HomeMy WebLinkAboutItem 7a. Annual Public Hearing for the TBID Item 7a
Department: Administration
Cost Center: 208-1006
For Agenda of: 11/1/2022
Placement: Public Hearing
Estimated Time: 20 minutes
FROM: Greg Hermann, Deputy City Manager
Prepared By: Molly Cano, Tourism Manager
SUBJECT: ANNUAL PUBLIC HEARING FOR THE TOURISM BUSINESS
IMPROVEMENT DISTRICT
RECOMMENDATION
1. Conduct a public hearing to receive testimony regarding the City Council’s intention
to continue the San Luis Obispo Tourism Business Improvement District and
determine whether a legally sufficient protest is made; and
2. If no legally sufficient protest is made, adopt a Draft Resolution entitled, “A
Resolution of the City Council of the City of San Luis Obispo, California, declaring
the basis for and the levy of the assessment for the San Luis Obispo Tourism
Business Improvement District and affirming the establishment of the District.”
DISCUSSION
Policy Context
As referenced in the City’s Municipal Code Section 12.42.060 and Sections 36524 and
36525 of the California Streets and Highways Code, after approval of the annual report
the City Council shall follow the hearing process. At the public hearing, the City Council
shall hear and consider all protests. If written protests are received from hotel businesses
in the district paying 50% or more of the annual assessment, no further proceedings to
continue the levy of assessments shall take place. The protests shall be weighted based
upon the annual assessment for the prior year by each hotel business. (Ord. 1517 § 3
(part), 2008)
Background
On October 18, 2022, Council reviewed and approved the San Luis Obispo Tourism
Business Improvement District (TBID) Board’s annual report pursuant to Municipal Code
Section 12.42.060 (Attachment B).
The City’s Municipal Code further requires that, after the approval of the annual report,
Council may choose to adopt a resolution of intention to levy an annual assessment for
that fiscal year and schedule a public hearing to receive any written or oral protests
against the district. Resolution No. 11276 (2022 Series), setting such a hearing, was
adopted on October 18, 2022 (Attachment C).
Page 62 of 175
Item 7a
Following the October 18, 2022, Council action, all lodging businesses within the district
including hotels, motels, bed and breakfast properties and the City permitted homesta ys,
were noticed for the public hearing scheduled for November 1, 2022. Those notices were
sent on October 20, 2022 to all assessed properties.
Previous Council Action
As set forth in Sections 36524 and 36525 of the California Streets and Highways Code
and San Luis Obispo Municipal Code Section 12.42.060, the Council has the ability to
continue the San Luis Obispo TBID at the public hearing, unless oral or written protests
are received from City hoteliers that will pay 50% or more of the proposed assessme nts.
Under Municipal Code Section 12.42.060, protests are weighted based upon the annual
assessment for the prior year by each hotel. Staff will have assessment information
available at the meeting, but for confidentiality reasons, this information is not made public
before or at the meeting. In the event that a sufficient negative protest occurs, no further
proceedings to continue the levy of assessments for that fiscal year shall take place.
At the conclusion of the public hearing, if insufficient protest is received, Council may then
adopt a resolution affirming the continuation of the San Luis Obispo TBID, setting forth
the basis for the assessment, and levying the assessment upon hotels in the district for
fiscal year 2022-23.
Public Engagement
This item is on the agenda for the November 1, 2022, Council meeting and will follow all
required postings and notifications. The public may have an opportunity to comment on
this item at or before the meeting.
All Advisory Body meetings for the TBID were noticed in accordance with Brown Act
standards.
ENVIRONMENTAL REVIEW
The California Environmental Quality Act (CEQA) does not apply to the recommended
action in this report, because the action does not constitute a “project” under CEQA
Guidelines sec. 15378.
