The URL can be used to link to this page

Home My WebLink About04-13-2022 TBID Agenda PacketCity of San Luis Obispo, Agenda, Planning Commission Agenda TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD REGULAR MEETING Wednesday, April 13, 2022 Council Hearing Room 10:00 AM 990 Palm Street Public Comment during the meeting: If you would like to provide public comment during the meeting you must attend in person. Public Comment - Public comment can be submitted in the following ways: Mail or Email Public Comment o Received by 8:00 AM on the day of meeting - Can be submitted via email to advisorybodies@slocity.org or U.S. Mail to City Clerk at: 990 Palm St., San Luis Obispo, CA 93401. o Emails sent after 8:00 AM – Can be submitted via email to advisorybodies@slocity.org and will be archived/distributed to members of the Advisory Body after the meeting. Emails will not be read aloud at the meeting. Verbal Public Comment o Received by 8:00 AM on the day of the meeting - Call (805) 781-7164; state and spell your name, the agenda item number you are calling about and leave your comment. The verbal comments must be limited to 3 minutes. All voicemails will be forwarded to Advisory Body Members and saved as Agenda Correspondence. Voicemails will not be played during the meeting. All comments submitted will be placed into the administrative record of the meeting. If you have questions, contact the office of the City Clerk at cityclerk@slocity.org or (805) 781-7100. CALL TO ORDER Chair David Smith ROLL CALL: Chair David Smith, Vice Chair John Conner and Members Stephanie Bolles, LeBren Harris, Pragna Patel-Mueller, and Natalie Ward PUBLIC COMMENT: At this time, people may address the Committee about items not on the agenda. Persons wishing to speak should come forward and state their name and address. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. Tourism Business Improvement District Board Agenda for April 13, 2022 Page 2 CONSENT ITEMS C.1 Minutes of meeting on Wednesday, March 9, 2022 and minutes of the Special Meeting on March 23, 2022 C.2 Smith Travel Report C.3 Transient Occupancy Tax (TOT) Report C.4 Chamber Public Relations Monthly Report C.5 Chamber Guest Services Monthly Report C.6 Noble Studios & DCI Marketing Monthly Report C.7 Badger Branding Organic Social Report C.8 Notice of Recruitment PRESENTATIONS 1.MARKETING SERVICES QUARTER REPORT 15 mins Representatives from Noble Studios and DCI will present the third quarter report and year- to-date results for the marketing activities for the SLO TBID. 2.PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT 10 mins Representatives from the SLO Chamber of Commerce will present the third quarter report and year-to-date results on the Public Relations and Guest Services contract activities with the SLO TBID. 3.CONTENT MARKETING QUARTER REPORT 10 mins Representatives from Badger Branding will present the third quarter report, year-to-date results for the content marketing, and organic social media activities with the SLO TBID. BUSINESS ITEMS 1.WEBSITE REDESIGN PROPOSAL 45 mins Representatives from Noble Studios will present the website audit findings, recommendations, and design proposal for the Board's review and approval. 2. FY 22-23 BUDGET DIRECTION & CONTRACT EVALUATIONS 20 mins The Board will discuss the priorities and direction for the FY 2022-23 TBID operating budget and the existing contract evaluations. TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE – Liaison Reports 2.PCC UPDATE – Meeting Minutes: March 9, 2022 Tourism Business Improvement District Board Agenda for April 13, 2022 Page 3 3. VISIT SLO CAL UPDATE – Liaison Report 4.TOURISM PROGRAM UPDATE – Staff Report ADJOURNMENT A Special Meeting of the Tourism Business Improvement District Board is scheduled for April 27, 2022 at 10:00 a.m. held at City Hall. The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Meeting audio recordings can be found at the following web address: