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Home My WebLink About07-27-2022 TBID Agenda Packet - Special Meeting - AmendedCity of San Luis Obispo, Agenda, Planning Commission Agenda TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD SPECIAL MEETING AMENDED AGENDA POSTED - 7/26/2022 Wednesday, July 27, 2022 Council Hearing Room 10:00 AM 990 Palm Street BOARD MEMBER KELLER WILL PARTICIPATE REMOTELY FROM 2602 SILVERWOOD WAY, PASO ROBLES Public Comment during the meeting: If you would like to provide public comment during the meeting, you must attend in person. Public Comment - Public comment can be submitted in the following ways:  Mail or Email Public Comment o Received by 8:00 AM on the day of meeting - Can be submitted via email to advisorybodies@slocity.org or U.S. Mail to City Clerk at: 990 Palm St., San Luis Obispo, CA 93401. o Emails sent after 8:00 AM – Can be submitted via email to advisorybodies@slocity.org and will be archived/distributed to members of the Advisory Body after the meeting. Emails will not be read aloud at the meeting.  Verbal Public Comment o Received by 8:00 AM on the day of the meeting - Call (805) 781-7164; state and spell your name, the agenda item number you are calling about and leave your comment. The verbal comments must be limited to 3 minutes. All voicemails will be forwarded to Advisory Body Members and saved as Agenda Correspondence. Voicemails will not be played during the meeting. All comments submitted will be placed into the administrative record of the meeting. If you have questions, contact the office of the City Clerk at cityclerk@slocity.org or (805) 781-7100. CALL TO ORDER Vice Chair Clint Pearce ROLL CALL: Vice Chair Clint Pearce, Members LeBren Harris, Pragna Patel-Mueller, Lori Keller, and Megan Taylor PUBLIC COMMENT: At this time, people may address the Committee about items on the agenda. Public comment about items not on the agenda will not be received. Persons wishing to speak should come forward and state their name and address. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. Tourism Business Improvement District Board Agenda for July 27, 2022 Page 2 APPOINTMENT - OATH OF OFFICE Megan Taylor, appointed by the City Council on June 21, 2022, will take the oath of office to serve on the TBID Board. CONSENT ITEMS C.1 Minutes of the Special Meeting on Thursday, June 9, 2022 and minutes of the Special Meeting on June 22, 2022 C.2 Smith Travel Report C.3 Transient Occupancy Tax (TOT) Report C.4 Chamber Public Relations Monthly Report C.5 Chamber Guest Services Monthly Report C.6 Noble Studios & DCI Marketing Monthly Report C.7 Badger Branding Organic Social Report C.8 Notice of Recruitment PRESENTATIONS 1. MARKETING SERVICES ANNUAL REPORT 20 mins Agency representatives from Noble Studios and DCI will present the Q4 and end of year activity highlights and results data for the 2021-22 marketing agency contracted work. 2. CONTENT MARKETING ANNUAL REPORT 15 mins Agency representatives from Badger Branding will present the Q4 and the end of year activity highlights and results data for the 2021-22 content marketing contracted work. 3. PUBLIC RELATIONS & GUEST SERVICES ANNUAL REPORT 20 mins Representatives from the San Luis Obispo Chamber of Commerce will present the end of year activity highlights and results data for the 2021-22 Guest Services and Public Relations contracted work. BUSINESS ITEMS 1. TBID BOARD APPOINTMENTS 5 mins The Board will appoint the TBID Board Chair, Vice Chair and PCC liaison created by unscheduled vacancies. 2. SUMMER MIDWEEKEND PROMOTION UPDATE 5 mins The Board will receive an update from staff on the status of the Midweekend Summer promotion and consider additional budget allocation. 3. VISIT SLO BRAND BOOK 20 mins Representatives from Noble Studios will present the Visit San Luis Obispo Brand Book for the Board's review and adoption. Tourism Business Improvement District Board Agenda for July 27, 2022 Page 3 4. WEBSITE REDESIGN PROJECT 30 mins Representatives from Noble Studios will revisit the website audit findings and recommendation for the Board's review and consideration. TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE – Liaison Reports 2. PCC UPDATE – Special Meeting Minutes: June 15, 2022 3. VISIT SLO CAL UPDATE – Liaison Report 4. TOURISM PROGRAM UPDATE – Staff Report ADJOURNMENT The next meeting of the Tourism Business Improvement District Board is scheduled for Wednesday, August 10, 2022 at 10:00 a.m. held at City Hall. The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7100 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Meeting audio recordings can be found at the following web address: https://opengov.slocity.org/WebLink/Browse.aspx?id=152891&dbid=0&repo=CityClerk&cr=1 Brand Book BRAND BOOK SLO Life Tip #1 Do what it takes to have the best day. Every day. TABLE OF CONTENTS Introduction 06 Organization & Destination 08 Brand Platform 10 Messaging 20 Color Palette 32 Logo guidelines 48 Typography 42 Photography 72 Marketing Examples 76 Sustainable SLO Brand Constituent and Local Business Considerations 104 118 Visit San Luis Obispo Brand Ecosystem 94 T C 01 INTRODUCTION Hello, there! This is a guide to the Visit San Luis Obispo brand. It describes what the destination marketing organization stands for, how it benefits travelers and locals and why it stands out. It contains the brand’s essence and spirit, as well as how it can be brought to life visually, verbally and culturally. Yes, it is a set of guidelines, and it’s also a set of philosophies and beliefs. If you strive to follow the guidelines and understand the meaning behind the brand, you will be able to bring the brand to life and help people around the world understand what it means to Live the SLO Life. 7 02 ORGANIZATION & DESTINATION First things first, let’s describe how the Visit San Luis Obispo brand, the TBID organization and San Luis Obispo destination work together from a naming standpoint. • Our formal, public-facing name for the brand and organization is Visit San Luis Obispo. We should be referred to that way in all marketing materials. This helps distinguish us from Visit SLO CAL, plus the name “San Luis Obispo” is distinct, memorable and known far and wide–while “SLO” is more familiar to those within close proximity to San Luis Obispo.• It’s okay to refer to us as Visit SLO in conversation and casual non-public uses (it’s only natural!).• We are structured as a TBID (Tourism Business Improvement District), which is also how we are legally named, but that is different than our public- facing brand. • Since San Luis Obispo is known as being an amazing community and university town, but is less known for being a vacation destination, it’s important that we use “Visit” on our website and marketing materials. While some destinations drop the “Visit” when marketing, for us, this will clearly signify we’re a tourism entity inviting people to come pay a visit and Live the SLO Life. 9 03 BRAND PLATFORM 11 Brand Purpose Brand Principles13 12 Brand Personality14 Brand Promise16 Brand Position18 Brand Vision19 Hearts in bedsHearts in beds BRAND PURPOSE Why we do what we do. If putting “heads in beds” is our business purpose, putting “hearts in beds” is our brand purpose. We live to share all that San Luis Obispo stands for so we can emotionally connect with and welcome people who will fall in love with our community in such a way that they actually become part of it, caring for it like they live here and returning time and time again. 13 BRAND PERSONALITY Progessive, Wholehearted and Connected are our brand principles, which support our board’s core values of Service, Leadership Adaptability and Collaboration. These guide our brand internally and externally. If we adhere to these, we will succeed in connecting with visitors and locals, choosing the right partners and pursuing the right initiatives. Progressive COLLABORATION LEADERSHIP ADAPTABILITY SERVICE Progressive WholeheartedConnected WholeheartedConnected 15 BRAND PERSONALITY The traits that describe who Visit San Luis Obispo is, as if our brand were a person. This informs our brand culturally, visually and verbally. Laid-backLaid-backLaid-back There’s a calmness to SLO. It doesn’t walk, it strolls. It doesn’t talk, it chats. It’s not lazy or apathetic, but is chill and engaged. It’s carefree but it still cares a lot. Laid-backLaid-back NaturalNaturalNatural There is an agricultural focus, environmental awareness and love for outdoor activities and overall natural feel in SLO. NaturalNatural FreshFreshFresh From the air to the locally grown food, the thinking and way of life, there’s freshness to SLO. FreshFresh CuriousCuriousCurious As a university town filled with lifelong learners, creators, craftspeople and collaborators, SLO is filled with curiosity about the world. CuriousCurious CharmingCharmingCharming It’s hard to describe it in any other