FISCAL IMPACT
Budgeted: Yes Budget Year: 2022-23
Funding Identified: Yes
Page 63 of 175
Item 7a
Fiscal Analysis:
Funding
Sources
Total Budget
Available
Current
Funding
Request
Remaining
Balance
Annual
Ongoing
Cost
General Fund $ $ $ $
State
Federal
Fees
Other: TBID
Fund
$1,727,200 $1,727,200
Total $1,727,200 $ $ $ 1,727,200*
*For 2022-23, the TBID projected revenue is $1,727,200 and is budgeted for program
costs including staffing, which is intended to be used for tourism marketing and promotion.
All costs associated with TBID program expenditures are paid with TBID revenues. The
City retains 2% of TBID revenues to offset administrative overhead in the General Fund
which amounts to $34,544 in FY 2022-23 based on current revenue assumptions.
ALTERNATIVES
1. Delay the public hearing. Staff does not recommend this alternative because all
legally required noticing has been completed. In addition to the legal noticing, staff
provided additional constituent outreach. In the event that the City receives close to
50% protest, the Council could delay the public hearing in order verify protest
submissions.
2. Deny the resolution. Staff does not recommend this alternative if the requirements
to deny the resolution under the legal protest specifications were not met.
ATTACHMENTS
A – Draft Resolution to Continue the TBID in FY 22-23
B – City Council Draft Minutes of October 18, 2022
C – Resolution No. 11276 (2022 Series)
Page 64 of 175
Page 65 of 175
R ____
RESOLUTION NO. _____ (2022 SERIES)
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN LUIS
OBISPO, CALIFORNIA, DECLARING THE BASIS FOR AND THE LEVY
OF THE ASSESSMENT FOR THE SAN LUIS OBISPO TOURISM
BUSINESS IMPROVEMENT DISTRICT AND AFFIRMING THE
ESTABLISHMENT OF THE DISTRICT
WHEREAS, the Parking and Business Improvement Law of 1989, section s 36500
et seq. of the Streets and Highways Code, authorizes cities to establish business
improvement districts for several purposes, one of which is promotion of tourism; and
WHEREAS, the lodging businesses within the proposed City of San Luis Obispo
Tourism Business Improvement District had requested the City of San Luis Obispo
establish such a self-assessment improvement district in 2008; and
WHEREAS, the San Luis Obispo Tourism Business Improvement District was
established in July 2008, and the San Luis Obispo Tourism Business Improvement
District Law was incorporated into the Municipal Code under Chapter 12.42; and
WHEREAS, the City Council appointed an advisory board to carry out the functions
specified in Street and Highways Code Section 36530, and to provide oversight,
guidance, and recommendations regarding the use of th e assessment funds; and
WHEREAS the San Luis Obispo Tourism Business Improvement District Law and
the Parking and Business Improvement Law of 1989 requires the advisory body to
prepare and submit an annual report stating proposed changes, improvements an d
activities for the fiscal year; and
WHEREAS, such report was filed and approved by the City Council on October
18, 2022; and
WHEREAS, on October 18, 2022 the City Council adopted Resolution No. 11369
(2022 Series) declaring its intention to continue the San Luis Obispo Tourism Business
Improvement District in 2022-23; and
WHEREAS, notices regarding the approval of the public hearing were sent on
October 20, 2022 to all assessed properties; and
WHEREAS, the City Council held a duly noticed Public Hearing on November 1,
2022 to allow for protests, as contemplated by Streets and Highway Code Section 36524;
and
WHEREAS, sufficient written or oral protest was not received from hotel
businesses in the district which pay fifty percent or more of the assessment .
Page 66 of 175
Resolution No. _____ (2022 Series) Page 2
R ______
NOW, THEREFORE, BE IT RESOLVED by the Council of the City of San Luis
Obispo as follows:
a) The establishment of Tourism Business Improvement District in the City of San
Luis Obispo in accordance with the San Luis Obispo Tourism Business
Improvement District Law, San Luis Obispo Municipal Code Chapter 12.42, and
the California Streets and Highways Code, section 36500 et seq. (Parking and
Business Improvement Law of 1989) is affirmed.
b) The assessment levied by the Tourism Business Improvement District shall be
used to promote lodging at the hotels within the district and administer
marketing programs that increase overnight lodging.
c) The assessment shall be levied and allocated by the City of San Luis Obispo.
d) The assessment shall to be levied on all “hotels”, as that term is defined in San
Luis Obispo Municipal Code section 3.04.020, to wit: any structure, or any
portion of any structure, which is occupied or intended or designed for
occupancy by transients for dwelling, lodging or sleeping purposes, and
includes any hotel, inn, tourist home or house, motel, studio hotel, bachelor
hotel, lodging house, rooming house, apartment house, dormitory, public or
private club, mobile home or house trailer at a fixed location, or other similar
structure or portion thereof.
