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HomeMy WebLinkAboutItem 5g. Authorize Grant Funding for San Luis Obispo Repertory Theatre Item 5g Department: Administration Cost Center: 1005 For Agenda of: 4/19/2022 Placement: Consent Estimated Time: N/A FROM: Greg Hermann, Deputy City Manager Prepared By: Robert Hill, Sustainability & Natural Resources Official SUBJECT: AUTHORIZE GRANT FUNDING FOR SAN LUIS OBISPO REPERTORY THEATRE RECOMMENDATION 1. Approve grant funding in the aggregate amount of $3,940,000 for construction of the San Luis Obispo Repertory Theatre’s new downtown theatre ; and 2. Authorize the City Manager to execute a Grant Agreement between the San Luis Obispo Repertory Theatre and the City of San Luis Obispo, California, in a final form satisfactory to the City Attorney. DISCUSSION Background The San Luis Obispo Repertory Theatre (“SLO REP”), previously known as the San Luis Obispo Little Theatre, has been a long-standing tenant of the City’s old library property at 888 Morro Street, located next door to City Hall. SLO REP first began to set forth a vision for a new 300-seat community theatre in the early 1990s. In March 2000, the City Council identified several options for such a theatre within what would become known as the Cultural Arts Parking Structure site located at the corner of Palm and Nipomo Streets and committed to working with SLO REP. SLO REP has now become a strong community pa rtner and local non-profit, including building a strong Board and governance structure, establishing a professional staff and increased theatre offerings, and implementing a significant capital campaign in anticipation of the design, construction, and operating costs associated with the long- planned move to a new location. Page 171 of 1192 Item 5g On May 22, 2019, the City and SLO REP entered into an Exclusive Negotiating Agreement (“ENA”) to set the parameters and conditions for SLO REP’s long-term use of a portion of the City property for construction and operation of a new Downtown Theatre (“Downtown Theatre”) where the Cultural Arts Parking Structure will also be located. Key deal points of the ENA include: 1.) SLO REP completing a fundraising plan and proof of financial ability to complete its project, and 2.) the City completing a rezone of the property and an Environmental Impact Report for both projects. It is anticipated that the ENA will be replaced by a long-term lease when SLO REP can provide evidence of available funding for the new theatre, as further detailed in the ENA. Since entering into the ENA in 2019, SLO REP has diligently and successfully pursued its capital campaign fundraising objectives, as well as design and engineering for the new theatre. Despite the challenges associated with the COVID -19 pandemic, SLO REP continued to work with major donors, several of whom are reported to be poised to make substantial gifts towards the new theatre project. Recent professional cost estimates, however, reveal that construction costs have risen significantly during this same time period, leading SLO REP to make revisions to their project and overall programming strategy, as well as further engage with the City in furtherance of shared goals and objectives. Previous Council Action On January 25, 2022, SLO REP submitted to the City Council a formal “Challenge Grant” request for funding in the amount of $3,940,000 towards construction of the new Downtown Theatre project (Attachment B). At its regularly scheduled meeting on February 15, 2022, the City Council appropriated the requested funding as part of the FY 2021-2022 Mid-Year Budget Review, with the understanding that the subject Grant Agreement would follow for Council review shortly thereafter. Key Highlights of the Grant Agreement The Grant Agreement includes the following key deal points and structure, consistent with prior direction from the City Council: 1. Grant funding in the aggregate amount of $3,940,000. 2. SLO REP must meet a series of conditions precedent to funding, including raising and first utilizing all other necessary funds to complete the project, execution of a long-term lease for the property on which the new theatre will be constructed, and obtaining all required building permits and project entitlements. 3. Grant funds may be used for direct construction costs at the new Downtown Theatre only. 4. Grant funds will be disbursed only on reimbursement basis upon submittal of satisfactory invoices. 5. SLO REP shall submit quarterly progress reports to the City. Page 172 of 1192 Item 5g Policy Context SLO REP’s long-standing plans for construction of a new Downtown Theatre are consistent with the City’s Downtown Concept Plan (2017) and the “Economic Recovery, Resiliency & Fiscal Sustainability” Major City Goal specified in the City’s 2021-23 Financial Plan. Public Engagement SLO REP’s Challenge Grant Request was considered as part of the FY 2021-2022 Mid- Year Budget Review at the City Council’s regularly scheduled and noticed meeting. The contractual arrangements specified in the Grant Agreement are considered a matter of routine City business in order to carry out City Council’s budget priorities, however, any member of the public may provide comments addressing this item. CONCURRENCE The City’s Public Works Department and Community Development Department have offered their concurrence with the recommended action. ENVIRONMENTAL REVIEW Entering into the subject Grant Agreement is not considered a project, in and of itself, under CEQA Guidelines Section 15378. However, the City completed environmental review as lead agency for both its Parking Structure and the Downtown Theatre and certified a Final Environmental Impact Report by Resolution No. 10923 (2018 Series). FISCAL IMPACT Budgeted: Yes Budget Year: 2021-22 Funding Identified: Yes Fiscal Analysis: Funding Sources Total Budget Available Current Funding Request Remaining Balance Annual Ongoing Cost General Fund $3,940,000 $3,940,000 - - Total $3,940,000 $3,940,000 - - Page 173 of 1192 Item 5g The City Council appropriated the requested funding of $3,940,000 as part of the FY 2021-2022 Mid-Year Budget Review. The Grant Agreement, if approved, has been prepared to facilitate the disbursement of the funds in a manner that is protective of the City’s interests by ensuring that grant funds would only be disbursed once all conditions precedent to funding have been met, and thereafter on a reimbursement basis upon submittal of progress invoices for work performed. Modest staff time from City Administration will be necessary to continue serving as a liaison to SLO REP and to oversee the administration of the Grant Agreement, as well as from the Public Works Department to ensure that the City’s parking structure and SLO REP’s new theatre are well-coordinated and to assist in reviewing invoices and progress reports from SLO REP as needed. It is also noteworthy that, once fully operational, SLO REP anticipates that the new Downtown Theatre would offer 324 shows per year on 176 dates, generating a local economic impact of more than $3 million annually while drawing 50,000 patrons to downtown San Luis Obispo each year, as further detailed in the Challenge Grant Request. ALTERNATIVES 1. Council could request changes to the terms and conditions of the Grant Agreement. 