HomeMy WebLinkAbout2/15/2022 Item 6a, Harris
From:Kevin Harris <
To:Purrington, Teresa; E-mail Council Website
Cc:Johnson, Derek; Hill, Robert
Subject:SLO REP- Challenge Grant Request, 1.25.22
Attachments:SLO REP CHALLENGE GRANT REQUEST 1.25.22.pdf
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Good afternoon,
SLO REP is pleased to submit the attached Challenge Grant Request for consideration at the February 15, 2022 meeting.
Please let me know if you have any difficulty opening the attachment.
Sincerely,
Kevin Harris
(he/him/his)
Managing Artistic Director
www.slorep.org
SAN LUIS OBISPO REPERTORY THEATRE
Unforgettable Characters. Extraordinary Stories. Since 1947.
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SLO REP is a proud member of:
1
San Luis Obispo Repertory Theatre
Challenge Grant Request • January 2022
“Books are read and movies are watched, but plays are felt.
In SLO REP’s new theatre, the plays will touch your soul.”
Jeff Daniels, Actor and Founder of The Purple Rose Theatre Company
January 25, 2022
Dear Mayor Stewart
and Honorable Councilmembers Christianson, Marx, Pease and Shoresman:
A decade ago, San Luis Obispo Repertory Theatre (SLO REP) eagerly accepted the
City’s request to raise private funds to build a new City-owned theatre on City land
adjacent to the planned Palm-Nipomo parking structure.
From the beginning, the parking structure and the proposed SLO REP Theatre have
been inextricably linked as key components of the Downtown Concept Plan, the
City’s vision to enhance downtown’s historic role as the beating heart of San Luis
Obispo’s rich culture and economy.
With these objectives in mind, we seek your approval of a $3.94 million challenge
grant from one-time funds to assure construction of a new SLO REP Theatre. The
City would own this community asset, with more than 70% of the total project
financed with private funds. This textbook example of a true public-private
partnership would serve many generations to come.
INVESTMENT RATIONALE
Aware of the many worthy demands on City resources, we offer the following
rationale for making this investment:
• This grant would be consistent with the Council’s Major City Goals for 2021-
23 “to engage and expand upon its community partnerships” with additional
focus “on the retention of existing businesses, the recovery of arts and
culture, the vitality of the downtown, and supporting underserved groups and
populations.”
• For a relatively small investment, the City would be able to complete a large,
central piece of its Downtown Concept Plan. For perspective, our challenge
grant request is equal to about 1% of the $387 million slated for City Capital
Improvement Projects in 2022.
• Once fully operational, the new theatre would offer 324 shows a year on 176
dates, generating an economic impact of more than $3 million annually. We
conservatively project that the new venue will draw 50,000 patrons downtown
each year, more than 2.5 times SLO REP’s largest annual audience to date.
(Appendix A – SLO REP Economic Impact Report)
• Completion of this project would enable a tripling of participants in SLO
REP’s educational programming within two years. The Academy of Creative
Theatre (ACT) serves children and teenagers 35 weeks a year with after-
school activities, summer camps, workshops and other enriching curriculum
not readily available in local schools. In our current facilities, ACT has served
300 students annually regardless of their ability to pay. Since at least 2013,
ACT programs have been at capacity with long waiting lists. We have heard
from dozens of parents that ACT gave their children a focus and purpose that
changed their lives.
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SAN LUIS OBISPO REPERTORY THEATRE CHALLENGE GRANT REQUEST
• The Council’s Major City Goals states that all city actions “will be viewed through the lens of
the City’s sustainability and DEI efforts.” Toward that goal, this project’s facilities – stages,
rehearsal space and classrooms – will provide much-needed space for SLO REP and other
nonprofits to present multicultural programming and other activities related to diversity, equity
and inclusivity (DEI) at very low cost.
• With completion of the SLO REP project, the City will own a state-of-the-art theatre, with the
private sector bearing the majority of the cost. This venue will be a community asset enjoyed
by hundreds of thousands of residents and visitors for generations to come.
• We share the belief expressed by Resonance, the City’s revitalization and futurist consultant,
that the new SLO REP Theatre will bolster San Luis Obispo’s reputation as an exciting
destination. And, as Resonance noted, the new theatre will help SLO remain strong compared
to its competitive cities set, all of which feature attractive small to medium-scale performance
venues.
• The relocation of SLO REP will make 888 Morro Street available for other civic uses.
A TIMELY CATALYST
We are at an opportune moment for this grant to be a most effective catalyst:
• The downtown core is undergoing fundamental change. Ensuring that we have a thriving
cultural district will help keep downtown’s transformation on track. SLO REP will be a major
anchor.
• The City has managed its resources so well throughout the pandemic that the one-time funds
now available are enough to advance multiple long-lasting improvements for the community.
• Groundbreaking for the garage is imminent. Construction plans for the garage and the theatre
have always been inextricably linked in order to minimize costs and maximize aesthetics.
• SLO REP has already raised more than half the goal initially agreed upon with the City, but
several prospective donors want more assurance that success is achievable before they
commit additional funds. This challenge grant would be a clear statement of City support, and
would significantly boost our fundraising momentum.
We are confident SLO REP can raise $10.4 million in private money, which would be more than
70% of the total project cost, currently estimated at $14.3 million. (Appendix B – Capital
Campaign Gift Range Chart and Timeline)
We are proud to have raised $5.6 million already. Several supporters have told us that they are
especially committed to this project because they believe cultural experiences are a necessity if
San Luis Obispo is to remain a vibrant community. This challenge grant, along with the City’s
generous provision of a build-to-suit site, would ensure that the new SLO REP Theatre could open
in 2027.
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SAN LUIS OBISPO REPERTORY THEATRE CHALLENGE GRANT REQUEST
DETERMINED TO SUCCEED
In 2015, initial design plans called for a three-story, 22,000-square-foot theatre that would be owned
by the City and leased to SLO REP for 40 years. It was estimated that the building would cost $8 to
$10 million, paid by private funds. It would house a 200-seat mainstage theatre, an additional 100-
seat “black-box theatre,” rehearsal space, set-construction space, classrooms and offices.
In August 2021, an updated study estimated the project’s cost had ballooned to more than $18
million due to various delays. This price represents a per-square-foot cost that likely would set a
record for downtown construction. This price is also beyond SLO REP’s fundraising capacity.
In grappling with this new reality, we were determined not to abandon the project. We challenged
ourselves to identify creative options that would be less expensive, yet equally impactful.
SLO REP’S TWO-SITE PLAN
On December 8, 2021, the Board approved a “Two-Site Plan,” estimated to cost $14.3 million.
(Appendix C – Two Site Capital Campaign Budget)
This plan presents a clear path toward completing an essential pillar of SLO’s cultural district at
considerably less cost than $18 million. It also provides significantly more functionality and
programming than the $18 million plan. Notably, it will enable SLO REP to exponentially expand its
educational programming at least two years earlier than the original plan.
❖ SITE ONE – DOWNTOWN THEATRE
Adjacent to the Palm-Nipomo parking structure, SLO REP would construct an 11,000-square-
foot, single-story venue containing two performance spaces:
1. A main theatre with at least a 205-seat capacity (compared to the current 100-seat capacity)
and a larger stage than the current Morro Street venue. The added stage space, and a fully
outfitted lighting grid and tech booth, would give SLO REP more flexibility in its choice of
shows, and enable larger casts and expanded scenic elements with state-of-the-art
acoustics and lighting.