Page 67 of 175
Resolution No. _____ (2022 Series) Page 3
R ______
e) The assessment shall be based on two percent (2%) of gross room rent.
f) New hotels shall not be exempt from immediate assessment.
Upon motion of _______________________, seconded by
_______________________, and on the following roll call vote:
AYES:
NOES:
ABSENT:
The foregoing resolution was adopted this _____ day of _____________________, 2022.
__________________________
Mayor Erica A. Stewart
ATTEST:
_____________________________
Teresa Purrington,
City Clerk
APPROVED AS TO FORM:
______________________________
J. Christine Dietrick,
City Attorney
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the
City of San Luis Obispo, California, on ______________________.
___________________________
Teresa Purrington,
City Clerk
Page 68 of 175
Page 69 of 175
R 11369
RESOLUTION NO. 11369 (2022 SERIES)
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN LUIS
OBISPO, CALIFORNIA, DECLARING ITS INTENTION TO CONTINUE
THE SAN LUIS OBISPO TOURISM BUSINESS IMPROVEMENT
DISTRICT, TO CONTINUE THE BASIS FOR AND TO LEVY THE
ASSESSMENT FOR THE DISTRICT, AND TO SET A DATE FOR THE
PUBLIC HEARING ON THE DISTRICT AND THE ASSESSMENT FOR
2022-23
WHEREAS, the Parking and Business Improvement Law of 1989, sections 36500
et seq. of the Streets and Highways Code, authorizes cities to establish business
improvement districts for several purposes, one of which is promotion of tourism; and
WHEREAS, the lodging businesses within the proposed City of San Luis Obispo
Tourism Business Improvement District had requested the City of San Luis Obispo
establish such a self-assessment improvement district in 2008; and
WHEREAS, the San Luis Obispo Tourism Business Improvement District was
established in July 2008 and incorporated into the Municipal Code under Chapter 12.42;
and
WHEREAS, the assessment went into effect on October 1, 2008; and
WHEREAS, the City Council appointed an advisory board to provide oversight,
guidance, and recommendations regarding the use of the assessment funds; and
WHEREAS, the City Municipal Code and the Parking and Business Improvement
Law require the advisory board to prepare and submit an annual report stating proposed
changes, improvements and activities for the fiscal year; and
WHEREAS, an annual report was prepared pursuant to Section 36533 of the
Streets and Highway Code; and
WHEREAS, notices regarding the approval of the annual report were sent on
October 6, 2022 to all assessed properties.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of San Luis
Obispo as follows:
a) That the Tourism Business Improvement District Annual Report for fiscal year
2021-22 as filed by the advisory body is hereby approved.
DocuSign Envelope ID: 68198E7D-F1C6-4C62-B842-EA630FBCC1A9
Page 70 of 175
Resolution No. 11369 (2022 Series) Page 2
R 11369
b) The San Luis Obispo City Council proposes to continue the established
Tourism Business Improvement District in the City of San Luis Obispo in
accordance with City Municipal Code Chapter 12.42 and the California Streets
and Highways Code, sections 36500 et seq. (Parking and Business
Improvement Law of 1989).
c) The assessment levied by the Tourism Business Improvement District shall be
used to promote lodging at the hotels within the district and administer a
marketing program that increases overnight hotel stays pursuant to the set
goals.
d) The assessment will be levied and allocated by the City of San Luis Obispo.