https://opengov.slocity.org/WebLink/Browse.aspx?id=152891&dbid=0&repo=CityClerk&cr=1 DRAFT Minutes – Tourism Business Improvement District Board Meeting of 3/9/2022 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, March 9, 2022 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on March 9, 2022 at 10:03 a.m. by Chair John Conner. ROLL CALL Present: Chair John Conner, Vice Chair LeBren Harris and Members David Smith, Matthew Wilkins, Pragna Patel-Mueller and Natalie Ward Absent: Member Stephanie Bolles Staff: Tourism Manager Molly Cano and Tourism Coordinator Matt Teel PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. --End of Public Comment-- CONSENT ITEMS ACTION: MOTION BY VICE CHAIR HARRIS, SECONDED BY PATEL-MUELLER CARRIED 6- 0-1 TO APPROVE THE CONSENT AGENDA ITEMS C1 THRU C7 WITH BOARD MEMBERS BOLLES ABSENT. C.1 Minutes of Meeting on February 9 & 23, 2022 C.2 Smith Travel Report C.3 Transient Occupancy Tax (TOT) Report C.4 Chamber Public Relations Monthly Report C.5 Chamber Guest Services Monthly Report C.6 Noble Studios & DCI Marketing Monthly Report C.7 Badger Branding Organic Social Report BUSINESS ITEMS 1.NOBLE STUDIOS Q4 MEDIA PLAN & ADDITIONAL MEDIA PROPOSAL Noble Studios presented the Q4 media plan and additional media proposal to the Board for review and approval. Danni Winter from Noble Studios gave an update on current media performance, reviewed the media plan for Q4, identified new platforms to be tested, and DRAFT Minutes – Tourism Business Improvement District Board Meeting of 3/9/2022 Pg. 2 covered the proposed budget. Tourism Manager, Molly Cano provided an update on the TBID fund balance and addressed board member questions. Public Comment None. --End of Public Comment-- ACTION: MOTION BY MEMBER WILKINS SECONDED BY MEMBER SMITH CARRIED 6- 0-1 (Member Bolles was absent) to approve the Q4 media plan and the additional paid media budget available. A total of $45,000.00 will be spent from the available unallocated TBID fund balance to support the additional media budget. 2. EVENT SPONSORSHIP PROPOSALS Tourism Manager Molly Cano presented proposals from the SLO Film Festival and the Vineyard team – SLO AG Expo for event sponsorship considerations. Vice Chair Harris asked about the total budget requested. Tourism Manager Cano stated that the total budget requested for both events is $15,000.00 and that funds would be pulled from available SLO TBID fund balance. Public Comment None. --End of Public Comment-- ACTION: MOTION BY MEMBER PATEL-MUELLER SECONDED BY MEMBER WILKINS CARRIED 6-0-1 (Member Bolles was absent) to approve the spending of $5,000.00 from the available unallocated SLO TBID fund balance to sponsor the SLO Film Festival. MOTION BY VICE CHAIR HARRIS SECONDED BY MEMBER PATEL-MUELLER CARRIED 6-0-1 (Member Bolles was absent) to approve the spending of $10,000.00 from the available unallocated SLO TBID fund balance to sponsor the Sustainable AG Expo (Represented by Vineyard Team). 3. SLO TBID CHAIR & VICE CHAIR APPOINTMENTS Tourism Manager Molly Cano reviewed San Luis Obispo City bi-laws, SLO TBID Board term conditions, and Board Chair and Vice Chair role responsibilities. Member David smith asked Chair John Conner about the time commitment required. Chair John conner elaborated on the time commitment and Tourism Manager Cano provided insight on the essential requirements. Public Comment None. --End of Public Comment-- ACTION: VICE CHAIR HARRIS NOMINATED MEMBER DAVID SMITH FOR THE POSITON OF BOARD CHAIR. BOARD CHAIR CONNER SECONDED THE NOMINATION. MOTION BY VICE CHAIR HARRIS SECONDED BY MEMBER PATEL-MUELLER CARRIED 6-0-1 (Member Bolles was absent) to appoint Member Smith as the new SLO TBID Board Chair and Boar Chair Conner as the new Vice Chair, effective April 2022. TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE – The Board discussed hotel activities. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 3/9/2022 Pg. 3 2. PCC UPDATE – John Conner provided an update on the Meeting Minutes from the PCC meeting on February 9, 2022. 