way. SLO’s historic buildings, quaint shops, rolling hills, winding trails and approachable people just make it CACB (charming as can be). CharmingCharming ComfortableComfortableComfortable SLO has an easy way about it. It’s comfortable in its own skin, knows who it is and accepts who others are. It feels safe and secure. ComfortableComfortable ProgressiveProgressiveProgressive Not only is SLO on the leading edge of social and societal issues, its thirst for positive change and innovation is unquenchable. ProgressiveProgressive BrightBrightBright The hills surrounding the city, the sunsets, the art, the buildings, the people and the smiles are all bright in SLO. BrightBright WelcomingWelcomingWelcoming Whether you’re a visitor or local, everyone is accepted and embraced in SLO. The entire city is a welcome mat that says, “Come on in and stay a while.” Warm smiles, welcoming waves, neighborly nods. There’s a race in SLO to see who will say “Hi!” first. There are no strangers, only friends you haven’t met yet. WelcomingWelcoming ConnectedConnectedConnected There is a deep connection between the people and the place, between the people and the environment, and between the people in SLO--the sense of collaboration, support and encouragement between the people and businesses makes SLO more than a place--it makes it a community. ConnectedConnected Youthful energyYouthful energyYouthful energy SLO doesn’t hustle and bustle like a big city, but it moves. It gets out in the fresh air and sweats. It crafts and creates. Like any university town, there’s a certain buzz of life and promise. SLO has that same spirit and sparkle in its eyes. Youthful energyYouthful energy WholeheartedWholeheartedWholehearted SLO is a giving city filled with generosity and respect. Don’t let its easygoing, laid-back ways fool you, this sincere and caring city is always 100% devoted to everything it does and says. WholeheartedWholehearted SLO LifeA Chance To Live The SLO Life BRAND PROMISE How we help people and make their lives better. Our value proposition. The SLO Life is a deep breath that releases life’s pressures. It’s a change of pace. It’s a fresh take. It’s a warm embrace. It’s a feeling of comfort and calm in a welcoming place filled with a special energy, connection, creativity and a wholehearted spirit. You can feel the SLO Life wrap its arms around you and pull you close. It’s tangible. And you’ll never want to let that feeling go, so you live the SLO Life to its fullest while you’re here and take a piece of it with you when you head back home. 17 Homebase Homebase Away from Away from HomeHome Homebase Away from Home Homebase Away from Home BRAND POSITION How our brand exists in people’s minds and hearts and helps us stand out. 19 VIBE COMMUNITYLOCATION In 10 years, Visit San Luis Obispo will be known as a tourism organization that balanced business and sustainability, helping make San Luis Obispo a must-stay destination while passionately partnering to reach the city’s 2035 carbon neutrality goal. You don’t just visit SLO on vacation, you become part of our community and culture, an honorary local. The welcoming waves hello, neighborly nods and small-town California charm instantly make you feel comfortable and allow you to start living the SLO Life. As you immerse yourself in our city, you bond with it and start to feel a sense of belonging that blends with the beauty of life’s stresses being released because you’re away--it truly feels like a home away from home. And with the beaches, iconic sites and stunning beauty of the world- class Central Coast nearby, it’s also an incredible homebase during your vacation. SLO is the ideal homebase away from home. BRAND VISION An aspirational and inspirational look at where the organization and destination will be in five to 10 years. 04 BRAND MESSAGING 21 Voice & Tone Brand Line24 22 Brand Mantra26 Brand Boilerplate28 Communicating our brand and beliefs— who we are, how we do it and why we stand out— consistently is key to our success, so understanding our messaging will help us communicate the Visit San Luis Obispo brand in context internally and externally. Included are guidelines we should follow to help us with this consistency and clarity, but there’s also room for creative flexibility. 23 BRAND VOICE BRAND TONE How we express ourselves How we want people to feel Casual. Welcoming. Bright. Connected. Comfortable. Excited. Think of San Luis Obispo as your laid- back neighbor. They are cool in an easy, natural way. Put together, but not pretentious. They appreciate the finer things in life like a Edna Valley chardonnay, but they also love some BBQ and a beer. They invite people into their home with a casual wave, and they’re always cool with you bringing more friends to the party. The party won’t get wild, but you’ll make some great memories and share a joke or two. They’ll always wave at you When you’re in San Luis Obispo, you’re a local. And once you experience it, you’ll want to come back again and again. It’s a place where you can instantly relax, blend in and be yourself. It’s comfortable—like showing up at a party with your life- long friends—because there are no strangers in SLO. Just people you when they see you on the street and say “Hello” with a big smile. We don’t use overly flowery language or force over-the-top descriptions, but we are well-educated and use proper grammar. Sometimes, we’ll use an emoji, but we don’t use acronyms like LOL or IRL. We aren’t formal or uptight. We’re never exclusive or inaccessible. We’re simply relaxed and living our best life—the SLO Life. haven’t met yet. It greets you with a warm smile, handshake and even a hug. It’s ready to hand you a glass of wine when you walk in the door. It entices you in with an exciting story and the promise of new memories you’ll carry with you for life. BRAND LINE Brand lines, also known as taglines, organizational lines or rallying cries, work to sum up the essence of the brand and its position clearly and succinctly. They should be long lasting, inspiring and lead people to ask more. “Live the SLO Life” is an invitation to the world, which communicates San Luis Obispo isn’t just a place, it’s a lifestyle. It speaks to the physical amenities, the premium location, the vibe, the feeling that you’re an honorary local when you’re here, and that you take a piece of it home with you when you leave. It’s SLO’s version of “Practice Aloha” and is all encompassing, expressing the benefits of the location and the spirit. 25 27 BRAND MANTRA Our brand mantra helps us bring our brand platform to life in an emotional and meaningful way. It communicates our essence. It’s our manifesto, our promise to ourselves, each other and everyone who interacts with the Visit San Luis Obispo brand. Scan with your mobile device or visit this link to watch the brand video. https://tinyurl.com/LiveTheSLOLife We’re San Luis Obispo But you can call us SLO. This is small-town California with charm for days. But it’s not just a place, it’s a lifestyle. Here, we live the SLO Life. The SLO Life is hard to describe. It’s a vibe. A spirit. An unspoken way of life locals live by And if you’re here, you’re a local. And once you’re here, you feel it wrapped around you. It’s comfort and calm in a welcoming place. It’s bright smiles and colorful people. A city without strangers, only people you haven’t met yet. It’s a change of pace. We don’t walk, we stroll. We don’t talk, we chat. And the only time we hurry is to see who can say “hi” first. The SLO Life is carefree But it definitely cares. It’s a whole lot of wholehearted. While it’s laidback, it always moves Gets outside and gets going Works and plays Sweats and creates There’s always a fresh take. A breath of fresh air, in the air. A buzz of progress and promise. It’s waking up every day to have the best day and live your best life. And help everyone else live theirs. Once you experience it, you know it You know there’s no life like the SLO Life And once you stay here, it stays with you For life. That’s the SLO Life. 29 BRAND BOILERPLATE - SHORT BRAND BOILERPLATE - LONG Visit San Luis Obispo is the tourism bureau for the city of San Luis Obispo, a fresh and welcoming small-town California community nestled in the heart of the Central Coast. The city is both historic and progressive with a kind, connected and wholehearted spirit, featuring the best that the state has to offer (without the traffic and rush of neighboring cities). The charming shops, restaurants, bars, hotels, creative vibe, outdoor lifestyle and easy pace make the SLO Life a way of life for locals and visitors alike. It’s a great homebase away from home. Visit San Luis Obispo is the tourism bureau for the city of San Luis Obispo, a small-town California community nestled in the heart of the Central Coast. The fresh and welcoming city is both historic and progressive with a kind, connected and wholehearted spirit, featuring the best that the state has to offer (without the traffic and rush of neighboring cities). The charming shops, restaurants, bars, hotels, creative vibe, outdoor lifestyle and easy pace make the SLO Life a way of life for locals and visitors alike. It’s a great homebase away from home. Visit San Luis Obispo’s goal is to grow tourism in this amazing destination by not just putting heads in beds, but by putting hearts in beds–people who love and connect with our community. It’s part of us balancing business and sustainability as we passionately partner with the city to help reach the goal of carbon neutrality by 2035. After all, we want people around California and the world to pay us a visit, understand what a special destination San Luis Obispo is and live the SLO Life for years to come. SLO Life Tip #2 Shift into SLO gear as you hike and bike through the green hills, known as the Nine Sisters. 