HomeMy WebLinkAbout03-09-2022 TBID Agenda PacketCity of San Luis Obispo, Agenda, Planning Commission
Agenda
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
REGULAR MEETING
Wednesday, March 9, 2022 Teleconference
10:00 AM
Pursuant to Executive Orders N-60-20 and N-08-21 executed by the Governor of California, and
subsequently Assembly Bill 361, enacted in response to the state of emergency relating to novel
coronavirus disease 2019 (COVID-19) and enabling teleconferencing accommodations by
suspending or waiving specified provisions in the Ralph M. Brown Act (Government Code § 54950
et seq.), commissioners and members of the public may participate in this regular meeting by
teleconference.
Using the most rapid means of communication available at this time, members of the
public are encouraged to participate in teleconference meetings in the following ways:
1. Remote Viewing - Members of the public who wish to watch the meeting can:
View the Webinar (recommended for the best viewing quality):
URL:https://slocity-
org.zoom.us/j/88632833085?pwd=OU15anNDenlFR1JsSXBLWUtyOUVudz09
Telephone Attendee: US: +16699006833
Webinar ID: 886 3283 3085 Passcode: 327594
Note: The City utilizes Zoom Webinar for remote meetings. All attendees will enter the
meeting muted. Prior to joining the meeting, consider reviewing the following tutorials:
Joining a Zoom Meeting, Zoom Audio & Video Basics, Basic In-Meeting Navigation
2. Public Comment - Public comment can be submitted in the following ways:
Mail or Email Public Comment
o Received by 8:00 AM on the day of meeting - Can be submitted via email to
advisorybodies@slocity.org or U.S. Mail to City Clerk at: 990 Palm St., San Luis
Obispo, CA 93401.
o Emails sent after 8:00 AM – Can be submitted via email to
advisorybodies@slocity.org and will be archived/distributed to members of the
Advisory Body after the meeting. Emails will not be read aloud at the meeting.
Verbal Public Comment
a. Received by 8:00 AM on the day of the meeting - Call (805) 781-7164; state and
spell your name, the agenda item number you are calling about and leave your
comment. The verbal comments must be limited to 3 minutes. All voicemails will be
forwarded to Advisory Body Members and saved as Agenda Correspondence.
Voicemails will not be played during the meeting.
o During the meeting – Join the webinar (instructions above). Once public comment
for the item you would like to speak on is called, please raise your virtual hand, your
name will be called, and your microphone will be unmuted. If you have questions,
contact the office of the City Clerk at cityclerk@slocity.org or (805) 781-7100.
Tourism Business Improvement District Board Agenda for March 9, 2022 Page 2
All comments submitted will be placed into the administrative record of the meeting.
If you have questions, contact the office of the City Clerk at cityclerk@slocity.org or (805)
781-7100.
CALL TO ORDER Chair John Conner
ROLL CALL: Vice Chair LeBren Harris and Members Pragna Patel-Mueller, Natalie
Ward, David Smith, Stephanie Bolles and Matthew Wilkins
PUBLIC COMMENT: At this time, people may address the Committee about items not on the
agenda. Persons wishing to speak should come forward and state their name and address.
Comments are limited to three minutes per person. Items raised at this time are generally
referred to staff and, if action by the Committee is necessary, may be scheduled for a future
meeting.
CONSENT ITEMS
C.1 Minutes of Meeting on Wednesday, February 9, 2022 and minutes of Special Meeting on
February 23, 2022
C.2 Smith Travel Report
C.3 Transient Occupancy Tax (TOT) Report
C.4 Chamber Public Relations Monthly Report
C.5 Chamber Guest Services Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
C.7 Badger Branding Organic Social Report
BUSINESS ITEMS
1. NOBLE STUDIOS Q4 MEDIA PLAN & ADDITIONAL MEDIA PROPOSAL 30
mins
Noble Studios will present the Q4 media plan to the Board for review and approval. The
Board will also consider a proposal for additional paid media using available SLO TBID fund
balance.
2. EVENT SPONSORSHIP PROPOSALS 20
mins
The Board will review proposals from the SLO Film Festival and the Vineyard Team for
event sponsorship considerations.
3. SLO TBID CHAIR & VICE CHAIR APPOINTMENTS 10
mins
The Board will appoint the SLO TBID Board Chair and Vice Chair with appointment terms
commencing in April 2022.
4. SLO TBID FY 22-23 PLANNING PROCESS
20 mins
Tourism Business Improvement District Board Agenda for March 9, 2022 Page 3
Staff will present the SLO TBID FY 22-23 planning process for the development of the
marketing & business plan and budget allocations for Board to review and discuss.
TBID LIAISON REPORTS AND COMMUNICATION
1. HOTELIER UPDATE – Liaison Reports
2. PCC UPDATE – Meeting Minutes: February 9, 2022
3. VISIT SLO CAL UPDATE – Liaison Report
4. TOURISM PROGRAM UPDATE – Staff Report
ADJOURNMENT
A Special Meeting of the Tourism Business Improvement District Board is scheduled for
March 23, 2022 at 10:00 a.m. held at City Hall.
The City of San Luis Obispo wishes to make all of its public meetings accessible to the
public. Upon request, this agenda will be made available in appropriate alternative formats to
persons with disabilities. Any person with a disability who requires a modification or
accommodation in order to participate in a meeting should direct such request to the City Clerk’s
Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications
Device for the Deaf (805) 781-7410.
Meeting audio recordings can be found at the following web address:
https://opengov.slocity.org/WebLink/Browse.aspx?id=152891&dbid=0&repo=CityClerk&cr=1
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 2/9/2022 Pg. 1
Minutes - DRAFT
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, February 9, 2022
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to
order on February 9, 2022 at 10:03 a.m. by Chair John Conner.
ROLL CALL
Present: Chair John Conner, Vice Chair LeBren Harris and Members David Smith, Matthew Wilkins,
Pragna Patel-Mueller (Joined meeting at 10:05 a.m.), and Natalie Ward (Joined meeting at
10:05 a.m.)