3. VISIT SLO CAL UPDATE – Board Member Wilkins provided an update. 4. TOURISM PROGRAM UPDATE – Tourism Manager Cano and Tourism Coordinator Teel provided current project updates. ADJOURNMENT The meeting was adjourned at 11:32 a.m. The next Tourism Business Improvement District Board Special meeting is scheduled for March 23, 2022 at 10:00 a.m. held at City Hall. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XX DRAFT Minutes – Tourism Business Improvement District Board Meeting of 3/23/2022 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, March 23, 2022 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER The special meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on March 23, 2022 at 10:03 a.m. by Vice Chair Harris. ROLL CALL Present: Vice Chair LeBren Harris and Members David Smith and Pragna Patel-Mueller (Joined meeting at 10:20 a.m.) Absent: Chair John Conner and Members Stephanie Bolles, Matthew Wilkins, and Natalie Ward Staff: Tourism Manager Molly Cano and Tourism Coordinator Matt Teel PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. --End of Public Comment-- BUSINESS ITEMS 1. SLO TBID FY22-24 MARKETING & BUSINESS PLAN DEVELOPMENT Staff and agency team lead the Board through the consideration process for the development of the two-year SLO TBID Marketing and Business Plan. Tourism Manager Cano began the presentation by covering the status of the current SLO TBID marketing and business plan, the recommendation for a two-year plan, and the timeline for plan development. Contractors from Noble Studios reviewed topics such as, SLO TBID strategic direction, brand research findings, and current travel trends. Tourism Manager Cano and contractors from Noble Studios reviewed brand campaign objectives, campaign creative direction, findings from the current campaign, ideas for the FY22-24 Marketing and Business Plan Direction, promotional campaign direction, and sustainable SLO strategic initiatives. Contractors from Noble Studios and the San Luis Obispo Chamber of Commerce reviewed current website, SEO, blog, email, PR initiatives and presented plans for FY22-24 and the planned Visitslo.com website redesign. Contractors from Badger Branding presented current organic social media performance metrics, key findings and plans for FY22-24. Tourism Manager Cano gave an update on current strategic partnerships, findings from specific partnerships, and plans to explore new local opportunities. Tourism Manager Cano also reviewed constituent relations, SLO Chamber of Commerce guest services, events and trade show findings along with plans for FY22-24. The board discussed ideas related to the FY22-24 Marketing & Business Plan development such as content strategy, PR efforts, email marketing, constituent website performance, paid advertising, and marketing performance benchmarks. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 3/23/2022 Pg. 2 Public Comment None. --End of Public Comment-- ACTION: None. ADJOURNMENT The meeting was adjourned at 12:09 p.m. The next Tourism Business Improvement District Board Regular meeting is scheduled for April 13, 2022 at 10:00 a.m. held at the Hampton Inn located at 1530 Calle Joaquin, San Luis Obispo, CA 93405. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XX Report to City of SLO – TBID and PCC Public Relations Contract March 2022 PR ACTIVITY Implementation/Proactive Work Drafted ‘Meet Your Neighborhood Female Entrepreneur’ Q&A for VisitSLO.com Assisted in hosting DCI immersion visit Assisted in hosting Noble immersion visit Continued working with Verdin on Support Local Campaign and implementation Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Gathered SLO Do Co. images for Fodor's article Connected Old SLO BBQ for interview with AAA's The Extra Mile (DCI connection) Met with Jefferson Graham for his PhotoWalks TV series and connected him with local photographer, Renoda Campbell