05 BRAND COLOR PALETTE 33 San Luis Obispo is a colorful place from the rolling green hills to the golden chardonnay and rich pinot noirs to the iconic California sunshine. Our primary and secondary colors reflect the destination and our brand platform. They encompass the fresh, fun nature of our vibe and lifestyle. Although we recommend using the primary palette more often, we also want to encourage use of our playful secondary colors as well. Use a 60/40 ratio, when picking a color, like we’ve done in this brand book. 04 - SLO Sunrise CMYK: 0•63•78•0 HEX: F47D48 RGB: 244•125•72 Pantone: 164 C 05 - SLO Sunset CMYK: 2•28•86•0 HEX: FEBD3E RGB: 254•189•62 Pantone: 136 C 07 - SLO Sauvignon Blanc CMYK: 6•0•46•0 HEX: F3F1A2 RGB: 243•241•162 Pantone: 0131 C 06 - SLO Sunflower CMYK: 2•9•86•0 HEX: FDDE3F RGB: 253•222•63 Pantone: 114 C 08 - SLO Sand CMYK: 0•0•20•0 HEX: FFFCD5 RGB: 255•252•213 Pantone: 7499 C PRIMARY COLOR PALETTE These colors would carry the most weight in any design—using them in prominent background, typography, logos and other artwork. 01 - SLO Night Sky CMYK: 92•52•42•18 HEX: 075F72 RGB: 7•95•114 Pantone: 315 C 02 - SLO Afternoon Sky CMYK: 96•0•31•0 HEX: 00ADBB RGB: 0•173•187 Pantone: 7466 C 03 - SLO Morning Sky CMYK: 75•0•17•0 HEX: 00BBD3 RGB: 0•187•211 Pantone: 3115 C 35 PRIMARY COLOR PALETTE 12 - SLO Green CMYK: 70•0•72•0 HEX: 46B978 RGB: 70•185•120 Pantone: 7479 C 14 - SLO Green Eco CMYK: 35•0•57•0 HEX: ACD58F RGB: 172•213•143 Pantone: 358 C 13 - SLO Green Sage CMYK: 50•0•53•0 HEX: 71C598 RGB: 113•197•152 Pantone: 346 C 14 - SLO Green Light CMYK: 20•0•56•0 HEX: D2E390 RGB: 210•227•144 Pantone: 372 C 09 - SLO Under Water CMYK: 86•2•41•0 HEX: 00AEA9 RGB: 0•174•169 Pantone: 326 C 10 - SLO Water CMYK: 62•0•34•0 HEX: 55C2B8 RGB: 85•2194•184 Pantone: 333 C 11 - SLO Water Light CMYK: 42•0•24•0 HEX: 91D3CA RGB: 145•211•202 Pantone: 332 C 37 SECONDARY COLOR PALETTE Our secondary colors reflect accents of our destination. They help balance out and complement the tones of the primary color palette. These colors should never take up more than 40% of the design. 21 - SLO Rosé CMYK: 3•53•47•0 HEX: EE8F7C RGB: 238•143•124 Pantone: 486 C 16 - SLO Grey CMYK: 43•35•35•0 HEX: 9A9A9B RGB: 154•154•155 Pantone: COOL GRAY 7 C 22 - SLO Sparkling Rosé CMYK: 5•27•25•0 HEX: EDC0B2 RGB: 237•192•178 Pantone: 489 C 17 - SLO Black CMYK: 66•57•51•29 HEX: 54565B RGB: 84•86•91 Pantone: COOL GRAY 11 C 18 - SLO Pinot Noir CMYK: 27•100•50•12 HEX: A81D53 RGB: 168•29•83 Pantone: 220 C 19 - SLO Merlot CMYK: 38•95•53•29 HEX: 802446 RGB: 128•36•70 Pantone: 216 C 20 - SLO Syrah CMYK: 48•94•47•37 HEX: 692145 RGB: 105•33•69 Pantone: 229 C 39 SLO Life Tip #3 SLO your stroll with a cocktail at an outdoor eatery, or watch the sun set from a local hiking trail. 06 BRAND TYPOGRAPHY PRIMARY TYPEFACE Montserrat 18 weights 43 Our primary brand font is Montserrat. You can use the different weights to create hierarchy from its vast 18-weight collection. If you use Bold for a headline, try to use a font weight that is a 1 to 2 points lighter for body copy. For CTAs and buttons, use heavier weights. All fonts can be used in a solid and outline format. Sometimes, you may even want to layer them for graphic effect. Aa Bb Cc ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&* abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&* Live the SLO Life ALTERNATIVE TYPEFACES Proxima Nova can be used in instances where Montserrat is not an option or as body copy. It should never be used as a headline font unless absolutely necessary. Shrikhand gives us a creative option to play with that feels cool, casual and a little retro. This is only available for use by a professional designer and should be limited to executions such as murals, artistic swag, etc. The font should really only be used for the tagline, Live the SLO Life. Proxima Nova Shrikhand 16 weights 1 weight Live the SLO Life Live the SLO Life Live the SLO Life Live the SLO Life 45 Live the SLO Life SLO Life Tip #4 The fun doesn’t stop in Downtown SLO. We’re your homebase away from home as you explore the entire Central Coast. 07 LOGO GUIDELINES 49 Logo Variations Logo Mark & Uses60 50 Logo Clear Space62 Logo Size Limitations 64 Logo Dos & Don’ts66 Logo Uses With Partners logo 68 Our logo takes a circular shape, but does not have to live within a circle. The script font is exclusively used in the logo and represents the friendliness of the destination. There is a small sun logo mark within the logo, which we can use as a design element as outlined later in this book. These colors are our primary logo, but as a lifestyle brand, we have the flexibility to show the logo in a variety of color combinations. LOGO VARIATIONS We have three logo variations—each with distinctive use cases based on placement and what we want to communicate. As a lifestyle brand, these logos can be used in a multitude of colors, as you’ll see in the coming pages. Please reference the detailed directions for each logo variation to understand when to use these logos. 51 LOGO VARIATIONS 53 We have three logo variations—each with distinctive use cases based on placement and what we want to communicate. As a lifestyle brand, these logos can be used in a multitude of colors, as you’ll see in the coming pages. Please reference the detailed directions for each logo variation to understand when to use these logos. Primary Logo In order to reinforce our brand, our primary logo features our brand line, Live the SLO Life. This should be used in most ads, swag, etc. All logo variations can be downloaded using the links on the following pages. Logos without the curved line Secondary Logo Our secondary logo uses the line “A community of SLO CAL” to allude to our positioning within SLO County and on the Central Coast. This will be used on owned properties, when there is enough real-estate to tell the “Live the SLO Life” story separately. This includes VisitSLO.com, social media channels, emails, etc. Tertiary Logo Our tertiary logo uses a simple “California” underneath. This variation is particularly helpful for markets that are less familiar with San Luis Obispo, including east coast and/or international markets. Primary Logo54 Secondary Logo56 Tertiary Logo Logo MArk 58 60 PRIMARY LOGO In order to reinforce our brand, our primary logo features our brand line, Live the SLO Life. This should be used in most ads, swag, etc. You can choose from our full slate of brand colors depending on the placement. The focus should always be on legibility and ensuring the contrast makes it easy to read. Use the buttons below to download the logos in your preferred format. EPS SVG PNG Use the buttons below to download the logos in your preferred format. EPS SVG PNG SECONDARY LOGO Our secondary logo uses the line “A community of SLO CAL” to allude to our positioning within SLO County and on the Central Coast. This will be used on owned properties, when there is enough real-estate to tell the “Live the SLO Life” story separately. This includes VisitSLO.com, social media channels, emails, etc. Use the buttons below to download the logos in your preferred format. EPS SVG PNG TERTIARY LOGO Our tertiary logo uses a simple “California” underneath. This variation is particularly helpful for markets that are less familiar with San Luis Obispo, including east coast international markets. There’s a Visit SLO and SLO CAL logo lockup that can be used for co-ops, which is addresses later in this book. LOGO MARK USES 61 This is our logo mark. It can be used as a branded graphic element or be added on the top right corner of any headline or our tagline. When using it with headlines, only use the sunray without the dot. As a branded graphic element, you should use the sunray with the dot. This combo can be used as a website favicon, a stamp, presentation slides and on swag, when a logo can’t be used. Feel free to be playful with this element and play with it in various brand color combinations depending on where it’s being used and what you are trying to convey. For example, you may want to use a green color combination for a sustainability-related asset or shades of blue when talking about nearby beaches. 