2. Continue the item with specific direction if more information or discussion time is required before taking action. ATTACHMENTS A - Draft SLO Repertory Theatre Grant Agreement B - Challenge Grant Funding Request from SLO REP Page 174 of 1192 GRANT AGREEMENT SAN LUIS OBISPO REPERTORY THEATRE This agreement dated ____________________________ is between SAN LUIS OBISPO REPERTORY THEATRE, a California non-profit corporation (“SLO REP”) and CITY OF SAN LUIS OBISPO, a California Municipal Corporation and Charter City (“CITY”) (the “Grant Agreement”) with reference to the following: WHEREAS, SLO REP and CITY previously entered into an Exclusive Negotiating Agreement (the “ENA”) on May 22, 2019, that identified a mutual interest in the development of a new theatre site, to be leased by SLO REP, and a new City parking structure to be located on CITY property, together with obligations to be performed by both CITY and SLO REP and recitation of conditions precedent for purposes of SLO REP entering into a long-term lease with CITY for a portion of CITY’s property; and WHEREAS, SLO REP issued a written Challenge Grant Request to the City Council dated January 25, 2022, that set forth a rationale and basis for SLO REP’s request of CITY to contribute to the construction of its new downtown theatre project (the “Downtown Theatre”), to be located at the corner of Palm Street and Nipomo Street, San Luis Obispo, and contiguous with CITY’s planned Cultural Arts District Parking Structure (“Parking Structure”); and WHEREAS, at its regularly scheduled meeting on February 15, 2022, the City Council appropriated $3.94 million, as requested by SLO REP, as part of its approval of the FY 2021-2022 Mid-Year Budget Review; and WHEREAS, CITY’s financial support towards construction of the Downtown Theatre to be leased and used by SLO REP is intended to be a challenge grant that will serve to motivate and catalyze other funders and donors in furtherance of SLO REP’s overall capital campaign and fundraising goals for the construction of the Downtown Theatre site development; and WHEREAS, the new Downtown Theatre will ultimately be available to both residents of the City and visitors alike, thereby serving public purposes in furtherance of CITY’s goals for facilitating both arts and cultural amenities, as well as contributing to a thriving and prosperous downtown area through economic development activities, and WHEREAS, SLO REP’s long-standing plans for construction of a new Downtown Theatre are consistent with CITY’s Downtown Concept Plan (2017) and its “Economic Recovery, Resiliency & Fiscal Sustainability” Major City Goal specified in the 2021-23 Financial Plan, and WHEREAS, CITY completed environmental review as lead agency for both the development of the Parking Structure and the Downtown Theatre and certified a Final Environmental Impact Report by Resolution No. 10923 (2018 Series). NOW, THEREFORE, CITY and SLO REP for and in consideration of the mutual benefits, promises and agreements set forth herein, do agree as follows: Page 175 of 1192 2 | P a g e 1. Construction of the Downtown Theatre On or before the date that is ten (10) years following the execution of this Grant Agreement, SLO REP shall complete construction of the Downtown Theatre. SLO REP’s failure to comply with this term may result in amendment, provided substantial progress or extenuating circumstances can be documented, or termination of this Agreement as provided herein. 2. Grant Amount and Allowed Expenses City agrees to pay SLO REP a one-time only grant in installments as provided in Section 4, the aggregate sum of $3,940,000 (“Grant Funds”), to be used towards the construction of the Downtown Theatre, subject to the conditions set forth herein. The Grant Funds shall only be used for Eligible Costs directly related to construction of the Downtown Theatre as specified below. CITY’s Grant Funds may only be used for direct construction costs defined as contractor expenses for labor, project management, material, equipment, utilities and other direct construction costs ("Eligible Costs"). Payments for “soft” costs are not Eligible Costs and shall not be paid from CITY Grant Funds. “Soft” costs are expense items that are not considered direct construction costs such as architectural and engineering expenses or project fees associated with the project. If there is a dispute about whether a project cost is an Eligible Cost, CITY shall have final determination of whether the cost is an Eligible Cost. SLO REP acknowledges that construction of the Downtown Theater is subject to payment of prevailing wages on the entirety of the project due to the City’s contribution of funding to the project and that such obligation will be expressly conveyed by SLO REP to and will be binding on any covered contractor engaged to perform work on the Downtown Theatre project. 3. Conditions Precedent to Funding SLO REP shall satisfy the following required conditions prior to any disbursement of Grant Funds by CITY. With respect to any requested reimbursement, SLO REP shall: a. Maintain its 501(c)(3) non-profit status. b. Shall secure all other grant funds, donations, pledges, or financing necessary to complete construction of the Downtown Theatre, inclusive of the amount of Grant Funds provided by the CITY pursuant to this Grant Agreement, and shall first utilize (or provide for first utilizing) all other grant funds, donations, or financing then available (collectively “Other Available Funding”) for the construction of the Downtown Theatre prior to any request for reimbursement from CITY. However, SLO REP’s initial reimbursement request for Grant Funds may be made prior to complete exhaustion of Other Available Funding, as necessary, to ensure continued availability of funding to complete construction of the Downtown Theatre in conformance with the construction schedule to be provided under Section 3(e) and the schedule of values to be provided under Section 3(f). However, in no instance shall reimbursement requests for CITY’s Grant Funds exceed the estimated value of completed improvements. Page 176 of 1192 3 | P a g e c. Continue to adhere to all of the requirements of the ENA, attached hereto as Exhibit A and hereby incorporated by reference, until such time as a long-term lease is entered into with CITY, as contemplated by the ENA. Once the long-term lease is in place, SLO REP shall abide by all lease terms and conditions. d. Have secured all necessary project entitlements and building permit(s) for construction of the Downtown Theatre that may be applicable as further described in Paragraph 6, below. e. Have submitted to the Public Works Director’s reasonable satisfaction a critical path construction schedule that includes all Downtown Theatre project-related tasks, and thereafter update this critical path construction schedule and furnish the same to the City on a quarterly basis (4 times a year) until construction is complete and a certificate of occupancy for the Downtown Theatre is furnished. f. Submit to the Public Works Director's reasonable satisfaction a “schedule of values” for items of work the general contractor will thereafter be completing. Identify in the schedule of values each of the items that are proposed to be funded, and when, by CITY Grant Funds. 