Responded to inquiry from blogger Ken Edmonds of Traveling with a Chair Continued working with Kimberly Daugherty's team on influencer visit Partnerships Continued planning Arts + Culture FAM with Hotel San Luis Obispo & SLOMA Continued planning Sustainable SLO FAM media visit with DCI In partnership with DCI, hosted Anna Haines's media visit on assignment for Forbes Pitched Spring 2022 events to CCTC Pitched "The MidWeekend Promotion", "Locals Spotlight" and "Undiscovered Food Scenes" story ideas to Visit California PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF FOOD, WINE, TRAVEL MAGAZINE Finding Synchronicity in San Luis Obispo and Arroyo Grande 1,000.00 -Beer/Wine Media hosting THE MONTECITO JOURNAL Going SLO in Spring 94,000.00 -Cultural Media hosting SOCAL RESTAURANT SHOW Show 465, March 12, 2022: Chef Nicola Allegretta, Proprietor, Mistura Restaurant, San Luis Obispo Part One 1,000.00 -Culinary Media hosting SOCAL RESTAURANT SHOW Show 465, March 12, 2022: Chef Nicola Allegretta, Proprietor, Mistura Restaurant, San Luis Obispo Part Two 1,000.00 -Culinary Media hosting SOCAL RESTAURANT SHOW Show 465, March 12, 2022: Leann Standish, Executive Director, The San Luis Obispo Museum of Art 1,000.00 -Cultural Media hosting SOCAL RESTAURANT SHOW Show 464, March 5, 2022: Sean Nolan, General Manager, Apple Farm Inn & Restaurant, San Luis Obispo 1,000.00 -Culinary Media hosting FODOR'S 50 Places Across North America Where You Can Find Pantone’s 2022 Color of the Year 517,500 $403.20 Culinary Responsive lead VISIT CALIFORNIA The Face of Innovation in California 1,000.00 -Cal Poly Partnership pitching GLOBAL TRAVELER Enjoy a Two-Night Trip to San Luis Obispo, Receive $100 in Gift Cards 4,000 -Support Local DCI pitching KIRSTEN ALANA San Luis Obispo and the Keys for Trees Program 100 -Sustainability DCI pitching SF CHRONICLE The SLO Coast AVA, California’s most coastal wine-growing region, has officially arrived 2,200,000.00 $1,767.17 Beer/Wine SF CHRONICLE The best California Chardonnays for $20 or less 2,200,000.00 $1,767.17 Beer/Wine TRAVEL + LEISURE INDIA 25 Best Girls’ Weekend Getaways Around The World 12,000.00 -Cultural MONEY TALKS NEWS 7 of the Best Places for Retiring in California 293,100.00 $67.42 Cultural SPIRITED ZINE California Adds New Wine Region, SLO Coast 560,900.00 $451.49 Beer/Wine TRAVEL PULSE The Best Small Cities for a Weekend Getaway 67,400,000.00 $15,500.00 Family WINE ENTHUSIAST San Luis Obispo Coast, California’s Newest AVA, Approved 306,000.00 $70.36 Beer/Wine SANTA BARBARA INDEPENDENT Michelin-Approved Cuisine at Ox + Anchor in San Luis Obispo 88,100.00 $1,500.00 Culinary LOVE EXPLORING Scenic train journeys you can do on a budget 67,200,000.00 $15,400.00 Sustainability GOOD GRIT MAG Here Not There 25,000.00 -Cultural VISIT CALIFORNIA 16 California Deals for Spring 2022 1,000.00 -Cultural SAMANTHA BROWN'S PLACES TO LOVE5 GREAT IDEAS FOR FAMILY SPRING BREAK --Family NEW TIMES At Her Table's SLO County Women's Restaurant Week celebrates women in the food and beverage industry 96,200.00 $22.13 Culinary KSBY At Her Table SLO celebrates Women's Week 281,900.00 $64.84 Culinary KCBX "At Her Table" celebrates women-owned eateries in SLO County 7,000.00 $1.68 Culinary NEW TIMES SLO Rep and TMHA co-host production of Every Brilliant Thing 41,000.00 $9.32 Cultural CALIFORNIA CLASSICAL KUSC Play On, California!23,000.00 $5.28 Cultural TOTALS 27 141,356,800.00 $37,030.06 TOTAL YTD 168 2,404,690,181.00 $726,592.51 195 2,546,046,981.00 $763,622.57 Report to City of SLO – TBID Guest Services Contract March 2022 Response to TBID Advertising Week 1 Week 2 Week 3 Week 4 Mar. 2021 Mar. 2022 Calls to 1-877-SLO-TOWN 41 42 34 36 166 153 Hotel Availability Tracker Week 1 Week 2 Week 3 Week 4 Mar. 2021 Mar. 2022 Email Response 24 24 23 25 81 96 Phone Calls to Hotels 82 81 77 92 316 332 Hotel Referrals Week 1 Week 2 Week 3 Week 4 Mar. 2021 Mar. 2022 Visitors Served (walk-ins) 1,299 1,332 1,535 1,733 5,507 5,899 