HomeMy WebLinkAboutApplications_RACE Matters SLO DEI 2022 Application (1)Diversity, Equity and Inclusion
2022-2023 GRANT FUNDING FOR HIGH IMPACT DE&I PROJECTS
Pl e ase provi de al l re que ste d i nformati on be f ore submi tti ng your appl i cati on. Please be as spe cific as possible !
I f accommoda on or assistance is n eed ed in co mple ng this A pplica on, or if a paper ve rsion is prefe rre d, ple ase
contact (805) 781-7100 or D EI@slocity.org
Organization Name :*
Y e ar Establishe d:*
Fiscal Age nt, if diffe re nt than abov e :*
Tax ID #:*
Docume nt Ce rtifying Fe de ral Tax-Exe mpt status, if applicable
Name of Exe cutiv e Dire ctor (or highe st le ade rship position)
Approximate Annual Budge t:
M ajor Source s of Funding:
M ission State me nt:
Numbe r of paid staff (full- or part-time ):
Numbe r of v olunte e rs:
Name of Board Pre side nt or Chair:
Organizational Le ade rship Chart *
Name of Pe rson comple ting this Application:
PART 1: APPLICANT INFORMATION
RACE Matters SLO County
501(c)3 since 2021, founded in 2016
N/A
861879181
EIN-2021-02-04 (3).pdf 13.58KB
Courtney Haile
142,000
Grants, Individual Donors, Events
To create artistic, cultural, educational, and social experiences that amplify Black voices and matters of
racial justice.
1
15
Julie Lynem
IMG-0831.JPG 115.37KB
Courtney Haile
Organization M ailing Addre ss:*
Phone :*
E-mail:*
Brie fly de scribe your organization’s mission, primary activ itie s, and ope rating structure s.
City
SAN LUIS OBISPO
State / Province / Region
CA
Postal / Zip Code
93403
Country
United States
Street Address
P.O. Box 5215
Address Line 2
415-264-8641
hello@racemattersslo.org
De scribe the community(ie s) your organization supports.
Name of DE&I Proje ct *
R.A.C.E. Matters’ core mission is to create artistic, cultural, educational, and social experiences that
amplify Black voices and matters of racial justice.
We carry out our mission and amplify Black voices and matters of racial justice in our community through a
wide range of programmatic initiatives. The three main elements of our core programming include:
Creation of Black-centered social spaces: We organize a variety of social and cultural events for and
centered around the local Black community, helping to build ties among local Black residents, families, and
businesses, and contributing to the fostering of Black culture locally. We regard the creation of these
unapologetically Black spaces as vital to the affirmation of Black cultural identities, the building of
community among Black people, and upholding Black dignity within an overwhelmingly White community.
Cultural events and arts exhibitions that center Black creative expressions: We organize an extensive
range of arts events that engage our local community with the works of Black artists as well as Black-
focused works. From visual arts programs to performing arts events to films--including two films that we
have produced as well as other films that we have screened for the local community--our programs utilize
an expansive array of media to uplift and amplify the voices of underrepresented Black and other POC
populations. These events and programs reflect our belief in the necessity of art to the cultivation of
human belonging, the empowerment of underserved and underrepresented communities, and the
envisioning of a more just and equitable world.
Racial justice educational programming: We organize community dialogues, panel discussions, workshops,
and trainings that contribute to a broader culture of racial justice within our community. Our educational
programming has ranged widely, from racial justice-oriented yoga workshops, to educational workshops on
White privilege, a panel and forum focused on the subject of cultural appropriation, webinars devoted to
the racial dimensions of the COVID-19 crisis locally and the challenges and possibilities of homeschooling
children of color in the pandemic.
Our pursuit of our mission extends to our internal operations and organizational structure as well. We are a
Black-led, multiracial organization that believes firmly that racial justice is not just a goal, but a practice that
applies to our daily interactions and engagements with each other. We are driven by a vision of community
that pushes no one to the margins, celebrates diversity, and works together toward the building of an
inclusive culture of belonging. R.A.C.E. Matters was founded in 2016 by Executive Director, Courtney
Haile. (The acronym stands for Responsibility, Action, Culture, and Education.) By engaging the public
through dialogue, workshops, and direct action organizing, the group has emerged as a publicly
recognized local leader in matters of race relations. Haile and other members of our Black-led, multiracial
organization have extensive experience in event organizing, public speaking, outreach, publicity, and
education. We collectively make decisions, develop initiatives, coordinate programs on behalf of our
organization for our local community. We also operate a parent- and family-oriented sub-group, RaiseUp
SLO, which works to incorporate children and family-oriented elements into our programming whenever
possible, and to foster an inclusive and supportive environment for children of color in SLO through
community building, education and advocacy. We are supported by an expansive team of volunteers who
help to implement our programming and fulfill our mission.
