HomeMy WebLinkAbout04-13-2022 TBID MinutesDRAFT Minutes – Tourism Business Improvement District Board Meeting of 3/9/2022 Pg. 1
Minutes - DRAFT
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, April 13, 2022
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was
called to order on April 13, 2022 at 10:05 a.m. by Chair David Smith.
ROLL CALL
Present: Chair David Smith and Vice Chair LeBren Harris
Absent: Member Stephanie Bolles, Natalie Ward, and Pragna Patel-Mueller
Staff: Tourism Manager Molly Cano and Tourism Coordinator Matt Teel
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
--End of Public Comment--
CONSENT ITEMS
ACTION: THE CONSENT AGENDA ITEMS C1 THRU C7 COULD NOT BE APPROVED DUE
TO LACK OF TBID BOARD MEMBER QUORUM. CHAIR DAVID SMITH TABLED CONSENT
ITEM APPROVAL.
C.1 Minutes of Meeting on March 9 & 23, 2022
C.2 Smith Travel Report
C.3 Transient Occupancy Tax (TOT) Report
C.4 Chamber Public Relations Monthly Report
C.5 Chamber Guest Services Monthly Report
C.6 Noble Studios & DCI Marketing Monthly Report
C.7 Badger Branding Organic Social Report
PRESENTATIONS
1.MARKETING SERVICES QUARTER REPORT
Representatives from Noble Studios and DCI presented the third quarter report and year-to-
date results for the marketing activities for the SLO TBID.
Public Comment
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 4/13/2022 Pg. 2
None.
--End of Public Comment--
ACTION: None.
2.PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT
Representatives from the SLO Chamber of Commerce presented the third quarter report
and year-to-date results on the Public Relations and Guest Services contract activities with
the SLO TBID.
Public Comment
None.
--End of Public Comment--
ACTION: None.
3.CONTENT MARKETING QUARTER REPORT
Representatives from Badger Branding presented the third quarter report, year-to-date
results for the content marketing, and organic social media activities with the SLO TBID.
Public Comment
None.
--End of Public Comment--
ACTION: None.
BUSINESS ITEMS
1.WEBSITE REDESIGN PROPOSAL
Chair David Smith tabled this business item due to lack of TBID member quorum.
Representatives from Noble Studios will present the website proposal in the next meeting of
the SLO TBID Board.
Public Comment
None.
--End of Public Comment--
ACTION: None.
2.FY 22-23 BUDGET DIRECTION & CONTRACT EVALUATIONS
Tourism Manager Cano reviewed the process for the planning of the FY 2022-23 TBID
operating budget and the requirements for completing contract evaluations.
Public Comment
None.
--End of Public Comment--
ACTION: None.
TBID LIAISON REPORTS AND COMMUNICATION
1.HOTELIER UPDATE – The Board discussed hotel activities.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 4/13/2022 Pg. 3
2.PCC UPDATE – Tourism Manager Cano provided an update on the Meeting Minutes from the
PCC meeting on March 9, 2022.
3. VISIT SLO CAL UPDATE – Tourism Manager Cano provided an update.
4.TOURISM PROGRAM UPDATE – Tourism Manager Cano provided current project updates.
ADJOURNMENT
The meeting was adjourned at 11:34 a.m. The next Tourism Business Improvement District Board
Special meeting is scheduled for april 27, 2022 at 10:00 a.m. held at the Hampton Inn SLO (1530
Calle Joaquin, San Luis Obispo, CA 93405).
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 5/25/22