Absent: Member Stephanie Bolles
Staff: Tourism Manager Molly Cano and Tourism Coordinator Matt Teel
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
San Luis Obispo City Manager, Derek Johnson commented on the SLO TBID lodging industry challenges
during the COVID-19 pandemic. City Manager Johnson commended the work of staff at all local lodging
properties for their continued work during the pandemic and how their commitment has positively impacted
the city of San Luis Obispo’s local economy, visitors, and residents.
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY BOARD MEMEBR SMITH SECONDED BY BOARD VICE CHAIR HARRIS,
CARRIED 6-0-1 TO APPROVE THE CONSENT AGENDA ITEMS C1 THRU C7 WITH BOARD
MEMBERS BOLLES ABSENT.
C.1 Minutes of Meeting on Wednesday, January 12, 2022
C.2 Smith Travel Report
C.3 Transient Occupancy Tax (TOT) Report
C.4 Chamber Public Relations Monthly Report
C.5 Chamber Guest Services Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
C.7 Badger Branding Organic Social Report
BUSINESS ITEMS
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 2/9/2022 Pg. 2
1. COUNTYWIDE FESTIVALS AND EVENT STRATEGY COLLABORATION
Melissa Murray from Visit SLO CAL presented the revised countywide commitment to collaborate in
the development and implementation of a strategy for tourism related festivals and events for the
board’s review and commitment. Murray covered the plans for developing a centralized calendar of
events to allow destinations to manage their own events, enhance collaboration between
municipalities, and ideally maximize the positive economic impacts of visitor-related events. This
commitment can also help residents gain a clearer understanding of the benefits that events and
festivals bring to each community, reduce confusion surrounding events, and enhance the county
tourism experience through an increase in available events, festivals, and activities. Visit SLO CAL is
funding the effort, and no additional investment is required from collaborating entities.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY MEMBER WILKINS SECONDED BY BOARD VICE CHAIR HARRIS
CARRIED 6-0-1 (Member Bolles was absent) to approve the commitment to collaborate in the
countywide festivals and event strategy.
2. SUPPLEMENTAL ASSETS
Tourism Manager Molly Cano reviewed a proposal to acquire photography and videography assets of
downtown adjacent areas to be used in partnership with the Promotional Coordinating Committee’s
neighborhood maps project. Tourism Manager Cano provided an update on the status of the
neighborhood maps, reviewed the SLO TBID Board’s request for photography and videography
assets outside of downtown San Luis Obispo, and outlined the plans for gathering new media assets
using available SLO TBID funding. The plan to gather new photography and videography assets will
include a two-day shoot of downtown adjacent areas of San Luis Obispo using local talent and the
total cost of the project is $11,500.00. Member Patel-Mueller asked about the locations of the photo
shoot and business selection for neighborhood maps. Tourism Manager Cano explained the plans to
shoot diverse local talent in areas of San Luis Obispo that have not been covered yet. Board Vice
Chair Harris asked how the maps will be used in print and online. Tourism Manager Cano reviewed
the recent printing of neighborhood maps to be used in the San Luis Obispo Chamber of Commerce
Visitor Center and explained that the maps and supplemental assets will be featured on visitslo.com.
Board Chair John Conner addressed the PCC’s goal to highlight areas of San Luis Obispo outside of
downtown and how the neighborhood map development can support this goal.
Public Comment
Katy McGrath from Badger Branding provided insight on the digital options for further buildout of the
neighborhood maps, design limitations, and budgeting considerations should more updates be requested
by the TBID board. PCC Chair, John Thomas thanked the SLO TBID Board and staff for helping to
promote various neighborhoods within the city. Dusty Colyer-Worth commented on how the
neighborhood maps help tell the story of the benefits of visiting San Luis Obispo. Jacqueline Clark-
Charlesworth reviewed the selection process of businesses for the neighborhood maps and how the
visuals were selected to represent a diverse variety of businesses on the maps.
--End of Public Comment--
ACTION: MOTION BY MEMBER WILKINS SECONDED BY MEMBER PATEL-MUELLER
CARRIED 6-0-1 (Member Bolles was absent) to approve the spending of $11,500.00 from the SLO
TBID unallocated fund balance to develop supplemental assets to support the Promotional
Coordinating Committee’s neighborhood maps project.
3. SLO BRAND & SENTIMENT SURVEY RESEARCH FINDINGS
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 2/9/2022 Pg. 3
Mark Wiser from Wiser Insights presented the research findings gathered from the SLO Brand
Tracker Baseline and Local Tourism Sentiment Survey. Local sentiment on tourism, focus group
awareness of tourism in San Luis Obispo, brand positioning, key activity trends, and next steps for
raising familiarity of San Luis Obispo as an activities hub were reviewed. B.C. LeDoux from Noble
studios reviewed how these findings will help shape the direction for the SLO TBID Board’s
marketing efforts moving forward.
Public Comment
None.
--End of Public Comment--
ACTION: None.
TBID LIAISON REPORTS AND COMMUNICATION
1. HOTELIER UPDATE – The Board discussed hotel activities.
2. PCC UPDATE – John Conner provided an update on the Meeting Minutes from the PCC meeting on
January 12, 2022.
3. VISIT SLO CAL UPDATE – Board Member Wilkins provided an update.
4. TOURISM PROGRAM UPDATE – Tourism Manager Cano and Tourism Coordinator Teel provided
current project updates.
ADJOURNMENT
The meeting was adjourned at 11:54 a.m. The next Tourism Business Improvement District Board Regular
meeting is scheduled for March 9, 2022 at 10:00 a.m. held remotely and via teleconference.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XX
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 2/23/2022 Pg. 1
Minutes - DRAFT
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, February 23, 2022
Special Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The special meeting of the San Luis Obispo Tourism Business Improvement District Board was called to
order on February 23, 2022 at 10:03 a.m. by Chair John Conner.
