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for Wednesday , August 11, 2021 at 10:00 a.m. held at City Hall. POSTING STATEMENT: I, Chantal Stewart, Tourism Coordinator, do hereby certify that on July 9, 2021, by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 6/9/2021 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, June 9, 2021 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular teleconference meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on June 9, 2021 at 10:02 a.m. held via teleconference by Chair John Conner. ROLL CALL Present: Chair John Conner, Vice Chair LeBren Harris and members, Pragna Patel-Mueller (arrived 10:17 a.m.), David Smith (arrived at 10:13 a.m.) Natalie Ward, Stephanie Bolles and Matt Wilkins Absent: none. Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Stewart PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. --End of Public Comment-- CONSENT ITEMS ACTION: MOTION BY BOARD MEMBER HARRIS SECONDED BY BOARD VICE CHAIR BOLLES, CARRIED 5-0-2 (SMITH AND PATEL-MUELLER ABSENT) TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 9. C.1 Minutes of Meeting on Wednesday, May 12, 2021 C.2 Minutes of Special Meeting on Thursday, May 13, 2021 C.3 Smith Travel Report C.4 Transient Occupancy Tax (TOT) Report C.5 Chamber Public Relations Monthly Report C.6 Chamber Guest Services Monthly Report C.7 Noble Studios & DCI Marketing Monthly Report C.8 Marketing Committee: Co-Op Program Commitments Report C.9 SLO TBID Resilience Assessment Report BUSINESS ITEMS 1. SLO CAL EVENTS AND FESTIVALS STRATEGY Melissa Murray, Destination Management Project Manager from Visit SLO CAL presented the Experience SLO CAL 2050 Events and Festivals Strategy project scope. Highlighted components included the development and implementation of a county-wide event calendar with a plug-in to VisitSLO.com with work planned to begin in October 2021. The Board had no questions or discussion on a recommendation for City’s support and participation in the process. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 6/9/2021 Pg. 2 Public Comment None. --End of Public Comment-- ACTION: MOTION BY BOARD MEMBER YOUNG-HARRIS SECONDED BY BOARD MEMBER BOLLES, CARRIED 7-0-0 to move forward with supporting the Visit SLO CAL Events and Festival Strategy MOU as a recommendation to City for support and participation in the process. 2. SLO TBID BRAND ASSET PRODUCTION Tourism Manager Cano presented the recommendation from the Marketing Committee to allocate up to $50k from the FY 20-21 contingency budget for SLO TBID photography and videography production through Noble Studios. The Board had no questions or discussion. Public Comment None. --End of Public Comment-- ACTION: MOTION BY BOARD MEMBER WILKINS SECONDED BY BOARD MEMBER WARD, CARRIED 7-0-0 to move forward with the Marketing Committee recommendation as is to allocate up to $50K from the FY 2020-21 contingency budget line item for photography and videography production managed by Noble Studios. 3. FY 2021-22 TBID PROGRAM BUDGET Tourism Manager Cano presented the recommended FY 2021-22 TBID program operating budget allocations for Board approval and recommendation to City Council. Highlighted changes to the 21- 22 budget as recommended by the Management Committee are the agency contract increasing from $500K to $650K ($275K towards the media spend and $375K for standard agency fees) and the development of a sales strategy pulled from the research and program development line item. Board members discussed the option of increasing the paid media amount up to $375 to be pulled from this FY 2020-21 contingency line item to prepay for some services and contracts. By consensus, members agreed that it makes sense to free up budget for the summer months and that it could be useful to have additional paid media budget available as and if needed. Public Comment None. --End of Public Comment-- ACTION: MOTION BY BOARD MEMBER HARRIS SECONDED BY BOARD MEMBER BOLLES, CARRIED 7-0-0 to increase the proposed paid media budget by $100K for a total of up to $375K increasing the overall agency contract to $750K for the FY 2021-22 and to prepay the Cal Poly Athletics Contract, Media Monitoring Services and CrowdRiff renewal from the current contingency budget line item. ACTION: MOTION BY BOARD MEMBER SMITH SECONDED BY BOARD MEMBER HARRIS, CARRIED 7-0-0 to approve the FY 2021-22 TBID program budget as recommended with the discussed budget adjustments and to recommend to City Council for approval. 4. TBID CONTRACT CONSIDERATIONS Tourism Manager Cano presented the recommended TBID contract commitments to Cal Poly Athletics for a two-year term, the amendment to the second year of the two-year contract with Noble Studios to $750K and the Chamber of Commerce’s Public Relations and Guest Services contracts as presented for Board approval. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 6/9/2021 Pg. 3 Public Comment None. --End of Public Comment-- ACTION: MOTION BY BOARD MEMBER WILKINS SECONDED BY BOARD MEMBER SMITH, CARRIED 6-0-1 (HARRIS RECUSED FROM Cal Poly Athletics and Chamber of Commerce contract recommendations due to conflicts of interest) to move forward with the contracts as recommended by the Management Committee. 5. CONTENT MARKETING SERVICES RFP Staff presented the draft RFP for Content Marketing Services for Board discussion and recommendation to City Council. There were no suggested edits to the presented RFP or timeline. Board members formed a taskforce including members Smith, Ward and Patel-Mueller to review proposals and to recommend suggested contractors to the TBID Board for final interviews. Public Comment None. --End of Public Comment-- ACTION: MOTION BY BOARD MEMBER WARD SECONDED BY BOARD MEMBER SMITH, CARRIED 7-0-0 to move forward with the Content Marketing Services RFP as presented. 6. BRAND EQUITY RESEARCH CONSIDERATION The Board received additional information and clarification from marketing members and agency representatives on the proposed Brand Equity research. The Marketing Committee recommended the proposed project for up to $65K and to be funded from the FY 20-21 contingency budget. Public Comment None. --End of Public Comment-- ACTION: MOTION BY BOARD MEMBER WILKINS SECONDED BY BOARD MEMBER SMITH, CARRIED 7-0-0 to move forward with the proposed Brand Equity Research for up to $65K and to be funded from the FY 20-21 contingency budget line item. TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE – a. Dusty Colyer-Worth reported that most properties are sold out for graduation weekend. Conner reported that many current visitors are trying to reserve not knowing that it is graduation weekend and Harris reported that she is receiving bookings for next year’s CP graduation. b. Harris reported meeting with Sandy Wirick the new Area Director of Sales & Marketing for Embassy Suites 2. MARKETING COMMITTEE UPDATE – None. 3. MANAGEMENT COMMITTEE UPDATE – None. 4. PCC UPDATE – Chair Conner reported on activities such as banners, neighborhood map and contractor proposals. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 6/9/2021 Pg. 4 5. VISIT SLO CAL UPDATE – Tourism Manager Cano reported and highlighted that Cathy Tull is the new COO and will be relocating to SLO CAL and is leading the efforts for the month of July while Chuck Davison will be on sabbatical. Additionally, VSC has started a hospitality jobs board. 6. TOURISM PROGRAM UPDATE – Staff reported and highlighted the below: a. COVID-19 update – San Luis Obispo County is now in the yellow tier as of this morning b. Google Destination Co-op continues and Tourism Coordinator Stewart has seen positive progress in the destination’s google photos. Collectively the TBID has over seven million views on uploaded photos and will be participating in the VSC photo shoot on June 21st, 2021 due to completing priority buy-in items. c. Dates to remember – i. July 6, 2021 is the Council Meeting where the TBID budget will be reviewed ii. July 7, 2021 10 am Marketing Meeting iii. July Management Meeting is cancelled iv. July 14, 2021 10 am Board Meeting ADJOURNMENT The meeting was adjourned at 11:39 a.m. The next Tourism Business Improvement District Board meeting will be a special meetin and is scheduled for Thursday, July 14, 2021 at 10:00 a.m. held remotely and via teleconference. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX June 2021 WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total City of Paso Robles 68.2 85.1 73.1 151.94 234.95 179.57 103.67 199.98 131.19 106.1 106.3 106.1 47.1 59.8 52.3 203.1 229.7 214.0 City of Pismo Beach 70.3 79.8 73.0 232.38 321.62 260.25 163.38 256.67 190.03 41.3 18.0 33.1 39.8 27.0 32.2 97.6 49.9 76.0 City of San Luis Obispo 66.7 83.1 71.4 170.87 228.74 190.12 113.99 190.11 135.74 91.1 61.9 80.0 52.3 46.6 47.8 191.1 137.2 166.2 City of Morro Bay 64.0 80.3 68.7 164.47 231.25 186.77 105.32 185.62 128.26 49.4 35.0 44.3 45.6 33.3 38.8 117.5 79.9 100.2 WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total City of Paso Robles 77.2 92.1 81.5 141.65 263.00 180.86 109.36 242.34 147.35 118.4 65.9 98.2 31.6 64.4 41.5 187.4 172.8 180.3 City of Pismo Beach 70.3 86.6 74.9 210.50 386.26 268.51 147.97 334.44 201.25 19.0 16.8 18.3 18.6 39.4 27.4 41.1 62.8 50.6 City of San Luis Obispo 65.2 88.3 71.8 161.85 329.03 220.61 105.48 290.59 158.37 69.3 25.7 50.9 33.6 78.2 49.1 126.2 124.1 125.1 City of Morro Bay 67.7 86.6 73.1 151.99 287.22 197.75 102.88 248.64 144.53 40.5 25.1 34.9 22.9 50.0 33.3 72.7 87.7 79.8 WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total City of Paso Robles 80.7 92.9 84.1 147.62 242.17 177.43 119.07 224.90 149.31 98.1 64.4 86.1 30.3 53.3 37.3 158.1 152.0 155.4 City of Pismo Beach 81.5 93.5 84.9 227.13 349.30 265.57 185.10 326.70 225.56 35.5 23.9 31.6 17.8 22.9 18.9 59.6 52.2 56.5 City of San Luis Obispo 76.5 93.3 81.3 178.36 258.54 204.65 136.50 241.27 166.43 58.8 34.2 49.8 29.7 45.1 34.3 105.9 94.7 101.1 