4. Reimbursement Requests Upon satisfaction of the conditions identified in Section 3, reimbursement payment requests for Eligible Costs identified in the construction schedule required pursuant to Section 3(e) shall be submitted to CITY’s Deputy City Manager. Reimbursement payment requests shall include supporting documentation including contractor invoices and the most current building inspection documentation available at that time, as well as a statement that the construction work progress has been accepted by SLO REP. Reimbursement payment requests may be submitted on a bi-monthly (twice per month) basis and will be reviewed and approved for reimbursement by the CITY in a timely manner, and CITY will make best efforts to process and pay reimbursement requests within fifteen (15) business days from the date of such payment request, provided that sufficient documentation supporting the reimbursement request is provided to CITY. Sufficiency of payment documentation shall be in the sole but reasonable discretion of the CITY and CITY reserves the right to request and receive additional reasonable documentation to support SLO REP’s reimbursement requests and as may be appropriate to aid in City’s determination of whether the requested reimbursement payment is for an Eligible Cost. 5. Construction at Other Sites If SLO REP determines that construction of the Downtown Theatre at the specified site is impractical or inadvisable for any reason, then SLO REP may not use the Grant Funds for any other purpose without prior written approval of the City Council. 6. Permits SLO REP shall apply for and obtain all necessary building and other related permits and project entitlements necessary to construct the Downtown Theatre in conformance with local, state, and federal laws. This Grant Agreement does not authorize the construction of the Downtown Theatre or otherwise alter or impact the exercise of the City’s independent regulatory and land use authority. Page 177 of 1192 4 | P a g e 7. Funding Source Recognition SLO REP will ensure recognition of the role of CITY in providing funding through this Grant Agreement. CITY shall be identified as a funding source in all applicable publications, press releases, social media outreach and similar fundraising promotions. 8. Amendments CITY and SLO REP may amend this Agreement at any time provided that such amendments make specific reference to this Grant Agreement, and are executed in writing, signed by a duly authorized representative of each organization, and approved by the City Council. Such amendments will not invalidate this Agreement, nor relieve or release either CITY or SLO REP from its obligations under this Grant Agreement, except as expressly provided in writing in any such duly executed amendments. 9. Quarterly Reports and Financial Assurance The SLO REP shall provide quarterly reports on both Downtown Theatre construction project progress including the use of CITY Grant Funds. These reports shall be due at the end of the first month after the end of the calendar quarter (i.e. January, April, July, and September) and submitted to the Deputy City Manager. The quarterly reports should include percentage of construction completion, other available funding on hand or then receivable, and work anticipated to be completed in the following quarter. CITY reserves the right to request and receive copies of invoices, account statements, or audits of SLO REP’s financial records pertinent to the Downtown Theatre’s construction and in CITY’s sole discretion, to withhold reimbursement payments until satisfactory reports and supporting documentation are received. 10. Assignability The SLO REP shall not assign or transfer any interest in this Grant Agreement without the prior written consent of the City Council. 11. Conflict of Interest No member of the CITY’s governing body and no other public official of such locality, who exercises any functions or responsibilities in connection with the planning or carrying out of the Downtown Theatre project, will have any personal financial interest, direct or indirect, in this Grant Agreement; and the SLO REP will take appropriate steps to assure compliance. SLO REP agrees to abide by the provisions of 24 CFR 84.42 and 570.611, which require in part, that SLO REP to maintain a written code or standards of conduct that will govern the performance of its officers, employees or agents engaged in the award and adminis tration of contracts supported by Federal funds. 12. Severability If any provision of this Grant Agreement is held invalid, the remainder of the Grant Agreement will not be affected thereby and all other parts of this Grant Agreement will nevertheless remain in full force and effect. Page 178 of 1192 5 | P a g e 13. Entire Agreement This Agreement constitutes the entire agreement between CITY and SLO REP for the use of funds received under this Grant Agreement and shall supersede all prior communications and proposals, whether electronic, oral, or written between CITY and SLO REP with respect to this Grant Agreement. 14. No Agency or Employment The SLO REP is solely responsible for all activities supported by this Grant Agreement. Nothing in this Grant Agreement creates a partnership, agency, joint venture, employment, or any other type of relationship between SLO REP and CITY. SLO REP shall not represent itself as an agent of CITY for any purpose, and has no authority to bind CITY in any manner whatsoever. SLO REP and all of its agents, representatives, or participants in any manner in the performance of its obligations and duties hereunder, shall be employees, independent contractors, or volunteers solely of SLO REP. They shall not for any purpose be considered employees or agents of CITY. 15. Indemnification The SLO REP agrees, to the fullest extent permitted by law, to defend, indemnify, and hold harmless CITY its officers, directors, affiliates, employees, and agents (“City Indemnitees”), from and against any and all claims, liabilities, losses and expenses (including reasonable attorney’s fees) directly, indirectly, wholly or partially arising from or in connection with any act or omission of SLO REP, its employees or agents, in applying for, accepting, or use of the Grant Funds, or in carrying out the Downtown Theatre project as set forth. In the event the City Indemnitees are made a party to any action, lawsuit, or other adversarial proceeding arising from SLO REP’s performance under this Grant Agreement, SLO REP shall provide a defense to the City Indemnitees or at the City’s option, reimburse the City Indemnitees their costs of defense, including reasonable legal fees, incurred in defense of such claims. 16. Termination The City Manager may, within his or her reasonable discretion, initiate termination of this Grant Agreement in the event of any material breach of the terms of this Grant Agreement by SLO REP. Material breach includes breach of Sections 1-7, 9 and 15 of this Grant Agreement, but does not include minor delays in reporting or other delays in obligations set forth herein caused through no fault of SLO REP as well as administrative or clerical errors made in good faith. Upon the City Manager’s written notice of breach, SLO REP shall have forty-five (45) calendar days to cure any such breach (the “Notice of Breach”). Should SLO REP fail to cure, or provide documentation of substantial progress towards curing such breach within forty-five (45) calendar days of the date of the Notice of Breach, the City Manager shall provide written notice of termination of this Grant Agreement (the “Notice of Termination”). Said termination shall be effective thirty (30) calendar days after the City Manager mails the Notice of Termination to SLO REP. Any remaining Grant Funds in excess of then unpaid Eligible Costs, as defined in Section 2, actually incurred as of the date of notice of termination shall revert to CITY upon the effective date of termination. 