Executive Director Courtney Haile is currently a compensated contractor who manages creative and
administrative volunteers and contractors. She is the creative visionary behind the salon concept and has
received and will continue to receive guidance from community, non-profit, business, legal, and arts
leaders.
Please be specif ic in the population and geographic area.
R.A.C.E. Matters was founded in response to anti-Black racism and focuses on amplifying Black voices,
issues and needs in particular. The organization has also hosted events, led initiatives, and created media
content that speaks more broadly to racial justice and experiences of other communities of color-- and has
offered anti-racist education to the general public.
PART 2: PROJECT INFORMATION
Style and Substance: A year-long Activation
Est. numbe r of pe ople se rv e d through this proje ct:*
Est. numbe r of SLO CITY RESIDENTS se rv e d through this proje ct *
Total Proje ct Cost:*
AM OUNT OF CITY FUNDING REQUESTED:*
De scribe your propose d proje ct or program.
8000
5000
118,150
95,150
Specify w hat the requested f unds w ill be used f or, the need for this project, the number of people impacted. Include a project plan, if available.
We are seeking funds to support the year-long activation of a Black-centered multicultural space and
salon pilot program.
Style and Substance is a year-long activation of a Black-centered multicultural space that functions as a
salon for visiting stylists who specialize in Black hair care that will also provide
1) Space for cultural exhibits and events by R.A.C.E. Matters and aligned organizations and social groups,
building community and laying collaborative groundwork for the proposed multicultural center.
2) Office space/headquarters for R.A.C.E. Matters, with resources about aligned community organizations
and social groups.
3)Retail space that sells merchandise to benefit R.A.C.E. Matters, potentially expanding to Black owned/
Black centered goods, and other culturally affirming products.
4)Space to teach Black hair care to future Black hair care entrepreneurs and caretakers of Black children.
R.A.C.E. Matters seeks funds for rent, utilities, supplies, equipment, materials, and staffing to activate a
year-long salon pilot and Black-centered multicultural space. An over 2,000 square foot space at Network
Shopping Center at 778 Higuera in downtown San Luis Obispo is currently available for lease. The unique
layout includes existing plumbing outfitted for a previous salon tenant, reception area, elevator for ADA
access, and partitioned spaces that could potentially house exhibits or events for aligned organizations
and social groups such as Diversity Coalition, Latino Outreach Council, AAPI SLO, Cal Poly Black Student
Union, and more. R.A.C.E. Matters personnel and volunteers, with guidance from applicable experts, will
manage space, programs, and events – renting space to licensed stylists as well as to aligned
organizations and social groups. Upstairs business neighbors in the Network would include Nigerian artist,
longtime SLO resident, and prior R.A.C.E. Matters collaborator Abbey Oniyoki and Bliss Cafe -- who
displayed an extension of our 2021 "we are here" exhibit and regularly host youthful arts and music
events. This potential synergy between tenants makes for an organic artistic and cultural hub.
R.A.C.E. Matters personnel and volunteers will benefit from their relationships with non-profit and business
experts, arts and cultural specialists, 30 year veteran salon owner and licensed cosmetologist Delores
Smith, and current traveling stylist Caprisha Daniels who has built a strong client base in SLO after three
visits thus far in 2022. R.A.C.E. Matters personnel are in communication with property manager Bill
Carpenter and have toured the space with Mayor Erica Stewart and salon consultant Smith. As owners of
the Network Shopping Center are awaiting approval from the city for a building renovation, this activation is
intended as a year-long, temporary, experimental pilot that invites San Luis Obispo to experience being a
city with a Black centered multicultural space that is grounded in servicing and celebrating Black hair. With
an eye towards both a permanent salon and the proposed multicultural center, R.A.C.E. Matters and
community partners will learn what works well while building towards sustainable solutions. Due to its large
size and likely temporary nature, the aforementioned commercial space is unlikely to draw another
interested tenant, and project stakeholders will negotiate the currently listed $2,500 monthly rent.