2. A “black-box theatre” for staged readings and innovative works, with seating of up to 99
seats. This flexible space will double as rehearsal space and provide opportunities for new
playwrights and up-and-coming actors.
Our team has been working closely with City staff, and we expect this revised design will
substantially conform to the current entitlements.
❖ SITE TWO – 3353 EMPLEO STREET
On the site of the former 10,000-square-foot headquarters of People’s Self-Help Housing,
SLO REP would:
o House administrative offices, set-construction facilities, costume storage and activities
needed to produce plays downtown.
o Expand SLO REP’s Academy of Creative Theatre (ACT) educational programming almost
immediately. With the additional classroom and rehearsal spaces, SLO REP could more
than triple the number of participants (from 300 to 1,000) by 2024, with room to grow
thereafter if demand continues on its current trajectory.
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SAN LUIS OBISPO REPERTORY THEATRE CHALLENGE GRANT REQUEST
SLO REP has entered into an agreement to acquire the Empleo site from People’s Self-Help
Housing, subject to contingencies. SLO REP’s intended usage at Empleo conforms to SLO City
zoning requirements, according to preliminary review by City staff.
POSITIVE DONOR REACTION
Since the SLO REP Board’s decision on December 8, 2021, to move forward with the Two-Site
Plan, all major donors have been briefed, and all have reacted with enthusiasm. Several donors
have pledged additional major gifts as a way of demonstrating their commitment to meeting the
anticipated terms of a challenge grant. They see investment in SLO REP as an investment in our
community’s future.
As a result, the SLO REP Board remains confident in our ability to raise $10.4 million. The Board
also has reviewed and reaffirmed its confidence in the staff’s projected operating plans once the
project is completed. (Appendix D – SLO REP Annual Operating Budget 2027-2028)
NEXT STEPS
If the City Council supports this request, among the next steps will be lease and challenge grant
discussions, substantial determination on the original entitlements, and corresponding revision to
SLO REP’s current Exclusive Negotiating Agreement with the City.
HITTING THE MARK
Good actors know how to “hit their marks” – to be in the right place at the right time to deliver their
lines with impact.
This project hits the mark for SLO REP. Completion will be a major step toward realizing our
ambitious vision to become a nationally recognized regional theatre.
The project also hits the mark for the City at a time when the downtown core is undergoing
fundamental change. Completion of the new SLO REP Theatre will enhance downtown SLO as a
center for the community’s cultural and social life, a role deeply rooted in the City’s history and
values, and reflected in several City policy documents. With more than 70% of the project’s funding
coming from private donors, the City will have a community asset to be used and enjoyed for
decades to come.
In short, a professional performing arts organization thriving in the heart of a vibrant downtown will
burnish San Luis Obispo's reputation as a great city to live, work and play.
Thank you for your support and consideration. We look forward to celebrating with you in 2027.
Sincerely,
Pam Nichter Kevin Harris
President, Board of Directors Managing Artistic Director
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APPENDIX A:
SLO REP Economic Impact Report
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APPENDIX A: SLO REP Economic Impact Report
San Luis Obispo Repertory Theatre’s Board of Directors is unanimously committed to raising at
least $10 million to build a new performing arts venue, which will be comprised of a 200+ seat
mainstage theatre and a 99-seat “black box” theatre. The Board fully appreciates the value of the
City’s offer to provide a site within the proposed Palm-Nipomo-Monterey parking structure for a
new theatre, and expects to conclude a mutually satisfactory lease arrangement with the City.
This new theatre will mark an important milestone in SLO REP’s mission to become a nationally
recognized regional theatre, producing a full season of plays on each of our two stages,
effectively programming two full seasons every year of new and classic plays and musicals,
alongside groundbreaking original works. In addition, our educational programming will greatly
extend its reach. As the anchor to the City’s long-envisioned Cultural District, SLO REP will
reinforce the perception of downtown SLO as a vibrant destination, contributing to growth in
tourism and economic vitality. SLO REP’s 75-year history in the City, and its nearly three decades
in the downtown core, make SLO REP an integral, historic and authentic part of downtown SLO’s
character.
SLO REP has steadily – and credibly – been preparing for raising these funds for more than a
decade. In the past 10 years, SLO REP has undergone a significant transformation from a
community volunteer theatre that teetered on the edge of fiscal failure into a fully professional
theatre that has operated in the black every year, and now has almost a year’s operating funds in
reserve.
As a result of these efforts, SLO REP during the quiet phase of its capital campaign has raised
$5.6 million in cash and pledges toward its $10.34 million capital campaign goal. Several
prospective major-gift donors are in the wings, awaiting more certainty that the City will proceed
with the project. We are optimistic that once the City breaks ground on the site, these donors will
step forward, and SLO REP will be able to launch the public phase of the campaign with more
than 65% of the target already in hand.
SLO REP’s larger, state-of-the-art venue will enable a consistently higher artistic quality that will
contribute to activating the downtown core by attracting new audiences – both residents and
visitors alike – and by providing a viable and vibrant alternative to downtown SLO’s current
entertainment offerings, dominated by restaurants and college-student bars.
In its first full season of operations (2028-2029), the new SLO REP theatre will host 324
performances annually, Wednesday through Sunday. There will be additional weekday,
weeknight and late-night entertainment, providing a diverse portfolio of entertainment offerings
for residents and visitors as well as more pedestrian traffic during the day. The Academy of
Creative Theatre, SLO REP’s year-round education program, will more than double in size,
welcoming more than 1,000 young artists to after- school classes, summer camps, and youth
productions.
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ECONOMIC IMPACT
In projecting SLO REP’s economic impact, we drew from the most recent research on San Luis
Obispo County arts patrons’ spending conducted by Americans for the Arts. These national
and regional studies are usually completed every five years. However, COVID has delayed the
FY 2020 report, so we are relying on the FY 2015 report, as well as on our own patron data
from our last full season pre-COVID (2018-19.)
According to the FY 2015 report, excluding the price of admission to the event, arts and
cultural audiences in SLO County spent an additional:
Category of Event-Related Expenditure Resident Non-Resident
Attendees Attendees
Meals and Refreshments $13.86 $20.99
Souvenirs and Gifts $5.73 $3.78
Ground Transportation $1.83 $7.69
Overnight Lodging (one night only) $0.79 $32.28
Other/Miscellaneous $1.16 $2.74
Average Event-Related Spending Per Person $23.37 $67.48
Adjusting for inflation since 2015 using the latest Consumer Price Index (August 2021) rate the
adjusted average event-related spending per person increases 15.4% to $26.97 for
Residents, and $77.89 for Non-residents in 2021 dollars.
Based on the data from SLO REP’s last full season (FY 19) the demographic breakdown of
that year’s 18,397 patrons:
SLO County residents: 89%
Non-SLO County residents: 11%
In our planned new venue (master
calendar attached), SLO REP will
produce 324 individual performances
during our first full season (FY 29),
potentially bringing 48,600 patrons to the
downtown core in a 200-seat mainstage
theatre, and up to 56,700 patrons in a
250-seat mainstage theatre.