17. Notices For purposes of notice under this agreement, all notices shall be considered effective upon being sent by certified mail to the following addresses: Page 179 of 1192 6 | P a g e CITY: City of San Luis Obispo 990 Palm Street San Luis Obispo, CA 93401 Attn: City Manager SLO REP: San Luis Obispo Repertory Theatre 888 Morro Street San Luis Obispo, CA 93401 Attn: Managing Artistic Director CITY OF SAN LUIS OBISPO, A MUNICIPAL CORPORATION By: Derek Johnson, City Manager SAN LUIS OBISPO REPERTORY THEATRE, A CALIFORNIA NON-PROFIT CORPORATION By: ___________ Kevin Harris, Managing Artistic Director APPROVED AS TO FORM: By: J. Christine Dietrick, City Attorney Page 180 of 1192 San Luis Obispo Repertory Theatre Challenge Grant Request • January 2022 “Books are read and movies are watched, but plays are felt. In SLO REP’s new theatre, the plays will touch your soul.” -Hႇ'DQLHOV$FWRUDQG)RXQGHURI7KH3XUSOH5RVH7KHDWUH&RPSDQ\ Page 181 of 1192 January 25, 2022 Dear Mayor Stewart and Honorable Councilmembers Christianson, Marx, Pease and Shoresman: A decade ago, San Luis Obispo Repertory Theatre (SLO REP) eagerly accepted the City’s request to raise private funds to build a new City-owned theatre on City land adjacent to the planned Palm-Nipomo parking structure. From the beginning, the parking structure and the proposed SLO REP Theatre have been inextricably linked as key components of the Downtown Concept Plan, the City’s vision to enhance downtown’s historic role as the beating heart of San Luis Obispo’s rich culture and economy. With these objectives in mind, we seek your approval of a $3.94 million challenge grant from one-time funds to assure construction of a new SLO REP Theatre. The City would own this community asset, with more than 70% of the total project financed with private funds. This textbook example of a true public-private partnership would serve many generations to come. INVESTMENT RATIONALE Aware of the many worthy demands on City resources, we offer the following rationale for making this investment: x This grant would be consistent with the Council’s Major City Goals for 2021- 23 “to engage and expand upon its community partnerships” with additional focus “on the retention of existing businesses, the recovery of arts and culture, the vitality of the downtown, and supporting underserved groups and populations.” x For a relatively small investment, the City would be able to complete a large, central piece of its Downtown Concept Plan. For perspective, our challenge grant request is equal to about 1% of the $387 million slated for City Capital Improvement Projects in 2022. x Once fully operational, the new theatre would offer 324 shows a year on 176 dates, generating an economic impact of more than $3 million annually. We conservatively project that the new venue will draw 50,000 patrons downtown each year, more than 2.5 times SLO REP’s largest annual audience to date. (Appendix A –SLO REP Economic Impact Report) x Completion of this project would enable a tripling of participants in SLO REP’s educational programming within two years. The Academy of Creative Theatre (ACT) serves children and teenagers 35 weeks a year with after- school activities, summer camps, workshops and other enriching curriculum not readily available in local schools. In our current facilities, ACT has served 300 students annually regardless of their ability to pay. Since at least 2013, ACT programs have been at capacity with long waiting lists. We have heard from dozens of parents that ACT gave their children a focus and purpose that changed their lives. Page 1Page 182 of 1192 SAN LUIS OBISPO REPERTORY THEATRE y CHALLENGE GRANT REQUEST x The Council’s Major City Goals states that all city actions “will be viewed through the lens of the City’s sustainability and DEI efforts.” Toward that goal, this project’s facilities –stages, rehearsal space and classrooms –will provide much-needed space for SLO REP and other nonprofits to present multicultural programming and other activities related to diversity, equity and inclusivity (DEI) at very low cost. x With completion of the SLO REP project, the City will own a state-of-the-art theatre, with the private sector bearing the majority of the cost. This venue will be a community asset enjoyed by hundreds of thousands of residents and visitors for generations to come. x We share the belief expressed by Resonance, the City’s revitalization and futurist consultant, that the new SLO REP Theatre will bolster San Luis Obispo’s reputation as an exciting destination. And, as Resonance noted, the new theatre will help SLO remain strong compared to its competitive cities set, all of which feature attractive small to medium-scale performance venues. x The relocation of SLO REP will make 888 Morro Street available for other civic uses. A TIMELY CATALYST We are at an opportune moment for this grant to be a most effective catalyst: x The downtown core is undergoing fundamental change. Ensuring that we have a thriving cultural district will help keep downtown’s transformation on track. SLO REP will be a major anchor. x The City has managed its resources so well throughout the pandemic that the one-time funds now available are enough to advance multiple long-lasting improvements for the community. x Groundbreaking for the garage is imminent. Construction plans for the garage and the theatre have always been inextricably linked in order to minimize costs and maximize aesthetics. x SLO REP has already raised more than half the goal initially agreed upon with the City, but several prospective donors want more assurance that success is achievable before they commit additional funds. This challenge grant would be a clear statement of City support, and would significantly boost our fundraising momentum. We are confident SLO REP can raise $10.4 million in private money, which would be more than 70% of the total project cost, currently estimated at $14.3 million.(Appendix B –Capital Campaign Gift Range Chart and Timeline) We are proud to have raised $5.6 million already. Several supporters have told us that they are especially committed to this project because they believe cultural experiences are a necessity if San Luis Obispo is to remain a vibrant community. This challenge grant, along with the City’s generous provision of a build-to-suit site, would ensure that the new SLO REP Theatre could open in 2027. Page 2Page 183 of 1192 SAN LUIS OBISPO REPERTORY THEATRE y CHALLENGE GRANT REQUEST DETERMINED TO SUCCEED In 2015, initial design plans called for a three-story, 22,000-square-foot theatre that would be owned by the City and leased to SLO REP for 40 years. It was estimated that the building would cost $8 to $10 million, paid by private funds. It would house a 200-seat mainstage theatre, an additional 100- seat “black-box theatre,”rehearsal space, set-construction space, classrooms and offices. In August 2021, an updated study estimated the project’s cost had ballooned to more than $18 million due to various delays. This price represents a per-square-foot cost that likely would set a record for downtown construction. This price is also beyond SLO REP’s fundraising capacity. In grappling with this new reality, we were determined not to abandon the project. We challenged ourselves to identify creative options that would be less expensive, yet equally impactful. SLO REP’S TWO-SITE PLAN On December 8, 2021, the Board approved a “Two-Site Plan,” estimated to cost $14.3 million. (Appendix C –Two Site Capital Campaign Budget) This plan presents a clear path toward completing an essential pillar of SLO’s cultural district at considerably less cost than $18 million. It also provides significantly more functionality and programming than the $18 million plan. Notably, it will enable SLO REP to exponentially expand its educational programming at least two years earlier than the original plan. ™SITE ONE –DOWNTOWN THEATRE Adjacent to the Palm-Nipomo parking structure, SLO REP would construct an 11,000-square- foot, single-story venue containing two performance spaces: 1. A main theatre with at least a 205-seat capacity (compared to the current 100-seat capacity) and a larger stage than the current Morro Street venue. The added stage space, and a fully outfitted lighting grid and tech booth, would give SLO REP more flexibility in its choice of shows, and enable larger casts and expanded scenic elements with state-of-the-art acoustics and lighting. 