Prior, existing, and future R.A.C.E. matters programs funded by other sources can be housed and/or
exhibited in the Style and Substance space. For the 2022 and 2023 grant periods, R.A.C.E. Matters has
been awarded $10,000 by Colorado organization RMI to support Climate Justice-based arts programming,
as well as $15,000 from the City of San Luis Obispo's Human Relations Commission for our NoireSLO
Black-centered social programs. Elements of these programs along with prior photography, multimedia
exhibits, and films created by R.A.C.E. Matters are among the resources available for the Style and
Substance activation.
De scribe the community the proje ct will support.
De scribe the e quity gaps and community ne e ds this proje ct will addre ss.
R.A.C.E. Matters is also an applicant and co-applicant for other funding within the 2023 grant period for
programs that meaningfully intersect with the Style and Substance vision including:
* In collaboration with the City of San Luis Obispo Office of Sustainability, R.A.C.E. Matters was invited to
co- apply for over $1,000.000 in funding from state of California Regional Climate Collaborative Program
for capacity building around racial and climate justice. Capacity building may include staffing, space rental,
community building, and programmatic support for R.A.C.E. Matters' artful approach to justice.
* R.A.C.E. Matters was invited to apply for $40,000 in funding from BlocPower to execute innovative
multimedia marketing, outreach, and education to under- resourced communities around future
electrification requirements.
* R.A.C.E. Matters, in collaboration with San Luis Obispo Museum of Art, has applied for a Project Grant
from Cal Humanities to bring Los Angeles-based artist April Banks to San Luis Obispo to spearhead
Braiding Water: a multi-location humanities and arts experience centering BIPOC communities relationship
with water. San Luis Obispo Museum of art has applied for the "Our Town" grant from the National
Endowment for the Arts to extend Braiding Water through 2024.
Estimated number of people impacted over year-long Activation:
Salon: 100 clients
Cultural Center Exhibits + Events: 8,000 viewers and attendees (estimated 150 weekly exhibit walk-ins from
downtown San Luis Obispo, event attendees for R.A.C.E. Matters, and guest organization events.
Specify the population, location of services provided, and any other identif iers your proposed project w ill support.
As both this funding opportunity and the proposed multicultural center exist in response to the local Black-
led racial justice movement in 2020 that was primarily organized around anti-Black racism, we approach
this project with an imperative to prioritize the expressed needs of the local Black community while affirming
and collaborating with other minoritized and marginalized racial and ethnic communities.
The Style and Substance activation and pilot will serve local Black and other communities of color in SLO
by addressing the glaring need for Black hair care resources and by actively creating Black-centered and
multicultural spaces of belonging, affirmation, expression, and community-making within an overwhelmingly
white-dominant city. There will also be time, space, exhibits, and events that will provide education for the
general public.
It will serve low-income residents, residents with disabilities, and other residents who commonly experience
material and physical barriers to social and cultural access within SLO. We aim to maximize accessibility
and inclusivity in all aspects of our planning and to nurture a culture of inclusivity and belonging in the
most thoroughgoing sense. We also aim to utilize the salon/cultural space that we are proposing in ways
that maximize its benefits for local communities in need.
It will serve the SLO city community as a whole in at least 3 primary ways:
1) Supporting the wellbeing and self-expression of the local Black community benefits all of us. Ensuring
that Black SLO residents have spaces of belonging, resources for wellbeing and community building is
necessary to the cultivation of a SLO in which all people can thrive and all are welcome.
2) The program(s) that this grant will support also presents opportunities for community-wide learning by
increasing the exposure of local white-majority residents to Black voices and creative cultural expressions.
Such engagements across difference promise to advance dialogues about racial justice concerns in ways
that are fundamentally collaborative and potentially transformative.
3) This grant also carries promising possibilities for contributing to the broader goal of increasing diversity
in SLO, increasing the retention of Black and other POC residents within the local area, and laying
collaborative ground work for the proposed multicultural center. By foregrounding Black well-being and self
expression, and nurturing community building amongst other minoritized and marginalized racial, ethnic,
and cultural communities in SLO, the program proposed here will help to make SLO into a place that can
attract people from diverse backgrounds and where such folks can feel more truly at home.
In the table below briefly list 2-3 methods of evaluation and indicators of success or
measurable outcomes.
M e thods of Ev aluation Indicators of Succe ss / M e asurable Outcome s
In the chart below, identify any partnerships/collaborations that are supporting this
project, and their roles.
Name of Partne r Activ ity/Se rv ice The y Prov ide for This Proje ct
Prov ide the time line for this propose d proje ct.