Page 7
Using the inflation-adjusted resident and non-resident patron spending averages from 2015
(adjusting for 2021), and applying a 1.7 Economic Impact Multiplier after consulting with Dr. Cyrus
Ramezani, Chair of the Cal Poly Orfalea College of Business Finance Area who has conducted
economic impact research on the Central Coast, SLO REP projects that the new venue will result in
the following direct spending in downtown SLO:
As SLO REP expands its offerings after its inaugural season, we project that the share of
non-resident patrons will increase to about 25% of our overall audience within three
years, doubling the direct spending figures from non-county residents.
PROJECTED PARKING REVENUE
Based on:
•2021 parking structure fees
•Average time spent at performance/lobby pre-show: 2.75 hrs
•Average time spent at pre-show meal/drinks/downtown: 2.5 hrs
•95% capacity in venue
•2 patrons per car
According to a 2014 survey of SLO REP patrons:
•67% of SLO REP audiences go to dinner/drinks before or after show (5 hrs in garage)
•28% of SLO REP audiences only attend the performance (2 hrs in garage)
•5% of SLO REP audience uses alternate transportation/free parking
MAINSTAGE PARKING REVENUE:
$93,493/yr, or $577 per performance.
BLACK BOX PARKING REVENUE:
$37,397/yr, or $230 per performance.
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EMPLOYMENT
Based on our current calendars, SLO REP projects the following payroll breakdowns for our
year-round Exempt and Non-Exempt employees in FY 29:
F/T
(Exempt)
Total
FTE Employee Position
P/T (Non-
Exempt)
P/T (Non-
Exempt)
Total Emp.
Payroll
>20 hrs/wk <20 hrs/wk
Artistic Director $95,000 1
Managing Director $70,000 1
Development Director $70,000 1
Development Assistant $25,000 0.5
Marketing Director $60,000 1
Education Director $60,000 1
Education Assistant/Outreach $25,000 0.5
Production Manager $60,000 1
Technical Director $60,000 1
Assistant Technical Director $12,500 0.25
Volunteer Director/House Mgr $27,500 0.75
Box Office Manager $20,000 0.5
Facilities Director $12,500 0.25
Costume Shop Coordinator $7,500 0.25
Assistant House Manager 1 $5,500 0.25
Assistant House Manager 2 $5,500 0.25
Assistant House Manager 3 $5,500 0.25
Assistant House Manager 4 $5,500 0.25
Box Office Staff 1 $4,000 0.25
Box Office Staff 2 $4,000 0.25
Scene Shop Crew 1 $10,000 0.25
Scene Shop Crew 2 $10,000 0.25
TOTALS $475,000 $97,500 $82,500 12 $655,000
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Based on our current calendars, SLO REP projects the following payroll breakdowns for
our show- specific artist contracts in FY 29:
Artist Position Average # of
Contracts
Total Total FTE
Contract
Total
Each
Season
Payroll Hours
Director (Mainstage) $3,500 8 $28,000 1,200 0.58
Director (Black Box) $2,750 5 $13,750 750 0.36
Director (ACT Show) $2,800 2 $5,600 400 0.19
Director (Staged Reading) $300 5 $1,500 175 0.08
Actor (Mainstage) $2,500 50 $125,000 11,250 5.41
Actor (Black Box) $2,000 30 $60,000 6750 3.25
Musical Director $2,500 8 $20,000 400 0.19
Choreographer (Mainstage) $2,500 4 $10,000 200 0.10
Choreographer (Black Box) $2,250 2 $4,500 100 0.05
Choreographer (ACT) $1,750 1 $1,750 75 0.04
Tech Crew (Mainstage) $750 40 $30,000 5000 2.40
Tech Crew (Black Box) $500 26 $13,000 3250 1.56
Lighting Designer (Mainstage) $2,250 8 $18,000 320 0.15
Lighting Designer (Black Box) $1,500 5 $7,500 200 0.10
Lighting Designer (ACT) $750 2 $1,500 80 0.04
Costume Designer (Mainstage) $1,750 8 $14,000 1200 0.58
Costume Designer (Black Box) $1,250 5 $6,250 500 0.24
Costume Designer (ACT) $500 2 $1,000 150 0.07
Sound Designer (Mainstage) $800 8 $6,400 400 0.19
Sound Designer (Black Box) $600 5 $3,000 250 0.12
Sound Designer (ACT) $500 2 $1,000 100 0.05
Musicians (Mainstage) $1,750 5 $8,750 875 0.42
Musicians (Black Box) $1,500 3 $4,500 525 0.25
Props Design (all) $300 16 $4,800 640 0.31
TOTALS $37,550 250 $389,800 34,790 16.73
The total estimated employment impact for our 2028-29 inaugural season:
Total number of positions hired: 277
Total payroll: $1,044,800
Total FTE per year: 28.73
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DOWNTOWN CORE ACTIVATION
SLO REP’s audience drawing power is often underestimated, its full impact often lost amid the
fanfare accorded other performing arts events. Other arts organizations have several big events
during the year that, rightfully so, command attention in the local media. SLO REP, on the other
hand, provides a steady, year-round calendar of programming. We are like the great TV show
that people tune into weekly, in relatively large numbers, versus the summer blockbuster that
people rush to see before it’s gone.
For perspective:
-In SLO REP’s current 100-seat venue, nearly 20,000 patrons buy tickets to attend SLO
REP’s annual 200 performances. These totals are greater than the total audiences for
San Luis Obispo Symphony, Opera SLO, Festival Mozaic, and the Civic Ballet combined.
-The most popular national touring shows at the PAC rarely sell out two performances,
totaling a maximum of 2,572 patrons. SLO REP’s annual gala and season musical
productions regularly bring in more than 3,000 patrons over the course of the run.
-In the new venue, SLO REP plans to produce 324 performances each season,
Wednesday- Sunday, on 176 days of the year. These performance and audience
projections do not include foot traffic from our year-round Academy of Creative Theatre
program or special, non-season events throughout the year.
AN EFFICIENT CATALYST
By bringing hundreds of patrons downtown on nearly half the days of the year, SLO REP
provides an efficient and significant catalyst activating the downtown core. SLO REP will prove
to be a bright shining beacon, attracting new visitors and residents alike to San Luis Obispo who
want to experience distinctive live performances available nowhere else in the frequency and
quality than can be seen on SLO REP’s new stage.