2. A “black-box theatre” for staged readings and innovative works, with seating of up to 99 seats. This flexible space will double as rehearsal space and provide opportunities for new playwrights and up-and-coming actors. Our team has been working closely with City staff, and we expect this revised design will substantially conform to the current entitlements. ™SITE TWO –3353 EMPLEO STREET On the site of the former 10,000-square-foot headquarters of People’s Self-Help Housing, SLO REP would: o House administrative offices, set-construction facilities, costume storage and activities needed to produce plays downtown. o Expand SLO REP’s Academy of Creative Theatre (ACT) educational programming almost immediately. With the additional classroom and rehearsal spaces, SLO REP could more than triple the number of participants (from 300 to 1,000) by 2024, with room to grow thereafter if demand continues on its current trajectory. Page 3Page 184 of 1192 SAN LUIS OBISPO REPERTORY THEATRE y CHALLENGE GRANT REQUEST SLO REP has entered into an agreement to acquire the Empleo site from People’s Self -Help Housing, subject to contingencies. SLO REP’s intended usage at Empleo conforms to SLO City zoning requirements, according to preliminary review by City staff. POSITIVE DONOR REACTION Since the SLO REP Board’s decision on December 8, 2021, to move forward with the Two-Site Plan, all major donors have been briefed, and all have reacted with enthusiasm. Several donors have pledged additional major gifts as a way of demonstrating their commitment to meeting the anticipated terms of a challenge grant. They see investment in SLO REP as an investment in our community’s future. As a result, the SLO REP Board remains confident in our ability to raise $10.4 million. The Board also has reviewed and reaffirmed its confidence in the staff’s projected operating plans once the project is completed.(Appendix D –SLO REP Annual Operating Budget 2027-2028) NEXT STEPS If the City Council supports this request, among the next steps will be lease and challenge grant discussions, substantial determination on the original entitlements, and corresponding revision to SLO REP’s current Exclusive Negotiating Agreement with the City. HITTING THE MARK Good actors know how to “hit their marks” –to be in the right place at the right time to deliver their lines with impact. This project hits the mark for SLO REP. Completion will be a major step toward realizing our ambitious vision to become a nationally recognized regional theatre. The project also hits the mark for the City at a time when the downtown core is undergoing fundamental change. Completion of the new SLO REP Theatre will enhance downtown SLO as a center for the community’s cultural and social life, a role deeply rooted in the City’s history and values, and reflected in several City policy documents. With more than 70% of the project’s funding coming from private donors, the City will have a community asset to be used and enjoyed for decades to come. In short, a professional performing arts organization thriving in the heart of a vibrant downtown will burnish San Luis Obispo's reputation as a great city to live, work and play. Thank you for your support and consideration. We look forward to celebrating with you in 2027. Sincerely, Pam Nichter Kevin Harris President, Board of Directors Managing Artistic Director Page 4Page 185 of 1192 APPENDIX A: SLO REP Economic Impact Report Page 5Page 186 of 1192 APPENDIX A: SLO REP Economic Impact Report San Luis Obispo Repertory Theatre’s Board of Directors is unanimously committed to raising at least $10 million to build a new performing arts venue, which will be comprised of a 200+ seat mainstage theatre and a 99-seat “black box” theatre.The Board fully appreciates the value of the City’s offer to provide a site within the proposed Palm-Nipomo-Monterey parking structure for a new theatre, and expects to conclude a mutually satisfactory lease arrangement with the City. This new theatre will mark an important milestone in SLO REP’s mission to become a nationally recognized regional theatre, producing a full season of plays on each of our two stages, effectively programming two full seasons every year of new and classic plays and musicals, alongside groundbreaking original works.In addition, our educational programming will greatly extend its reach. As the anchor to the City’s long-envisioned Cultural District, SLO REP will reinforce the perception of downtown SLO as a vibrant destination, contributing to growth in tourism and economic vitality. SLO REP’s 75-year history in the City, and its nearly three decades in the downtown core, make SLO REP an integral, historic and authentic part of downtown SLO’s character. SLO REP has steadily –and credibly –been preparing for raising these funds for more than a decade. In the past 10 years, SLO REP has undergone a significant transformation from a community volunteer theatre that teetered on the edge of fiscal failure into a fully professional theatre that has operated in the black every year, and now has almost a year’s operating funds in reserve. As a result of these efforts, SLO REP during the quiet phase of its capital campaign has raised $5.6 million in cash and pledges toward its $10.34 million capital campaign goal. Several prospective major-gift donors are in the wings, awaiting more certainty that the City will proceed with the project. We are optimistic that once the City breaks ground on the site, these donors will step forward, and SLO REP will be able to launch the public phase of the campaign with more than 65% of the target already in hand. SLO REP’s larger, state-of-the-art venue will enable a consistently higher artistic quality that will contribute to activating the downtown core by attracting new audiences –both residents and visitorValike –and by providing a viable and vibrant alternative to downtown SLO’s current entertainment offerings, dominated by restaurants and college-student bars. In its first full season of operations (2028-2029), the new SLO REP theatre will host 324 performances annually, Wednesday through Sunday. There will be additional weekday, weeknight and late-night entertainment, providing a diverse portfolio of entertainment offerings for residents and visitors aVwell as more pedestrian traffic during the day. The Academy of Creative Theatre, SLO REP’s year-round education program, will more than double in size, welcoming more than 1,000 young artists to after- school classes, summer camps, and youth productions. Page 6Page 187 of 1192 ECONOMIC IMPACT In projecting SLO REP’s economic impact, we drew from the most recent research on San Luis Obispo County arts patrons’ spending conducted by Americans for the Arts. These national and regional studiesare usually completed every five years. However, COVID has delayed