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Home My WebLink About04-05-2021 ARC PresentationsArchitectural Review Commission Regular Meeting April 5, 2021 •All attendees enter the meeting muted. •You can rename yourself by following the steps below. •When Public Comment is called for an item you would like to speak on,please raise your virtual hand. •When your name is called,you will be moved to a Panelist.After a brief moment,you will be able to unmute your mic and turn on your video (optional). •Please state your first and last name and address (optional)for the record. •After providing your comments you will be moved back to an Attendee. Directions for Public Comment PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA •If you would like to speak on items NOT ON THE AGENDA,please raise your virtual hand. •When your name is called,you will be moved to a Panelist. •Before you begin speaking,unmute your mic and turn on your video. Please state your First and Last name and address (optional)for the record. •After you complete your comments, you will be moved back to an Attendee. Public Comment At this time,people may address the Commission on items not on the agenda. Items raised are generally referred to staff and,if action by the Commission is necessary,may be scheduled for a future meeting. Item #1 CONSIDERATION OF MINUTES 1.Minutes of the Architectural Review Commission meeting of March 1,2021. __________________________________________________ Recommendation: Approve the minutes of the Regular Meeting of the Architectural Review Commission meeting of March 1,2021. Item #2 PUBLIC HEARING ITEM 1301 Calle Joaquin (ARCH-0423-2020) 2.Review of the proposed sign program for the previously-approved Towneplace Suites hotel,including the following exceptions:request for a total of four signs (three wall signs and one monument sign)where two is the standard in the CT zone;request for a total of three wall signs,where one wall sign is the standard for a single “occupant”; request to locate one wall sign on the east elevation,which does not include a public entrance but faces U.S.Highway 101;Project address:1301 Calle Joaquin;Case #:ARCH-0423-2020;Zone:CT-SF;Mitch Chemers,owner/applicant. Staff Presentation By: Shawna Scott, Senior Planner Recommendation: Review the proposed project in terms of consistency with the Sign Regulations and Community Design Guidelines and provide comments and recommendations to the Community Development Director. ARCH-0423-2020 1301 Calle Joaquin Towneplace Suites Signage Review of proposed sign program for the Towneplace Suites hotel, including request for identified exceptions. April 5, 2021 Applicant / Representative: Dennis Stout and Mitch Chemers 6 ARC Purview Review the project for consistency with the Sign Regulations and Community Design Guidelines and provide a recommendation to the Community Development Director. Project Site 7 ▪Site: 2.83 acres ▪Tourist Commercial (C-T zone) ▪Townplace Suites hotel currently under construction ▪Surrounding uses: -Auto dealerships -Motel -Retail (tire store) -Agricultural land Background 8 Project approved by ARC on June 20,2016 Condition #11 states that signage will be reviewed by the Architectural Review Commission at a future date,and include the following information: a.Provide an exhibit showing the monument sign,complete with stone base,and showing dimensions,colors (day and night), materials,and method of illumination and treatment.Consider providing push through or some varied dimension to the lettering. b.Clearly identify dimensions of all signage lettering including height and depth. c.Avoid use of white lighted lettering during night-time hours. Proposed Signage and Requested Exceptions 9 ▪One monument sign (24 sf) ▪Three wall signs (100 sf each) Monument Sign 10 Monument Sign 11 Wall Signs 12 xx Wall Signs 13 Wall Signs: Requested Exceptions 14 ▪Total of four signs (three wall signs and one monument sign)where two is the standard in the C-T zone ▪Three wall signs,where one wall sign is the standard for a single “occupant” ▪300 square feet (sf)of cumulative wall sign area (three signs,100 sf each), where 200 sf is the standard ▪Locate wall signs at the third and fourth floors of the hotel where a location at the upper most point of the second story is the standard Wall Signs 15 ▪Locate one wall sign on the southeast elevation,which does not include a public entrance but faces U.S.Highway 101 and Calle Joaquin ARC Discussion Items 16 ▪Proposed number,size,and location of the wall signage. Considerations include the balance and proportion of the signage ▪Consistency with condition of approval.As consideration of the