City of Morro Bay 77.0 93.9 81.8 165.37 257.69 195.64 127.28 241.89 160.03 44.4 35.0 41.2 27.5 35.1 29.9 84.0 82.5 83.4 WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total City of Paso Robles 79.7 92.1 83.2 149.93 253.72 182.76 119.43 233.79 152.10 75.7 28.8 57.5 32.2 50.6 35.7 132.3 94.0 113.7 City of Pismo Beach 79.8 89.9 82.6 228.19 357.73 268.44 181.99 321.48 221.85 19.4 5.6 14.7 16.8 24.6 18.6 39.4 31.5 36.0 City of San Luis Obispo 74.7 90.8 79.3 169.54 266.19 201.14 126.73 241.62 159.55 46.7 10.3 32.4 22.2 41.1 27.1 79.3 55.6 68.3 City of Morro Bay 74.3 90.4 78.9 166.63 259.06 196.89 123.83 234.22 155.37 23.5 9.2 18.4 25.8 31.0 26.5 55.4 43.0 49.8 WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total City of Paso Robles 72.5 84.6 76.0 145.87 251.33 179.44 105.73 212.72 136.30 54.3 34.9 47.5 23.7 26.3 22.8 90.8 70.4 81.2 City of Pismo Beach 75.9 80.0 77.1 244.85 395.96 289.67 185.86 316.84 223.28 15.2 10.4 13.7 19.2 17.2 17.8 37.3 29.4 34.0 City of San Luis Obispo 70.3 82.4 73.8 172.79 278.58 206.54 121.53 229.51 152.38 32.9 23.2 29.6 17.8 26.3 20.3 56.6 55.7 56.0 City of Morro Bay 70.1 79.2 72.7 167.84 279.85 202.71 117.58 221.51 147.28 20.9 15.5 19.2 19.1 17.1 17.5 43.9 35.3 40.1 Current Week Totals Percent Change Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar Current Week Totals Percent Change Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar Current Week Totals Percent Change Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar RevPar Current Week Totals Percent Change Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar Current Week Totals Percent Change Occupancy (%)ADR RevPar Occupancy (%)ADR Week of June 20, 2021 to June 26, 2021 Week of June 27, 2021 to July 3, 2021 Week of June 13, 2021 to June 19, 2021 Week of Week of June 6, 2021 to June 12, 2021 Week of May 30, 2021 to June 5, 2021 2009‐102010‐11 2011‐122012‐13 2013‐142014‐15 2015‐162016‐172017‐18 2018‐192019‐202020‐21Change +/‐July508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 535,638$ ‐41.3%August511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 622,435$ ‐24.7%September400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,475$ ‐8.3%October414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 626,320$ ‐12.0%November280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 420,171$ ‐29.2%December246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 233,987$ ‐52.1%January230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 300,504$ ‐42.3%February273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 425,501$ ‐28.6%March326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,863$ 129.0%April423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,319$ 973.0%May372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 728,950$ 316.6%June490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ ‐100.0%Total/Average4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 5,911,162$ ‐6.1%2019‐202020‐21 Change +/‐2019‐202020‐21 Change +/‐2019‐202020‐21 Change +/‐July 80.0 54.5 ‐31.9 184.4 165.96‐10.0147.59 90.53 ‐38.7August 77.1 61.0 ‐21.0 173.97 162.84‐6.4134.18 99.27 ‐26.0September 73.3 63.1 ‐14.0 159.48 167.665.1116.97 105.79 ‐9.6October 73.0 61.9 ‐15.2 156.99 162.18 3.3 114.56 100.38 ‐12.4November 67.4 49.85 ‐25.5 147.11 145.06 ‐0.8 99.17 72.32 ‐26.1December 57.733.32‐42.0 134.41123.53‐7.6 77.5941.16‐46.4January 62.3 40.5 ‐34.7 130.45 124.24 ‐4.4 81.27 50.28 ‐37.6February 63.5 54.4 ‐14.4 145.70 138.33 ‐5.1 92.48 75.18 ‐18.7March 33.6 66.7 98.4 130.78 144.67 10.6 44.00 96.55 119.4April 18.3 70.5 285.2 91.88 169.50 84.5 16.80 119.42 610.7May 33.6 65.8 96.0 114.29 181.33 58.7 38.38 119.38 211.0June49.3 152.80 75.39Total/Average57.44 56.50 25.5 143.52 153.21 11.6 86.53 88.21 66.0Updated: 7/8/2021TOT Comparison*Figures from Smith Travel Research Report Occupancy ADR RevPAR Report to City of SLO – TBID and PCC Public Relations Contract June 2021 PR Activity Implementation/Proactive work 1)Hosted freelancer Tanvi Chheda’s ‘wine tasting with kids in tow’ visit to SLO 2)In partnership with Mindbody, continued planning micro-influencer Jacki Carr ’s rescheduled visit to SLO 3)Pitched GALA Pride & Diversity Center ’s Plaza Pop-Up to regional media 4)Finalized ‘Support Local Pledge’program and pitched to regional media 5)Drafted ‘Meet Your Neighborhood Chinatown Chef ’ Q&A for VisitSLO.com 6)Drafted ‘Meet Your Neighborhood Coffee Shop’ Q&A for VisitSLO.com 7)Drafted ‘Support Local Pledge’ blog for VisitSLO.com 8)Continued working on the Plaza Pop-Ups pilot program 9)Continued working with Verdin on Support Local Campaign and implementation 10)Continued working with the City and Noble Studios on overall tourism marketing campaign Responsive leads 1)Helped coordinate all property ask for Father ’s Day deals for tory in Budget Travel 2)Provided photos of Hotel Cerro to DCI for Michele Herrmann for story in Cheaptickets 3)Provided story ideas to DCI for LGBTQ story in Thrillist