63 While we may be laid-back and carefree, it’s important to maintain the integrity and consistency of the brand. So, there are a few parameters that you’ll need to follow when using our logo. Let’s start with the clear space around the logo. Every variation of the logo needs to provide at least the width of one “o” in clear space around all sides. There are always two “o” widths for “Live the SLO Life” on both sides. Always leave one “o” width on both sides of “A community of SLO CAL” Always leave one “o” width and one “o” length on both sides of “California” Always leave at least one “o” width around all sides of the logo. “Visit” is always the same width as the “San” and should align with the “S.” LOGO CLEAR SPACE 65 In the same way we don’t want to crowd our logo, we also don’t want to make it too small. The logo should be clearly visible and legible across all channels and media. There will, of course, be occasional exceptions where space is limited, such as with select merchandise and small digital banners. Digital: Minimum width 72 px. Print: Minimum width 31 mm. Note: The smallest acceptable instance of the logo is 0.5 inches when used in the footer of page (like in this brand book) and it should be used without the tagline or secondary line in instances this small. LOGO SIZE GUIDANCE In San Luis Obispo, you’re free to be you. But you’re not free to manipulate or alter the logo. Below are some example of ways that the logo should not be used. DO NOT SKEW THE LOGO. DO NOT USE COLORS OUTSIDE OF OUR BRAND COLOR PALETTE. DO NOT CHANGE THE LOGO FONTS. DON’T RECREATE THE WORDMARK OR LOGOMARK. DO NOT USE THE LOGO OVER COMPLEX PHOTOGRAPHY. ONLY USE ON OPEN SPACE LIKE THE SKY. LOGO DOS & DON’TS 67 Whenever we are co-sponsoring an event or have the opportunity to display our logo with other brands, please use the following rules for pairing them. Match the height of the partner’s logo as much as possible to make them feel balanced. Use a logo variation with complementary colors to the partner logo. The colors can match or contrast each other for added vibrancy. For balance and legibility, you can use a logo variation without the tagline or secondary line. If a partner’s logo is horizontal, match the height of the lowercase letters in the partner logo to the height of our lowercase “o.” *Note: These partner logos are used for demonstration purposes only. HOW TO USE THE LOGO WITH A PARTNER’S 69 SLO Life Tip #5 Dive right in. Make a splash at the pool. Dance to live music in Mission Plaza. Do you. Do it respectfully. 08 PHOTOGRAPHY GUIDELINES 73 If a picture is worth a thousand words, our photos are perhaps the most powerful tool in our arsenal. Whether we are taking lifestyle photos or landscapes, they must match with our brand personality. They also need to reflect sustainable practices and a diverse set of people from race to age to gender, while still being true to the demographics of our destination. The photos throughout this book are strong examples of our photography style. Connection & Emotion We want people to build an emotional connection with the destination. We want to capture real moments and movement that brings the SLO Life to life. They should feel welcoming, approachable and bright. Don’t be afraid to get up close and personal with the subject as they experience what SLO has to offer. Visitors & Views When possible, it’s great to show people front and center while still showing off SLO’s green hills and blue skies. The subject should be in focus, but allow the beauty of the backdrop to show off elements like the Nine Sisters, coastal cliffs and tidepools, and charming downtown architecture. Wide Shots & Landscapes San Luis Obispo has a stunning landscape and year-round sunshine. When we capture landscapes, it’s helpful to capture iconic vistas that are instantly recognizable and distinctive. It’s preferable to always use photos of landscapes within the city limits. We can not show photos of Bishop Peak. We can however use landscapes of beaches that are “unclaimed” by surrounding destinations, such as Montana de Oro. SLO Life Tip #6 Bring your furry friends with you. They’re welcome, too. 09 SAMPLE MARKETING MATERIALS 77 Every day in San Luis Obispo could be your best day ever. What are you waiting for? Plan your trip. VisitSLO.com Live the SLO Life Live Live thethe SLO SLO LifeLife Live Live thethe SLO SLO LifeLife You’ve never been wined and dined quite like this. Come visit San Luis Obsipo. Live the SLO Life VisitSLO.com SAMPLE AD LAYOUTS Thanks to our extensive color palette and playful brand platform, campaigns and ads can take on many forms. The following pages contain small samples, but should not be too limiting in your exploration of creative approaches. 79 Sample EmailSample Display Ads Sample Poster SAMPLE EMAIL, DISPLAY ADS AND POSTER SLO Concerts in the Plaza Return for 2022 Meet Your Neighborhood Mixologist | Q&A with Robin Wolf of Highwater Jam on. Rock out. Get down and dirty with the blues.Jam on. Rock out. Get down and dirty with the blues. SLO down and spend a few days exploring our city and the entire coastal county. NEED TRAVEL INSPIRATION? Come to SLO Next MidWeekend Get the Deal Learn More Read More Read More You’ve never been wined and dined quite like this. Come visit San Luis Obsipo. Live the SLO Life Live the SLO Life Live Live thethe SLO SLO LifeLife Live Live thethe SLO SLO LifeLife VisitSLO.com LEARN MORE 81 Vertical Social Story VideosHorizontal Video Ads SAMPLE VIDEOS These samples are from our first campaign with the new brand, Say Hello to the SLO Life, that were used primarily for social media and connected TV placements. The end cards and graphics are done in the style of that campaign. Graphics and animations should feel clean, comfortable and approachable no matter what form they take. They shouldn’t feel to flashy, distracting or chaotic. Scan with camera on mobile device or visit the link to see the video. Scan with camera on mobile device or visit the link to see the video. https://tinyurl.com/SLOVideoAds https://tinyurl.com/SLOVideoAds 83 SAMPLE SWAG COASTERS 85 SAMPLE SWAG T SHIRTS 87 SAMPLE SWAG “LIVE THE SLO LIFE” LOCAL DRINK 89 SAMPLE SWAG HATS 91 SAMPLE HOTEL CO-BRANDING DOOR HANGER SLO Life Tip #7 Always say “hi” first because, here, there are no strangers, just friends you haven’t met (yet). VISIT SAN LUIS OBISPO BRAND ECOSYSTEM 95 This is a description of the functional brand’s hierarchy as it relates to partners (state, county, local), as well as its sub brands (Sustainable SLO, etc.), and what the guidelines are around this relationship. 10 97 Visit San Luis Obispo is part of an entire destination brand ecosystem. We are a sub brand, so to speak, to Visit California, Central Coast of California and SLO CAL. While the first two show up more in the context of partnerships, we do highlight in certain instances very specifically that we are a “Community of SLO CAL.” BRAND HIERARCHY VISIT CALIFORNIA CENTRAL COAST OF CALIFORNIA VISIT SLO CAL SUSTAINABLE SLO VISIT SAN LUIS OBISPO 99 SLO CAL represents the entire San Luis Obipso county. As a community within SLO CAL, there may be co-op instances (ads, events, etc.) where the two organizations are partnered. In those instances, we show our partnership like this—based on SLO CAL’s brand standards. In instances where we want to use the “A Community of SLO CAL” line, but there is no co-op, we can use our logo variation—per the guidelines outlined on page 48. OUR RELATIONSHIP TO SLO CAL 101 OUR RELATIONSHIP TO SLO CAL Use the buttons below to download the logos in your preferred format. EPS SVG PNG 103 While we are somewhat of a sub brand in those instances, Visit San Luis Obispo is also a master brand. An example of one of our sub brands and how they should be treated as more are created is Sustainable SLO. We have clearly derived the Sustainable SLO logo from our San Luis Obispo logo, as well as tagged it with a descriptor to clearly illustrate the relationship between the brands. HOW OUR SUB-BRANDS WORK 11 THE SUSTAINABLE SLO BRAND 105 Sustainable SLO is our sub-brand to promote respectful and sustainable travel to the city, all in support of the city’s goal to be carbon neutral by 2035. Sustainable SLO Logo01 Sustainable SLO Colors02 Sustainable SLO Illustration Guidance 03 107 The Sustainable SLO logo is directly derived from our primary Visit San Luis Obispo logo. Any future sub-brands should follow this same direction and derive itself from the master logo. It’s also important to note that we’ve added a secondary line “A Visit San Luis Obispo Program” to re-iterate its association with the TBID, and not the city initiative. The placement of ‘Sustainable’ reflects the curve of the sun