e) The assessment is proposed to be levied on all “hotels”, as that term is defined
in San Luis Obispo Municipal Code section 3.04.020, to wit: any structure, or
any portion of any structure, which is occupied or intended or designed for
occupancy by transients for dwelling, lodging or sleeping purposes, and
includes any hotel, inn, tourist home or house, motel, studio hotel, bachelor
hotel, lodging house, rooming house, apartment house, dormitory, public or
private club, mobile home or house trailer at a fixed location, or other similar
structure or portion thereof.
f) The assessment shall be based on two percent (2%) of gross room rent.
g) New hotels shall not be exempt from immediate assessment.
h) The public hearing, held pursuant to the City Municipal Code Chapter 12.42
and the Parking and Business Improvement Law of 1989, section 36535 of the
Streets and Highways Code, is to allow for comments on the District and
proposed assessment, and is hereby set for 6 P.M., Tuesday, November 1,
2022, before the City Council of San Luis Obispo.
i) At the public hearing, the testimony of all interested persons for or against the
continuation of the District, the boundaries of the District, or the furnishing of
specified types of improvements or activities will be heard.
j) Any protest against the continuation of the City of San Luis Obispo Tourism
Business Improvement District and the levying of the assessment, or any
aspect thereof, may be made in writing. A protest may be withdrawn at any time
before the conclusion of the public hearing. Any written protest shall contain a
description of the business in which the person signing the protest is not shown
on the official records of the City of San Luis Obispo as the owner of the
business, then the protest shall contain or be accompanied by written evidence
that the person is the owner of the authorized representative of the business.
Any protest as to the regularity or evidence of the proceedings shall be in writing
and clearly state the irregularity or defect to the City of San Luis Obispo at 990
Palm Street, San Luis Obispo, CA 93401.
DocuSign Envelope ID: 68198E7D-F1C6-4C62-B842-EA630FBCC1A9
Page 71 of 175
Resolution No. 11369 (2022 Series) Page 3
R 11369
k) If, at the conclusion of the public hearing, there are of record, written protests
by the owners of businesses within the proposed San Luis Obispo Tourism
Business Improvement District that will pay fifty percent (50%) or more of the
total assessments of the entire San Luis Obispo Tourism Business
Improvement District, no further proceedings to continue the San Luis Obispo
Tourism Business Improvement District shall occur. New proceedings to form
the San Luis Obispo Tourism Business Improvement District shall not be
undertaken again for a period of at least one (1) year from the date of the
finding. If the majority of written protests are only as to an improvement or
activity proposed, then that type of improvement or activity shall not be included
in the San Luis Obispo Tourism Improvement District.
DocuSign Envelope ID: 68198E7D-F1C6-4C62-B842-EA630FBCC1A9
Page 72 of 175
Resolution No. 11369 (2022 Series) Page 4
R 11369
BE IT FURTHER THEREFORE RESOLVED, the City Clerk is instructed to provide
notice as required by the City Municipal Code Chapter 12.42 and the Parking and
Business Improvement Law of 1989, section 36534, subpart (a)(7) of the Streets and
Highways Code, to wit: the City Clerk shall give notice of the public hearing by causing
the resolution of intention to be published once in a newspaper of general circulation in
the City no less than seven days before the public hearing.
Upon motion of Council Member Shoresman, seconded by Vice Mayor
Christianson, and on the following roll call vote:
AYES: Council Member Marx, Pease, Shoresman, Vice Mayor
Christianson, and Mayor Stewart
NOES: None
ABSENT: None
The foregoing resolution was adopted this 18th day of October 2022.
___________________________
Mayor Erica A. Stewart
ATTEST:
____________________________
Teresa Purrington
City Clerk
APPROVED AS TO FORM:
____________________________
J. Christine Dietrick
City Attorney
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the
City of San Luis Obispo, California, on ______________________.
___________________________
Teresa Purrington
City Clerk
DocuSign Envelope ID: 68198E7D-F1C6-4C62-B842-EA630FBCC1A9
10/21/2022 | 4:17 PM PDT
Page 73 of 175
1
Council Minutes
October 18, 2022, 5:00 p.m.