Partnerships 1)Hosted Marci DeWolf ’s on assignment for Gannett ’s Travel News Service in partnership with SLO CAL 2)Began planning media visit for Si SI Penaloza of Maxim and JetSet Magazine in partnership with SLO CAL 3)Pitched the following content to Visit California: a)Food Trucks and Roadside Must-eats i)Bear & The Wren ii)Malene Rosé Airstream Trailer in San Luis Obispo iii)Feed My Seoul Food Truck June 2020-21 YTD UVPM 123,023,300 3,560929205 AD VALUE $70,855.51 $1,091,040.94 PLACEMENTS 21 180 Report to City of SLO – TBID and PCC Public Relations Contract June 2021 Media Placements 1.KSBY,Pledge to support local businesses in SLO and receive a $20 gift card RESULT: Proactive pitching PILLAR: Support Local UVPM: 139,000 AD VALUE: $31.97 2.THE TRIBUNE,Pledge to shop in SLO and get a free $20 gift card. Here’s how RESULT: Proactive pitching PILLAR: Support Local UVPM: 332,800 AD VALUE: $110.18 3.CAL COAST NEWS,SLO giving $20 gift cards to people who pledge to shop locally RESULT: Proactive pitching PILLAR: Support Local UVPM: 24,000 AD VALUE: $5.58 4.FORBES,Three Restaurants Leading Downtown San Luis Obispo, California’s Culinary Scene RESULT: Partnership hosting PILLAR: Culinary, Beer/Wine MENTIONS: Park 1039, SLO Provisions, Brasserie SLO UVPM: 33,900,000 AD VALUE: $38,800.00 5.LOS ANGELES TIMES ‘ESCAPES’ NEWSLETTER RESULT: Pitching w/DCI PILLAR: Support Local MENTIONS: Plaza Pop-Ups UVPM: 100,000 6.TRAVELSCOPE,Summer 2021 RESULT: Partnership hosting PILLAR: Culinary, Beer/Wine, Cultural, Family Report to City of SLO – TBID and PCC Public Relations Contract June 2021 MENTIONS: Hotel Cerro, SLO Brew Lofts, Luna Red, Farmers’ Market, Mission San Luis Obispo de Tolosa, SLO Brew, Hop on Beer Tours, Chamisal Vineyards, Malene Wines, Stephen Ross Wine Cellars, Wolff Vineyards 7.LALASCOOP,Returning to Travel: San Luis Obispo RESULT: Media hosting w/DCI PILLAR: Culinary, Beer/Wine, Cultural, Family, Outdoor Adventure MENTIONS: Hotel San Luis Obispo, Mission San Luis Obispo de Tolosa, SLO Arts District, SLO Museum of Art, Luna Red, Piadina, Kreuzberg, Ah Louis General Store, Baxter Moerman,Boo Boo Records, Ambiance, History Center Walking Tour, Lincoln Market & Deli,Terrace Hill Open Space, Cerro San Luis Lemon Grove Loop, Tolosa Winery UVPM: 500 8.LALASCOOP,A Sustainable Lifestyle Is an Attainable Lifestyle RESULT: Media hosting w/DCI PILLAR: Beer/Wine MENTIONS: Tolosa Winery, Wolff Vineyards, Chamisal Vineyards, UVPM: 500 9.SANTA BARBARA INDEPENDENT,Contemporary Art and Sophisticated Design in San Luis Obispo RESULT: Partnership hosting PILLAR: Culinary, Cultural MENTIONS: Hotel Cerro, Park 1039, SLOMA UVPM: 88,000 AD VALUE: $20.27 10.COAST TO COAST NEWSPAPER,Traveling to San Luis Obispo,Carmel, Monterey- Lodging, Dining, Activities driving up Highway 1- June 2021 RESULT: Partnership hosting PILLAR: Culinary, Beer/Wine, Outdoor Adventure MENTIONS: The Kinney, Brasserie SLO, Big Sky Cafe,Mother ’s Tavern, Louisa’s Place UVPM: 43,500 11.VISIT CALIFORNIA,Where to Celebrate Pride in California RESULT: Proactive pitching PILLAR: Support Local, Cultural Report to City of SLO – TBID and PCC Public Relations Contract June 2021 UVPM: 1,000 12.LUXURY TRAVEL MAGAZINE,Hotel San Luis Obispo’s New Package Encourages Guests to Explore the Road Less Traveled RESULT: Partnership pitching PILLAR: Cultural UVPM: 15,000 AD VALUE: $3.40 13.SKIFT,Stress Test for Destination Marketing Could Lead to Strategy Changes UVPM: 276,000 AD VALUE: $63.38 14.KSBY,Central Coast airports add new flights; COVID precautions remain UVPM: 139,000 AD VALUE: $31.97 15.NEWS BREAK & PASO ROBLES DAILY NEWS,Nonstop flight service begins from SLO to both San Diego and Portland UVPM: 7,610,000 AD VALUE: $1,800.00 Events: 16.LOS ANGELES TIMES,#Vanlife doesn’t have to be crunchy.But luxury experiences may cost you PILLAR: Beer/Wine MENTIONS: Roll Out the Barrels, Baileyana, Wolff Vineyards UVPM: 11,600,000 AD VALUE: $13,300.00 17.KSBY,Downtown SLO Farmers’ Market expanding to pre-pandemic route PILLAR: Culinary, Cultural, Family UVPM: 139,000 AD VALUE: $31.97 18.THE TRIBUNE,Was that Mozart? Festival Mozaic celebrates 50 years of classical music in SLO County PILLAR: Cultural UVPM: 67,200,000 AD VALUE: $15,600.00 19.KEYT,BBQ and tri-tip make triumphant return at Downtown SLO Farmers’ Market Report to City of SLO – TBID and PCC Public Relations Contract June 2021 PILLAR: Culinary, Cultural, Family UVPM: 131,000 AD VALUE: $30.15 20.SANTA MARIA SUN,Live, in-person theater makes a Central Coast comeback with SLO Rep's 'The Complete Works of William Shakespeare [abridged]' PILLAR: Cultural UVPM: 4,000 21.KNBC-TV ONLINE,Enjoy Yoga With a Gaggle of Baby Goats at the Madonna Inn PILLAR: Outdoor Adventure UVPM: 1,280,000 AD VALUE: $1,026.64 Report to City of SLO – TBID Guest Services Contract June 2021 Response to TBID Advertising Week 1 Week 2 Week 3 Week 4 June 2020 June 2021 Calls to 1-877-SLO-TOWN 41 38 26 29 105 134 Hotel Availability Tracker Week 