ROLL CALL
Present: Chair John Conner, Vice Chair LeBren Harris and Members David Smith, Matthew Wilkins,
and Natalie Ward (Joined meeting at 10:18 a.m.)
Absent: Members Stephanie Bolles and Pragna Patel-Mueller
Staff: Tourism Manager Molly Cano and Tourism Coordinator Matt Teel
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
--End of Public Comment--
BUSINESS ITEMS
1. SLO TBID BRAND BOOK
B.C. LeDoux from Noble Studios presented a proposal for the development of a comprehensive brand
book for the Board’s consideration. The purpose of the Brand Book is to serve as a tool to layout out
the SLO TBID’s brand hierarchy, strategy, messaging, and identity. The total cost for the brand book
as presented in the proposal was $35,000.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY BOARD VICE CHAIR HARRIS SECONDED BY MEMBER WARD
CARRIED 5-0-2 (Members Bolles and Patel-Mueller were absent) to spend $35,000.00 from the SLO
TBID unallocated fund balance to develop the SLO TBID Brand Book.
2. SLO CAL IPW CO-OP CONSIDERATION
Tourism Manager Molly Cano presented a co-op opportunity for participation in IPW during June 4-
8, 2022, in Orlando, Florida in partnership with Visit SLO CAL. The projected total expense for staff
to attend the conference is $8,590 and this amount would be drawn from the available TBID
tradeshow budget total of $13,000. Board Vice Chair Harris asked about budgeting available and
Tourism Manager Cano provided an update on SLO TBID budgeting.
Public Comment
None.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 2/23/2022 Pg. 2
--End of Public Comment--
ACTION: MOTION BY MEMBER WILKINS SECONDED BY VICE CHAIR HARRIS
CARRIED 5-0-2 (Members Bolles and Patel-Mueller were absent) to approve the co-op participation
for IPW 2022.
3. VISITSLO.COM WEBSITE REDESIGN DISCUSSION
Kimberly Pedego of Noble Studios lead the Board through the overview of the website redesign
project and lead a discussion on early input inspiration and desires from the Board. During the
presentation, member Ward asked about website ADA compliance and what it means. Pedego
elaborated on what website ADA compliance is and why it is important for building new websites.
Member Smith asked about video streaming on websites and asked for insight from noble studios.
Pedego commented on how video streaming can affect website engagement, user experience and how
there are many factors to consider. Vice Chair Harris asked about booking hotel stays directly through
the website. Pedego commented that the purpose of the website is to be to help people plan their
travel rather than trying to compete with the wide options of travel sites. Member Ward asked about
hierarchy of hotels page and whether there is an opportunity for properties to solicit their own specific
deals on the website within the deals section. Pedego commented on the current settings of the site
and the potential for TBID constituents to list deals. Vice Chair Harris expressed the need for listing
more hotels on the find a hotel page rather than limiting the page to six total listings. Vice Chair
Harris also commented on the need to include homestays and alternative lodging options within
navigation of site. Member Wilkins commented on other booking sites and how they display lodging
options. Pedego commented on current hotel listing page and how we can improve the user
experience through the website redesign. Chair John Conner and Tourism Manager Cano commented
on the need to keep the website inclusive and that allowing constituents to pay for promotions on
visitslo.com is not ideal for keeping balanced lodging representation. Tourism Manager Cano asked
the Board if there are any other website features that visitslo.com is missing. Vice Chair Harris
commented on how a website heat map could help staff and contractor teams understand what users
are looking at on the website. Katy McGrath from Badger Branding asked about the current SLO
TBID partnership with the San Luis Obispo Chamber of Commerce to keep website event content up
to date. Tourism Manager Cano reviewed the current system in place for working with the SLO
Chamber team to update event content. Pedego reviewed next steps in the website redesign process
and what the SLO TBID Board can expect to review in the future.
Public Comment
None.
--End of Public Comment--
ACTION: None.
ADJOURNMENT
The meeting was adjourned at 11:29 a.m. The next Tourism Business Improvement District Board Regular
meeting is scheduled for March 9, 2022 at 10:00 a.m. held remotely and via teleconference.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XX
2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22
Change +/- to
FY 19-20
July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 133.0%
August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 120.1%
September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 134.0%
October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 125.0%
November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 121.8%
December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 130.6%
January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 490,009$ 94.1%
February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$
March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$
April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$
May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$
June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$
Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 5,912,529$
2020-21 2021-22 Change +/-2020-21 2021-22 Change +/-2020-21 2021-22 Change +/-
July 54.5 82.2 50.7%165.96 226.69 36.6%90.53 186.23 105.7%
August 61.0 71.9 17.9%162.84 213.77 31.3%99.27 153.67 54.8%
September 63.1 70.9 12.4%167.66 214.67 28.0%105.79 152.30 44.0%
October 61.9 68.1 10.0%162.18 200.80 23.8%100.38 136.81 36.3%
November 49.85 63.10 26.6%145.06 182.97 26.1%72.32 115.47 59.7%