Council Chambers, 990 Palm Street, San Luis Obispo
Council Members
Present:
Council Member Jan Marx, Council Member Andy Pease,
Council Member Michelle Shoresman, Vice Mayor Carlyn
Christianson, Mayor Erica A. Stewart
City Staff Present: Derek Johnson, City Manager, Christine Dietrick, City Attorney,
Teresa Purrington, City Clerk
_____________________________________________________________________
1. CLOSED SESSION: STARTS AT 5:00 PM
A Closed Session of the San Luis Obispo City Council was called to order on
October 18, 2022 at 5:00 p.m. in the Council Hearing room, 990 Palm Street,
San Luis Obispo by Mayor Stewart.
1.a CONFERENCE WITH LABOR NEGOTIATORS
Action: City Attorney Dietrick reported that there was no reportable action
for this item.
1.b ADJOURN CLOSED SESSION
Closed Session adjourned at 5:45 p.m. to the Regular City Council Meeting.
2. CALL TO ORDER
A Regular Meeting of the San Luis Obispo City Council was called to order on
October 18, 2022 at 5:47 p.m. in the Council Chambers, 990 Palm Street, San
Luis Obispo, by Mayor Stewart.
3. PLEDGE OF ALLEGIANCE
Vice Mayor Christianson led the Council in the Pledge of Allegiance.
4. PRESENTATIONS
4.a PROCLAMATION - RECOGNITION OF CHRIS MILLER, MANAGING
DIRECTOR OF THE PERFORMING ARTS CENTER
Mayor Stewart presented a proclamation recognizing the retirement of
Chris Miller, Managing Director of the Performing Arts Center.
Page 74 of 175
2
4.b INTRODUCTIONS - NEW CAL POLY STAFF MEMBERS
City Manager Derek Johnson introduced the following Cal Poly staff members:
• Ryan Gruss, Interim Managing Director of the Performing Arts Center
• Kristin Hoover, Executive Director for the Foundation for the
Performing Arts Center
• Molly Clark, Director of Cal Poly Arts
4.c PRESENTATION - PUBLIC ART SUMMARY FY 2021-22
Parks & Recreation Director Greg Avakian and Recreation Manager
Meghan Burger presented the Public Art Summary for Fiscal Year 2021 -22.
4.d CITY MANAGER REPORT
City Manager Derek Johnson provided a report on upcoming projects.
5. PUBLIC COMMENT PERIOD FOR ITEMS NOT ON THE AGENDA
Public Comment:
Cooper Linehart
Mary Jane Jodry
Jeffery Specht
Geraldine Clemens
--End of Public Comment--
6. CONSENT AGENDA
Motion By Council Member Pease
Second By Vice Mayor Christianson
To approve Consent Calendar Items 5a to 5d.
Ayes (5): Council Member Marx, Council Member Pease, Council Member
Shoresman, Vice Mayor Christianson, and Mayor Stewart
CARRIED (5 to 0)
6.a WAIVE READING IN FULL OF ALL RESOLUTIONS AND ORDINANCES
Waive reading of all resolutions and ordinances as appropriate.
6.b MINUTES REVIEW - OCTOBER 4, 2022 COUNCIL MINUTES
Approve the minutes of the City Council meeting held on October 4, 2022.
Page 75 of 175
3
6.c SECOND READING OF ORDINANCE NO. 1721 (2022 SERIES) TO
AMEND TITLE 13, CHAPTER 13.12, OF THE MUNICIPAL CODE TO
ADD AN UNDERGROUNDING DISTRICT COMPRISING THE LIMITS OF
THE PRADO BRIDGE REPLACEMENT PROJECT
Adopt Ordinance No. 1721 (2022 Series) entitled, “An Ordinance of the
City Council of the City of San Luis Obispo, California, amending Section
13.12.040 of the San Luis Obispo Municipal Code to Establish a New
Underground Utility District 16.”