Guests Served (via phone and digitally) 547 404 458 388 2,365 1,797 Hotel Rooms Referred 432 401 380 413 1,725 1,626 Agency Report · March 2022 SLO-TBID 2 Agency Report March Activity & Performance What’s Ahead: ● Quarterly Marketing Plan FY21-22: Copy of April-June Mkt Plan FY21-22_SLO TBID Paid Media Paid search drove 34,509 impressions, 5,702 clicks (a 8% increase PoP), a 16.52% CTR and 6,064 sessions (1% increase PoP) while driving 39 Book Now Conversions, 321 hotel referrals and 14 homestay referrals at the same cost. Paid social drove 1,252,903 impressions, 304,258 users reached and 11,566 clicks across Facebook, Instagram and Pinterest with a 1.04% CTR for FB/Insta (a 5% increase PoP) and .34% on Pinterest for 4,055 sessions while driving 1 Book Now Conversions and 18 hotel referrals at a 1% increase in cost. Display drove 820,818 impressions, 3,724 clicks, a .45% CTR (a 11% increase PoP) and 3,700 sessions while driving 6 hotel referrals at a 3% decrease in cost. Discovery drove 306,090 impressions, 4,395 clicks, a 1.44% CTR (a 27% increase PoP) and 1,047 sessions while driving 1 Book Now Conversion and 8 hotel referrals at a 10% increase in cost. Video drove 134,441 impressions, 21,605 views, a .68% CTR (a 50% increase PoP) and 727 sessions while driving 1 hotel referral at the same cost. ● Proactively monitored and optimized paid media placements ($35,561.22 spend) ● Monitored TripAdvisor Placement ● Monitored and Paused Midweekend Campaigns ● Coordinated CTV and TikTok Placements Email Marketing In March, we sent two emails: 1) newsletter in promotion of spring activities and things to do plus the MidWeekend campaign and 2) a promotional email for the MidWeekend AmTrak partnership sent to people who had opened the previous 2 SLO email campaigns. 3 Email 1 performed on par with what we’ve seen for the last year with a 1.8% click rate. The second email had nearly double that click rate at 3.4%, due to the audience segmentation. We currently have a hypothesis that our audience engages most with event-related and deals- related content vs. general things to do and travel inspiration. As much as possible, we’ll center our subject lines and primary CTAs to the most timely actions a person can take. Search Engine Optimization (SEO) & Content Creation Organic search traffic increased period-over-period by 3% and increased 99% year-over-year. Organic hotel partner referrals increased 113% (299 vs 140), Book Now increased 519% (99 vs 16) and Homestay referrals decreased 72% (6 vs 22) year-over-year (March 1 - 31, 2022 vs March 1 - 31, 2021). We saw a 1% decrease in Avg Session Duration, a 1% decrease in bounce rate and a 1% increase in pages per session PoP and 99% increase in sessions, a 1% decrease in bounce rate, 4% decrease in pages/session and a 1% increase in avg. session duration YoY for organic search. Overall page 1 keyword rankings on the search engine results page increased 7% in March, compared to the previous period. In March, we saw additional positive PoP growth for many of the pages we have optimized including: a 26% increase to Sunset Drive In, a 19% increase to Biking, 37% increase to Train to SLO, a 17% increase to Breweries, a 23% increase to Where to Stay, and 4% increase to Pet Friendly Hotel. ● SEO Optimizations created: ○ Page Optimization: Hotels ○ Page Optimization: Bus to SLO ● Page Implementations Blog Posts (2 per month) Completed: ● Blog #1: Hike, Ride and SLO Down to Smell the Flowers ● Blog #2: Spring Into These SLO Fun Events Website The website saw a 4% decrease in sessions period-over-period (March 1 - 31, 2022 vs January 29 - February 28, 2022) and a 8% increase YoY; for a total of 47,627 sessions and 39,308 new users in March. From an engagement perspective, bounce rate and pages/session were steady and average session duration increased by 1% PoP. ● Monthly Web Maintenance Items ○ WordPress and Plugin Updates 4 ○ Fixed content positioning in the mobile footer ○ Update to