1 Week 2 Week 3 Week 4 June 2020 June 2021 Email Response 27 26 25 26 117 104 Phone Calls to Hotels 112 98 76 82 318 368 Hotel Referrals Week 1 Week 2 Week 3 Week 4 June 2020 June 2021 Visitors Served (walk-ins) 1,064 2,199 2,059 1,491 2,080 6,813 Guests Served (via phone and digitally) 587 481 499 419 2,365 1,986 Hotel Rooms Referred 542 466 349 430 n/a 1,787 Agency Report · June 2021 SLO-TBID Agency Repor t June Activity & Performance What’s Ahead: ●April-June 2021 Marketing Plan: https://docs.google.com/spreadsheets/d/1NIpF7xipyZ3SOA7EWG8vIYWr1CvsXIdSXfQXnkK Aaik/edit?usp=sharing Paid Media Paid search drove 20,148 impressions (a 30% decrease PoP), 1,708 clicks, a 8.48% CTR ( a 3% increase PoP) and 1,708 sessions (a 28% decrease PoP)while driving 114 Book Now Conversions (24% decrease PoP), 399 hotel referrals (17% decrease PoP) and 12 homestay referrals (20% increase PoP)at a 48% decrease in cost. Paid social drove 623,808 impressions, 145,063 users reached and 5,749 clicks across Facebook, Instagram and Pinterest with a 1.37% CTR for FB/Insta and .36% on Pinterest for 2,543 sessions (51% decrease PoP)while driving 5 Book Now Conversions (25% increase PoP), 11 hotel referrals (10% increase PoP) and 0 homestay referrals at a 43%decrease in cost. Display drove 1,235,346 impressions, 7,399 clicks,a .60% CTR (a 3% increase PoP) and 8,990 sessions while driving 1 Book Now Conversions (67%decrease PoP), 4 hotel referrals (56% decrease PoP) and 3 homestay referrals (200% increase PoP)at a 35% decrease in cost. ●Proactively monitored and optimized paid media placements ($36,004 spend) ●Launched updated creative without masks on all platforms Email Marketing Newsletters (1 per month) ●On-going: Revise the automated “welcome” newsletter as needed ●Completed: ○June Newsletter ■Open Rate: 19.1% ■Click Rate: 1.6% ■Clicks Per Unique Open: 8.2% ■Most-Clicked Link: Historic Bike Tour of SLO ○July Newsletter: 2 ■Open Rate: 19% ■Click Rate: 1.9% ■Clicks Per Unique Open: 10.1% ■Most-Clicked Link: Foodie’s Guide to SLO ●Upcoming: ○June Newsletter (End of May) Search Engine Optimization (SEO) & Content Creation Organic search traffic increased period-over-period by 55% and increased 84% year-over-year. Organic hotel partner referrals increased 87% (247 vs 132), Book Now increased 125% (72 vs 32) and Homestay referrals increased 35% (27 vs 20) period-over-period (June 1-30, 2021 vs May 2-31, 2021). We saw a 4% increase in Avg Session Duration,a 3% decrease in bounce rate and a 5% increase in pages per session PoP and 2% increase in Avg Session Duration, a 7% decrease in bounce rate and a 4% increase in pages per session YoY for organic search. June remained steady on overall keyword rankings on the search engine results page. In June, we saw additional positive MoM growth for many of the pages we have optimized including: a 115% increase to Things to Do, 48% increase to Hotels,87% increase to Outdoors, 116% increase to Biking and 3580% increase to Beaches. ●SEO Optimizations created: ○Cinema ○Shopping ○Bubblegum Alley Blog Posts (2 per month) Completed: ●Blog #1: The Foodie’s Guide: Best Restaurants in San Luis Obispo ●Blog #2: SLO Your Roll: Relaxing in San Luis Obispo ●Blog #3: Top Health and Wellness Activities in San Luis Obispo Website The website saw a 5% decrease in sessions period-over-period (June 1-30, 2021 vs May 2-31, 2021) and a 201% increase YoY; for a total of 35,496 sessions and 28,943 new users in June. From an engagement perspective, bounce rate decreased by 6%,pages/session and average session duration increased by 10% and 24% (1:01 vs :49) respectively PoP. ●Monthly Web Maintenance Items ○WordPress and Plugin Updates 3 ○Updated footer links to function properly ●Ad Hoc Items ○Updated all SLOready Ads and Video to remove all masks. Social Media Management Across all platforms (Facebook, Twitter, Instagram),@ShareSLO has a total audience of 124,100+ on all platforms combined throughout the month of April. The account with the most engagement rate is Instagram.We saw a 25.5% increase in content interactions on Instagram from June 2-July 1 (per Instagram Insights), and our followers there grew by 0.8% to 21.8k total. The most popular posts during the last 30 days have been related to giveaways, sunsets/landscapes and the Downtown SLO Farmers’ Market. Facebook engagement has been down over the last 30 days, reaching 161.1k from June 1-30, 2021 vs. 281.9k from May 1-31, 2021. YOY, however, we’ve seen a 83.5% increase in engagement from July 1, 2020 to June 30, 2021. The most engaged posts in June 2021 were surrounding the Foodie’s Guide to SLO blog post, the Business Insider Interview for Skipper’s, and the Sunset Drive-In. Visit California Stories In the month of June, we launched our first stories as par t of Visit California’s initiative with Crowdriff. These stories, similar to what you see on Instagram, live on the Visit California website on the San Luis Obispo city page as well as other