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Minutes – Tourism Business Improvement District Board Meeting of 11/10/2021 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, November 10, 2021
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to
order on November 10, 2021 at 10:03 a.m. by Chair John Conner.
ROLL CALL
Present: Chair John Conner, Vice Chair LeBren Harris and Members Stephanie Bolles, David Smith,
Pragna Patel-Mueller (arrived at 10:24 AM), Natalie Ward, and Matt Wilkins (left the
meeting at 11:27 AM)
Absent: None
Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY BOARD MEMBER WARD SECONDED BY VICE CHAIR YOUNG-HARRIS,
CARRIED 6-0-1 TO APPROVE THE CONSENT AGENDA ITEMS C1 THRU C7 WITH BOARD
MEMBER PATEL-MUELLER ABSENT.
C.1 Minutes of Meeting on Wednesday, October 13, 2021
C.2 Smith Travel Report
C.3 Transient Occupancy Tax (TOT) Report
C.4 Chamber Public Relations Monthly Report
C.5 Chamber Guest Services Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
C.7 Badger Branding Organic Social Report
C.8 Marketing Committee Recommendation Report: CCTC Co-Op + Long Form Video
BUSINESS ITEMS
1. SLO CAL HOUSE OF BRANDS STRATEGY
Cathy Cartier, Visit SLO CAL presented the countywide House of Brands strategy and creative
assets. B.C. LeDoux, Noble Studios shared recommendations for inclusion and use.
Minutes – Tourism Business Improvement District Board Meeting of 11/10/2021 Pg. 2
Public Comment
None
--End of Public Comment--
ACTION: By consensus the Board provided the direction to implement the House of Brand version of
applications as proposed by Noble Studios.
2. SLO TBID BRAND EQUITY RESEARCH FINDINGS
B.C. LeDoux, Noble Studios and Mark Wiser and Lisa Wiser of Wiser Research presented the SLO
TBID Brand Equity research findings for the Board’s review and discussion.
Public Comment
None.
--End of Public Comment--
ACTION: No Action Taken
3. TBID AUDIENCE SEGMENT INCLUSION
The Board began the discussion on the diversification of audience segments in the TBID marketing
efforts and programs.
Public Comment
None.
--End of Public Comment--
ACTION: No Action Taken
TBID LIAISON REPORTS AND COMMUNICATION
1. HOTELIER UPDATE – The Board discussed hotel activities.
2. MARKETING COMMITTEE UPDATE – Tourism Manager Cano provided an update on the
meeting.
3. MANAGEMENT COMMITTEE UPDATE – Tourism Manager Cano provided an update on the
meeting.
4. PCC UPDATE – Tourism Manager Cano provided an updated on the PCC meeting of October 13,
2021.
5. VISIT SLO CAL UPDATE – Tourism Manager Cano provided an update.
6. TOURISM PROGRAM UPDATE – Tourism Manager Cano provided staffing updates and currently
projects.
ADJOURNMENT
The meeting was adjourned at 11:57 a.m.. The next Tourism Business Improvement District Board Regular
meeting is scheduled for Wednesday, December 8, 2021 at 10:00 a.m. held remotely and via teleconference.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 12/08/2021