6.d APPROVE ADVISORY BODY APPOINTMENTS TO THE MASS
TRANSPORTATION COMMITTEE, PARKS & RECREATION COMMISSION,
PLANNING COMMISSION, AND ZONE 9 ADVISORY COMMITTEE
Confirm the appointments of Franklin Pandoy to the Mass Transportation
Committee (MTC), Kari Duperron to the Parks and Recreation
Commission (PRC), Justin Cooley and David Houghton to the Planning
Commission, and Brian Nelson as Staff Member, and Shelsie Moore as
Staff Alternate for City of San Luis Obispo representatives to the San Luis
Obispo County Supervisors Zone 9 Advisory Committee (Z9).
7. PUBLIC HEARING AND BUSINESS ITEMS
7.a FISCAL YEAR 2021-22 ANNUAL REPORT OF THE TOURISM
BUSINESS IMPROVEMENT DISTRICT (Estimated Time: 30 minutes)
Deputy City Manager Greg Hermann and Tourism Manager Molly Cano
provided an in-depth staff report and responded to Council questions.
Public Comments:
None
---End of Public Comment---
Motion By Council Member Shoresman
Second By Vice Mayor Christianson
1. As recommended by the Tourism Business Improvement District Board,
receive and approve the TBID annual report for FY 2021-22; and
2. Adopt Resolution of Intention No. 11369 (2022 Series) entitled, “A
Resolution of the City Council of the City of San Luis Obispo,
California, declaring its intention to continue the San Luis Obispo
Tourism Business Improvement District, to continue the basis for
and to levy the assessment for the district, and to set a date for the
Public Hearing on the district and the assessment for 2022-23.”
Ayes (5): Council Member Marx, Council Member Pease, Council Member
Shoresman, Vice Mayor Christianson, and Mayor Stewart
CARRIED (5 to 0)
Page 76 of 175
4
7.b INTRODUCTION OF AN ORDINANCE TO AMEND MUNICIPAL CODE
CHAPTER 9.10 (CANNABIS REGULATIONS) AND ANNUAL CANNABIS
BUSINESS PROGRAM AND REGULATION UPDATE (Estimated Time:
90 minutes)
Community Development Director Michael Codron and Cannabis
Business Coordinator Alexander Fuchs provided an in -depth staff report
and responded to Council questions.
Public Comments:
Quinn Brady
Megan Souza
Tyler Saldo
Jim Dantona
---End of Public Comment---
Motion By Council Member Pease
Second By Vice Mayor Christianson
1. Introduce an Ordinance entitled, “An Ordinance of the City Council
of the City of San Luis Obispo, California, amending Chapter 9.10
(Cannabis Regulations) of the Municipal Code for Commercial
Cannabis Business Businesses and Personal Cultivation” clarifying
the requirements for applying, obtaining, activating, and renewing
commercial cannabis operator permits in the City; with the
following modifications to Ordinance Section 5, Subsection E:
E. Prohibition against Social Equity Owner reductions. Notwithstanding
any other provisions of this subsection, any transfer of ownership
within three years of the permit activation that will result in the
reduction or elimination of the total number of Social Equity Owners
or percentage interest of Social Equity Ownership in the
Commercial Cannabis Business from the number or ownership
percentage proposed in the original Commercial Cannabis Operator
Permit applications is prohibited. This prohibition shall include the
internal transfer of ownership from one currently permitted Operator
to another, and transfers of Social Equity Owner interests of any
kind required both prior notice and approval of the City to verify
compliance with this section. Thereafter, any transfer, at any time,
that would result in reduction of the total number of Social
Equity Ownership percentage in a commercial Cannabis
Business to be reduced below a minimum of 2%, shall be
prohibited.
Page 77 of 175
5
2. Adopt Resolution No. 11370 (2022 Series) entitled, “A Resolution
of the City Council of the City of San Luis Obispo, California,
approving amendments to the Cannabis Operator Permit Ranking
Criteria” updating the merit criteria used in the evaluation of retail
storefront cannabis business operator permit applications; and
3. Provide direction to staff to further evaluate and return at the next
annual cannabis program update with recommendations
addressing requests to modify specific cannabis retail storefront
rules regarding hours of operation, delivery operations by retail
stores, and age limits for medical cannabis customers.