COVID banner text ○ MidWeekend: Updated homepage hero and removed landing page PR, Media, And Influencer Relations Proactive Pitch Development: ● Sustainable Program Campaign Promotion (In Progress) ● Taste of SLO (From Organic Waste to Energy) (In Progress) ● What’s New in 2022/Why visit SLO in 2022 (In Progress) ● SLO restaurant Month pitching (Completed) ● Black History Month Pitching (Completed) ● Road Trip Travel Destination Pitching (In Progress) ● Women in SLO - Women’s History Month (Completed) ● Group Sustainability FAM outreach (Completed) ● Arbor Day - Keys for Trees (In Progress) Ongoing Media Conversations: ● AAA Magazine, Theresa Medoff, Destinations with leading-edge sustainability practices ● AAA The Extra Mile, Sucheta Rawal, How to Pair Beer with BBQ this Summer ● Hotels Above Par, Carrie Bell, BLUE for Color Series ● Koa Blog, Katie Jackson, Most Photogenic Places in the US ● Metro, Tamara Hinson, Sustainability Initiative ● PopNet, Rob Boirun, Roundup of the Best Botanical Gardens in the USA ● The Hotel Guide, Edward Leos, Great Family Travel Destinations and Summer Travel ● Time Magazine, Brekke Fletcher, 2022 List of World's Greatest Places ● TripSavvy, Holly Johnson, Best Family-Friendly Hotels in CA ● VinePair, Sarah Kuta, Wineries with unique sustainability practices ● Wine Enthusiast, Amy Beth Wright, Vineyards with Guest Residences Hosted Media Visit or Influencer Partnerships (6-9 visits/partnerships in 2021-22) ● Individual Media Visits: ○ Anna Haines: Freelance, Forbes, AFAR, Sustainability Initiative & Wellness Experiences (Feb 28-March 3) ○ Lindsay Myers, Get Lost with Lindsay (April 18 - 22) ● Group Press Trip April 2022 - Media Attendees ○ Brandon Withrow – The Daily Beast ○ Laurie Biratti - Travel Pulse ○ Carol McPherson, Smart Traveler ○ Cindy Ladage, TravelAwaits 5 ○ DeAnna Taylor, Travel Noire ● Digital Influencers ○ Developed Most Wanted Influencer List for approval; revised strategy ○ DCI confirmed direction from SLO TBID; conducted outreach to check interest, availability and proposals, Presented 5 digital influencer partnerships to date. Completed: ● Francesca Murray – One Girl, One World (Nov. 2-5) Canceled/Declined Partnerships: ● Hetal Vasavada – MilkAndCardomom ● Amber Mamian – Global_munchkins ● Danielle Schaffer – CityGirlGoneMom ● Stacey Freeman – Poshinprogress (Dec. 19-21) DCI’s All Client Pitch Initiative Proposed: (4-6 pitches throughout 2021-22) Progress: 5 completed - Fall Destinations, September 2021; Halloween Fun, October 2021; Holiday Fun, November 2021, National Beer Day, March 2022; Earth Day, Sustainability, March/April 2022 DCI 2021-22 SLO Coverage Grid: ● https://docs.google.com/spreadsheets/d/14yqVCn3Ee--W9-pX- xfqPZsidrKOrNJ2J7z4RtSXL00/edit?usp=sharing MARCH 2022 Organic Social Report Date: 4/5/22 Page Fans: 96,836 ( .1%) Organic Impressions: 41,501 ( 34%) Total Engagements: 18,229 ( 15%) FACEBOOK Top Posts: Followers: 22,397 ( .5%) Total Posts: 17 Total Impressions:470,249 ( 49%) (includes both organic & paid) Total stories: 51 Average Reach per Story: 419 Total Engagements: 3,900 ( 16%) INSTAGRAM Top Posts: WHAT WE WORKED ON THIS MONTH: - Created 4 Reels - Continued to promote MidWeekend through end of the month - Weekend Plans in SLO Stories - Interactive Stories: Who Brewed That? - Updated March Events Highlight - Got LinkedIn account up and running with several posts - Created 2 Crowdriff Network Stories: Discover the Art & Culture of SLO + 7 Things to do in SLO - Discover the Art & Culture of SLO story shout-out in VisitCA email for number of views APRIL FOCUS: - Cal Poly Giveaway Promotion - Promotion of Pride ticket giveaway - Continue to post engaging stories - Continue Reel creations each week - New Story Network Stories - Post frequently to LinkedIn NOTICE OF RECRUITMENT CITY OF SAN LUIS OBISPO TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD NOTICE IS HEREBY GIVEN that an unscheduled vacancy exists on the Tourism Business