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Home My WebLink AboutApplications_Downtown SLO DEI 2022 ApplicationDiversity, Equity and Inclusion 2022-2023 GRANT FUNDING FOR HIGH IMPACT DE&I PROJECTS Pl e ase provi de al l re que ste d i nformati on be f ore submi tti ng your appl i cati on. Please be as spe cific as possible ! I f accommoda on or assistance is n eed ed in co mple ng this A pplica on, or if a paper ve rsion is prefe rre d, ple ase contact (805) 781-7100 or D EI@slocity.org Organization Name :* Y e ar Establishe d:* Fiscal Age nt, if diffe re nt than abov e :* Tax ID #:* Docume nt Ce rtifying Fe de ral Tax-Exe mpt status, if applicable Name of Exe cutiv e Dire ctor (or highe st le ade rship position) Approximate Annual Budge t: M ajor Source s of Funding: M ission State me nt: Numbe r of paid staff (full- or part-time ): Numbe r of v olunte e rs: Name of Board Pre side nt or Chair: Organizational Le ade rship Chart * Name of Pe rson comple ting this Application: PART 1: APPLICANT INFORMATION Downtown SLO 2008 Friends of Downtown SLO 823680300 501c3DeterminationLetterFriendsOfDowntown.pdf 60.87KB Bettina Swigger 1,300,000 Events, Retail Sales, Contract for services Downtown SLO serves San Luis Obispo as the voice for downtown business and community. Founded in 1975 as an advisory body of the City and established in 2008 as a 501c6 nonprofit organization, our mission is to foster an economically vibrant downtown. 16 376 Stephanie Stackhouse Org Chart (in progress).pdf 44.96KB Ali Bailey Organization M ailing Addre ss:* Phone :* E-mail:* Brie fly de scribe your organization’s mission, primary activ itie s, and ope rating structure s. De scribe the community(ie s) your organization supports. Name of DE&I Proje ct * Est. numbe r of pe ople se rv e d through this proje ct:* City San Luis Obispo State / Province / Region CA Postal / Zip Code 93401 Country USA Street Address 1035 Chorro Street Address Line 2 805-345-8349 ali@downtownslo.com Downtown SLO serves San Luis Obispo as the voice for Downtown business. Established as a 501(c)(6) nonprofit organization, our mission is to foster an economically vibrant Downtown. Our organization is made up of the fee-paying businesses within the predefined Business Improvement Area, voluntary members, and our civic collaborators, including nonprofit organizations, residents, and visitors to our Downtown. We have a robust partnership with the City of San Luis Obispo. We advocate on behalf of our membership as well as participate in City processes to ensure our Downtown is positioned as vital to our City, County, and regional economy and identity. From the famous Thursday Night Farmers’ Market to the Annual Holiday Parade to Concerts in the Plaza, we’re always preparing for the next big event in Downtown SLO! Launched in 2018, Friends of Downtown SLO is a 501(c)(3) non-profit focusing on clean and safe efforts, including the Ambassador program, beautification and public art, urban forest protection, and homeless outreach. Please be specif ic in the population and geographic area. Downtown SLO supports our members. They consist of businesses located in the Business Improvement Area (BIA), as well as voluntary members. Our members are valuable and insightful community partners who advocate for an economically vibrant, exciting, inclusive, clean, and safe downtown San Luis Obispo. Our organization also serves the local residents and a substantial, growing tourist population. Among the residents, the demographic is split into three main groups: university students, families, and residents ages 65 and over in the San Luis Obispo area. Race: White: 82.63% Two or more races: 5.49% Asian: 5.13% Other race: 4.05% Black or African American: 2.26% Native American: 0.42% Native Hawaiian or Pacific Islander: 0.02% Age Under 5: 4.3% Under 18: 17.5% 18-65: 57.2% 65+: 21% PART 2: PROJECT INFORMATION Picture Yourself in SLO: 40 Years of DEI at the Downtown Farmers’ Market 40000 Est. numbe r of SLO CITY RESIDENTS se rv e d through this proje ct * Total Proje ct Cost:* AM OUNT OF CITY FUNDING REQUESTED:* De scribe your propose d proje ct or program. De scribe the community the proje ct will support. De scribe the e quity gaps and community ne e ds this proje ct will addre ss. In the table below briefly list 2-3 methods of evaluation and indicators of success or measurable outcomes. M e thods of Ev aluation Indicators of Succe ss / M e asurable Outcome s 47,000 42,150 30,000 Specify w hat the requested f unds w ill be used f or, the need for this project, the number of people impacted. Include a project plan, if available. 