Ayes (5): Council Member Marx, Council Member Pease, Council Member
Shoresman, Vice Mayor Christianson, and Mayor Stewart
CARRIED (5 to 0)
8. LIAISON REPORTS AND COMMUNICATIONS
Council Member Marx attended the Reach annual meeting on October 5th, the
Tank Farm roundabout ribbon cutting, and the reception for the Norwegian
Consul General.
Mayor Stewart attended the College Corps launch, gave a presentation at SLO
High School to share with students how to get involved in government, attended
the Downtown SLO breakfast update, attended a meeting with Senator Laird
regarding the next steps with Diablo, and the Lumina fun run.
Council Member Shoresman attended the Tank Farm round about ribbon cutting
ceremony and an event hosted by Community Counseling Center at the Dalidio
Adobe for Ellie Axelrod.
9. ADJOURNMENT
The meeting was adjourned at 9:03 p.m. The next Regular City Council Meeting
is scheduled for November 1, 2022 at 5:30 p.m. in the Council Chambers at City
Hall, 990 Palm Street, San Luis Obispo.
_________________________
APPROVED BY COUNCIL: XX/XX/2022
Page 78 of 175
Page 79 of 175
Confidential. Intellectual property of Visit San Luis Obispo.1
City of San Luis Obispo
Tourism Business Improvement District
Annual Public Hearing
As recommended by the Tourism Business Improvement District (TBID)
Board,
1)Conduct a public hearing to receive testimony regarding the City
Council’s intention to continue the San Luis Obispo Tourism Business
Improvement District and determine whether a legally sufficient
protest is made; and
2)If no legally sufficient protest is made, adopt a Resolution entitled, “A
Resolution of the City Council of the City of San Luis Obispo, California,
declaring the Basis for and the Levy of the Assessment for the San Luis
Obispo Tourism Business Improvement District and Affirming the
Establishment of the District.”
Recommendation
3Confidential. Intellectual property of Visit San Luis Obispo.
●Established in 2008
●7-member Advisory Board
●2% assessment on lodging properties
“The purpose of forming the district as a business improvement
area under the Parking and Business Improvement Area Law of
1989 is to provide revenue to defray the costs of services,
activities and programs promoting tourism which will benefit
the operators of hotels in the district through the promotion of
scenic, recreational, cultural and other attractions in the district
as a tourist destination.”
Background on the
SLO TBID
4Confidential. Intellectual property of Visit San Luis Obispo.
●Rolled Out the New Visit San Luis Obispo
Brand
●Launched Sustainable SLO and the Keys
for Trees initiatives
●Supported Midweek Travel
●Got People Talking About SLO
FY 21-22 TBID
Accomplishments
Overall Year By the Numbers
Measurement FY 21-22 Result % Change from
FY20-21
TOT Revenue $10,623,916.63 54% ↑
TBID Assessment
Revenue
$2,214,783.33 54% ↑
Occupancy (OCC)67%15.2% ↑
Average Daily
Rate (ADR)
$195.36 24.1% ↑
Revenue Per
Available Room
(RevPAR)
$132.57 41.4% ↑
Confidential. Intellectual property of Visit San Luis Obispo.6
Public Hearing
1.Conduct a public hearing to receive
testimony regarding the intention
to continue the San Luis Obispo
Tourism Business Improvement
District.
2.Determine whether a legally
sufficient protest is made.
3.If no legally sufficient protest is
made, adopt a resolution affirming
the continuation of the San Luis
Obispo Tourism Business
Improvement District, setting forth
the basis for the assessment, and
levying the assessment upon hotels
in the district for fiscal year 2022-23.
Confidential. Intellectual property of Visit San Luis Obispo.7
Tourism Business Improvement District
Annual Public Hearing
As recommended by the Tourism Business Improvement District (TBID)
Board,
1)Conduct a public hearing to receive testimony regarding the City
Council’s intention to continue the San Luis Obispo Tourism Business
Improvement District and determine whether a legally sufficient
protest is made; and
2)If no legally sufficient protest is made, adopt a Resolution entitled, “A
Resolution of the City Council of the City of San Luis Obispo, California,
declaring the Basis for and the Levy of the Assessment for the San Luis
Obispo Tourism Business Improvement District and Affirming the
Establishment of the District.”