Improvement District Board (TBID) for a term to expire on March 31, 2025. The TBID Board advises the Council in the administration and use of the TBID assessment funds. The Board recommends projects to promote tourism to the City of San Luis Obispo to benefit directly the City’s lodging industry. All applicants and members must be operators of hotels within the district or employed by the operator of such hotel. Meetings are held on the second Wednesday of each month at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, California. If you are a member of the San Luis Obispo City lodging industry and a registered voter, you are encouraged to apply. Applications may be submitted online on the City’s website at www.slocity.org/volunteer. STATE OF CALIFORNIA ) COUNTY OF SAN LUIS OBISPO ) SS. CITY Of SAN LUIS OBISPO ) I declare under the penalty of perjury that this notice was posted on the bulletin board outside City Hall, 990 Palm Street, San Luis Obispo, California and on the City’s website www.slocity.org on March 30, 2022. _____________________________________ Kevin Christian Deputy City Clerk City of San Luis Obispo Keep posted until position is filled DRAFT Minutes – Promotional Coordinating Committee Meeting of March 9, 2022 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, March 9, 2022 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, March 9, 2022 at 5:33 p.m., by Chair Thomas. ROLL CALL Present: Chair John Thomas, Vice Chair Samantha Welch and Committee Members, John Conner, Maureen Forsberg, Lori Lerian, Anni Wang, and Robin Wolf Absent: None Staff: Tourism Manager Molly Cano and City Clerk Teresa Purrington PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY COMMITTEE MEMBER LERIAN, SECONDED BY VICE CHAIR WOLF, CARRIED 7-0 to approve the Consent Agenda items 1 thru 7. C.1 Minutes of the Meeting on February 9, 2022 C.2 2021-22 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitor Center Report C.5 SLO Chamber GIA Support Report C.6 TOT Report C.7 Modified GIA Program: Grant Recommendation Report DRAFT Minutes – Promotional Coordinating Committee Meeting of March 9, 2022 Page 2 PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Jacqui Clark-Charlesworth, SLO Chamber presented the report on the public relations activities for the month. Public Comment None --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. PUBLIC ART PROMOTIONAL PLAN INTAKE SESSION Ashlee Akers of Verdin Marketing led the committee through an intake session for the development of a Public Art Promotional Plan. Public Comment Dusty Colyer-Worth Jacqui Clark Charlesworth --End of Public Comment-- ACTION: Committee provided feedback no direct action taken. 2. FY 22-23 COMMUNITY PROMOTIONS PLANNING PROCESS Tourism Manager Molly Cano presented the suggested FY 22-23 planning process for the development of the committee’s year-two program and budget priorities and allocations for the PCC to review and discuss. Public Comment None --End of Public Comment-- ACTION: No Action Taken DRAFT Minutes – Promotional Coordinating Committee Meeting of March 9, 2022 Page 3 3. CHAIR & VICE CHAIR APPOINTMENTS The committee will appoint the PCC Chair and Vice Chair with appointment terms commencing in April 2022 through March 2023. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER WOLF, SECONDED BY COMMITTEE MEMBER FORSBERG, CARRIED 7-0 to reappoint Chair Thomas and Vice Chair Welch. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT – Member Forsberg attended a ribbon cutting for At Her Table 2. COMMITTEE OUTREACH UPDATE – None. 3. TBID BOARD REPORT – TBID Meeting Minutes: March 9, 2022 TBID Chair John Conner provided a brief overview of the TBID Board Meeting. 4. TOURISM PROGRAM UPDATE Tourism Manager Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 7:27 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, April 13, 2022 at 5:30 p.m. at City Hall 990 Palm Street. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2022