the FY 2020 report, so we are relying on the FY 2015 report, as well as on our own patron data from our last full season pre-COVID (2018-19.) According to the FY 2015 report, excluding the price of admission to the event, arts and cultural audiences in SLO County spent an additional: Category of Event-Related Expenditure Resident Non-Resident Attendees Attendees Meals and Refreshments $13.86 $20.99 Souvenirs and Gifts $5.73 $3.78 Ground Transportation $1.83 $7.69 Overnight Lodging (one night only) $0.79 $32.28 Other/Miscellaneous $1.16 $2.74 Average Event-Related Spending Per Person $23.37 $67.48 Adjusting for inflation since 2015 using the latest Consumer Price Index (August 2021) rate the adjusted average event-related spending per person increases 15.4% to $26.97 for Residents, and $77.89 for Non-residents in 2021 dollars. Based on the data from SLO REP’s last full season (FY 19) the demographic breakdown of that year’s 18,397 patrons: SLO County residents: 89% Non-SLO County residents: 11% In our planned new venue (master calendar attached), SLO REP will produce 324 individual performances during our first full season (FY 29), potentially bringing 48,600 patrons to the downtown core in a 200-seat mainstage theatre, and up to 56,700 patrons in a 250-seat mainstage theatre. e Page 7Page 188 of 1192 Using the inflation-adjusted resident and non-resident patron spending averages from 2015 (adjusting for 2021), and applying a 1.7 Economic Impact Multiplier after consulting with Dr. Cyrus Ramezani, Chair of the Cal Poly Orfalea College of Business Finance Area who has conducted economic impact research on the Central Coast, SLO REP projects that the new venue will result in the following direct spending in downtown SLO: As SLO REP expands its offerings after its inaugural season, we project that the share of non-resident Satrons will increase to about 25% of our overall audience within three years, doubling the direct spending figures from non-county residents. PROJECTED PARKING REVENUE Based on: x 2021 parking structure fees x Average time spent at performance/lobby pre-show: 2.75 hrs x Average time spent at pre-show meal/drinks/downtown: 2.5 hrs x 95% capacity in venue x 2 patrons per car According to a 2014 survey of SLO REP patrons: x 67% of SLO REP audiences go to dinner/drinks before or after show (5 hrs in garage) x 28% of SLO REP audiences only attend the performance (2 hrs in garage) x 5% of SLO REP audience uses alternate transportation/free parking MAINSTAGE PARKING REVENUE: $93,493/yr, or $577 per performance. BLACK BOX PARKING REVENUE: $37,397/yr, or $230 per performance. Page 8Page 189 of 1192 EMPLOYMENT Based on our current calendars, SLO REP projects the following payroll breakdowns for our year-round Exempt and Non-Exempt employees in FY 29: F/T (Exempt) Total FTE Employee Position P/T (Non- Exempt) P/d (Non- Exempt) Total Emp. Payroll >20 hrs/wk <20 hrs/wk Artistic Director $95,000 1 Managing Director $70,000 1 Development Director $70,000 1 Development Assistant $25,000 0.5 Marketing Director $60,000 1 Education Director $60,000 1 Education Assistant/Outreach $25,000 0.5 Production Manager $60,000 1 Technical Director $60,000 1 Assistant Technical Director $12,500 0.25 Volunteer Director/House Mgr $27,500 0.75 Box Office Manager $20,000 0.5 Facilities Director $12,500 0.25 Costume Shop Coordinator $7,500 0.25 Assistant House Manager 1 $5,500 0.25 Assistant House Manager 2 $5,500 0.25 Assistant House Manager 3 $5,500 0.25 Assistant House Manager 4 $5,500 0.25 Box Office Staff 1 $4,000 0.25 Box Office Staff 2 $4,000 0.25 Scene Shop Crew 1 $10,000 0.25 Scene Shop Crew 2 $10,000 0.25 TOTALS $475,000 $97,500 $82,500 12 $655,000 Page 9Page 190 of 1192 Based on our current calendars, SLO REP projects the following payroll breakdowns for our show-specific artist contracts in FY 29: Artist Position Average # of Contracts Total Total FTE Contract Total Each Season Payroll Hours Director (Mainstage) $3,500 8 $28,000 1,200 0.58 Director (Black Box) $2,750 5 $13,750 750 0.36 Director (ACT Show) $2,800 2 $5,600 400 0.19 Director (Staged Reading) $300 5 $1,500 175 0.08 Actor (Mainstage) $2,500 50 $125,000 11,250 5.41 Actor (Black Box) $2,000 30 $60,000 6750 3.25 Musical Director $2,500 8 $20,000 400 0.19 Choreographer (Mainstage) $2,500 4 $10,000 200 0.10 Choreographer (Black Box) $2,250 2 $4,500 100 0.05 Choreographer (ACT) $1,750 1 $1,750 75 0.04 Tech Crew (Mainstage) $750 40 $30,000 5000 2.40 Tech Crew (Black Box) $500 26 $13,000 3250 1.56 Lighting Designer (Mainstage) $2,250 8 $18,000 320 0.15 Lighting Designer (Black Box) $1,500 5 $7,500 200 0.10 Lighting Designer (ACT) $750 2 $1,500 80 0.04 Costume Designer (Mainstage) $1,750 8 $14,000 1200 0.58 Costume Designer (Black Box) $1,250 5 $6,250 500 0.24 Costume Designer (ACT) $500 2 $1,000 150 0.07 Sound Designer (Mainstage) $800 8 $6,400 400 0.19 Sound Designer (Black Box) $600 5 $3,000 250 0.12 Sound Designer (ACT) $500 2 $1,000 100 0.05 Musicians (Mainstage) $1,750 5 $8,750 875 0.42 Musicians (Black Box) $1,500 3 $4,500 525 0.25 Props Design (all) $300 16 $4,800 640 0.31 TOTALS $37,550 250 $389,800 34,790 16.73 The total estimated employment impact for our 2028-29 inaugural season: Total number of positions hired: 277 Total payroll: $1,044,800 Total FTE per year: 28.73 Page 10Page 191 of 1192 DOWNTOWN CORE ACTIVATION SLO REP’s audience drawing power is often underestimated, its full impact often lost amid the fanfare accorded other performing arts events. Other arts organizations have several big events during the year that, rightfully so, command attention in the local media. SLO REP, on the other hand, provides a steadyyear-round calendar of programming. We are like the great TV show that people tune into weekly, in relatively large numbers, versus the summer blockbuster that people rush to see before it’s gone. For perspective: -In SLO REP’s current 100-seat venue, nearly 20,000 patrons buy tickets to attend SLO REP’s annual 200 performances. These totals are greater than the total audiences for San Luis Obispo Symphony, Opera SLO, Festival Mozaic, and the Civic Balletcombined. -The most popular national touring shows at the PAC rarely sell out two performances, totaling a maximum of 2,572 patrons. SLO REP’s annual gala and season musical productions regularly bring in more than 3,000 patrons over the course of the run. -In the new venue, SLO REP plans to produce 324 performances each season, Wednesday- Sunday, on 176 days of the year. These performance and audience projections do not include foot traffic from our year-round Academy of CreativeTheatre program or special, non-season events throughout the year. AN EFFICIENT CATALYST By bringing hundreds of patrons downtown on nearly half the days of the year, SLO REP provides an efficient and significant catalyst activating the downtown core. SLO REP will prove to be a bright shining beacon, attracting new visitors and residents alike to San Luis Obispo who want to experience distinctivelive performances available nowhere else in the frequency and quality than can be seen on SLO REP’s new stage. Page 11Page 192 of 1192 Master Schedule July 1, 2028-June 30, 2029 MAINSTAGE THEATRE (250 SEATS) SHOW # OF PERF TOTAL SEATS SUBSCRIPTIONS COMPS SINGLE TICKETS MAINSTAGE #1 18 4,500 1,000 200 3,300 MAINSTAGE #2 18 4,500 1,000 200 3,300 MAINSTAGE #3 18 4,500 1,000 200 3,300 HOLIDAY 29 7,250 200 7,050 GALA #1 18 4,500 200 4,300 MAINSTAGE #4 18 4,500 1,000 200 3,300 MAINSTAGE #5 18 4,500 1,000 200 3,300 GALA #2 25 6,250 200 6,050 TOTALS 162 40,500 5,000 1,600 33,900 