galleries created by VCA. They allow us to reach new potential visitors, share specific elements of the SLO experience and link to key information on VisitSLO.com. There is also the potential for these to show up in mobile Google search results, though there is no guarantee. We have published 6 of 10 initial stories so far: 1.Best Hikes in SLO 2.Biking Through SLO 3.Must-See Attractions in SLO 4.6 Family-Friendly Things to Do in SLO 5.7 Pet-Friendly Things to Do in SLO 6.5 Must-Visit Sustainable Wineries We have 4 more planned Visit California stories: Eat Your Way Through SLO, Best Place to Catch a Show in SLO, Top Insta-Worthy Spots in SLO and A Guide to the Downtown SLO Farmers’ Market. PR, Media, And Influencer Relations DCI’s All Client Pitch Initiative 4 Proposed:(4-6 pitches throughout 2020-21) Progress:4 Complete; 2 To Come ●Completed: Four all client pitches ○California Roadtrip -- San Luis Obispo wineries ○Drive-in Movie Theaters -- Sunset Drive-in ○Holiday Events and Experiences, What’s Different in 2020 - Light up Downtown ○Valentine's Day/Romantic Getaways Proactive Pitch Development: ●Now Here This (Complete) ●Holiday Gifting Guide - Local Makers (Complete) ●Holiday Happenings, Events & Activities (Complete) ●Give the Gift of Slo (Complete) ●Holiday Local Makers (Complete) ●Restaurant Month & SLO Chef Interviews/Profiles (Complete) ●Sustainable Transportation (In progress) ●Food and beverage sustainability (In progress) ●Sustainability/Carbon Neutral 2035 (In progress) ●Sustainable wine trail (In progress) ●Road Tripping (sustainably) in SLO (In progress) Ongoing Media Conversations: ●BOSTON GLOBE, Jon Marcus, Hotels with art collections ●BUDGET TRAVEL, Kaeli Conforti, Father ’s Day & July 4th weekend getaways & Staycations ●CHEAPTICKETS, Michele Herrmann, Hotels With Awesome Rooftop Pools ●INHABITAT, Teresa Bergen, Sustainable Road trip (Media Visit in August/September) ●LOS ANGELES TIMES, Rachel Schnalzer, Escapes Newsletter and additional story ideas ●MEN'S JOURNAL, Brittany Anas, Best Urban Pools ●MEN'S JOURNAL, Addie Sands, Running Trails ●NEW YORK TIMES, Elaine Glusac, Last Minute Budget Travel for a 4th of July Getaway ●SHERMANSTRAVEL, Megan duBois, Best luxury hotels in every state ●USA TODAY, Erica Lamberg, Explore these less-known U.S. wine destinations safely ●USA TODAY, Erica Lamberg, Charming US Towns with Mountain Views ●USA TODAY, Katie Jackson, Destinations where you don't need a rental car ●THRILLIST, Matt Kirouac, LGBTQ focused stories ●TODAY, Mark Ellwood, Summer Getaways segment ●JENNIFER BILLOCK, Wine Enthusiast, Smithsonian, Sustainable Road Trip ●JAMES MURREN, Freelance Writer, Adventure Sports Journal (Earn Your Beer Column) The SLO Sustainable Story + Sustainable Road Trip (Media Visit, July) ●CORINNE WHITING, Seattle Refined, Sustainable Road Trip 5 Sustainable SLO Virtual Event (April 15): ●Completed: Run of Show & Planning Doc, secure RSVPs,conducted follow up ●Final outcome: 20 RSVPs, 16 Attendees Influencer Partnerships (5 partnerships in 2020-21) ●Completed: Developed Most Wanted Influencer List for approval; revised strategy ●In Progress: Confirmed direction from SLOTBID; outreach to check interest, availability and proposals DCI 2020-2021 SLO Coverage Grid: ●https://docs.google.com/spreadsheets/d/1qZynr7KmlnMxm3rI2hoTUbj7uIdEc2uA_j4HNTlcl ec/edit?usp=sharing 6 San Luis Obispo Tourism Business Improvement District Committee Recommendation Staff Report July 7, 2021 TO: TBID Board FROM: Molly Cano, Tourism Manager via TBID Marketing Committee PREPARED BY: Chantal Stewart, Tourism Coordinator SUBJECT: CCTC IPW CO-OP RECOMMENDATION As recommended by the TBID Marketing Committee (attachment A), approve the TBID’s participation in the following tradeshow cooperative opportunity:  IPW 2021 participation with CCTC (Central Coast Tourism Council) for $2,000 DISCUSSION Background In the June 9, 2021 TBID Board Meeting, the San Luis Obispo TBID Board approved the 2021-2022 program budget. This action was forwarded as a recommendation to City Council which was approved at the July 6, 2021 City Council meeting. The approved 2021-22 budget included a line item of $15,000 for tradeshow funding. The TBID has seen great benefit from participating in co-op programs and the IPW tradeshow to increase group and trade sales while using less dollars to do so. In addition to expanding overall reach, it helps the TBID align their messaging with other organization like CCTC who has the same goal of increased visitation and awareness to the Central Coast to make a bigger impact. Due to the severe impacts of COVID-19, the TBID has experienced an overall decrease in lodging occupancy in particular mid-week group travel, leading to a significant drop in projected revenues. The U.S. Travel Association’s IPW is the leading international inbound travel tradeshow and showcases destinations and attracts international and domestic travel buyers and journalists representing more