December 33.32 53.50 60.5%123.53 175.56 42.1%41.16 93.90 128.1%
January 40.5 50.6 25.0%124.24 152.39 22.7%50.28 77.08 53.3%
February 54.4 138.33 75.18
March 66.7 144.67 96.55
April 70.5 169.50 119.42
May 65.8 181.33 119.38
June 76.0 203.39 154.53 Missing 2 properties
Total/Average 58.13 65.76 0.29 157.39 195.26 0.30 93.73 130.78 0.69 Updated: 3/2/2022
TOT Comparison
Occupancy ADR RevPAR*Figures from Smith Travel
Research Report
Report to City of SLO – TBID and PCC
Public Relations Contract
February 2022
PR ACTIVITY
Implementation/Proactive Work
Continued planning TBID's midweek promotion with the City and Noble Studios
Continued pitching the Midweekend Promotion to media
Drafted ‘Meet Your Neighborhood Ethiopian Restaurant’ Q&A for VisitSLO.com
Drafted itinerary for DCI immersion visit
Continued working with Verdin on Support Local Campaign and implementation
Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign
Responsive leads
Hosted freelancer Cori Soloman and SoCal Restaurant Show's Andy Harris
Continued working with Kimberly Daugherty's team on influencer visit
Partnerships
Attended Visit California Outlook Forum conference in San Francisco
Continued planning Arts + Culture FAM with Hotel San Luis Obispo & SLOMA
Continued planning Sustainable SLO FAM media visit with DCI
In partnership with DCI, continued planning Anna Haines media visit on assignment for Forbes
Pitched "What's New in Sustainability and "Innovation Outside of Silicon Valley" story ideas to Visit California
PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF
KSBY City of San Luis Obispo offers $100 to midweek travelers 281,900.00 $64.84 Support Local Proactive pitching
THE TRIBUNE Want $100 in gifts to stay at a SLO hotel? A new midweek promotion delivers just that 186,600.00 $832.12 Support Local Proactive pitching
HUFFPOST Experts Predict The Most Popular Travel Destinations Of 2022 429,000.00 -Cultural Ongoing media relationship
JOHNNY JET 12 Things in Travel You Need to Know Today 156,317.00 $1,446.00 Support Local DCI pitching
PUBCLUB.COM California’s San Luis Obispo Offering $100 Gift Certificates For Travel Thru March 42,656 $395.00 Support Local DCI pitching
GREER'S OC Enjoy A Two-Night Midweek Escape to SLO 22,866.00 $212.00 Support Local DCI pitching
AMIGO'S 805 Visit San Luis Obispo — Enjoy a two-night midweek escape to San Luis Obispo, receive $100 in gift cards 2,100.00 $19.00 Support Local DCI pitching
THE DENVER POST ONLINE 7 nonstop flights from Denver airport to break up the monotony of winter in Colorado 2,000,000 $6,100.00 Outdoor DCI responsive pitching
TRAVELLER The 10 amazing travel bubbles that have nothing to do with COVID 314,000 -Cultural
PERCEPTIVE TRAVEL Train Trips From Los Angeles – Where Can You Go?3,942 -Cultural
THE PLANET D 16 BEST CITIES IN CALIFORNIA 53,616.00 -Outdoor
GLOBAL TRAVELER Daytrip from LA: SLO 4,000.00 -Cultural
UPROXX The Absolute Best Vodkas For Shots, According To Bartenders 919,658 -Beer/Wine
FOOD WINE TRAVEL MAGAZINE Six Sparkling Wines to Elevate your Valentine's Day 804.00 $0.18 Beer/Wine
MEDIAFEED.ORG Yes, you can (and should!) pair wine with fried chicken!8,000.00 $1.95 Beer/Wine
THE SUN BEST Taking it slow in San Luis Obispo, a sleepy stretch of California 396,300.00 -Cultural Visit SLO CAL hosting
TOTALS
16 4,821,759.00 $9,071.09
TOTAL YTD
168 2,399,868,422.00 $717,521.42
184 2,404,690,181.00 $726,592.51
Report to City of SLO – TBID
Guest Services Contract
February 2022
Response to TBID Advertising Week
1
Week
2
Week
3
Week
4
Feb.
2021
Feb.
2022
Calls to
1-877-SLO-TOWN
34 39 32 28 131 133
Hotel Availability Tracker
Week
1
Week
2
Week
3
Week
4
Feb.
2021
Feb.
2022
Email Response 24 23 22 24 99 93
Phone Calls to
Hotels
84 80 76 78 315 318
Hotel Referrals
Week
1
Week
2
Week
3
Week
4
Feb.
2021
Feb.
2022
Visitors Served
(walk-ins)
1,196 1,170 1,451 1,361 4,449 5,178
Guests Served
(via phone and
digitally)
512 374 416 404 2,476 1,706
Hotel Rooms
Referred
419 366 372 402 1,631 1,559
Agency Report · February 2022
SLO-TBID
Agency Repor t
February Activity & Performance
What’s Ahead:
●Quarterly Marketing Plan FY21-22:
Copy of Jan-March Mkt Plan FY21-22_SLO TBID
Paid Media
Paid search drove 31,805 impressions, 5,260 clicks (24% increase PoP), a 16.54% CTR (24%
increase PoP) and 5,581 sessions (31% increase PoP)while driving 160 Book Now Conversions
(4% decrease PoP), 487 hotel referrals (18% decrease PoP) and 60 homestay referrals (43%
increase PoP)at a 15% increase in cost.
Paid social drove 1,269,246 impressions, 292,396 users reached and 11,324 clicks across
Facebook, Instagram and Pinterest with a 1.01% CTR for FB/Insta and .34% on Pinterest for 3,785
sessions while driving 1 Book Now Conversions, 15 hotel referrals and 1 homestay referral at a
15% increase in cost.
Display drove 1,498,010 impressions, 8,827 clicks,a .59% CTR ( a 84% increase) and 4,913
sessions while driving 7 Book Now Conversion and 19 hotel referrals and 1 homestay referral at a
77% increase in cost.
Video drove 136,635 impressions, 9,715 views, a 0.46%CTR and 597 sessions while driving 1
homestay referral.
●Proactively monitored and optimized paid media placements ($37,657.09 spend)
●Launched TripAdvisor Placement
●Launched Midweekend Campaigns
●Coordinated Cal Poly Remarketing Campaign
Email Marketing
Our Feb. 1 newsletter focused on The MidWeekend Promotion. The open rate was 37.3% and click
through rate was 3.0% (852 clicks). The majority of clicks were to our MidWeekend landing page.
We are consistently seeing higher click through rates, which we hypothesize is due to consistent
personalization in subject lines and content.
2
The next newsletter (sent March 2) focuses on the MidWeekend promotion and spring activities.
Search Engine Optimization (SEO) & Content Creation
Organic search traffic decreased period-over-period by 7% and increased 136% year-over-year.