sign program is a discretionary approval,the ARC may consider this previous condition and recommend the Director find the sign program in substantial conformance or identify other/additional recommendations or conditions for consideration ARC Discussion Items 17 Condition #11 states that signage will be reviewed by the Architectural Review Commission at a future date,and include the following information: a.Provide an exhibit showing the monument sign,complete with stone base,and showing dimensions,colors (day and night),materials,and method of illumination and treatment.Consider providing push through or some varied dimension to the lettering. b.Clearly identify dimensions of all signage lettering including height and depth. c.Avoid use of white lighted lettering during night-time hours. Action Alternatives 18 ▪Recommend the Community Development Director find the proposed sign program and associated exceptions consistent with the Sign Regulations and Community Design Guidelines,which may include specific conditions of approval to be considered by the Community Development Director. ▪Continue the public hearing on this item with specific direction to the applicant and staff related to consistency with the Sign Regulations and Community Design Guidelines. ▪Recommend the Community Development Director deny the sign program .An action denying the application should include findings that cite the basis for denial and should reference inconsistency with the General Plan,Sign Regulations,Community Design Guidelines, Zoning Regulations or other policy documents. Findings 19 ▪In order to approve a sign program,the Community Development Director shall make findings that the sign program results in signage that is compatible with the development,complementary to project architecture,and coordinated among tenant spaces for consistency and superior design. Findings 20 ▪There are unusual circumstances applying to the property which make strict adherencetotheregulationsimpracticalorinfeasible,such as building configuration,historic architectural features,architectural style,site layout,intervening obstructions,or otherunusualcircumstances.Exceptions shall not allow for additional signage in number or size beyond what is necessary to compensate for the unusual circumstances .Unusualcircumstancesmayalsoincludesigndesignswhicharenotexpresslyprovidedforor exempted in this Chapter,but which represent superior or innovative design appropriate for the building and location. ▪The exception is consistent with the intent and purpose of the sign regulations (seeSection15.40.110)and the exception is not being granted in cases where alternativeoptionsofallowedsignageinthisChaptercouldprovideanadequatealternativeforsufficientvisibilitytothepublicwithequalorsuperiordesign. ▪The sign exception is for superior design and complies with Design Principles of thisChapterandwillnotresultin:visual clutter;excessively sized signage in comparison tothebuildingorsurroundings;signage that is inconsistent with the character of thesurroundings;or approval of signs that are prohibited in this Chapter. Project Details 21 Project Details 22 Project Details 23 Project Details 24 Project Details 25 Applicant Presentation By: Item #2 PUBLIC HEARING ITEM 1301 Calle Joaquin (ARCH-0423-2020) 04/02/2021 WALL SIGN TYPICAL CROSS-SECTION SCALE 3/8" = 1'B PARAPET LAYOUT Roof line 5" flashing Exterior wireways behind parapet Wall penetrations for electrical may not extend below this line 55" Pass-through for electrical (typ)16" molding 20" letters 12" letters 2" space 9 1/2" space BASED ON DISCOVERY OF FIELD CONDITIONS, SIGN HAS TO BE MOVED UP BECAUSE OF ROOFLINE REVISED SIGN PLACEMENT WILL NOT HAVE A NEGATIVE EFFECT ON VIEWING FROM THE HIGHWAY, STREET & PARKING AREAS PER MARRIOT, SIGN REQUIRED TO BE JUSTIFIED LEFT BECAUSE OF CONFLICT WITH SCUPPER SCUPPER COULD NOT BE REMOVED SCUPPER LOCATION PUBLIC COMMENT •If you would like to speak on this item,please raise your virtual hand. •When your name is called,you will be moved to a Panelist. •Before you begin speaking,unmute your mic and turn on your video. Please state your name and address (optional)for the record. •After you complete your comments, you will be moved back to an Attendee. Public Comment Item #3 COMMENT & DISCUSSION 3.Staff Updates ____________________________________________ Recommendation: Receive a brief agenda forecast from Senior Planner, Shawna Scott. ADJOURNMENT The next Regular Meeting of the Architectural Review Commission is scheduled for Monday, April 19, 2021 at 5:00 p.m. via teleconference The Regular Meeting of the Architectural Review Commission will resume shortly *Recess in Progress*