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Master Schedule
July 1, 2028-June 30, 2029
MAINSTAGE THEATRE (250 SEATS)
SHOW # OF PERF TOTAL SEATS SUBSCRIPTIONS COMPS SINGLE TICKETS
MAINSTAGE #1 18 4,500 1,000 200 3,300
MAINSTAGE #2 18 4,500 1,000 200 3,300
MAINSTAGE #3 18 4,500 1,000 200 3,300
HOLIDAY 29 7,250 200 7,050
GALA #1 18 4,500 200 4,300
MAINSTAGE #4 18 4,500 1,000 200 3,300
MAINSTAGE #5 18 4,500 1,000 200 3,300
GALA #2 25 6,250 200 6,050
TOTALS 162 40,500 5,000 1,600 33,900
MAINSTAGE THEATRE (200 SEATS)
SHOW # OF PERF TOTAL SEATS SUBSCRIPTIONS COMPS SINGLE TICKETS
MAINSTAGE #1 18 3,600 1,000 200 2,400
MAINSTAGE #2 18 3,600 1,000 200 2,400
MAINSTAGE #3 18 3,600 1,000 200 2,400
HOLIDAY 29 5,800 200 5,600
GALA #1 18 3,600 200 3,400
MAINSTAGE #4 18 3,600 1,000 200 2,400
MAINSTAGE #5 18 3,600 1,000 200 2,400
GALA #2 25 5,000 1000 200 3,800
TOTALS 162 32,400 6,000 1,600 24,800
BLACK BOX THEATRE (100 SEATS)
SHOW # OF PERF TOTAL SEATS SUBSCRIPTIONS COMPS SINGLE TICKETS
ACT #1 16 1,600 150 1,450
UBU #1 4 400 100 10 290
BLACK BOX #1 16 1,600 400 150 1,050
UBU #2 4 400 100 10 290
BLACK BOX #2 16 1,600 400 150 1,050
UBU #3 4 400 100 10 290
BLACK BOX #3 16 1,600 400 150 1,050
UBU #4 4 400 100 10 290
ACT #2 16 1,600 150 1,450
UBU #5 4 400 100 10 290
BLACK BOX #4 16 1,600 400 150 1,050
UBU #5 4 400 100 10 290
BLACK BOX #5 16 1,600 400 150 1,050
PIANO BAR/CAB 26 2,600 2,600
TOTALS 162 16,200 2600 1,110 9,890
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TOTAL PERFORMANCE BREAKDOWN
July 1, 2028-June 30, 2029
Total # Mainstage Performances 162
Total # Black Box Performances 162
Total # Venue Performances 324
Total # of Mainstage WEEKEND Dates 65
Total # of Mainstage WEEKDAY Dates 53
Total # of Mainstage Performance Dates 118
Total # of Black Box Weekend Dates 56
Total # of Black Box Weekday Dates 56
Total # of Black Box Performance Dates 112
Total # of Venue Performances Dates* 176
* Saturdays and Sundays have two shows scheduled (2 PM and 7 PM).
There are also several dates that have two performances scheduled
concurrently in both the Mainstage and Black Box Theatre.
* These totals only include scheduled, ticketed performances. They do not
include foot traffic and direct downtown core spending from our non-
ticketed year-round Academy of Creative Theatre program.
Page 13
The Economic Impact of Nonprofit Arts and
Cultural Organizations and Their Audiences in
San Luis Obispo County, CA (Fiscal Year 2015)
Direct Economic Activity
Arts and Cultural
Organizations + Arts and Cultural
Audiences = Total Industry
Expenditures
Total Industry Expenditures $13,693,022 $14,029,567 $27,722,589
Economic Impact of Spending by Arts and Cultural Organizations and Their Audiences
Total Economic Impact of Expenditures
Economic Impact of
Organizations + Economic Impact of
Audiences = Total
Economic Impact
Full-Time Equivalent (FTE) Jobs Supported 543 373 916
Household Income Paid to Residents $9,527,000 $7,315,000 $16,842,000
Revenue Generated to Local Government $507,000 $594,000 $1,101,000
Revenue Generated to State Government $632,000 $1,018,000 $1,650,000
Event-Related Spending by Arts and Cultural Audiences Totaled $14 million (excluding the cost of admission)
Attendance to Arts and Culture Events
Resident1
Attendees + Nonresident1
Attendees = All
Cultural Audiences
Total Attendance to Arts and Culture Events 381,226 75,879 457,105
Percentage of Total Attendance 83.4% 16.6% 100.0%
Average Event-Related Spending Per Person $23.37 $67.48 $30.67
Total Event-Related Expenditures $8,909,252 $5,120,315 $14,029,567
Nonprofit Arts and Cultural Event Attendees Spend an Average of $30.67 Per Person (excluding the cost of admission)
Category of Event-Related Expenditure
Resident1
Attendees
Nonresident1
Attendees
All
Cultural Audiences
Meals and Refreshments $13.86 $20.99 $15.04
Souvenirs and Gifts $5.73 $3.78 $5.41
Ground Transportation $1.83 $7.69 $2.80
Overnight Lodging (one night only) $0.79 $32.28 $6.00
Other/Miscellaneous $1.16 $2.74 $1.42
Average Event-Related Spending Per Person $23.37 $67.48 $30.67
Source: Arts & Economic Prosperity 5: The Economic Impact of Nonprofit Arts and Cultural Organizations and Their Audiences in San
Luis Obispo County. For more information about this study or about other cultural initiatives in San Luis Obispo County, visit ARTS
Obispo’s web site at www.sloartscouncil.org. Copyright 2017 by Americans for the Arts (www.AmericansForTheArts.org).
Page 14
About This Study
This Arts & Economic Prosperity 5 study was conducted by Americans for the Arts to document the economic impact of the nonprofit
arts and culture industry in 341 communities and regions (113 cities, 115 counties, 81 multicity or multicounty regions, 10 s tates, and
12 individual arts districts)—representing all 50 U.S. states and the District of Columbia. The diverse communities range in
population (1,500 to more than 4 million) and type (small rural to large urban). Project economists from the Georgia Institut e of
Technology customized an input-output analysis model for each participating region to provide specific and localized data on four
measures of economic impact: full-time equivalent jobs, household income, and local and state government revenue. These localized
models allow for the uniqueness of each local economy to be reflected in the findings.
Americans for the Arts partnered with 250 local, regional, and statewide organizations that represent the 341 study regions (30
partners included multiple study regions as part of their participation). To complete this customized analysis for San Luis Obispo
County, ARTS Obispo joined the study as one of the 250 partners.
Surveys of Nonprofit Arts and Cultural ORGANIZATIONS
Each of the 250 partner organizations identified the universe of nonprofit arts and cultural organizations that are located in its
region(s) using the Urban Institute’s National Taxonomy of Exempt Entity (NTEE) coding system, a definitive classification system
for nonprofit organizations recognized as tax exempt by the Internal Revenue Code. In addition, the study partners were encouraged to
include other types of eligible organizations if they play a substantial role in the cultural life of the community or if their prima ry
purpose is to promote participation in, appreciation for, and understanding of the visual, performing, folk, and literary and media arts.
These include government-owned or government-operated cultural facilities and institutions; municipal arts agencies and councils;
private community arts organizations; unincorporated arts groups; living collections (such as zoos, aquariums, and botanical gardens);
university presenters, programs, and facilities; and arts programs that are embedded under the umbrella of a nonarts organiza tion or
facility (such as a hospital or church). In short, if it displays the characteristics of a nonprofit ar ts and cultural organization, it is
included. For-profit businesses (e.g., Broadway, motion picture theaters) and individual artists were excluded from this study.
Nationally, data was collected from a total of 14,439 organizations for this study. Response rates among all eligible organizations
located in the 341 study regions was 54.0 percent, and ranged from 9.5 percent to 100 percent. Responding organizations had b udgets
ranging from $0 to $785 million (Smithsonian Institution). It is important to note t hat each study region’s results are based solely on
the actual survey data collected. There are no estimates made to account for nonresponding organizations. Therefore, the less -than-100
percent response rates suggest an understatement of the economic impact findings in most of the individual study regions.
In San Luis Obispo County, 28 of the 61 eligible nonprofit arts and cultural organizations participated in this study —an
overall participation rate of 45.9 percent. A list of the participating organizations can be obtained from ARTS Obispo.