Organic hotel partner referrals decreased 4% (253 vs 264), Book Now increased 2% (93 vs 91) and
Homestay referrals decreased 10% (27 vs 30) period-over-period (February 1-28, 2022 vs January
4-31, 2022). We saw a 12% decrease in Avg Session Duration, a 3% increase in bounce rate and a 8%
decrease in pages per session PoP and 136% increase in sessions, a 1% decrease in bounce rate,
3% decrease in pages/session and a 5% increase in avg. session duration YoY for organic search.
Overall keyword rankings on the search engine results page decreased 3% in January, compared to
the previous period. In February, we saw additional positive PoP growth for many of the pages we
have optimized including: a 8% increase to Things to Do, a 68% increase to Breakfast Places, a 19%
increase to Mission San Luis Tolosa, a 30% to Downtown San Luis Obispo, a 42% increase to
Breweries, a 18% increase to Hotels, a 34% increase to Where to Stay, and 31% increase to Pet
Friendly Hotel.
●SEO Optimizations created:
○Page Optimization: Events
○Page Optimization: Sustainable Travel
●Page Implementations
Blog Posts (2 per month)
Completed:
●Blog #1: Escaping Winter: Best Ideas for a Long Weekend Getaway to SLO (posting soon)
●Blog #2: Movies Filmed Around San Luis Obispo (posting soon)
Website
The website saw a 12% increase in sessions period-over-period (February 1-28, 2022 vs January
4-31, 2022)and a 34% increase YoY; for a total of 45,493 sessions and 37,828 new users in
February. From an engagement perspective, bounce rate was steady, pages/session decreased by
3% and average session duration decreased by 2% PoP.
●Monthly Web Maintenance Items
○WordPress and Plugin Updates
○Deployment of Hotels Listings page updates
○Fixed the mobile navigation weather widget position & desktop submenu height
○Fixed a newsletter form issue that caused the site footer links to bleed through the
newsletter form
3
PR, Media, And Influencer Relations
Proactive Pitch Development:
●Sustainable Program Campaign Promotion (In Progress)
●Taste of SLO (From Organic Waste to Energy) (In Progress)
●What’s New in 2022/Why visit SLO in 2022 (In Progress)
●SLO restaurant Month pitching (Completed)
●Black History Month Pitching (Completed)
●Road Trip Travel Destination Pitching (In Progress)
●Women in SLO - Women’s History Month (In Progress)
●Group Sustainability FAM outreach (In Progress)
Ongoing Media Conversations:
●AAA Magazine, Theresa Medoff, Destinations with leading-edge sustainability practices
●Bucket List Publications, Lesley Car ter, California Bucket List
●Fodor's Travel, Molly O'Brien, Where to Find Pantone's 2022 Color of the Year
●Koa Blog, Katie Jackson, Most Photogenic Places in the US
●Metro, Tamara Hinson, Sustainability Initiative
●The Hotel Guide, Edward Leos, Great Family Travel Destinations and Summer Travel
●Travel+Leisure, Perri O'Blumberg, Best Sunset Hikes in America
●TripSavvy, Holly Johnson, Best Family-Friendly Hotels in CA
●Wine Enthusiast, Amy Beth Wright, Vineyards with Guest Residences
●Laurie Bain Wilson, Freelance, Caliente and Spicy Wines
Hosted Media Visit or Influencer Partnerships (6-9 visits/partnerships in 2021-22)
●Individual Media Visits:
○Anna Haines: Freelance, Forbes, AFAR, Sustainability Initiative & Wellness
Experiences (Feb 28-March 3)
●Group Press Trip April 2022 - Media Interest Secured To Date:
○Brandon Withrow – The Daily Beast
○Laurie Biratti - Travel Pulse
○Carol McPherson, Smart Traveler
○Cindy Ladage, TravelAwaits
●Digital Influencers
○Developed Most Wanted Influencer List for approval; revised strategy
○DCI confirmed direction from SLO TBID; conducted outreach to check interest,
availability and proposals, Presented 5 digital influencer partnerships to date.
4
Completed:
●Francesca Murray – One Girl, One World (Nov. 2-5)
Canceled/Declined Partnerships:
●Hetal Vasavada – MilkAndCardomom
●Amber Mamian – Global_munchkins
●Danielle Schaffer – CityGirlGoneMom
●Stacey Freeman – Poshinprogress (Dec. 19-21)
DCI’s All Client Pitch Initiative
Proposed:(4-6 pitches throughout 2021-22)
Progress:3 completed - Fall Destinations, September 2021; Halloween Fun,
October 2021; Holiday Fun, November 2021
Upcoming: National Beer Day; Earth Day Sustainability, April 2022
DCI 2021-22 SLO Coverage Grid:
●https://docs.google.com/spreadsheets/d/14yqVCn3Ee--W9-pX-xfqPZsidrKOrNJ2J7z4RtSXL
00/edit?usp=sharing
5
February 2022
Organic Social Report
Date: 3/2/22
Page Fans: 97,798
*unable to accurately represent as FB has a glitch in their reporting analytics
currently. This number is what FB is currently reporting as our follower count
Total Impressions: 1,627,634 ( 25%)
Total Organic: 30,907 ( 8%)
Total Engagements: 15,832( 50%)
FACEBOOK
Top Posts:
Followers: 22,299 ( .9%)
Total Posts: 17
Total Impressions:935,153 ( 37%)
(includes both organic & paid)
Total stories: 56
Average Reach per Story: 417
Total Engagements: 4,646 ( 32%)
INSTAGRAM
Top Posts:
WHAT WE WORKED ON THIS MONTH:
- Created MidWeekend Reel
- Sustainable SLO Tree Planting Reel
- MidWeekend Promo on feed and story feature
- New Highlights: MidWeekend & Sustainable SLO Highlight
- Interactive ‘This or That’ Farmers Market’ game
- Valentines Giveaway with Sheila Kearns Chocolate, SLO Co
health + Wellness, and Chamisal Vineyards with 288 entries
- Created Visit San Luis Obispo LinkedIn page
- Created Crowdriff Story Network Story: MidWeekend promo
MARCH FOCUS:
- Continue to promote MidWeekend Promotion
- Collaborate with Cal Poly for Baseball Giveaway
- Continue to post engaging stories
- Continue Reel creations
- Explore options for TikTok platform
- New Story Network Stories
- Post frequently to LinkedIn
The 28th San Luis Obispo International Film Festival - SLO Film Festival 2022
April 26th - May 1st 2022
Amount Requesting:$5000 + Hotel Accommodations
VENUES
Fremont Theater
Palm Theater
Downtown Center Cinemas
Sunset Drive-In
Cuesta Performing Arts Center
Hotel San Luis Obispo (Festival Lounge)
Park Cinemas (Paso Robles)
EVENT DESCRIPTION:
The 2022 SLO Film Festival will take place over six days in person as well as a virtual encore
festival from May 1st - May 8th. We are inviting filmmakers, industry professionals, media and
special guests from around the country and will also put an emphasis on highlighting Central
Coast Filmmakers and live music in the area. In addition to screenings of over 100 films
throughout the week, the festival will start out with our Opening Night film FIRE OF LOVE which
was a standout at the 2022 Sundance Film Festival. During the week we will also be returning to
the Sunset Drive-In to continue our highly anticipated Surf Nite, hosting the film COAST filmed
in South County alongside a performance of local bands featured in the film, and putting on a
special event around our international Music Video Category. The weekend of the festival will
consist of our annual King Vidor Award night, Filmmaker Award ceremonies and our Closing
Night film MIJA which was also a standout at Sundance and recently picked up by Disney.