and earth, connecting it to sustainability and nature. Utilized the Visit San Luis Obispo script font. SUSTAINABLE SLO LOGO The Sustainable SLO logo always appears in shades of green and occasionally includes the SLO Night Sky color or white. It can be used in a vertical or horizontal orientation and should always appear with the secondary line, “A Visit San Luis Obispo Program,” to re-iterate its association with the TBID, and not the city initiative. THE SUSTAINABLE SLO LOGO USES Use the buttons below to download the logos in your preferred format. EPS SVG PNG 12 - SLO Green CMYK: 70•0•72•0 HEX: 46B978 RGB: 70•185•120 Pantone: 7479 C 14 - SLO Green Eco CMYK: 35•0•57•0 HEX: ACD58F RGB: 172•213•143 Pantone: 358 C 13 - SLO Green Sage CMYK: 50•0•53•0 HEX: 71C598 RGB: 113•197•152 Pantone: 346 C 14 - SLO Green Light CMYK: 20•0•56•0 HEX: D2E390 RGB: 210•227•144 Pantone: 372 C 01 - SLO Night Sky CMYK: 92•52•42•18 HEX: 075F72 RGB: 7•95•114 Pantone: 315 C 08 - SLO Sand CMYK: 0•0•20•0 HEX: FFFCD5 RGB: 255•252•213 Pantone: 7499 C There are six colors that represent the Sustainable SLO sub-brand. When you produce assets focused in sustainability, please pull from these options. SUSTAINABLE SLO COLORS 113 To support Sustainable SLO, we use brand photography, but we also use illustrations to represent the sub-brand. It allows us to be aspirational and creative without needing to go shoot photos of people cleaning up trash or planting trees. There are two illustration styles to use in Sustainable SLO materials as well as for inspiration for custom illustrations. All of these illustrations represent sustainability and the destination, and have been adapted to use a selection of SLO brand colors. All illustrations should lean heavily on colors from our brand palettes. SUSTAINABLE SLO ILLUSTRATION GUIDANCE Use the buttons below to download the illustration in your preferred format. Download 115 SAMPLE SUSTAINABLE SLO LAYOUTS Every key helpsplant a tree. That’s SLO way When you stay at a San Luis Obispo hotel, a portion of your room charge goes to planting trees around town. You’re helping us keep tourism sustainable and helping SLO become carbon neutral by 2035. When you stay at a San Luis Obispo hotel, a portion of your room charge goes to planting trees around town. You’re helping us keep tourism sustainable and helping SLO become carbon neutral by 2035. These layouts are just a sample direction for ads, and show how the primary SLO logo and Sustainable SLO logo exist in harmony. Sustainable SLO layouts should fall in line with the overarching brands well as the brand materials in market at the given time. SLO Life Tip #8 When you’re here, you’re a local. Enjoy the vibe and our way of life respectfully and sustainably. 12 CONSTITUENT AND LOCAL BUSINESS CONSIDERATIONS As the TBID, Visit San Luis Obispo interacts with a vast array of partners and constituents from hotels to restaurants to other city organizations such as Downtown SLO. The following samples and guidelines can help guide the hotels, restaurants and other local businesses who want to share our brand and sub-brands with their audience. Unlike the partner logo rules on page 69, these guidelines are specific to SLO-based businesses that want to feature our brand on their own assets and channels. Any local business or constituent interested in learning more or creating a unique partnership should talk with the City of SLO Tourism Manager. 119 We want to encourage local businesses and constituents to share and be advocates for the Visit San Luis Obispo brand. If and when they want to show their logo next to ours, it’s important that they match these guidelines. They should always use our logo variation with “A Community of SLO CAL” underneath. In this instance, we have purposely provided guidance that allows the local businesses’ brand to be larger and weighted more heavily visually.For vertically-oriented or square partner logos: Please keep at least the width of two “o’s” between the logos. And the Visit San Luis Obispo logo can be 2 “o” smaller than the constituent or local business logo. For landscape-oriented logos: Please keep at least the width of two “o’s” between the logos. The constituent or local business logo should match the height of our uppercase “O.” If needed, you can use a Visit San Luis Obispo logo without the secondary line. SIDE-BY-SIDE LOCAL TOURISM PARTNER LOGOS 121 Use the buttons below to download the logos in your preferred format. EPS SVG PNG SAMPLE EXECUTION ON A PARTNER WEBSITE OR EMAIL FOOTER 123 In instances where the Visit San Luis Obispo logo is being used on a constituent-owned property the logos do not need to be of equal size or weight. Below is an example of how our logo might look in the footer of a local businesses’s website. *Note: These are used for demonstration purposes only. Constituents and local businesses are always welcome to share Visit San Luis Obispo content, and we encourage them to use our promotional graphics across their channels. With most campaign and promotion launches, it makes sense to send a small toolkit of assets to our contacts for their own use. SAMPLE SOCIAL POST 125*Note: These are used for demonstration purposes only. 22 Likes Sidecar Cocktail Co. Live the SLO Life Live Live thethe SLO SLO LifeLife Live Live thethe SLO SLO LifeLife These promotional assets can also be featured on constituent and local business websites if they are interested. SAMPLE WEBSITE PROMOTION 127*Note: These are used for demonstration purposes only. There’s potential for co-branded window stickers for in-market touchpoints with the Visit San Luis Obispo brand. You could even add a QR code or URL to direct people to more information. SAMPLE WINDOW STICKER 129*Note: These are used for demonstration purposes only. • Always say “hi” first because, here, there are no strangers, just friends you haven’t met (yet). • Do what it takes to have the best day. And do it every day. • Wine is a food group— especially with spectacular vineyards across San Luis Obispo and the surrounding area. • SLO your stroll with a cocktail at an outdoor eatery, or watch the sun set from a local hiking trail. • When you’re here, you’re a local. Enjoy the vibe and our way of life respectfully and sustainably. • Weekends don’t get all the fun. Here, we enjoy the MidWeekend, including our famous Thursday Night Downtown SLO Farmers’ Market. • Embrace sticky situations by leaving your mark in Bubblegum Alley. • Shift into SLO gear with a drive along some of California’s most iconic beaches. • Shop like a local f rom themed shops to thrift stores to plant shops. SLO LIFE TIPS 131 Our SLO Life Tips help everyone experience San Luis Obispo like a local. They are little taste of what visitors should embrace when they come visit. We encourage all of our local partners to use these tips to help travelers engage with the brand and destination. Hotels, businesses and restaurants are ideal partners to promote the Sustainable SLO brand and programs such as “Keys for Trees.” Here are a few examples of opportunities for our programs and city-wide goals to be featured at locations around the city. SAMPLE SUSTAINABLE SLO USE 133 DOOR HANGER LAUNDRY BAG SLO Life Tip #8 Find balance with health and wellness activities alongside world-class food and wine. Created with DRAFT Minutes – Tourism Business Improvement District Board Meeting of 06/9/2022 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Thursday, June 9, 2022 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER The special meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on June 9, 2022 at 3:00 a.m. by Chair David Smith. ROLL CALL Present: Chair David Smith and Members Clint Pearce, Pragna Patel-Mueller (left meeting at 3:45 PM), Lori Keller, and LeBren Harris (Joined at 3:10 PM) Absent: None Staff: Deputy City Manager Greg Hermann APPOINTMENT - OATH OF OFFICE City Clerk Teresa Purrington administered the Oath of Office to newly appointed Board Member Lori Keller. PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. --End of Public Comment-- CONSENT ITEMS ACTION: MOTION BY BOARD MEMBER PEARCE SECONDED BY BOARD MEMBER HARRIS, CARRIED 4-0 (WITH BOARD MEMBER PATEL-MUELLER ABSENT) TO APPROVE THE CONSENT AGENDA ITEMS C1 THRU C7. C.1 Minutes of meetings on May 25, 2022. C.2 Smith Travel Report PEARCE C.3 Transient Occupancy Tax (TOT) Reports C.4 Chamber Public Relations Monthly Report C.5 Chamber Guest Services Monthly Report C.6 Noble Studios & DCI Marketing Monthly Report C.7 Badger Branding Organic Social Report DRAFT Minutes – Tourism Business Improvement District Board Meeting of 6/9/2022 Pg. 2 BUSINESS ITEMS 1. FY23 TBID PROGRAM BUDGET Deputy City Manager Greg Hermann provided an overview of the FY23 budget allocations for the TBID fund based on the revenue projections for recommendation to City Council. Public Comment None. --End of Public Comment-- ACTION: MOTION BY MEMBER PATEL-MUELLER AND SECONDED MEMBER PEARCE BY CARRIED 5-0 to recommend to the City Council to approve the FY 23 budget allocations for the TBID. 2. FY22 TBID BUDGET + FY21 FUND BALANCE Hayley Corbett, Noble Studios provided a presentation regarding expanded email marketing campaign. Public Comment Dusty Colyer-Worth --End of Public Comment-- ACTION: MOTION BY BOARD MEMBER KELLER SECONDED BY BOARD MEMBER PEARCE CARRIED 4-0 (WITH BOARD MEMBER PATEL-MUELLER ABSENT) to approve the additional fiscal year expenses from FY21 fund balance and to recommend to Council that the City Manager be authorized to utilize FY21 fund balance in FY23 at the TBID’s recommendations. TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE – The Board discussed hotel activities. 