Surveys of Nonprofit Arts and Cultural AUDIENCES
Audience-intercept surveying, a common and accepted research method, was completed in all 341 study regions to capture
information about spending by audiences at nonprofit arts and culture events. Patrons were selected randomly and asked to complete a
short survey while attending an event. A total of 212,691 attendees completed the survey. The respondents provided itemized t ravel
party expenditure data on attendance-related activities such as meals, souvenirs, transportation, and lodging. Data was collected
throughout the year to guard against seasonal spikes or drop-offs in attendance, and at a broad range of events (because a night at the
opera will typically yield more spending than a Saturday children’s theater production). Using total attendance data for 2015
(collected from the participating organizations), standard statistical methods were then used to derive a reliable estimate o f total arts
event-related expenditures by attendees in each study region.
In San Luis Obispo County, a total of 918 valid audience-intercept surveys were collected from attendees to nonprofit arts and
cultural performances, events, and exhibitions during 2016.
Studying Economic Impact Using Input-Output Analysis
To derive the most reliable economic impact data, input-output analysis was used to measure the impact of expenditures by nonprofit
arts and cultural organizations and their audiences. This highly-regarded type of economic analysis has been the basis for two Nobel
Prizes in economics. The models are systems of mathematical equations that combine statistical methods and economic theory in an
area of study called econometrics. The analysis traces how many times a dollar is respent within the local economy before it leaves the
community, and it quantifies the economic impact of each of those rounds of spending. Project economists customized an input -output
model for each of the 341 participating study regions based on the local dollar flow among 533 finely detailed industries within its
economy. This was accomplished by using detailed data on employment, incomes, and government revenues provided by the U.S.
Department of Commerce (County Business Patterns, the Regional Economic Information System, and the Survey of State and Local
Finance), state and local tax data (e.g., sales taxes, lodging tax, property taxes, income tax, and miscellaneous local optio n taxes), and
the survey data collected from the responding arts and cultural organizations and their audiences.
1 For the purpose of this study, residents are attendees who live within San Luis Obispo County; nonresidents live elsewhere.
A comprehensive description of the methodology used to complete the national study is available at www.AmericansForTheArts.org/EconomicImpact.
Page 15
APPENDIX B:
Capital Campaign
Gift Range Chart and Timeline
Page 16
San Luis Obispo Repertory Theatre
Challenge Grant Request • January 2022
APPENDIX B: Capital Campaign Gift Range Chart and Timeline
SLO REP Board Goal:$10.4 Million
# Gifts Gift Amount In Range Cumulative x3 # Prospects Needed # Prospects # In Hand
Lead
1 $2,500,000 $2,500,000 $2,500,000 3 3 1 0
3 $1,000,000 $3,000,000 $5,500,000 3 9 5 2
0 $750,000 $0 $5,500,000 3 0 0 0
2 $500,000 $1,000,000 $6,500,000 3 6 2 2
4 $250,000 $1,000,000 $7,500,000 3 12 3 2
8 $100,000 $800,000 $8,300,000 3 24 12 6
8 $50,000 $400,000 $8,700,000 3 12 17 2
26 18%$8,700,000 84%66 40 14
Mid Level
20 $30,000 600,000 9,300,000 3 60 8 7
20 15,000 300,000 9,600,000 3 60 8 1
25 10,000 250,000 9,850,000 3 75 11 6
25 5,000 125,000 9,975,000 3 75 14 2
30 3,000 90,000 10,065,000 3 90 50 4
120 82%$1,365,000 13%225 91 20
General
MANY < $3,000 $335,000 3%$10,400,000
TOTALS 146 291 81 34
Page 17
Updated 01/05/2022
San Luis Obispo Repertory Theatre
Challenge Grant Request • January 2022
APPENDIX B: Capital Campaign Timeline
Leadership Phase
•Enlist Planning Committee
•Case for Support
•Donor Recognition Plan
•Timeline & Policies
•Board Approval of Plan & Policies
•Hire Capital Campaign Coordinator
•Solicit Board Gifts & Pledges
•Establish Lead Gifts Committee
•Establish Steering Committee
•Engage with Potential Lead Donors
•Establish Advisory Council
Quiet Campaign
•Cultivation & Solicitation of Major Gifts
•Gain City Approval of Project
--Architectural Review Committee
--Cultural Heritage Committee
--Planning Commission
--City Council
•Design/Development
•Establish Advisory Council
•COVID SHUTDOWN
•$ RAISED DEC 2021: $5,600,000
Public Campaign
•January 2024: Public Campaign
Launches (80-85% of overall goal)
•Campaign for broad-base gifts (online
campaign to engage entire community)
• Continue donor stewardship outreach
& activities/events
• Celebrate Success: Highlight major
donors; stage major campaign events
•PR & Media Campaign kicks off
• Parking Structure Complete!
•$GOAL DEC 2024: $10,400,000
Grand Opening!
Feb 2027: First show opens!
Apr 2027: Announce plans for first
full season at the new SLO REP!
2027-2028 • 81st Season
February 19, 2019: First meeting of
Campaign Steering Committee
July 2018: City Council approves
EIR for Palm/Nipomo Parking
Structure and adjacent SLO REP
theatre complex
February 5, 2019: City Council approves
contract with Watry Design for Parking
Structure design services.
December 4, 2018: City
Council approves SLO
REP ENA
Jan 25, 2018: First meeting of
Planning Committee
• August 19, 2019: Architectural Review Committee #1
• September 16, 2019: Architectural Review Committee #2
• September 23, 2019: Cultural Heritage Committee
• October 23, 2019: SLO Planning Commission
• November 12, 2019: Parking Structure &
SLO REP Theatre projects APPROVED!
JAN 2018–FEB 2019
• July 2020: Advisory Council established
• Sept 2020: Design & Development complete.
Plans submitted for full pricing study.
• April 2021: New budget total per pricing study
Construction & Follow Through
•100% of Campaign Funds Pledged or
Received
•Begin Theatre Construction!
•July 2026: Farewell 888 Morro Street
Celebration Event
•July-December 2026:
--No Shows at Morro Street
--ACT Classes continue at Empleo
•November-December 2026:
--Complete physical transition
to new space
--Test equipment & systems
JAN 2025–DEC 2026
Feb 2025:
SLO REP vertical
construction begins!
JAN–JUN 2027
CELEBRATE!
JAN 2024–DEC 2024MAR 2019–DEC 2021
December 2021:
Empleo Property
in Escrow
Mar 2020-Dec 2021
COVID-19 Shut-Down
Pre-Campaign
Planning
•Audience Survey
•Preliminary Designs
•Establish Campaign
Task Force
•Hire Campaign
Consultants
•Feasibility Study
•Strengthen organiza-
tional structure
•Re-Brand as SLO REP
2012–2017
Sept 2013:
1st Campaign Donation
Mar-July 2016:
Feasibility Study
June 2017:
Re-Brand as
SLO REP
Jan 2024: Public
Campaign Kick-Off!
Dec 2026:
Theatre
COMPLETE!