Throughout the festival, filmmakers come into town to participate in Q&A’s after their screenings,
we host panel discussions, workshops and also host week-long mixers in our VIP Festival
Lounge. All attending filmmakers are put up for one complimentary night and encouraged to
stay additional nights to enjoy the SLO area and entire festival experience.
TARGET MARKET / DEMOGRAPHICS:
2019 IN-PERSON FESTIVAL
• 15,000 admissions over six days
•2019 Top 50 Film Festivals Worth The Entry Fee -
MovieMaker Magazine
• Attendee Residences:
SLO County: 70% || Other CA: 27% || Out of State/Country: 3%
• Age Demographics:
Under 25: 10% || 26-55: 32% || 56+: 58%
• Gender Demographics:
Female: 64% || Male: 35% || Non-Binary: 1%
2021 VIRTUAL FESTIVAL
• 16,000 virtual views over six days
•2021 Top 50 Film Festivals Worth The Entry
Fee - MovieMaker Magazine
•Virtual platform accessed across the USA
• Age Demographics:
Under 25: 8% || 26-55: 15% || 56+: 77%
• Gender Demographics:
Female: 67% || Male: 31% || Non-Binary: 2%
2022
Targeting Santa Barbara, Los Angeles and the Bay Area to visit and attend the festival through
cross promotion with Visit SLOCal and Hotel San Luis Obispo.
TICKETING:
New to this year, will be selling individual tickets across all venues and scanning tickets to better
track data on attendance and consumer interests.
LODGING:
Lodging Funds Requested:$5000 for lodging for special industry guests & press
How Funds will be used:We have received numerous requests to visit SLO to attend the
festival from press and industry professionals. Attendance is crucial to increase press and
publicity for the city of San Luis Obispo. This additional support would help us significantly in
supporting these guests' stays in San Luis Obispo.
Hosted Lodging Plan
Media
a.Estimated # of Rooms Requested: 4+ (12+ total)
b.Estimated # of Nights Requested/Room: 3+
c.Estimated $ Amount Requested: $2,000
d.Lodging/Room Type Specifics or Requests: Mid-scaled quality hotel.
e.Who will be hosted: Our publicist and his team, incoming media/press professionals and
other industry professionals included in our Film Jury
Event Speakers/Influencers
a.Estimated # of Rooms Requested: 5+ (10+ total)
b.Estimated # of Nights Requested/Room: 1-2
c.Estimated $ Amount Requested: $2,000
d.Estimated # of Teams Hosted: between 4-7 special guests
e.Lodging/Room Type Specifics or Requests: These rooms will need to be a bit more upscaled
f.Who will be hosted: Special event guests and industry professionals. This includes panel
speakers and industry professionals, Jenelle Riley of Variety for interviews, Ben Mankiewicz
of Turner Classic Movies, musicians, film critics and other interviewers, and our King Vidor
and Spotlight celebrity attendees.
Other: Attending Filmmaker Rooms
a.Estimated # of Rooms Requested: 10
b.Estimated # of Nights Requested/ Room: 1
c.Estimated $ Amount Requested: $1,000
d.Lodging/Room Type Specifics or Requests: Mid-scaled quality hotel.
e.Who will be hosted: We supply one complimentary room per attending filmmaker and need
some extra help finalizing these accommodations. These filmmakers are coming from out of
town around the country.
SLO Happenings Event Promotion Sponsorship
APPLICATION
EVENT NAME: Sustainable Ag Expo
EVENT DATE(S): November 14-16, 2022
EVENT VENUE LOCATION: Madonna Inn Expo
EVENT WEBSITE URL: sustainableagexpo.org
EVENT ORGANIZATION: Vineyard Team
X NON-PROFIT ___FOR-PROFIT
ORGANIZATION ADDRESS:_5915 El Camino Real, Atascadero, CA 93422
ORGANIZATION’S WEBSITE URL: vineyardteam.org PHONE NUMBER: 805.466.2288
POINT OF CONTACT: Beth Vukmanic POSITION/TITLE: Executive Director
PHONE NUMBER: 805.801.4535 EMAIL: beth@vineyardteam.org
IS APPLICATION WRITER DIFFERENT FROM LISTED POINT OF CONTACT: ___SAME ___
*Please add application writer’s contact information here if different:
_________________________________________________________________________________
FOR INTERNAL USE ONLY
Application Date: Application Status:
Committee Review Date: Total Net Score:
Estimated # of Room Nights:
Committee Notes:
EVENT QUESTIONS
1. Event Description:
The Sustainable Ag Expo (Expo) is a three-day, mid-week, off-season educational symposium and
tradeshow attracting wine industry professionals to San Luis Obispo. This is the 18th year of the Expo
which is returning back to a fully in-person format after two years. The Expo has expanded to include
national speakers, enticing attendees from all parts of California as well as other states.