2. PCC UPDATE –None. 3. VISIT SLO CAL UPDATE – None 4. TOURISM PROGRAM UPDATE – None ADJOURNMENT The meeting was adjourned at 4:46 p.m. The next Tourism Business Improvement District Board Regular meeting is scheduled for June 22, 2022 at 10:00 a.m. held at City Hall. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XX DRAFT Minutes – Tourism Business Improvement District Board Special Meeting of 06/22/2022 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, June 22, 2022 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER The special meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on June 22, 2022 at 10:00 a.m. by Chair David Smith. ROLL CALL Present: Chair David Smith, Vice Chair Clint Pearce, Members LeBren Harris, Pragna Patel- Mueller, and Lori Keller Absent: Member Megan Taylor Staff: Tourism Manager Molly Cano APPOINTMENT - OATH OF OFFICE – Megan Taylor Continued to next meeting due to unexpected absence of Megan Taylor. PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Introduction of Hollie West from the SLO Chamber. --End of Public Comment-- BUSINESS ITEMS 1. 2022-24 SLO TBID MARKETING & BUSINESS PLAN APPROVAL Tourism Manager Molly Cano, and Hayley Corbett, Danni Winter, and Gabbi Hall from Noble Studios presented the draft 2022-24 SLO TBID Marketing & Business Plan. Public Comment None. --End of Public Comment-- ACTION: MOTION BY VICE CHAIR PEARCE AND SECONDED MEMBER KELLER BY CARRIED 5-0 to adopt the 2022-24 SLO TBID Marketing & Business Plan. 2. FY 22-23 PAID MEDIA PLAN Hayley Corbett and Danni Winter from Noble Studios presented the 2022-23 Paid Media Plan for Board approval. The presentation also included the consideration of the option of a media injection for the months of July and August to be funded by the FY21 fund balance in DRAFT Minutes – Tourism Business Improvement District Board Meeting of 6/22/2022 Pg. 2 order to support the paid media placements in the time between the FY22-23 contract approval and funding and the end of the FY21-22 contract and paid media budget. The options included pausing paid media for July and August; prepaying for the months of July and August for the paid media only which was $39,500 for the media spend; or an added media injection $39,500 with management fees of $5,925 (total investment of $45,425). The Board discussed the plan and options. Overall the full committee was supportive of the FY22-23 paid media plan and approach. When the discussion related to the options for the July and August media payment, Board Member Patel-Mueller expressed support only for the prepaid option. There was not consensus on that approach from the other Board Members. Public Comment None. --End of Public Comment-- ACTION: MOTION BY VICE CHAIR PEARCE AND SECONDED MEMBER KELLER BY CARRIED 4-1 (MEMBER PATEL-MUELLER voting No) to approve the 2022-23 Paid Media Plan and the $45,425 investment in media injection from paid for from through the fund balance, as presented at the meeting. 3. THE MIDWEEKEND SUMMER PROMOTION Tourism Manager Molly Cano, and Gabbi Hall and Danni Winter from Noble Studios presented a proposal for a midweek summer promotion to be funded from remaining winter Midweekend promotion allocation and the FY 21 fund balance for the Board’s consideration. The plan included the addition of a paid media budget, media management, and creative services with Noble Studios to execute the creative and paid media portion of the program. Public Comment None. --End of Public Comment-- ACTION: MOTION BY MEMBER PATEL-MUELLER AND SECONDED MEMBER KELLER BY CARRIED 5-0 to approve the Midweekend Summer Promotion as presented including $41,500 for the paid media budget and management and creative services with Noble Studios. 4. SLO TBID BRAND SENTIMENT RESEARCH FINDINGS Noble Studios and Mark Wiser, Wiser Research presented the second phase SLO TBID Brand Sentiment research findings for the Board’s review and discussion. Public Comment None. --End of Public Comment-- ACTION: This item was received and filed. ADJOURNMENT DRAFT Minutes – Tourism Business Improvement District Board Meeting of 6/22/2022 Pg. 3 The meeting was adjourned at 11:50 a.m. The next Tourism Business Improvement District Board Regular meeting is scheduled for July 13, 2022 at 10:00 a.m. held at City Hall. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XX June 2022 WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total California 63.55 77.86 67.64 180.24 206.18 188.77 114.54 160.53 127.69 4.75 6.23 5.22 24.20 22.47 23.62 30.10 30.10 30.08 City of Paso Robles 63.21 92.42 71.56 161.16 284.91 206.83 101.87 263.31 148.00 -7.30 7.71 -2.27 5.65 21.25 14.81 -2.06 30.60 12.20 City of Pismo Beach 64.37 80.71 69.04 226.97 362.12 272.12 146.10 292.26 187.86 -8.36 1.14 -5.39 -2.33 12.69 4.58 -10.50 13.98 -1.06 City of San Luis Obispo 61.74 85.08 68.41 177.65 253.09 204.46 109.69 215.32 139.87 -7.41 2.24 -4.20 3.91 10.34 7.38 -3.80 12.81 2.86 City of Morro Bay 60.73 83.85 67.33 167.42 251.24 197.24 101.67 210.66 132.81 -5.00 4.54 -1.81 2.02 8.92 5.85 -3.09 13.87 3.92 WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total California 74.00 84.30 77.00 200.00 220.13 206.30 148.00 185.66 158.76 17.90 7.60 14.50 40.15 22.53 33.09 65.30 31.87 52.39 City of Paso Robles 74.10 94.80 80.00 156.07 307.67 207.36 115.69 291.52 165.93 -4.20 2.50 -2.10 9.75 15.75 13.83 5.12 18.62 11.49 City of Pismo Beach 69.30 89.00 74.90 213.86 427.50 286.35 148.25 380.52 214.62 -1.30 2.90 0.10 2.67 10.51 7.15 1.33 13.68 7.23 City of San Luis Obispo 67.90 90.80 74.50 175.08 373.89 244.36 118.92 339.58 181.97 4.20 2.80 3.70 8.00 13.00 10.36 12.50 16.18 14.43 City of Morro Bay 70.10 91.20 76.10 158.44 319.57 213.59 111.03 291.38 162.56 3.90 5.40 4.40 5.35 11.29 8.56 9.44 17.32 13.34 WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total California 74.87 78.22 75.82 191.76 209.42 196.97 143.56 163.81 149.35 11.47 -1.68 7.24 27.72 13.37 22.14 42.37 11.46 30.99 City of Paso Robles 76.36 81.52 77.84 153.67 252.69 183.30 117.35 205.98 142.67 -6.39 -12.64 -8.35 3.12 3.79 2.59 -3.47 -3.47 -5.98 City of Pismo Beach 74.37 77.59 75.29 230.99 370.43 272.05 171.78 287.43 204.82 -8.78 -17.10 -11.40 1.65 6.15 2.45 -7.27 -7.27 -9.22 City of San Luis Obispo 73.76 82.34 76.21 191.53 270.24 215.82 141.27 222.52 164.49 -4.07 -11.92 -6.64 6.65 4.36 4.99 2.31 2.31 -1.97 City of Morro Bay 72.92 80.60 75.11 171.79 259.99 198.83 125.27 209.54 149.35 -5.19 -14.10 -8.11 4.32 1.43 2.10 -1.09 -1.09 -6.18 WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total California 72.29 82.40 75.18 190.02 216.45 198.30 137.37 178.36 149.08 6.62 0.45 4.61 23.80 13.93 19.89 31.99 14.45 25.42 City of Paso Robles 80.26 85.84 81.85 152.63 265.01 186.30 122.50 227.48 152.50 -1.50 -7.98 -3.53 -0.15 2.78 0.25 -1.64 -5.42 -3.29 City of Pismo Beach 77.11 86.25 79.72 237.08 362.76 275.93 182.81 312.88 219.97 -3.95 -4.57 -4.14 3.83 0.74 2.48 -0.27 -3.86 -1.76 City of San Luis Obispo 83.48 85.12 83.95 199.93 271.21 220.58 166.90 230.84 185.17 10.55 -6.72 4.93 16.96 0.70 8.66 29.31 -6.06 14.02 City of Morro Bay 77.57 83.74 79.34 176.80 264.73 203.32 137.16 221.68 161.31 2.90 -8.38 -0.79 6.12 0.48 2.56 9.19 -7.95 1.75 WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total California 70.73 75.40 72.06 185.70 216.72 194.97 131.34 163.41 140.50 9.17 -0.29 6.14 19.62 7.47 14.65 30.59 7.16 21.70 City of Paso Robles 73.69 82.75 76.28 142.70 250.34 176.07 105.16 207.16 134.30 2.52 -2.86 0.79 -2.83 -0.92 -2.66 -0.38 -3.75 -1.90 City of Pismo Beach 73.53 81.42 75.78 224.69 346.98 262.23 165.22 282.52 198.73 -3.18 1.65 -1.75 -8.32 -12.99 -9.79 -11.24 -11.56 -11.37 City of San Luis Obispo 71.17 83.39 74.66 169.38 268.44 201.00 120.55 223.86 150.07 0.74 0.74 0.74 -2.26 -4.20 -3.10 -1.54 -3.49 -2.38 City of Morro Bay 69.61 80.04 72.59 166.96 266.44 198.30 116.23 213.27 143.95 -0.63 1.33 -0.02 -0.37 -5.28 -2.28 -1.00 -4.03 -2.31 Current Week Totals Percent Change Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar Current Week Totals Percent Change Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar Current Week Totals Percent Change Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar RevPar Current Week Totals Percent Change Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar Current Week Totals Percent Change Occupancy (%)ADR RevPar Occupancy (%)ADR For the Week of June 26, 2022 to July 02, 2022 For the Week of June 19, 2022 to June 25, 2022 For the Week of June 12, 2022 to June 18, 2022 For the Week of June 05, 2022 to June 11, 2022 For the Week of May 29, 2022 to June 4, 2022 2009‐10 2010‐11 2011‐12 2012‐13 2013‐14 2014‐15 2015‐16 2016‐17 2017‐18 2018‐19 2019‐20 2020‐21 2021‐22Change +/‐ to Non‐COVID MonthJuly 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 133.0%August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 120.1%September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 134.0%October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 125.0%November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 121.8%December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 130.6%January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 107.0%February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 120.1%March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 133.4%April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,057,524$ 142.4%May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 909,549$ 119.7%June490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ Total/Average4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 9,483,480$ 2020‐21 2021‐22 Change +/‐ 2020‐21 2021‐22 Change +/‐ 2020‐21 2021‐22 Change +/‐July 54.5 82.2 50.7% 165.96 226.69 36.6% 90.53 186.23 105.7%August 61.0 71.9 17.9% 162.84213.77 31.3% 99.27 153.67 54.8%September 63.1 70.9 12.4% 167.66 214.67 28.0% 105.79 152.3044.0%October 61.9 68.1 10.0% 162.18 200.8023.8% 100.38 136.81 36.3%November 49.85 63.10 26.6% 145.06 182.97 26.1% 72.32 115.47 59.7%December 33.3253.5060.5%123.53 175.5642.1%41.16 93.90128.1%January 40.5 50.6 25.0% 124.24152.39 22.7% 50.28 77.08 53.3%February 54.4 64.9 19.4% 138.33 173.07 25.1% 75.18 112.37 49.5%March 66.7 65.2 ‐2.3% 144.67 175.65 21.4% 96.55 114.49 18.6%April 70.5 72.6 3.1% 169.50211.2424.6% 119.42 153.43 28.5%May 65.9 63.9 ‐3.0% 181.84197.13 8.4% 119.81 125.945.1%June76.0 203.39 154.53Total/Average58.13 66.08 0.20 157.43 193.09 0.26 93.77 129.240.53Updated: 7/7/2022Occupancy ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Report to City of SLO – TBID and PCC Public Relations Contract June 2022 PR ACTIVITY Implementation/Proactive Work Drafted ‘Meet Your Neighborhood Mixologist ’ Q&A for VisitSLO.com Hosted influencer Freddy Rodriguez // @blueperk's visit in partnership with DCI Hosted LA Times journalist Brian Clark's visit in partnership with DCI Crafted the TBID's Midweekend promotion release and began pitching to media Pitched and hosted Think Differently event on DEI Partnered with Amtrak and Hotel Cerro to host Troy Williams, Think Differently panelist Completed Foothill District Neighborhood map in partnership with Badger Branding Continued planning visit for content creator Caroline Juen // @loveandloathingLA Continued working with Verdin on Support Local Campaign and implementation Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Continued planning visit for freelancer Chelsea Davis writing for Forbes Partnerships Hosted UK FAM visit in partnership with SLO CAL and Visit CA Met with Visit SLO CAL's new public relations representatives from MMGY NJF Pitched "Sunrise/Sunset Spots" and "Design: Art to Architecture" story ideas to Visit California PUBLICATION PLACEMENTS UVPM AD VALUE PILLARS RESULT OF SMARTER TRAVEL San Luis Obispo: A Model for Your Next Sustainable Vacation 694,000.00 $558.40 Sustainability SUSTAINABLE FAM PRESS TRIP FORBES 29 U.S. Hotels For A Fourth Of July Wellness Getaway 24,220,000.00 $27,853.00 Cultural MEDIA HOSTING W/DCI AAA THE EXTRA MILE HOW TO PAIR BEER WITH BBQ THIS SUMMER 9,721,657.00 $89,925.00 Beer/Wine PROACTIVE PITCHING W/DCI VISIT CALIFORNIA Take a Beercation in California 1,000.00 -Beer/Wine PROACTIVE PITCHING VISIT CALIFORNIA Easy Ideas for Sustainable Travel in California 230,243.00 -Sustainability YELP BLOG Small Towns, Big Flavor: Yelp Names 2022 Foodie Cities 500.00 -Culinary BON TRAVELER 7 Epic California Road Trips To Take This Summer 7,000.00 $1.60 Cultural GLOBAL TRAVELER New Summer Vibe Special from Hotel San Luis Obispo 4,000.00 $1.00 Cultural KCBX "See and Missed": New York artist brings attention to Filipino history of Morro Bay 7,000.00 $1.68 Cultural TOTALS 9 34,885,400.00 $118,340.68 TOTAL YTD 247 2,809,185,120.00 $844,139.60 256 2,844,070,520.00 $962,480.28 Report to City of SLO – TBID and PCC Public Relations Contract June 2022 Implementation/Proactive Work Continued working with Verdin on Support Local Campaign and implementation Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Partnerships Implementation/Proactive Work Continued working with Verdin on Support Local Campaign and implementation Continued working with the City and Noble Studios/DCI on overall tourism marketing campaign Responsive leads Partnerships Report to City of SLO – TBID Guest Services Contract June 2022 Response to TBID Advertising Week 1 Week 2 Week 3 Week 4 June 2021 June 2022 Calls to 1-877-SLO-TOWN 40 35 24 32 134 131 Hotel Availability Tracker Week 1 Week 2 Week 3 Week 4 June 2021 June 2022 Email Response 24 24 25 26 104 99 Phone Calls to Hotels 120 106 94 101 368 421 Hotel Referrals Week 1 Week 2 Week 3 Week 4 June 2021 June 2022 Visitors Served (walk-ins) 1,488 1,530 2,330 1,843 6,813 7,191 Guests Served (via phone and digitally) 408 576 522 356 1,986 1,862 Hotel Rooms Referred 594 502 427 412 1,787 1,935 Agency Report · June 2022 SLO-TBID Agency Repor t June Activity & Performance What’s Ahead: ●Quarterly Marketing Plan FY22-23: Copy of July-Sept Visit SLO - 30/60/90 Marketing Plan - FY22-23 Paid Media Paid search drove 35,206 impressions (a 6% increase PoP), 5,896 clicks (a 8% increase PoP), a 16.75% CTR and 6,376 sessions (15% increase PoP)while driving 69 Book Now Conversions, 1,049 hotel referrals and 17 homestay referrals at 7% decrease in cost. Paid social drove 610,739 impressions, 211,529 users reached and 6,066 clicks across Facebook, Instagram and Pinterest with a 1.16% CTR for FB/Insta (a 28% increase PoP) and .32% on Pinterest (a 7% increase PoP)for 2,342 sessions while driving 3 Book Now referrals, 7 things to do referrals and 53 hotel referrals at a 21% decrease in cost. Display drove 916,615 impressions, 3,002 clicks, a .33% CTR (a 11% decrease PoP) and 4,022 sessions while driving 23 hotel referrals and 1 Book Now conversion at a 2% decrease in cost. Connected TV drove 563,639 impressions with a CVR of 98%. The LA DMA drove the most impressions, followed by Dallas(before we turned this off). The Family audience drove the most impressions and the top publishers included: Samsung TV+, Sling, Paramount, Discovery Networks, AMC, MLB and The CW. TripAdvisor drove 1,325,217 impressions, 1,300 clicks with a CTR of 0.10%. TripAdvisor reports the following: Ad Exposed Economic Impact - $1,356,988, Hotel revenue - $375,415, ADR - $259, Total room nights – 1,449, Total Bookings – 906, Estimated travelers – 1,993. Compared to unexposed users in the same audiences, our ad audience viewed 70% more pages of SLO content, clicked through to 60% more pages of SLO Content, viewed 50% more SLO points of interest and viewed 30% more SLO Accommodation Content. TikTok drove 538,430 impressions, 5,333 clicks, a .99% CTR and 1,565 sessions while driving 1 hotel referral.This channel has a 96.55% bounce rate and 1.04 pages per session. 2 ●Proactively monitored and optimized paid media placements ($43,694.71 spend) ●Monitored Connected TV ●Launched TikTok Email Marketing The theme of June’s newsletter was Concerts in the Plaza and Festival Mozaic because of our audience’s interest in events. We saw 28.5% open rate and a 1.5% click rate, which is on par with our click rate over the last year. We saw a lower open rate than normal, which is likely because we were competing with pre-Fourth of July emails and in conjunction with many people on vacation leading into the holiday. There were 298 clicks on the Concerts in the Plaza blog post and 80 clicks on our call to action to Find a Hotel. Search Engine Optimization (SEO) & Content Creation Organic search traffic was steady period-over-period and increased 12% year-over-year. Organic hotel partner referrals increased 26% (312 vs 247), Book Now decreased 15% (61 vs 72) and Homestay referrals decreased 70% (8 vs 27) year-over-year (June 1-30, 2022 vs June 1-30, 2021). We saw a 7% decrease in Avg Session Duration, a 2% decrease in bounce rate and a 2% decrease in pages per session PoP and 12% increase in sessions, 2% increase in bounce rate, 12% decrease in pages/session and a 12% increase in avg. session duration YoY for organic search. Page 1 keyword rankings on the search engine results page increased 3% in June, compared