HomeMy WebLinkAbout03-09-2022 TBID MinutesDRAFT Minutes – Tourism Business Improvement District Board Meeting of 3/9/2022 Pg. 1
Minutes - DRAFT
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, March 9, 2022
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was
called to order on March 9, 2022 at 10:03 a.m. by Chair John Conner.
ROLL CALL
Present: Chair John Conner, Vice Chair LeBren Harris and Members David Smith, Matthew
Wilkins, Pragna Patel-Mueller and Natalie Ward
Absent: Member Stephanie Bolles
Staff: Tourism Manager Molly Cano and Tourism Coordinator Matt Teel
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
--End of Public Comment--
CONSENT ITEMS
ACTION: MOTION BY VICE CHAIR HARRIS, SECONDED BY PATEL-MUELLER CARRIED 6-
0-1 TO APPROVE THE CONSENT AGENDA ITEMS C1 THRU C7 WITH BOARD MEMBERS
BOLLES ABSENT.
C.1 Minutes of Meeting on February 9 & 23, 2022
C.2 Smith Travel Report
C.3 Transient Occupancy Tax (TOT) Report
C.4 Chamber Public Relations Monthly Report
C.5 Chamber Guest Services Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
C.7 Badger Branding Organic Social Report
BUSINESS ITEMS
1.NOBLE STUDIOS Q4 MEDIA PLAN & ADDITIONAL MEDIA PROPOSAL
Noble Studios presented the Q4 media plan and additional media proposal to the Board for
review and approval. Danni Winter from Noble Studios gave an update on current media
performance, reviewed the media plan for Q4, identified new platforms to be tested, and
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 3/9/2022 Pg. 2
covered the proposed budget. Tourism Manager, Molly Cano provided an update on the
TBID fund balance and addressed board member questions.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY MEMBER WILKINS SECONDED BY MEMBER SMITH CARRIED 6-
0-1 (Member Bolles was absent) to approve the Q4 media plan and the additional paid
media budget available. A total of $45,000.00 will be spent from the available unallocated
TBID fund balance to support the additional media budget.
2.EVENT SPONSORSHIP PROPOSALS
Tourism Manager Molly Cano presented proposals from the SLO Film Festival and the
Vineyard team – SLO AG Expo for event sponsorship considerations. Vice Chair Harris
asked about the total budget requested. Tourism Manager Cano stated that the total budget
requested for both events is $15,000.00 and that funds would be pulled from available SLO
TBID fund balance.
Public Comment
None.
--End of Public Comment--
ACTION: MOTION BY MEMBER PATEL-MUELLER SECONDED BY MEMBER WILKINS
CARRIED 6-0-1 (Member Bolles was absent) to approve the spending of $5,000.00 from the
available unallocated SLO TBID fund balance to sponsor the SLO Film Festival.
MOTION BY VICE CHAIR HARRIS SECONDED BY MEMBER PATEL-MUELLER
CARRIED 6-0-1 (Member Bolles was absent) to approve the spending of $10,000.00 from
the available unallocated SLO TBID fund balance to sponsor the Sustainable AG Expo
(Represented by Vineyard Team).
3.SLO TBID CHAIR & VICE CHAIR APPOINTMENTS
Tourism Manager Molly Cano reviewed San Luis Obispo City bi-laws, SLO TBID Board term
conditions, and Board Chair and Vice Chair role responsibilities. Member David smith asked
Chair John Conner about the time commitment required. Chair John conner elaborated on
the time commitment and Tourism Manager Cano provided insight on the essential
requirements.
Public Comment
None.
--End of Public Comment--
ACTION: VICE CHAIR HARRIS NOMINATED MEMBER DAVID SMITH FOR THE
POSITON OF BOARD CHAIR. BOARD CHAIR CONNER SECONDED THE NOMINATION.
MOTION BY VICE CHAIR HARRIS SECONDED BY MEMBER PATEL-MUELLER
CARRIED 6-0-1 (Member Bolles was absent) to appoint Member Smith as the new SLO
TBID Board Chair and Boar Chair Conner as the new Vice Chair, effective April 2022.
TBID LIAISON REPORTS AND COMMUNICATION
1.HOTELIER UPDATE – The Board discussed hotel activities.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 3/9/2022 Pg. 3
2.PCC UPDATE – John Conner provided an update on the Meeting Minutes from the PCC
meeting on February 9, 2022.
3.VISIT SLO CAL UPDATE – Board Member Wilkins provided an update.
4.TOURISM PROGRAM UPDATE – Tourism Manager Cano and Tourism Coordinator Teel
provided current project updates.
ADJOURNMENT
The meeting was adjourned at 11:32 a.m. The next Tourism Business Improvement District Board
Special meeting is scheduled for March 23, 2022 at 10:00 a.m. held at City Hall.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 5/25/22