2. Describe how you track your event, success and attendees (ticket sales, actual event attendance,
attendee demographics, survey of event satisfaction, etc.)
We track our event through attendance. Tickets are sold through a CRM system that captures the
attendee’s address so we can identify what area they are visiting from. A post event survey is sent to
all attendees to evaluate event satisfaction.
3. Describe your event’s target audience (including but not limited to age, interests, area of residence,
household income, families/couples, etc.)
The audience is agriculture stakeholders: farmers, pest control advisors, researchers, government, ag
vendors, press, and university. In 2019, the last time the event was held in person, 62% of
participants were non-local and 7% of participants were from out of state.
4. Historical event attendance (n/a if first time or startup event. An annual event with a new series, speaker, team,
musician or show does not constitute as a new event)
In 2019 attendance grew to 650. Assuming a $127 ADR and 4-night stay, the value of non-local
visitors was $206,428.
5. Historical percentage of in-county versus out-of-area event attendees (must equal 100%)
a. _38% of Local/In-County Event Attendees
b. _62% of Out-of-Area Event Attendees (Resides 50+ miles outside of San Luis Obispo)
c. ___ n/a of New startup event
6. Expected total number of event attendees:
With a lot of excitement about returning to in person events, we expect participation to maintain at
the successful 650 attendees reached in 2019. The event will continue to appeal to non-local
attendees with three days of specialized seminars featuring national speakers, an expanded press
plan, and expanded digital advertising.
7. Expected percentages of in-county and out-of-area event attendees
a. _35% of Local/In-County Event Attendees
b. _65% of Out-of-Area Event Attendees (Resides 50+ miles outside of SLO)
8. Provide information on event ticketing (ticket requirement, price range, ticket platform used, etc.)
Event passes range from $225 to $545 depending on the package. Tickets are sold through our
website.
9. Have you requested funding from other organizations/entities: ___Yes _X_No
a. If yes, please provide the names of these organizations and funding entities:
10. What are you willing to offer the City and TBID members in exchange for the sponsorship funds for
your event. SELECT ALL That APPLY
___ Exclusive lodging partnership
_X_ Promotion for event attendees tied to SLO lodging
___ Complimentary tickets for additional promotional use
___ Other:
11. Please provide any additional information on what sets your event apart from others taking place in
San Luis Obispo:
A majority of the Sustainable Ag Expo attendees live outside of San Luis Obispo County. This is an
industry event taking place mid-week in November, during the off season for travel. The Expo has an
18-year track record and has successfully executed incremental expansion.
Statistics on travel in San Luis Obispo in November of 2020 show that there was 50 percent
occupancy and an ADR of $143. In 2019, pre-pandemic, November occupancy was at 64% with an
ADR of $127.
This year with an anticipated attendance of 650, 65 percent non-local staying for three nights, and an
ADR of $143 will bring in $241,670 into San Luis Obispo. In addition to lodging revenue, the positive
economic impact to the city includes dining and food dollars spent in the city. The event is contained
at the Madonna Inn Expo facility so there is no stress to community resources.
650 attendees x 65% non-local x 4 nights x $143 = $241,670
People are looking forward to attending in-person events after limited access over the last two years.
The Global Business Travel Association says a, “…year-over-year surge of 38% is expected in 2022 as
recovery and pent-up demand kicks into a higher gear…”. The rise of remote work has created a
culture of “bleisure travel” where business travelers add components of leisure to their work trips.
The Sustainable Ag Expo takes place Monday through Wednesday, creating an ideal opportunity for
attendees to extend their time in San Luis Obispo through the previous weekend or even through the
entire week.
The promotional plan includes targeted digital advertising in trade press, radio, social media, and
other digital ads to generate pre-event press coverage promoting the benefits of attending the
Sustainable Ag Expo and staying in Beautiful San Luis Obispo.
PROMOTIONAL PLAN –Please provide a promotional plan containing a detailed strategy outlining
the below:
1) Media Plan. Out-of-area advertising/marketing sponsorship of the event including where, when,
and how often advertisements will be placed. If available, it is strongly encouraged to include
specific details on media placement (print, radio, tv, out of home media, social media,
programmatic advertising, etc.) with projected reach, engagement and ROI of media tools.
Must be included in media plan, but not limited to:
•Media outlet
•Target audience
•Media placement
•Media timing
•Media cost
•TBID Stay in SLO Messaging
Sustainable Ag Expo Media Plan:
Media Type Target
Audience
Media Placement Media
Timing
Media Message Media Cost
Digital Trade Facebook, Google Ads, Ag Net
West radio, Wine Business
Monthly, etc.
Fall Attend Expo – Stay
in Beautiful SLO
$6,300
Print Trade Postcards (10K mailed in 2019) Fall Attend Expo – Stay
in Beautiful SLO
$1,500
Digital Trade Event website and event
promotion of Discover SLO (see
2019 website image)
Summer -
Fall
Attend Expo – Stay
in Beautiful SLO
$0
Total $7,800
Sustainable Ag Expo Program Funding:
Out of area attendees are drawn to attend the Sustainable Ag Expo for the opportunity to learn from and
interact with national experts in-person. The event team will bring in three sought after researchers to
present throughout the three-day event.