to the previous period. In June, we saw additional positive PoP growth for many of the pages we have optimized including: a 46% increase to the Sunset Drive In page, a 7% increase to Things to Do, a 2% increase to Hotels page, a 382% to Downtown SLO, 17% increase to Events page, a 48% increase to the Farmers Market page and 15% increase to Biking page. ●SEO Optimizations created: ○Page Optimization: Breakfast Spots ○Page Optimization: Museums ●Technical Fix: Fix Pages With Too Much Text in Title Tags Blog Posts (2 per month) Completed: ●Blog #1: SLO Concerts in the Plaza Return for 2022 ●Blog #2: Festivals, Concerts, Events: Nothing SLO About This Summer Website 3 The website saw a 3% increase in sessions period-over-period (June 1-30, 2022 vs May 2-31, 2022) and a 6% increase YoY; for a total of 37,632 sessions and 31,321 new users in June. From an engagement perspective, bounce rate decreased by 1% and pages/session increased by 4% and average session duration increased by 3% PoP. The largest increases in traffic stemming from Social and Paid Social. ●Monthly Web Maintenance Items ○Updates to Cal Poly SLO Days 2022 page and form ○Updates to Summer MidWeekend page and adding to main nav ○No plugin or core updates made due to bugs related to WP 6.0 release. MRO activities will resume in July 2022. PR, Media, And Influencer Relations Proactive Pitch Development: ●Sustainable Program Campaign Promotion (In Progress) ●Taste of SLO (From Organic Waste to Energy) (Completed) ●What’s New in 2022/Why visit SLO in 2022 (In Progress) ●SLO restaurant Month pitching (Completed) ●Black History Month Pitching (Completed) ●Road Trip Travel Destination Pitching (Completed ●Women in SLO - Women’s History Month (Completed) ●Group Sustainability FAM outreach (Completed) ●Arbor Day - Keys for Trees (Completed) ●National Bike Month (Completed) ●Memorial Day Getaways (Completed) ●Pride Month (Completed) ●Unique Outdoor Recreation (Completed) ●Summer Travel (Completed) Ongoing Media Conversations: ●AAA Magazine, Theresa Medoff, Destinations with leading-edge sustainability practices ●AAA World, Sucheta Rawal, Best Biking Cities in the US ●Family Vacationist, Sheryl Nance Nash, Best Family Resorts in California ●Garden Destinations, Beverly Hurley, Hotels with, Gardens, Beehives and Farm-To-Table ●Hotels Above Par, Carrie Bell, BLUE for Color Series ●Metro, Tamara Hinson, Sustainability Initiative ●National Geographic, Heather Greenwood Davis, Best and Brightest Summer Trips for Families 2022 ●New York Post, Perri O. Blumberg, Amazing and Unconventional Honeymoon Destinations ●The Boston Globe, Jon Marcus, Retail Pop-Up Shops and Tourism ●The Boston Globe, Jon Marcus, Vacations Without Cars ●The New York Times, David Gelles, SLO Sustainability 4 ●The Hotel Guide, Edward Leos, Great Family Travel Destinations and Summer Travel ●Wide Open Roads, Sarah Kuta, Bike-friendly wine regions in the U.S. ●Wine Enthusiast, Amy Beth Wright, Vineyards with Guest Residences Hosted Media Visit or Influencer Partnerships (6-9 visits/partnerships in 2021-22) ●Individual Media Visits: ○Anna Haines: Freelance, Forbes, AFAR, Sustainability Initiative & Wellness Experiences (Feb 28-March 3) ○Lindsay Myers, Get Lost with Lindsay (April 18 - 22) ○Brian Clark: Freelance, Everett Potter’s Travel Report, LA Times (June 14-17) ●Group Press Trip April 2022 - Media Attendees ○Brandon Withrow – The Daily Beast ○Laurie Biratti - TravelPulse ○Carol McPherson, SmarterTravel ○Cindy Ladage, TravelAwaits ○DeAnna Taylor, Travel Noire ●Digital Influencers ○Developed Most Wanted Influencer List for approval; revised strategy ○DCI confirmed direction from SLO TBID; conducted outreach to check interest, availability and proposals, Presented 7 digital influencer partnerships to date. Completed: ●Francesca Murray – One Girl, One World (Nov. 2-5) ●Freddy Rodriguez – BluePark (June 7 -10) Canceled/Declined Partnerships: ●Hetal Vasavada – MilkAndCardomom ●Amber Mamian – Global_munchkins ●Danielle Schaffer – CityGirlGoneMom ●Stacey Freeman – Poshinprogress (Dec. 19-21) DCI’s All Client Pitch Initiative Proposed:(4-6 pitches throughout 2021-22) Progress:5 completed - Fall Destinations, September 2021; Halloween Fun, October 2021; Holiday Fun, November 2021, National Beer Day, March 2022; Earth Day, Sustainability, March/April 2022 5 DCI 2021-22 SLO Coverage Grid: ●https://docs.google.com/spreadsheets/d/14yqVCn3Ee--W9-pX-xfqPZsidrKOrNJ2J7z4RtSXL 00/edit?usp=sharing 6 June 2022 Organic Social Report Date: 7/13/22 Page Fans: 96,792 ( .2%) Total Posts: 20 Organic Impressions: 43,629 ( 63%) Total Engagements: 14,371 ( .4%) FACEBOOK Top Posts: Followers: 22,739 ( .3%) Total Posts: 19 Total Impressions: 410,126 ( 19%) (includes both organic & paid) Total stories: 43 Average Reach per Story: 510 Total Engagements: 3,477 ( 72%) INSTAGRAM Top Posts: WHAT WE WORKED ON THIS MONTH: - Created 2 Reels - Both reels having over 10,000 views -10.3k & 19.8k views - Ran summer/new business highlight Giveaway ●182 entries - Get to Know Our Followers Interactive Stories - Promoted city survey link in Stories - Highlighted Flour House Award -Promoted WTF Bike night with SLO County - Partnered with @blueperk influencer and shared their content on our stories JULY FOCUS: - Midweek Promotion and Reel Creation - Sharing Concerts in the Plaza content - New Guides for IG - Start sourcing Content Creators - Continue to post engaging stories - Continue Reel creations - New Story Network Stories - Post frequently to LinkedIn DRAFT Minutes – Promotional Coordinating Committee Special Meeting of June 15, 2022 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, June 15, 2022 Special Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, June 15, 2022 at 5:30 p.m., by Chair Thomas. ROLL CALL Present: Chair John Thomas, and Committee Members Maureen Forsberg, David Smith, Anni Wang, and Lori Lerian Absent: Vice Chair Samantha Welch and Committee Member Robin Wolf Staff: Tourism Manager Molly Cano and Deputy City Clerk Megan Wilbanks PUBLIC COMMENT ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS ACTION: UPON MOTION BY MEMBER SMITH, SECONDED BY COMMITTEE MEMBER FORSBERG, CARRIED 5-0 (Vice Chair Samantha Welch and Committee Member Robin Wolf absent) to approve the Consent Agenda items 1 thru 6. C.1 Minutes of the Meeting on May 11, 2022 C.2 2021-22 Community Promotions Budget Report C.3 SLO Chamber Monthly Public Relations Report C.4 SLO Chamber Visitor Center Report C.5 SLO Chamber GIA Support Report C.6 TOT Report DRAFT Minutes – Promotional Coordinating Committee Meeting of June 15, 2022 Page 2 PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE Jacqui Clark-Charlesworth, SLO Chamber presented the report on the public relations activities for the month. Public Comment None --End of Public Comment-- ACTION: No action was taken on this Receive and File item. BUSINESS ITEMS 1. PUBLIC ART PROMOTIONAL PLAN UPDATE Ashlee Akers and Megan Condict from Verdin, presented the recommended Public Art Promotional Strategy for the committee’s review and adoption. The committee enthusiastically received the presentation and discussed the style sheet need to support the public art mark usage. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER LERIAN, SECONDED BY COMMITTEE MEMBER WANG, CARRIED 5-0 (Vice Chair Samantha Welch and Committee Member Robin Wolf absent) to adopt the public art promotional plan. 2. PUBLIC ART ASSET PROPOSAL Tourism Manager Cano presented the proposal for the collection of public art assets for the committee’s review and approval. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER FORSBERG, SECONDED BY COMMITTEE MEMBER LERIAN, CARRIED 5-0 (Vice Chair Samantha Welch and Committee Member Robin Wolf absent) to approve the Public Art asset proposal from Studio 101 West Photography. DRAFT Minutes – Promotional Coordinating Committee Meeting of June 15, 2022 Page 3 3. FY22 PROGRAM BUDGET STATUS Tourism Manager presented the status of the FY22 budget for the committee’s review and discussion. Public Comment None --End of Public Comment-- ACTION: UPON MOTION BY COMMITTEE MEMBER FORSBERG, SECONDED BY COMMITTEE MEMBER LERIAN, CARRIED 5-0 (Vice Chair Samantha Welch and Committee Member Robin Wolf absent) to approve the request to carryover the remaining $12,000 from the GIA allocation into FY23 for the GIA program. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA LIAISON REPORT • None. 2. COMMITTEE OUTREACH UPDATE • Chair Thomas reported on the City’s Community Academy. 3. TBID BOARD REPORT • TBID Chair Smith provided a report on the past TBID meeting. 4. TOURISM PROGRAM UPDATE Tourism Manager Molly Cano provided a brief Tourism Program update. ADJOURNMENT The meeting was adjourned at 6:50 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, July 13, 2022 at 5:30 p.m. at City Hall 990 Palm Street. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2022