2023 marks the 40th anniversary of the Downtown Farmers' Market in San Luis Obispo. Every Thursday night for four decades, Higuera is transformed into a space where everybody's welcome. Picture Yourself In SLO will celebrate the faces of the Farmers' Market through the years, highlighting the faces of the farmers, vendors, and guests who represent multitudinous ethnic, cultural, religious, and municipal identities. This project includes promotional efforts to produce 100 total banners to be designed, printed, and installed for a one-month period either the month of April, National Diversity Month, or in August in which National Farmers' Week occurs. In addition to these DEI faces of our market vendors, we will expand the Market for up to four special DEI-focused side-street activations, providing access, programming, our platform, services to marginalized groups and organizations, who may not have the resources to pay for this opportunity otherwise. Specify the population, location of services provided, and any other identif iers your proposed project w ill support. Downtown SLO produces one of the few year round markets in the County. Open Thursday(s) from 6-9 p.m. in downtown San Luis Obispo on Higuera Street, the market is five blocks of over 100 vendors offering Downtown SLO produces one of the few year-round night markets in the Country. Open every Thursday from 6-9 p.m. in downtown San Luis Obispo on Higuera Street, the market is five blocks of over 100 vendors offering fresh produce, famous BBQ, delicious meals, crafts, baked goods, entertainment, and MORE! The market attracts on average between 7,000-12,000 locals and visitors weekly. Our 40 years of faces at the Market program for 2023 is an opportunity for us to celebrate the diversity of our vendors, artisans and farmers who have been selling their goods to our community for forty years. For one dedicated month, we will activate 100+ banners in our downtown bringing attention to our multi-cultural and diverse market community. In addition, we can activate up to four side street activations that provide education, programs and services to our community during a busy market providing a space to highlight and celebrate marginalized community members like veterans, BIPOC, women, LGBTQ+, low-income and the mental health and disabled community. The community of San Luis Obispo is having necessary, challenging conversations about inclusion. Many of our institutions do not have representation for people of color. But if you walk on Higuera on Thursday night, you will see people of all backgrounds enjoying public space and creating community. The Market is one of the most diverse events/activities in the County, drawing a unique mix of vendors and attendees. We are excited to celebrate this milestone year by celebrating the diversity of our market in banner images and side-street education/community activations at the market. Through this program, we hope to showcase and represent the many faces of the Market, and by so doing, invite all people to picture themselves as part of our community. We aim to partner with other nonprofits to ensure their voices can be amplified. Example : # of BIPOC serving on public boards, committees 25 agency service booths at our Veterans activation Example: 10% increase by end of 2021 We will reach over 1000 active duty, veteran's and their families with specialized education In the chart below, identify any partnerships/collaborations that are supporting this project, and their roles. Name of Partne r Activ ity/Se rv ice The y Prov ide for This Proje ct Prov ide the time line for this propose d proje ct. De scribe your plan for sustainability be yond the City’s one -ye ar award funding, if applicable . Using the table below, please provide a broadly-itemized budget for your project, including the source of any matching funds. Ite m De scription *Total Cost *Amount Prov ide d by City Funds * Amount of Othe r Funds and Source of Funding * 1 2 3 4 *During application review , you may be asked for f urther f inancial information or f or proof of any matching f unds Example : # of BIPOC serving on public boards, committees We will design, print and install 100+ DEI banners for a one month activation Example: 10% increase by end of 2021 Our banners will increase Market DEI awareness locally, county wide and among visitors Example : # of BIPOC serving on public boards, committees Cal Fresh EBT food stamp program promotion during Farmers' Market Week Example: 10% increase by end of 2021 We will increase the number of recipients who use our EBT & Market Match program by 15% Example: ABC Business Veteran's Services Collaborative Example: Free Use of Space f or Weekend Classes Coordination of service agency booths Example: ABC Business Cal Fresh Example: Free Use of Space f or Weekend Classes Cal Fresh/SNAP/EBT at our market each week we will match up to $10 in Market Match tokens. Market