than 70 countries. To fulfill the need for additional sales within the travel trade segment and on a decreased tradeshow budget, the TBID Marketing Committee sees co-op opportunities as an essential program and the IPW as an essential business-to-business tradeshow. Marketing Committee Action CCTC IPW Co-op The Marketing Committee considered a co-op opportunity for limited participation in IPW on behalf of the Central Coast Tourism Council (CCTC) and within the TBID tradeshow budget. Committee members discussed the consideration for recommendation to the TBID Board as presented. This would include the Tourism Manager’s participation in the Monday, September 20, 2021, show allowing for business appointments in the CCTC’s 10x10 trade booth. 2021-22 Co-op Tradeshow Programs Page 2 FISCAL IMPACT The TBID has allocated $15,000 of the 2021-2022 budget for tradeshow funding. The TBID’s commitment to participate in IPW with CCTC is $2,000. This commitment is the first tradeshow allocation within the tradeshow budget commitments, leaving $13,000 currently available in tradeshow budget allocation. ATTACHMENTS 1. Marketing Committee Minutes June 2, 2021 2. CCTC IPW Co-Op Tourism Business Improvement District Marketing Committee Meeting Minutes Wednesday, July 7, 2021 at 10:30 a.m. City Hall – 990 Palm Street, San Luis Obispo BOARD MEMBERS PRESENT: LeBren Harris, Natalie Ward and Matthew Wilkins (arrived at 11:13 a.m.) BOARD MEMBERS ABSENT: none STAFF PRESENT: Molly Cano, Tourism Manager and Chantal Stewart, Tourism Coordinator Call to order time: 10:40 a.m. BUSINESS ITEMS 1. FY 21-22 Marketing Plan Draft Review Marketing agency representatives presented the draft Marketing Plan for committee review and consideration to form a recommendation to the TBID Board. Committee members provided feedback and request such as more landscape photos instead of photos with people within the plan. Committee Action: Member Harris recommended the approval of FY 21-22 TBID Marketing & Business Plan to the TBID Board with the suggested photo edits. with a second from member Ward and committee consensus 2. New Brand Campaign Preview Marketing Agency representatives presented the new brand campaign for committee’s discussion and feedback. Highlights included an updated logo with an additional color pallet and a new brand line. The committee provided feedback and asked for Noble to look into the trademark availability for “Live the SLO Life”. Committee Action: By consensus, the “Hello” campaign concept will be presented at the Board Meeting for consideration and adoption in addition to the logo and brand line as a recommendation from the Marketing Committee. 3. CCTC IPW CO-OP Consideration Staff presented a co-op opportunity for limited participation in IPW on behalf of the Central Coast Tourism Council (CCTC) and within the TBID tradeshow budget. Committee members agreed that Tourism Manager Cano participate in IPW as a co-op partner representing CCTC and to participate in Monday appointments only with the budget allocation of $2,000 from the FY 21-22 tradeshow budget. Additionally, Tourism Manager Cano will stay to meet with the Las Vegas Noble team. Committee Action: By consensus, committee members recommended the approval of the IPW co-op participation and budget of $2,000 as presented to the TBID Board. 4. New Business Items a. Committee Discussion - none b. Future Agenda Items- none c. Next Regular Meeting Date: Wednesday, July 7, 2021 at 10:30 a.m. Meeting was adjourned at 12:31 p.m. Tourism Business Improvement District Marketing Committee Meeting Minutes Wednesday, July 7, 2021 at 10:30 a.m. City Hall – 990 Palm Street, San Luis Obispo BOARD MEMBERS PRESENT: LeBren Harris, Natalie Ward and Matthew Wilkins (arrived at 11:13 a.m.) BOARD MEMBERS ABSENT: none STAFF PRESENT: Molly Cano, Tourism Manager and Chantal Stewart, Tourism Coordinator Call to order time: 10:40 a.m. BUSINESS ITEMS 1. FY 21-22 Marketing Plan Draft Review Marketing agency representatives presented the draft Marketing Plan for committee review and consideration to form a recommendation to the TBID Board. Committee members provided feedback and request such as more landscape photos instead of photos with people within the plan. Committee Action: Member Harris recommended the approval of FY 21-22 TBID Marketing & Business Plan to the TBID Board with the suggested photo edits. with a second from member Ward and committee consensus 2. New Brand Campaign Preview Marketing Agency representatives presented the new brand campaign for committee’s discussion and feedback. Highlights included an updated logo with an additional color pallet and a new brand line. The committee provided feedback and asked for Noble to look into the trademark availability for “Live the SLO Life”. Committee Action: By consensus, the “Hello” campaign concept will be presented at the Board Meeting for consideration and adoption in addition to the logo and brand line as a recommendation from the Marketing Committee. 