There is a dire need for Black hair care specialists in San Luis Obispo City and County. It is common for
Black residents of San Luis Obispo to drive to Lompoc, the Central Valley, the Bay Area, and Los Angeles
to get their hair done. We propose to address this gap in our community while contributing to a sense of
place and belonging among Black SLO residents and other communities of color. Physical, Black centered
multicultural space is vital to the dignity and wellbeing of our Black community in a local region where we
are distinctly minoritized and often marginalized. According to the 2020 census, the city of San Luis Obispo
is 1.5% Black, compared to 6% statewide, and 84% White, compared to 36% statewide. This demographic
profile creates challenges to the building of discussions about race and inequality, which in turn, reinforces
patterns of marginalization and exclusion for local communities of color, especially Black communities.
Within this context, the need to uplift and amplify the voices of people of color in general and Black people
in particular, and to build and maintain spaces of affirmation and empowerment within our local community,
is critical.
Example : # of BIPOC serving on public boards, committees
# of visiting stylists
Example: 10% increase by end of 2021
At least 4 regular stylists on rotation
Example : # of BIPOC serving on public boards, committees
# of clients served by stylists
Example: 10% increase by end of 2021
25 clients for each stylist by end of 2023
Example : # of BIPOC serving on public boards, committees
# of guest organizations hosting exhibits/events
Example: 10% increase by end of 2021
6-12 cultural and/or activist organizations using
space for events or exhibits
Example : # of BIPOC serving on public boards, committees
weekly # of walk-in visitors to exhibits
Example: 10% increase by end of 2021
150, tracked with crowd counter, or by staff
Example : # of BIPOC serving on public boards, committees
Quality of experience for BIPOC visitors
Example: 10% increase by end of 2021
Positive feedback on surveys and/or in focus
groups
Example: ABC Business
Delores Smith - A Personal Touch Salon -
Consultant
Example: Free Use of Space f or Weekend Classes
In-kind guidance and consultation, connections to
potential clients and guests stylists
Example: ABC Business
Caprisha Daniels, Loving Your Natural Self,
Traveling Stylist
Example: Free Use of Space f or Weekend Classes
Current visiting stylist will give ongoing feedback
on process
Example: ABC Business
Diversity Coalition of San Luis Obispo County
Example: Free Use of Space f or Weekend Classes
Host events in Style and Substance Space,
Promotion
Example: ABC Business Example: Free Use of Space f or Weekend Classes
De scribe your plan for sustainability be yond the City’s one -ye ar award funding, if applicable .
Using the table below, please provide a broadly-itemized budget for your project,
including the source of any matching funds.
Ite m De scription *Total Cost *Amount Prov ide d by
City Funds *
Amount of Othe r
Funds and Source of
Funding *
1
2
3
4
5
6
7
8
9
10
11
12
R.A.C.E. Matters personnel and volunteers have been strategizing around the salon concept for nearly a
year and have facilitated three visits by stylist Caprisha Daniels since March 2022. We will continue to
fundraise, strategize, and commence research, development, and community building around this vision.
Project execution would commence upon notification of funding, prior to distribution of funds, with existing
R.A.C.E. Matters funding. The timeline:
Now - December 2022: research and development including outreach to interested stylists, developing
sample contracts and agreements, outreach to potential guest organizations, artists and interior designer,
outline of multicultural collaboration including process, community agreements, and hours of operation,
continued meeting with applicable experts.
Upon funding notification or January 2023, which ever comes sooner: Finalize contracts with visiting
stylists, sign lease with property manager, finalize and prep initial art installations, install office, decor, and
salon stations.
January- December 2023: Activate Style and Substance: Visiting Salon and Black-centered cultural space.
Although this proposal is for a temporary activation and pilot, the ultimate goal is to have a permanent
salon and Black-centered cultural center that precedes and compliments the proposed multicultural center
that will likely take years to implement. A successful pilot will attract the donors and grant funding needed
to make a more sustainable salon and Black-centered cultural center possible.