Recommendation
Thank You
1010 Marsh St., San Luis Obispo, CA 93401
(805) 546-8208 . FAX (805) 546-8641
PROOF OF PUBLICATION
(2015.5 C.C.P.)
STATE OF CALIFORNIA,
County of San Luis Obispo,
I am a citizen of the United States and a resident
of the county aforesaid; I am over the age of
eighteen years, and not a party interested in the
above entitled matter. I am the principal clerk
of the printer of the New Times, a newspaper
of general circulation, printed and published
weekly in the City of San Luis Obispo, County
of San Luis Obispo, and which has been
adjudged a newspaper of general circulation by
the Superior Court of the County of San Luis
Obispo, State of California, under the date of
February 5, 1993, Case number CV72789: that
notice of which the annexed is a printed copy
(set in type not smaller than nonpareil), has been
published in each regular and entire issue of said
newspaper and not in any supplement thereof on
the following dates, to -wit:
C7L�o�0-2� 2C7
in the year 2022.
I certify (or declare) under the the penalty of
perjury that the foregoing is true and correct.
Dated at San Luis Obispo, California, this day
2-'0 of a C*. 2022.
Michael Gould, New Times Legals
P—k nawvI.NTMG Pd„tln/NrMG ofl.amsNEaSJF Nrcra/Pmrur Pub
Proof of Publication of
0 SAN LUIS OBISPO CITY
COUNCIL
NOTICE OF PUBLIC HEARING
The San Luis Obispo City Council invites all interested persons
to attend a public hearing on Tuesday, November 1, 2022 at
530 p.m. held in the Council Chambers at City Hall, 990 Palm
Street, San Luis Obispo. Please time that Zoom participation
will not be supported, as this will be an in -person meeting.
Meetings can be viewed remotely on Government Access
Channel 20 or streamed live from the City'a YouTube channel
at httod/vamube slo cdv. Public commend, prior In the start
of the meeting, may be submitted in writing via U.S. Mail
delivered to the City Clerk's office at990 Palm Street, San Luis
Obispo, CA 93d01 or by email to ems Icoli cilidelocity am
PUBLIC HEARING ITEMS:
• The City Council will hold a Public Hearing to consider
any protests against the continuance of the San Luis
Obispo Tourism Business Improvement District JTBIOL
It a legally sufficient protest is not made, Council
will consider adoption of a resolution affirming the
centimeter, of the TBID, setting forth the basis for
the assessment, and levying the assessment with no
changes upon hotels in the district for fiscal year 2022-
2023, at the same rate 12%) as all prior years.
For more lnhumal/on, you are beyond to contact Molly
Cane ofthe City-sAdministration Department at (8051
781-7165 ormcanot0slociti
• The City Council will imraduce an Ordinance amending
Chapter 15.02 and 15.04 of the Municipal Code by
adopting the 2022 Edition of fide 24 from the California
Code of Regulations. This update will align the local
Building Construction and Fire Prevention Code with the
new minimum conference standards that go into effect on
January 1, ZOU
Foreseen information, you are invited to contact
Michael Loew of the City's Public Works Department at
(8051781 Ji57 or mlaawd9slo c id.om
The City Council may also discuss other hearings or business
items before or after the items listed above. It you challenge
the proposed project in caurt, you may be limited to raising
only those issues you or someone else raised at the public
hearing described in this notice, or in written correspondence
delivered to the City Council at, or poor to, the public hearing.
Council Agenda Reports for this meeting will be available
for review one week in advance of the meeting date an the
City's welou e, under the Public Meeting Agendas web page:
httosl/w .slocM are/governmerNmavor-and-c im-cone c'I/
agendas -and -minutes. Please call the City Clerk's Office at
1805) 781-7100 far more information. The City Council meeting
will be televised live on Charter Cable Channel 20 and live
streaming an the City's YouTube channel hire/Yyoutube slo
1City
October 2Q 2022