MAINSTAGE THEATRE (200 SEATS) SHOW # OF PERF TOTAL SEATS SUBSCRIPTIONS COMPS SINGLE TICKETS MAINSTAGE #1 18 3,600 1,000 200 2,400 MAINSTAGE #2 18 3,600 1,000 200 2,400 MAINSTAGE #3 18 3,600 1,000 200 2,400 HOLIDAY 29 5,800 200 5,600 GALA #1 18 3,600 200 3,400 MAINSTAGE #4 18 3,600 1,000 200 2,400 MAINSTAGE #5 18 3,600 1,000 200 2,400 GALA #2 25 5,000 1000 200 3,800 TOTALS 162 32,400 6,000 1,600 24,800 BLACK BOX THEATRE (100 SEATS) SHOW # OF PERF TOTAL SEATS SUBSCRIPTIONS COMPS SINGLE TICKETS ACT #1 16 1,600 150 1,450 UBU #1 4 400 100 10 290 BLACK BOX #1 16 1,600 400 150 1,050 UBU #2 4 400 100 10 290 BLACK BOX #2 16 1,600 400 150 1,050 UBU #3 4 400 100 10 290 BLACK BOX #3 16 1,600 400 150 1,050 UBU #4 4 400 100 10 290 ACT #2 16 1,600 150 1,450 UBU #5 4 400 100 10 290 BLACK BOX #4 16 1,600 400 150 1,050 UBU #5 4 400 100 10 290 BLACK BOX #5 16 1,600 400 150 1,050 PIANO BAR/CAB 26 2,600 2,600 TOTALS 162 16,200 2600 1,110 9,890 Page 12Page 193 of 1192 TOTAL PERFORMANCE BREAKDOWN July 1, 2028-June 30, 2029 Total # Mainstage Performances 162 Total # Black Box Performances 162 Total # Venue Performances 324 Total # of Mainstage WEEKEND Dates 65 Total # of Mainstage WEEKDAY Dates 53 Total # of Mainstage Performance Dates 118 Total # of Black Box Weekend Dates 56 Total # of Black Box Weekday Dates 56 Total # of Black Box Performance Dates 112 Total # of Venue Performances Dates* 176 * Saturdays and Sundays have two shows scheduled (2 PM and 7 PM). There are also several dates that have two performances scheduled concurrently in both the Mainstage and Black Box Theatre. * These totals only include scheduled, ticketed performances. They do not include foot traffic and direct downtown core spending from our non- ticketedyear-round Academy of Creative Theatre program. Page 13Page 194 of 1192 The Economic Impact of Nonprofit Arts and Cultural Organizations and Their Audiences in San Luis Obispo County, CA (Fiscal Year 2015) Direct Economic Activity Arts andCultural Organizations +Arts and Cultural Audiences =Total Industry Expenditures Total Industry Expenditures $13,693,022 $14,029,567 $27,722,589 Economic Impact of Spending by Arts and Cultural Organizations and Their Audiences Total Economic Impact of Expenditures Economic Impact of Organizations +Economic Impact of Audiences =Total Economic Impact Full-Time Equivalent (FTE) Jobs Supported 543 373 916 Household Income Paid to Residents $9,527,000 $7,315,000 $16,842,000 Revenue Generated to Local Government $507,000 $594,000 $1,101,000 Revenue Generated to State Government $632,000 $1,018,000 $1,650,000 Event-Related Spending by Arts and Cultural Audiences Totaled $14 million (excluding the cost of admission) Attendance to Arts and Culture Events Resident1 Attendees +Nonresident1 Attendees =All Cultural Audiences Total Attendance to Arts and Culture Events 381,226 75,879 457,105 Percentage of Total Attendance 83.4%16.6%100.0% Average Event-Related Spending Per Person $23.37 $67.48 $30.67 Total Event-Related Expenditures $8,909,252 $5,120,315 $14,029,567 Nonprofit Arts and Cultural Event Attendees Spend an Average of $30.67 Per Person (excluding the cost of admission) Category of Event-Related Expenditure Resident1 Attendees Nonresident1 Attendees All Cultural Audiences Meals and Refreshments $13.86 $20.99 $15.04 Souvenirs and Gifts $5.73 $3.78 $5.41 Ground Transportation $1.83 $7.69 $2.80 Overnight Lodging (one night only)$0.79 $32.28 $6.00 Other/Miscellaneous $1.16 $2.74 $1.42 Average Event-Related Spending Per Person $23.37 $67.48 $30.67 Source: Arts & Economic Prosperity 5: The Economic Impact of Nonprofit Arts and Cultural Organizations and Their Audiences in San Luis Obispo County. For more information about this study or about other cultural initiatives in San Luis Obispo County, visit ARTS Obispo’s web site at www.sloartscouncil.org. Copyright 2017 byAmericans for the Arts (www.AmericansForTheArts.org). Page 14Page 195 of 1192 About This Study This Arts & Economic Prosperity 5 study was conducted by Americans for the Arts to document the economic impact of the nonprofit arts and culture industry in 341 communities and regions (113 cities, 115 counties, 81 multicity or multicounty regions, 10 states, and 12 individual arts districts)—representing all 50 U.S. states and the District of Columbia. The diverse communities range in population (1,500 to more than 4 million) and type (small rural to large urban). Project economists from the Georgia Institute of Technology customized an input-output analysis model for each participating region to provide specific and localized data on four measures of economic impact: full-time equivalent jobs, household income, and local and state government revenue. These localized models allow for the uniqueness of each local economy to be reflected in the findings. Americans for the Arts partnered with 250 local, regional, and statewide organizations that represent the 341 study regions (30 partners included multiple study regions as part of their participation).To complete this customized analysis for San Luis Obispo County, ARTS Obispo joined the study as one of the 250 partners. Surveys of Nonprofit Arts and Cultural ORGANIZATIONS Each of the 250 partner organizations identified the universe of nonprofit arts and cultural organizations that are located in its region(s) using the Urban Institute’s National Taxonomy of Exempt Entity (NTEE) coding system, a definitive classification system for nonprofit organizations recognized as tax exempt by the Internal Revenue Code. In addition, the study partners were encouraged to include other types of eligible organizations if they play a substantial role in the cultural life of the community or if their primary purpose is to promote participation in, appreciation for, and understanding of the visual, performing, folk, and literary and media arts. These include government-owned or government-operated cultural facilities and institutions; municipal arts agencies and councils; private community arts organizations; unincorporated arts groups; living collections (such as zoos, aquariums, and botanical gardens); university presenters, programs, and facilities; and arts programs that are embedded under the umbrella of a nonarts organization or facility (such as a hospital or church). In short, if it displays the characteristics of a nonprofit arts and cultural organization, it is included.For-profit businesses (e.g., Broadway, motion picture theaters) and individual artists were excluded from this study. Nationally, data was collected from a total of 14,439 organizations for this study. Response rates among all eligible organizations located in the 341 study regions was 54.0 percent, and ranged from 9.5 percent to 100 percent. Responding organizations had budgets ranging from $0 to $785 million (Smithsonian Institution). It is important to note t hat each study region’s results are based solely on the actual survey data collected. There are no estimates made to account for nonresponding organizations. Therefore, the less-than-100 percent response rates suggest an understatement of the economic impact findings in most of the individual study regions. In San Luis Obispo County, 28 of the 61 eligible nonprofit arts and cultural organizations participated in this study —an overall participation rate of 45.9 percent. A list of the participating organizations can be obtained from ARTS Obispo. Surveys of Nonprofit Arts and Cultural AUDIENCES Audience-intercept surveying, a common and accepted research method, was completed in all 341 study regions to capture