HomeMy WebLinkAbout08-11-2021 TBID MinutesDRAFT Minutes – Tourism Business Improvement District Board Meeting of 8/11/2021 Pg. 1
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Minutes
Wednesday, August 11, 2021
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to
order on July 14, 2021 at 10:02 a.m. by Chair John Conner.
ROLL CALL
Present: Chair John Conner, Vice Chair LeBren Harris and members David Smith, Natalie Ward, and
Matt Wilkins (arrived 10:03 a.m.)
Absent: Members Stephanie Bolles and Pragna Patel-Mueller
Staff: Tourism Manager Molly Cano and Executive Assistant Chantal Stewart
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
Nicole Troy from the San Luis Obispo Chamber of Commerce introduced herself to the Board.
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY BOARD MEMBER SMITH SECONDED BY MEMBER WARD, CARRIED
5-0-2 TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 7.
C.1 Minutes of Meeting on Wednesday, July 14, 2021
C.2 Smith Travel Report
C.3 Transient Occupancy Tax (TOT) Report
C.4 Chamber Public Relations Monthly Report
C.5 Chamber Guest Services Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
C.7 Marketing Committee: FY 21-22 Paid Media Plan Approval
PRESENTATION ITEMS
1.NOBLE STUDIOS UPDATE
Representatives from Noble Studios presented the recent award recognition for the #SLOready
campaign as well other key program highlights. Additionally, Noble Studios informed the Board that
Shyla Lindner the TBID’s account manager will be leaving her position with Noble Studios.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 8/11/2021 Pg. 2
BUSINESS ITEMS
1.CONTENT MARKETING SERVICES PRESENTATIONS
The Board received proposal pitch presentations from the two finalist agencies, Badger Branding and
the Lovely Day Company, who were selected by the RFP taskforce. Board members were able to ask
questions of each finalist and discussed the selection. All present board members were in agreeance to
offer the contract to Badger Branding.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY BOARD MEMBER SMITH SECONDED BY BOARD MEMBER WARD
CARRIED 5-0-2 to move forward with selecting Badger Branding as the City of San Luis Obispo TBID’s
Content Marketing Services contractor.
TBID LIAISON REPORTS AND COMMUNICATION
1.HOTELIER UPDATE – Member Harris noted that the Hometown and Suites is tentatively projected to
be open October 6, 2021.
2.MARKETING COMMITTEE UPDATE – Tourism Manager Cano reviewed the upcoming photo
shoot plan. Members discussed how the proposed week is very impacted and will be difficult to host.
3.MANAGEMENT COMMITTEE UPDATE – None.
4.PCC UPDATE – Chair Conner reported on activities such as support local efforts which invested
$278,000 in economic impact from the Buy Local Bonus program. The regular August meeting was
cancelled.
5.VISIT SLO CAL UPDATE – The VSC Marketing Committee Meeting was cancelled.
6.TOURISM PROGRAM UPDATE – Tourism Manager Cano highlighted that advisory body meetings
will be moving to a virtual format again until further notice, the Annual Report that will be presented at
the September meeting, the annual public hearing will happen the first week of November, the Eco SLO
team will present at the regular September meting to review the TBID’s $15K sustainable tree planting
program., the last Plaza Pop-Up is currently up in Mission Plaza and Dusty Colyer-Worth participated in
SLO Days.
ADJOURNMENT
The meeting was adjourned at 11:53 a.m.. The next Tourism Business Improvement District Board meeting
will be a special meetin and is scheduled for Wednesday, September 8, 2021 at 10:00 a.m. held remotely
and via teleconference.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 09/08/2021