Match tokens are good for fruit and vegetable purchases. Example: ABC Business The City of San Luis Obispo Example: Free Use of Space f or Weekend Classes Weekly deploying of barricades for Market road closure The program will begin in either April or August 2023. The date is dependent on our current banner program that's in place. This will be a one month program with the Picture Yourself in SLO program. Our side street activation piece of the program will happen up to four times. We have currently identified two of the four Markets in 2023: National Farmers' Market Week 8/3/2023 and Veteran's Day at the Market: 11/9/2023. We will look to partner with one to two other marginalized groups to help support programs that support DEI through a market activation that offers access, education and civic engagement. With this funding, we will be able to provide the additional resources during the market to support these activations with our staffing, promotion and logistical efforts. While this program's launch is tied to the 40th Anniversary celebration of our Farmers' Market, it has the potential to continue beyond 2023 with the help of our growing efforts to secure corporate sponsorship. Our organization has hired a new Event & Fundraising Specialist team member who is developing a robust sponsorship program for the coming years. PART 3: PROJECT COST / BUDGET Side Street Activations 4,800.00$2,400.00$2,400.00$ Banners 22,000.00$15,000.00$7,000.00$ Promotions 6,600.00$4,600.00$2,000.00$ Staffing 8,750.00$6,000.00$2,750.00$ De scribe the plan for promoting this proje ct within the City of San Luis Obispo. How will you highlight the City's support of your proje ct? By signi ng thi s applicaon, I ce rfy that the i nformaon containe d w i thin is true and corre ct to the be st of my know l e dge . I agre e to comply w i th the re quire me nts of the Ci ty of the San Lui s Obispo. Name of Pe rson comple ting this Application:* Signature * Title :* Date :* PART 4: AWARENESS AND VISIBILITY Downtown SLO has a strong Marketing & Communication Coordinator who utilizes a mix of promotional efforts to market our events and activities. This program will be highlighted on our website which has 21k visitors monthly. We will promote this with our weekly e-blast which has 4k subscribers. We utilize both our social media channels: Downtown SLO/Downtown SLO Farmers' Market handles to promote on Facebook & Instagram. IG has 13k and 7k followers respectively, and the FB pages both have around 12k followers. Additionally, we have an annual media contract with American General Media radio and weekly receive radio time for promotional purposes on 5-stations to promote special programs such as this. In all of our projects we highlight and support all partners. We will list, name, mention the City's support of this 2023 program in all our marketing efforts listed above and utilize logo branding of the City as it pertains to the Picture Yourself in SLO program. PART 5: CERTIFICATION Ali Bailey Events & Fundraising Specialist 8/30/2022 CEO Bettina (FT) Ops & Public Space Manager Shannon (FT) Program Director Whitney (FT) Info Booth Anna(PT) Programs Assistant Reagan (PT)Ambassador Michael (FT) Ambassador Kevin (FT) Homeless Outreach Nathan (C) Downtown SLO Org Chart Effective June 2022 Events Manager Niesha (FT) Social Media Coordinator Melanie (C)Certified Farmers Jeff (C) Marketing & Comm Coordinator Rachel L. (FT) Food Access Coordinator Betty (PT) Membership & Public Engagement Coordinator Kelly (FT) Legend direct report cross-functional collaboration Finance Coordinator Branden(C) Events & Fundraising Specialist Ali (FT) Mascot Alex(PT) Event Intern Abby (PT) Event Intern Jay (PT) Event Intern Kayla (PT) Event Intern Lyndsey (PT) Ambassador Vacant (FT) Email List Name Email Address Phone Number Cell Phone Reports To: Bettina Swigger bettina@downtownslo.com (805) 234-9677 (719) 322-6438 Board of Directors/Executive Committee Shannon DalPorto shannon@downtownslo.com (805) 234-9674 (949) 500-4568 CEO Whitney Chaney whitney@downtownslo.com (805) 234-9676 (805) 459-2670 CEO Niesha Johnston niesha@downtownslo.com (805) 234-9673 (805) 709- 2484 CEO Ali Bailey ali@downtownslo.com (805) 234-9673 (805) 345-8349 CEO Rachel Lackmann marketing@downtownslo.com N/A (714) 356-0338 CEO Kelly MacKinnon kelly@downtownslo.com (661) 803-0207 Operations/Public Space Manager Kevin Casbeer ambassador@downtownslo.com (805) 250- 6467 Operations/Public Space Manager Michael Hunt ambassador@downtownslo.com (805) 250- 6467 (805) 391-9800 Operations/Public Space Manager Reagan Ryder Smith reagan@downtownslo.com N/A (480) 620-8522 Program Director Marrie Brown marrie@downtownslo.com N/A CEO Betty N/A N/A Program Director Anna Mullen N/A N/A (805) 540-4766 Program Director