PART 3: PROJECT COST / BUDGET
Rent, 1 year- $2,500/mo.30,000.00$30,000.00$0.00$
Project Personnel: Assistant
($20/hr, 20 hours per week,
52weeks + 1.4% payroll costs)
29,120.00$29,120.00$0.00$
Project Personnel: Creative
Director, Stipend
16,000.00$16,000.00$0.00$
Salon Equipment 3,000.00$3,000.00$0.00$
Licenses & Permits 140.00$140.00$0.00$
Other Salon and Cleaning
Supplies
1,280.00$1,280.00$0.00$
Insurance 700.00$700.00$0.00$
Utilities 4,236.00$4,236.00$0.00$
Marketing - Domain hosting 200.00$200.00$0.00$
Streaming Services 474.00$474.00$0.00$
Culturally affirming interior
design and decor: labor and
mateirals
8,800.00$8,800.00$0.00$
Audio/Visual Equipment 1,200.00$1,200.00$0.00$
13
14
15
*During application review , you may be asked for f urther f inancial information or f or proof of any matching f unds
De scribe the plan for promoting this proje ct within the City of San Luis Obispo.
How will you highlight the City's support of your proje ct?
By signi ng thi s applicaon, I ce rfy that the i nformaon containe d w i thin is true and corre ct to the be st of my
know l e dge . I agre e to comply w i th the re quire me nts of the Ci ty of the San Lui s Obispo.
Name of Pe rson comple ting this Application:*
Signature *
Title :*
Date :*
Climate Justice Arts
Programming funded by RMI
10,000.00$0.00$10,000.00$
Creative Direction by R.A.C.E.
Matters Executive Director
8,000.00$0.00$8,000.00$
Additional programmatic
support
5,000.00$0.00$5,000.00$
PART 4: AWARENESS AND VISIBILITY
R.A.C.E. Matters, community partners, and stakeholders including visiting stylists will promote the Style
and Substance activation. In the City of San Luis Obispo this will include posters and flyers in downtown
businesses including the Downtown SLO Association and Chamber of Commerce, a meaningful
promotional partnership with Cal Poly including their Black Faculty and Staff, Multicultural center, and
Black Student Union, regular promotion at Farmer's Market, R.A.C.E. Matters and community partner
events, -- plus print ads, social media, radio and media placement.
The City Logo will be used when ever possible in print, online, and mobile marketing of this project.
PART 5: CERTIFICATION
Courtney Haile
Executive Director
8/31/2022
DEPARTMENT OF THE TREASURY
INTERNAL REVENUE SERVICE
CINCINNATI OH 45999-0023
Date of this notice: 02-04-2021
Employer Identification Number:
86-1879181
Form: SS-4
Number of this notice: CP 575 E
RACE MATTERS SLO COUNTY
PO BOX 5215
SN LUIS OBISP, CA 93403 For assistance you may call us at:
1-800-829-4933
IF YOU WRITE, ATTACH THE
STUB AT THE END OF THIS NOTICE.
WE ASSIGNED YOU AN EMPLOYER IDENTIFICATION NUMBER
Thank you for applying for an Employer Identification Number (EIN). We assigned
you EIN 86-1879181. This EIN will identify you, your business accounts, tax returns,
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When filing tax documents, payments, and related correspondence, it is very
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Any variation may cause a delay in processing, result in incorrect information in your
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When you submitted your application for an EIN, you checked the box indicating
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Organization, has details on the application process, as well as information on
returns you may need to file. To apply for recognition of tax-exempt status under
Internal Revenue Code Section 501(c)(3), organizations must complete a Form
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Nearly all organizations claiming tax-exempt status must file a Form 990-series
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beginning with the year they legally form, even if they have not yet applied for or
received recognition of tax-exempt status.
Unless a filing exception applies to you (search www.irs.gov for Annual Exempt
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For the most current information on your filing requirements and other important
information, visit www.irs.gov/charities.
(IRS USE ONLY) 575E 02-04-2021 RACE O 9999999999 SS-4
IMPORTANT REMINDERS:
* Keep a copy of this notice in your permanent records. This notice is issued only
one time and the IRS will not be able to generate a duplicate copy for you. You
may give a copy of this document to anyone asking for proof of your EIN.
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your federal tax forms.
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Your name control associated with this EIN is RACE. You will need to provide
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Keep this part for your records. CP 575 E (Rev. 7-2007)
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Return this part with any correspondence
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correct any errors in your name or address.
9999999999
Your Telephone Number Best Time to Call DATE OF THIS NOTICE: 02-04-2021
( ) - EMPLOYER IDENTIFICATION NUMBER: 86-1879181
_____________________ _________________ FORM: SS-4 NOBOD
INTERNAL REVENUE SERVICE RACE MATTERS SLO COUNTY
CINCINNATI OH 45999-0023 PO BOX 5215
SN LUIS OBISP, CA 93403