3 expert researchers x 4 nights x $143 = $1,700
Total Sponsorship Requested: $10,000
2) Event Budget. Please provide a detailed event budget listing all available support and income
sources. Budgeted marketing dollars should be included in your event budget.
Budget Plan:
Item Income Source Estimated
Amount
Partners and Sponsors Vineyard Team Partners $85,000
Attendees Event Income $115,000
TBID Grant $10,000
Total $210,000
TOTAL
Income
EXPO - Partners 30,599.99
EXPO - all thru 2020 200,050.00
Total Income 230,649.99
Gross Profit 230,649.99
Expense
Computer Software, Supplies 1,599.00
Consultant 38,159.59
Credit Card Processing Fees 20.02
Event Receptions 53,778.81
Insurance - Health 953.72
Insurance - Workers Comp 228.87
Licenses, Fees, Permits (govt)289.00
Mileage, Parking,Transportation 1,767.29
Office Supplies, Expense 840.54
Outreach, Promo Materials 9,697.25
Payroll - Gross Wages 17,255.26
Payroll Taxes - FICA, SUI et al 1,325.51
Postage, Delivery 1,550.20
Printing, Copies, Photos 4,671.00
Rent - Equip, Facilities 50,595.18
Simple IRA - Employer Match 495.50
Travel, Lodging 8,859.49
Website, Internet, Network 1,909.14
Total Expense 193,995.37
Net Income 36,654.62
12:49 PM Vineyard Team
03/03/22 EXPO Event
Accrual Basis January through December 2019
Page 1
Includes $10,000 TBID
Net returns to organization
to support grower research,
education, and outreach
programs.
• Beth Vukmanic, Executive Director
• Danielle Ward, Outreach & Education Coordinator
• Whitney Brownie, SIP Certified Coordinator
• Katie Bruce, Niner Wine Estate (Secretary)
• Paul Crout - Helena (Treasurer)
• Joe DeClue - JUSTIN (Vice President)
• Sara Frazer - Monterey Pacific
• Gregory Gonzalez, Foley Family Wines
• Ian Herdman, J. Lohr Vineyards & Wines
• Oliver Matthews, Vineyard Professional Services
• Lauryn Meissner, Treasury Wine Estates
• Zachary Merkel, J. Lohr Vineyards & Wines
• Matt Merrill, Mesa Vineyard Management
• Lucas Pope, Coastal Vineyard Services (President)
• Denise Shurtleff, Cambria Wines
• Annie Steimle, Sunridge Nurseries
• Dave Terry, Talley Vineyards
DRAFT Minutes – Promotional Coordinating Committee Meeting of February 9, 20222 Page 1
Minutes - DRAFT
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, February 9, 2022
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, February 9, 2022 at 5:32 p.m., by Chair Thomas.
ROLL CALL
Present: Chair John Thomas, Vice Chair Samantha Welch and Committee Members, John
Conner, Maureen Forsberg, Lori Lerian, Anni Wang, and Robin Wolf
Absent: None
Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington
PUBLIC COMMENT ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
ACTION: UPON MOTION BY COMMITTEE MEMBER WOLF, SECONDED BY VICE
CHAIR WELCH, CARRIED 7-0 to approve the Consent Agenda items 1 thru 7.
C.1 Minutes of the Meeting on January 12, 2022
C.2 2021-22 Community Promotions Budget Report
C.3 SLO Chamber Monthly Public Relations Report
C.4 SLO Chamber Visitor Center Report
C.5 SLO Chamber GIA Support Report
C.6 TOT Report
C.7 Modified GIA Program: Grant Recommendation Report
PRESENTATIONS
1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE
DRAFT Minutes – Promotional Coordinating Committee Meeting of January 12, 2022 Page 2
Jacqui Clark-Charlesworth, SLO Chamber presented the report on the public relations
activities for the month.
Public Comment
Dusty Colyer-Worth
--End of Public Comment--
No action was taken on this item.
2. VACANT WINDOW PROJECT UPDATE
Bettina Swigger and Rachel Lackmann, Downtown SLO presented a project update on the
vacant window beautification project.
Public Comment
Dusty Colyer-Worth
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1. EDUCATIONAL SESSIONS AND WORKSHOPS PROPOSAL
Jacqui Clark-Charlesworth, and Dusty Colyer-Worth, SLO Chamber presented proposals for
educational sessions and workshops related to DEI and sustainability practices for community
events.
Public Comment
None
--End of Public Comment--
ACTION: UPON MOTION BY COMMITTEE MEMBER FORSBERG, SECONDED BY
COMMITTEE MEMBER WANG, CARRIED 7-0 to approve the budget oF $20,000 for the
educational sessions and workshops.
2. PUBLIC ART PROMOTIONAL SUPPORT
Tourism Manager Molly Cano presented an outline and contractor recommendation for the
development of a Public Art Promotional Plan for the committee’s review and approval.
Public Comment
None
--End of Public Comment--
DRAFT Minutes – Promotional Coordinating Committee Meeting of January 12, 2022 Page 3
ACTION: UPON MOTION BY COMMITTEE MEMBER CONNER, SECONDED BY
COMMITTEE MEMBER LERIAN, CARRIED 7-0 to approve the proposal submitted by
Verdin and approve the allocation of $10,000 and assigned a taskforce of Committee Member
Lerian, Committee Member Wang and Vice Chair Welch.
PCC LIAISON REPORTS AND COMMUNICATION
1. GIA LIAISON REPORT - None
2. COMMITTEE OUTREACH UPDATE – None.
3. TBID BOARD REPORT – TBID Meeting Minutes: February 9, 2022
TBID Chair John Conner provided a brief overview of the TBID Board Meeting.
4. TOURISM PROGRAM UPDATE
Tourism Manager Cano provided a brief Tourism Program update.
ADJOURNMENT
The meeting was adjourned at 7:02 p.m. The next Regular Promotional Coordinating Committee
meeting is scheduled for Wednesday, March 9, 2022 at 5:30 p.m. via teleconference.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2022