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HomeMy WebLinkAboutPiper Writes Estimate_Erica A StewartPIPER WRITE GOOD CONTENT FOR GOOD PEOPLE + Piper Writes an Estimate for: Erica A. Stewart 01.16.2021 Prepared by: Piper Fedrow Piper Writes 805) 459-4633 piperwrites.goodcontent@gmail.com Project Overview For: Erica A. Stewart Vice Mayor, San Luis Obispo 805) 503-5342 voteericaastewart@gmail.com 1 Erica A. Stewart (Client) described three content writing needs: a monthly newsletter for constituents, a one-time prepared speech about the City of San Luis Obipo's DEI Task Force for a conference in March, and several prepared talking points for specific topics (including DEI, public health, etc.). Goals 1. Identify and develop Erica's personal brand by creating messaging that conveys personality and warmth while working to promote their priorities in the following areas: environment, public health, economy, diversity and empowering women to run for public office. 2. Providing information to the general public in an accessible manner that is easy to understand and helps readers and citizens navigate complex City resources and processes. Deliverables Piper Writes (Writer) has outlined three deliverables for Client, as described below. I. Newsletter Monthly electronic newsletters, each containing 3-5 brief articles on relevant topics as well as any relevant call -to -action items as deemed necessary by the Client. Current date range: February, 2021 through January, 2022. Client will provide detailed information to Writer by a specified date each month, and Writer will compile and provide all articles no later than two weeks from date of receipt. Two newsletters (July, 2021 and January 2022) will take a more thorough "year in review" approach. These may require more than a two week lead-time to complete. II. Speech One-time prepared speech to describe the creation and implementation of the City of San Luis Obispo's groundbreaking DEI Task Force. Will need additional information re: duration of speech and target audience. III. Talking Points One-time prepared bulleted talking points as well as brief "elevator speech" style remarks on a variety of topics (likely 5-6 topics) for both print and verbal remarks. Will need additional information on selected topics from Client. Timeline Once the proposal is signed and deposit received, a follow-up meeting and/or email communication will commence to determine pertinent information and appropriate timeline. However, it is to be noted that Writer will immediately begin developing content for newsletter, speech and talking points upon receipt of information. Newsletter content will be delivered monthly by a predetermined date (no more than two weeks from receipt of information from Client). Project Cost please note B/POC pricing is applied in grand total) Newsletter Monthly newsletter for February - January, 2022 (total 12* issues): $3,600 includes two "year in review" issues Speech One-time speech for March conference: Talking Points Prepared talking points for specific topics (5-6): Tota I: Adjusted total with BIPOC pricing: 300 300 4,200 3,360 3 Payment Details A 50% deposit is due within 5 business days of signing the proposal to guarantee availability. Please send a check made payable to Piper Fedrow to the address below: Plper Fedrow 620 Avalon Street Morro Bay, CA 93442 Final balance is due within 5 days of receipt of final deliverables. In this case, breakdown is as follows: 50% deposit for all deliverables: $1,680 Amount due upon receipt of Speech and Talking Points: $240 Amount due upon receipt of final newsletters: $1,440 The Nitty Gritty Confidentiality Writer acknowledges that they may receive or have access to information which relates to Client's donor/constituent names, organizational information (i.e. budget, fundraising totals, staffing changes, etc.), creative works, marketing strategies, pending projects/proposals, and other proprietary information. Writer agrees to protect the confidentiality of Client's proprietary information and all physical forms thereof, whether disclosed to Writer before this Agreement is signed or afterward. Unless strict confidentiality is requested by Client in advance of the establishment of this contract, Writer can display Client Name or sample materials created for Client on their website. Compensation Piper Writes is responsible for the payment of all federal, state, and/or local taxes with respect to the services they perform for the Client as an independent contractor. The Client will not treat Writer as an employee for any purpose and will recognize that Writer is working on a contract basis only. Client Approval Upon acceptance of the Work, Client accepts responsibility for any further processes in which this work is used (e.g. social media, email blasts, printing, etc.). Writer is not responsible for errors occurring in this work or projects related to this work after acceptance of the Work by Client. 4 Cancellation Both parties understand that Client or Writer may terminate the service at any time if, for any reason, the relationship is deemed unsatisfactory by either party. Upon written or verbal cancellation by Client, the Client is responsible for payment of the total project cost accrued until the cancellation within thirty days of cancellation. Next Steps Everything sound good? Great — let's do this! I'll need a 50% deposit to get started. If you're going for the whole shebang that's $1,680. If you need to discuss this further, I'm available to go over details. Just know that I can't get going on the goods until well... we both sign on the line. Client Signature Date Piper Writes Signature Date About Piper Writes Piper Writes is a content writing and nonprofit communications service located on the Central Coast of California. With a commitment to providing content that engages and inspires the good people supporting your work —from donors and constituents to clients and community members — Piper Writes is here to help. Please note Piper Writes is committed to uplifting and supporting the voices of historically marginalized communities and identities and seeks to create work that reflects this philosophy. Piper Writes believes that Black lives matter, that women's rights are human rights, that we are living on stolen Native land, that all members of the LGBTQIA+ community deserve love and respect, and that no human is illegal. As such, Piper Writes will not do business with any organizations or individuals whose actions or statements promote racist, mysoginistic, transphobic or homophobic behavior.