HomeMy WebLinkAbout03-23-2022 TBID MinutesDRAFT Minutes – Tourism Business Improvement District Board Meeting of 3/23/2022 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, March 23, 2022
Special Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The special meeting of the San Luis Obispo Tourism Business Improvement District Board was
called to order on March 23, 2022 at 10:03 a.m. by Vice Chair Harris.
ROLL CALL
Present: Vice Chair LeBren Harris and Members David Smith and Pragna Patel-Mueller
(Joined meeting at 10:20 a.m.)
Absent: Chair John Conner and Members Stephanie Bolles, Matthew Wilkins, and Natalie
Ward
Staff: Tourism Manager Molly Cano and Tourism Coordinator Matt Teel
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
--End of Public Comment--
BUSINESS ITEMS
1.SLO TBID FY22-24 MARKETING & BUSINESS PLAN DEVELOPMENT
Staff and agency team lead the Board through the consideration process for the
development of the two-year SLO TBID Marketing and Business Plan. Tourism Manager
Cano began the presentation by covering the status of the current SLO TBID marketing and
business plan, the recommendation for a two-year plan, and the timeline for plan
development. Contractors from Noble Studios reviewed topics such as, SLO TBID strategic
direction, brand research findings, and current travel trends. Tourism Manager Cano and
contractors from Noble Studios reviewed brand campaign objectives, campaign creative
direction, findings from the current campaign, ideas for the FY22-24 Marketing and Business
Plan Direction, promotional campaign direction, and sustainable SLO strategic initiatives.
Contractors from Noble Studios and the San Luis Obispo Chamber of Commerce reviewed
current website, SEO, blog, email, PR initiatives and presented plans for FY22-24 and the
planned Visitslo.com website redesign. Contractors from Badger Branding presented current
organic social media performance metrics, key findings and plans for FY22-24. Tourism
Manager Cano gave an update on current strategic partnerships, findings from specific
partnerships, and plans to explore new local opportunities. Tourism Manager Cano also
reviewed constituent relations, SLO Chamber of Commerce guest services, events and
trade show findings along with plans for FY22-24. The board discussed ideas related to the
FY22-24 Marketing & Business Plan development such as content strategy, PR efforts,
email marketing, constituent website performance, paid advertising, and marketing
performance benchmarks.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 3/23/2022 Pg. 2
Public Comment
None.
--End of Public Comment--
ACTION: None.
ADJOURNMENT
The meeting was adjourned at 12:09 p.m. The next Tourism Business Improvement District
Board Regular meeting is scheduled for April 13, 2022 at 10:00 a.m. held at City Hall.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 5/25/22