JAN 2022–DEC 2023
Quiet Campaign & 2-Site Plan
•Pivot to 2-Site Plan with purchase of
Empleo Property
•Re-energize Fundraising
•Relocate ACT Program
•Hire Campaign Manager
•Create Campaign Video & Website
•Finalize lease with City
•City Construction begins on site
•Corporation/Foundation Cultivation
•$ GOAL DEC 2023: $8,870,000
Spring-Summer 2023:
City Site Prep & Construction
Dec 2024:
Palm/Nipomo
COMPLETE!
Follow Through (continued)
•Continue to CELEBRATE and thank
campaign contributors
•Finalize Donor recognition plaques,
walls, etc.
•Marketing & PR Campaign gears up for
grand opening - regional and national
recognition
CAMPAIGN TIMELINE
Page 18
APPENDIX C:
Two-Site Capital Campaign Budget
Page 19
San Luis Obispo Repertory Theatre
Challenge Grant Request • January 2022
APPENDIX C: Two-Site Capital Campaign Budget - SUMMARY
PALM/NIPOMO SITE
Architect $77,478
Other Contractors $435,249
City Fees/Permits $382,360
Construction $7,800,000
City Required Contigency Funds $1,570,000
TOTAL PALM/NIPOMO SITE $10,265,088
3533 EMPLEO (details redacted due to Escrow agreement)
TOTAL EMPLEO SITE $2,974,570
CAMPAIGN EXPENSES (2015-2027)
Personnel $889,593
Marketing $79,705
Donor Recognition $32,160
Events $26,383
Support $13,133
TOTAL CAMPAIGN EXPENSES:$1,040,973
TOTAL TWO-SITE CAMPAIGN GOAL:$14,280,631
SLO REP FUNDS:$10,340,631
CITY CHALLENGE GRANT:$3,940,000
Page 20
San Luis Obispo Repertory Theatre
Challenge Grant Request • January 2022
APPENDIX C: Two-Site Capital Campaign Budget - DETAIL
PALM/NIPOMO COSTS $10,265,088
3533 EMPLEO COSTS $2,974,570
CAPITAL CAMPAIGN COSTS $1,040,973
TOTAL CAMPAIGN GOAL $14,280,631
IN-KIND 2015-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 2026-27 TOTAL
DESIGN/CONSTRUCTION COSTS- PALM NIPOMO
ARCHITECT
Initial Designs $75,000 $2,720 $2,720
Design Development $10,000 $38,713 $8,545 $10,500 $57,758
Construction Documents $10,000 $10,000 $7,000 $17,000
ARCHICTECT TOTAL $77,478
OTHER CONTRACTORS
Structural Engineer $5,000 $5,000 $5,000 $5,000 $2,000 $1,000 $1,500 $24,500
Mechanical Engineer $16,175 $38,328 $6,000 $6,000 $3,000 $3,000 $3,000 $3,000 $78,502
Civil Engineer $5,754 $5,560 $5,000 $3,000 $4,000 $7,500 $4,000 $34,814
Electrical Engineer $5,000 $5,000 $5,000 $6,500 $21,500
Acoustical Engineer $8,215 $14,000 $4,000 $4,000 $4,000 $2,000 $1,000 $5,000 $42,215
Landscaping Architect $8,540 $4,000 $1,000 $2,000 $3,000 $3,000 $5,000 $26,540
Theatre DNA $33,320 $22,960 $3,500 $2,500 $2,500 $2,500 $2,500 $1,500 $71,280
Interior Designer $19,538 $7,000 $3,500 $1,000 $1,000 $1,000 $4,000 $37,038
Project Manager $2,550 $4,800 $5,000 $5,000 $5,000 $10,833 $10,833 $10,834 $54,850
Pricing Studies $36,510 $7,500 $44,010
CONTRACTOR TOTAL $435,249
CITY
City Permits $12,360 $10,000 $15,000 $15,000 $15,000 $15,000 $82,360
In-Lieu Parking Fees $300,000 $300,000
CITY TOTAL $382,360
CONSTRUCTION
Building (incl. contingencies/inflation/equip.)$3,900,000 $3,900,000 $7,800,000
CONSTRUCTION TOTAL $7,800,000
TOTAL DESIGN/CONSTRUCTION COSTS- PALM NIPOMO $8,695,088
Page 21
APPENDIX C: Two-Site Capital Campaign Budget - DETAIL
IN-KIND 2015-2019 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 2026-27 TOTAL
CITY REQUIREMENTS PER E.N.A.
FACILITY FUND
Facility Reserve Fund $500,000 $500,000
SAFETY NET OPERATIONS FUND
Potential 3- year Operating Deficit $130,000 $130,000
SAFETY NET TRANSITION FUND
Potential 888 Morro Decommisioning Expense $140,000 $140,000
1 Year Current Annual Budget $800,000 $800,000
TOTAL CITY REQUIREMENTS PER E.N.A.$1,570,000
IN-KIND 2015-2019 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 2026-27 TOTAL
3533 EMPLEO (details redacted due to ESCROW agreement)
TOTAL PURCHASE/DESIGN/CONSTRUCTION COSTS- EMPLEO $2,974,570
Page 22
APPENDIX C: Two-Site Capital Campaign Budget - DETAIL
IN-KIND 2015-2019 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 2026-27 TOTAL
CAMPAIGN COSTS
PERSONNEL
Feasibility Study Consultant $28,000 $28,000
Campaign Consultant $50,595 $6,750 $57,345
SLO REP Campaign Support Staff $67,128 $41,828 $21,444 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $340,400
SLO REP Capital Campaign Manager $40,000 $72,500 $72,500 $72,500 $72,500 $72,500 $402,500
Legal Consultant $468 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $6,468
Public Relations Consultant $10,000 $1,000 $1,000 $1,000 $1,000 $1,000 $5,000
Contingency (8%)$6,080 $8,760 $8,760 $8,760 $8,760 $8,760 $49,880
PERSONNEL TOTAL $889,593
MARKETING
Advertising/Promotion $2,000 $3,000 $3,000 $3,000 $3,000 $3,000 $17,000
Graphic Design $5,500 $1,500 $2,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $27,000
Postage $16 $500 $500 $500 $500 $500 $2,516
Printing- Brochures $181 $2,000 $3,000 $3,000 $3,000 $11,181
Printing- Mailings $250 $250 $750 $250 $250 $250 $2,000
Printing- Pledge Cards/Misc $100 $100 $100 $300 $600
Promotional Video $1,000 $1,000 $2,000
General Visibility $7,785 $1,215 $9,000
Website Update $1,000 $1,000 $1,000 $1,000 $4,000
Contingency (8%)$588 $948 $908 $884 $540 $540 $4,408
MARKETING TOTAL $79,705
DONOR RECOGNITION
Donor "Wall"/Various Designs $5,000 $2,000 $2,000
Donor "Wall"/Various Construction $15,000 $15,000 $15,000
General Donor Recognition (gifts, lunch, etc)$72 $768 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $12,840
Contingency (8%)$160 $160 $320 $1,360 $160 $160 $2,320
DONOR RECOGNITION TOTAL $32,160
EVENTS
Equipment Rental $1,000 $1,000 $2,000 $3,000
Food and Beverage $4,303 $763 $207 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $20,273