3. CCTC IPW CO-OP Consideration Staff presented a co-op opportunity for limited participation in IPW on behalf of the Central Coast Tourism Council (CCTC) and within the TBID tradeshow budget. Committee members agreed that Tourism Manager Cano participate in IPW as a co-op partner representing CCTC and to participate in Monday appointments only with the budget allocation of $2,000 from the FY 21-22 tradeshow budget. Additionally, Tourism Manager Cano will stay to meet with the Las Vegas Noble team. Committee Action: By consensus, committee members recommended the approval of the IPW co-op participation and budget of $2,000 as presented to the TBID Board. 4. New Business Items a. Committee Discussion - none b. Future Agenda Items- none c. Next Regular Meeting Date: Wednesday, July 7, 2021 at 10:30 a.m. Meeting was adjourned at 12:31 p.m. DRAFT Minutes – Promotional Coordinating Committee Meeting of June 9, 2021 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, June 9, 2021 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, June 9, 2021 at 5:31 p.m., by Chair Thomas via teleconference. ROLL CALL Present: Chair John Thomas, Vice Chair Samantha Welch, Committee Members John Conner, Maureen Forsberg, Ryan Heath, Lori Lerian, and Robin Wolf Absent: None Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ITEMS NOT ON THE AGENDA Dana Matteson --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY COMMITTEE MEMBER LERIAN, SECONDED BY COMMITTEE MEMBER WOLF, CARRIED 7-0 to approve the Consent Agenda items 1 thru 6. C.1 Minutes of the Meeting on May 12, 2021 C.2 2020-21 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitor Center Report C.5 SLO Chamber Modified GIA Marketing Support Report C.6 TOT Report DRAFT Minutes – Promotional Coordinating Committee Meeting of June 9, 2021 Page 2 PRESENTATIONS 1. PUBLIC RELATIONS, MONTHLY REPORT SLO Chamber of Commerce representative, Jacqui Clark-Charlesworth presented highlights from the public relations report for the month and responded to committee questions. Public Comment None. --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. SERIES 4 BANNER CONCEPTS Katy McGrath from Badger Branding presented two versions of the series 4 banner design concepts for final committee consideration. Public Comment Dusty Colyer-Worth Dana Matteson Jacqui Clark-Charlesworth --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER HEATH, SECONDED BY VICE CHAIR WELCH, CARRIED 6-1 (Committee Member Conner Opposed) to approve the simple icon design, with modifications as discussed to be approved by Tourism Manager Cano. 2. FY 20-21 PROGRAM BUDGET STATUS Tourism Manager Cano presented the status of the FY 20-21 budget and responded to committee questions. Public Comment None. --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER CONNER, SECONDED BY VICE CHAIR WELCH, CARRIED 7-0 to allocate $3,527 to prepay for FY 21-22 Media Monitoring Services. ACTION: UPON MOTION BY COMMITTEE MEMBER LERIAN, SECONDED BY COMMITTEE MEMBER FORSBERG, CARRIED 7-0 to extend the dates of the GIA program from end of Fiscal Year 20-21, through to end of the calendar year 2021. DRAFT Minutes – Promotional Coordinating Committee Meeting of June 9, 2021 Page 3 3. FY 21-22 MODIFIED GIA PROGRAM Chair Thomas reviewed the COVID-19 induced recommended modifications to the GIA program for FY 21-22, and responded to committee questions. Tourism Manager Cano reviewed the timeline. Public Comment Dana Matteson --End of Public Comment-- ACTION: UPON MOTION BY VICE CHAIR WELCH, SECONDED BY COMMITTEE MEMBER WOLK, CARRIED 7-0 to approve the Modified GIA Program as presented. 4. FY 21-22 COMMUNITY PROMOTIONS PROGRAM BUDGET Tourism Manager Cano presented the outline of the FY 21-22 budget considerations and responded to committee questions. Public Comment Katy McGrath Dusty Colyer-Worth --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER WOLF, SECONDED BY COMMITTEE MEMBER CONNER, CARRIED 7-0 to approve the FY 21-22 Community Promotions budget allocations and recommend to City Council. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT Vice Chair Welch reported on Restorative Partners Grill Cheese Festival. 2. COMMITTEE OUTREACH UPDATE - Committee Member Forsberg reported on SLO Chamber of Commerce ribbon cutting events. 3. TBID BOARD REPORT – TBID Meeting Minutes: May 12, 2021 John Conner provided a brief overview of the TBID Board Meeting. 4. TOURISM PROGRAM UPDATE Tourism Manager Cano provided a brief Tourism Program update, highlighting the Buy Local Bonus program. DRAFT Minutes – Promotional Coordinating Committee Meeting of June 9, 2021 Page 4 ADJOURNMENT The meeting was adjourned at 6:46 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, July 14, 2021 at 5:30 p.m. The location in person or via teleconference will be announced when the agenda is posted, based on COVID-19 re-opening protocol. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2021