information about spending by audiences at nonprofit arts and culture events. Patrons were selected randomly and asked to complete a short survey while attending an event. A total of 212,691 attendees completed the survey. The respondents provided itemized travel party expenditure data on attendance-related activities such as meals, souvenirs, transportation, and lodging. Data was collected throughout the year to guard against seasonal spikes or drop-offs in attendance, and at a broad range of events (because a night at the opera will typically yield more spending than a Saturday children’s theater production). Using total attendance data for 2015 (collected from the participating organizations), standard statistical methods were then used to derive a reliable estimate of total arts event-related expenditures by attendees in each study region. In San Luis Obispo County, a total of 918 valid audience-intercept surveys were collected from attendees to nonprofit arts and cultural performances, events, and exhibitions during 2016. Studying Economic Impact Using Input-Output Analysis To derive the most reliable economic impact data, input-output analysis was used to measure the impact of expenditures by nonprofit arts and cultural organizations and their audiences. This highly-regarded type of economic analysis has been the basis for two Nobel Prizes in economics. The models are systems of mathematical equations that combine statistical methods and economic theory in an area of study called econometrics. The analysis traces how many times a dollar is respent within the local economy before it leaves the community, and it quantifies the economic impact of each of those rounds of spending. Project economists customized an input-output model for each of the 341 participating study regions based on the local dollar flow among 533 finely detailed industries within its economy. This was accomplished by using detailed data on employment, incomes, and government revenues provided by the U.S. Department of Commerce (County Business Patterns, the Regional Economic Information System, and the Survey of State and Local Finance), state and local tax data (e.g., sales taxes, lodging tax, property taxes, income tax, and miscellaneous local option taxes), and the survey data collected from the responding arts and cultural organizations and their audiences. 1 For the purpose of this study, residents are attendees who live within San Luis ObispoCounty; nonresidents live elsewhere. A comprehensive description of the methodology used to complete the national study is available at www.AmericansForTheArts.org/EconomicImpact. Page 15Page 196 of 1192 APPENDIX B: Capital Campaign Gift Range Chart and Timeline Page 16Page 197 of 1192 /<[ kQh$DQhd].IdIgj]gs0PI<jgI P<YYI[OIg<[j.IfkIhj£<[k<gsÃÁÃà $33(1',;%&DSLWDO&DPSDLJQ*LIW5DQJH&KDUWDQG7LPHOLQH 6/25(3%RDUG*RDO0LOOLRQ *LIWV *LIW$PRXQW ,Q5DQJH &XPXODWLYH [ 3URVSHFWV1HHGHG 3URVSHFWV ,Q+DQG /HDG                                                            0LG/HYHO                                            *HQHUDO 0$1< 727$/6    Page 17 Page 198 of 1192 Updated 01/05/2022 San Luis Obispo Repertory Theatre Challenge Grant Request • January 2022 APPENDIX B: Capital Campaign Timeline Leadership Phase • Enlist Planning Committee • Case for Support • Donor Recognition Plan • Timeline & Policies • Board Approval of Plan & Policies • Hire Capital Campaign Coordinator • Solicit Board Gifts & Pledges • Establish Lead Gifts Committee • Establish Steering Committee • Engage with Potential Lead Donors • Establish Advisory Council Quiet Campaign • Cultivation & Solicitation of Major Gifts • Gain City Approval of Project --Architectural Review Committee --Cultural Heritage Committee --Planning Commission --City Council • Design/Development • Establish Advisory Council • COVID SHUTDOWN • $ RAISED DEC 2021: $5,600,000 Public Campaign • January 2024: Public Campaign Launches (80-85% of overall goal) • Campaign for broad-base gifts (online campaign to engage entire community) • Continue donor stewardshipoutreach & activities/events • Celebrate Success: Highlight major donors; stage major campaign events •35 0HGLD&DPSDLJQNLFNVRႇ • Parking Structure Complete! •$GOAL DEC 2024: $10, Grand Opening! Feb 2027: First show opens! $SU$QQRXQFHSODQVIRU¿UVW full season at the new SLO REP! 2027-2028 • 81st Season February 19, 2019: First meeting of Campaign Steering Committee July 2018: City Council approves EIR for Palm/Nipomo Parking Structure and adjacent SLO REP theatre complex February 5, 2019: City Council approves contract with Watry Design for Parking Structure design services. December 4, 2018: City Council approves SLO REP ENA Jan 25, 2018: First meeting of Planning Committee • August 19, 2019: Architectural Review Committee #1 • September 16, 2019: Architectural Review Committee #2 • September 23, 2019: Cultural Heritage Committee • October 23, 2019: SLO Planning Commission • November 12, 2019: Parking Structure & SLO REP Theatre projects APPROVED! JAN 2018–FEB 2019 • July 2020: Advisory Council established • Sept 2020: Design & Development complete. Plans submitted for full pricing study. • April 2021: New budget total per pricing study Construction & Follow Through • 100% of Campaign Funds Pledged or Received • Begin Theatre Construction! • July 2026: Farewell 888 Morro Street Celebration Event • July-December 2026: --No Shows at Morro Street --ACT Classes continue at Empleo • November-December 2026: --Complete physical transition to new space --Test equipment & systems JAN 2025–DEC 2026 Feb 2025: SLO REP vertical construction begins! JAN–JUN 2027 CELEBRATE! JAN 2024–DEC 2024MAR 2019–DEC 2021 December 2021: Empleo Property in Escrow Mar 2020-Dec 2021 COVID-19 Shut-Down Pre-Campaign Planning • Audience Survey • Preliminary Designs • Establish Campaign Task Force • Hire Campaign Consultants • Feasibility Study • Strengthen organiza- tional structure • Re-Brand as SLO REP 2012–2017 Sept 2013: 1st Campaign Donation Mar-July 2016: Feasibility Study June 2017: Re-Brand as SLO REP Jan 2024: Public &DPSDLJQ.LFN2ႇ Dec 2026: Theatre COMPLETE! JAN 2022–DEC 2023 Quiet Campaign & 2-Site Plan • Pivot to 2-Site Plan with purchase of Empleo Property • Re-energize Fundraising • Relocate ACT Program • Hire Campaign Manager • Create Campaign Video & Website • Finalize lease with City • City Construction begins on site • Corporation/Foundation Cultivation • $ GOAL DEC 2023: $8,870,000 Spring-Summer 2023: City Site Prep & Construction Dec 2024: Palm/Nipomo COMPLETE! Follow Through (continued) • Continue to CELEBRATE and thank campaign contributors • Finalize Donor recognition plaques, walls, etc. • Marketing & PR Campaign gears up for grand opening - regional and national recognition CAMPAIGN TIMELINE Page 18 Page 199 of 1192 APPENDIX C: Two-Site Capital Campaign Budget Page 19Page 200 of 1192 /<[ kQh$DQhd].IdIgj]gs0PI<jgI P<YYI[OIg<[j.IfkIhj£<[k<gsÃÁÃà $33(1',;&7ZR6LWH&DSLWDO&DPSDLJQ%XGJHW6800$5< 3$/01,32026,7( $UFKLWHFW  2WKHU&RQWUDFWRUV  &LW\)HHV3HUPLWV  &RQVWUXFWLRQ  &LW\5HTXLUHG&RQWLJHQF\)XQGV  727$/3$/01,32026,7(  (03/(2 GHWDLOVUHGDFWHGGXHWR(VFURZDJUHHPHQW 727$/(03/(26,7(  &$03$,*1(;3(16(6  3HUVRQQHO  0DUNHWLQJ  'RQRU5HFRJQLWLRQ  (YHQWV  6XSSRUW  727$/&$03$,*1(;3(16(6  727$/7:26,7(&$03$,*1*2$/  6/25(3)81'6  &,7<&+$//(1*(*5$17  Page 20Page 201 of 1192 /<[ kQh$DQhd].IdIgj]gs0PI<jgI P<YYI[OIg<[j.IfkIhj£<[k<gsÃÁÃà $33(1',;&7ZR6LWH&DSLWDO&DPSDLJQ%XGJHW'(7$,/ 3$/01,3202&2676  (03/(2&2676  &$3,7$/&$03$,*1&2676  727$/&$03$,*1*2$/  ,1.,1'         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