Printing $100 $100 $100 $100 $100 $500
Supplies $150 $150 $150 $150 $150 $750
Contingency (8%)$260 $340 $340 $260 $260 $400 $1,860
EVENTS TOTAL $26,383
SUPPORT
Software $7,541 $7,541
Meeting Expense $1,996 $96 $1,000 $500 $500 $500 $500 $500 $5,592
SUPPORT TOTAL $13,133
TOTAL CAMPAIGN COSTS $1,040,973
Page 23
APPENDIX D:
SLO REP Annual Operating Budget
2027-2028
Page 24
San Luis Obispo Repertory Theatre
Challenge Grant Request • January 2022
APPENDIX D: SLO REP Annual Operating Budget 2027-2028 - SUMMARY
July 1, 2027-June 30, 2028 OPERATIONAL BUDGET
REVENUE:
Season Ticket Sales $271,350.00
Mainstage Single Ticket Sales $932,816.00
Black Box Single Ticket Sales $204,095.00
Concessions $79,000.00
Misc. Income $71,500.00
Development $306,750.00
Academy of Creative Theatre (Education)$97,725.00
Rental Income $17,500.00
TOTAL REVENUE:$1,980,736.00
EXPENSES:
Development $49,700.00
Mainstage Show Expenses $436,000.00
Black Box Show Expenses $99,250.00
Academy of Creative Theatre $49,350.00
Concessions $34,750.00
Payroll Related Expenses $845,000.00
Site Maitenance (Palm/Nipomo)$62,492.00
Site Maitenance (Empleo)$32,571.00
General Marketing $42,600.00
Volunteer Appreciation $6,000.00
General and Administrative $171,840.00
TOTAL EXPENSES:$1,829,553.00
DIRECT NET INCOME:$151,183.00
TOTAL CONTINGENCIES:$182,955.30
NET INCOME with all CONTINGENCIES:-$31,772.30
Page 25
San Luis Obispo Repertory Theatre
Challenge Grant Request • January 2022
APPENDIX D: SLO REP Annual Operating Budget 2027-2028 - DETAIL
July 1, 2027-June 30, 2028 OPERATIONAL BUDGET
REVENUE:
SEASON TICKET SALES
Mainstage Subscriptions $199,000.00 1,000 subs at $199/each
Black Box Subscriptions $59,600.00 400 subs at $149/each
Ubu Subscriptions $12,750.00 100 subs at $85/each
Total Season Ticket Sales $271,350.00
MAINSTAGE SINGLE TICKET SALES
Mainstage Season Shows
Mainstage 1 (7.23.27- 8.8.27; 18 perfs)$78,720.00 80% single tix sold
Mainstage 2 (9.3.27-9.29.27; 18 perfs)$78,720.00 80% single tix sold
Mainstage 3 (10.15.27-10.31.27; 18 perfs)$78,720.00 80% single tix sold
Mainstage 4 (3.11.28- 3.27.28; 18 perfs)$78,720.00 80% single tix sold
Mainstage 5 (4.22.28- 5.15.28; 18 perfs)$78,720.00 80% single tix sold
Mainstage Holiday Shows
Mainstage Holiday (12.3.27- 12.31.27; 29 perfs)$208,116.00 72% of single tix sold
Mainstage Gala Shows
Gala 1 (1.28.28-2.13.28; 18 perfs)$146,300.00 70% of single tix sold
Gala 2 (6.10.28-7.3.28; 25 perfs)$184,800.00 70% of single tix sold
Total Mainstage Single Ticket Sales $932,816.00
BLACK BOX SINGLE TICKET SALES
Black Box Season Shows
Black Box 1 (9.10.27-9.19.27; 16 perfs)$25,725.00 70% single tix sold
Black Box 2 (10.22.27-11.7.27; 16 perfs)$25,725.00 70% single tix sold
Black Box 3 (12.3.27- 12.19.27; 16 perfs)$25,725.00 70% single tix sold
Black Box 4 (3.18.28- 4.3.28; 16 perfs)$25,725.00 70% single tix sold
Black Box 5 (5.6.28- 5.22.28; 16 perfs)$25,725.00 70% single tix sold
Black Box ACT Shows
ACT 1 (7.30.27- 8.15.27; 16 perfs)$25,375.00 70% single tix sold
ACT 2 (2.4.28-2.20.28; 16 perfs)$25,375.00 70% single tix sold
ACT Staged Reading (4.15.28-4.17.28 $2,100.00 35% single tix sold
Black Box Ubu Shows
Ubu #1 (8.20.27-8.22.27; 4 perfs)$3,770.00 65% of single tix sold
Ubu #2 (9.31.27-10.2.27; 4 perfs)$3,770.00 65% of single tix sold
Ubu #3 (11.12.27-11.14.27; 4 perfs)$3,770.00 65% of single tix sold
Ubu #4 (1.7.28-1.9.28; 4 perfs)$3,770.00 65% of single tix sold
Ubu #5 (2.25.28-2.27.28; 4 perfs)$3,770.00 65% of single tix sold
Ubu #6 (4.8.28- 4.10.28; 4 perfs)$3,770.00 65% of single tix sold
Total Black Box Single Ticket Sales $204,095.00
Page 26
APPENDIX D: SLO REP Annual Operating Budget 2027-28 - DETAIL
REFRESHMENTS AND ALCOHOL
Alcohol Sales $61,500.00
Refreshment Donations $17,500.00
Total Refreshments and Alcohol $79,000.00
MISC INCOME
Handling Fee $55,000.00
Gift Certificates $10,000.00
Merchandise $6,500.00
Total Misc Income $71,500.00
DEVELOPMENT
Grant Income
All Sources $16,000.00
Mainstage Sponsorships
Mainstage Season $10,000.00
Mainstage Season Shows $40,000.00
Gala Musical 1 $10,000.00
Gala Musical 2 $15,000.00
Artistic Team $25,000.00
Holiday Show $7,500.00
Black Box Sponsorships
Black Box Season $5,000.00
Ubu's Other Shoe Season $5,000.00
Black Box Season Shows $15,000.00
ACT Show 1 $5,000.00
ACT Show 2 $5,000.00
ACT Reading $750.00
Artistic Team $15,000.00
Other Sponsorships
ACT Season $7,500.00
Total Sponsorships $165,750.00
Annual Fund
Show Must Go On Annual General Fund $95,000.00
ACT Specific Donations $10,000.00
Total Annual Fund $105,000.00
Program Advertising
Program Advertising $20,000.00
Total Development Income $306,750.00
Page 27
APPENDIX D: SLO REP Annual Operating Budget 2027-28 - DETAIL
ACADEMY OF CREATIVE THEATRE
ACT Classes Income
Fall Class Income $12,575.00
Spring Class Income $12,575.00
Winter Class Income $12,575.00
Summer Camp Income $27,500.00
Spring Break Camp Income $7,500.00
ACT Summer Production Tuition $8,000.00
ACT Winter Production Tuition $7,000.00
Outreach Income $10,000.00
Total ACT Income $97,725.00
FACILITIES RENTAL INCOME
Mainstage $7,500.00
Black Box $5,000.00
Other Spaces (Empleo)$5,000.00
Total Rental Income $17,500.00
Total Income $1,980,736.00
Page 28
APPENDIX D: SLO REP Annual Operating Budget 2027-28 - DETAIL
EXPENSES:
DEVELOPMENT EXPENSES
Newsletter / Annual Report
Newsletter Design $1,000.00
Newsletter Printing $2,250.00
Newsletter Mailing Service $750.00
Newsletter Postage $750.00
End-of-year Solicitation
End of year Solicitation Printing $1,000.00
