HomeMy WebLinkAbout10-13-2021 TBID MinutesDRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/13/2021 Pg. 1
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Minutes
Wednesday, October 13, 2021
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to
order on October 13, 2021 at 10:03 a.m. by Chair John Conner.
ROLL CALL
Present: Chair John Conner, Vice Chair LeBren Harris and Members Stephanie Bolles, David Smith
(left at noon), Pragna Patel-Mueller, Natalie Ward, and Matt Wilkins
Absent: None
Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY BOARD MEMBER BOLLES SECONDED BY MEMBER SMITH, CARRIED
5-0-2 TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6.
C.1 Minutes of Meeting on Wednesday, September 8, 2021
C.2 Smith Travel Report
C.3 Transient Occupancy Tax (TOT) Report
C.4 Chamber Public Relations Monthly Report
C.5 Chamber Guest Services Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
PRESENTATIONS
1.VISIT SLO CAL EDI CO-OP STUDY INSIGHTS
Cathy Cartier, Visit SLO CAL and Stephanie Brown from SMARI presented the findings from the
Equity Diversity and Inclusion (EDI) study.
Public Comment
Greg Hermann
--End of Public Comment--
ACTION: No Action Taken
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/13/2021 Pg. 2
2.MARKETING SERVICES QUARTER REPORT
Gabbi Hall and Danni Winter from Noble Studios presented the first quarter report for the marketing
activities for the SLO TBID.
Public Comment
None.
--End of Public Comment--
ACTION: No Action Taken
3.PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT
Dusty Colyer-Worth, and Jacqui Clark-Charlesworth, SLO Chamber presented the quarter report for
the Public Relations and Guest Services activities with the SLO TBID.
Public Comment
None.
--End of Public Comment--
ACTION: No Action Taken
BUSINESS ITEMS
1.SLO TBID BRAND CAMPAIGN
Gabbi Hall from Noble Studios presented the brand creative for the “Hello to the SLO Life”
campaign for the Board’s review and approval.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY BOARD MEMBER WILKINS SECONDED BY BOARD MEMBER
WARD CARRIED 5-2 (With Member Smith and Patel-Mueller voting No) to approve the “Hello to
the SLO Life” campaign.
2.VISIT SLO CAL BOARD SEAT APPOINTMENT
The Board will recommend an appointee to the Visit SLO CAL Board of Directors.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY BOARD MEMBER SMITH SECONDED BY BOARD MEMBER PATEL-
MUELLER CARRIED 7-0 to appoint Member Wilkins to the Visit SLO CAL Board of Directors.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/13/2021 Pg. 3
TBID LIAISON REPORTS AND COMMUNICATION
1.HOTELIER UPDATE
Member Patel-Mueller provided an update that the homeless problem behind her hotel is gone with the
help of CalTrans.
Member Ward provided an update on the increase in inquiries from large corporations for executive
getaways.
2.MARKETING COMMITTEE UPDATE – None
3.MANAGEMENT COMMITTEE UPDATE – Tourism Manager Cano indicated the Management
committee received an analysis on the Transient Occupancy Tax trends.
4.PCC UPDATE – Tourism Manager Cano provided an updated on the PCC meeting of September 8,
2021.
5.VISIT SLO CAL UPDATE – Tourism Manager Cano provided an update.
6.TOURISM PROGRAM UPDATE – Tourism Manager Cano provided staffing updates and currently
projects.
ADJOURNMENT
The meeting was adjourned at 12:06 p.m.. The next Tourism Business Improvement District Board Regular
meeting is scheduled for Wednesday, November 10, 2021 at 10:00 a.m. held remotely and via
teleconference.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 11/10/2021