End of year Solicitation Mailing Services $1,500.00
End of year Solicitation Postage $700.00
Sponsor Appreciation
Major Donor Party $3,500.00
Gifts $2,500.00
Other Donor Events/Gatherings $1,500.00
Meetings, lunch, coffee, etc.$3,000.00
Graphic Design
Sponsor Signs for Lobby $2,500.00
Donor Brochure $750.00
Printing
Donor Brochure $2,500.00
Remittance Envelopes Printing $1,250.00
Letterhead Envelopes Printing $1,500.00
Misc.$750.00
Grant Expense
All Sources $16,000.00
Program Advertising Expense
Program Advertising Contractor (30%)$6,000.00
Contigency (10%)$4,970.00
Total Development Expenses $49,700.00
MAINSTAGE SHOW EXPENSES
Mainstage Season Shows
Mainstage 1 $54,500.00
Mainstage 2 $54,500.00
Mainstage 3 $54,500.00
Mainstage 4 $54,500.00
Mainstage 5 $54,500.00
Mainstage Holiday Shows
Mainstage Holiday 1 $54,500.00
Mainstage Gala Shows
Gala 1 $54,500.00
Gala 2 $54,500.00
Contigency (10%)$43,600.00
Total Mainstage Show Expenses $436,000.00
Page 29
APPENDIX D: SLO REP Annual Operating Budget 2027-28 - DETAIL
BLACK BOX SHOW EXPENSES
Black Box Season Shows
Black Box 1 $13,750.00
Black Box 2 $13,750.00
Black Box 3 $13,750.00
Black Box 4 $13,750.00
Black Box 5 $13,750.00
Black Box ACT Shows
ACT 1 $13,000.00
ACT 2 $11,000.00
ACT Staged Reading $500.00
Black Box Ubu Shows
Ubu #1 $1,000.00
Ubu #2 $1,000.00
Ubu #3 $1,000.00
Ubu #4 $1,000.00
Ubu #5 $1,000.00
Ubu #6 $1,000.00
Contigency (10%)$9,925.00
Total Black Box Show Expenses $99,250.00
ACADEMY OF CREATIVE THEATRE EXPENSES
ACT Advertising
ACT Advertising Summer $2,500.00
ACT Advertising Fall $1,000.00
ACT Advertising Spring $1,000.00
ACT Advertising Winter $1,000.00
ACT Instructors
ACT instructor WINTER SHOW $3,750.00
ACT instructor - SUMMER SHOW $3,750.00
ACT Teachers' wages - Fall $6,250.00
ACT Teacher's wages- Spring $6,250.00
ACT Teacher's wages- Winter $6,250.00
ACT Teachers' wages - Summer $10,500.00
ACT Teachers' wages- Outreach $5,000.00
ACT Class Expenses
ACT Misc exp $750.00
ACT Class expenses (materials)$750.00
ACT Summer Camp expenses (snacks)$600.00
Contigency (10%)$4,935.00
Total Academy of Creative Theatre Exp $49,350.00
Page 30
APPENDIX D: SLO REP Annual Operating Budget 2027-28 - DETAIL
REFRESHMENT AND ALCOHOL EXPENSE
Refreshment Supplies $9,750.00
Alcohol Expense $25,000.00
Contigency (10%)$3,475.00
Total Refreshment and Alcohol Expense $34,750.00
Payroll Related Expenses
All Employee Salaries $655,000.00
Payroll Tax Expense $57,000.00
Medical Benefits & Pension $38,000.00
Workers' Comp Insurance $68,500.00
Other Benefits
Cell Phone $4,000.00
Parking Passes $3,500.00
Professional Development $2,000.00
Retirement Matching Funds $15,000.00
Mileage and Travel Reimbursements (General)$2,000.00
Contigency (10%)$84,500.00
Total Payroll Related Expenses $845,000.00
SITE MAINTENANCE (Palm/Nipomo)
Rent $1.00
Theatre Supplies $6,000.00
Technical Equipment (non asset)$5,000.00
Theatre Maintenance $10,000.00
Janitorial $15,000.00
Alarm Fees $775.00
Water $5,500.00
PG & E $18,500.00
Trash $1,716.00
Contigency (10%)$6,249.20
Total Site Maintenance (Palm/Nipomo)$62,492.00
SITE MAINTENANCE (Empleo)
Building Supplies $6,000.00
Building Maintenance $7,500.00
Janitorial $4,800.00
Landscaping $2,280.00
Alarm Fees $575.00
Gas $2,400.00
Water $1,800.00
PG & E $5,500.00
Trash $1,716.00
Contigency (10%)$3,257.10
Total Site Maintenance (Empleo)$32,571.00
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APPENDIX D: SLO REP Annual Operating Budget 2027-28 - DETAIL
GENERAL SEASON MARKETING
Season Brochure
Season Brochure Design $5,000.00
Season Brochure Printing $8,000.00
Season Brochure Mailing Services $4,000.00
Season Brochure Postage $2,500.00
Season Advertising
Tribune Extras $1,500.00
New Times Extras $2,000.00
SLO LIFE $1,200.00
Graphic Design $2,600.00
Newcomers $400.00
Sunset Bluffs (Shell Beach Magazine)$500.00
Theatre Advertising $3,350.00
Misc.$1,000.00
Higuera Street Banner $200.00
Facebook General (Best of, etc.)$3,000.00
Good Morning SLO $200.00
Lobby décor
Lobby Material Design $4,000.00
Lobby Material Printing $2,750.00
Other Lobby Décor $400.00
Contigency (10%)$4,260.00
Total General Season Marketing $42,600.00
VOLUNTEER APPRECIATION
General Volunteer Appreciation $3,500.00
Annual Meeting $2,500.00
Contigency (10%)$600.00
Total Volunteer Appreciation $6,000.00
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APPENDIX D: SLO REP Annual Operating Budget 2027-28 - DETAIL
GENERAL & ADMINISTRATIVE
Office Expense (Palm/Nipomo)
Office Supplies $3,000.00
Equipment Service $2,500.00
Telephone $3,500.00
Postage and Delivery $550.00
Website/Internet Access $3,000.00
Insurance $13,750.00
Office Expense (Empleo)
Office Supplies $12,000.00
Equipment Service $3,500.00
Telephone $7,000.00
Postage and Delivery $2,500.00
Website/Internet Access $3,000.00
Insurance $6,275.00
Bank Charges and Fees
American Express Fees $14,000.00
Visa/MC Fees $37,400.00
Authorize.net $5,215.00
Other Charges/Fees $500.00
Misc. Expense
Dues & Subscriptions $2,500.00
Other Taxes & Fees $3,250.00
Season Selection (script perusal)$500.00
Board Retreat $750.00
Accounting
Wacker Expense $6,000.00
General Accounting $20,000.00
Tax Accounting $5,000.00
Box Office
Box Office Supplies $8,500.00
Ticketing System Fee $7,500.00
Misc. Expense $150.00
Contigency (10%)$17,184.00
Total General and Administrative $171,840.00
Total Expenses $1,829,553.00
DIRECT NET INCOME $151,183.00
Total Contingencies $182,955.30
NET INCOME with all Contingencies -$31,772.30
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